分类： rewstsdr

　　CCTV News:The Yanbian Railway Public Security Department of Shenyang Railway Public Security Bureau recently smashed a den where fake documents were forged and sold. This criminal gang has played a crooked role in some special documents.

　　Jin Linquan, deputy director of the police station of Hunchun Station of Yanbian Railway Public Security Bureau: "He took the military disability certificate and went to the No.3 window of the ticket office to buy tickets. During the ticket purchase, some passengers found that the military disability certificate had no magnetic stripe and could not be brushed out."

　　The details of the sick sentences and documents have attracted attention.

　　This scene took place at Hunchun Station in Jilin Province on November 5, 2018. The disabled soldiers ticket holder surnamed Han, a deaf-mute person, explained to the police in sign language that the failure to brush out personal information was caused by degaussing the magnetic stripe. However, a detail of the certificate caught the attention of the police. The description of the cause of his deafness in the column of "disability" in the certificate can be described as a series of sick sentences.

　　Wei Jian, police officer of Hunchun station police station of Yanbian Railway Public Security Department: "In 1992, I rushed to Sichuan for rescue work, and my house collapsed unexpectedly, causing brain damage and deafness. I was injured in the line of duty, and I was approved to retire. I was assessed as eight-level disability by the doctor."

　　Subsequently, the railway police verified with the issuing department indicated on the certificate and confirmed that Han was holding a fake certificate. After the police entered Han’s identity information into the railway ticketing system, they found that he had successfully purchased half-price tickets many times before, and the time and place of issuing tickets were mostly concentrated in some large railway stations during Spring Festival travel rush. Subsequently, Han was punished by the public security organs for five days of administrative detention.

　　Where does the false certificate come from? Follow the line.

　　So where did the fake documents held by Han come from? According to Han, it was bought at the price of 600 yuan money by a self-proclaimed "Dragon Master" in a chat group of deaf people two years ago. Following this clue, Yanbian Railway Police set up a task force. After more than ten days of investigation, the identity of "Master Long" was initially confirmed. The man surnamed Wang lived in Wuhan, Hubei Province, and he was responsible for soliciting "business" and selling it. The producer of the false certificate is Du Mou who lives in Wuliangdian Town, Heishan County, Liaoning Province.

　　In order to show the whole process of online ticket purchase with high simulation.

　　With the in-depth investigation of the case, the police found that this is a criminal chain that links with each other through the network, forges, alters and buys and sells official documents of state organs. In order to increase the credibility of the use of fake certificates, criminal suspects often expose the whole process of their successful purchase of train tickets and air tickets at half price on the Internet.

　　In the video, Wang came to the ticket window with a fake disabled military certificate, and showed his certificate to the ticket seller. The ticket seller put the certificate on the verification machine for inspection, and successfully issued the ticket after reading the magnetic stripe information. After the ticket was issued, Wang was still very proud. He gave a thumbs-up to the camera. After demonstrating the process of purchasing tickets, he also showed the camera a number of half-price tickets he successfully purchased, and said that the newly made fake documents had also been delivered.

　　These videos were sent by Wang to several deaf-mute chat groups where he was located to attract buyers. Once a buyer buys it, Du Mou in Liaoning will be responsible for the production. Unlike the high-profile Wang, Du is cautious and very cunning. Before the police rushed to Heishan County to arrest him, he had suspended the business of making false certificates, but during the investigation, the police had fully grasped the criminal evidence of Wang and Du. On December 27, 2018, the police handling cases in Hubei and Liaoning also carried out arrests.

　　A large number of semi-finished documents were seized, and there were many kinds of forgeries.

　　In Du Mou’s copy shop, the police found a large number of semi-finished documents made by him, including disabled soldiers card, disabled card, military officer card, ID card, passport and so on. According to Du Mou, he met Wang, who is also a deaf-mute in the chat group more than two years ago. The two discussed it, and Du Mou made the certificate and Wang was responsible for the promotion. In the past two years, fake certificates from their hands have been sold all over the country.

　　At present, Du Mou and Wang Mou have been under criminal detention. Through express clues, the police have recovered some fake documents sent to various places, and the rest are being further recovered.

If the use temperature is too high

A wok or chopsticks used by consumers.

Non-edible substances may precipitate.

There are security risks

March 24

Shanghai market supervision bureau

Public information display

Yijia (China) Investment Co., Ltd.

14,260 woks are being recalled

And 98,403 sets of chopsticks

1. From October 2018 to September 2022, a total of 14,260 FRUKTKAKA-printed woks with model number 30427237 were produced.

2. From January, 2022 to July, 2022, there were 98,403 sets of KUNGSTIGER Kuntiger chopsticks with model number 00525814.

Reason for recall

The label identification item of FRUKTKAKA printing wok does not meet the requirements of GB 4806.1-2016 "National Food Safety Standard General Safety Standard for Food Contact Materials and Products", and the coating material of wok contains "polytetrafluoroethylene", and the unmarked coating "the service temperature shall not be higher than 250 C" (it may exceed 250 C if it is burned in air for a long time or heated until the oil boils); It may lead to misuse by consumers, damage the coating under the condition of long-term empty burning or heating until the oil boils, increase the probability of some substances in the coating moving out, and have the risk of polluting food and causing harm to consumers’ health.

The labeling project of KUNGSTIGER 4 pairs of chopsticks does not meet the requirements of GB 4806.1-2016 "National Food Safety Standard General Safety Standard for Food Contact Materials and Products", the chopsticks material contains "polyphenylene sulfide", and the unmarked product "the service temperature shall not be higher than 121 C"; It may lead to misuse by consumers. When the temperature is too high, the material state of polyphenylene sulfide may change, polluting food and causing harm to consumers’ health.

Recall measures

Consumers immediately stop using it. IKEA provides consumers with the information about the highest temperature of products. Consumers can download the warning information of the highest temperature in official website, or contact IKEA to get the warning information by express delivery. IKEA (China) Investment Co., Ltd. will publicly and widely release the product recall information, including the official website of IKEA, in-store communication in various IKEA stores, and at the same time, IKEA member customers who have purchased the product (who need to use IKEA membership card in the past five years and keep their contact information correct and effective) will receive short messages about the recall.

Product details

Swipe up and down to view

↓↓↓

IKEA recalls 2419 fishing toys.

There have been many product recalls before.

On March 22nd, IKEA also announced the recall of 2,419 toys. According to the recall announcement, IKEA (China) Investment Co., Ltd. recalled the "BLAVINGAD Blovanger Fishing Game" toys produced from October 2022 to March 2023 from March 21, 2023, involving 2,419 pieces.

Judging from the reasons for the recall, the rivets on wooden parts may be loose and fall off, and if the loose rivets are swallowed by mistake, there is a potential risk of breathing difficulties.

The recall measure taken by IKEA (China) Investment Co., Ltd. is that consumers immediately stop using the product, and said that they will provide customers with a full refund, and will publicly and widely release the product recall information, including the official website of IKEA and in-store communication in various IKEA stores. At the same time, IKEA member customers who bought the product (who have used IKEA membership cards in the past five years and kept their contact information correct and effective) will receive short messages about the recall.

Tianyuecha App shows that IKEA (China) Investment Co., Ltd. has recalled products many times before, involving coffee pots, chests of drawers, dining tables, bowls, plates and cups. In addition, many affiliated companies of IKEA have been fined for product problems. Among them, in February this year, IKEA Trading (China) Co., Ltd. and IKEA E-Commerce (China) Co., Ltd. were fined 400,000 yuan and 160,000 yuan respectively for selling unqualified Mkdorn quilts and children’s reading and writing lamps.

Little friends check themselves quickly.

See if there are any related items in your home.

And don’t forget to forward it.

Share it with friends in need.

Original title: "Stop immediately! Emergency recall! Many people have it at home! 》

Read the original text

　　According to the website of the Ministry of Agriculture and Rural Affairs, recently, the Ministry of Agriculture and Rural Affairs, the Ministry of Natural Resources, the Ministry of Ecology and Environment and the General Administration of Customs jointly issued the Measures for the Administration of Alien Invasive Species (hereinafter referred to as the Measures). The reporter interviewed the relevant person in charge of the Department of Science, Technology and Education of the Ministry of Agriculture and Rural Affairs on relevant issues.

　　Q: Please tell us about the background of the promulgation of the Measures.

　　A:The prevention and control of alien species invasion is related to national food security, biological security and ecological security. In recent years, with the increasingly frequent commodity trade and personnel exchanges in China, the diffusion routes of alien invasive species are more diversified and concealed. Most invasive species can find suitable living environment in China. Once colonized, it is difficult to eradicate them completely, which seriously affects the ecological environment of the invasive areas and damages the sustainable development and biodiversity of agriculture, forestry, animal husbandry and fishery. The Biosafety Law of People’s Republic of China (PRC), which was promulgated on October 17th, 2020 and came into effect on April 15th, 2021, clearly stipulates that "the state shall strengthen the prevention and response to the invasion of alien species and protect biodiversity. The competent department of agriculture and rural areas in the State Council shall, jointly with other relevant departments in the State Council, formulate a list of alien invasive species and management measures ". In order to effectively strengthen the management of alien invasive species, the Ministry of Agriculture and Rural Affairs, together with the Ministry of Natural Resources, the Ministry of Ecology and Environment and the General Administration of Customs, systematically sorted out the relevant legislation at home and abroad, conducted in-depth expert discussions and field research, and widely listened to the opinions of relevant departments, industry experts and the public. On this basis, the Measures were studied and formulated.

　　Q: What is the overall consideration of the Measures for strengthening the whole chain management of alien invasive species and improving the responsibility mechanism?

　　answerAlien invasive species refer to alien species that have been introduced and colonized and brought threats or harms to ecosystems, habitats and species, and affected the ecological environment in China, damaging the sustainable development and biodiversity of agriculture, forestry, animal husbandry and fishery. The general consideration of strengthening the management of alien invasive species is to adhere to risk prevention, source control, comprehensive management, coordination and public participation, highlight key areas and key links, establish and improve management systems, strengthen joint prevention and control, group prevention and group treatment, and comprehensively improve the management level of alien invasive species.The first is to strengthen the supervision of the whole chain.The "Measures" stipulate the prevention, monitoring and early warning, treatment and restoration of alien invasive species, further strengthen the prevention and control of alien invasive species from all aspects, and build a full chain prevention and control system.The second is to clarify the division of responsibilities.The Ministry of Agriculture and Rural Affairs shall, jointly with relevant departments, establish an inter-ministerial coordination mechanism for the prevention and control of alien invasive species, and the local people’s governments at or above the county level shall be responsible for the prevention and control of alien invasive species in their respective administrative areas according to law, and the relevant departments of the local people’s governments at or above the county level shall carry out prevention and control work according to the division of responsibilities.The third is to guide public participation.Strengthen publicity, education and popularization of science, encourage and guide the public to participate in prevention and control work according to law, and no unit or individual may introduce, release or discard alien species without approval.

　　Q: What are the specific requirements for source prevention in the Measures?

　　A: "The Measures put forward clear requirements for strengthening source prevention mainly from three aspects.The first is to standardize the introduction management.Where exotic species such as crops, forest and grass seeds and seedlings, and aquatic products are introduced from abroad due to special needs such as variety cultivation, import approval and quarantine approval shall be handled according to the examination and approval authority. If it is introduced for the first time, the importing unit shall conduct risk analysis and submit a risk assessment report to the examination and approval department.The second is to strengthen port prevention and control.The customs shall strengthen port prevention and control, crack down on illegal activities such as illegal introduction, carrying, delivery and smuggling of alien species, and dispose of the discovered alien invasive species according to law.The third is to strengthen domestic quarantine.The competent departments of agriculture, rural areas, forestry and grassland at or above the county level shall strengthen the quarantine supervision over the trans-regional transportation of crops, forest and grass seeds and seedlings, plant products, aquatic seedlings, etc., so as to prevent the spread of alien invasive species.

　　Q: How does the Measures stipulate the monitoring and early warning of alien invasive species?

　　answerIn order to strengthen the monitoring and early warning of alien invasive species and grasp the status of alien invasive species in time, the Measures mainly make three provisions.The first is to carry out investigation and monitoring.Establish a general survey and monitoring system for alien invasive species, organize a national survey every ten years, build a national monitoring network for alien invasive species, and carry out regular monitoring.The second is to issue early warning and forecast.The competent departments of agriculture, rural areas, forestry and grassland at or above the provincial level and the customs shall strengthen the sharing of monitoring information, analyze and judge the occurrence and spread trend of alien invasive species, issue early warning and forecast in time, and guide the prevention and control.The third is to standardize information release.The overall situation of alien invasive species in China is uniformly released by the relevant departments of the Ministry of Agriculture and Rural Affairs. The occurrence of alien invasive species in related fields shall be released by the relevant departments of the State Council according to their duties and powers. Provincial agricultural and rural authorities, in consultation with relevant departments, uniformly release the situation of alien invasive species in their respective administrative areas.

　　Q: What are the clear provisions of the Measures on the implementation of governance restoration?

　　A:In order to vigorously promote the management and restoration of alien invasive species, the Measures stipulate that the Ministry of Agriculture and Rural Affairs, the Ministry of Natural Resources, the Ministry of Ecology and Environment and National Forestry and Grassland Administration should study and formulate strategies and measures for the prevention and control of alien invasive species according to their division of responsibilities, and all localities should formulate prevention and control plans and implement prevention and control measures in light of actual conditions.Control of alien invasive plants,According to the actual situation, measures such as manual uprooting, mechanical uprooting, spraying green chemicals and releasing natural enemies can be taken in the key growth periods such as seedling stage, flowering stage or fruiting stage.Control of alien invasive pests and diseases,Measures such as selecting pest-resistant varieties, pre-treating seedlings, physical removal, chemical elimination and biological control should be taken to effectively prevent the spread of pests and diseases.Control of alien invasive aquatic animals,Measures such as targeted fishing should be taken to prevent its further spread.Besides,The "Measures" require that measures such as planting native plants and releasing local species should be taken according to local conditions to restore the ecosystem in the area where alien invasive species occur.

　　Q: The Measures will be implemented on August 1, 2022. How to implement them in the next step?

　　answerThe Ministry of Agriculture and Rural Affairs, together with relevant departments, will earnestly publicize and implement the Measures and strengthen the management of alien invasive species. Focus on three aspects of work.First, do a good job in publicizing and interpreting the Measures.Take a combination of online and offline, organize training for managers at all levels, do a good job in interpreting the provisions of the Measures, and improve the ability of supervision and management according to law. Production and distribution of popular science propaganda materials, to enhance public awareness of prevention and control.The second is to promote the general survey of alien invasive species.In farmland, fishing waters, forests, grasslands, wetlands, major ports of entry and other areas, speed up the implementation of the general survey of alien invasive species, and find out the species, quantity, distribution range and harm degree of alien invasive species in China.The third is to strengthen the management of alien invasive species.Formulate prevention and control guidelines by classification and species, clarify the key periods, key areas and main measures for prevention and control, strengthen policy support and technical guidance for governance, and take comprehensive measures to effectively control alien invasive species.

　　Cctv newsAccording to the Central Meteorological Observatory, yesterday, heavy rainfall mainly occurred in eastern Sichuan, northwestern and southwestern Shaanxi, central Shanxi, northeastern Shandong, central Guangxi, eastern Guangdong and other places, including Chengdu, Mianyang and Guangyuan in Sichuan, Hanzhong in Shaanxi, Baise in Guangxi and Shanwei in Guangdong. Thunderstorms or hailstorms occurred in southern Ningxia, north-central Shaanxi, western Shanxi, and central and eastern Shandong. It is estimated that there will be heavy rain or rainstorm in the southwestern Shaanxi, eastern Sichuan Basin, Jianghan, Jianghuai, northern Jiangnan, eastern Huanghuai, eastern North China, southern Liaoning and northern Heilongjiang on the 28th to 30th, with local heavy rain accompanied by obvious strong convective weather. The Central Meteorological Observatory continued to issue a blue warning for heavy rain and strong convective weather this morning.

　　Today, there are heavy rainstorms in Liaodong Peninsula, eastern Beijing, northern Tianjin, northeastern Hebei, central and eastern Shandong, eastern Sichuan, southwestern Shaanxi, most of Chongqing and western Hubei, among which there is heavy rain (100-140 mm) in northern Chongqing, accompanied by short-term heavy rainfall (the maximum hourly rainfall is 30-50 mm, and the local area can exceed 60 mm). Parts of northeastern Inner Mongolia, southwestern Heilongjiang, central and western Jilin, southern Liaoning, southeastern Shaanxi, eastern Hebei, eastern Beijing, Tianjin, northern and eastern Shandong, northern Anhui, northern Jiangsu and other places will have 8-10 thunderstorms or hail weather, and the local wind can reach 11.

　　The public should pay attention to the weather in time, prevent the adverse effects of heavy rainfall and local strong convective weather on traffic travel, and stay away from areas with high risk of meteorological disasters.

　　In addition, it is expected that there will still be many hot weather in North China, Huanghuai and other places in the next two weeks, with the main high temperature periods from June 29 to July 2 and July 6-10. The daily maximum temperature in central Inner Mongolia, North China, Huanghuai and Fenwei Plain will be 35℃ ~ 39℃, and the local temperature can reach 41℃. High temperature weather is full of endurance, so the public should pay attention to temperature changes, reduce outdoor activities, take measures to prevent heatstroke and heat stroke.

　　Cctv newsThe Central Meteorological Observatory continued to issue an orange rainstorm warning at 10: 00 on July 28th.

　　It is estimated that there will be heavy rains in parts of Fujian, eastern Jiangxi, eastern and southern Zhejiang, central and southern Anhui, southern Hebei, most of Shandong, central and northern Henan, eastern Gansu, central Shaanxi, northern Hubei, western and southern Yunnan, among which there will be heavy rains in parts of southern Anhui, northwestern Jiangxi, central and southern Zhejiang and most of Fujian, and in southeastern Fujian. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 30 ~ 60 mm, and the local area can exceed 80 mm), and there are strong convective weather such as thunderstorms and strong winds.

　　Defense guide:

　　1, the government and relevant departments in accordance with their duties to do a good job in emergency work against heavy rain;

　　2. Cut off the dangerous outdoor power supply and suspend outdoor work;

　　3. Units in danger zones shall suspend classes or business, and take special measures to protect the safety of students, children and other working personnel who have arrived at school;

　　4, do a good job in urban and farmland drainage, pay attention to prevent possible disasters such as flash floods, landslides and mudslides.

　　Lu Yishe (people’s vision)

　　Core reading

　　In the 2017 "Government Work Report", it was proposed to "support and guide the sharing of economic development". At present, bike-sharing and shared cars are developing rapidly, and shared office is also on the rise. So, what is shared office? For enterprises and society, what value and prospect does shared office mean? Please see the reporter’s field investigation in Shanghai.

　　Save money and time.

　　■ A seat can be rented, and startups can also work in the city center.

　　Cheng Yin never thought that the office was done so quickly, and it was in Jing ‘an District in the center of Shanghai!

　　"A person’s office, rent an office? It’s hard to think about it. However, if you find WEWORK, you will get it in one go. " Cheng Yin said with a smile. Cheng Yin’s company is called Miller Mifan Fashion Company, which was established in Hangzhou in the second half of 2014 and entered Shanghai at the end of 2016 to set up a marketing center. Cheng Yin is the first employee. "Fortunately, our founder has long heard of WEWORK and decided to rent it through WEWORK."

　　Online application, on-site viewing, the office of WEWORK Yanping Road attracted Cheng Yin at once: a relaxing office environment, a seat for rent. "It suits me perfectly. As long as I rent a seat, I don’t have to worry about other things anymore!" Cheng Wei said.

　　Cheng Yin rents a seat for more than 3,000 yuan per month, which sounds expensive at first glance. "However, it is still very cost-effective. I only paid a seat fee, but the meeting room and WiFi are free, the tea and coffee in the tea room are free to drink, and each person can have 120 pages of printing opportunities every month, and the electricity and property fees are also free. More importantly, I don’t have to consider renting an office, decorating and buying furniture. How much time has I saved! "

　　The WEWORK rented by Cheng Yin is located in Jing ‘an District, Shanghai, and the daily rent per square meter of the commercial building is 8-mdash; 10 yuan. "But WEWORK makes it easy for a startup to enter the city center!" Member companies can add seats as needed. In less than two months, Cheng Yin, who keeps recruiting new employees, has applied for a quadruple room.

　　Interestingly, individuals can also rent a "farewell dinner" or "mobile station" at WEWORK. "Most of these people are lawyers, accountants, consultants, etc. Their working hours are not fixed and they can come at any time." The staff introduced.

　　Community-oriented

　　■ Share global resources and connect with the international market to form a win-win situation.

　　WEWORK originated in the United States, but because China investment company — — Hony Capital invested in its US headquarters and joined the board of directors, and its development in China has obviously accelerated.

　　In just over a year, WEWORK has taken root in Shanghai, entered Hong Kong and Beijing, and has 8 office buildings all over the country. In Hong Kong, the first WEWORK building in Causeway Bay was nearly 80% as soon as it opened. In Shanghai, the East China Sea Center, which is about to open, has not yet opened, and there is a big customer … …

　　Although the supply of commercial buildings in Shanghai has exceeded the demand, shared office is favored for reducing costs. For example, joining a member rental station in WEWORK saves 30% compared with renting an office independently & mdash; 40% of the cost and the working environment is comfortable.

　　The most important reason lies in its "communization" and "communization". Members enjoy not only seats and public spaces, but also global resources: members can find seats in WEWORK buildings in any country and any city for free, and they can also communicate with 100,000 members around the world at any time to gain potential customers or fans.

　　Cogobuy is an intelligent hardware platform company founded three years ago. Its net name is "Hard Egg" and it has rented 34 workstations in WEWORK. "We hope that through this platform, we can meet international partners and communicate and cooperate with other international members." Zhang Wenzhao of Ketong Core City said.

　　In today’s economic globalization, the connection between international markets is particularly important for many companies. Zhao Linghuan, chairman and CEO of Hony Capital, explained: "It will cost a lot to find someone to design, manufacture, develop and reuse in new york, but if this demand is placed in WEWORK’s online community, it is possible to find a low-cost supplier as far away as Shanghai. On the contrary, so do members in Shanghai. This has formed a win-win situation. "

　　The rise of local sharing

　　■ With the increasing diversity of modes, enterprises can have more suitable choices.

　　Fang Ming and a group of Peking University people founded the "three-care talents" who specialize in recruitment, and settled in the sugar town where they worked together; Teddy (Shanghai) E-commerce Company founded by Yao Zongchang mainly serves people who dry clean clothes, and chose Zhongchuang Space in the Science Park of Shanghai University of Engineering Science to develop from several workstations to more than 500 workstations … … WEWORK is not the only way to share office in Shanghai.

　　Drawing on WEWORK’s model, many shared office spaces have emerged in China, and sugar cube towns and clubs have grown rapidly.

　　Wan Li Jiang, the founder of Sugar Cube Town, said: "WEWORK is the founder of the shared office model. There are many aspects that we are difficult to learn, but the shared office space created locally is also unique."

　　At present, there are generally three ways to share office: creating space, accelerator and joint office. "Many of Zhongchuang Space and Accelerators are start-ups, even in their infancy. Many companies enjoy free workstations and enjoy different services according to different growth progress. Some workstations are properly charged, and they may get more investment because of their development and growth. The main mode of joint shared office is the paid workstation and the public space outside the seat. "

　　WEWORK has many mobile stations, and Sugar Cube Town intends to reduce the number of mobile stations. "Most China members still pay attention to privacy. We are more fixed rooms and are very popular. Also, WEWORK provides free beer, while managers in China don’t want employees to drink alcohol during work, which is basically not provided. " Wan Li Jiang said.

　　No matter how differentiated, local shared office is also trying to reduce the cost of entering enterprises. Wan Li Jiang said, "We regard all the resident members as a team and concentrate on purchasing services. One or two small businesses have no bargaining power, and when we talk about the whole sugar cube town, we talk about the price and the business cost will come down. "

　　Save social costs

　　■ Accelerate the establishment and growth of entrepreneurial and innovative enterprises and create more development opportunities.

　　It’s not just companies that are losing costs. WEWORK investors told reporters a new phenomenon. After the opening of WEWORK’s shared office building in Causeway Bay, Hong Kong, a large number of entrepreneurial youths unexpectedly welcomed. Previously, there were few entrepreneurs in Hong Kong. One of the important reasons was that the cost of office business in Hong Kong was too high, and the sharing mode gave young people the opportunity to enter the metropolitan center to work hard.

　　Gong Yan, a professor at China Europe International Business School, believes that the test of the shared office model depends on whether it improves the efficiency of business transactions and reduces transaction costs. Judging from the current situation, shared office is of great significance to these two aspects. With the prosperity of e-commerce, more and more businesses have begun to adjust and absorb more new enterprises and new models through the shared office model to enhance the vitality of the city.

　　Luo Shanying, Party Secretary and Deputy General Manager of Shanghai Zizhu High-tech Zone, said that sharing office reduces the business cost of enterprises, which is just an account of enterprises. More importantly, shared office has accelerated the establishment and growth of entrepreneurial and innovative enterprises, created more development opportunities for society, and reduced more consumption at the same time. This social cost account is more valuable.

　　■ Reporter’s Notes

　　Cost reduction needs model innovation.

　　Just because of the change of office form, new development opportunities have been created and the cost problem has been alleviated to some extent.

　　Reducing costs and increasing efficiency is an eternal proposition in economic development and enterprise operation. This is especially true in the critical period of economic transformation. Lowering the cost a little may bring one more opportunity, a new growth point, or even a new growth pole.

　　However, cost reduction will not happen naturally. In addition to the government’s decentralization, it is also necessary to tap wisdom and find more paths. Shared office is an innovation of market model, which allows more people to obtain better office resources and market resources at lower cost. This makes people firmly believe that reducing costs also requires model innovation.

　　　　　　　 Sawajiri Erika, an actress, attended the press conference of Gaoye Youli beauty brand endorsement, which attracted about 250 reporters to report. Apart from the naked scale of the advertisement, she was once "banned" by the firm last year, and now her advertising value is another focus.

　　Before being fired last year, Ying Longhua was one of the spokespersons of kanebo, a well-known Japanese cosmetic brand. According to the person in charge of a well-known advertising company, "the endorsement fee of a well-known cosmetic company is between 30 million and 50 million yen, which is subdivided into 7 million and 80 million yen according to the artist’s debut time, popularity and whether he is a TV drama star. However, advertisers also put many additional conditions on artists, including prohibiting scandals, tanning and tattooing.

　　This time, some media reported that Ying Longhua’s salary was around "200 million yen", considering that she is only 23 years old — — It is still a "Ruoshou" actress, and people in the circle think that "it will not reach the figure of 100 million units" and "it should be around 50 million yen, and now the economy is in recession".

　　At the press conference, the representative of Gaoye Youli Club said that "Yinglong Hua didn’t ask for the film fee, and the two sides reached a consensus readily on the endorsement fee". It is understood that Yinglong Hua is willing to "condescend" to accept the low-cost film fee in order to prepare for the future entry into Hollywood. "Now, the living expenses in Spain with her husband, the huge burden of attending English and performing courses, etc., all need to reserve funds in advance."

　　The selection of spokespersons for Gaoye Youli brand has always been controversial. In the 1990s, Seiko Matsuda, who was deeply involved in the scandal, and Ryoko Yonekura &hellip, who broke up with Kabuki actor Ichikawa Ebizou shortly; … Several times caused a sensation in the world.

　　A well-known brand company, which has always been a "sworn enemy" with Takano Tomori, is not to be outdone. In order to compete with its "topical spokesperson", during the World Cup, Beckhams, beauty skier Uemura Aiko and even Kimura Takuya of national group SMAP were invited to appear in advertisements.

　　In addition, it is worth mentioning that it is still unknown whether the adventure of launching Yinglong Hua, which is famous for its arrogance, will be a "loss-making business", because Yinglong Hua, who made it public at the press conference and will not withdraw the "six rules for interviewing" sent to major media before, will continue to be treated coldly by TV stations, newspapers and other media in the future. In an interview with the weekly magazine, the person in charge of Takano Youli admitted that "when Yinglong Hua was announced as the brand’s new spokesperson, it received 100 complaints from customers". Whether Yinglonghua can "generate income" for the brand can only be seen.

More wonderful pictures on the next page

In February, 2021, "Hu Wensui Art Museum" was inaugurated in the Ancient City Park in Huangpu District. It used to be the former site of Hunan Qianye Office. Today, this white-walled gray tile building with Huizhou style meets the public with a new look. Hu Wensui is a famous calligrapher in contemporary China and a representative of Shanghai style calligraphy. More than 100 calligraphy and paintings of Mr. Hu Wensui at various stages are displayed in the museum. Two years ago, on behalf of her family, Mrs. Hu Wensui donated nearly 1,000 pieces of Hu Wensui’s works to the Huangpu District People’s Government. Now, with the completion of the Art Museum, Shanghai Huangpu has added a cultural business card.

Hu Wensui Art Museum Inauguration Ceremony

Hu Wensui was born in 1918. He studied calligraphy with Mr. Shen Yinmo in the early 1950s. Prior to this, he also had two experiences in the military and business respectively. Compared with calligraphy attainments, the world knows little about another legendary experience of Hu Wensui: designing a trademark for "Lai Mao" wine.

First, Hu Wensui’s career in the home front

When the Anti-Japanese War broke out in 1937, Hu Wensui was less than 20 years old. He joined the propaganda team of the Political Propaganda Department of the 105th Division of the National Revolutionary Army. The 105th Division was adapted from Zhang Xueliang’s guard during the "Xi ‘an Incident". Wang Tiehan, the division commander, once refused to carry out the "non-resistance" order during the "September 18th Incident" and fired the first anti-Japanese shot in Northeast China. The 105th Division went all the way to the west, and successively participated in Changsha Battle and Nanchang Battle. Hu Wensui also went to the mainland to engage in propaganda work with the army.

In 1941, China entered the most difficult stage of the Anti-Japanese War. The territory in the southeast fell, and the rear area suffered an unprecedented military blockade. Yunnan-Guizhou became the only channel for the Allies to transport goods to China. This year, Hu Wensui went to Lashuo, Myanmar with the army, worked as a mechanic in the transportation department and participated in the construction of the Yunnan-Myanmar Highway. Later, due to illness, Hu Wensui left the army and temporarily stayed in Guiyang. After his military career came to an end, Hu Wensui began to consider the way of industry. Because he is good at calligraphy and painting, he first opened a small shop in Guiyang to undertake trademark advertising and printing business, and later opened a small printing factory. During his years in Guiyang, Hu Wensui made friends with people from Guizhou’s industrial and commercial circles for support.

Mr. Hu Wensui (1918-1999)

At this time, Lai Yongchu has become an influential leader in Guizhou’s industrial and commercial circles. Lai Yongchu is a native of Guiyang. His family started with groceries trade and loans in the early years, and gradually grew from "twenty taels of silver" to tens of thousands of wealthy businessmen. Lai Yongchu, the son of Lai’s parents, took charge of the bank business after inheriting the family business. In 1936, Lai Yongchu founded Daxing Industrial Company to expand its business scope. After having more money, Lai Yongchu started his business activities in Guiyang and joined the social circle of Guizhou Chamber of Commerce. Around 1940, Lai Yongchu entered the Guiyang Chamber of Commerce and served as the executive director. With the help of the organizational strength of the Chamber of Commerce, he successively founded Guizhou Business Daily and Guiyang Business Friends Club to serve local businessmen. During the Anti-Japanese War, Lai Yongchu also served as a senator in Guiyang and a bank manager in Guiyang.

Mr. Lai Yongchu (1902-1981)

In 1937, due to poor management, the former Hengchang Burning House in Maotai Town, the shopkeeper Zhou Bingheng took a stake in Daxing Industrial Company in Lai Yongchu with the winery. In 1941, Zhou Bingheng resold the winery to Lai Yongchu. After Lai Yongchu took over, he renamed it "Hengxing Winery" and introduced a new product: Laimao.

Brewing was originally the tip of the iceberg in Lai Yongchu’s business empire, but later it became the most famous brand. The acquaintance and cooperation between Hu Wensui and Lai Yongchu also started from "Lai Mao".

After Lai Yongchu named the product "Lai Mao", he began to organize the design of trademarks. Almost at the same time, Hu Wensui and Lai Yongchu met. Therefore, the design of "Lai Mao" trademark was undertaken by Hu Wensui. The trademark of "Lai Mao" is a Dapeng bird pattern, and it symbolizes the world with a ring as the background. The Roman pinyin "Lay Mau" of "Lai Mao" is printed on the top of the Trade Mark, and the English logo "Trademark" (meaning registered trademark) is printed on the bottom. In 1943, Hu Wensui established a firm foothold in Guiyang and opened the "Shilun Printing Factory". Since then, the trademarks of "Lai Mao" wine have been printed by Shilun Printing Factory.

"Lai Mao" Bottle Trademark in the Republic of China

The trademark design of "Laimao" wine has incorporated many modern business ideas. Previously, most of the trademarks of Maojiu were not fastidious enough. For example, when Huajia Chengyi Shaofang Maojiu applied for a trademark in 1940, it was only marked with the words sorghum spike and "Huisha Maojiu". After the product name and trademark of "Lai Mao" came out, various wineries followed suit. Later, Chengyi Shaofang also called its maojiu "Huamao", and the Ronghe Shaofang of the Wang family also called itself "wangmao". Many imitation Mao wines outside Maotai Town also use this title, and imitation Mao wines such as "Jinmao", "Dingmao" and "Yuemao" emerge one after another in the market.

The story about the falsification of Moutai is not only in today’s market. Let’s take a look at Lai Yongchu’s own memories:

"In the old society, everyone just made money, and there was no credibility at all. It was really impossible to stop counterfeiting. Not only is it popular in Guiyang to sell fake maojiu, but even on the way from Guiyang to neighboring provinces, hotels sell fake maojiu, some print trademarks as fake maojiu, and some dry-recycle empty maojiu bottles, one in a corner, and then put sorghum wine as maojiu, which makes a lot of profits. "

"Lai Mao" wine advertisement and "Yue Mao" wine advertisement imitating Lai Mao trademark in the Republic of China

Second, the cooperation between Hu and Lai and the rise of Maotai liquor

Modern Moutai generally originated in the late Qing Dynasty and was first managed by salt merchants. At the end of the 19th century, the brewing workshops in Maotai Town included the "Chengyi Burning House" of the Fahrenheit family and the "Ronghe Burning House" of the Wang family. In the 1920s, Zhou Bingheng, a businessman from Guiyang, opened the Hengchang Burning House in Maotai Town, and since then, there have been three wineries in Maotai Town. In the 1940s, Lai Yongchu acquired Hengchang Shaofang and renamed it Hengxing Winery. Hengxing Winery is the youngest of the three wineries in Maotai Town, but by the time of the victory of the Anti-Japanese War, it has become the largest winery. This is closely related to the luck, business opportunities and brand management in Lai Yongchu.

After the outbreak of the Anti-Japanese War, the National Government moved westward to Chongqing, and a large number of military officials moved inward. Hundreds of thousands of military and political personnel moved inward, which brought huge consumer demand. Maotai liquor was gradually welcomed by the upper class because of its high price and scarcity. Whether it’s the official reception of military and political high-level officials or the social gifts of writers and writers, Moutai appears in their daily lives, which is of course in sharp contrast with the poor life of middle and lower-level civil servants in the rear area.

Throughout the Republic of China, the price of Mao wine has been at a high level. Before the outbreak of the Anti-Japanese War, the price of a bottle of Mao wine was about 1 silver dollar, and it was necessary to add 1-2 cents to buy it from the agency. After the outbreak of the Anti-Japanese War, the Kuomintang-controlled areas began to experience serious inflation, and the price of Mao wine was also rising. According to the Shanghai newspaper in January, 1946, "Lai Mao" liquor was "sold for 5,000 French francs in Chongqing, and the counterfeit currency was one million yuan". By November 1946, a bottle of Mao wine would cost 25 thousand yuan.

After the war, Moutai also broke through the southwest corner and sold to the whole country. In 1946, Chongqing Credit Information News reported as follows: "Moutai produced in Renhuai, Guizhou Province, has a mellow taste and is well-known. Before the Anti-Japanese War, it was sold all over the country. Due to the war, the sales area was gradually reduced, only the rear area was used as the sales area, and the transportation convenience area was gradually restored. The oldest Moutai company, Cheng Yi Heng Xing Rong and the three companies, had an annual output of several hundred thousand Jin, and it was still being promoted in Guangzhou, Beijing and Shanghai due to their achievements.

After the victory of the Anti-Japanese War, Shilun Printing Factory and Hengxing Winery have already taken shape. Hu Wensui Shilun Printing Factory reached the scale of "more than 100 employees and two rubber offset presses", while there were only five printing equipments in Guiyang at that time. The printing factory undertakes the printing business of teaching materials, literature, history and scientific research books. Hu Wensui, 30, has become a rising star in Guiyang’s cultural and business circles. In 1950, facing the new situation, Hu Wensui made a choice. He took the initiative to hand over the printing factory to the Guizhou provincial government, and the Shilun Printing Factory was merged into Guizhou People’s Printing Company, and later changed to Guizhou Xinhua Printing Factory, and embarked on the track of state-owned. Hu Wensui moved his family to Shanghai and began his calligraphy life.

Lai Yongchu’s career in Guiyang has also further grown. He once served as the general manager of Guizhou Provincial Bank, mastering the financial lifeline of Guizhou, and concurrently engaged in salt industry, mining industry, newspaper industry, charity and education. Looking back at the history of Lai Yongchu’s commercial prosperity, the rapid growth of its wealth and even its social status is almost synchronous with the growth of Guizhou’s wartime economic status. By entering the Chamber of Commerce, Lai Yongchu began to frequently deal with high-ranking military and political figures in Guizhou, and presented them with "Lai Mao" wine as a gift. After the Kuomintang retreated to Taiwan Province, Guizhou was not liberated. Because of Lai Yongchu’s position in the financial world, Gu Zhenglun, then chairman of Guizhou Province, persuaded Lai Yongchu to go to Taiwan Province and asked him to ship all the funds of Guizhou Bank to Taiwan Province, and left a plane waiting in Xingren. In the end, Lai Yongchu chose to stay in Guizhou to welcome the new regime.

From a larger historical background, the story of Hu Wensui’s participation in Lai Mao’s trademark design outlines the social mobility of China when he went to war. Before the Anti-Japanese War, Guizhou was located in the border and the traffic was blocked. In wartime, the National Government used the central finance to develop southwest transportation, and Guizhou became a transportation hub in the rear area. In addition, the inward migration of personnel has also brought a large number of talents to the southwest. The cooperation between Lai Yongchu and Hu Wensui is the embodiment of this social mobility.

Third, the "Lai Mao" international movement under the background of marketization

It can be said that the popularity of Moutai in the Republic of China, especially in the rear area of the Anti-Japanese War, laid the foundation for becoming a national famous wine in one fell swoop after 1949. In 1950, Lai Yongchu went to Beijing with the "Kunzhu delegation" from Yunnan-Guizhou New Liberated Area, and was invited to attend the first anniversary ceremony of the National Day. With Lai Yongchu, 50 bottles of "Lai Mao" wine were sent to Huairentang Auditorium in Zhongnanhai for exhibition.

In November 1951, Renhuai County Monopoly Bureau came forward to redeem Fahrenheit Chengyi burning house, and immediately established "Guizhou Province Monopoly Company Renhuai Maotai Distillery". In October 1952, the "Ronghe Burning House" of the Wang family was confiscated and included in Maotai Distillery. In February 1953, Hengxing Distillery in Lai Yongchu was taken over by Maotai Distillery. Soon, Maotai Distillery was systematically supported by the central government and the Guizhou provincial government, and changed into an enterprise directly under the Guizhou Provincial Department of Industry. Its production, domestic sales and export links were repeatedly concerned by central leaders such as Zhou Enlai and Zhu De.

After 1950s, China Liquor went through the industrialization stage in the planned era. At the same time, the development of famous wines has become a task with financial significance. Before 1978, Maotai Distillery successively obtained construction funds from the central and provincial levels, as did other famous wineries. After 1980s, the liquor industry gradually entered the stage of marketization, private liquor factories began to rise, and liquor pricing power was decentralized. The descendants of Lai family in Guiyang have developed various kinds of liquor named after Lai Mao, which was once very popular. In 1988, Maotai Distillery registered the "Lai Mao" trademark, but the registration was revoked because Maotai Distillery did not use the "Lai Mao" trademark for three years. Since then, the competition for trademark rights around "Lai Mao" has also begun. For a time, thousands of "Lai Mao" wines emerged in the market, and the trademark of "Lai Mao" was used at will until Maotai Distillery regained the trademark of "Lai Mao" in 2014.

The international movement of "Lai Mao" brand under the background of marketization is behind the commercial operation of thousands of small wineries. There are two important conditions for this operation: technology sharing in the planned era and the redevelopment of historical assets.

In the era of planned economy, the local industrial departments were responsible for liquor production. In order to realize the innovation of national brewing technology, the central government promoted the technical circulation of liquor by administrative means. For example, in order to expand the output of Moutai, the Ministry of Light Industry has spent a lot of resources to study the production of Moutai in different places, and set up a "Moutai ex situ test plant" in Zunyi. Another example is that the Ministry of Light Industry has systematically summarized the production technology of Fenjiu, LU ZHOU LAO JIAO CO.,LTD and other famous wines, and extended its technology to all county-level wineries in China, thus forming a series of local brands, which have become important original capital of private wineries in the wave of marketization.

This mechanism is also applicable to the economic ecology of Maotai Town. From the three burning houses in the Republic of China to the monopoly of Maotai Distillery in the planned economy period, and then to the rise of thousands of brewing enterprises in Maotai Town after marketization, it is precisely the achievements of the popularization of brewing technology that have released the so-called "Maotai-flavor liquor" and thus formed a huge industrial scale. Under the huge profit space, "Lai Mao" has become a sales gimmick for private capital to enter the market.

All kinds of "Lai Mao" wine.

As an important historical asset attached to Moutai, "Lai Mao" brand is the key to enhance the product premium of newly established liquor enterprises. The attached history has thus become a common phenomenon in the liquor industry. With regard to the story of "Lai Mao" in the Republic of China, Hu Wensui’s experience in designing the trademark of "Lai Mao" was almost annihilated. On the contrary, fictional urban legends spread widely. For example, "Lai Mao won the gold medal in the 1915 Panama World Expo" was a typical oolong in commercial marketing.

In a word, the trademark story of "Lai Mao" not only outlines a "dark line" in the social and economic history of the rear area of the Anti-Japanese War, but also runs through the ups and downs of the development history of liquor in the 20th century.