月度归档： 2024 年 7 月

The project has bounced 3 times in 8 years, and it will be sold for 1 day! Why does the ＂cyberpunk＂ that swipes the screen make players love and hate it？

　　Have you been screened by "cyberpunk" in the past two days?

　　On December 10, after many bounces, the Polish company CD Projekt Red (CDPR) produced "Cyberpunk 2077" (Cyberpunk 2077) was finally officially released. This sci-fi open-world RPG developed by the developers of the "Witcher" series quickly caused a phenomenon in the gaming industry and beyond.

　　In less than 3 hours on Steam, it surpassed games such as "Among Us", "Dota 2" and "Counter-Strike: Global Offensive" to achieve 1 million players online at the same time.

　　Since the release of the first trailer in 2012, news of Cyberpunk 2077 has been stirring the hearts of gamers. During this period, CDPR was crowned "like the next blizzard" with "The Witcher 3"; game consoles such as PS4 and Xbox One have come and gone, and now the era of PS5 has just arrived.

　　Even the official stepped down in person, and the Weibo "Polish Embassy Cultural Office" game representing the Polish Embassy released a meme on the day of release, ridiculing the developer’s eight-year history of repeatedly "bouncing" to delay the listing date.

　　It is worth noting that less than a day after the official launch, the huge sales and pre-orders have made the game manufacturer’s previous investment fully paid off, but CDPR’s share price is still falling. Some people argue that part of the reason is that players complain about "Cyberpunk 2077" bugs and various minor issues, which have been widely spread on social media abroad.

　　Return the money in just one day!

　　"Cyberpunk 2077" debuts hot

　　The story of "Cyberpunk 2077" takes place in the 2077 California "cyberpunk" style dystopian city "Night City", and players take on the role of "V" in the open world.

　　The Night City in the game has six "administrative districts", which correspond to rich areas, poor areas, immigrant areas, industrial areas, and business areas. Each district presents different scenery characteristics and cultural atmospheres. Every vehicle, character, company, and even props in the game have detailed settings such as history and events.

　　The game also does a good job of presenting those amazing subtleties. There are about a thousand little secrets in the game that have nothing to do with the main mission. Of course, the futuristic cyberpunk elements of the worldview are everywhere: computer networks, replaceable prosthetics, large corporations, and dazzling giant displays and neon signs that symbolize "high tech, low life". A row of high-rise buildings, and neon tubes illuminate small, cramped, dirty units.

　　In a brief note to investors on Friday, the management board of game developer CD Projekt (CDPR) said that according to the company’s estimate, the current receivables related to pre-orders for Cyberpunk 2077 in all digital releases have exceeded the sum of the game’s development expenses, as well as marketing and promotional expenses.

　　This means that…Thanks to pre-orders on PS4, PS5, Xbox One/S/X, Xbox Series X/S, Stadia, and PC, Cyberpunk 2077 has been profitable since its release.

　　On the day it launched on December 10, the number of people online while playing the game on the Steam platform reached 1 million – excluding players on other gaming platforms and those who have not yet opened the game to start playing. Subsequently, the data shows that it has sold 8 million copies.

　　On Thursday, CDPR tweeted that Cyberpunk 2077 has earned more than $50 million on Steam in the past two weeks.

　　Previously, the Chinese intelligence station of "Cyberpunk 2077" was launched on Bilibili (Bilibili) and opened an appointment. The market speculated that Bilibili might become the Chinese agent of "Cyberpunk 2077".

　　However, some observers believe that even if "Cyberpunk 2077" hits the top,The price threshold of about 300 yuan and the PC configuration starting at about 5,000 yuan will discourage many domestic playersMore and more players are only in "cloud" games, and their spending power will not directly affect the game, but will be transferred to the craze of live broadcast, video and other fields. Liking to watch and playing are two different things.

　　On the other hand, the popularity of "Cyberpunk 2077" on the live stream cannot last long. On the one hand, with the cutscenes of the plot and the repetition of the game content, the enthusiasm of the viewers will gradually fade.On the other hand, the game content may not be suitable for players of all ages.

　　The ESRB (Entertainment Software Rating Board) previously gave Cyberpunk 2077 a rating of M, meaning that this category may contain strong violence, gore and blood spatter, sexual themes or foul language, and in many countries and regions it is directly classified as the highest "18 banned".

　　Although our country has launched a unified logo of "game age-appropriate prompt" since 2019, it is a big step forward in game grading, but compared with foreign game grading systems, it is not perfect. Judging from the current broadcast situation of mainstream live broadcast platforms, although there is a more euphemistic "live broadcast mode", many content still has the risk of being banned.

　　The bumpy "history of bouncing tickets"

　　Why does this game make players around the world "love and hate"? One point that cannot be avoided is its bumpy road to launch.

From Sina Weibo @CDPROJEKTRED

　　According to the online public information:

　　In 2012, CDPR released the first preview of Cyberpunk 2077, confirming the approval of the project.

　　Around June 2016, after the completion of "The Witcher 3: Wild Hunt Blood and Wine", we began to fully develop Cyberpunk 2077.

　　In June 2019, the "Cyberpunk 2077" project was exhibited at the E3 Consumer Electronics Show, and the game was open for pre-sale at the same time, indicating that it was officially released on April 16, 2020. CDPR also implored players to buy it on the GOG platform, because GOG is their own platform, and they can have full income.

　　On January 17, 2020, CDPR announced that the game is currently playable, but it needs to be cleaned up and polished, pushing the release date to September 17.

　　On June 19, 2020, CDPR announced that the game was playable, but we needed to fix bugs, so the release date was postponed to November 19.

　　On October 5, 2020, CDPR said that it will start to enter the factory pressure plate, see you soon!

　　On October 7, 2020, CDPR made it clear that there would be no further bounces.

　　However, on October 28, 2020, CDPR announced that the game needed to be polished to accommodate various versions, and the release date was postponed to December 10.

　　After the sale, the stock price is still falling

　　Every time I noticed that although it has been officially sold, the share price of CDPR has not stopped falling. Since December 4th, the share price of CDPR has fallen from 443 PLN (Polish zloty) per share to 320.45 PLN, with a total market value of 30.8 billion PLN, equivalent to 6.93 billion euros.

　　In May this year, CDPR’s market value once surpassed the French manufacturer Ubisoft to become the most valuable game company in Europe. However, a day later, Ubisoft’s market value surpassed it again.

　　Foreign media speculate that it may be due to the previous delay of "Cyberpunk 2077" and the poor performance of bugs and stability after its release.

　　Previously, under the relevant page of the game evaluation website Metacritic, 14 of the 44 professional media rated the game with a perfect score of 100, and only 2 media gave a score below 80. The average score of the game was 91, which was in line with most people’s normal expectations for the game.

　　However, what was surprising was that, unlike all the positive reviews from the media, after Steam launched on December 11, the positive rating of this game was only 72%. From "special praise" to "most praise", the positive rating fell all the way below 80%.

　　From the feedback in the Steam comment area, most players are generally complaining that the game requires high graphics card requirements, low frame rate, and card quality.

　　What exactly is "cyberpunk"?

　　In the field of sci-fi culture, the concept of cyberpunk is derived from the visual science fiction movies. According to the Global Times, it can even be said that it is the classic sci-fi film "Blade Runner" in 1982 that created this high-tech background and low cost of living. The aesthetic style is cold and depressing, and then influenced many works of later generations.

　　Cyberpunk is a combination of words (Cyber + Punk), according to research from William Gibson’s Cyberspace (Cyberspace), whose book "Neurowanderer", which predicted that multinational corporations would control the world through computer networks, was born at the same time as "Blade Runner".

　　Cyberpunk 2077 Release Trailer

　　Not aspiring to the universe, nor obsessed with extraterrestrial life, cyberpunk creators usually focus on human destiny and social system, and how to resist under the "domination" of future technology. In the original science fiction novel "Blade Runner", "Do Bionic People Dream of Electric Sheep?", the company that makes replicants has an all-pervasive computer network, which can be seen as the prototype of the "Matrix" series more than a decade later. By 2017, in the cyberpunk era depicted in "Blade Runner 2049", Wallace’s company has the ability to directly locate replicants, track AI, and instantly attack and capture, which is very close to the definition of cyberspace.

　　For a general audience,Even if you don’t understand the sci-fi definition behind cyberpunk, the visual style of the dark, gorgeous and cold on the screen is also very recognizableIn cyberpunk films, highly ordered rebel individuals often wander in the icy night rain and neon, as depicted in films such as Total Recall, Ghost in the Shell, The Matrix, and Alita: Battle Angel.

　　The only thing that can be compared to cyberpunk is "Steampunk", which draws on the spirit of the Industrial Revolution. Although steampunk was also born in the 1980s, its aesthetic foundation is derived from the Victorian era more than 100 years ago. It has a more retro "cannon ship" cult, including steam power, pure mechanical transmission mainly based on gears, gentleman scientist and other elements. Steampunk-based games and TV series include "Final Fantasy" series and "Hal’s Moving Castle", "Skyfall" and "Time Machine".

　　In addition, in recent years, Liu Yukun, a famous Chinese science fiction writer, developed an Eastern-style "silk punk" based on the Western perspective of steampunk, grafting ancient Chinese scientific and technological inventions and legends into the history of Chu and Han’s struggle for hegemony, and appearing magnificent and heroic in his work "Dandelion Dynasty". The short film "Good Harvest" in the high-score animation "Love, Death and Robots", which is called the sci-fi version of "Fox Fairy Legend", belongs to "silk punk".

　　(Daily economic news comprehensive Wall Street news, Sina Weibo, interface, Global Times, public information, etc.)

MIIT press conference (excerpt)： writing a new chapter in the development of the deep integration of industrialization and industrialization

On November 30, the Ministry of Industry and Information Technology held a press conference on the "14th Five-Year Plan" for the Deep Integration of Informatization and Industrialization Development Plan to introduce the relevant situation of the "14th Five-Year Plan" for the Deep Integration of Informatization and Industrialization. Xie Shaofeng, Director of the Information Technology Development Department of the Ministry of Industry and Information Technology, Jiang Mingtao, Deputy Director of the Information Technology Development Department, and Feng Wei, Director of the Comprehensive Department of the Information Technology Development Department, attended the press conference and answered questions from reporters. The press conference was presided over by Wang Baoping, Editor-in-Chief of the MIIT News and Propaganda Center. The transcript of

The new industrialization path with Chinese characteristics is broader, the pace is firmer, and the results are more significant

Xie Shaofeng: In order to thoroughly implement the general requirements of the 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals for 2035, and fully implement the decision-making and deployment of the CPC Central Committee and the State Council on deepening the integrated development of the new generation of information technology and manufacturing industry, we have compiled and formed the "Plan" after a lot of work such as basic research, empirical investigation, solicitation of opinions, and expert demonstration. The "Plan" issued this time is the second five-year plan in the field of integrated development in our country. It is an extension and innovation on the basis of fully completing the goals and tasks of the "13th Five-Year Plan". It is an action guide to guide the in-depth integrated development of the two in the next five

During the "13th Five-Year Plan" period, our country’s integrated development policy system has been continuously improved, and the promotion mechanism has been increasingly improved. The new industrialization path with Chinese characteristics, which is characterized by the deep integration of the two, has been broader, the pace has been firmer, and the results have been more remarkable. The digital transformation of the manufacturing industry has been accelerating. As of the end of October this year, the numerical control rate of key processes, the digital penetration rate of operation and management, and the penetration rate of digital R & D and design tools in industrial enterprises across the country reached 54.6%, 69.8%, and 74.2% respectively. Since the "13th Five-Year Plan", they have increased by 9.2, 14.9, and 12.2 percentage points respectively. It can be said that the results are very significant The integrated development ecosystem based on the Industrial Internet has accelerated the construction, with more than 100 influential platforms, more than 76 million equipment connections, and new models of integrated development such as digital management, platform design, personalized customization, network collaboration, and service extension.

The deep integration of industrialization and industrialization is the key to building a manufacturing power and a network power

China Central Radio and Television Financial Channel: What are the remarkable results that MIIT has achieved in promoting the integration of industrialization and industrialization? In the new stage of development, what is the significance of continuing to promote the deep integration of industrialization and industrialization?

Xie Shaofeng: During the 13th Five-Year Plan period, with the joint efforts of all sectors of society, the integration of industrialization and industrialization has made positive progress. As the lead department, MIIT has accelerated the integration of industrialization and industrialization and the digital transformation of the manufacturing industry through a series of measures such as policy formulation, standard promotion, project implementation, and pilot demonstrations. Specifically, there are four aspects.

The first is the continuous improvement of the policy system for integrated development. We have successively promoted the issuance of documents such as the "Guiding Opinions on Deepening the Development of the Industrial Internet" and "Guiding Opinions on Deepening the Integrated Development of the New Generation of Information Technology and Manufacturing", and implemented supporting policies around the integration of industrialization and industrialization management system and the development of the Industrial Internet, and continued to strengthen the top-level design of integrated development.

Second, it has a significant impact on the upgrading of traditional industries. The standardization work of the integration of industrialization and industrialization has continued to achieve breakthroughs. A total of 7 national standards have been released and implemented, and 2 international standards have been officially released and implemented in the International Telecommunication Union (ITU). The "China Plan" of the integration of industrialization and industrialization has been promoted to the world. Continue to promote the implementation of the integration of industrialization and industrialization management system, and promote the wide application of information technology in key business links such as manufacturing R & D and design, production and manufacturing, operation and management, and operation and maintenance services.

The third is to accelerate the construction of an integrated development ecosystem based on the Industrial Internet. Deeply implement the innovative development strategy of the Industrial Internet, continue to upgrade the network infrastructure, basically build a logo analysis system, the platform empowers the continuous enhancement, the resource allocation ability is significantly improved, and new models and new business models such as digital management and platform design are booming.

Fourth, the infrastructure for integrated development has been continuously consolidated. We have built the world’s largest information and communication network, and new progress has been made in core technologies, high-end equipment and major shortcomings in key areas.

At the same time, socialism with Chinese characteristics has entered a new era, and the Party Central Committee with top leaders as the core has made a major strategic decision to unswervingly build a manufacturing power and a network power in accordance with the development situation of science and technology and industry at home and abroad. It is very necessary to fully understand the significance of the deep integration of the two in the new stage.

First, in terms of strategic decision-making, the integration of the two modernizations is a major strategic decision-making arrangement that the Party Central Committee and the State Council have adhered to for a long time. The General Secretary of the Supreme Leader has repeatedly emphasized that it is necessary to continue to do a good job in the deep integration of the two modernizations. Looking back at the 16th National Congress of the Communist Party of China, the 17th National Congress of the Communist Party of China, and the 18th National Congress of the Communist Party of China, they all made arrangements for the integration of the two modernizations. The 19th National Congress of the Communist Party of China further explicitly proposed "promoting the deep integration of the Internet, big data, artificial intelligence and the real economy." Last year, the General Secretary of the Supreme Leader presided over the 14th meeting of the Central Deep Reform Commission, which reviewed and approved the "Guiding Opinions on Deepening the Integrated Development of the New Generation of Information Technology and Manufacturing", which put forward new requirements for the integrated development work in the new era. It can be said that the national strategy of promoting the deep integration of the two modernizations and development keeps pace with the times and continues to innovate, which fully reflects the great importance attached by the Party Central Committee to this work.

Second, from practical experience, over the past 40 years of reform and opening up, our country has achieved a series of brilliant achievements that have attracted worldwide attention. The reason is that we have keenly seized the development opportunity, grasped the development wave of the third industrial revolution, and explored and long-term adhered to a new road of industrialization with Chinese characteristics characterized by the deep integration of the two. Different from the development path of industrialization first and then informatization in Western developed countries, our country has ushered in a wave of informatization development before completing industrialization, so we must take a road of simultaneous development and complementary integration of informatization and industrialization. On the one hand, the deep integration of the two has promoted the wide application of information technology in the manufacturing industry, promoted the transformation and upgrading of traditional industries, and injected a steady stream of impetus into the construction of a manufacturing power; on the other hand, our country has the most complete industrial system in the world, providing the richest application scenarios and the broadest "testing ground" for information technology, expanding the new space for the development of the information industry, and driving the continuous advancement of the construction of a network power in our country. It can be said that the deep integration of the two is the connection point between the construction of a manufacturing power and a network power. It is an inevitable choice in line with our country’s national conditions, and an effective path to conform to the laws of the times.

Third, from the perspective of global layout, integrated development has become the common choice of major countries in the world. Developed countries have taken integrated development as an important breakthrough point, given full play to the advantages of information technology and information resources, and continuously enhanced their control over global industrial development and economic order. For our country, the deep integration of industrialization and industrialization has become the "China plan" of the international benchmark, which is on the same starting line as developed countries. It can be said that opportunities and challenges coexist.

Promote the integrated development of key industries such as raw materials, equipment manufacturing, consumer goods, and electronic information

■ Cover News: The General Secretary of the Supreme Leader has repeatedly emphasized that "manufacturing is the lifeblood of the national economy", and the current new generation of information technology is accelerating the penetration and integration of manufacturing. In this context, what are the considerations of MIIT in promoting the deep integration of the two key industries in our country’s manufacturing industry?

Jiang Mingtao: At present, the deep integration of the new generation of information technology and manufacturing represented by the Internet, big data and artificial intelligence is accelerating the fundamental transformation of the manufacturing industry model and enterprise form. Focusing on the new development situation, combined with the differences in the integrated development of different industries in our country in the new era, in order to further accelerate the overall digital transformation process of the manufacturing industry, we have systematically considered the integration development priorities of four key industries in the "Planning".

The first is the raw material industry. Raw materials are the cornerstone of the industrial economy. To promote the deep integration of the raw material industry, the focus is on building and promoting the industrial Internet platform of the industry, promoting the digital monitoring and management of the production process, accelerating the interconnection of business systems and the sharing of industrial Data Transmission Services, realizing the integration of production management and control, and improving total factor productivity.

The second is the equipment manufacturing industry. Equipment manufacturing is the heart of industry and the life infra of the national economy. It promotes the deep integration of the two industries in the equipment manufacturing industry, focusing on improving the supply support capacity of intelligent manufacturing and accelerating the software of industrial technology. Build digital workshops and smart factories around key equipment fields such as machinery, automobiles, aviation, and aerospace, and rely on the industrial Internet platform to achieve predictive maintenance and health management of equipment.

The third is the consumer goods industry. Consumer goods are an important livelihood industry and traditional advantageous industries in our country, and promote the deep integration of the two consumer goods industries. Focus on realizing flexible production and production and demand docking in the consumer goods industry based on the industrial Internet platform, carry out user request mining based on consumption data, Product Research & Development, intelligent production and data value-added service innovation, promote large-scale personalized customization, shared manufacturing and other new models and new business models to meet the needs of diversification and personalized consumption upgrading.

The fourth is the electronic information industry. Electronic information has the innate genes of digitalization, promoting the deep integration of the two in the electronic information industry. The focus is to guide enterprises to deepen the innovative application of 5G, big data, artificial intelligence and other technologies, improve the level of software and hardware collaboration, strengthen the supply chain collaborative management based on the industrial Internet platform, and realize dynamic and accurate coordination of electronic component procurement, production, inventory and other links to optimize the allocation of resources in the whole supply chain.

Clear new goals: by 2025, the national integration development index of industrialization and industrialization will be increased to 105, and the digital penetration rate of enterprise management will reach 80%.

■ China Central Radio and Television International Channel: In the face of the new development situation, what development goals have been set and what key tasks have been deployed in the "14th Five-Year" deep integration plan?

Jiang Mingtao: The "Planning" is based on the overall situation of building a socialist modern country in an all-round way, combined with the environmental factors of the world’s unparalleled changes in a century, conforms to the trend of the times of the new generation of information technology innovation, and closely follows the realistic needs of digital transformation and high-quality development in the manufacturing industry. On the basis of the "13th Five-Year" integrated development plan, it puts forward the integrated development goals for the next five years, and clarifies relevant quantitative indicators to help us fully grasp the development initiative.

In terms of overall goals, we propose that by 2025, informatization and industrialization will achieve integrated development in a wider range, deeper and higher level, the new generation of information technology will accelerate its penetration into all fields of manufacturing, the pace of digital transformation in manufacturing will be significantly accelerated, and the national integration development index of industrialization and industrialization will increase to 105. In terms of specific indicators, the digital penetration rate of enterprise management will reach 80%, the penetration rate of digital R & D and design tools will reach 85%, the numerical control rate of key processes will reach 68%, and the penetration rate of industrial Internet platforms will reach 45%.

To achieve these development goals, the "Plan" proposes "three five" key tasks.

The first "five" is to systematically plan five main tasks. Specifically, the first is to cultivate the "seven models" of integrated development, that is, to develop new products, new models and new formats such as new intelligent products, digital management, platform design, intelligent manufacturing, network collaboration, personalized customization, and service extension; the second is to explore the integration path of "six major industries", that is, to accelerate the digital transformation and upgrading of raw materials, equipment manufacturing, consumer goods, electronic information, green manufacturing, safety production and other industries and fields; the third is to consolidate the "four major foundations", that is, to build new information infrastructure, enhance key core technology support capabilities, promote the innovation and development of industrial big data, and improve the deep integration of the two standards system; the fourth is to stimulate the vitality of "four types of enterprises", that is, to cultivate ecological aggregation platform enterprises To build model-leading backbone enterprises, strengthen "specialized and innovative" small and medium-sized enterprises, and develop specialized system solution providers; the fifth is to cultivate "a cross-border integration ecology", that is, to promote the upgrading of the supply chain and the digital transformation of the industrial cluster, deepen the cooperation between industry, university and research, and improve the level of "double innovation" in the manufacturing industry.

The second "five" is to take into account the implementation of five key projects, specifically, one is the manufacturing industry digital transformation action, including the development of manufacturing industry digital transformation action plan, the development of key industry areas of digital transformation roadmap, the construction of manufacturing enterprises digital transformation capability system, etc. The second is the integration of two standards leading action, including the development of two integration standards and evaluation and promotion, to create a two integration management system standard upgrade version, improve the standard application promotion of market service system, etc.; the third is the industrial Internet platform promotion project, including improving the industrial Internet platform system, accelerating the integration of industrial Internet platform application, organizing platform monitoring and analysis, etc.; the fourth is the system solution capacity enhancement action, including building a system solution resource pool, Foster and promote cloud solutions for industrial equipment, improve the application and promotion ecology of solutions, etc. Fifth, the digital upgrading of the supply chain, including the formulation and promotion of supply chain digital management standards, the improvement of the digital level of the supply chain in key areas, and the acceleration of the development of industrial e-commerce.

The third "five" is to put forward five guarantees, that is, to put forward safeguard measures around improving the organizational implementation mechanism, increasing financial and taxation support, accelerating the training of talent teams, optimizing the integrated development environment, and strengthening international exchanges and cooperation.

It can be said that the "Three Five" work measures cooperate with each other, clarify the path to achieve the integrated development goals during the "14th Five-Year Plan" period, and will provide effective guidance for all walks of life to promote integrated development.

The role of the industrial Internet platform in empowering, assigning and empowering is becoming increasingly prominent

■ "21st Century Business Herald": The development of industrial Internet platforms has become the focus of attention of all parties, and the "Plan" has also made arrangements for this. What key work will the Ministry of Industry and Information Technology carry out around the industrial Internet platform during the "14th Five-Year Plan" period?

Feng Wei: The industrial Internet platform is the product of the deep integration of the new generation of information technology and the manufacturing industry. Through the comprehensive connection of people, machines, materials, methods and rings, the convergence and optimal allocation of all industrial factors are realized, which is an important foundation to support the integrated development of the two. Promoting the construction and application of the industrial Internet platform is an important task for MIIT to implement the major decisions and deployments of the Party Central Committee and the State Council, and it is also the focus of the "14th Five-Year" deep integration development plan of the two. In recent years, the development of the industrial Internet platform has achieved remarkable results. There are more than 100 platforms with certain regional and industry influence, more than 76 million industrial equipment connected to the platform, more than 590,000 industrial APPs gathered by the platform, and 1.60 million industrial enterprises served by the platform. The industrial Internet platform has been widely used in more than 40 key industries of the national economy, and the role of empowering, assigning and empowering intelligence has become increasingly prominent.

During the "14th Five-Year Plan" period, we will focus on three areas of work.

The first is to adhere to optimizing supply and create a multi-level and systematic industrial Internet platform system. On the basis of cultivating cross-industry and cross-domain comprehensive industrial Internet platforms, that is, "dual-cross" platforms, we will further develop a number of industry and regional-oriented characteristic platforms, as well as professional platforms oriented to cloud simulation, digital twins, and equipment predictive maintenance, etc., to enhance the supply capacity of diversified industrial Internet platforms. At the same time, we will actively build an industrial micro-service and mechanism model resource pool, accelerate the model precipitation and platform promotion of industrial technology, process, experience and other knowledge, cultivate innovative solutions such as "platform + 5G", "platform + park", "platform + service", and improve the service level of the platform.

The second is to adhere to application traction and accelerate the large-scale popularization of industrial Internet platforms through standardization. Focus on the painpoints of industry transformation, identify key industrial scenarios, and through the application of industrial Internet platforms and solutions, first realize the digitization of industrial scenes and the standardization of solutions, and promote the large-scale promotion of solutions through standardization. Relying on activities such as the China Industrial Internet Competition, the Industrial Internet Platform Empower in-depth, and the Industrial Internet entering the park, we will promote the publicity and promotion of standardized solutions, extract common industry experience, solve the pain points of enterprise transformation, cultivate excellent demonstration benchmarks, guide industrial enterprises and industrial equipment to go to the cloud platform, and cultivate new models and new business models such as personalized customization and networked collaboration based on the Industrial Internet platform.

The third is to adhere to win-win cooperation and create a virtuous circle of development ecology. The construction and promotion of an industrial Internet platform is a systematic project that cannot be achieved overnight and requires concerted efforts from all parties. On the one hand, it is necessary to promote the strengthening of cooperation between industry, university and research funds. Relying on carriers such as the Industrial Internet Platform Innovation Cooperation Center, we will carry out joint research on key technology products, accelerate the digital transformation, online convergence and platform sharing of R & D and design, production and manufacturing, business management, and social resources such as business and logistics, and create a new ecosystem for industrial development based on the Industrial Internet platform. On the other hand, we must create a number of industrial Internet demonstration zones and industrial Internet industry demonstration bases, give full play to regional comparative advantages, and create a highland for the development of the Industrial Internet.

Manufacturing digital transformation: strong enterprises, focus, solid foundation, ecological construction

■ Economic Information Daily: The outline of the "14th Five-Year Plan" proposes "digital transformation as a whole to drive changes in production methods, lifestyles and governance methods" and "promote industrial digital transformation". What specific work arrangements have been made for digital transformation in the "Plan"?

Xie Shaofeng: The digital transformation of the manufacturing industry is the main task of the integration of the two during the "14th Five-Year Plan" period. The "Planning" also makes special arrangements for digital transformation. In summary, it is "strong enterprises, focus on key points, solid foundation, and ecological construction".

The first is to strengthen enterprises. Enterprises are the main body of digital transformation. We must comprehensively promote the concept of digital transformation, continuously improve the digital capabilities of enterprises in digital technology application, software application, data management, and accelerate the digitalization of key links such as R & D, design, manufacturing, and management services.

The second is to focus on key areas. With key industries, industrial parks and industrial chain supply chains as breakthroughs, and digitalization of scenarios as the key, we will accelerate the digital transformation and upgrading of key areas by releasing digital maps of industrial scenes and promoting industrial Internet platforms into parks.

The third is a solid foundation. Digital technology and industry are the foundation of digital transformation. We will work together to improve the innovation ability and application level of digital technology, vigorously develop industrial software and industrial APP, strengthen security capabilities, and consolidate the technical and industrial foundation of digital transformation in the manufacturing industry.

The fourth is to build an ecology. Adhere to the standard leadership, establish a manufacturing digital transformation standard system based on the integration of the two standards, and accelerate the large-scale promotion of standards in key industries. At the same time, strengthen the construction of digital transformation service system, and promote the construction of a digital transformation ecosystem that is online and offline, inclusive and inclusive.

200 cities have formulated online car-hailing landing policies, and the difficulty of hailing a taxi has been initially alleviated

　　China News Service, February 9. Liu Xiaoming, Vice Minister of Transportation, said today that 200 cities have formulated policies suitable for the city’s online car-hailing landing, and 66 cities have widely solicited opinions and will introduce relevant policies in a timely manner. The third-party evaluation overall believes that the implementation of the policy has achieved the expected effect and the overall progress is smooth. It has gradually standardized the development of online car-hailing, promoted and begun to explore the reform of cruise cars, and the "difficulty of hailing a car" has been initially alleviated.

　　The State Council Information Office held a regular briefing on the State Council’s policies today. A reporter asked that last year ** the regulation of online car-hailing became the focus of ****. Some people believe that the threshold for landing policies issued by some cities is too high, too many restrictions, and even administrative monopoly problems. Some people suggest that the threshold for online car-hailing access should be appropriately lowered. What do you think?

　　In this regard, Liu Xiaoming said that all along, NPC deputies and CPPCC members have been very concerned about and supported the taxi reform and the healthy development of online car-hailing. During the process of formulating and issuing two reform documents in 2016, many NPC deputies and CPPCC members actively participated in this work and contributed their wisdom, which made these two documents balance the interests of all walks of life, encourage innovation, standardize development, and keep the bottom line. These two documents were issued relatively smoothly and were also recognized by the society. The issuance of the documents is not the end of the reform work, but the beginning.

　　In 2017, 26 delegates put forward 14 suggestions and proposals on how to standardize, how to reform, how to implement, and how to better coordinate the development of taxis and urban transportation.

　　He introduced that from the overall perspective of the implementation of the policy, all localities have formulated policies based on local economic and social development, population size, resource endowments, and urban traffic conditions. So far, 200 cities have formulated policies suitable for their cities. 66 cities have widely solicited opinions and are formulating relevant policies in a timely manner in accordance with procedures and according to their own needs.

　　He said that, on the whole, the opinions of these 200 cities are based on local conditions, some are wider and some are stricter, but overall they are within the framework of the two policy documents of the State Council and the seven departments. The Ministry of Transport also encourages, supports and respects all localities to achieve the greatest common divisor of reform under the general ideas and basic principles of the two documents, combined with local realities, through full demonstration and absorption of opinions from all parties in the society, and through legal procedures, promote reform according to the city’s policies. "Only you know if the shoes fit or not." Reform is a gradual process. It is hoped that cities will further track and improve during the implementation process to better meet the travel needs of the people.

　　He pointed out that from the effect of implementation, the market response is still very positive, Internet companies, traditional taxi companies, car companies, leasing companies and other enterprises are applying to enter this market. In addition to the original Didi, Shouqi car-hailing, Shenzhou leasing, there are a number of new enterprises, such as Meituan, Ctrip, Cao Cao, etc. have also accelerated the layout of the online car-hailing market. So far, more than 50 platform companies have been licensed in different cities. According to the statistics at the end of 2017, more than 230,000 online car-hailing driver licenses have been issued in various places, and more than 140,000 vehicle transportation licenses have been issued. The development is still relatively good.

　　When the policy was introduced one year ago, the Ministry of Transport released a third-party evaluation report in August last year. The third-party evaluation generally believed that the implementation of the policy had achieved the expected results and the overall progress was smooth. It gradually standardized the development of online car-hailing, promoted and began to explore the reform of cruise cars, and the "difficulty of hailing a taxi" was initially alleviated. At the same time, the report also pointed out that because some cities are still in the transition stage, the reform results have not yet been fully realized.

　　He further pointed out that the taxi reform is indeed a systematic and complex project. During the reform process, new and old problems are superimposed and old and new contradictions are intertwined. From the perspective of the reform effect, there is still a gap between the hope of the public, the travel needs of the masses, and the reform goals. Especially the two numbers 230,000 and 140,000, compared with traditional cruise cars, there is still a relatively large gap. The Ministry of Transport will increase the promotion of compliance vehicle compliance personnel in the future and strengthen the guidance of urban reform. The Ministry of Transport will continue to adhere to the people-centered development concept, continuously optimize and improve policies and measures, and carry out the deepening reform of taxis to the end.

Create a next-generation domain name system to give the virtual world a safer ＂navigation＂

　　Since the birth of the Internet, a "three-tier architecture" has been established, namely the physical facility layer, the basic resource layer, and the application layer. Among them, the physical facility layer is the bottom layer supported by computing, storage, and networking, which is like an information superhighway; the application layer is various applications based on the Internet such as finance, government affairs, shopping, entertainment, search, and social networking, just like cars running on the highway. Among them, the basic resource layer lacks security, and "cars running on the highway" will also face certain risks.

　　At present, the global Internet core resources, including top-level domains and Internet address spaces, are in a new round of deployment and allocation.

　　In 2012, the global application for new general top-level domains was opened for the first time. More than 1,000 applications were approved in the United States, while only 46 were approved in China, accounting for 3%. After a lapse of 10 years, the new general top-level domain resources will be open to the world again in 2022, which is a rare opportunity for China’s Internet industry.

　　"It is crucial to firmly grasp the resources of cyberspace and build a safer, more efficient and smarter Chinese network foundation." Mao Wei, director of the National and Local Joint Engineering Research Center (ZDNS) of the Internet Domain Name System, said in an interview with a Science and Technology Daily reporter that the reconstruction of the domain name system is related to our country’s future in the field of global Internet basic technology. Driven by many factors such as new infrastructure, network application, technological change, and redistribution of Internet core resources, the upgrade of the next-generation domain name system is very necessary and urgent.

　　The Internet Domain Name System needs to be held accountable

　　Looking back at the traditional Internet technology industry structure, a "three-tier architecture" has been established since the birth of the Internet, namely the physical facility layer, the basic resource layer, and the application layer. Among them, the physical facility layer is the bottom layer supported by computing, storage, and network, which is like an information superhighway; the application layer is various applications based on the Internet such as finance, government affairs, shopping, entertainment, search, and social networking, just like a car running on a highway.

　　"Chinese’cars’ also face certain risks when driving on Chinese’roads’. Because there is a layer of basic resources between the physical facility layer and the application layer." Xing Zhijie, general manager of ZDNS, explained that the addressing and resolution system composed of the domain name system and the Internet Protocol Address is like a navigation system. If the navigation fails, the car may go in the wrong direction. Since the root server, top-level domain and other key infrastructure are located at this layer, people also call this layer "network root".

　　However, unlike the booming Internet applications and the physical facilities that are gradually moving towards domestic autonomy, China still faces the risk of being disconnected from the Internet. Take the domain name system as an example, of the 13 root servers in the world, China only has the right to operate the mirror root, not the right to manage it; of the more than 1,500 top-level domains in the world, only 3% have the right to manage it in China; 98% of the DNS domain name resolution equipment that undertakes basic services uses foreign software… This means that "root-breaking", "service-stopping" and "supply-cutting" can happen at any time.

　　It is for this reason that the domestic emphasis on cyber security is constantly increasing. On June 1, 2017, the "Cyber Security Law" officially clarified the concept of critical information infrastructure for the first time and put forward the principle requirements for the security protection of critical information infrastructure; on August 17, 2021, the "Regulations on the Security Protection of Critical Information Infrastructure" were officially issued. The regulations improved and solidified a series of important systems and mechanisms, promoted the opening of a new pattern of critical information infrastructure protection in our country, and provided guidance for the healthy development of the Internet industry. The upgrading and transformation of domain name security and the domain name system were also written into the "13th Five-Year" National Informatization Plan and the "Action Plan for Promoting the Scale Deployment of the Sixth Edition of the Internet Protocol (IPv6) ".

　　"In the domain name system of the Internet, we must be responsible for protecting the soil." Mao Wei said that the domain name system is the entrance of internet services and is of great significance to ensure cyber security.

　　"In addition, from the perspective of technological development trends and user requests, the domain name system technology has also reached a critical point for upgrading." In Xing Zhijie’s view, with the vigorous development of new infrastructure represented by 5G, industrial Internet, artificial intelligence, etc., the upgrade of the physical facility layer will inevitably lead to the upgrade of the basic resource layer; massive connection interactions also make the amount of domain name resolution geometric and explosive growth, and the Internet basic software is facing the need for upgrading; the global top-level domain name and Internet address space (transition from IPv4 to IPv6) are also in a critical period of resource competition and deployment.

　　Mao Wei pointed out that in the current international environment, we should take advantage of the opportunity of global network technology upgrade to reshape the network foundation and ensure the safe and stable operation and healthy development of the Internet in our country.

　　The Next Generation Domain Name System Reinterprets DNS

　　"Everyone understands a domain name as a string of characters, but in fact there are root, top-level domain and so on behind the characters." Xing Zhijie said that the Internet Domain Name Service System is a tree structure composed of root, top-level domain, second-level and lower domains.

　　Today, the meaning of the domain name system goes beyond simple "addressing resolution" to involve a comprehensive upgrade of Internet governance, network resources, and software systems.

　　Xing Zhijie said that in combination with the current industry development and the current status of global network governance, ZDNS has proposed the concept of "next-generation domain name system" for the first time, reinterpreting DNS, that is, Domain (domain, representing cyberspace), Name (name, network resources), System (system, including software and hardware technologies, etc.) at three levels. The just-completed B round of financing will be mainly used for the research and development of "next-generation domain name system" technology, as well as for the implementation of scenarios in vertical industries such as government, finance, education, and enterprises.

　　The "next generation domain name system" is not out of nothing. Mao Wei has in-depth thoughts on this: "To build a community with a shared future in cyberspace, we must adopt a shared governance method, not just for the cyber security of a certain country." Following this line of thinking, Mao Wei found the breakthrough point to realize the community with a shared future in cyberspace – the domain name system. "Domain names and IP are global unified resources. In the cyberspace where new technologies continue to emerge, the rules of governance must be oriented towards the next generation – to achieve common security," he said.

　　In the first round of the global competition for new top-level domain resources, China has lost its lead. "The next round of applications will start in 2022, and we can’t give it up." Mao Wei lamented that China is a latecomer to global Internet governance. It does not have an advantage in quotas. It should aim at the future quota channel and seize the application opportunities of new top-level domains, IPv6 and other important resources. When the domain name root is expanded and the IP root is formed in the future, China will also have a place in the competition army.

　　It is gratifying that in the field of network root governance, Chinese power is becoming indispensable. ZDNS led the drafting of a number of IETF international standards related to IP roots; ran the global Internet domain name root (mirror) server to build the largest new top-level domain service platform in Asia; actively carried out root research, participated in the drafting of several Internet Corporation for Assigned Names and Numbers (ICANN) root server governance reports, and standardized the naming of root servers, the behavior of root server operators, etc.

　　It is worth mentioning that the situation that domain name resolution software is highly dependent on imports is also slowly improving. The domain name system basic software "Maple DNS" independently developed by our country has improved the performance by dozens of times compared with similar foreign software. It has been widely used in important fields of national economy and people’s livelihood such as finance, energy, transportation, etc., laying a solid foundation for our country to seize the global Internet basic software market and enhance its voice over international Internet governance.

　　"At present, China’s Internet is at the forefront of the world in terms of user scale, application diversity, and demand for network complexity and high performance. The challenges encountered by China’s Internet from the demand side are not encountered by many countries. Demand drives research and development, and network problems are solved, so we can lead the world and contribute to the international Internet family." Xing Zhijie said.

　　Related Links

　　New top-level domains: a globally scarce resource

　　New generic top-level domains (New gTLDs), also known as new top-level domains, such as ".top" ".ren" ".biz" ".info" and other URL domain suffixes belong to the new generic top-level domain, which is part of the structure of the Internet’s domain name system.

　　Six general top-level domains, including ".com" and ".net", were established in 1985, all of which were controlled by US institutions. General top-level domains are non-renewable global strategic network resources, and the scarcity of high-quality resources is not limited to China. Open registration applications for new general top-level domains have gradually become a common demand on the global Internet.

　　On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (ICANN) officially approved the new top-level domain at the meeting held in Singapore. Any company or organization has the right to apply for a new top-level domain to ICANN. In 2012, in just a four-month window, ICANN received nearly 2,000 applications, resulting in the birth of 1,249 new generic top-level domains.

　　In June this year, the Ministry of Industry and Information Technology of our country released a series of standards "Technical Requirements for Internet New General Top-level Domain Services", and the eight related standards released at one time show the importance of the new general top-level domain.

　　With the implementation of the new generic top-level domain, the categories of future domain names can be roughly divided into three categories: generic top-level domain, region, country domain, and enterprise personalized top-level domain.

Ministry of Communications： Continue to remove Didi Hitch from the shelves before completing the rectification of hidden dangers

　　On November 28th, according to the WeChat official account of the Ministry of Transport, on the morning of the 28th, the Ministry of Transport held a news conference on the inspection of the special project of the online car ride-hailing type safety, in conjunction with the Central Network Information Office, the Ministry of Public Security and other departments, reported the inspection work. According to the report, Didi has 7 main problems, and continues to remove the Didi ride-hailing business before completing the rectification of potential safety hazards.

　　Check the basics

　　Since the beginning of this year, there have been cases of passengers being killed in Didi Hitch in Zhengzhou, Wenzhou and other places. The central leadership has attached great importance to it, and the social impact has been very bad.

　　After the inter-ministerial joint meeting on the coordinated supervision of new business models of transportation, the Ministry of Transport, the Central Political and Legal Committee, the Central Network Information Office, the Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Justice, the Ministry of Emergency Management, the People’s Bank of China, the General Administration of Market Supervision and other 10 departments formed a special project inspection working group for safety. From September 5th to 15th, Didi, Shouqi, Shenzhou, Cao Cao, Yidao, Meituan, TikTok, Autonavi and other 8 major online car-hailing and ride-hailing platform companies carried out joint security project inspections and went to Zhengzhou and Wenzhou to learn about the case.

　　At the same time, all localities have also carried out safety inspections on other online car-hailing and ride-hailing platform companies in the region with reference to the form and content of ministerial-level inspections.

　　In accordance with the decision-making and deployment of the State Council, the Ministry of Transport, together with relevant departments, has always adhered to the basic principles of people-centered and "encouraging innovation and standardized development" for new forms of transportation services such as online car-hailing, and implemented inclusive and prudent supervision. The special project inspection work adheres to the problem-oriented and goal-oriented, and in accordance with the principle of "comprehensive coverage and key points", "check the pulse of the physical examination and prescribe the right medicine" for the platform company, focusing on the platform company’s existing problems affecting public safety, passenger personal safety, information and other issues. At the same time, adhere to the rectification while inspection, urge and guide the platform company to check the problem, analyze the cause, make immediate changes, block security bugs, and effectively protect the safety of people’s lives and property.

　　The main issues identified

　　From the inspection, Didi mainly has the following seven problems:

　　First, there are major security risks in Hitch products. There are risks of user personal information leakage and security risks, product "social" positioning induces major security risks, Hitch rules violate relevant national and local regulations, are suspected of illegally operating road passenger transportation, and the business fund settlement model is not compliant.

　　The second is that the main responsibility for safety production is not in place. The safety management organization is not perfect, the safety management system has major deficiencies, the safety production responsibility system and the accident hidden danger investigation and management system have not been implemented, and the safety production costs have not been fully guaranteed. Safety management personnel have not passed the assessment and have not carried out driver training and education as required.

　　Third, the problem of illegal operation of online car-hailing is prominent. There are a large number of unqualified illegal operations of platform companies, vehicles and drivers.

　　Fourth, the foundation of emergency management is weak and inefficient. The formulation of emergency plans is unscientific, the system is not perfect, the emergency drills are not in place, the emergency management personnel are seriously insufficient, the customer service personnel are seriously insufficient, the emergency response efficiency is low, and the linkage mechanism with relevant departments is not perfect.

　　Fifth, the risk of social stability is prominent. To promote the "rent-based purchasing" business, the operating rules such as order dispatch and distribution mechanism are opaque, and orders are changed day by day, which poses hidden dangers of instability.

　　Sixth, the problem of public safety hazards is relatively large. The driver’s qualification and background review are not in place, the company’s offline management of people and vehicles is out of control, criminal security cases occur from time to time, the main responsibility of comprehensive social security management is missing, the early warning and cleaning of high-risk drivers are not in place, the abnormal itinerary and abnormal order cancellation are not effectively monitored and managed, and the APP safety function settings are not perfect.

　　Seventh, there are hidden dangers in Internet information security. There are loopholes in information systems, hidden dangers and risks of being attacked by external hackers and unauthorized access by internal employees; data grading and classification management requirements are not strictly implemented, and user personal information is stored in plain text; information security responsibilities of employees in important departments and positions are not implemented effectively, and specific measures are not enough; Insufficient management and training of employees in information security.

　　For the other seven platform companies, the main issues identified during the inspection included:

　　First, the compliance rate of online car-hailing is still insufficient. Some "asset-heavy" platform companies have high compliance rates for their own vehicles, but some "asset-light" companies have low compliance rates. Second, safety production management needs to be strengthened urgently. There are problems to varying degrees in implementing the main responsibility of safety production, signing safety production responsibility letters at every level, and strengthening safety production education and training.

　　Third, there are deficiencies in public security prevention. There is a general lack of dynamic management of the background situation of vehicles and drivers, and security protection technology needs to be improved. Fourth, there are hidden risks in Internet information security. Some companies have not implemented the relevant work of grade protection as required, the data grading classification management regulations are not clear, and the management and training of internal information security of enterprises are insufficient. Fifth, some product capital settlement models are not compliant, and there are capital security risks.

　　Handling opinions on relevant responsible units and responsible personnel

　　In response to the problems discovered by the inspection team, the inspection team formed opinions on the handling of relevant responsible units and responsible persons according to law, mainly including the following aspects:

　　The first is to continue to remove Didi Hitch from the shelves before completing the rectification of potential safety hazards. For Didi, there are serious illegal acts of wantonly engaging in illegal business activities in the name of Hitch, endangering social and public interests, and major liability accidents and multiple safety production accidents have occurred, resulting in serious consequences. The company is ordered not to continue to carry out Hitch business until the rectification of potential safety hazards is completed.

　　The second is to deal with illegal operations in accordance with the law. The relevant territorial management departments shall, in accordance with the "Interim Measures for the Administration of Online Booking Taxi Business Services" and the relevant requirements of the local implementation rules, severely crack down on online car-hailing platforms and private passenger car sharing information service platforms for illegally engaging in taxi business activities, and increase penalties for platform companies and other enterprises.

　　The third is to impose administrative penalties on the relevant responsible persons in accordance with the law. The relevant territorial management departments shall impose administrative penalties such as fines on the main responsible persons and legal representatives of Didi Chuxing Technology Co., Ltd. in accordance with the relevant provisions of the "Safety Production Law". At the same time, the company is required to handle the internal responsible persons according to the list of problems.

　　The fourth is to deal with suspected acts of excluding and restricting competition and publishing illegal advertisements. For Didi’s suspected use of market dominance to obtain improper benefits, in accordance with the Antimonopoly Act and other laws and regulations, the market supervision department will take the lead in organizing interviews and issuing reminders. For Didi Hitch’s previous propaganda advertisements suspected to contain content that obstructs social public order and violates good social customs, interviews will be conducted and disposed of according to law.

　　Requirements for rectification of platform companies

　　According to the problems found in the inspection, the Joint Inspection Unit put forward rectification requirements for Didi Company. The specific requirements are as follows:

　　The first is to strengthen the safety management of hitchhiking. Offline rectification of hitchhiking hidden dangers, comprehensive self-inspection and rectification of hidden dangers, before the rectification of hidden dangers is completed, the hitchhiking business will be stopped indefinitely, and the privacy protection of users’ personal information will be strengthened. Strengthen new product security evaluation.

　　The second is to implement the main responsibility of safety production. Strictly implement the "Safety Production Law" and other laws and regulations, establish and improve the company’s safety production management rules and regulations, strengthen the construction of offline safety forces, improve the cooperation mechanism between government and enterprises, implement the safety production responsibility system, strengthen the investigation and management of hidden dangers, and strengthen Security Training education.

　　The third is to operate in full compliance with the law. In accordance with relevant regulations, comprehensively promote the compliance of online car-hailing, remove non-compliant vehicles and drivers on the platform as soon as possible, and connect the online car-hailing operation information data to the national online car-hailing supervision information exchange platform according to regulations, and ensure data quality.

　　The fourth is to improve emergency response capabilities. Improve and perfect the company’s emergency plan system, enhance the pertinence, practicality and operability of emergency plans, improve the emergency response mechanism for emergencies, and effectively achieve responsive and efficient handling. Increase customer service force allocation and handling capabilities. Strengthen customer service personnel training, strengthen complaint handling capabilities, and improve customer service personnel response capabilities. Improve the linkage mechanism with relevant management departments to ensure rapid response and handling of emergency incidents.

　　The fifth is to implement the main responsibility for social stability. Take the initiative to implement the main responsibility for social stability of enterprises, respond to drivers’ demands for enterprises in a timely manner, resolve conflicts in a timely manner, strengthen the education and management of connected drivers, and cooperate with relevant departments to maintain industry stability.

　　The sixth is to strengthen the governance of public safety issues. Take good care of the access of vehicles and drivers, strengthen the dynamic verification of vehicle and driver qualifications, strengthen the dynamic risk management and control of vehicle operation, strengthen the consistency review of online and offline people and vehicles, resolutely block "impostor" security bugs, and implement the main responsibility of comprehensive social security management.

　　The seventh is to improve the level of Internet information security management. Conduct an overall investigation of the internal information system,. Further improve the data grading classification management measures and strictly implement them to strictly prevent information leakage. Improve the company’s information security management system, clarify the information security post responsibilities of key departments and key personnel, formulate a systematic Internet Information Security Training plan, and urge employees to further enhance their awareness of information security responsibility.

　　For the other 7 platform companies, the rectification requirements put forward by the inspection team mainly include: First, comprehensive compliance with the law. Accelerate the progress of vehicle and driver license applications in accordance with relevant regulations, and realize all legal compliance of vehicles and drivers under the platform as soon as possible. Remove non-compliant vehicles and drivers, and standardize the product fund settlement model. The second is to improve the level of safety production management. Implement the main responsibility of safety production in accordance with relevant laws and regulations, strengthen customer service team building, improve customer service team awareness and handling capabilities, and conduct regular training to continuously improve the platform company and driver emergency response capabilities. The third is to improve offline management and service capabilities. Improve vehicle and driver management mechanisms, improve offline service quality, and ensure that various safety and security measures are in place. The fourth is to strengthen the governance of public safety issues. Do a good job in security risk investigation, improve the platform APP function settings and strengthen vehicle risk management and control, and deal with vehicle dynamic risk hazards in a timely manner. Fifth, improve the level of Internet information security management. Do a good job in level protection related work, and regularly carry out information security threat and risk assessment and hidden danger investigation work. Perfect data grading classification management methods, key data should be encrypted and stored to prevent the leakage of user personal information.

　　Regarding the above existing problems, handling measures and rectification requirements, the Joint Inspection Unit has sorted out the relevant list and formally provided face-to-face feedback to the relevant platform companies.

　　In the next step, the Joint Inspection Team will guide the relevant departments of the territory to follow the requirements of relevant laws and regulations and the list of issues reported by the inspection team, and urge the platform company to seriously implement the rectification and put it in place to better ensure the safety of people’s travel.

Market Data Insights： How Zhongguang Otus Achieves Market Breakthrough and Brand Leap with Multiple Strategies

　　In the recently released "2023 China Air Source Heat Pump Industry Development Report", "2023 Central Air Conditioning Market National Report" and "2023 China Central Air Conditioning Industry Development Report" and other industry authoritative reports, Zhongguang Otters is like a bright star, shining in the data ocean. These reports deeply analyze the pattern evolution and trend trend of our country’s HVAC market from different perspectives, and Zhongguang Otters has frequently attracted the attention of the industry with its excellent performance in quality, channels, branding and service.

　　The report shows that the company’s comprehensive layout in the heat pump field has not only made substantive breakthroughs, but also shown a strong growth trend in sales scale, market share and product innovation, and has become a model representative of the industry. Through these detailed data analysis, we can deeply explore how Zhongguang Otus has moved forward steadily in the fierce market competition with a unique strategic vision and solid execution, successfully shaping the leading image on the "heat pump +" track.

　　Strengthening product strength and grasping innovative quality are the keys to leading in a number of indicators

　　It can be seen from the report that in the past year, through in-depth reshaping in quality, Zhongguang Otters has successfully jumped the sales scale of the HVAC category from 300 million to the 500 million head position, and its market share in the multi-unit market of central air-conditioning weight products has also shown a healthy growth trend. This shows that the company has achieved remarkable results in technology research and development, product quality and meeting different market needs.

　　Zhongguang Otus is well aware that product strength is the core competitiveness and the key for enterprises to lead the market trend and seize industry opportunities. Therefore, Zhongguang Otus continues to pursue the "ultimate" quality, through strengthening Product Research & Development and innovation capabilities, redefining air conditioners with heat pump technology, independently innovating and developing the "heat pump air conditioner" category, and forcibly updating and saving electricity for both cooling and heating, effectively solving the pain points of traditional air conditioners such as slow heating in winter and unstable performance. It has successively launched "Gemini", "X9 Smart Bottle", "X7 Smart Shield" and other products with leading technology and superior performance, and has continuously improved the development and implementation of HVAC basic categories and the layout of heat pump air conditioners, successfully leading the industry standard.

　　High-tech products are the fundamental guarantee for enterprises to win customer trust, accumulate word-of-mouth, and maintain market competitiveness. They are the key to achieving a breakthrough in the sales scale of the HVAC category, enabling Zhongguang Otters to achieve leadership in a number of performance indicators and establish its leading position in the field of heat pumps and central air conditioning.

　　Enhancing channel power and achieving deep coverage is the foundation for leaping to the 2 billion yuan echelon

　　The report shows that the first time in the air source heat pump industry mainstream brand (own brand) domestic sales scale of the first echelon 2 billion yuan or more range. This milestone breakthrough, one of the important driving factors behind it is the in-depth strengthening and effective use of channel power.

　　Channel construction is a bridge for an enterprise’s products to move from the production end to the consumer market, which is crucial to enhancing market coverage and share. Zhongguang Otus is well aware of this, continues to upgrade the channel "extreme", resolutely implements the concept of "one Zhongguang, one system, one standard", and actively deploys a diversified sales channel network across the country. It has built a distribution system including online e-commerce platforms, offline specialty stores and close cooperation with dealers, new channels such as designers and home improvement, and a multi-level and three-dimensional marketing network such as standardized end point image stores. It has realized a wide coverage from first-tier cities to township markets, ensuring the rapid circulation and market penetration of products.

　　Up to now, Zhongguang has built a three-dimensional and diversified sales network through strong layout and multi-faceted penetration, which has effectively driven the rapid growth of market share and provided enough confidence for it to leap to the domestic mainstream brand sales scale of air source heat pumps 2 billion yuan or more.

　　Releasing brand power and telling a good brand story are the foundation for staying at the top of the market

　　The report shows that the "2023 China Air Source Heat Pump Industry Development Report" shows that in 2023, the overall sales of Zhongguang increased by 40% year-on-year, exceeding the average growth rate of 11.5% in China’s air source heat pump industry. At the same time, Zhongguang is divided into the heat pump professional category, and it is firmly in the mainstream brand camp in the heat pump heating market, the mainstream brand camp in the northern household heating retail market and the commercial heating market.

　　As a leading brand in the heat pump industry in our country and a recognized big country brand, the stability and continuous rise of its market head position cannot be separated from the in-depth excavation and comprehensive improvement of brand power. Brand power is not only reflected in the technological leadership and excellent quality of products, but also in the comprehensive construction of multiple dimensions such as brand perception building, brand story telling and brand value dissemination.

　　Zhongguang Otus continues to build the "ultimate" brand, comprehensively upgrade brand perception, enhance brand influence, and actively release brand charm. While orchestrating and implementing a series of brand strategy measures, it tells the story of a big country brand, combines its own development with the national green energy strategy, and carries forward the spirit of China’s intelligent manufacturing. It has effectively enhanced the brand’s social influence and international reputation, laying a solid foundation for its stable industry leading brand position.

　　Enhancing organizational strength and building a good team are the key to building strong combat capabilities

　　From the 2023 market report data, the continued leadership of Zhongguang Otters in the heat pump field is also due to its further improvement of "extreme" management, continuous optimization of Zhongguang R & D team, manufacturing team, supply chain team, marketing team and service team.

　　As a leading brand in the heat pump industry, Zhongguang Otus has demonstrated excellent leadership and execution in improving organizational strength and team building. Through a series of strategic measures and management innovations, it has effectively assembled an efficient, professional and combat-effective team, and has always maintained a high fighting spirit and a positive and enterprising spirit.

　　At the same time, it attaches great importance to enhancing internal team collaboration and optimizing enterprise management efficiency. By building a high-performance team and management system, it has successfully enhanced the overall organizational strength, provided strong human capital support for enterprise development, and also provided solid internal support and strong combat strength.

　　Improving service capabilities and optimizing user experience are the guarantee for sustainable growth

　　As a leading enterprise in China’s heat pump industry, Zhongguang Otters has always regarded improving the ultimate service as an important part of its corporate Strategy and Development. In order to ensure that users get a high-quality and efficient full-service experience, Zhongguang Otters continues to optimize the service system from multiple dimensions, strengthen the service team building, build a perfect after-sales services network, and deepen user experience management.

　　At present, Zhongguang Otus has established a complete service center channel network across the country, equipped with professional service personnel + special spare parts for heat pumps + after-sales service outlets + closed-loop after-sales service centers for after-sales services vehicles, and continuously strengthen regular professional after-sales services training for dealers and after-sales service personnel across the country. Zhongguang Otus will provide a complete set of services throughout the three major service systems of pre-sales, after-sales and after-sales, continuously optimize the service process, and formulate personalized service plans for different product categories. It not only focuses on product installation and maintenance, but also emphasizes preventive maintenance to establish industry service benchmarks.

　　All-round, high-quality service support has ensured the improvement of user satisfaction, effectively promoted the sustainable and healthy growth of enterprise performance, and laid a solid foundation for future market expansion and brand deepening.

　　In the face of the arrival of the new era, Zhu Jianjun, chairperson of Zhongguang Electric Appliance Group, pointed out that the future market must be a comprehensive competition from width to depth. On the basis of adhering to the five-dimensional reshaping, Zhongguang needs to further accurately reshape "work effectiveness", "professionalism and skill improvement", "work standard", "brand precipitation", etc., with data and performance as the core, result-oriented, ride the wind and waves, and write a more brilliant chapter in the field of heat pumps in China and even the world.

Ice and snow test drive Geely CMA architecture series shrimp farmers’ cultivation

　　[Aika car test drive original]

　　In the dead of winter, the ice lake in the northeast is always busy. Some people dig ice nets to catch fish, while others are busy "catching shrimp households" (drifting). In yakeshi at -30℃, the ice thickness has reached 120cm. In previous years, the lens drifting in a piece of white was always contracted by others. Now, we have also opened the right to enjoy the ice, bringing "China Xinggan Elite Driving School Ice and Snow Season". Can I graduate if I take part in the ice and snow test drive for the first time?

Ice and snow test drive Geely CMA architecture series

　　This time Geely assembled all the models of CMA architecture series — — (|) (Hi·X petrol-electric hybrid version with thunder spirit engine), (|) and (|) are China stars and all-stars.

Ice and snow test drive Geely CMA architecture series

　　There are three courses in elite driving school: elite, advanced and master. From basic skills to ultimate challenges, the difficulty is gradually increasing. The activity is located in Hulunbeier Winter Automobile Test Site of China Automobile Center, and readers who have read the articles on ice and snow test drive should be familiar with it.

Ice and snow test drive Geely CMA architecture series

　　Experience items: snow linear acceleration, snow linear braking, snow winding pile.

　　Model: Xingrui

　　Driving mode: front drive

　　Powertrain: 2.0T(140kW, 300Nm)+7DCT

Ice and snow test drive Geely CMA architecture series

　　Elite courses mainly cultivate "ice sense". For me, who is used to relying on static friction, it is the first step to lighten and soften the actions I do on asphalt pavement on weekdays. The test drive of Xingrui changed the snow tires, and the basic grip was improved. A series of operations such as acceleration and braking can be easily completed by properly controlling the rhythm.

Ice and snow test drive Geely CMA architecture series

Ice and snow test drive Geely CMA architecture series

　　When winding the pile, the ESC is on. I slow down the initial speed to 40-45km/h, and the steering range is half a turn as before. The front of Xingrui can easily keep up with my hand movements, and the rear of Xingrui obediently follows rather than catches up, which is stable and controllable.

Ice and snow test drive Geely CMA architecture series

Ice and snow test drive Geely CMA architecture series

　　Experience project: ice ring drift

　　Model: Xingyue S

　　Driving mode: front four-wheel drive

　　Powertrain: 2.0T(175kW, 350Nm)+8AT.

Ice and snow test drive Geely CMA architecture series

　　Advanced courses mainly teach drift skills. In order to stretch the grip, all test drive models are equipped with nail tires. The most basic project is ice ring drift. During the demonstration, the coach has been emphasizing the importance of "repair". After drifting, the vehicle can draw a circle by constantly repairing the direction and the throttle. Listening is one thing, but doing it is another. When I stepped on the accelerator deeply and entered the direction, I quickly fell into several novice misunderstandings.

Ice and snow test drive Geely CMA architecture series

　　If you drive too fast, you will spin in the same place; If you hit too much, you will rush out of the ice ring; If the adjustment is too slow, you will have no posture … … In short, the coordination of throttle and direction is the most important detail for ice novices to practice. Don’t fall into the self-doubt that "you think you have learned, but in fact you have failed to learn". Relax your mind and "cut" the ice ring into several sectors and barely draw a semicircle.

　　Xingyue S provides ESC OFF mode with little interference to drift. However, due to the large steering ratio of vehicles, novices often need to make large-angle corrections, which inevitably leads to some confusion. After several groups of practice, I actually feel like I just finished dancing Pamela.

Ice and snow test drive Geely CMA architecture series

　　Experience items: 8-square, high-speed U-bend.

　　Model: Xingyue L

　　Driving mode: front four-wheel drive

　　Powertrain: 2.0T(175kW, 350Nm)+8AT.

Ice and snow test drive Geely CMA architecture series

　　Xingyue L has no ESC OFF, only ESC motion mode. Fortunately, its handling is not much discounted, quantitative sliding is allowed, and when the intersection changes direction, the car body tends to be stable and will not form a large backlash.

Ice and snow test drive Geely CMA architecture series

　　"Scandinavian cornering" used in high-speed U-bend refers to the action of destroying the center of gravity by swinging the car body, and then realizing the floating by shifting the center of gravity. The specific operation steps are to slow down before entering the bend and turn the steering wheel in the opposite direction of entering the bend. When the front of the car faces the outside of the bend, turn the steering wheel to Apex immediately to shift the center of gravity of the car body, so that the rear of the car slides. The front wheels of four-wheel drive vehicles will have power output, so the counter-hitting action to maintain drift after drifting should not be too big.

Ice and snow test drive Geely CMA architecture series

It is suspected that the iPhone 16 series mobile phone case is exposed, and there is an additional opening under the power button.

Product:iPhone 14 Pro Max (1TB) apple cell phone

It is suspected that the iPhone 16 series mobile phone case is exposed, and there is an additional opening under the power button.

According to supply chain sources,Apple iPhone 16The lens film of the new /Pro series andcell phoneThe shell style has been exposed. Although the authenticity of these pictures has not been confirmed, they can be used as a reference.

As you can see from the picture,iPhone The 16/Plus is equipped with a vertical dual-camera design, while the iPhone 16 Pro/Max is equipped with three cameras. This is in line with previous revelations. In addition, there is a striking opening on the phone case, under the power button. The whistleblower Majin Bu also released a product claiming to be a protective case for the iPhone 16 Pro. He said that the lens module on the protective case is larger, and a new opening is also seen on the side of the protective case.

Overall, the above information has not been officially confirmed, but considering Apple’s consistent design style and the results of multiple channels, these lens films and phone case designs are likely to become part of the real machine. As for the specific product details and functional configurations, we still need to wait for Apple’s official release to know.

Apple Apple 15 iPhone15 ProMax 5G mobile phone (12 issues optional) primary color titanium 256GB (12 issues installment)

Apple Apple 15 iPhone15 ProMax 5G mobile phone (12 issues optional) primary color titanium 256GB (12 issues installment)

[Dealer]　JD.com Mall

[Product price]　10299 yuan

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Apple/Apple iPhone 14 Pro Max (A2896) 256GB dark purple, support Mobile Unicom Telecom 5G dual card dual standby mobile phone

Apple/Apple iPhone 14 Pro Max (A2896) 256GB dark purple, support Mobile Unicom Telecom 5G dual card dual standby mobile phone

[Dealer]　JD.com Mall

[Product price]　9899 yuan

Enter to buy