Internet of Things Cloud Platform, Leading the Ecological Construction of Internet of Things Industry

Text | Dongtan Institute of Production and Research

The Internet of Things platform is the core of the overall solution of the Internet of Things. At present, the main applications of the Internet of Things cloud platform include smart life, smart industry and smart city, showing a good development momentum in smart home, industrial Internet of Things, car networking, building energy efficiency, wearable devices and other markets. In addition to giants such as IBM, Google, Amazon, Microsoft, Tencent, Alibaba Cloud and Baidu AI Cloud, some emerging technology companies are also actively deploying Internet of Things platforms. Typical graffiti intelligence listed in the United States in 2021 has become the first share of the global Internet of Things cloud.

The Internet of Things platform is a key link in the industrial chain of the Internet of Things, and it plays a connecting role in the architecture of the Internet of Things. It connects all kinds of devices in the perception layer downwards and faces application service providers upwards, providing common service capabilities for all walks of life, such as data routing, data processing and mining, simulation and optimization, business process and application integration, communication management, application development, equipment maintenance and other services.

Internet of Things platforms can be divided into local deployment, hosting in private cloud, hybrid cloud and public cloud according to deployment types. The Internet of Things cloud platform is rooted in PaaS environment. By providing built-in tools, it provides functions that help to promote communication, data flow, equipment management and applications, empowers data to downstream applications, and makes the Internet of Things cheaper and simpler for enterprises, developers and users. From the functional point of view, there are mainly four types: connection management platform, equipment management platform, application enabling platform and data management platform.

The connection management platform ensures the stability of telecom operators’ IOT terminals, and carries out network resource consumption management, tariff management and bill management. Based on IaaS resources, the device management platform provides software programming interfaces related to terminals, gateways and clouds for customers to develop their own Internet of Things platform system. The application-enabled platform provides application development tools, middleware, API interfaces, interactive interfaces, etc. for Internet of Things developers to achieve rapid development, deployment and management. The data management platform can extract, integrate and analyze data from multiple business systems.

Generally speaking, the Internet of Things cloud platform is still in the early stage of investment, and the openness and interoperability of the platform are still improving. Each platform is mainly concentrated in the head market, and the long tail market has not yet been activated.

The first stage is the embryonic stage from 2009 to 2014. At this stage, the cloud platform mainly focuses on large-scale consumer markets such as smart homes and intelligent hardware, and ensures the basic connection management and equipment management platform construction through massive equipment connection and fault management. After that, it ushered in the entrepreneurial enthusiasm of various enterprises.

The second stage is the growth stage from 2015 to 2017. With the blessing of capital and demand, the Internet of Things cloud platform has been extended and developed in smart life-related scenarios, and the number of device connections, brands and users has increased rapidly. The connection, management and data analysis capabilities of the Internet of Things cloud platform are gradually becoming clear, the industry is becoming increasingly stable, and the enterprise matrix is basically finalized.

The third stage is the exploration stage from 2018 to 2023, and the application scenarios of cloud platform are expanded horizontally, including intelligent upgrading of traditional industries, smart life, smart retail, and car networking. The cloud platform focuses on the deep excavation of data value, and begins to emphasize its own technical depth, application breadth and experience thickness with the platform service empowerment scenario.

The fourth stage is the stable development stage after 2023. The value of the Internet of Things cloud platform is fully released, widely used in the whole industry and the business model is mature, and it has entered the construction return period in an all-round way. The number of devices connected in the Internet of Things has multiplied, pushing the platform from the "quantitative change" of continuous accumulation of devices and data to the "qualitative change" from application enabling to business analysis. At the same time, the Internet of Things platform market is further concentrated, and the market share of the head company is constantly concentrated.

The Internet of Things cloud platform industry follows the typical characteristics of the Internet of Things market and is a highly decentralized long tail market. Therefore, vendors rely on their own core advantages to enter the market with different purposes and angles, which are mainly divided into the following four categories: basic cloud service providers, communication vendors, software service and application system integrators, and vertical traditional vendors.

1. Basic Cloud Service Provider

This kind of manufacturers bring the technical, commercial and ecological advantages accumulated from the Internet into the field of Internet of Things, make use of the underlying IaaS capabilities, common technical capabilities and rich C-side operation experience, and take the cooperation of the Internet of Things cloud platform as the business grasper to drive the growth of application services. At present, they mainly provide the underlying computing resources and application enabling platforms, such as the Internet of Things platforms of Amazon, Microsoft, Baidu, Alibaba Cloud and other enterprises, which have strong cloud computing service capabilities and adaptive Internet of Things ecology.

2. Manufacturers in the field of communication

Such vendors were originally business connectors, such as China Unicom, China Mobile, Ericsson and other enterprises. They have absolute advantages in connection management platforms, and they can gain more benefits by strategically deploying the field of Internet of Things to expand their traffic services. In addition to the cloud platform service providers that provide the underlying PaaS capabilities, communication operators or equipment vendors extend from the upstream and downstream of the industrial chain to the IoT cloud platform.

3. Software system integrator

Such manufacturers have long been rooted in the industry application field and have rich experience in industry software development and service. In the face of the wave of equipment in the field, they hope to provide better services to customers and improve their service processes and efficiency in combination with the new opportunities of the times. They optimize products and services externally, improve development efficiency internally, and precipitate industry experience by building platforms, usually with application development platforms as the main service content. The representative platforms include global technology and service providers such as Siemens, GE and Schneider.

4. Vertical traditional manufacturers

This kind of manufacturers mainly use their own understanding and experience of the industry, as well as the high barriers to entry in some fields, to create a vertical service platform. Different from the business model of Internet companies, they have enough industry data, focusing on how to use data for business development and upper-level services. Representative enterprises include Xiaomi Technology, Haier kaos, graffiti intelligence, etc., and take the underlying hardware (such as modules) as a breakthrough to achieve market expansion and increase platform stickiness.

  Xiaomi Technology/Graffiti Intelligence  

Xiaomi Technology takes "Mijia" as the entrance, and uses intelligent voice assistant Xiao Ai to realize the control of smart home. At the same time, it creates an IoT ecological chain by means of "investment+incubation" to create a closed loop of smart home products with full industrial chain.

Graffiti intelligent layout of Internet of Things PaaS and industry SaaS empowers brands and OEMs with smart device connection, cloud access, middle and back office management, pre-development, post-operation and traditional industry transformation, and also provides some smart device distribution services.

The Internet of Things industry is a complex system involving a variety of emerging technologies, industries and links. The industrial chain of the Internet of Things covers sensors, communication terminals, business management and service platforms, industry applications and users. The Internet of Things platform closely links the upstream, middle and downstream industries of the Internet of Things industry, and realizes the vertical linkage and horizontal coordinated development of the Internet of Things industry with the platform as the core.

The Internet of Things industry is a typical B2B2C business model. Starting from the connection, platform and application of operators, the main users are not the end users at the C end, but the industry partners at the B end, mainly including the following six types of enterprises: first, manufacturers such as communication modules and positioning modules; second, IOT system integrators; third, industry operators (such as Hello Bicycles); fourth, hardware manufacturers such as smart lock factories and gas watch factories; and fifth, product manufacturers (such as Huawei)

The enterprise layout of Internet of Things cloud platform is mainly influenced by regional innovation resources and market demand. As a typical "technology-driven" industry, the headquarters of IoT cloud platform enterprises are mostly concentrated in areas with strong R&D strength of information and communication technologies, such as Beijing, Shanghai, Shenzhen, Hangzhou and other areas where universities and research institutes are concentrated. The industrial ecology of the Internet of Things cloud platform is influenced by the demand of regional industrial clusters, and it has more development soil in areas with large application demand, such as areas with developed intelligent hardware industry and huge demand for smart scenes.

 

Chongqing Nan ‘an District Internet of Things Industry Demonstration Base  

The park covers a total area of about 4.7 square kilometers, and started construction in 2014. At present, it has formed an Internet of Things industry structure supported by the Internet of Things platform and developed by large, medium and small enterprises. The park adheres to the development idea of "gathering enterprises by platform, promoting industries by application", promoting the transformation and upgrading of enterprises, innovative development, and promoting the continuous clustering of the Internet of Things industry.

1. Form an industrial chain. There are more than 300 IOT big data operation platforms and related enterprises, covering IOT chips, sensors, communication modules, terminal products, private network operation, software research and development, system integration, platform operation, data mining and other industrial chain links.

2. Build an innovation platform. Promote the innovation-driven development led by big data intelligence, and build more than 50 national and municipal R&D institutions such as China Mobile Internet of Things Technical Support Center, China Transportation and Communication Information Center West Center, and cyit iFLYTEK Institute of Artificial Intelligence Laboratory.

3. Introduce a service platform. Gather enterprises with the platform of Internet of Things, and introduce the application platforms of Internet of Things in various fields such as transportation, environmental protection, agriculture, logistics, etc., such as the OneNET open cloud platform of China Mobile’s Internet of Things serving the whole world, the national vehicle networking supervision and service platform of China Transportation and Communication Information Center, and the Huawei Chongqing Internet of Things platform, etc., and gather the Internet of Things industry through open sharing, product service and other development methods.

4. Cultivate demonstration applications. Including intelligent traffic monitoring management and service system, telemedicine demonstration application, smart home application demonstration project, urban underground pipe network detection and early warning management system, elevator safety remote monitoring system, forest fire prevention early warning monitoring management system, coal safety monitoring platform and more than 50 demonstration applications of the Internet of Things.

5. Improve the industrial environment. Build a higher-level platform, such as introducing the Electronic Intellectual Property Center of the Ministry of Industry and Information Technology, Chongqing Internet of Things Industry Association, and the strategic alliance of Internet of Things technology innovation. And the local government cooperates with fund companies to launch industrial funds to serve the Internet of Things and related industrial enterprises in the base.

"Decoupling" from China will damage the German economy.

  Recently, the Institute of World Economics in Kiel, Germany, released a report saying that in some key products, Germany relies heavily on imports from China. Among them, Germany has the highest dependence on the import of notebook computers, with 80% of notebook computers coming from China, while the share of mobile phones and computer components (such as sound cards and graphics cards) imported from China is as high as 68% and 62% respectively. In addition, China is also an important supplier of German imported textiles and LED lamps, accounting for 69% and 61% respectively.

  According to the report, some rare earths and other raw materials which are important for the production of special technologies and listed as key raw materials by the European Union also depend on imports from China. For example, more than 85% of scandium and antimony imported from Germany come from China, and these raw materials are widely used in battery production. In addition, Germany is highly dependent on China for certain medical products, such as medical masks or painkillers, and in some cases the import share of these products from China has exceeded 90%.

  According to the report, at present, there are 221 kinds of products in Chinese mainland and Taiwan Province, most of which account for more than 80%. According to the analysis of the report, in the short term, no other supplier can shake China’s dominant position in certain essential raw materials and products.

  Sandkamp, one of the authors of the report, said that if the EU boycotted China’s imports, they would not find an alternative supplier. In addition, Sandkamp made it clear that if the EU imposes sanctions on China, it will definitely affect China’s product supply and aggravate the supply crisis of some key German products.

  The report also points out that Germany’s dependence on China is generally lower than that shown by trade statistics, and only a small part of German production depends on China’s capital investment. So far, Germany’s own investment still occupies the largest share. Of course, although German enterprises are extremely dependent on imports from China only for individual products, their dependence on these products is "crucial".

  According to the report, the German consumer sector is more dependent on China than the production sector. At present, only about 0.6% of the direct intermediate inputs required for German production come from China, while the share of the final products consumed in Germany directly comes from China is about 1.4%. If we consider the indirect relationship of interdependence, the importance of China to German production and consumption will be doubled. According to the analysis of the report, even if Germany doesn’t import any products or raw materials from China at all, the German economy can’t help but be influenced by China.

  The report also hypothesizes the consequences of "decoupling" between the EU and China through the model. The results show that once the EU chooses to "decouple" from China, even if the EU establishes a new supply system, German economic output will decrease by 1% in the long run. If calculated according to Germany’s gross domestic product (GDP) in 2021, Germany will lose 36 billion euros every year. Sandkamp said that the German economy is less dependent on macroeconomics. However, the sudden interruption of trade relations between Germany and China will lead to the shortage of important raw materials, medicines and final products, and the consequence will be that Germany’s economic prosperity will suffer great losses.

The promotion meeting of the Qinghai-Tibet Central Line (Tangfan Ancient Road) into Tibet was held in Lhasa, Xizang.

On January 6th, the launching ceremony of the Qinghai-Tibet Central Line (Tangfan Ancient Road) self-driving tourist route into Tibet was held in Lhasa, Xizang. The Qinghai-Tibet Central Line is a scenic passage with profound cultural heritage that passes through Yushu in and out of Xizang, starting from Xi ‘an, Shaanxi, passing through Lanzhou, Gansu and Xining, Qinghai, and reaching Yushu City, Yushu Prefecture, Qinghai Province (or starting from Chengdu, Sichuan Province, passing through Ya ‘an, Kangding, Ganzi and Shiqu, and reaching Yushu City). The total length of Xi ‘an-Lhasa line is 2662km, and the total length of Chengdu-Lhasa line is 2128km, which is the fastest route to Tibet.

Promotion meeting site. People’s Daily reporter Yang Qihong photo

On January 5th, the Xizang Baqing section of National Highway 317 connected with the Zaduo section of National Highway 345 in Qinghai was officially put into operation, which shortened the journey from Xining to Lhasa by more than 120 kilometers, and the journey from Chengdu to Lhasa by more than 300 kilometers, making it the shortest route from Qinghai and Sichuan to Xizang, with beautiful scenery, rich culture and the best security, and jointly creating an eco-tourism boutique route for Yushu and its neighboring brother areas to jointly promote cultural tourism.

The self-driving motorcade is driving on National Highway 345. People’s Daily reporter Yang Qihong photo

Zhan Dui, member of the Standing Committee of Lhasa Municipal Committee and executive deputy mayor, said that the Yushu Prefecture People’s Government’s promotion of the self-driving tour route of the Qinghai-Tibet Central Line (Tangzhu Ancient Road) into Tibet is of great significance to the research, development and protection of cultural tourism resources along the ancient road and the socio-economic development of the areas along the ancient road, and laid the foundation for the future cooperation between Yushu and Lhasa.

Zhan Dui, member of the Standing Committee of Lhasa Municipal Committee and executive deputy mayor, delivered a speech. People’s Daily reporter Yang Qihong photo

"This time, the Qinghai-Tibet Central Line (Tangfan Ancient Road) is officially introduced as a self-driving tourist route to Tibet, hoping to use this as a link to promote the activation and utilization of Tangfan Ancient Road and give it the significance of the times. Relying on the brand effect of" Snow Pearl Happy Lhasa ",the tourist attractions of beautiful qinghai Jiangyuan Yushu will be connected in series to create a unique cultural tourism corridor and empower the high-quality economic and social development along the route." Cai Danzhou, deputy secretary of Yushu State Committee, said.

Cai Danzhou, Deputy Secretary of Yushu State Committee, delivered a speech. People’s Daily reporter Yang Qihong photo

Yushu Prefecture is located at the source of the Yangtze River, the Yellow River and the Lancang River. It is known as the "Sect of Famous Mountains, the Source of Rivers, the Water Tower of China, the Land of Singing and Dancing, and the Land of Yaks". The tourism resources here are very rich and its ecological status is extremely important. In recent years, Yushu Prefecture, based on its unique ecological and cultural tourism resources, has put forward the goal of building an "international eco-tourism destination preferred area", which has been continuously explored and practiced from the aspects of top-level design and landing implementation.

At the press conference, Yushu Prefecture Bureau of Culture, Sports, Tourism, Radio and Television signed strategic cooperation agreements with tourism enterprises and travel agencies such as Xizang Hongji Group, Xizang White Whale Wenlv Group and Xizang Tourism Investment Company. Go on road trip fans and self-media bloggers were awarded letters of appointment as "promotion officers" for the self-driving tourist routes of the Central Line of Qinghai-Tibet (Tangfan Ancient Road).

Issue a letter of appointment for the "recommendation officer". People’s Daily Online Photo by Chen Mingju

In addition, Jiang Zhuojun, the initiator of the self-driving activity of the "Mulan Driving" Qinghai-Tibet Middle Line (Tangfan Ancient Road) into Tibet, officially launched recruitment to the whole country on the spot, expecting 108 "Mulan" women to revisit the Tangfan Ancient Road and relive the princess’s memory.

Make up a series of talents, benevolence and eternal storage

Examine and verify, be more relaxed and Raj.

Record of loyalty of the supervisor

Laiyuansa People’s Network-Qinghai Channel

Original title: "Promotion Meeting of Self-driving Tourist Routes into Tibet on the Qinghai-Tibet Central Line (Tangfan Ancient Road) Held in Lhasa, Xizang"

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"Man Jiang Hong" is a feature film fragment. Shen Teng and Jackson Yee interpret the ambition of home country.


1905 movie network news On February 6th, a feature film was released for the first time by the director. Zhang Da (act the role of) and Sun Jun (act the role of) were trapped in the face of life and death choices. For the first time, their "uncles and nephews" were frank and honest, and Zhang Da knelt down and begged Sun Jun to lay down his life for the justice of his country. What choice would Sun Jun make? The movie "Man Jiang Hong" is showing.


Passing on the ambition of loyalty in tears, Shen Teng Jackson Yee’s exquisite acting touches people’s hearts

The film "Man Jiang Hong" is the first screen collaboration between Shen Teng and Jackson Yee. In the newly released feature clip "Loyalty and Righteousness", the two men have exquisite acting skills, which convey more information about their respective roles and movies. This scene in the movie took place at the dawn, which is an important plot and turning point in the movie. After an hour of dark battle, the mystery of Zhang Da’s identity played by Shen Teng was finally revealed. In the clip, he was completely cunning and tactful, and his expression was firm and his words earnestly asked Sun Jun to fight for the inheritance of loyalty and righteousness. Sun Jun, played by Jackson Yee, also faded the disguise of indifference, revealing years of suffering and humiliation. The sky is bright and the final battle is coming.


In the clip, Zhang Da and Sun Jun are sitting side by side, and the twilight has been seen outside the window. The scene seems calm, but in fact it is the farewell moment of their life and death, and the lines of the characters and the exquisite acting skills of the actors also convey extremely rich information. Zhang Da slowly tells the past memories, and his tone is full of enthusiasm and sincere words, revealing that although Zhang Da is a nobody, he still doesn’t forget to inherit his loyalty. Sun Jun was silent all the time and didn’t say a word, but the tears that were hard to hide made people break through, which further highlighted his unwillingness and struggle as a bloody soldier who could not join the battlefield. Zhang Da saw that Sun Jun was different from He Li and others. It was because of the current situation that it was difficult to realize his ambition. He hit the nail on the head that his heart was still hot, moved by emotion, and begged him to regain his original heart and fulfill his righteousness. Sun Jun’s expression was micro-moving, showing the complexity of the characters. The whole clip reveals the family ties between Zhang Da and Sun Jun, but also shows that both of them embrace the ideal of mountains and rivers, and the emotions conveyed are very infectious and full of tension, which makes the audience feel the sincere heart of the characters to inherit loyalty, and the multiple emotions of family, humanity and home country are intertwined, pushing the audience’s emotions to a high point, poking people’s hearts and moving people.


Small people’s images create flesh-and-blood feelings of home and country, and set off a movie-watching craze.


There are many characters in the film "Man Jiang Hong", and the roles are rich and full, especially the group image of the little people is deeply rooted in the hearts of the people. In addition to Zhang Da, heptachord, regardless of the two-way life and death, went to the sadness interwoven with friendship, and Ding Sanwang, Liu Xi, Liu Yan, Qing Mei and other figures went to the bureau at their own risk, courageously marching forward without fear of life and death, and each figure was shaped vividly and three-dimensionally, weaving a touching elegy together. Screenwriter Yu Chen said earlier that it took a long time to build the characters in the film, and it was the goal of creation to make them really "live".


Since its release, the film "Man Jiang Hong" has gained great attention and good reputation. The story takes the little people as the incision. Through the confrontation between people in layers of puzzles and various interpretations of life and death, it shows the adherence and loyalty of the people at the bottom of the country. The vivid figures and enthusiastic emotional transmission are impressive, especially the scene of the whole army repeating at the end of the film makes people excited, which evokes a strong resonance in the audience and triggers a movie-watching craze.


The film is directed by Zhang Yimou, written by Yu Chen and Zhang Yimou, starring Shen Teng and Jackson Yee, starring,,,, and friendship, featuring, Zhang Chi and Huang Yan, starring Xu Jingya, Jiang Pengyu, Lin Boyang, Fei Fan, Ren Sinuo and Chen Yongsheng, and is being touched by the national cinema.


True decompression or abstraction, adult pacifiers burst into flames, expert: long-term use is not recommended.

This article Source: Consumer Reports Author: Huang Huanhuan

As adult soothing products gradually enter the public’s field of vision, the attention of "adult pacifiers" on e-commerce platforms has increased significantly in the near future, and the market popularity has continued to rise.

An e-commerce platform Source: The Paper

Recently, topics such as # Adult Pacifiers’ orders surged at night # # Adult Pacifiers’ sales were hot # were once on the hot search list in Weibo, which triggered a heated discussion.

A social platform

When the sales of adult pacifiers on the e-commerce platform exceeded 100,000 pieces, when social media became a large-scale grass planting scene, some people regarded adult pacifiers as "life-saving artifacts", while others spoke that "this young man is finally crazy".

Adult pacifiers sell well on e-commerce platforms.

In order to further understand the sales situation of adult pacifiers on e-commerce platforms, the reporter of Consumer Report searched for "adult pacifiers" on an e-commerce platform, and found a large number of shops selling such products, with prices generally ranging from 20 yuan to 50 yuan. Among them, the sales of some hot-selling shops have exceeded 100,000 pieces, and many shops have sales ranging from hundreds to thousands.

An e-commerce platform

Regarding the applicable scenes of products, many shops directly hint with words and pictures in the details of the page, "The products can be used to relieve insomnia, help quit smoking, improve sleep quality, and reduce sleeping snoring."

An e-commerce platform

The reporter randomly consulted the customer service of a store as a consumer. When asked if an adult pacifier sold in the store can play a soothing role, the other party gave a positive reply and said: "The sales of this product are still good, and some customers will buy several at one time."

From the search results page, it is not difficult to find that, in addition to the conventional solid-color adult nipple styles, merchants have also launched various designs with cartoon IP images to cater to the consumption preferences of young people, such as Kuromi, my melody, Pochacco, HelloKitty, etc. In addition, there are many stylized products with unique shapes and eye-catching designs. In order to enhance the interest of products, merchants even launched cute bracelets for decoration.

An e-commerce platform

Really decompress or abstract? Consumer attitudes are polarized

With the continuous acceleration of the pace of public life, the stress and anxiety caused by studies, work, economy, housing, etc. can easily become the emotional normality of adults. As a result, the demand for adult decompression toys is growing steadily.

In August this year, a large number of cross-border e-commerce Internet platforms released the Insight Report on Decompression Toys in 2025. The report shows that the market size of decompression toys in China doubled from 5 billion yuan to 10 billion yuan from 2015 to 2019, and it has exceeded 20 billion yuan by 2024, with a strong growth trend.

The appearance of adult pacifiers provides consumers with a new choice of decompression. Some consumers said after use that adult pacifiers can really alleviate their emotional problems to some extent.

"After using the adult pacifier, my oral mucosa was finally saved." Zilin, from Tianjin, told the reporter of Consumer Report that her family never allowed her to eat her hands when she was craving, which led her to develop the bad habit of overeating, biting the oral mucosa and grinding her teeth with her tongue. Later, I heard that the adult nipple can relieve the symptoms of oral anxiety, so I bought it and tried it. I found that the effect was quite remarkable.

"Overall, I feel that the advantages and disadvantages of this adult nipple exist together, because it is a bit difficult to suck, and it is easy to get hungry after sucking for a long time, and it tastes a bit strange. But at least I won’t bite the oral mucosa again, and my teeth and tongue finally don’t have to fight anymore. " Zi Lin added.

In addition to relieving stress and anxiety, in the user evaluation column of the adult nipple product page of the e-commerce platform, the reporter saw that many users said that they bought adult nipples for weight loss, smoking cessation and molar prevention.

An e-commerce platform

Some people think that compared with drinking milk tea, coffee, eating snacks, or through psychological counseling, signing up for fitness/yoga classes and other decompression methods, using adult pacifiers to decompress is more economical and more responsive.

However, some consumers are puzzled by this, thinking that the use of pacifiers by adults is abstract, which is too strange and unacceptable. "What’s wrong with this world? Adults are young, and children are mature. It’s all messed up." The netizen sleepy is surprised.

Others question the role of adult pacifiers. "It feels more like capital speculation. There are many ways to relieve anxiety. Reading, exercising and walking can all relax the mood, and the nipple may not really work." Mr. Cen, a consumer, said in an interview with the reporter of Consumer Report.

Long-term use is not recommended.

The original intention of the traditional pacifier is to appease infants and provide them with a sense of security and comfort by simulating the sucking action during breastfeeding. Why are such products suddenly favored by adults?

"At the moment when the emotional economy is extremely developed, the market is constantly providing consumers with emotional relief tools. The popularity of adult pacifiers is not only because it is cute and curious, but also because it accurately hits the three major pain points of modern people: loneliness, stress and insomnia. " Psychological counselor Hua Yang explained to the reporter of Consumer Report.

This seems to be an upgrade of a new round of decompression toys, but it actually reflects a deeper psychological phenomenon-regression. Hua Yang pointed out that when people are faced with unbearable pressure, anxiety and loneliness, the brain may subconsciously retreat to an earlier stage of psychological development, such as the appetite period in infancy, and seek comfort through primitive methods such as sucking.

Hua Yang believes that the relaxation brought by this regression is a kind of "temporary retreat" and cannot solve the fundamental problem. In addition, over-reliance on this "retreat" will make the nipple user’s coping style tend to be simple, that is, the first thing that comes to mind in the face of pressure is not to face the solution directly, but to avoid retreat.In the long run, nipple users’ psychological resilience will be eroded and even become dependent on their appetite..

From the perspective of oral health, Liu Chundong, the attending physician of the Department of Stomatology, zhujiang hospital, Southern Medical University, reminded that long-term use of adult pacifiers has multiple hidden dangers, such as tooth displacement and distortion, disordered occlusion of front teeth, and even serious cases may lead to temporomandibular joint disorder, limited mouth opening, chewing pain and other symptoms.

"Recently, the emerging’ decompression and sleep aid’ artifact (adult nipple) on the e-commerce platform,It is not recommended for adults to use this kind of products for a long time, especially when they are sleeping, and there is a risk of blocking the airway and interfering with breathing. Liu Chundong added to reporters that the material of adult pacifiers is also a safety hazard. Some low-priced products may use raw materials such as industrial silica gel, and inferior materials may release harmful substances such as plasticizers. Consumers are advised to choose food grade orMedical grade silica gelMaterial products.

When the emotional economy encounters a lack of security, the adult nipple becomes an "emotional band-aid" for temporary pain relief. But real emotional management needs courage to face reality and healthy coping styles, such as exercise and mindfulness meditation, to promote psychological resilience. When we feel anxious again, we might as well ask ourselves: What am I really afraid of except looking for a temporary comfort? Try to solve the problem face to face, and the final psychological growth may be more lasting than the short-term comfort brought by the nipple.

Reporting/feedback

The hand-cranked generator that "walked" across the Long March Road.

In China People’s Revolutionary Military Museum, there is a hand-driven generator "walking" from the bonfire of the Long March, and the mottled military green iron sheet on the surface of the generator leaves traces of time.

When the Central Red Army was preparing for the Long March, the Central Revolutionary Military Commission only had a hand-cranked generator and a transmitter, and the scarce equipment was particularly precious. The organization specially appointed a 128-person reinforcement company to protect these equipment. The Long March was a long and arduous journey, but the Red Army soldiers never left behind those precious equipment. They used their lives to guard the hand-cranked generators and transmitters and arrived in Yan ‘an, ensuring the transmission of troops’ information.

This hand-cranked generator witnessed the extraordinary long March of the Red Army soldiers, and also carried their belief in resolutely fulfilling their mission and their determination to sacrifice for the party.

Looking back on the journey more than 80 years ago, during the long March, Red Army soldiers fought more than 600 battles with the enemy, crossed nearly 100 rivers, climbed more than 40 high mountains and dangerous peaks, including more than 20 snow-capped mountains above 4,000 meters above sea level, and crossed the vast grassland known as the "death trap", conquering the limit of human survival with tenacious will. General Secretary of the Supreme Leader once commented: "The Red Army soldiers staged a magnificent war drama in the world military history and created a miracle on earth."

最高领袖总书记十分看重长征这段苦难而辉煌的历程,曾多次讲述半条被子、半截皮带等长征途中的感人故事,并在多个重要时间节点到访长征出发、转折、会师标志性纪念地。

2015年,遵义会议召开80周年之际,最高领袖总书记来到贵州遵义。

2015年6月16日下午,他参观了遵义会议会址和遵义会议陈列馆,听讲解、看实物、观图片。“乌江渡口还是原貌吗?”“遵义原来有没有革命活动?”总书记不时驻足,了解询问。会议室的墙上挂着遵义会议全部参会人员照片,据讲解员陈松回忆,总书记在此驻足良久。

2016年,长征胜利80周年前夕,最高领袖总书记冒雨来到宁夏六盘山脚下的将台堡。1936年10月,红军三大主力在会宁和将台堡会师,标志二万五千里长征胜利结束。

在参观三军会师纪念馆时,最高领袖总书记说,革命理想高于天,不怕牺牲、排除万难去争取胜利,面对形形色色的敌人决一死战、克敌制胜,这些都是长征精神的内涵。

在这里,总书记发出“我们这一代人要走好我们这一代人的长征路”的号召。

Three months after returning to Beijing from Taibao, the General Secretary attended the meeting to commemorate the 80th anniversary of the victory of the Red Army’s Long March.

At the conference, he mentioned the "Great Long March Spirit" 17 times and emphasized "carrying forward the Great Long March Spirit" 10 times. In his speech, he made a brand-new interpretation and interpretation of the "Great Long March Spirit": the great Long March spirit is to regard the fundamental interests of the people of the whole country and the Chinese nation above all else, strengthen the ideals and beliefs of the revolution, and firmly believe that the just cause will surely win; It is the spirit of saving the country and the people, not afraid of any difficulties and obstacles, and at all costs; Is to adhere to the spirit of independence, seeking truth from facts and proceeding from reality; It is the spirit of the overall situation, strict discipline and close unity; It is the spirit of relying on the people closely, living and dying together with the people, sharing weal and woe and working hard.

In 2019, the 70th anniversary of the founding of New China, the General Secretary of the Supreme Leader visited Yudu, Jiangxi Province, the starting point of the Long March of the Central Red Army. He said emotionally that the Party and the Red Army were reborn again and again on the way to the Long March because the revolutionary ideal was higher than the sky, and finally created an incredible miracle.

"No matter how difficult it is, think about the Long March of the Red Army and think about our bloody battle in Xiangjiang River. I believe that everyone will be baptized by a soul and sublimated by the spirit here. " On the morning of April 25, 2021, when investigating in Guangxi, the general secretary felt it.

The great Long March spirit forged by this unprecedented expedition will guide us to forge ahead courageously on the new Long March road.

(Central Radio and Television General Station CCTV Network)

Types, Dosage, Outpatient Service and Time of Shenzhen Vaccination Digital Intelligence Optional Vaccine

Shenzhen News Network August 29, 2023(Shenzhen Evening News reporter Zhou Qian) As school begins, many parents of new students in Shenzhen begin to prepare inspection reports on vaccination certificates. "It’s very convenient. It can be done at one time by scanning the code of WeChat official account mobile phone of Shenzhen Health and Health Commission or Shenzhen CDC, and there is no need to go around and check and stamp, saving time and effort." Parent Mr. Wang said.

Choose the type and dosage of vaccine at any time and place, choose the nearest vaccination clinic, and make an appointment in advance to avoid the peak of vaccination; In recent years, thanks to the new generation of information such as Internet of Things, big data, artificial intelligence and 5G, Shenzhen vaccination service has inserted the wings of digital intelligence, making it more convenient, efficient and safe for residents to vaccinate.

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▲ On-site consultation and vaccination by citizens.

Make your own appointment for vaccination time and place.

Not long ago, Ms. Zhou made an appointment for herself to get vaccinated with herpes zoster vaccine on the WeChat WeChat official account of Shenzhen CDC. After clicking "Vaccinate" from WeChat WeChat official account, all kinds of vaccines that can be vaccinated will be displayed. After choosing the herpes zoster vaccine, all vaccination sites in each district will be displayed for selection. After choosing the nearest community health, you can choose according to your own time. "The vaccine, vaccination time and place are all determined by yourself. If something happens that day, you can cancel the appointment in advance." Ms. Zhou said.

Recently, late at night, the reporter came to Xinhua Kangbao vaccination clinic in Futian District. In the vaccination hall on the second floor, the usual vaccination "famous scenes" such as long queues in front of the window, mixed voices and noisy environment no longer exist. Instead, it is an innovative service of outpatient appointment by time, independent seedling selection and intelligent queuing. It often takes only a few minutes for residents to enter the clinic and complete vaccination. After the vaccination is completed, the name of the person who has completed the vaccination will also be displayed on the screen of the observation area. After the observation for half an hour is over, call the number to inform the end of the observation.

"I remember that I was vaccinated several years ago, and I filled in the form to register. I had no choice but to play whatever vaccine was available in the clinic. If you run into a shortage of seedlings, you can only make a trip in vain. With the smart reservation service platform, the’ distribution’ of vaccines in the city can be seen. Through WeChat official account such as Shenzhen Health and Health Commission and Shenzhen CDC, I can freely choose’ what seedlings to play’,’ when to play’ and’ where to play’ according to my personal situation, which is too convenient. " Ms. Li, who came to vaccinate, said with emotion.

Information goes before action, and vaccination is more orderly.

Immunization program is the first line of defense to protect national health. Since China started the information construction of immunization program in 1993, through the efforts of generations, innovative immunization program services are blossoming all over the country. In Shenzhen, the city unified the launch of the "Smart Appointment Service Platform" and returned the autonomy of vaccination to residents, so that they could make "independent appointments" according to their own vaccination needs, schedule and location.

More than that, you can check past vaccination information at any time through the appointment service platform; You can also queue up for scarce vaccines such as HPV before making an appointment, and the queue number can be updated in real time to prevent empty running and get rid of "squatting anxiety". The breakthrough innovation of vaccination appointment makes transparent and open vaccine information ahead of the vaccination process, making the vaccination time for each resident more convenient and more choices.

"Before using the smart reservation service platform, citizens’ vaccination was on-site registration. I remember that the peak in 2018 was that 217 people were vaccinated a day, and the outpatient citizens lined up and the nurses were busy. Since the launch of the service platform, about 80 people have been placed online every day, and sometimes special vaccinations such as HVP and flu vaccine are arranged, and the daily vaccination work is orderly. " Luo Xiaomin, the nurse in charge of the vaccination clinic of Xinhua News Agency, has been engaged in vaccination for 22 years. She has a deep understanding of the changes in vaccination in these years. According to her introduction, the vaccination clinic can collect and analyze the vaccination demand in real time through the appointment platform, and realize the automatic diversion management of the vaccinated population, which is convenient for residents to stagger the vaccination peak hours and reduce the waiting time.

Each stitch has an "ID card", which can be traced back to one yard and one thing.

In fact, intelligent appointment and independent seedling selection are just one part of the intelligent upgrade of the service for the convenience and benefit of the people. In order to ensure that the whole process of vaccination is safe and controllable, Shenzhen has built a unified public service platform for the whole city, covering the whole population, the whole scene and the whole process, aiming at the characteristics of the city’s largest population density, strong population mobility and large number of migrants. Through the interconnection of data, the whole process of vaccination can be traced back, and the whole life cycle management of vaccines is equipped with digital intelligence wings to enhance residents’ sense of vaccination safety.

"For our vaccination staff, the most intuitive feeling is that the error rate is lower and the workload is reduced! In the past, every vaccine was manually checked. Now, it is necessary to scan the code for warehousing and outbound vaccination. The vaccine information is clear at a glance. If the vaccine does not match, it cannot be vaccinated, and it is easier to count the vaccine. " Luo Xiaomin said that the system adopts the management mode of separating people from things, and the logistics link realizes the integration of things and codes, and the inoculation link realizes the integration of people and seedlings. All vaccines can be traced back from the production enterprise to the individual recipients. In addition, the platform can query the daily real-time inventory, such as which vaccines were vaccinated today, how much is left in the inventory, and who was vaccinated. The data is clear at a glance.

It is understood that based on the interconnection of the "internal system" of Shenzhen Immunization Planning Information Management System, the whole process information of each vaccine in the city from delivery, transportation, storage to vaccination is transparent and traceable, which effectively guarantees the quality and safety of vaccination. Shenzhen has upgraded more than 500 vaccination units in the city, and many processes, such as vaccine inventory management, cold chain monitoring, inventory checking and "three checks, seven to one verification" before vaccination, have realized digital management, which not only reduces the daily workload of medical staff, improves work efficiency, but also avoids the risk of human error.

At the same time, at the time of vaccination, residents can check the name, utility, manufacturer, batch number, expiration date and other information of the vaccinated vaccine on the spot, and the vaccine is safe to see. When residents don’t know whether they need to be vaccinated or not, the platform will also make scientific and reasonable vaccine recommendations according to their age and personal vaccination, so that residents can worry more.

Breaking through information barriers to make vaccine management more accurate and efficient

According to the introduction of Shenzhen CDC, through the application of digital intelligence technologies such as Internet of Things and big data, the public service platform connects the whole chain of vaccine manufacturers, CDC, vaccination clinics and the masses in series, covering vaccine traceability management, appointment vaccination management, digital outpatient vaccination management, immunization planning management, enrollment check and verification management, etc., forming an urban digital vaccine big data monitoring platform, and opening up information barriers between different regions, different departments and different clinics. In this way, city managers can grasp the data of the city’s filing number, vaccination rate, vaccine inventory and vaccination demand of different age groups in real time, so that the city vaccine management is more accurate and efficient.

On the service platform, the daily vaccination rate, vaccine stocks, near-term vaccines and other outpatient operations at various vaccination sites in Shenzhen can be displayed in advance, which also provides reliable data support for the decision-making of disease control departments, ensures the balance between vaccine supply and demand, enables resources to be used efficiently and reasonably, and enhances residents’ sense of experience and acquisition.

The Municipal Center for Disease Control and Prevention said that as the most economical and effective means to prevent and control infectious diseases, vaccination is safe, efficient and convenient, which is a livelihood event related to the happiness of ordinary people. In the next step, Shenzhen will continue to push forward the pace of intelligent construction of immunization program, with safer, more efficient and more convenient intelligent vaccination services, so that residents can get a better sense of color, a more sustainable sense of happiness and a more secure sense of security in the field of immunization program.

Stop, call the police, does "Liziqi" still belong to Liziqi?

Text/Meng Qian

On September 23rd, Li Ziqi unexpectedly appeared at the mass gathering of the 2021 China Farmers Harvest Festival (Sichuan) and was hired as the ambassador of Sichuan farming culture. On that day, Li Ziqi wore a black shirt on her upper body and jeans on her lower body, and walked onto the podium with sleeves rolled up. Her face looked a bit serious.

She said at the scene: "In the past, it was more about building our own small homes and small courtyards. In the future, we will focus more on the new countryside of China that is sustainable, sustainable, scalable, replicable and spreadable, and better promote Sichuan’s long-standing farming culture to the world."

In fact, after Li Ziqi updated the video of "Well Salt" on July 14th, his accounts on various platforms fell into a long pause. As the top online celebrity in China, Liziqi has 27.56 million fans in Weibo, 54.94 million fans in Tik Tok, 10.29 million fans in Aauto Quicker and 7.29 million fans in bilibili. Overseas, there are more than 15 million fans in YouTube and more than 100 million fans in the world. After the stop, the business impact was huge. Except for the urging of fans, all kinds of rumors about her never stopped.

What happened to Li Ziqi? From "cheating in the name of Li Ziqi" to "the team was dug up and the trademark was fraudulently used", there are also disputes with the incubator behind it, Hangzhou Weinian. As of press time, Hangzhou Weinian told China Newsweek that there was no formal response to this matter, and Li Ziqi did not make a substantive explanation. Only his assistant revealed on September 13th that Li Ziqi was temporarily sorting out problems between the company and third-party companies.

However, Li Zikai himself deleted "It’s terrible! Capital is really a good means! " Reply, and go to the police to report to the police, has pushed the top stream into the whirlpool of public opinion. A battle between top online celebrity and capital seems to be on.

Li Ziqi’s struggle?

Ziqi is happy, we have been standing behind you to support you and defeat the capital. Even if Laoqi can’t be called Laoqi in the future, we will be there wherever she is. Anyway, we only recognize Laoqi … Laoqi is the nickname of short video blogger Li Ziqi’s fans.

In the past Mid-Autumn Festival, Li Ziqi’s fans were worried about her. The video stopped for two months, and no one knows what happened to the top stream with as many as 100 million fans around the world. When Li Ziqi’s assistant sent photos of her playing in the amusement park, fans sent their blessings and expressed their support for her. In fact, during the period when Li Ziqi stopped working, all parties kept their mouths shut.

Li Zikai herself is regarded as the representative of pastoral IP. Judging from her experience and voice in the media, she has a consistent attitude towards the meticulous creation of her own IP, which is one of the reasons why she can maintain her influence.

Li Ziqi, whose real name is Li Jiajia, divorced her parents when she was a child, and then her father died young and was abused by her stepmother. After returning to her grandparents’ side, she learned a lot about cooking skills with her grandfather who worked as a country cook. When his grandfather died, she read the fifth grade of primary school. After she was 14 years old, she began to go out to work, worked as a waiter and slept in the wind.

After working for several years, she found a master to learn music and went to a bar to play CDs. After her grandmother fell ill in 2012, she went back to her hometown to take care of her grandmother and opened a Taobao shop to sell clothes. At the suggestion of her younger brother, she began to send her videos online. In the past, the accumulation of cooking and farming in her hometown created an idyllic version of Li Ziqi. In 2016, Li Ziqi went to Lanzhou to learn from her teacher for a month, and the short video "Lanzhou Beef Noodles" released was popular, with the total broadcast volume exceeding 50 million. At this time, a Mr. L frequently sent a private letter, saying that he liked her video and could help. The two also reached relevant cooperation. At first, Li Jiajia was responsible for content production and micro-reading provided promotion services.

This mysterious Mr. L has also become Li Ziqi’s Bole. He is Liu Tongming, the founder of online celebrity brokerage agency Micro-reading Technology.

Since then, Li Ziqi has become more and more influential, and dozens of advertisers find her every day. In July 2017, Li Ziqi and Hangzhou Weinian Technology Co., Ltd. jointly established Sichuan Ziqi Culture Communication Co., Ltd.

Li Ziqi’s career is getting more and more prosperous from the outside world. No matter at home or abroad, Li Zikai has gained word of mouth and traffic. With the video content such as national cuisine, she has been labeled as a cultural output, and has been called "mysterious power from the East" by overseas netizens, and has been affirmed and praised by mainstream media.

In August 2018, Liziqi Tmall flagship store was officially opened. According to the report "The Most Growing New Consumer Brand in China in 2021" released by Dolphin Think Tank, Liziqi brand’s sales in 2020 reached 1.6 billion yuan, and the number of fans in Tmall store reached 6.33 million. The explosive products of Liziqi brand were born one after another. In 2020, it sold 500 million plums and snail powder alone.

By 2021, Liziqi has become one of the top streams, and the company behind her, Hangzhou Weinian, has also completed seven rounds of financing, including ByteDance, Huaying Capital and Sina Weibo, with a valuation of 5 billion. At this time, Li Ziqi’s stop and alarm were really surprising. On August 30th, Li Zikai first called it "disgusting, can’t bear it so soon" on the social platform, and then she also called it "reporting a police" and replied to the netizen "It’s terrible! Capital is really a good means! " .

In the second half of the month, rumors about the contradiction between Li Ziqi and the capital came out noisily, and various hot events accompanied with the brand of Li Ziqi also emerged endlessly. For example, a supermarket in Yibin, Sichuan used the logo of "Li Ziqi" for products other than the company without authorization and sold and publicized it at a high price. It was even rumored that a male star dug up all Li Ziqi’s team and began to make pastoral videos. More importantly, Weibo Da V broke the news that "Li Ziqi was caught in an equity dispute with capital, and her current situation was far worse than everyone imagined.

Li Ziqi is related to Weibo. Figure/Weibo screenshot

A senior entertainment observer who did not want to be named said that stopping the video may have become a hint. This hint seems to be a kind of struggle. As the source of Li Ziqi’s IP, video suspension will have a huge impact on Li Ziqi and the team behind him, on the one hand, the loss of business income, on the other hand, the risk of brand and public opinion.

The entanglement between online celebrity and capital is difficult to solve.

In this stop-watch incident, many fans of Li Ziqi pointed their finger at Wei Nian. In all kinds of chat screenshots and media reports, the contradiction between Li Ziqi and Wei Nian was put on the table. In the equity distribution of Sichuan Ziqi Culture Communication Co., Ltd., a joint venture between them, Li Ziqi only holds 49% of the shares, and the other 51% of the shares belong to Hangzhou Wei Nian Company.

Enterprise survey data shows that Li Ziqi himself does not hold shares in Hangzhou Weinian. The largest shareholder of Hangzhou Weinian is Liu Tongming, the founder of Weinian, with a shareholding ratio of about 19.45%. In addition, there are more than 20 shareholders, including Beijing Weimeng Chuangke Venture Capital Management Co., Ltd. (Sina Weibo Fund), Huaying Capital, Chenhai Capital, ByteDance and other investment institutions.

Weibo user "My Shopkeeper" revealed that the number of participants in Sichuan Ziqi Culture Communication Co., Ltd. is 0, and that in Hangzhou Weinian is 504, which means that the company may be a shell company, and the operation and commercialization of Liziqi brand is basically responsible for Weinian, and provided relevant clues to China Newsweek.

Information on the number of participants in enterprises. Figure/enterprise check

The search of intellectual property rights related to Liziqi through enterprise investigation basically confirms the above-mentioned people’s statement. Most of Liziqi trademarks are held by Sichuan Ziqi Culture Communication Co., Ltd., and many trademarks about Liziqi in Hangzhou Micro-read are in the process of registration application. Most of the copyrights held by Hangzhou Weinian are snail powder jointly signed by Li Ziqi and People’s Daily, lotus root powder jointly signed by icehouse in the Forbidden City, and intellectual property rights related to Li Ziqi’s e-commerce products such as Li Ziqi’s beef sauce and Li Ziqi’s sausage packaging.

Li Ziqi trademark and copyright information. Figure/enterprise check

Dai Yueqiang, a lawyer of Beijing Ante Law Firm, said that this means that the core intellectual property related to Liziqi’s e-commerce business belongs to the micro-thinking side, and most of the trademarks of Liziqi brand belong to Sichuan Ziqi Culture Communication Co., Ltd., which has weak control over Liziqi. If the company has relevant articles of association, it should make decisions according to the articles of association; If there is no articles of association, it is the major shareholder who has one-vote veto power to make the final decision, and the decision-making power is likely to belong to micro-thinking. When Li Ziqi replied to a netizen, he revealed that he had asked a lawyer to deposit a certificate. If there was an oral agreement and it was confirmed by a third-party witness, Dai Yueqiang said that this might be able to identify part of Li Ziqi’s rights and interests in the company.

It is worth noting that in 2021, Li Ziqi’s two copyrights involved her two works, Snacks for Spring Festival in 2021 and Life of Radish. According to the investigation, the works created in a similar way of making movies were applied by the copyright owner Li Jiajia, but there was no personal application before. Dai Yueqiang said that this showed that she was concerned about the ownership of intellectual property rights.

Back in August, 2020, Liziqi brand officially announced that it would invest and build a factory in Liuzhou to promote the research and development of snail powder taste, quality traceability and raw material quality control. Enterprise search APP shows that Guangxi Xingliu Food Co., Ltd., which holds 70% of Hangzhou Weinian shares, was established in July last year, Hangzhou Chuangliu Food Co., Ltd. holds 30% of the shares, and Li Zikai is also not among the shareholders. Industrial and commercial registration, the flagship store of Liziqi Tmall, is also a micro-reading in Hangzhou.

Only two companies that Li Ziqi holds shares can be verified, namely Sichuan Ziqi Culture Communication Co., Ltd., which holds 49% of the shares, and Shanghai Chenxiangli Creative Planning Studio, which holds 100% of the shares. The above contents all point to online rumors that "Li Zikai has no substantial control over Li Zikai’s e-commerce brand".

The relationship between Li Ziqi and the company behind him is actually very complicated. In the early stage of Li Ziqi’s development, micro-thinking gave strong support, and both of them also experienced the "honeymoon period". In May 2017, Li Zikai was questioned that there was a team behind her, and the video was untrue. She couldn’t bear the pressure of harassment and public opinion, and then stopped. In this storm, she released a video that lasted for more than half an hour, confessing that the video was basically done by her alone. At the same time, she also went to the usual choice of the red man, and chose to cooperate more deeply with MCN organization Hangzhou Micro-Reading, and jointly established a joint venture company.

From 2017 to now, Li Zikai has become a big hit, and has produced unrepeatable influence at home and abroad. These are naturally inseparable from the power of capital. The above-mentioned observers told China Newsweek that incubating an IP is a long process and requires a professional division of labor. Many people didn’t think it could be done at first, and Li Ziqi may be the same. His popularity overseas is even more subtle.

Due to the growing influence of Li Zikai, Hangzhou Micro-Reading has also completed its transformation in the past few years, with a valuation of 5 billion. According to industry insiders, the investors’ investments are all focused on the value of Li Ziqi’s IP.

The above-mentioned observers told China Newsweek that in the relationship between Redskins and MCN institutions, institutions play a very strong role as incubators, unless Redskins themselves participate in the company’s decision-making management, but non-head Redskins basically do not have this ability. Viya, Li Jiaqi and Luo Yonghao, the top celebrities, basically started their own companies or became company partners to ensure their own rights and interests.

"The Li Zikai incident may depend on the fact that the early agreement between the red man and the organization was not solid at first, and it may not be updated during the operation." The observer added, "The key lies in the difference between Liziqi and other anchors with goods. Liziqi is commercialized after the content is made, while Viya, Li Jiaqi and others form the content IP after the goods are brought. The former is difficult to quantify, while the latter can see the output. Li Zikai’s filming of a video itself has no commercial value. After the micro-reading operation, the commercial value has increased greatly. If the e-commerce brand of Li Zikai is separated from the operation of Li Zikai, Li Zikai himself has no right to speak in actual operation. "

Li Chengdong, the founder of the Dolphin Think Tank, thinks that Micro-thoughts cooperated with Li Ziqi when there were only 10,000 fans in Weibo, and it was in a very early stage. There was also a clear division of labor in the agreement, with Li Ziqi doing content and Micro-thoughts doing commercialization. "The main change in this matter may still be Li Zikai himself, with new demands." Li chengdong said that Li Zikai did not participate in the commercial operation of the brand.

You may have to resort to law in the end.

Since the rise of "online celebrity Economy", MCN institutions have mushroomed. Relevant data show that there are as many as 20,000 MCN institutions in China in 2020, covering about 90% of online celebrity in China. However, the incubation success probability of MCN institutions is very low. Zhang Shule, an industry veteran, said that 90% of MCN institutions are not even qualified to accompany them, so the core IP is more important.

"How many plums can there be?" The above-mentioned observers think that it is a good thing for Li Ziqi to take the initiative to tell this kind of thing. "Not everyone has the opportunity and pattern of Viya or Li Jiaqi. Brand control and revenue sharing are two different things, which involves a matter of accounting. If it is unclear, it may be solved by law. "

Previously, there was a dispute between the red man and MCN organization in online celebrity industry. "Lynne", who shot Wuhan vlog during the epidemic period and became popular, accused his MCN organization of forcing him to send commercial promotion videos during the epidemic period, and used huge compensation as a threat to restrict him from finding another way out. This incident also attracted the attention of people in online celebrity industry. In the end, Lynne also relied on legal means to solve it.

Dai Yueqiang pointed out that in the real business concept, the essence of IP is an intangible asset with its own original content, obvious personal characteristics and commercial value. online celebrity is its main representative and characteristic, and it is a new existence of commercial development. Its originator comes from the concept of Intellectual Property in law, that is, the rights of intellectual creators, which involves civil rights, including trademark rights, patents, copyrights, trade secrets, packaging and decoration of well-known products, etc., and it is mainly up to both parties to agree on relevant terms.

At present, the contradiction of Li Ziqi incident focuses on the ownership of intellectual property rights such as trademarks and copyrights between Li Ziqi and the capital. Dai Yueqiang said, "In the Li Ziqi incident, the ownership of trademark rights is involved. One of the legal functions of trademark rights is identification. Whoever applies for a trademark belongs to it. If Li Ziqi goes to court, the trademark right is close to his personality characteristics, and it is possible to get the right to use it through relevant judgment, but it will also pay a corresponding price. In this respect, we can learn from the previous’ red can dispute’ between Guangyao Wang Laoji and Jiaduobao, and both parties can jointly enjoy the rights and interests of the packaging and decoration of "red can Wang Laoji herbal tea" without harming the legitimate interests of others. "

"As a online celebrity, it is an objective existence of new retail commercialization, an important intangible asset with popularity and goodwill value. At the same time, online celebrity is a sales supported by personal popularity and reputation, and a new commercial expression to identify goodwill." Dai Yueqiang pointed out that the issue of goodwill right was also reflected in the Li Ziqi incident. Generally speaking, it reflected the investment and dedication of relevant operators. The contribution of Li Ziqi and Wei Nian to the brand may need to be judged by law.

The above-mentioned observers affirmed that there is nothing wrong with the operation idea of micro-reading objectively, because when the IP was first hatched, it was difficult for the red man to manage and expand, and the industry was chaotic and disorderly. Because of the management of IP, it may be stronger in terms of terms. "For Li Ziqi himself, it is a little unfair to have no brand control. After all, it is a personal brand. As the source of Liziqi brand, Liziqi can only be controlled by protecting his face and trying. "

With the growing economic development in online celebrity, related disputes and disputes in this industry have attracted more and more attention. The publicity of Li Zikai’s contradiction with the capital side may also sound the alarm for the industry. Dai Yueqiang believes that in relevant agreements and terms, the development of red people should be constrained according to their own characteristics. With the change of development stage, the division of red people and institutions can be adjusted. "In this process, it is also a game. If the performance is improved to the corresponding personnel’s shares, it may be more appropriate. However, some people pay more and get less. At this time, resorting to the court will judge according to the actual situation. The principle of fairness and the system of balancing interests should be the main basis for resolving disputes. "

Reporting/feedback

Putin proposes to sign a peace treaty unconditionally. How does Abe take over?

  CCTV News:On the 13th, Russian President Vladimir Putin reviewed the officers and men and equipment participating in the Oriental 2018 military exercise, and said that the Oriental 2018 exercise showed that the Russian army could resist major military threats. Japanese media said that although the Russian side stated that the exercise was not aimed at a third party, in view of the deteriorating relations between Russia and the United States, the exercise may be aimed at containing the United States and its allies Japan and South Korea.

  Putin: Russian army can resist major military threats.

  On the 13th, Russian President Vladimir Putin arrived at the Chugor training ground in the Outer Baikal Territory by helicopter, and reviewed the officers and men and equipment participating in the Oriental 2018 military exercise. Officers and men of the eastern and central military regions of the Russian armed forces and troops from China and Mongolia participated in the review. The "Oriental -2018" exercise is the largest military exercise in Russia since 1981. The Russian army has more than 300,000 participants, 36,000 participating equipment, more than 1,000 aircraft and nearly 80 ships. Putin said that the "Oriental -2018" exercise shows that the Russian army can resist major military threats.

  Russian President Vladimir Putin: "I want to tell Russian soldiers that our task is to be prepared to defend national sovereignty, national security and national interests, and support our allies if necessary."

  Japanese media: Russian exercises or to contain the United States, Japan and South Korea

  In the eyes of western media, Putin’s remarks are obviously addressed to the United States and its allies.

  Japanese ANN TV host: "The largest military exercise held in Russia after the Cold War was officially launched from Siberia to the Sea of Japan. The Russian Ministry of Defence said that the purpose of this exercise is defense, and no country has been set as an imaginary enemy. However, Russia-US relations are deteriorating, and this exercise may be to contain the United States and its allies Japan and South Korea. "

  In recent days, the Russian "Oriental -2018" military exercise is in full swing on land, sky and sea, and the location of the exercise makes Japan very sensitive. On September 12th, ships of the Pacific Fleet, destroyer Fast and two missile boats launched the "Sandfly" cruise missile. Accurately hit a surface target in the Sea of Okhotsk from a distance of 100 kilometers. On the southeast side of the Sea of Okhotsk is the disputed island between Russia and Japan.

  Abe urges settlement of Japan-Russia territorial dispute "When to do it now?"

  On the 10th, Japanese Prime Minister Shinzo Abe, who visited Vladivostok, made the greatest wish of this trip to resolve the territorial dispute between Russia and Japan. On the 12th, at a meeting of the Eastern Economic Forum, Abe called for the settlement of the territorial dispute between Japan and Russia, and turned the four islands into a "symbol of Japan-Russia cooperation".

  Japanese Prime Minister Shinzo AbePresident Putin, witnessed by a large audience, let us reconfirm each other’s will to achieve our goals, and let us move forward with this issue in mind. If we don’t do it now, when will we do it? Who will do it if we don’t do it? "

  Putin, on the other hand, threw an idea that shocked the audience.

  Russian President Vladimir PutinAn idea suddenly occurred to me, let’s conclude a peace agreement, maybe not now but before the end of this year, without preconditions.

  Russian media: Putin’s proposal surprised the Japanese side

  Abe aside, in the thunderous applause at the scene, did not speak. Russian media reported that Putin’s proposal surprised the Japanese side, which can be seen from the reaction of Japanese journalists in the news center. They first asked the translator to repeat Putin’s words, and then began to call the editorial department.

  Japanese TBS TV reporter: "I have been typing on the computer to record what the leader said. When I heard Putin’s proposal, I was completely stunned. I went back to watch the TV screen and couldn’t move. I was very excited. We immediately called and asked to translate this sentence again. We thought for a long time whether to broadcast it on the live broadcast. "

  Russian media: Putin has not received Abe’s reply.

  According to Russian news agency Tass on the 12th, Kremlin spokesman peskov revealed that Putin has not received Abe’s reply.

  Japan: the position of resolving territorial disputes before talking about peace treaties remains unchanged.

  On the same day, Suga Yoshihide, Chief Cabinet Secretary of Japan, stressed in Tokyo that "the policy of the Japanese government will not change", that is, the territorial dispute will be settled first, and then the peace treaty will be discussed.

  Japanese media: Putin’s speech "may shake Japan"

  Japan’s Common Network reported that officials at the Japanese Prime Minister’s residence believed that Putin’s speech "may shake Japan". The Japanese government will first analyze the true intention of Putin’s speech. However, Russian satellite network quoted experts as saying that Putin’s proposal was a political gesture made in good faith. But for the Japanese, this is a matter of principle and national pride. If Japan abandons its claim to the disputed islands, it will be tantamount to political suicide for the Japanese government and will only cause anger to burst in Japan.

  During Abe’s visit to Russia, the heads of the two countries held their 22nd meeting. Putin also invited Abe to watch the final of the international judo competition in Vladivostok. The media photographed them talking and laughing in the stands, and the atmosphere was harmonious. According to Kyodo News, the two sides reached an agreement on developing common economic activities in the disputed territory, such as seafood farming, greenhouse vegetable cultivation, wind power generation and waste reduction, but the issue of island ownership has not progressed. Public opinion believes that the warming of economic cooperation between the two countries has not contributed to the settlement of territorial issues as expected by Japan. The crux lies in the fact that Japan has stood on the side of the United States on security issues in the context of increasingly tense US-Russian relations.

More than a thousand toll stations are closed, traffic control is prohibited, and stations are prohibited! Many places are affected by snowfall.

  Yesterday, the large-scale rain and snow process in the central and eastern regions kicked off. The monitoring showed that from 8: 00 yesterday to 6: 00 today, there were snowfall (rain) or sleet in western Xinjiang, eastern and southern Qinghai, eastern Gansu, southern Ningxia, north-central Shaanxi, south-central Shanxi, north-central Henan, south-central Shandong and northern Jiangsu and Anhui. The snow in central and northern Henan, central and southern Shandong and northern Jiangsu is 2 ~ 9.7 cm; Moderate to heavy rain occurred in eastern Hubei, central and southern Jiangsu, northern Zhejiang, Shanghai and other places, and local heavy rain occurred in Jiangsu.

  This large-scale freezing rain and snow weather process has the characteristics of wide influence range, large accumulated rain and snow, long duration and large freezing rain area, and will be the strongest in winter since 2009.

  More than a thousand toll stations across the country are closed.

  The reporter learned from the Road Network Center of the Ministry of Transport that as of 8: 00 today, affected by snowfall and road icing, Hebei, Shanxi, Inner Mongolia, Liaoning, Heilongjiang, Anhui, Shandong, Henan, Hubei, Shaanxi, Gansu and Ningxia have closed 80 road sections and closed 1,133 toll stations, and the resumption time is yet to be determined. The details are as follows:

  Hebei (38 toll stations closed, 2 sections): Handan section of G22 Qinglan Expressway, Qingjiagou section of G2516 Donglu Expressway;

  Shanxi (238 toll stations are closed, 37 sections are closed): G5 Jingkun Expressway from Hongtong to Beichai, Qixian to Mingjiang, Houma to Hejin, Luocheng to Qingxu South, G20 Qingyin Expressway from Jiaocheng to Liulin West, G2003 Taiyuan Ring Expressway, G22 Qinglan Expressway, G2211 Changyan Expressway, G2516 Donglu Expressway, G. G55 Erguang Expressway from Taiyuan to Jincheng, Yuanping to Gaopu, G5512 Jinxin Expressway, G59 Hubei Expressway from Xiangning to Hejin, Ruicheng to Shengtian Lake, Lishi to Xixian, Linxian to Lishi, Donghuangshui to Chakou, S45 Tianli Expressway from Zuo Quan East Station to Xijing, Zhangzhuang to Zuo Quan, Yinying to Pingding North, and S46 Jingxing Expressway from Caijiaya. S75 Houping Expressway, S76 Pingchang Expressway, S80 Linghou Expressway, S86 Jinyun Expressway Runcheng North to Yangcheng North, S8611 Runyang Expressway, S87 Yunfeng Expressway, S2201 Changzhi Ring Expressway, S2002 Linfen Ring Expressway, S2211 Mingqu Expressway, S5503 Jincheng Ring Expressway and S5902 Yuncheng Ring Expressway.

  Liaoning (61 toll stations closed and 3 sections closed): G1501 Shenyang Ring Expressway, S2 Shenkang Expressway and S3 Shentao Expressway;

  Henan (420 toll stations closed and 31 sections closed): G0321 Deshang Expressway, G1511 Rilan Expressway, G1516 Yanluo Expressway, G3001 Zhengzhou Ring Expressway, G3031 Shanggu Expressway, G35 Jiguang Expressway, G3511 Hebao Expressway, G36 Ningluo Expressway and G5512 Jinxin Expressway. S29 Xuxin Expressway, S33 along Taihang Expressway, S38 Xinyang Expressway, S49 Jiaotang Expressway, S60 Shangdeng Expressway, S71 Anyang Northwest Ring Road, S74 Huohubei Link Line, S76 Luanlu Expressway, S82 Min Zheng Expressway, S84 Xinjin Expressway, S85 Zhengshao Expressway, S87 Zheng Yun Expressway, S88 Zhengluan Expressway and S92 Luolu Expressway. S95 Jiluo Expressway, S96 Luoluan Expressway, S97 Xinyi Expressway, G234 Songzhuang Village in Gaozhuang Township to Baitugang Village in Xipingluo Township, G342 Daquandi Village in Nanzhai Town to the boundary of Shanxi Province (bordering with Shanxi Province), and S229 Nanzhai Village in Nanzhai Town to Nancun Village in Nancun Town;

  Shaanxi (125 toll stations closed, 2 sections closed): Huajin intersection section of Huayin section of G242, Jinzhulin-Baicaoliang section of Ba ‘anyu Road in S211 town;

  Ningxia (18 toll stations closed, 4 sections closed): G22 Qinglan Expressway Longde to Maojiagou Section, G70 Fuyin Expressway Taoshan to Liupanshan Section, S25 Jinghua Expressway Jingheyuan to Jinghua Section and Fuyin Interchange Section;

  Hubei (1 section closed): Shiyan section of S282;

  Three toll stations in Inner Mongolia were closed; Eight toll stations in Heilongjiang are closed; A toll station in Anhui was closed; 195 toll stations in Shandong were closed; 26 toll stations in Gansu closed.

  In addition, affected by heavy fog, Jilin, Zhejiang, Jiangxi, Henan, Sichuan and Guizhou have closed two road sections and closed 161 toll stations. It is expected to resume traffic at noon today. The details are as follows:

  Henan (two sections are closed): the G310 Mianchi Interchange to Dongliang Section and Mianchi Interchange to Lingbao West Section;

  Two toll stations in Jilin are closed; 80 toll stations in Zhejiang are closed; 57 toll stations in Jiangxi were closed; 16 toll stations in Sichuan are closed; Six toll stations in Guizhou are closed.

  Many expressways in Henan are prohibited from getting on the station.

  Affected by snowfall, many highways in Henan are prohibited from getting on the station, and dangerous goods transport vehicles in the province are prohibited from getting on the station. As of 8: 10 on February 1, the highways affected by snowfall in Henan Province are as follows:

  Due to snowfall, the sections where all vehicles are prohibited from getting on the station are:

  Ningluo Expressway: Luoyang Jianxi Station-Yexian North Station;

  Xu-Guang Expressway: Xiangcheng Station-Wugang South Station;

  Anluo Expressway: Guandu Station-Yanling Pengdian Station;

  Lannan Expressway: Erlangmiao Station-Jiuxian Station;

  Hubei Expressway: Lingbao East Station-Zhuyangguan Station;

  Airport Expressway: south exit of airport station;

  Pushang Expressway: Puyang East Station-Ningling North Station;

  Lanyuan Expressway: Yuanyang East Station-Yuanyang South Station;

  Luxi Expressway: Xianmenshan Station-Xixia North Station;

  Puwei Expressway: Wenliu Station-Huaxian South Station;

  Shangnan Expressway: Shangqiu Liangyuan Station-zhecheng county West Station, Yinji Station-Yangzhuang Station;

  Sanmenxia Yellow River Railway Bridge: Sanmenxia Station goes out of the province;

  Jinxin Expressway: the whole line;

  Deshang Expressway: the whole line;

  Jiaotang Expressway: the whole line;

  Hebao Expressway: Changyuan North Station-Xinxiang Economic Development Zone Station, Xiuwu East Station-Shaoyuan Station.

  Shangdeng Expressway: the whole line;

  Ningluo Expressway: Luohe West Station-Luoyang Jian West Station.

  Xinjin Expressway: the whole line;

  Jiluo Expressway: the whole line;

  Shanggu Expressway: Suidong New District Station-zhecheng county South Railway Station;

  Jiguang Expressway: the whole line;

  Yanluo Expressway: the whole line;

  Zheng Yun Expressway: the whole line;

  Rilan Expressway: the whole line;

  Luan-Lu Expressway: the whole line;

  Luoluan Expressway: the whole line;

  Xinyi Expressway: the whole line;

  Zheng Shao Expressway: the whole line;

  Nanlin Expressway: the whole line;

  Taihui Expressway: the whole line;

  Xuxin Expressway: Fancheng Station-Wenshi Station;

  Luolu Expressway: the whole line;

  Zhengzhou-Luan Expressway: the whole line;

  Around the northwest of Anyang: the whole line.

  Along Taihang Expressway: the whole line

  Min Zheng Expressway: the whole line;

  Lianhuohubei tie line: the whole line

  Due to snowfall, it is forbidden for more than seven passenger cars (including seven) and dangerous goods transport vehicles to get on the road:

  Hebao Expressway: Xinxiang East Station-Huojia Station;

  Xuxin Expressway: Xiping West Station-Boshan Lake Station;

  Huainei Expressway: Zhengyang South Station-Shuanghe Station;

  Xuguang Expressway: Chunshui Station-Biyang East Station;

  Shanggu Expressway: Test Station-Steel Xincheng Station;

  Ningluo Expressway: Shenqiu Zhidian Station-Tanzhuang Station;

  Anluo Expressway: Fugou West Station-Tongzhong Station;

  Shangnan Expressway: Sitong Station-chaya mountain Station;

  Zhengzhou Ring Expressway: the whole line;

  Xinyang Expressway: the whole line;

  Lianhuo Expressway: the whole line;

  Daguang Expressway: the whole line;

  Shanghai-Shaanxi Expressway: Biyang;

  Erguang Expressway: the whole line;

  Beijing-Hong Kong-Macao Expressway: the whole line.

  Shaanxi Yan ‘an Expressway implements traffic control.

  On February 1st, heavy snow fell in Yan ‘an, Shaanxi Province. In order to ensure the safety of travel, all toll stations of Baomao Expressway, Yanxi Expressway, Yulan Expressway, Qinglan Expressway, Changyan Expressway, Ziyao Expressway and Yanzhiwu Expressway are temporarily controlled, and all vehicles are prohibited from passing. The release time is to be determined.

More than a thousand toll stations are closed, traffic control is prohibited, and stations are prohibited! Many places are affected by snowfall.

  Temporary control of several expressways in Gansu due to snowfall

  The reporter learned from the expressway management department of Gansu Province that as of 9: 00 am on February 1, affected by the previous snowfall, according to the traffic conditions, the traffic police in the jurisdiction temporarily implemented temporary traffic control at the entrance of the toll station on the following sections:

More than a thousand toll stations are closed, traffic control is prohibited, and stations are prohibited! Many places are affected by snowfall.

  G6 Liuzhaike and Wangjiashan toll stations have two-way entrances; Vehicles heading for Ningxia at the entrance of Xindun and Pingchuan toll stations;

  G22 West Gongyi, Jingning Toll Station and toll stations along Pingliang West to Taibai;

  G69 sweet water fort to toll stations along the ancient city of Luo Chuan;

  G70 Fengkou Toll Station;

  G85 Shilipu to Huating South toll stations;

  G8513 toll stations along Huating West to Tianshui land port;

  S28 toll stations along Huating East to Lingtai West;

  S11 Huating North Toll Station;

  S26 Zhengning connecting line connects Yulin Zi and Zhengning South toll station entrance;

  S15 toll stations along Huachi North to Qingcheng East;

  S25 toll stations along Jingning South to Shetang;

  G341 Toll Station of Huanxian County and Lujiawan, the first-class road of Erche.

More than a thousand toll stations are closed, traffic control is prohibited, and stations are prohibited! Many places are affected by snowfall.

  At present, the local highway department has started the emergency plan, and dispatched personnel and vehicles to clear the snow on the road to ensure the safety of Spring Festival travel rush.

[Editor in charge:

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