catalogue
1. Introduction
2. Political responsibility
3. Position construction responsibility
4. Service responsibility
5. Humanistic care responsibility
6. Cultural responsibility
7. Safety responsibility
8. Moral responsibility
9. Responsibility for safeguarding rights and interests
10. Legal management responsibility
11. Postscript
I. Preface
1. Media profile
China Media Group (CMG), which was established by China Central Television (China International Television), china national radio Radio International and China Radio International, was officially listed on April 19th, 2018. It is one of the largest comprehensive media groups in the world.
The Central Radio and Television General Station has 29 internal institutions, 39 dispatched institutions and 2 affiliated institutions. It has 51 TV channels, including 31 public channels and 20 pay channels, 9 of which are international channels; Launch 23 domestic broadcasting frequencies; Use 44 languages for external communication; The Headquarters operates 30 new media clients such as CCTV News, CCTV Video, CGTN and Yunting, and websites such as CCTV, Yangguang.com and International Online.
2. The concept of social responsibility
The Central Radio and Television General Station always insists on guiding all work with Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, profoundly understands the decisive significance of "two establishment", strengthens "four consciousnesses", strengthens "four self-confidences" and achieves "two maintenance". Continue to promote the deep integration of media, continue to deepen the innovative integration of "thought+art+technology", and consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, rejuvenating culture and displaying image.
3. Awards
In 2021, a total of 182 works of the Central Radio and Television General Station won awards at national, provincial and ministerial level, such as the China News Award, the China Radio and Television Award, the 24th Chinese People’s Political Consultative Conference Good News Award, the National Excellent News Works of Politics and Law Award, and the "Magnolia Award" of the Shanghai TV Festival. 32 outstanding collectives and individuals have won important awards and commendations from national civilized units, national advanced collectives for tackling poverty, May 1st Labor Medal, National Women’s Civilized Post, Youth May 4th Medal, the most beautiful family in China and other national, provincial and ministerial levels (excluding those awarded by the General Desk).
Second, political responsibility
The Central Radio and Television General Station has always adhered to a clear-cut stand on politics, faithfully fulfilled the party’s duty and mission as an ideological town, and firmly grasped the correct political direction and public opinion orientation.
1. Political direction
(1) Focus on cohesion to create a "headline project", continue to innovate and do a good job in publicizing and explaining Socialism with Chinese characteristics Thought of the Supreme Leader in the new era.
Successfully completed the report celebrating the centenary of the founding of the Communist Party of China (CPC). We have done a good job in major publicity and reporting tasks such as the "July 1st Celebration Conference", the "July 1st Medal" awarding ceremony, and the literary performance "Great Journey", setting a number of new records, such as the largest number of independent research and development high-tech applications, the largest number of integrated reporting products and dissemination data, the longest adoption time of international mainstream media, and the widest overseas coverage.
Carefully create the brand cluster of "Current Affairs at the Front Desk". Key news columns such as "News Network" plan high-quality and series of main theme reports; CCTV news released more than 3,000 current political manuscripts, and the whole network launched 510 current political news bulletins, with a broadcast volume of 7 billion times. The brand influence of CCTV’s comments and comments such as CCTV Quick Review, International Sharp Review, Yuyuan Tan Tian, Taiwan Channel Review, Voice of Greater Bay Area Hot Review, and Anchor’s Talk on Network was further enhanced.
Continuously improve the effectiveness of external communication of leaders’ reports. Give full play to the advantages of the integrated communication of the 44 language platforms of the General Desk, and the report of the Sixth Plenary Session of the 19th CPC Central Committee has achieved the best results in the external communication of the Central Plenary Session over the years. CGTN released 110 special articles on current affairs of the General Secretary, which were reprinted nearly 80,000 times by 2,276 overseas online media. "China Wisdom in Classics — — Ping "Yu" is close to people (International Edition), which is the most overseas report of political micro-video items for publicity outside the main station.
(2) The publicity and reporting on major themes formed a strong momentum and faithfully performed the duties and missions of the party’s main force in propaganda and reporting on ballast stones.
Around the major themes such as the centenary of the founding of the Party, tackling poverty, revitalizing the countryside, and building a well-off society in an all-round way, a large number of masterpieces of "thought+art+technology" were launched, which were innovative, integrated, refreshing and impressed. Carefully create a series of "Get rid of poverty", "The Last Write", "Party History in Fine Arts Classics", "Crossing the Yalu River", "Years of Mountains and Rivers", "Armageddon", "Red Finance and Economics as a token for a hundred years", "Red Archives", "Today’s China", "People’s Well-off Society", "National University Student Party History Knowledge Contest" and "National Red Story Interpreter Competition".
Successfully completed major publicity reports such as the Central Economic Work Conference, the National People’s Congress, the celebration of the 70th anniversary of Tibet’s peaceful liberation, the 4th China International Import Expo, and the National Summary and Commendation Conference on Poverty Alleviation, effectively serving the overall work of the Party and the State.
2. Public opinion guidance
Fully demonstrate the achievements of economic development.We will launch a series of reports, special programs and brand activities, such as The 14th Five-Year Plan for a New Journey, China Economic Annual Report, Sharing Happiness and Winning a Well-off Society, 2021 Financial List and 2021 CCTV Financial Forum, to show the remarkable achievements of China’s steady economic development in the first year of the 14th Five-Year Plan in an all-round way and further strengthen the confidence of the people throughout the country.
Continue to pay attention to the progress of epidemic prevention and control.The documentary "Science War" reveals the touching story behind the fight against the epidemic, News Network broadcasts a series of reports "Fighting against the epidemic with one heart and life first", the financial channel "Global Fight against the epidemic" and the news channel "News 1+1" and "Common Concern" continue to report the epidemic prevention and control trends in various places, launch a series of vaccine popular science programs, comprehensively and deeply publicize and report the major decision-making arrangements of the CPC Central Committee, and fully report the prevention and control measures in various places.
Innovative means of communication.The launch of the exclusive live broadcast of "Evening Boat, Welcome Home" by the media, and the core ideas such as "If faith has color, it must be China Red" have greatly stimulated people’s patriotic enthusiasm, and the total amount of praise on CCTV news client and other platforms has exceeded 400 million.
3. Public opinion supervision
Strengthen the supervision of constructive public opinion.Focus Interview, News Investigation, Weekly Quality Report and other columns, focus on telecom fraud, network security, live broadcast with goods, off-campus training chaos and other illegal and illegal phenomena that harm the interests of the people, and produce a number of exclusive in-depth investigation reports to expose illegal acts and promote problem solving.
Normalization of public opinion supervision.The 3.15 party focused on the theme of "boosting consumption from the heart", paid attention to new hot spots and new phenomena in the field of consumer rights protection, and exposed typical cases such as stealing personal information. "Economic Half-hour" produces a series of special topics such as "General mobilization of anti-fraud in the whole society". "Weekly Quality Report" continues to introduce investigation reports in the fields of product quality and food safety.
4. External communication
Exclusive news has become a global source.In the reports of major and unexpected events, such as the high-level strategic dialogue between China and the United States, the riots in the US Congress, the changes in Afghanistan, the situation in Guinea, and the eruption of Tonga volcano, the reporters from the General Station went deep into the scene at the first time, and a large number of exclusive news issued by them became the main source of global media reports, and the initial rate, self-mining rate and arrival rate continued to increase. The reception desk microphone became the only media microphone of the Taliban in Afghanistan at the first press conference after the withdrawal of American troops, breaking through the monopoly of western media on major international news.
Effectively carry out public opinion struggle.CGTN (China Television International) organized three rounds of "global netizen opinion polls" and released a series of heavy reports and comments, which effectively reversed the trend of international public opinion. In view of the so-called "Democracy Summit" held in the United States, the feature film "American Democracy" and a series of counter-combination reports were launched. Review brands such as International Sharp Review, CGTN Quick Review and International Random Review continue to voice. Heavy documentary "Undercurrent Surging — — Xinjiang, China’s Counter-Terrorism Challenge, The Historical Imprint of Xinjiang, China, and a series of reports, Re-taking the Road to See Changes, reveal the "double standards" of the United States and the West with the truth.
Continue to deepen the "goodwill communication".CGTN International Channel has added 100 million overseas full-channel users. There are 190 overseas journalists’ stations in the General Station, and its influence in international communication has been significantly enhanced. The 4K documentary "National Park: Wildlife Kingdom" has been distributed to 104 countries and regions around the world, and the series of media products "All the way" North "has accumulated more than 60 million views worldwide. Perfect Planet, World Heritage Walk and From Chang ‘an to Rome (Season 2) were broadcast in Britain, France, Japan and other countries and received favorable comments.
Actively carry out "media diplomacy."We held media activities such as "ASEAN Partners", "African Partners" and "Silk Road TV Community Summit Forum", held "Ambassador Series" foreign affairs meetings and "cloud meetings" with international media, and exchanged 658 letters with international mainstream media leaders and international friends, further consolidating and expanding the international "circle of friends".
Third, the position construction responsibility
1. Media integration is advancing in depth.
Strengthen the top-level design of the strategic plan for media integration development, formulate and implement the "Opinions of the General Office on Accelerating the Development of Deep Media Integration" and strengthen the dissemination of opinions on external integration. The number of CCTV news new media users reached 826 million, a year-on-year increase of 62.9%. Central video was launched in version 2.0, with a cumulative download volume of 361 million times. The number of users of cloud listening client exceeds 100 million, ranking first in the audio industry.
2. The strategic pattern of "5G+4K/8K+AI" has achieved breakthrough development.
The world’s first professional sports channel with 4K and HD broadcast on the satellite for 24 hours — — CCTV Olympic Channel and its digital platform were launched at the main station. The Tokyo Olympic Games report successfully realized the world’s first live broadcast of the Olympic Games on the 4K ultra-HD channel, with 47.9 billion people watching it through the all-media platform of the main station. Continue to promote the technological innovation of 8K ultra-high-definition TV production and broadcasting, the first 8K TV ultra-high-definition channel in China — — CCTV8K ultra HD channel successfully broadcast the experiment. Solidly promote the construction of the State Key Laboratory of Ultra-high-definition audio and video production and presentation, start the construction of the Beijing Ultra-high-definition Demonstration Park, build a "100 cities and thousands of screens" ultra-high-definition industrial project, and break through the technological monopoly of foreign countries in the field of 4K/8K ultra-high-definition TV.
3. The integration of boutique innovation continues to deepen.
Innovative products such as Central Video "Central young" series "broken the circle", and jointly completed the first black-and-white to color 4K restoration feature film "Never Gone Radio Wave" with China Film Archive. Integrating the media special program "Olympic One-Stop" to realize the integration of traditional media and new media. The frequencies such as the Voice of Taiwan Sea and the Voice of Greater Bay Area have been revised and upgraded, and platforms such as "Looking at the Taiwan Strait" have strengthened content construction and continued to play their role as the main front for Hong Kong, Macao and Taiwan.
Fourth, the service responsibility
1. Information services benefit people’s livelihood.
News programs authoritatively release government information and policy information for benefiting the people. Information programs timely release life service information such as weather forecast and transportation during daily and holidays. The large-scale online recruitment activity "National Employment Action" focuses on talent employment and provides practical help for job seekers. Agricultural and rural channels, such as "Three Rural Groups Meeting" and "Field Demonstration Show", spread agricultural knowledge to benefit more audiences.
2. Social services are pragmatic.
Build a public service platform.Life Circle builds an interactive platform between netizens and doctors. "legal report" popularized legal knowledge by case, and "The Lawyer Comes" gave lectures and legal advice. After the sudden torrential rain in Henan, CCTV news new media opened an emergency mutual aid platform to provide information assistance channels for the affected people at the first time.
Carry out public think tank services.CGTN think tank hosted and co-organized 13 large-scale forums at home and abroad. Exclusive hosting of the "2021 South-South Human Rights Forum", participation in organizing the international forum "Democracy: the Common Value of All Mankind" in Publicity Department of the Communist Party of China, and the high-end dialogue meeting of Chinese and foreign scholars on democracy in the Ministry of Foreign Affairs.
3. Public welfare activities are solid and in-depth
Focusing on the centenary of the founding of the Party, meritorious service and honor recognition, model of the times, epidemic prevention and control, rural revitalization, Beijing Winter Olympics, ecological civilization construction, and promoting the traditional virtues of the Chinese nation, the carefully produced public service advertisements have been broadcast for a total of 446,000 minutes.
We deepened counterpart assistance in the construction of Xide County, Sichuan Province and Gansu New Era Civilization Practice Center, invested 137 million yuan in Xide County, introduced 15.974 million yuan in assistance funds, purchased 13.24 million yuan of local agricultural products, helped sell 45.71 million yuan of local agricultural products, and trained 775 grassroots cadres and technicians.
Innovatively carry out the "Brand Power Project" 2021 to help Hubei special public welfare activities, "rural revitalization action", grassroots cultural and artistic condolences and other public welfare activities. Organize announcers and hosts and youth volunteer service teams to carry out volunteer service and charitable donation activities in schools, villages, nursing homes and welfare homes.
Five, the responsibility of humanistic care
1. People’s livelihood report grounding gas
Pay close attention to the hotspots of people’s livelihood such as employment, medical care, education, and old-age care. The whole network launched reports such as "reappearing soul bargaining at the scene of drug negotiation for rare diseases", which timely reflected the effectiveness of medical reform and conveyed the information of benefiting the people. "China Granary" went into 12 provinces to tell the story of "China Grain". CCTV Children’s Channel, Yangguang Voice for the Elderly, national language broadcasting and other platforms serve specific audiences and take care of the real life and spiritual world of ethnic minorities, children, the elderly and other groups. In combination with "March 8th" International Women’s Day, International Children’s Day, Double Ninth Festival, International Day for the Disabled, etc., special programs are planned to introduce vividly the new measures introduced by relevant departments in China in safeguarding the rights and interests of special groups, and fully reflect the concern and care of the party and the state.
2 sudden disasters and accidents reported in a timely and accurate manner.
We will do a good job in reporting sudden disasters and accidents such as the "July 20" torrential rain in Zhengzhou, Henan Province, the Maduo earthquake with magnitude 7.4 in Qinghai Province, and the gas explosion in Shiyan, Hubei Province, release the latest developments in time, report the progress of the incident authoritatively, refute rumors at the first time, and effectively guide public opinion.
3. Humanistic care warms people’s hearts
Social reports have attitudes and temperatures.The large-scale live broadcast special program "Walking into the countryside to see a well-off society" shows the remarkable changes in new rural areas and the real sense of gain, happiness and security of the masses. A series of reports, "Chasing Dreams and Being Pure", shows that frontline workers serve the motherland and the people with their youth. The documentary "Fighting for Life" tells the persistent pursuit of a better life by the disabled, and reflects the tolerance and warmth of social harmony, mutual assistance and reciprocity. CCTV News launched this group of "moving sculptures" that touched countless people, and these smiles gave us the power to heal 2021, which truly recorded the moving positive energy in 2021.
Educational reports highlight humanistic spirit.The special program "The First Lesson at School" is entitled "Ideal Illuminates the Future", and has a class with primary and middle school students from all over the world through "cloud classroom" to vividly tell the story of the Communist Party of China (CPC)’s pursuit of happiness for the people, rejuvenation for the nation and great harmony for the world. Guarding Tomorrow focuses on the newly revised Law on the Protection of Minors and the Law on the Prevention of Juvenile Delinquency. The central video "Aesthetic Education Cloud Classroom" promotes music aesthetic education to penetrate the hearts of young people.
VI. Cultural Responsibility
1. Vigorously carry forward the socialist core values
Praise the model of the times.The Times Model Publishing Hall closely follows the major themes such as the centenary of the founding of the Party and tackling poverty, and vividly tells the touching stories of Peng Shilu, Laciny Bayika and other times models. "Party class begins" carries forward the spirit of party building and practices the mission of educating people. "China in the Story (Season 3)" focuses on the winners of the July 1st Medal, and outlines the glorious century-old party history with the personal experience of the role model of the times. "Example 5" focuses on the elegant demeanor of advanced grass-roots party organizations and outstanding Communist party member in the prevention and control of epidemic situation.
Vividly interpret the "Chinese Dream".On May 1 ST, the National Day special program pays tribute to the struggling workers and vividly shows the development achievements of contemporary China in the form of literature and art. The documentary "One Village, One Village, General Concern" fully shows the achievements and changes of poverty alleviation in villages and towns all over China. 4K ultra-high-definition large-scale series of micro-documentary "Together on the Ice and Snow" focuses on the enthusiasm and love of ordinary people to welcome the Winter Olympics. The large-scale 4K documentary "Taste of Macao" takes Macao cuisine as the carrier and tells the story of Macao’s development in the new era.
Advocate a harmonious family style.The family drama "Mom is waiting for you", "My Three Sisters and I", the family style series "The Great Test of Ying Ying 2020" and the series of radio programs "Family heirloom" were launched to guide the people to establish a good family style.
2. Inherit and carry forward Chinese excellent traditional culture.
Show cultural self-confidence.The Spring Festival Gala, Internet Spring Festival Gala, Lantern Festival Gala and Mid-Autumn Festival Gala will be launched, and large-scale special programs such as China Farmers Harvest Festival Gala, Affectionate Land, Dragon Boat Festival Good Season, Tanabata Gala and Happy Double Ninth Festival will be integrated to fully demonstrate the influence, cohesion and appeal of Chinese civilization.
Pay attention to innovative expression.Excellent cultural programs such as China in Classics, National Treasure Congress of China, Archaeological Congress of China, Geographical Names Congress of China (the second season), Classical Poems (the fourth season) and National Treasures Exhibition Season are more vivid, closer and touching, which will make Chinese excellent traditional culture glow with vitality in the new era.
3. Promote the improvement of scientific literacy
For the first time, the live special program of China Space Station, in the form of "series drama", brilliantly broadcasted the launch of the Tianhe core module and the manned spacecraft Shenzhou 12 and Shenzhou 13, and carried out the all-media live broadcast of the "Tiangong Classroom" series, which more powerfully stimulated the public, especially young people’s love for the space industry and effectively improved the scientific quality of the whole people. The whole network launched the video and feature of "exclusive interview with the winners of the highest national science and technology award in 2020", and launched popular science programs such as 4K science documentary "Flying to the Moon (Season 2)", "Running to Mars" and "Visiting the Red Planet". CCTV video launched 16 live broadcasts of "scientific experiments" series of new media, vividly popularizing scientific knowledge.
Seven, safety responsibility
Achieve safe broadcast throughout the year.Strengthen guidance management and position control, adhere to the requirements of the same standard and scale for large and small screens, and compact the business process specifications of "three trials and three schools" and "replay and retrial" throughout the platform, effectively ensuring the successful completion of various publicity reports. Strictly implement the daily pre-editing meeting, program monitoring and monitoring, post-broadcast public opinion monitoring and other process management mechanisms, and establish emergency response plans.
Eight, moral responsibility
1. Abide by professional norms
Strengthen the management of employees, strictly abide by the Code of Professional Ethics for Journalists in China, adhere to the principle of news authenticity, resolutely put an end to paid news, and resolutely resist vulgarity and kitsch.
2. Maintain social morality
Highlight the spirit of the rule of law, promote social integrity, and promote moral fashion. The Spirit of the Constitution and the Power of the Rule of Law — — People ruled by law in 2021, Dream of China Deyao China — — The 8th National Moral Model Awards Ceremony, Touching China and other programs have aroused widespread concern in the society. Maintain public order and good customs, and continue to launch a series of reports on issues such as the supremacy of traffic in the entertainment field, the chaos of "rice circles" and the illegal behavior of artists, so as to create a clean and upright social environment.
3. Accept social supervision
Strictly abide by the "Measures for the Administration of Journalists’ Cards", and the editors will show their legal and valid journalists’ cards when interviewing, and consciously accept social supervision. Actively collect feedback from audiences from all walks of life on the programs and personnel of the main station. Permanent petition departments actively handle complaints from the masses.
IX. Responsibility for safeguarding rights and interests
1 to protect the legitimate rights and interests of editors.
Support normal editing activities and pay attention to employees’ career development. Do a good job in commercial insurance services for overseas employees, accidental injuries and emergency rescue in war-torn areas, enhance employees’ risk prevention and control capabilities, and provide timely solidarity and appeal support for employees who have been infringed by editing and editing.
2. Guarantee the remuneration and benefits of employees.
Standardize the signing of labor contracts, pay the "five insurances and one gold" on time, solidly promote the work residence permit, settle the points, and implement the statutory holidays and various paid holidays for employees. We will improve the welfare security system, promulgate the Interim Measures for the Internal Management of Enterprise Annuities in Taiwan, and establish a social insurance account in Taiwan. Constantly optimize the salary system and management mode, and improve the positive incentive mechanism.
3. Standardize the management of press cards
In strict accordance with the work requirements of the State Press and Publication Administration, we will conscientiously do a good job in the application, verification and daily management of press cards for news editors at the reception desk. In 2021, the annual verification of 6,783 journalists’ cards was completed, 191 new cards were applied, and 90 journalists’ cards were cancelled.
4. Innovative talent training mode
Innovatively hold the "Four 100" series of activities, and implement "tempering party spirit and polishing the initial heart — — Ten thousand party member into the party school rotation training project ",etc. Carry out the first selection of "Young Talents" at Headquarters. Build an online and offline multi-platform integrated training system, and train more than 100,000 cadres and workers throughout the year, with a cumulative training duration of over 430,000 hours.
X. Legal Management Responsibility
Abide by relevant laws and regulations, standardize business practices, and separate editing and management. Standardize and improve the business process of advertising review, put an end to illegal advertisements, adhere to the principle of "advertising should also be oriented", and improve the management regulations of advertising production and broadcasting.
Xi. Postscript
In view of the shortcomings in 2020, the Central Radio and Television General Station will continue to deepen the "three transformations" and accelerate the development of high quality. The construction of its own new media platform has been continuously promoted, and phenomenal programs such as "The History of the Party in Fine Arts Classics" and "China in Classics" have emerged one after another, and the international communication power has soared.
In 2021, the Central Radio and Television General Station still has some shortcomings in fulfilling its social responsibilities, and there is still room for improvement in the creation of quality programs, media integration and innovation, and the voice of international events.
The Central Radio and Television General Station will further give play to the role of the party’s main propaganda and reporting force as a ballast stone, continue to deepen and upgrade the "headline project", do a good job in the propaganda and reporting of leaders with heart and affection, and continue to promote the supreme leader’s Socialism with Chinese characteristics Thought in the new era to "fly into the homes of ordinary people" and the charisma of leaders to spread widely all over the world; Focus on welcoming the main line of publicizing and implementing the 20 th National Congress of the Communist Party of China, and gather together powerful forces for forging ahead; Strengthen overseas delivery capabilities, further enhance international communication power, and promote the formation of a large communication pattern of "like a pouring of large and small pearls into a plate of jade" and "blowing open the petals of ten thousand pear trees"; Further integrate the main theme of innovation into the whole process of all aspects of the work of the main station, promote the high-quality development of the main station to achieve greater results, and strive to create a world-class new mainstream media with strong leading power, communication power and influence.
