Comment on China National Intellectual Property Administration’s Invalidation Decision of Re-examination Thoughts on Creative Judgment of Invention Patents Based on Graphical User Interface

【 Preface to Words 】

Graphical user interface (GUI) is the way for users to interact with computers, and it is also the front-end representation of the underlying program code. Because of the particularity of invention patent applications involving computer programs, how to grasp the creative judgment of invention patents based on GUI is also controversial. In this paper, through a case of invalidation request, the creative judgment of invention patent based on graphical user interface is analyzed in detail.

[Concept elaboration]

Chapter 9 of the Examination Guide gives special provisions on the writing of the description and claims of an application for a patent for invention involving a computer program. It is necessary to reflect the technical scheme of the invention as a whole and record the necessary technical features for solving technical problems, instead of simply describing the functions that the computer program has and the effects that the functions can achieve. The method claims should describe in detail the functions that the computer program performs and how to complete them according to the steps of the method flow. The provisions on creative review in Chapter 9 of the Examination Guide, when examining an application for a patent for invention with algorithmic features or business rules and methods, should consider the algorithmic features or business rules and methods that are functionally mutually supportive and interactive with the technical features as a whole. This provision does not conflict with the provisions on creativity in Chapter 4 of Part II of the Examination Guide, and the creative judgment of an application for a patent for invention based on graphical user interface has the same creative judgment as that of applications for a patent for invention in other fields. How to better deal with the relationship between specific writing methods and creative judgment, especially how to accurately identify technical effects under this writing method needs more discussion.

Taking the case under review as an example, it relates to the technical content that users can directly perform simple and intuitive gesture operations on the display screen, which is widely used in the man-machine interaction of the graphical user interface of mobile intelligent terminals. The subject of claim 1 is a shooting method, and part of the features defined by this shooting are the functions executed by computer programs and how to complete these functions, and part of the features are the dynamic changes of the graphical user interface. The effects of graphical user interface recorded in the manual are mostly subjective feelings established in the process of using products, and these characteristics are related to their technical fields. However, whether the characteristics describing the effects of people’s cognitive impressions, psychological reactions and behaviors are obvious or can produce beneficial technical effects compared with the existing technologies, the author believes that in addition to considering the technical scheme recorded in the invention patent application for graphical user interface, we should also treat the invention of graphical user interface as a whole, and consider the technical fields to which the invention belongs, the technical problems solved and the production.

[Case Deduction]

First, determine the technical effect and technical problems in the technical field.

The patent involved in the examination decision is the shooting method limited by the operation steps of the graphical user interface, and the comparison file used in the examination decision is the software version before this patent, both of which are used for shooting the mobile terminal by man-machine interaction of the graphical user interface. The difference between them is that the patent has added the feature that the button shape changes in the same direction as the carrier moves on the screen to remind the user of the current operation information. Just looking at the above differences, it’s just a dynamic graphical user interface operation change, whose function is to prompt the user’s current operation and enhance the user experience. The effect brought by this operation change in any graphical user interface is consistent, and it is impossible to know its beneficial effect, but it is completely different when it is placed in the field where the invention patent is located. The change caused by this operation is the change of whether the shooting information prompt is given during the shooting process, which is the effect produced in practical application. Moreover, there is a big difference in the experience between the photographer with information prompt and the photographer without information prompt, so it is necessary to combine the technical field to determine the technical effect.

Also considering the technical field, it will be clear in creative judgment that the technical problem to be solved is closely related to online video shooting. This button posture changes with the movement of the button, which can give the photographer accurate information. By giving the information, the photographer can know what he is doing and have an intuitive feeling of what he is doing, that is to say, he knows that the technical task of improving the nearest existing technology in order to obtain better shooting effect is to give corresponding shooting tips. Without the technical field, "the position and posture of the button changes with the movement of the carrier" is a change in the graphical user interface, just like the simple movement of the mouse on the computer display interface, which is not related to the actual operation and will not produce the actual technical effect, and the technicians in this field are not clear about the problem to be solved by this feature. Therefore, in creative judgment, it is necessary to consider the technical effect of technical features in the technical field of graphical user interface and re-determine the technical problems that need to be solved according to the technical field.

Second, objectively judge the technical effect and technical problems

First of all, objectively understand the technical effect and technical problems of the patent recording scheme. Technical effect is an important factor to judge creativity, and beneficial technical effect is an important basis to determine whether an invention has "significant progress". The description should clearly and objectively state the beneficial effects of the invention or utility model compared with the existing technology. The patent involved in this decision records that the invention in the prior art has the beneficial technical effects of "supporting the interactive action of shooting button movement with finger movement, meeting the needs of users to continue shooting with multi-angle and rotating mobile phones, and improving the user experience". In the author’s opinion, after reading this patent, we can know that the specific technical feature of the shooting method "the button moves with the finger during shooting" brings the technical effect of "multi-angle, rotating the mobile phone can continue shooting", and based on this technical effect, the problem of "how to achieve multi-angle shooting" is determined to be solved, but "improving the user experience" cannot solve the above problem; At the same time, the technical effect is brought by the technical features of the invention directly acting on the product or inevitably produced in the product, which is the product itself and the external presentation of the technical scheme, while "improving the user experience" is the intuitive feeling of the user in the process of using the product, which is also interpreted in ISO9241-210 standard as including the user’s feelings, beliefs, preferences, cognitive impressions, physiological and psychological reactions, behaviors and achievements in using the product. These feelings are formed by people’s processing, and they may vary from person to person. Similarly, people’s feelings are not the attributes of products, so it is not appropriate to divide them into technical features with technical effects.

Secondly, objectively understand the technical effects of patents compared with existing technologies. In the decision, the reference document discloses the above-mentioned feature "supporting the interactive action of shooting button movement with finger movement", which also discloses the claimed technical effect, and the Review Guide says that "as a principle, any technical effect of the invention can be used as the basis for re-determining technical problems". Therefore, in the case that the difference between the technical scheme protected by this patent claim and the reference document has changed (the specific difference feature is as above), the technical scheme of this patent should be re-recognized when judging creativity.

In the above distinguishing features, "used for prompting the user’s current operation information" is the function or result of "the shape of the button changes in the same direction with the movement of the carrier", which is not the operation mode or step of shooting. Although it can satisfy the user’s easier interaction with the product, it is beneficial to complete the ideal shooting and even improve the user experience. In the case that the technical scheme does not record that "Prompting the user’s current operation information" is associated with the product it works on and can realize a specific function, it should not continue to be considered that this feature has other technical effects, unless the technical scheme also records that the next step or operation should be continued according to "Prompting the user’s current operation information". Therefore, the technical effect of the above distinguishing features is that the button shape changes in the same direction with the movement of the carrier when the carrier pressing the button moves on the screen, and the user is informed of the current operation action, so that the user can clearly know the current operation action, that is, the user is prompted of the current operation information, the controllability of the product is improved, and of course, the user experience is improved.

Based on this technical effect, the technical problem is "how to improve the controllability of products". From the overall technical scheme, this technical effect inevitably produced by technical characteristics is beneficial technical effect, so the invention has made remarkable progress.

Third, commercial success plays an auxiliary role in creative judgment.

The Review Guide gives other factors that need to be considered when judging an invention, and emphasizes that when the application is "the invention is successful in business", it should not be easily concluded that the invention is not creative. Some people also think that "patent is the product of the market, and its destination is the market after all". The commercial success of software products is the result of users’ comparison and selection of specific software and other similar software in the market in a free market. Most countries, such as the United States and Japan, basically adopt the standard of "non-obviousness" in creative judgment, and believe that whether an invention patent reflects technological progress can be tested by market rules without making special provisions in the patent law. From this point of view, if the free use of similar software includes the invention patents of computer graphical user interface, which invention patent obtains beneficial technical effects, the market choice is more authentic.

It is true that there is no quantitative proof standard for commercial success, but the large increase in the number of users of a software and the frequent imitation by latecomers can reflect the beneficial effects of the invention in the software, and also show that the invention is not obvious. Although commercial success was not introduced in the examination decision, objectively, the shooting method of the patent involved was used in the version of "vibrato short video" after the patent application date, and its download volume was much larger than that before the application date. Excluding the increase in software usage caused by the improvement of sales technology, advertising or the habitual effect of the public’s continuous use of software, the positive and efficient experience brought by the software improvement to the users can not be underestimated, which is why the software users can be more welcome to the new version.

During the substantive examination, the application for a patent for invention of graphical user interface may not be popularized on a large scale or widely recognized in the industry, that is, it has not achieved commercial success, so it is not obvious that the beneficial effects of the invention can not be considered from the perspective of commercial success in the substantive examination. However, if the patent is found to be commercially successful in the post-confirmation procedure, it should be considered and the conclusion that the invention is not creative should not be easily made, which leads to different factors to be considered in the creative judgment of invention patent authorization and confirmation. Theoretically, the conclusion whether the invention is creative should be unique, so the commercial success directly caused by technical characteristics should not conflict with the beneficial effects obtained by other judgment methods, so as to avoid the situation that different creative judgment methods lead to different conclusions. (Review and Invalid Trial Department Zhou Leiming lixi)

Report: the number of netizens reached 829 million, and the Internet penetration rate was 59.6%.

  On February 28th, 2019, China Internet Network Information Center (CNNIC) released the 43rd Statistical Report on Internet Development in China. The report focuses on five aspects: Internet infrastructure, Internet application development, government application development, industrial and technological development and Internet security, and strives to comprehensively reflect the development of China’s Internet in 2018 through multi-angle and all-round data display.

  The amount of basic resources has steadily increased, and IPv6 has broad application prospects.

  As of December 2018, the number of IPv6 addresses in China was 41,079 /32, with an annual growth rate of 75.3%; The total number of domain names is 37.928 million, of which the total number of ".CN" domain names is 21.243 million, accounting for 56.0% of the total number of domain names. In terms of IPv6, China is continuously promoting the large-scale deployment of IPv6, further standardizing the IPv6 address allocation and traceability mechanism, effectively improving the IPv6 security capability, and thus promoting the comprehensive application of IPv6; In terms of domain names, in 2018, China’s high-performance domain name resolution technology continued to develop, new breakthroughs were made in the research and development of independent intellectual property software, and the ability to localize and customize domain name service security policies was further enhanced, thus significantly improving the service capability and security guarantee capability of China’s domain name service system.

  The Internet penetration rate is close to 60%, and the access threshold is further lowered.

  By December 2018, the number of Internet users in China had reached 829 million, with a penetration rate of 59.6%, up 3.8 percentage points from the end of 2017, with 56.53 million new Internet users. The number of mobile Internet users in China reached 817 million, and the proportion of Internet users accessing through mobile phones reached 98.6%, with 64.33 million new mobile Internet users in the whole year. In 2018, the internet coverage was further expanded, and the "last mile" of network infrastructure in poverty-stricken areas was gradually opened.

  The "digital divide" has been bridged quickly; Mobile traffic charges have dropped sharply, and inter-provincial "roaming" has become history, the threshold for residents to access the network has been further lowered, and the efficiency of information exchange has been improved.

  The first law in the field of e-commerce was promulgated, and the industry accelerated the conversion of kinetic energy.

  As of December 2018, the number of online shopping users in China reached 610 million, with an annual growth rate of 14.4% and a utilization rate of 73.6%. The first law in the field of electronic commerce, the Electronic Commerce Law of the People’s Republic of China, was officially promulgated, which is of great significance to promoting the sustained and healthy development of the industry. After years of rapid development, the online consumer market has gradually entered the development stage of upgrading, and the "double upgrade" at both ends of supply and demand is becoming a new round of driving force for industry growth. On the supply side, online and offline resources are accelerating integration, and new models such as social e-commerce and quality e-commerce continue to enrich consumption scenarios and drive the transformation and upgrading of the retail industry; Technologies such as big data and blockchain are deeply applied to effectively improve operational efficiency. On the demand side, the trend of consumption upgrading remains unchanged, and the characteristics of consumption stratification are increasingly prominent, further promoting market diversification.

On January 16th, in Wuma Commercial Street, Lucheng District, Wenzhou City, Zhejiang Province, shoppers paid by "brushing their faces". Photo courtesy/vision china

  Offline payment habits continued to consolidate, and the international payment market accelerated.

  By the end of December 2018, the number of mobile internet payment users in China reached 583 million, with an annual growth rate of 10.7%, and the utilization rate of mobile internet users reached 71.4%. The habit of offline online payment continued to consolidate, and the proportion of netizens using mobile phone online payment increased from 65.5% at the end of 2017 to 67.2%. In terms of cross-border payment, Alipay and WeChat payment have been accessed in compliance in more than 40 countries and regions respectively; In terms of overseas localized payment, Chinese enterprises have operated localized digital wallet products in nine Asian countries and regions.

  Internet entertainment has entered a standardized development track, and the utilization rate of short video users is nearly 80%

  By December 2018, the number of users of online video, online music and online games was 612 million, 576 million and 484 million, respectively, and the utilization rates were 73.9%, 69.5% and 58.4%, respectively. Major online video platforms pay attention to the improvement of program content quality, and self-made content moves towards quality. With the deepening of copyright cooperation among online music enterprises, the process of copyright legalization of digital music has been significantly accelerated. More and more game companies have begun to focus on overseas business, and the influence of domestic games in overseas markets has further expanded. The number of short video users reached 648 million, and the user utilization rate was 78.2%. With the deployment of short videos by many Internet companies, the market maturity gradually improved, and the professionalism and verticality of content production deepened, and high-quality content became the core competitiveness of each platform.

  The efficiency of online government services has been improved, and the people-oriented development concept has been practiced.

  As of December 2018, the number of online government service users in China reached 394 million, accounting for 47.5% of the total netizens. By the end of December 2018, there were 17,962 government websites in China, and the cumulative number of users of WeChat city service reached 570 million. The number of government agencies Weibo certified by Sina platform reached 138,253, and 78,180 government headlines were opened by party and government organs at all levels … In 2018, China’s "Internet+government services" deepened, and governments at all levels relied on the online government service platform to promote online and offline integration. Real-time import of online declaration, queuing appointment, examination and approval results and other information, strengthen the construction of a national unified and multi-level interconnected data sharing and exchange platform, and realize "people running less errands" by "letting data run more". At the same time, all localities have successively started the construction of county-level media integration centers, including all media units such as county radio and television stations, county party newspapers and county-owned websites, and taking charge of all information publishing services in the county, so as to realize centralized and unified management of resources, high-quality information and standardized service, better convey government information and serve the local people.

On June 30, 2018, Dandong, Liaoning Province, fans who rushed to the scene to watch the live broadcast of Modern Brothers crowded Anton Old Street. Photo courtesy/vision china

  The emerging technology field maintains a good development momentum and opens up a new situation in building a network power.

  In 2018, China’s development momentum in basic resources, 5G, quantum information, artificial intelligence, cloud computing, big data, blockchain, virtual reality, Internet of Things logo, supercomputing and other fields is improving. In the field of 5G, breakthroughs have been made in the research and development of core technologies, and government and enterprises have joined forces to promote the steady development of the industry; In the field of artificial intelligence, the ability of scientific and technological innovation has been strengthened, and local plans and policies have been promulgated one after another, effectively promoting the deep integration of artificial intelligence and economic and social development; In the field of cloud computing, the Chinese government attaches great importance to the development of a new generation of information industry represented by it, enterprises actively promote strategic layout, and cloud computing services have gradually been recognized and accepted by the domestic market.

  interlinkage

  Basic data (as of December 2018)

  The number of netizens reached 829 million, with 56.53 million new netizens in the whole year, and the Internet penetration rate was 59.6%, an increase of 3.8 percentage points over the end of 2017.

  The number of mobile phone users reached 817 million, with 64.33 million new mobile phone users in the whole year.

  The number of rural netizens reached 222 million, accounting for 26.7% of the total netizens, an increase of 12.91 million compared with the end of 2017, with a growth rate of 6.2%; The Internet penetration rate in rural areas was 38.4%, up 3.0 percentage points from the end of 2017.

  98.6% netizens use mobile phones to surf the Internet, 48.0% use desktop computers and 35.9% use notebook computers, and 31.1% use TV to surf the Internet.

  The number of IPv6 addresses is 41,079 blocks /32, an increase of 75.3% compared with the end of 2017. The total number of ".CN" domain names is 21.243 million, an increase of 1.9% compared with the end of 2017, accounting for 56.0% of the total number of domain names in China. China’s international export bandwidth is 8,946,570Mbps, with an annual growth rate of 22.2%.

  The number of instant messaging users reached 792 million, and the proportion of netizens was 95.6%.

  Mobile instant messaging users reached 780 million, accounting for 95.5% of mobile Internet users.

  The number of online news users reached 675 million, an increase of 4.3% compared with the end of 2017, and the proportion of netizens used was 81.4%;

  The number of news users on mobile phone network reached 653 million, accounting for 79.9% of mobile phone users, with an annual growth rate of 5.4%.

  The number of online shopping users reached 610 million, an increase of 14.4% compared with the end of 2017, and the proportion of netizens was 73.6%;

  The number of mobile online shopping users reached 592 million, accounting for 72.5% of mobile internet users, with an annual growth rate of 17.1%.

  The number of online takeaway users reached 406 million, an increase of 18.2% compared with the end of 2017, and the proportion of netizens was 49.0%;

  The number of mobile phone online take-out users reached 397 million, accounting for 48.6% of mobile phone users, with an annual growth rate of 23.2%.

  The number of online payment users reached 600 million, an increase of 13.0% compared with the end of 2017, and the proportion of netizens used was 72.5%;

  The scale of mobile phone network payment users reached 583 million, accounting for 71.4% of mobile phone netizens, with an annual growth rate of 10.7%.

  The number of online video users reached 612 million, an increase of 33.09 million compared with the end of 2017, accounting for 73.9% of the total netizens;

  The number of mobile phone network video users reached 590 million, an increase of 41.01 million compared with the end of 2017, accounting for 72.2% of mobile phone netizens.

  The number of short video users reached 648 million, and the proportion of netizens was 78.2%.

  The number of online government service users reached 394 million, accounting for 47.5% of the total netizens.

Raiders of werewolf killing: a detailed explanation of the camp division of werewolf killing chaos

As we all know, werewolf killing is a camp confrontation game, and 90% of the werewolf killing games will show the confrontation between the good camp and the werewolf camp. So besides the good camp and the werewolf camp, is there any other camp for werewolf killing? We can definitely tell you that the division of the werewolf killing camp is actually not that simple. Let’s take the popular pocket werewolf killing in the market as an example to sort out the chaotic division of the werewolf killing camp!


(werewolf killing)

1. What are the roles of werewolf killing?

This article involves this werewolf killing, which has a total of 17 commonly used characters. Let’s take you to a brief understanding of these 17 characters first.

1. Villagers


(werewolf kills villagers)

The extremely common character is also a character with a large number of players in the werewolf killing game. Twelve players will occupy one-third of the players in the game. He has no skills, but he can only survive by watching the water, find wolves and exile werewolves by voting and speaking.

2. Prophet


(werewolf kills prophet)

Have the ability to identify the role, but lack the ability to self-identify, through the 12-player game, there is only one player. Because of its skills, the prophet becomes a beacon for good people, and it is the support point of the logical reasoning of the whole werewolf killing.

3. Witch


(werewolf kills witch)

As a member of the werewolf killing, the antidote and poison endow her with endless abilities, and she has the ability to heal the wounded and rescue the dying and help the righteous. She belongs to a clerical role, and she often plays the winner in the werewolf killing game, which is the most hated and primary killing target of werewolves.

4. Hunters


(werewolf kills hunter)

The werewolf kills one of the clerical roles. He is overbearing and relatively blind, and belongs to the role of closing his eyes. Usually, he should be cautious in using his skills. When the hunter dies (excluding the witch poisoning and the White Wolf King taking him away), you can use your skills to drive away any player on the field.

5. Idiot


(werewolf kills idiot)

The werewolf kills one of the clergy roles, and has the passive skill of "innocent if he doesn’t know". Because he is a close-eyed player, he is just like a civilian. He only needs to be a senior civilian in the whole process, and it is also the most difficult clerical role for werewolves to find. Idiots can remain on the court after being pushed out by resistance during the day, but they will lose their voting rights.

6. Guard


(werewolf kills guard)

The werewolf kills one of the clergy roles, the patron saint of good people, and has a strong defensive ability, but his skills conflict with the witch’s antidote. Therefore, under the current trend, he chooses the empty guard on the first night to avoid the failure of defending and saving with the witch’s antidote. He can guard a player every night, but he can’t guard the same player for two consecutive nights. The guarded player will not be killed by the werewolf.

7. Cupid


(werewolf kills Cupid)

Cupid, also known as Cupid, is a special role in the werewolf killing. When the couples he connects are in the same camp, he belongs to the good camp. When the couple is a good man and a werewolf, he will form a third party camp with the couple. At the beginning, any two players (including themselves) are designated as lovers. When one of the lovers dies, the other will be double suicide automatically.

8. Old drunkard


(werewolf kills old drunkard)

The werewolf killed one of the clerical roles. He won’t be tempted by wolves. Poisoned by a witch or shot by a hunter will take effect one day later, which is regarded as eating skills at the same time the next day and dying before voting after speaking.

9. Money Mouse

The werewolf killed one of the clerical roles. Have 7 copper coins, villagers die, copper coins -1; Clerical death, copper coin -2; Copper coin =0, the money mouse dies. The last one opened his eyes at night and learned the remaining copper coins.

10. Werewolves


(werewolf kills werewolf)

One of the characters of the werewolf killing werewolf camp. The main ways of playing are usually fierce jump, barb, yin-yang barb, deep water and so on. Werewolves can choose to attack a player every night.

11, thick-skinned Wolf


(werewolf kills thick-skinned wolf)

One of the characters of the werewolf killing werewolf camp. When you are killed by a hunter at night, you have to kill it once more (except when you are poisoned, voted out, and shot and killed by a hunter during the day).

12. Wolf Beauty


(werewolf kills wolf beauty)

One of the characters of the werewolf killing werewolf camp. In addition to the werewolf ability, one player can be charmed every night. When the wolf beauty dies, the charmed player will be martyred that night. The wolf beauty can’t blow herself up or kill herself, and can’t charm the same player for two consecutive nights.

13. White Wolf King


(werewolf kills white wolf king)

One of the characters of the werewolf killing werewolf camp. In addition to the werewolf ability, you can take a player with you at any time during the day (not used in voting and last words).

14. Bear


(werewolf kills bear)

One of the characters of the werewolf killing animal camp. At dawn, if there is a werewolf among the adjacent players of the bear, God declares that "the bear growls"; If there is no werewolf, God declares that "the bear has not growled". If the bear dies or is frozen, it can’t roar (if the adjacent player of the bear dies, it will be postponed to the surviving players on both sides).

15. Big cock


(The werewolf kills the rooster)

One of the characters of the werewolf killing animal camp. If the rooster is killed by a werewolf at night, it will skip a day and go straight into the night.

16. Little Sheep


(The werewolf kills the lamb)

One of the characters of the werewolf killing animal camp. No special skills, mainly rely on reasoning analysis to find werewolves.

17. Penguin


(werewolf kills penguin)

One of the characters of the werewolf killing animal camp. One player can be frozen every night, and the frozen player can’t start skills that night. You cannot freeze the same player twice in a game.

Second, the division of the lineup and the roles involved

The werewolf killing game is mostly divided into a good man camp and a werewolf camp, but if Cupid appears, it will be decided whether there will be a third party camp according to the situation. If there is an animal bureau, there will be an animal camp, which is similar to the traditional good man camp.


(werewolf killing camp division)

1. Good people camp

Including villagers, witches, prophets, idiots, guards, old drunkards, hunters, money rats and cupid (lovers are inhuman wolves), the winning condition is to get rid of all werewolves.

2. Werewolf camp

It includes four characters: werewolf, wolf beauty, white wolf king and thick-skinned wolf. The winning condition is to kill all civilians or priests. Of course, some of them demand a massacre.

3. Crazy Zoo

Including lambs, bears, penguins and roosters, the winning condition is to get rid of all werewolves.

4. Special third-party camp

When the lovers linked by Cupid are in love with wolves, they will form a third-party camp of three people together with the lovers, and the winning condition is to kill all the characters in the non-third-party camp.

The above is the camp division rules about the werewolf killing game. Please lock this site for more werewolf killing raiders. This site will continue to output high-quality articles about the werewolf killing to help novice werewolf killing players better understand this game.

Du Qifeng talks about the classic stand shot of "Gunfire": I don’t have money to shoot like this.


There are many classic stations in Gunfire.

    Remember the classic scene of the gun battle in the shopping mall? There is also the scene of the police patrolling the street in the park, and the six-and-a-half-minute long shot at the opening … … These are some fragments that are often deconstructed by film critics in Du Qifeng’s films, but in fact, fans prefer to hear Du Dao’s own explanation.

    Recently, Du Qifeng came to Guangzhou to attend the opening ceremony of the 13-year retrospective exhibition of Chinese film media awards, and completed a forum lecture with the theme of "Du Sir’s Modern Space" together with film critic Wei Junzi and Secretary-General Yu Xiaoyi of Chinese film media awards. Du Qifeng’s also became the opening film of this retrospective. On that day’s lecture, Du Qifeng described in detail the conception of those classic pictures in his movies. But he also admitted that in fact, the stories behind these films are not as complicated as those deconstructed by film critics. For example, many people think that the actor’s position in the scene of the gun battle in the shopping mall in Gunfire is particularly particular, but in fact it was shot because of lack of money. Du Dao said with a smile: "Sometimes, we really think too much."

Why did the actors have to stand for so long in the scene of gun battle in the shopping mall in Gunfire?

    The theme of this lecture is "SIR Du’s Modern Space". As the host, Yu Xiaoyi has prepared several fragments of related themes in Du Qifeng movies to discuss. One of them is the scene of a gun battle in a shopping mall in Gunfire: when bodyguards retreat from the second floor to the first floor of the shopping mall and hide behind different pillars, a static space lasts for a long time, and the actor’s standing position in this scene is also regarded as a very classic picture of Du Qifeng movies.

    Regarding the arrangement of the actors’ positions in this scene, fans have painstakingly made all kinds of guesses, including the change of power between the offensive and defensive sides and the comparison of vertical and horizontal space, but Du Dao told the truth, "In fact, I didn’t imagine any space at all."

    Du Dao recalled that Hong Kong film was at its lowest ebb, and he had a hard time finding a boss in Taiwan Province, who was willing to give him 2.5 million Hong Kong dollars to make this film. In this context, the director’s first thing in his creation is how to save money. "If the longer you stand, the longer the film will be? With so much time, it’s still that space. So what will happen when this movie comes out? " In other words, Du Qifeng actually shot this classic picture just to save money.


The background billboard of PTU is not a sponsorship.

At the end of "PTU", there is a gun battle scene. Is the beauty billboard in the background an advertisement implantation?

    Another work that can better reflect the sense of space in Du Qifeng’s movies is PTU, in which Yu Xiaoyi gives an example of a police patrol, which is also a particularly impressive picture of Du Qifeng movies. In addition, at the end of the film, there was a gun battle under a huge billboard, which also impressed Yu Xiaoyi. The advertisement was Athena Chu lying on his side in a swimsuit and smiling at the camera. Yu Xiaoyi always suspected that this was an advertisement implanted in the film.

    However, Du Dao smiled and admitted that there was no sponsorship. "I just thought that the background behind was too messy and ugly, so I asked if there were any big posters used, and I used them to cover the scenery behind. As a result, my colleagues found this and spread it out, only to find that it was a girl. No way, I have to shoot it like this. "

ICAR 03T riders with 5 seats: aggressive enough.

The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. Let’s take a look at it next.

First of all, from the appearance, the front face of iCAR 03T looks comfortable and very sporty. Coupled with the sports headlights, the visual effect is very eye-catching. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 4380MM*1916MM*1741MM. The car adopts solid lines, giving people a very spiritual feeling. With large-sized thick-walled tires, it gives people a very personal feeling. In the rear part, the rear looks more delicate, and the taillights are very hard-core. Overall, it is still relatively fashionable.

When I came to the iCAR 03T car, the interior design of iCAR 03T looked more domineering and stylish, and the overall shape was remarkable. The steering wheel design of the car is very cold, made of leather, and has a good grip. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and conforms to the temperament of the car. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a simple design style and the display effect is excellent. The car adopts leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

ICAR 03T is equipped with a motor with a total power of 205KW and a total torque of 385N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support, which fully ensures the convenience and comfort of the car experience.

The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. Xiaobian thinks that if you really want to buy this car, you still have to go offline to actually experience it.

Guarding Sichuan golden monkey in the depths of the jungle

Xinhua News Agency, Lanzhou, April 23rd Title: Protecting Sichuan Golden Monkey in the Deep Forest

Xinhua News Agency reporter Lang Bingbing

There is a ravine in the deep forest of Yuhe Town, Wudu District, Longnan City, Gansu Province, surrounded by cliffs on three sides, and the middle stream flows by itself. Yang Zhonglu, 56, dressed in green overalls, was carrying a bag of carrots in his left hand and a pot of corn kernels in his right hand, and his mouth sounded like a monkey. At the moment, there was a noise between the cliffs in front of us, and a group of golden monkeys roared.

This is a male Sichuan golden monkey photographed in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

Not far away, on the observation deck of the plank road, wildlife conservation experts observed the habits of monkeys, while photographers and tourists from all over the world kept pressing the shutter to record the beautiful images of this rare "national treasure".

This is a scene in Yuhe Park in Gansu area of Giant Panda National Park. It is located at the intersection of Qinling Mountain and Minshan Mountain, with a vegetation coverage rate of over 90%. Rare and endangered wild animals such as Sichuan golden monkey, giant panda and antelope and rare and endangered wild plants such as Davidia involucrata live and grow here, enjoying the reputation of "biological community" and "ecological oxygen bar".

Yang Zhonglu’s home is located at the foot of this nature reserve. Familiar with the terrain, since he was in his twenties, he has often assisted relevant departments to go deep into the hinterland of the reserve to carry out a general survey of animal and plant resources. Since then, Yang Zhonglu has become a forest ranger, engaged in daily mountain patrol and wildlife protection. Yang Zhonglu said that during the patrol, he set off from home at 4 am and walked through the dense forest to trace the golden monkeys and observe and record their living habits.

Yang Zhonglu interacts with Sichuan golden monkey in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

In 2017, due to the need of scientific research, the reserve guided a group of Sichuan golden monkeys to live in the lower half of the mountain. In order to take good care of this group of "scientific research objects", Yang Zhonglu and seven other villagers set up eight simple tents around this mountain valley to guard them around the clock.

Wang Chengliang, an associate researcher of Shaanxi Institute of Zoology, was the first expert to study Sichuan golden monkey in Yuhe. He said, "Sichuan golden monkey is mainly distributed in Sichuan, Gansu, Shaanxi and Hubei. The Sichuan golden monkey in Yuhe, Gansu Province, as a species group in the transitional zone between north and south climate, has both southern and northern characteristics, which is of great significance for studying the population diversity of Sichuan golden monkey. " In recent years, Wang Chengliang’s team has been cooperating with local authorities to actively build the West Qinling Field Research Base of Gansu Yuhechuan Golden Monkey.

This is a Sichuan golden monkey shot in Yuhe Park, Gansu area of Giant Panda National Park. Xinhua News Agency reporter Lang Bingbing photo

With the golden monkey constantly entering everyone’s sight, the eco-tourism route of "going to Yuhe to see the golden monkey" became popular inadvertently. Tao Rui, deputy mayor of Yuhe Town, said that more and more wildlife photographers, popular science research teams and tourists rushed into Yuhe to visit this group of "mountain elves", accelerate the formation of tourism formats of mountain homestays and farmhouses, and broaden the channels for people in mountainous areas to increase their income and get rich.

In Yuhe Park, Gansu area of Giant Panda National Park, two newborn cubs of Sichuan golden monkey are climbing. Xinhua News Agency reporter Lang Bingbing photo

Bai Yongxing, director of the Monitoring Center of Yuhe Park in Gansu District of Giant Panda National Park, said that in recent years, relying on the "umbrella protection effect" of Giant Panda National Park, the ecological environment in the protected area has been continuously improved, and the population of rare wild animals such as Sichuan golden monkey has been increasing. Monitoring shows that there are 13 groups of Sichuan golden monkey population in the park, about 1100.

Biden talks about congressional riots: Trump not only lost the election, but also tried to stop the transfer of power.

  BEIJING, Jan. 6 (Xinhua)-At 9: 00 am local time on the 6th, US President Biden delivered a speech on Capitol Hill in Washington. He called the riots on Capitol Hill a year ago "an armed rebellion" and called former President Trump trying to prevent the peaceful transfer of power.

  According to reports, Biden first reviewed the scene of the riots a year ago, and then pointed his words at Trump, saying that Trump created a "web of lies" to "pursue power over principle."

  Biden said, "This is the first time in the history of our country that a president not only lost the election, but also tried to prevent the peaceful transfer of power, and a mob rushed into the Capitol."

  Biden further accused Trump, saying that "a former president who just called a mob to launch an attack sat in a private dining room outside the Oval Office of the White House, watched it all on TV and did nothing for hours."

  Biden also said, "But they failed. On this anniversary, we must make it clear that attacks like this must never happen again."

  On January 6, 2021, some demonstrators who supported the then US President Trump to overthrow the results of the 2020 presidential election forcibly broke into the US Capitol for several hours, causing the joint meeting of the Senate and the House of Representatives to be interrupted. The incident killed five people, including a congressional policeman, and injured about 140 law enforcement officers.

Zhejiang Satellite TV’s "China Star Jump" calls Tian Liang to go home and dive (photo)


 


    China Star Jump, the star diving reality show created by Zhejiang Satellite TV, will be broadcast next month, following the China Dream Show and The Voice of China. Zhou Jihong, the head of the Chinese national diving team, made an appearance as the general adviser of the program and the head of the jury at the launch ceremony of the first season in Beijing yesterday, while the two-time Olympic champion, "Prince of Diving" Tian Liang, will serve as the star captain, overseeing the formation of his best 10m project. Zhou Jihong, Tian Liang’s mentors and apprentices, who reunited many years later, still hug each other on stage.



  "Devil Training" will not lose to the Olympics



  "China Star Jump" was purchased from the Dutch "Celebrity Splash". As the only owner of the international genuine copyright, in addition to the original reality show spirit of "star diving", it has also received the full support of the Dutch and French "international troops" in the construction of stage art, underwater photography and other technologies. It is reported that the program team will select nearly 30 strong and pressure-resistant people from nearly 100 stars such as Xia Yu, Wang Baoqiang, Liu Yan, etc., and will conduct "group competition" after receiving special training from diving Olympic champions such as Tian Liang. Zhou Jihong said that this time, according to the characteristics of the stars, they will be fully enclosed "devil training", which is no less severe than Olympic standards. Since the participating stars are all athletes with no diving experience, they need to overcome the huge difficulties and psychological obstacles of high platform jumping. In order to ensure the safety of the athletes and the fluency of the competition, the training will implement a one-to-one event system, and the "Olympic champion’s coaching team" will also become the standard of the stars. As for the jumping standards and scoring standards, Zhou Jihong said that they will be strictly implemented in accordance with the Olympic standards. It is also understood that the top training venues of the international diving team will also be exclusively open to star athletes. "The venues of the national diving team are the most advanced in the world. Players only need to overcome psychological barriers, and there is no need to worry about safety."



  Tian Liang wants to demonstrate "10-meter jump" with his wife



  As a two-time Olympic gold medalist, Tian Liang, who has been away from the jumping platform for many years, admits that the "diving complex" is still deeply rooted. He said: "Now that you turn on the TV, you will habitually lock the sports channel." He even revealed that he joined the program with "selfishness". When he learned that the former national diving team reached a strategic cooperation with the program, and his former teacher "supervised the whole process" as a guest judge, he did not hesitate to choose to join the program. He was immediately ridiculed by the host. "So it’s Mr. Zhou who called you home to dive." As the first time the two mentors and apprentices met on the same stage after many years, Tian Liang and Zhou Jihong embraced each other tacitly on the spot.



  "In fact, when I jumped the 10-meter platform for the first time, my heart was also full of fear," Tian Liang said. Although he is a two-time Olympic champion, he is still under a lot of pressure to train "Cainiao-level" athletes into "professional-level" athletes. For this, he may "make fun of" his wife Ye Yiqian and demonstrate "mixed double dance". "When necessary, you should also make a strong move, such as letting my wife demonstrate the dance, and everyone may not be so worried." Tian Liang said. And his mentor Zhou Jihong immediately picked up the ante: "It must be 10 meters."



  Bao Zhang Lunshuo "No Water Test Jump"



  In recent years, a number of variety shows that focus on star competition have emerged on the screen. In the past, there were various stars competing for dance skills in "Dance Forest Conference", and now there are singers competing for song skills in "I Am a Singer". Watching the stars in a state of competition, facing the fate of being eliminated at any time, the audience will have an inexplicable sense of excitement. However, the field of diving is relatively unfamiliar to the vast majority of stars, which undoubtedly increases the attractiveness of the show. "Diving requires a lot of physical quality of artists, so the selection of artists is strict. In addition, there are three criteria for screening the show, namely, really dare, really dance, and really beautiful." Although it sounds like an "impossible task", the person in charge said that some of the invited stars are already in place, and the stars will start training one after another this month. Bao, Wen Ya, and Zhang Lunshuo have already put into training and canvassed votes on the spot. Bao went into battle with a white headscarf and sheepskin jacket in order to get high marks. He was more confident and declared that "diving is much easier than herding sheep." Zhang Lunshuo had already practiced in advance in private. "Now I stand on the balcony on the fourth floor of my house and look down every day, and feel the feeling of jumping on the platform." Several contestants also seized the opportunity and asked Tian Liang to learn the jumping and entering movements in advance, and staged a "waterless test jump" on the spot.


 

Why are all the singers you love giving concerts?

Original, He Chang, Power Plant

Reporter, He Chang

Editor, Gao Yulei

After three years of absence, the concert finally came back to us, urgent and intense on stage, in the lights, and in the music.

According to incomplete statistics from the power plant, this year, more than 50 groups of artists have put their personal concerts on the schedule, and there have been at least 200 concerts nationwide. Just taking May 20 as an example, nearly 20 singers including Liang Jingru, Liu Ruoying, Zhang Shaohan, Li Yuchun, Li Ronghao, Zhang Jie, Xue Zhiqian, etc. The concert location covers Beijing, Shanghai, Changsha, Zhengzhou, Taiyuan, Quanzhou and other cities. BLACKPINK Macau concert even attracted Angelababy, Ouyang Nana and many other stars to the scene, and the highly anticipated Jay Chou, Mayday and Eason Chan are about to take the stage to sing. So much so that some audience members teased: "The singers you can think of are either holding concerts or on their way to concerts."

However, the entrance tickets for encounters belong to only a few people, and the concerts that are well-received and well-received are ultimately only a few. Behind the strong demand and the hot industry, there are many grass-roots teams who are eager for quick success and fish in troubled waters, planning sloppy projects with poor returns, and over-commercialization driven by interests. The extremely fragmented performance market is also correcting, improving and evolving in the selection of audiences again and again.

Outside of the dreamlike scene, this was actually a winner-take-all game.

Concerts "Bloom Everywhere"

Since mid-February, "traveling all over the country" has become the norm for many people in the performance industry, because there are too many concert projects that require pre-preparation, implementation and even waiting for acceptance. "So I travel frequently and fly everywhere," said one performance industry person.

The return of "retaliation" in the concert market is reflected in the audience level, and it is difficult to find a ticket. Data from the ticketing platform Damai shows that all 12 of Jay Chou’s "Carnival" world tour concerts in three cities have been exhausted in seconds, and the number of tickets for the most popular shows has exceeded 3 million; Xue Zhiqian’s "Out of the Sky" tour data remains high, and Quzhou, Foshan and Zhengzhou have all added. Some industry experts predict that the box office scale of the concert market will reach 3 billion yuan in the first half of 2023.

The Mayday concert even led to the overall heating up of Beijing’s accommodation industry. According to Meituan and Dianping data, during the Mayday concert on May 9, the day of invoicing, the number of accommodation bookings in Beijing during the Mayday concert increased by about 300% compared with the same period in 2019. Among them, the 5km around the concert venue, the Bird’s Nest, increased by 2,400%.

Holding a photo clock in hand outside the venue, shouting out the name of the person on the stage with all their might, participating seriously in the choral part of each song, turning on the flash of your phone to create a sea of stars, even holding up a paper bag just to catch the sprayed colored bars with lyrics – those warm and generous feedback are the most sincere praise and unabashed desire that an audience can give to a concert.

With a sore wrist, he swung the glow stick with another hand; his voice was hoarse, but he refused to stop singing and screaming. A spectator who watched Li Yuchun’s concert on the night of May 21 was so excited that he cried: "Looking at her face and listening to her voice, I feel that the memory of every cell in my body has been awakened. I haven’t seen you for a long time. It’s really nice to have a concert, and it’s really nice to meet."

The same is true of the concert organizers. From the preliminary preparations to the decisive addition under the hot billing, the activism of the organizers formed a wonderful contrast with the madness of the audience. A concert organizer told the power plant that in the past three years, everything from the host company, the stage equipment rental company and the relevant supplier team have lost their working scenes. The upstream and downstream of the performance industry are facing huge cash flow pressure, and naturally hope to speed up the pace. "Everyone has been waiting for so long, and the preparations are basically ready. When there is work to do, of course, they have to rush to do it in a hurry to earn back the money for these three years."

In fact, a considerable part of the above concerts belong to the projects postponed due to the impact of the epidemic, such as the personal concerts of Jay Chou, Zhang Shaohan, Zhang Xinzhe, Xue Zhiqian and other singers, which have been postponed until now and finally restarted.

Of course, there are not a few players who temporarily organize the game. Especially in the more intensive music festivals, there are more than 40 music festival performances during the May Day holiday alone, which can be called a large-scale platter tour of leading bands and musicians.

Zhang Hubin, a former music industry practitioner, believes that the encouragement of consumption at the policy level has reduced the difficulty of concert approval to a certain extent. Therefore, on the one hand, concerts have come together and emerged in an endless stream; on the other hand, more and more non-first-tier cities have begun to get the opportunity to build a stage, which is one of the breakthrough points for promoting the integration of culture and tourism.

At the same time, there is another key reason for the "sinking" of concerts – the schedules of first-tier cities and major venues are extremely tight, and the organizers with strong singers and sufficient preparation in the early stage have already taken the lead, and other participants can only settle for the next best thing. What’s more, the concerts in first-tier cities are too dense, and in order to stagger each other, some organizers have taken a different approach, and instead tend to consider some unpopular cities that lack rich cultural life. "Maybe the passerby plate is not bad."

How to organize a profitable concert?

And beyond the hustle and bustle, a question is in the spotlight: Who will make money in this swarming concert battle?

Several interviewees told Power Plant that domestic concert revenue mainly consists of two parts, one is the box office, and the other is the commercial sponsorship. The former accounts for a high proportion, and the latter is "very small".

When it comes to the box office, the concerts that "sell well" are mainly divided into two categories. One is the very solid projects of passers-by, and the names of the artists are familiar. Jay Chou, Mayday, Eason Chan, Jacky Cheung, Stefanie Sun, and Lin Junjie all belong to this category. "They are all singers we have heard of before. In addition to the fans they have been following, their audience is still wide, and they are aimed at people with medium and high spending power in the true sense." The aforementioned performance industry person concluded.

In the eyes of the above-mentioned concert organizers, these projects can already be predicted to be sold out before the ticket is issued, and only top artists with a certain status dare to test the waters in a new city, or even open multiple games, because "this is a winner-takes-all logic."

As for the second category, there are artists who have come from the draft, with the advantages of a fixed fan base and a considerable base, and a very high level of repurchase. The disadvantages are equally obvious, and the sustainability is uneven – some people can be popular for more than ten years, the output is stable, and they are still active in the front line; some people can’t support a concert at all, and the content value declines sharply. After making a few years of fast money, it disappears.

In addition to the box office itself, making money is closely related to cost. According to Power Plant, concert costs can be divided into several parts such as artist show fees, venue rentals, stage equipment, ticketing platform services, and other costs.

In most cases, in order to ensure the consistency of stage art and lighting, Hong Kong and Taiwan artists used to bring their own stage art and lighting, stage hardware engineering and show fee packaging, and unified expenditure was not related to the box office. Ten years ago, the concert packaging cost of Jay Chou, Eason Chan and other artists was around 5 million to 6 million yuan, and now, this figure is expected to approach 10 million yuan or even higher.

In addition, there is an agency fee of 6% to 8% for the audience to buy tickets from the ticketing platform. The rental of venues, as well as other costs including security and free tickets, can be regarded as the operating costs of the organizers.

According to the above-mentioned people in the performance industry, the rent of main stadiums in various provinces in China is generally 300,000 yuan/day to 500,000 yuan/day, and the rent of stadiums is more expensive, ranging from millions of yuan/day to millions of yuan/day.

Taking the National Stadium "Bird’s Nest", which can accommodate 91,000 people, as an example, holding a personal concert here is the dream goal of many singers. In 2014, Xiang Jun, the executive deputy general manager of the National Stadium Co., Ltd. said in an interview with the media that the benchmark figure for the rental fee of the Bird’s Nest venue is 3 million yuan/day, and the specific venue fee fluctuates with some factors, such as the level and grade of the performance. The higher the number of people attracted, the lower the rent.

In Zhang Hubin’s view, this is an issue involving industry efficiency. The higher the venue utilization efficiency, the higher the income, and the lower the marginal cost; the lower the venue utilization efficiency, the higher the team cost and the worse the execution effect. However, most venues are currently vacant for a long time, the single cost remains high, and the additional costs such as free tickets leave the organizers with little profit margin.

All costs will be carefully calculated and woven into every ticket on sale. The difference between the mainland and Hong Kong concert ticket prices can be used as a note. One audience member grabbed a ticket to Eason Chan’s Hong Kong concert a few years ago, and the ticket price at that time was as high as 980 Hong Kong dollars, which is still basically the same. Compared with that, she mentioned that the price of 1680 yuan, 1880 yuan and even 2,000 yuan in the mainland is now "really expensive". "In Hong Kong, the cheapest ticket price is about the same as watching a movie."

Process and the roles behind it

For the audience at the lower reaches of the industry chain, ticket platforms such as Damai and Maoyan are the closest players. But in the whole process of concert preparation and completion, ticket sales are just one link.

Approval is the starting point of a concert, and only a series of permits can be obtained to hold the event. But before that, a number of preparations have been completed. First, the organizer contacts the artist team or the agency about the tour plan to determine the location, scale, theme, creative direction. Then, the organizer calculates the cost, gives the budget and box office planning. After the initial formation of the plan, the materials can be summarized and submitted to the local culture, public security and other relevant departments for approval, and after receiving the approval, the pre-sale will be started on the ticketing platform. With the completion of the invoicing, the stage construction of the venue and other work will be carried out step by step and in an orderly manner. A set of processes runs down, from the beginning of the preparation to the end of the performance, the whole cycle can be as short as two or three months, as long as half

Under normal circumstances, in the operation of a personal concert, the artist and the agency behind it control the content itself, which is at the top. The organizer is responsible for paying for it. In addition to personally connecting with the stage art and lighting design teams, it can also cooperate with some co-organizers, namely local performers. The latter undertakes tasks such as assisting with approval and on-site execution, and some of the platter concerts that rely on sponsor resources are also completed by them. It is worth mentioning that the role of the organizer is not fixed, and sometimes the artist agency itself can also be the organizer.

Then there is the ticketing platform, which involves exclusivity and distribution. In the past, the exclusive ticketing platform meant that there was only one ticket, but now the "general ticketing agent" gets most of the tickets, and other ticketing companies divide up the rest, the person in the performance industry said. The key here is the ticketing system used, such as whether the ticket is from Barley or from Cat’s Eye on the face of the ticket.

In addition, more detailed roles such as stage construction team, security, volunteers, etc. will also appear one by one. At this point, the character puzzle behind a concert has been roughly completed.

It should be noted that although there are many roles and the domestic performance market has maintained rapid growth before the epidemic, the industry branding trend is weak, and there is no pusher comparable to Live Nation – the global live performance industry giant, which covers ticketing, performances, and entertainment marketing solutions. There are more than 26 million visiting users every month, and more than 20,000 performances are produced for more than 2,000 artists around the world every year, reaching 200 million consumers through live performances and multiple platforms.

From a model perspective, CMC Live Chinese cultural performing arts is the closest to it. As a performing arts platform under Chinese culture, it formed an alliance with 21 leading performance companies in various provinces and cities at the end of 2017, covering the whole country. The aforementioned performance industry person told the power plant that the resource-centralized CMC Live Chinese cultural performing arts can participate in the preparation of most concerts, and its market share is bound to be very high, but even so, it is far from a monopoly.

"Because the industry is extremely fragmented, artists are also scattered in multiple agencies, and the size of concerts and the ability of artists are different." Based on the size of the venue, the concert market can be divided into four categories. From the smallest Live House level, to theaters that can accommodate one or two thousand people, to stadiums with as few as three or four thousand people, and as many as ten thousand people, eventually evolving to stadiums with 20,000 or 30,000 people in small venues, 50,000 or 60,000 people in large venues, and even higher. From small to large, it constitutes a growth path for an artist to hold concerts, and also creates different opportunities for companies of different sizes. For example, some companies only host concerts above the stadium, while others prefer to cooperate with fixed agencies.

Mr. Zhang noted that the gig industry has so far grown that such a huge market has not been able to produce a true "Chinese version of Live Nation" because every city has at least one company that can act as a concert organizer. "This company can’t be bypassed in any way, which makes it impossible for a higher-level national performance organization to exist. There is no way, and it cannot be worn at all."

Strength and professionalism win

In fact, the bigger contradiction at the moment is that the performance industry urgently needs to regain the "territory" that has been lost for three years, and is delivering products with doubled production capacity. However, in the face of such a high concentration of the market, although the demand for watching concerts has been concentrated, the overall consumption power is ultimately limited, and the audience’s enthusiasm, attention and freshness for concerts under irrational demand will always be exhausted one day. "This must be a game of drumming and passing flowers, which has been passed on until a certain point suddenly collapses. Some music festivals are already losing money," Zhang Hubin said.

Especially in cities that have never held concerts before and have been overdeveloped, "this phenomenon will be more obvious in the second half of the year, and it will be found that tickets cannot be sold," the aforementioned performance industry person added.

Once the attendance rate is low and the scene is empty, it will not only be detrimental to the survival of the organizers, but also directly affect the position of the artists in the performance market. The reputation of the latter’s concerts has declined, the number of concerts has dropped sharply, and the city level is getting smaller and smaller, and the overall scale is getting smaller and smaller.

A former music industry figure believes that for some idol artists, concerts are as important a source of income as endorsements and variety shows. On the one hand, they are not singer-songwriters and lack copyright income; on the other hand, if there is a small audience outside fans, the income generated is not even as good as the so-called platform Divine Comedy.

This may explain why artists who have not released a new album for a long time are also keen to hold personal concerts – for income. However, the bigger role of concerts is communication. Every time an artist goes to a city, thousands or tens of thousands of people will meet and fall in love with him again, which can be regarded as a ground marketing method to continue his career. If the box office performs well, the commercial value of the artist will be further enhanced.

Over the past decade or so, concerts have operated in a relatively fixed mode, with both deep-rooted professional companies that fully understand the music industry and grass-roots teams who have jumped into the game to make a fortune. The above-mentioned performance industry people predict that this situation will change from this year after the baptism of uncertainty. That is, concert resources will be more close to companies with strong strength, strong professionalism, good at integrating high-quality content IP, accurate judgment and decisive execution.

"Concerts are a kind of high-risk investment, and tens of millions of yuan will be invested at every turn. Everyone wants to cooperate with a strong, professional and reliable team, and the requirements for the organizers will become higher and higher. It is not very likely that an external company wants to come in and do concerts casually." The person added.

No matter how the industry wind continues to blow, what audiences really care about is whether they can grab tickets to the concerts of their favorite singers. This seems to be an unsolvable problem under the premise that there is a certain proportion of free tickets, the gap between the number of votes and the number of people who grab tickets, and the nature of popular concerts tends to be financial, with huge hidden interests behind them.

Recently, Liang Jingru and Liu Ruoying’s concert in Shanghai has implemented the "strong real-name system" ticket purchase rule, that is, "person, certificate and face" are integrated, and you must carry your ID card bound to the ticket, verify the ID information and pass facial recognition before you can enter.

It seems that this does effectively limit scalper scalping behavior, but it has also evolved into a double-edged sword. Since refund and transfer are not supported, tickets can only be wasted when the audience encounters emergencies. What’s more, the gift of tickets is not limited, and the restrictive effect is only for the kind of grabbing, as well as ordinary audiences.

Even so, a standardized and flexible ticketing system is still the development direction of the future performance market. If the concert is a beautiful dream, except for the lucky few who get tickets, more people are still lining up and waving the number plate of love. In the original vision of the dreamer, the opportunity to dream should belong to all equally.

The original title: "Power Plant: Why are all the singers you love holding concerts?"

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Angry criticism of Xiaomi TV built-in 3721-style stubborn cable TV, one trick to teach you to completely delete the built-in service

As we all know, in 2014 and 2015, Xiaomi TV was still very popular among rice fans, and it was also one of the first choices among many consumers who wanted to change TVs at that time. Of course, it is not what it used to be. Now major manufacturers also make TVs, such as OPPO, Huawei Honor, TCL, etc., so there are more choices now, but six years ago, Xiaomi TV was definitely the first choice for many consumers, especially rice fans. I bought it when Xiaomi TV 2S launched the collector’s edition, because at that time, the first edition gave Xiaomi TV soundbars and subwoofers, which was still a great value.

At that time, after buying the Xiaomi TV 2S, it could be said to be very smooth, but the TV was probably similar to an Android phone. After five or six years, the TV was slightly stuck but still easy to use. Until a few days before the Spring Festival in 2022, the TV suddenly became incomparably odd. Switching the screen left and right by pressing the remote control was one card and one card. If you press too much, it will run around, which is always very laggy. And there is a big problem. I used to set the HDMI1 signal for the elderly to automatically enter after booting (it is the Tianyi box sent by Telecom Broadband to watch TV for free), but now it doesn’t work. After booting, I can’t directly enter HDMI1, and among the signal sources, the default check is selected on a signal source called "Cable TV".

This "cable TV" is not another "cable TV". The CCTV and satellite TV in the TV box of my home telecom are all free, and the elderly can change the channel at will, but the "cable TV" on the main page of Xiaomi is not like that. According to the content comments posted by Weitoutiao, some netizens say yes, and some netizens say no, so this service is completely based on the region. At present, some Hebei, Henan, Hubei, Gansu and other places basically have it. What is the biggest problem? This "cable TV" is not free, and it will make the TV special.

Not to mention that the elderly will be induced to click on this cable TV, I clicked on it the first time I saw it, but after clicking on it, CCTV1 will actually prompt that you can only watch it for free for 2 minutes, and other CCTV satellite TV without the "trial" icon will simply not be able to watch it at all, not even for 2 minutes. Isn’t this a fool? Watching the Spring Festival Gala can only be watched for 2 minutes? I was stunned, and I still wondered why the box sent by Telecom was charged? That’s not what I said at the beginning, but when I took a closer look, it wasn’t a Telecom TV box at all, it was Xiaomi’s built-in cable TV service.

Originally, I watched a CCTV satellite TV for free, but after accidentally clicking on your cable TV, I also asked me for an annual fee of 159 yuan. Other content charges are not enough. Now Xiaomi Film and Television members, children’s growth members, family members, education members, Karaoke members, a bunch of member charges are not enough, and a cable TV member is created. How can you do this?

Some netizens commented before that it can be uninstalled with the CX file manager. I also uninstalled the remote adb on my computer, but it didn’t work. The entrance of "Cable TV" will still be displayed under the main page. This is loaded in the cloud, and the user has no permission to delete it privately. Even if you uninstall the app, as long as you click on the content of the cable TV on the main page, it will automatically install it again, which is comparable to the "3721 rogue software" of the year. What should I do?

Don’t worry, here’s the key. Here’s the solution:

1. Call the official customer service of Xiaomi on 4001005678 and make an appeal. You can say this: "My Xiaomi TV did not have the entrance of cable TV before, please cancel it for me now."

2. Xiaomi customer service will ask you for the MAC address and platform number of your Xiaomi TV (if it’s ok, please @me in the comments, I have other ways).

3. Wait for 1-3 days. On the second day, my Xiaomi TV 2S cancelled the cable TV entrance on the main page, and on the third day, the cable TV entrance in the signal source was cancelled, and the processing was completed.

Xiaomi customer service will ask you the MAC address of the TV. The specific location is here. Press the up button of the remote control directly on the main page, then find "User Feedback" on the far right, and click to enter.

Then at the bottom of the user’s feedback is the MAC address of your Xiaomi TV. When Xiaomi customer service called for the first time, they only asked for the MAC but it couldn’t be solved. The second call asked for the platform number in the lower right corner before it was processed. In other words, they need the MAC address and platform number to cancel the cable TV service for you. Just tell the customer service these two.

After processing the interface, the "cable TV" service can no longer be seen on the main page and the signal source, avoiding the elderly from accidentally clicking into the "Xiaomi Cable TV" that charges.

Through this incident of Xiaomi TV privately adding cable TV services to users without providing users with active uninstallation and deletion, I had to think deeply. That is: when I did this, it was 4001005678 and 01012315, and finally several phone calls to solve this problem. There are still many Xiaomi TV users in real life. They don’t know how to delete it, and may choose to tolerate it, or even be forced to accept and endure this situation. In addition to young people, in fact, there are many left-behind elderly people who are also using Xiaomi Smart TVs, but are current smart TVs really "smart"? Is it sometimes too "smart"? Although Xiaomi TV 2S was a product from a few years ago, it was always very smooth. After adding "Children’s Paradise" and "Cable TV", it became extremely stuck. At present, I have solved the cable TV problem, but I can’t delete the children’s paradise, so the TV is still somewhat stuck compared to before, but I still can’t help it.

Smart TV, I think it should be a TV that can watch TV first. If even watching CCTV satellite TV becomes a luxury, or it becomes a burden, what fun is this kind of smart TV? I do not deny the large amount of film and television resources brought by smart TVs, but TV manufacturers, can you be a little more pure when making smart TVs? Don’t impose some "garbage" services that you think are good for consumers, okay?! I hope the relevant leaders of Xiaomi TV can see this article. I wish all TV manufacturers pure growth and don’t become the next "3721" rogue team.