分类： fgsdghft

　　Nanchang, September 4 (Reporter Li Yunhan) "Now finless porpoises can be seen almost every day, and sometimes 7-8 finless porpoises can be seen jumping out of the water at the same time." A photographer who has been "squatting" in the waters of the Ganjiang River in Yangzizhou Town, Nanchang, Jiangxi Province for nearly two months told the reporter of Zhongxin.com that it is normal for finless porpoises to appear frequently in this water area.

　　The Yangtze finless porpoise is the indicative flagship species of the Yangtze River ecosystem, and it is also listed in the Red List of the World Conservation Union. Because of its small population, it is called the "giant panda in the water".

　　Ganjiang River is the largest river in Jiangxi, the central province of China, and one of the main tributaries of the Yangtze River. At 17 o’clock on the 3rd, the reporter from Zhongxin. com observed in the waters of Ganjiang River in Yangzizhou Town, Nanchang, Jiangxi Province that there were 3-4 finless porpoises swimming in the water, sometimes playing by the waves, and sometimes "married with children" swam with her cubs, and her round head kept coming out of the water, which was really cute.

　　"A finless porpoise eats about 10% of its own weight of fish a day, which is about 10-20 Jin of small fish. At the same time, it has high requirements for the water quality of its living environment." Dai Nianhua, a researcher of Jiangxi Academy of Sciences, vice chairman and secretary general of the provincial ecological society, said that the active finless porpoise proved that the fish resources in the waters were rich, the phenomenon of overfishing was curbed, and the results of "ten-year fishing ban" began to appear.

　　On January 1, 2021, the "ten-year fishing ban" was officially implemented in key waters of the Yangtze River Basin. In September 2019, under the overall strategy of "Great Protection of the Yangtze River" in China, Jiangxi Province issued the "Implementation Plan for No Fishing in Key Waters of the Yangtze River Basin in Jiangxi Province", and decided to completely ban fishing from January 1, 2020.

　　It is understood that from 0: 00 on May 1, 2020, productive fishing is prohibited within the waters under the jurisdiction of Ganjiang and Fuhe Nanchang. In mid-September, 2020, more than 600 fishermen engaged in fishing in Ganjiang River for nearly 300 years washed their feet and went ashore, and 140 fishing boats and all fishing gear were collectively recovered. The fishing history of Ganjiang River in Yangzizhou Town officially withdrew from history.

　　Dai Nianhua suggested that scenic spots can be built near the waters where finless porpoises frequently occur, guiding the fishermen who have retired to explore tourism projects such as farmhouse music and finless porpoise research, and transforming the unique ecological resources into "Jinshan Yinshan". (End)

Text | Xia Xiaoyu

Editor | Wu Yanyu

"Online movies are not movies, but videos." This is the message in 2018, under the article of poison eye writing online movies. At that time, "edge ball", "rubbing IP" and "slag special effect" were still prominent labels of online movies.

In the past two years, online movies have been upgraded in terms of production, cost, word of mouth and theme, and the labels and stereotypes of the past are no longer applicable.

　

In the past 2020, the quality of online movies was improved and decreased, and the box office of more than 10 million yuan was doubled. In the end, 71 online movies earned more than 10 million yuan. At the moment when commercial themes are piling up, it is gratifying that as of press time, the box office of China Flash has exceeded 15 million.Such realistic theme works are also being recognized by the market, and new theme dividends are being opened.

　

The upgrading of the market continues, and more and more practitioners are beginning to expect works with box office exceeding 100 million. This seems to be close to the next watershed for the industry."One year is fast, and two or three years is slow."At the end of December, Dong Guanjie, the founder CEO of Qishuyou Fish, accepted it.Poisonous eyes (WeChat ID: domoredumou)During the interview, I predicted the timeline of online movies with box office of over 100 million yuan.

　

Dong Guanjie, founder CEO of Qishuyou Fish

In the past year, Qishuyou produced 30-40 online movies with diverse themes and contents, and the production investment exceeded 10 million, with frequent high-quality works. Among them, "daoist magic" has become the latest box office ceiling of online movies with a score of 56.41 million.

　

"We want to tell the industry that there are more possibilities for online movies. Daoist magic is the most mainstream theme in this industry, but we have used higher requirements in production, which basically represents the production ceiling in the mainstream theme of online movies since 2020; At the same time, we have a lot of energy on the development of innovative themes, and "China Flash" is one of the new breakthroughs. " Dong Guanjie said.

　

This is inseparable from the deep cultivation of strange trees and fish in online movies for many years. In 2015, Dong Guanjie started his second venture, locked in the online movie market that had just started at that time, and founded a strange tree with fish. This company with internet product thinking and genes, the initial intention is to produce online content for users. In the past five years, great changes have taken place in the online film industry, and the strange trees have fish to participate, witness and promote all this.

　

Not only that, its business has also expanded from online movies to sub-account dramas, short videos and other fields.In Dong Guanjie’s office, the calligraphy and painting of "Do not forget your initiative mind" has been hung all the time-a strange tree with fish only makes 2C content.

　

This persistence has been gradually verified. After more than five years of development, the number of users of online movies has increased, and the industry has become more and more 2C. In the new period of change, users’ aesthetics are improved, and the demand for viewing content is higher, so online movies must be upgraded.

　

Behind the iteration is the all-round upgrade of the head company from production cost to content, quality and theme, and this comprehensive upgrade will continue in 2021.

　

Accelerated integration of hospital and network

On December 10th, 2020, the online movie "China Flash" was launched in iQiyi. It is a realistic film directed by the State Administration of Radio and Television and the Beijing Municipal Bureau of Radio and Television, which is produced by new media.

　

　

The film takes care of the real life of ordinary people, focusing on the group of takeout workers for the first time. The main character, Li Anquan (Xu Juncong), is a little takeaway brother who travels through the streets rain or shine. The film tells the story of tears in laughter between reality and belief during his desperate efforts to raise money for his daughter’s surgery.

　

Through such a protagonist setting, the creative team tries to reflect the working and living conditions of the whole group of takeaway workers. According to the statistics of Academia Sinica, by the end of 2019, the total number of take-away workers had exceeded 7 million.

In 2020, when the epidemic was shrouded, the distance between the delivery staff and people was narrowed, and the professional life shown in the film also resonated with many people. If the label is changed to "drifting north", the crowd represented by the main character of the film will reach 20 million, which may also be echoed in a wider range.

　

Stills of Flash in China

　

On the second day of the film’s launch, the highest popularity in iQiyi was 6,325, and the score steadily increased from 8.1 to 8.9, which was the highest score of all films in the station in 2020, tied with The Eight Hundred, the box office champion of cinema. At present, the film Douban scores 6.2, which is one of the eight online movies with Douban scores over 6 in 2020. In addition, the film topped the Cat’s Eye online movie popularity list TOP1 for six consecutive days, ranked first in the iQiyi movie list and the hot search list of the whole station, and ranked second in the Tik Tok movie list.

　

According to the statistics of Lighthouse Professional Edition, the box office of China Flash broke through 10 million in the first week of its launch. From the perspective of popularity, word of mouth, box office and other dimensions, there is no online movie with realistic theme, which has reached such a high level in social value and commercial value, and it has also been called by the industry."The first realistic online movie".

　

Using online movies to record the "little people" in the great era, China Flash has also attracted the attention of the industry and the recognition of the mainstream media. Among them, the commentary of People’s Daily pointed out that "China Flash" has pinned the inner expectation of each of us, that is, singing for every ordinary but great soul, dancing for every event that helps and is brave, and the human heart is the fairest scale between heaven and earth. "

　

Stills of Flash in China

　

More importantly, its achievements will promote the discussion of realistic themes in the online film industry, and also let practitioners see the value of theme innovation.

　

To this end, Dong Guanjie told the poisonous eyes that in 2021, there will be fish in strange trees and will continue to add realistic themes."We hope to let everyone know by doing one thing, or to be bold and innovative. Although it may be risky, if you analyze it carefully, it is actually similar to the risk of making a homogenized movie."

　

Indeed, it is time for online movies to upgrade their themes and broaden their boundaries.

　

Since the birth of online movies in 2014, it has been labeled as "shoddy", "scratch the ball" and "low-grade taste" because of its barbaric growth. The label. In 2014, the box office champion of Iqiyi’s "Net University" was Adult Story 2, in 2015, Mountain Gun Entering the City, and in 2016, Mountain Gun Entering the City 2. Their common characteristics are shallow expression and low production cost.

　

Industries with mud and sand have also attracted regulatory attention. During 2016-2017, thousands of "Internet Big" were removed from the shelves.

　

In the early years, the focus of industry traffic was on action, fantasy and fantasy types. According to the Research Report on the Development of Online Audiovisual in China in 2018, the total proportion of action, suspense, love and fantasy movies in the foreground of new online movies in 2018 is as high as 77.8%; In that year’s online movie box office list, TOP20 movies basically belonged to action, fantasy and suspense.

　

TOP10 at the box office of online movies in 2018

　

By 2019, many industry head companies also realized that the original creative ideas could not fully meet the needs of the current market.

　

Dong Guanjie once told Poisonous Eyes,Under the new situation, the content strategy of strange trees and fish has been overweight and adjusted from the previous "spectacle imagination" to "inheritance and moving""At the time of its establishment, Qishu had fish as the main theme of’ Spectacular Imagination’. Now, the content is more tonal, and it needs to be guided by values. Some things will not be done. For example, it will not make some negative monster films to emphasize stimulating users. Now it is necessary to shoot positive energy and warm emotions."

　

In 2019, Qishu Youyu filmed the first poverty alleviation theme online movie "Donkeys on the Tree", which is supported by the Beijing Radio and Television Network Audiovisual Development Fund. Realizing the unity of social and economic benefits, it is called the first main melody online movie by virtue of content innovation and quality improvement.

　

　

However,Realistic themes are always lacking in online movies, and there is no advantage in the proportion of box office.

　

In the first half of 2020, there were as many as 22 fantasy movies in costume, which were still the main box office. Only Happy New Year from Beijing and Crazy Daddy were on the list, with box offices of 11.79 million and 10.35 million respectively.

　

At present, the supply of realistic themes is insufficient and there are few successful precedents. In a sense, the bold attempt of a strange tree has smashed the ceiling of the industry.

Looking back on 2020, the overall projects of Qishuyou Fish are diverse in types and contents, such as realistic film "The Donkey Up the Tree 2", comedy film "Northeast mr. six", military theme "The Secret Agent’s Wild Flowers", fantasy new martial arts theme "Wu Dong Gan Kun", realistic comedy "Crazy Daddy" and adventure action film "Mu Ye’s mysterious Qinling Dragon Cave". Many films have caused many discussions in the industry.

　

　

While broadening the theme, it is the improvement of the overall production level.　

　

In the past two years, strange trees and fish have focused on quality content and reduced output. The annual quota is 30-40, and most of them are self-developed and self-made.In 2020, the cost of a single film will exceed 10 million..

　

Among them, "China Flash" took ten months to prepare, and was filmed within 16 days due to the epidemic situation.It’s the most difficult film to make since we made online movies for so many years.

Daoist magic invested more than 20 million yuan, which provided a model for the industry in marketing, and at the same time created a dual-platform account-sharing model. At last, with a box office of 56.41 million yuan, it became the highest online movie in history. In the past year, there were 11 films in Kistler Fish, and the box office was over 10 million.

The online movie box office is over 100 million, how far is it?

The upgrading of content theme and production level will make the online movie industry upgrade in 2020. However, this kind of upgrade is not only internal, but also beneficial to the overall environment.

　

An epidemic has stopped the cinema market. In the 178 days after the cinema closed, online movies took the wind. According to the statistics of Lighthouse Professional Edition, in the first half of 2020, there were 391 online movies, and a total of 38 accounts had a box office of over 10 million, exceeding the whole year of 2019. In 2020, the box office of online movies TOP3 exceeded 40 million.

　

However, even if there is no epidemic, the problems in the cinema market will be exposed.Before the epidemic, cinema films had encountered bottlenecks, and the growth rate was far less than that of previous years, and some disadvantages had already appeared.Cinema has been growing slowly since 2016. By 2019, the number of people watching movies is still increasing, but the industry knows that the stamina is insufficient. If there is no change, the market seems to have no more room.

　

In 2019, the total number of people watching movies was 1.727 billion, up less than 1% year-on-year compared with 1.718 billion in 2018; The growth of the number of cinemas and screens is obviously not equal. The growth rate of the former is much higher than that of the latter, which brings about a decrease in the attendance rate of cinemas and a decrease in the box office generated by a single cinema and screen. According to statistics from Yien Film Think Tank, in the first quarter of 2019, the attendance rate was about 12.1%, down 4.7 percentage points year-on-year.

　

　

The epidemic in 2020 accelerated the exposure of cinema film problems, and the channels were limited, so new films could not be released. However, the demand for users to watch movies has always existed, which gave online movies opportunities.

　

Many people used to be users of cinema movies, but now they have moved to the online movie market.

　

According to CNNIC statistics, in 2020, the number of online audio-visual users exceeded 900 million, and the utilization rate of netizens was 95.8%. From March to June, 2020, the number of users of the integrated video platform reached 724 million; Smart TV users exceeded 200 million.

　

　

Dong Guanjie told Poison Eye, "Since the beginning of this year, the user group of the entire online movie has undergone great changes, and the proportion of first-and second-tier cities is rapidly increasing. Now it can basically be understood that it is getting closer and closer to the users of cinema movies, and even the composition is more complicated than cinema movies."

　

The change of external environment has brought new opportunities for the development of online movies. Of course, the online film industry has also seized this opportunity, and has excellent performance in content quality and box office results.

　

As of mid-December, in 2020, there were 71 online movies with a box office of over 10 million, double the number in 2019; According to incomplete statistics, there are 8 films with Douban score of 6. "Online movies have produced some good works this year, which is also the result of the joint efforts of the whole industry in recent years. It is also at this point that there will be changes without the epidemic, but everyone may not feel it so obviously. " Dong Guanjie said.

　

The industry is also actively evolving. In the early days, the cost of making a website was only 100,000-200,000 yuan, but later it was upgraded to 800,000-1 million yuan, and now the production cost of boutique websites has risen to 5-10 million yuan or even higher. In terms of content, there are also works with bright themes such as Flash in China, There is a Good Place in the Tree and Xin Qiji 1162.

　

　

The vigorous development of online movies has also stimulated the nerves of traditional film companies. Almost all traditional film companies have entered and started making online movies. At the "Restart 2020 Poisonous Eye Entertainment Conference", Ye Ning, the founder of Qingsong Film, sent a message to 2021, "Everyone will look at online movies with new eyes and will form a new business model."

　

Poison eye’s previous article on "the relationship between colleges and networks" has pointed out that online is no longer a "supplement" of film income, but an indispensable part of complementary.The simultaneous development of online and online integration is the general trend..

　

The booming online movies seem to have reached the "eve of the outbreak", but from the box office ceiling, online movies are still not "out of the circle". In 2020, the top box office of online movies will be daoist magic (56.41 million). When will online movies with box office exceeding 100 million appear? Dong Guanjie believes that,"If it is fast, it will appear in 2021.. "

　

On the way to the "over 100 million box office", the industry is still exploring new business models.

　

At present, the accounting rules of online movies are mainly defined by platforms such as Aiyouteng. Generally, movies are divided into S-level, A-level, B-level and C-level, and the unit prices corresponding to different ratings are different. Due to the different attributes of users and platforms, each video platform has its own considerations and requirements for the accounting rules of online movies, and the accounting formula is also different.

　

　

Dong Guanjie believes that as the industry becomes more and more mature, video platforms will definitely innovate business models. Now platforms have different understandings of online movies and different accounting rules. Perhaps in 2021, the accounting rules will be consistent and transparent, and the box office will be more transparent.

　

For the imagination of new payment methods, PVOD (Advance Pay-On-Demand), as a common concern of the film and television industry, provides imagination space. At present, most of the films that try this mode in China are literary films or small and medium-sized movies, such as Spring Tide, Spring River Plumbing and so on, while Journey is a rare visual blockbuster.

　

By the end of the year, online movies also began to try PVOD mode. On December 30th, the sports comedy online movie "Chen Xiang’s Folk Master at 6: 30" was launched. This is the first online movie launched in iQiyi in PVOD mode, and the highest popularity in the history of iQiyi Station is 6060.

　

Stills of Chen Xiang’s Folk Master at 6: 30

　

"The PVOD model is the opportunity, that is, the ticket-buying model, and the industry will take a big step forward. Next year, Qishuyou will definitely make online movies with this income model."Dong Guanjie said.

　

With the exploration of payment methods and the self-upgrading of the industry, online movies with box office exceeding 100 million may be in the near future.

　

Only do 2C content

　

Pull the time back to the beginning of the establishment of strange trees and fish. From the beginning, this is a somewhat different company.

　

Before 2015, Dong Guanjie’s working experience focused on the Internet and social fields. With the advent of the mobile Internet wave, Dong Guanjie sold the company that had been in business for many years and turned to enter the online movie industry.

　

The transformation is based on Dong Guanjie’s judgment-The Internet industry is moving from the era of traffic to the era of content, and the core of future competition is to rob users of their time.In his view, the core of the PC era is traffic, and companies that can control terminals such as Baidu and 360 have risen rapidly; The core of the mobile Internet has become content. In this era that requires a lot of online content, everyone has a lot of APPlications installed on their mobile phones. It is difficult to have an app that can rule everything, and the traffic will not work.

　

The essence of content economy is attention economy, and Dong Guanjie is firmly optimistic about the development prospect of 2C content. "The business keywords of Qishuyou are the Internet, client payment and video content. In 2015, only the small industry of online movies meets these keywords, so let’s do this first. "

　

Therefore, Qishuyou has never been an online movie company, but more like an Internet content company. If there is any content form that conforms to its product logic, they will seize the wind."Maybe we won’t have thinking set, but we may be able to bump out something new."Dong Guanjie said.　 　

　

After becoming a trinity of production, production and announcement, Qishuyou gradually grasped the trend of the content industry and opened up two new businesses-sub-account drama and music short video MCN, while waiting for the emergence of online movies with box office exceeding 100 million, and achieved gratifying results in new fields.

　

In April 2018, iQiyi announced that it would upgrade the online drama billing mode, with the billing ratio changed from 5: 5 to 3: 7. It will also set up an online drama channel on the mobile side to add content outlets for partners. But on the whole, there is not much data for reference, and the commercial prospect of the sub-account drama is still unclear.

　

After thinking about it, Qishuyou decided to test the new content category of "Separate Account Drama". The previous experience of making several high-grossing online movies is of reference significance to the drama business. "The ability accumulated in the past is completely reusable, but it just needs some new ways of thinking." Dong Guanjie said.

　

Based on the company’s analysis and observation of the user groups of the sub-account drama, Qishu has a sweet fish layout and a suspense track, and has become one of the best.

　

　

In 2020, Qishu Youyu produced the first sub-account drama "Murder Scene" with the theme of criminal investigation suspense, and the sub-account box office reached 28 million, ranking first in the box office of iQiyi sub-account short drama in 2020, with a return on investment of over 200%. Dong Guanjie told Poison Eye, "We judged at that time that the subject of criminal investigation is special, which is strong plot, extreme excitement and fast pace, which is especially in line with the needs of users to pay."

　

In addition to the suspense theme, Qishuyou also produced the costume fantasy sweet pet drama Dear King of Medicine, which is a work planned by iQiyi in Yun Teng, and its sub-account box office has also exceeded 20 million.

　

Judging from the market situation this year,On the one hand, the theme of the sub-account drama circle is refined, and the short drama series breaks through strongly. According to the report released by iQiyi and Yunhe Data, in 2020, costume suspense and youth family are the two types with the highest effective broadcast volume in the sub-account drama. The number of dramas is basically the same as last year, and the volume below 24 episodes is becoming a new trend.

　

　

On the other hand, the drama market is getting 2C.

　

Pay-as-you-go has become the norm. The Beijing News reported that since The Untamed, a summer drama series in 2019, more than 40 dramas have started the "pay-as-you-go" mode. The report also released the survey results, and 40% users are more willing to pay for high-quality content.

According to the official data released by Aiqiyi, as of the end of Silent Truth, more than 68 million Aiqiyi VIP members have watched the content of Fog Theater, and at the same time, more than 460 hot search topics have been created on domestic social platforms, and the average score of Douban is over 8 points.

　

The creative trend of these drama markets also confirms that Dong Guanjie’s original judgment is correct. Dong Guanjie also pointed out that "the current sub-account drama market is equivalent to the online movie market in 2018. Everyone has seen some directions, but it has not really formed an effective iterative methodology."

　

In 2021, their content matrix in the sub-account drama track will continue to upgrade, and suspense and sweet pets are still the key directions of strange trees and fish. For example, "Murder Scene 2" will contain elements of criminal investigation suspense and female crime, and "Little Brother who lives opposite me" is an urban sweet pet style and so on.

　

The Imagination of Music Short Video

If the business models of sub-account drama and online movies still have something in common, which belongs to common business expansion, then joining MCN and making short music videos is a new business exploration with a large turn.

　

In 2019, the short video industry was in full swing. According to the Survey Report of China TV Drama (Network Drama) Industry, in 2019, short video users in China used longer than long videos for the first time; According to the report of Zhiyan Consulting, the scale of the short video industry reached 100 billion yuan in 2019, and it is estimated that by 2021, the short video market is expected to reach 200 billion yuan.

　

　

In August 2019, considering the necessity of grabbing users’ time, Qishu Youyu began to make a short video MCN "Power Man". Dong Guanjie told Poison Eye, "First, although the short video does not mean that users pay directly to watch it, it has direct or indirect value after users watch it, and it also needs to be laid out; Besides, short videos occupy a lot of users’ time, which is also an industry that we must lay out. "

　

Strange trees and fish have also experienced a period of rapid trial and error. At first, they followed the experience of the previous MCN industry and signed a large number of talents, involving plots, food and other vertical categories. After two months, there was still no improvement, and they dissolved the signing talents.

　

Dong Guanjie concluded that signing a contract and making a comprehensive category MCN is purely burning money and has not completed the business closed loop. "The left hand spends money to sign the content, and the right hand tries to realize it through advertising, but these contents are comprehensive, and the liquidity is not the best, because not all categories can be realized, the customers they find can’t match, and the commercialization efficiency is very low. At the same time, the cost is constantly rising, and (income and cost) is slowly upside down. Now MCN is dead for this reason."

　

They found that there were enough talents in the team who knew music. After in-depth thinking, they decided to continue to deepen their cultivation in this category of music, and they no longer signed up for talent, but only hatched independently.

　

A story that may not be well known is that as early as the portal era, when Dong Guanjie was the director of UC business department of Sina, he had to select high-quality content from a large number of UGC, so he excavated a number of popular online songs, including Yang Chengang’s "Mice Love Rice".The ability to judge the content is his core ability to go further on multiple tracks.

　

"Our goal is to form our own closed-loop business through content, so we chose the music category: First, we have our own unique opinions on content, and we can make content at a relatively low cost. With a large number of explosions, the total cost will be reduced; Second, we have a unique business model for iteration, which can form a money-making model. Once the business model forms a positive cycle, it can be expanded. " Dong Guanjie said.

　

In more than a year, "Powerman" MCN has hatched dozens of head musicians, including Ya Dan Egg, Xia Tian, Lin Yi, Qixi and other celebrities. Today, Powerman has accumulated 150 million fans, 20 billion short videos and 500 million likes in Tik Tok and Aauto Quicker.

　

Some music works of "Power Man"

　

Specific to the content, "Fa Li Ren" has produced a number of Tik Tok Divine Comedy. Ya Dan’s egg cover "Born after Daejeon" has become an annual phenomenon-level cover case, ranking first in Netease Cloud Music’s new song list, soaring list and hot song list. In addition, I met him later, Under the Sea, A Flower under the Sea and Cinderella have also become popular songs on music platforms and short videos.

　

The reason why the explosion frequency is high is that Qishu has reused its ability to perceive user needs and summarize methodology at the content level.

　

"The methodology is the same, that is, to capture the needs of users and split the methodology of specialization. Born after Daejeon was originally an old song, but it was not popular. After we adapted it, it became popular. It is very important to get the preferences of users, which is also a common feature of our three teams. " Dong Guanjie revealed that at present, 60% of the company’s revenue comes from online movies, and the sub-account drama and short video sectors each contribute 20% of the revenue, and the proportion of short video contributions will increase next year.

　

In the framework of strange trees and fish, short video, online movies and sub-account drama all develop independently. However, short videos provide marketing and publicity assistance for online movies. For example, the theme song of the same name "China Flash" and the theme song "Who’s the Boss" of "daoist magic" were all created by their musicians, and achieved good communication effect on the short video platform.

　

　

"(Original music) has brought some users who like this song to the movie. At the same time, when they hear this song in the movie, they will ask if it sounds good, and they will see the answer on the barrage. (Users) will search and become fans of our music." Dong Guanjie said.

　

As its business spread to various texts and showed its style in different channels, Qishu Youyu Company gradually proved their initial judgment. As early as 2016, Dong Guanjie proposed in his public speech that,Network and cinema are just channels, and both will become mainstream markets.Today, this judgment is becoming a reality.

　

The idea of "being a 2C Internet content company" may encounter resistance and doubts at first, but with the improvement of the team’s content ability, in-depth understanding of the industry, and the gradual upgrading of the industry as a whole, 2C thinking will be verified by more practitioners, and may also become the mainstream of the online content industry.

　

Dong Guanjie said, "Many people in this industry may think that online movies are contemptuous of the bottom of the chain. I don’t think that everyone’s views will necessarily represent the future now. Many things are done slowly. You can’t just look at the results, but also look at the process. It is a very important process to blame and upgrade bit by bit."

　Since the beginning of this year, the State Oceanic Administration has taken various measures to increase the management and control of reclamation.

CCTV News:According to the Marine Supervision Plan approved by the State Council, from late August to late September, 2017, the State Oceanic Administration carried out special inspections focusing on reclamation in six provinces and regions, including Liaoning and Jiangsu.

The inspector group of the State Oceanic Administration gave feedback to Liaoning Province on the inspector’s opinions: the problems such as filling in without approval and decentralized approval were outstanding.

Yesterday (14th) morning, with the approval of the State Council, the Inspector Group of the State Oceanic Administration gave feedback to the Liaoning Provincial Government.

The main problems found by the Inspector Group of the State Oceanic Administration in Liaoning Province are:

First, the situation of filling in without approval is outstanding.

Second, the problem of dividing reclamation projects into parts and decentralized approval is outstanding.

Third, there is a large number of vacant land around the sea. Among the 15,150 hectares of land reclamation verified, the vacant area is 9,441 hectares, accounting for 62% of the filled area.

Fourth, it is difficult for the regulatory authorities to stop, investigate and implement.

Fifth, some sewage outlets into the sea were examined and approved in violation of regulations, and the supervision was not strict. After investigation, 68 of the 211 sewage outlets into the sea provided by Liaoning Province failed to strictly fulfill the legal procedures for approval. Long-term supervision of some sewage outlets into the sea is not in place.

According to the requirements of "Marine Inspector Program", Liaoning provincial government should combine the opinions and suggestions put forward by the inspector group, study and formulate the rectification plan, submit it to the State Oceanic Administration within 30 working days, and submit the rectification situation within 6 months. The rectification plan and the implementation of rectification shall be disclosed to the public through major news media at all levels in a timely manner as required.

The inspector group of the State Oceanic Administration gave feedback to Jiangsu Province: the phenomenon of decentralized approval and unapproved construction is common.

On the morning of 14th, with the approval of the State Council, the third group of national marine inspectors gave feedback to the Jiangsu provincial government.

The main problems found by the Inspector Group of the State Oceanic Administration in Jiangsu Province are:

First, the power of examination and approval of reclamation projects was delegated in violation of regulations.

Second, individual projects are fragmented and decentralized for approval.

Third, the phenomenon of building without approval and building while approving is widespread.

Fourth, the prevention and control of pollution in coastal waters has not been promoted effectively, and the number of land-based sources of pollution into the sea is unclear. Land-based pollutants in Jiangsu Province account for more than 85% of the total marine pollutants. The water quality of the three national marine special reserves is worse than the first-class seawater quality, and it can’t meet the requirements of marine functional areas for a long time.

According to the requirements of "Marine Inspector Program", Jiangsu provincial government should combine the opinions and suggestions put forward by the inspector group, study and formulate the rectification program, submit it to the State Oceanic Administration within 30 working days, and submit the rectification situation within 6 months. The rectification plan and the implementation of the rectification will be made public to the public through major news media at all levels in accordance with the requirements of the Marine Supervision Plan.

At the 2023 Guangzhou Auto Show, a variety of pure electric SUV caught the attention of many visitors. It is full of personality and changeable shape. It can be a little cute roaming the city, a stormtrooper crossing the jungle, and a Martian lander. A car interpretation of the multi-angle image is very changeable, and the "tide box" of the auto show is unique. It feels quite small.

This tide is highly consistent with the attitude of contemporary young people to create ideas freely. At the moment when the younger consumer groups have become the general trend, this unconventional "Tide Box" SUV is like a clean stream at the auto show. It is the protagonist of this article — — . However, the appearance is bound to completely conquer the Z-generation hipsters who have sprung up everywhere. Is there anything in this car under the cool tide? Today, let’s find out.

It seems that the board is a "little guardian", but in fact it is a hardware technology flow.

Obviously, 03 adopts a "square box" shape with strong off-road attributes, giving people a sense of immediacy of trumpet. However, playing cross-country is definitely not just "Yan Control". ICAR 03 is not only "long" but also "wild" in equipment. Off-road is the most test of the chassis and suspension of vehicles. iCAR 03 adopts the famous all-aluminum body and is embedded with honeycomb ultra-high strength all-aluminum beams.

Arranging an integral die-casting all-aluminum longitudinal beam on an all-aluminum body alone can also have the use characteristics of a traditional non-loaded off-road vehicle when off-road. As long as the technology is in place, it is not impossible to have both fish and bear’s paw. At the same time, the benefits of this design are that the strength of the car body is increased by 30%, and the torsional stiffness of the car body is increased by 20% compared with the weight loss of the steel car body by more than 20%.

We should know that the density of aluminum alloy material is 1/3 of that of steel, its energy absorption performance is 2 times of that of steel, and its corrosion resistance is strong. When aluminum alloy is used to replace its traditional steel longitudinal beam structure, it can not only reduce the weight of the car body, but also ensure the stiffness of the car body nodes. Even if it enters high-intensity bumpy road conditions during off-road, the car body structure will not be deformed due to impact, so you can go boldly. In addition, the anti-collision level can also be guaranteed, and excellent collapsibility will improve the collision safety of the whole vehicle. In a word, the advantages of this body system are lighter, higher strength, safer and stronger overall sense of driving and control.

Solid body structure technology, coupled with a set of excellent suspension is not even more powerful? ICAR 03 is equipped with a quite "burst" suspension system — — Front McPherson+rear multi-link, its structure brings benefits, and the damping efficiency is increased by 30%. It is worth noting that this set of suspension design ideas called H-arm. It can be clearly seen from Chery’s patent drawing of suspension that the motor is integrated in the rear suspension frame, instead of the traditional hanging-bottom layout, so that the driving motor can be better protected when going through off-road and complex sections, and the risk of bottoming and rubbing the ground is reduced to the greatest extent. Imagine how terrible it is for vehicles on off-road sections to suddenly lose power due to the damage of the driving motor.

In addition, iCAR 03 has a wading mode, so the embedded design is adopted in the chassis battery protection to ensure that there will be no problems on the off-road level. Do you think this car really has something when you see it here? Wait, it’s not over yet!

Multi-driving mode blessing, software and hardware create off-road equal rights

Off-road hardware is piled up, so what is the strength of software? ICAR 03′ s multi-driving mode will definitely not let you down. The precise distribution of torque brought by iWD intelligent electronic control four-wheel drive will make the off-road passability of iCAR 03 much stronger than that of ordinary urban SUV models, and the driving comfort far exceeds that of fuel off-road models. 8+X driving mode comes with three extreme conquest modes (Eco/Eco+/ standard/mud/sand, etc.). Among them, ECO mode can be used to meet the daily commuting needs of cities, while four-wheel drive mode, grass/gravel/snow mode and mud/rutting mode can provide more confidence for car owners to drive off-road and complex sections.

By choosing different modes, users can switch according to road conditions and personal preferences, and the precise control of motor power can make driving efficiency higher. Intelligent real-time electric four-wheel drive system makes off-road performance and passability by going up one flight of stairs. High passability and ability to get rid of difficulties, performance in different terrain. It is worth mentioning that the "minimum" ground clearance of iCAR 03 is ≥ 170mm, approach angle and departure angle are 26 and 29 respectively, so it is powerful to go out occasionally. Even in the event of a traffic jam crisis, iCAR 03 has two levels of independent control, and it is easier to get out of trouble by independent control of complex terrain. No matter whether it is in the desert hinterland or the winding mountain road, iCAR 03 can share happiness with you.

Pure electric power is true, and the battery life is beyond imagination.

Although it looks square and has its own off-road attributes, will the power become the short board of iCAR 03? The answer is obviously no. The new car is equipped with strong dynamic response and acceleration performance, equipped with a six-in-one drive system. ICAR 03 models are available in single-motor and dual-motor power versions.

Double-motor version is front and rear double-motor arrangement, with peak power of 70kW+ before and 135kW after, and dynamic response of ≤ 80, the peak torque is 165 N m+220 N m, and the wheel rim torque is ≥ 4100N·m, the acceleration time of 100 km is only 6.5s, and the maximum speed is 150 km/h. There is no pressure to start overtaking, and there is definitely no need to worry about the power of a proper small steel gun in the city. Single motor version, the maximum power of the motor is 135 kW. In terms of battery life, the new car is equipped with lithium iron phosphate batteries with capacities of 65kWh and 69kWh, and the pure battery life is 501 kilometers. Daily commuting in the city can basically be recharged more than once a week. If you want to go out to play often on weekends, recharging once a week is enough.

Security is not only hard-hitting, but also intelligent security shines more brightly.

Today’s car environment can be described as "dangerous", and "ghost probe" and "opening the door to kill" are almost impossible to prevent. Most young consumers are inexperienced in driving and are prone to these potential dangers. ICAR 03 is equipped with L2++ intelligent driver assistance system to provide 16 active safety functions. With the support of AEB active braking function, the vehicle can be braked in time when the system detects a crisis, so as to minimize the danger level. There is also a DOW door opening warning. Through the front and rear radar identification, if pedestrians and vehicles pass by the car side, the door will not be opened, and the door will not be unlocked until the vehicles and pedestrians pass by, thus preventing the occurrence of "door opening killing". It’s like a warm man.

If the car is mainly out of town for camping, the anti-rolling stability system can monitor the side-slip speed of the car when it is turning on off-road road, calculate the roll degree of the car through the signal sent by the wheel sensor, and carry out additional control on the middle and outer wheels of the curve. When there is a serious roll, the anti-roll stability system will quickly adjust the braking force distribution of the wheels on both sides and reduce the torque output, so as to restore the balance of the vehicle in the shortest time, reduce the risk of body shaking and rolling, and quickly lift the crisis.

As a new energy vehicle, the safety of electricity consumption has always been the focus of consumers’ concern, and iCAR 03 has also made thoughtful consideration and design for users. In addition to the original all-aluminum multi-cavity cage body mentioned above, the anti-roll brake balance system. ICAR 03 is also equipped with sandwich structure 10mm battery protective armor, high energy density battery+thermal runaway monitoring and early warning, and i-CARE full-time care. I believe users will feel full of security.

When the cool personality is full, you can’t make do with intelligence and comfort.

Although iCAR 03 seems to be a driving-oriented model, it is so popular in the intelligent cockpit that iCAR 03 also handed over a good answer sheet. The model is equipped with i-VA intelligent interactive system, which supports four-zone intelligent language control and can help users communicate with vehicles in depth. Such as chat interaction, entertainment games, navigation and control.

This i-VA intelligent interactive system also supports OTA upgrade, and its capabilities are constantly updated iteratively, so that users can feel that the system will grow and change, rather than a single system. Users can expand the in-vehicle entertainment content according to their needs and feel the freshness brought by the system update. I believe that with the continuous accumulation of time spent together, users and virtual robot i-VA will also have a long-lasting relationship. Let the car no longer be a cold machine, but a friend who has something to talk about in life.

The hardware of the interior is equipped with a 15.6-inch ultra-wide field of view central control large screen +12 Infinity high-performance speakers, and with the blessing of Tencent Ecology, I believe that there will be no boredom along the way. In terms of intelligent driving, iCAR 03 is equipped with L2++ pure visual high-order intelligent driving assistance scheme, and the application of 20+ intelligent scene modes can find comfort areas for new and old drivers.

Write at the end:

ICAR 03 did play a little differently. As a tidal box electric SUV, iCAR 03 produces personalized and novel and practical technologies and configurations in hardware, driving, safety and intelligence, closely following the consumption habits of young consumers, focusing on playing with young people and creating a personalized "tidal box" for young people with the strength of hard-core products. I believe that with the launch of the model, it will gain the attention of consumers who agree with the cool culture.

Finally, the pre-sale of iCAR 03 will be started on December 18th. If you have already planted grass after reading this article, you can go to the dealers around you to experience the real car and witness the quality and coolness of iCAR 03. Let’s wait and see.

Wang Qiyun, Electrical Repairman of Kunming Cigarette Factory of Yunnan Zhongyan Hongyun Honghe Group

CCTV News:Wang Qiyun is an electrical repairman in Kunming Cigarette Factory of Yunnan Zhongyan Hongyun Honghe Group. Since he joined the work in 1990, he has been preoccupied with the production of first-line electrical equipment for 27 years.

If silk-making is a core process of cigarette production, then electricity is its soul. From a young and immature guy, after three times of technical transformation and tempering, his theoretical quality has been continuously enhanced and his maintenance skills have been continuously improved. Wang Qiyun has gradually grown into an "expert expert" who integrates process technology and electrical technology.

Excellent specialty, technical transformation to attack Depth Charge

As a cigarette factory, the level of silk-making technology and the precision of equipment control are closely related to the inherent quality of cigarette products. To achieve fine processing, intelligent control and intensive production, this puts forward newer, higher and stricter requirements for professional and technical personnel.

In 2010, Kunyan changed its technology, and Wang Qiyun, as the leader of on-site electrical installation and debugging of five production lines, took on the electrical installation and debugging of silk production lines. He mastered the equipment principle, control mode and technological process as quickly as possible. At that time, it was normal to work for more than ten hours a day, but he was happy with this and was called "Iron Man" by everyone. To a large extent, Wang Qiyun himself admitted that it was the heavy pressure of technological transformation and the high-tech requirements that turned the word "Wang Qiyun" into a "symbol" representing high technology and high skills.

Faced with the ever-changing technological progress and fierce competition, a slight hesitation of tobacco enterprises may be an amazing change of "it has been a few days in China, and it has been a thousand years in the world". From 1990 to around 2010, Kunyan has undergone three technological transformations. Wang Qiyun was very lucky. As a newcomer to tobacco, he took part in the first technological transformation as soon as he joined the work. "But at that time, I basically didn’t understand it. I could only watch from the sidelines. I couldn’t make any comments on the assembly and debugging of German experts. The right to speak was someone else’s, and people said it was awkward."

In 1997, he went to the second production line and carried out the second technological transformation. Wang Qiyun also witnessed it, but at this time, he was still very "tender" and could only watch German experts do it, and he had no reason to say anything. "Only the third ex situ technical transformation, I am fully involved." And it is a deep and complete participation. Wang Qiyun should not only be a teacher to teach operators how to operate, but also be an instructor to guide maintenance personnel to carry out equipment maintenance. He worked in the middle shift, and also completed the preparation of operating procedures and maintenance technical standards for each process. In view of the technical difficulties, we carried out special research, carried out technical exchanges and discussions, and formed more than 30 technical exchange courseware.

Demonstration leads, technological innovation is the first.

Facing the advanced silk production line, Wang Qiyun insisted on individual demonstration and team guidance, and followed the "three present principles" (on-site, reality and present things) to overcome many technical problems. He led the technicians to set up a PLC control technology workstation for troubleshooting drills and forming a case base, which provided an excellent technical platform for comprehensively improving technicians’ quick judgment and handling of equipment failures. He actively and independently tackled the problem of error prevention of fully suspended electronic belt weigher. After rigorous data collection and scientific analysis, he developed and established an early warning program. Once the flow rate is abnormal, he immediately triggered an alarm, so that operators could find abnormal fluctuations in time, intervene in time, and eliminate quality hidden dangers in advance. After the implementation of automatic error prevention, the probability of potential quality defects per 1000 batches is zero, and the abnormal handling time is also reduced to zero simultaneously.

During his 27-year career, Wang Qiyun led the organization and completed more than 30 factory-level projects, and his research achievements won many national and provincial awards, among which "Improving the replenishment ability of empty boxes at the east end of silk storage warehouse" won the first prize in China, and "Utilization ratio of umbrella cone disk of KTC80 cutter" won the second prize in China. At the same time, he also participated in the compilation of the Training Textbook of Flexible Silk Making Equipment.

Quiet and far-reaching, post dedication and light fame and fortune.

Along the way, Wang Qiyun won the honorary titles of factory pacesetter, group pacesetter, group model worker, Yunnan May 1st Labor Medal, etc., but he still insists on inspecting electrical equipment in the production line every day. For Wang Qiyun, seeing electrical equipment is as kind as seeing an old friend. Seeing the normal operation of the equipment, he has gained happiness and achievements.

In his day-to-day work, he formed a habit. Every morning when he arrived at the workshop, he first inspected the main electrical equipment, understood whether the production and equipment were normal, grasped the relevant details, and immediately organized technicians to deal with the problems. Due to the objective reasons of process flow, when there is a factory holiday, he always checks the electrical equipment and turns off all the power after the maintenance work is completed, and then leaves the workshop last, and the equipment needs to be tested in an empty car one day before the resumption of production, so he always takes two to three days off each time, but he always takes it lightly.

For a long time, Wang Qiyun "branded" a "fault" and couldn’t sleep until 2 am at night. Rather than waiting for a phone call, he is waiting for the call of responsibility. He leaves his cell phone on 24 hours, usually at night, and immediately rushes to the workshop, and then "looks and asks questions" with his teammates, sometimes all night. Through hard work, Kunyan’s silk-making production line runs normally, and there are fewer telephone calls at midnight. Of course, he encounters equipment problems. Whenever the bell rings, he is the first to rush to the production site, working hard and loving his job, which shows the professional ethics of a production front-line technician.

Preaching and teaching, tirelessly educating new people.

As a technical leader, Wang Qiyun never forgets to update his knowledge and is still learning. Under his example, the team members are eager to learn, and basically have technical titles and skill level qualifications. "Five people in the electrical maintenance group were qualified as engineers and 12 as technicians. In 2013, one electrical repairman won the second place in the Siemens PLC technical skills competition of the group. In 2014, one person was hired as an engineer and eight people were hired as electrical maintenance technicians in the group and factories."

Tens of thousands of program codes, thousands of electrical nodes and dozens of technological processes have created a platform for Wang Qiyun to achieve his ingenious dream. For more than 20 years, Wang Qiyun has been striving for perfection, professionalism, patience and concentration, and never-ending persistent pursuit, which finally rounded Wang Qiyun’s craftsman dream. (The material of the manuscript is provided by the Press Center of the All-China Federation of Trade Unions, please indicate the source. )

Recently, the new model was officially launched. As a modified model, what is the product strength?

In terms of exterior design, the new Zhiji LS6 has been adjusted for details. The headlight style and fog lights on both sides are more minimalist, the front surround has been redesigned, and the area of the front intake grille has been reduced, reducing the visual center and making the whole vehicle look more stable. The closed front grille with long air intakes and raised ribs in the front hatch creates a good sense of movement.

The side shape is closer to the feeling of a coupe SUV, and the tail is appropriately elongated, which is fashionable and lively. The double five-spoke wheels are painted in matte black and matched with orange-red brake calipers, which is full of movement and complements the body style.

In the rear part of the car, the upturned "rear wing" adds a sporty atmosphere, and the lines lit by the through taillight group are exquisite and have a high degree of recognition. In terms of size, the 2960mm wheelbase provides protection for the interior space.

In terms of interior, the center console of the new car continues the family-style design language, and the entire central control is almost occupied by the screen, creating a strong technological atmosphere. 26.3-inch Dalian screen + 10.5-inch touch screen and half-spoke steering wheel, showing a sense of technology and future. Replace Qualcomm Snapdragon 8295, and add CarLink and HiCar mobile phone interconnection to improve the performance and compatibility of the car system. 21 speaker configuration, which also adds an external speaker, which can play theme music and pedestrian warnings, etc.

The passenger seat has been upgraded to increase the comfort of the ride. The equipment of heating and cooling box, 50W air-cooled wireless fast charging, four-door double-side glass and RNC active noise reduction further enhances the overall comfort experience. The passenger 121 ° zero-gravity seat provides users with more usage scenarios and convenience.

In terms of power, the new Zhiji LS6 offers a variety of power options, with excellent battery life. It still supports quasi-900V fast charging, and can make up 579km in 15 minutes, greatly shortening the charging time. The strong power and fast acceleration performance of the four-wheel drive version provide consumers with a choice for the pursuit of passion driving. The chassis supports OTA and is composed of air suspension, electronically controlled shock absorption system and high-performance braking system. With the blessing of four-wheel steering, the turning radius is greatly reduced, improving the vehicle’s handling and flexibility.

However, in terms of the interior of the new Zhiji LS6, the use of a large number of screens may produce problems such as reflections in some cases, which affects the viewing effect. In terms of power and battery life, although it performs well, in actual use, the cruising range may be affected by a variety of factors, and the compatibility and stability of fast charging also need time to verify. In addition, the price range of the new car is at a high level among the same class of models, which may affect the purchase decision of some consumers.

Overall, the new LS6 has some bright spots in terms of appearance, but there are also some areas that need to be improved and enhanced. In the highly competitive SUV market, it needs to continuously improve its product capabilities.

　　Cctv newsAt 15: 00 on April 20th, the State Council Press Office held a press conference to introduce the development of industry and informatization in the first quarter of 2023 and answer questions from reporters.

　　Zhao Zhiguo, chief engineer and spokesperson of the Ministry of Industry and Information Technology, said that in the first quarter, the Ministry of Industry and Information Technology conscientiously implemented the decision-making arrangements of the CPC Central Committee and the State Council, adhered to the general tone of striving for progress while maintaining stability, and pushed the high-quality development of the information and communication industry to a new level.

　　First, the power is more sufficient and the pace of industry development is steady. Emerging businesses grew at a high speed, and the revenues from Internet data centers, cloud computing, Internet of Things and other businesses increased by 24.5% year-on-year, driving the telecom business revenue to increase by 4.8 percentage points, gradually becoming a new power source for industry development. The revenue of telecom business increased steadily, with a total of 425.2 billion yuan in the first quarter, up by 7.7% year-on-year. The total telecom business increased by 18% year-on-year, and the overall operation of the industry improved.

　　Second, the foundation is stronger and the network capacity continues to improve. The network foundation is becoming more and more complete. By the end of March, China had built more than 2.64 million 5G base stations, and the number of ports with gigabit network service capacity exceeded 17.93 million, realizing "Gigabit in the city" and "5G in the county". The scale of computing power has grown rapidly. The computing power supply system optimized by steps has been initially established, and the computing power scale ranks second in the world, with an annual growth rate of nearly 30%. The development of IPv6 continues to deepen. From "usable" to "easy to use" of IPv6, mobile network IPv6 traffic surpassed IPv4 traffic for the first time, accounting for more than 50%, which ushered in the Internet era dominated by IPv6.

　　Third, the application is wider, and the popularization of high-speed services is accelerated. The scale of connectivity continues to grow. By the end of March, there were 620 million users of 5G mobile phones, over 100 million users of Gigabit optical networks and 1.984 billion users of mobile Internet of Things in China, and the proportion of "things" connectivity increased to 53.8%. The foundation of the Internet of Everything was steadily consolidated. Converged applications have gone deeper and deeper. 5G applications have covered 52 national economic categories, and the number of "double Gigabit" network application cases of 5G and Gigabit optical networks in China has exceeded 50,000. The mobile Internet of Things has achieved large-scale applications in digital city construction, smart transportation, mobile payment and other fields.

　　Fourth, the experience is better, and user services are shared. The universal service of telecommunications has been promoted in depth, the network coverage level in remote rural areas has been continuously improved, and the 5G network has been expanded to rural areas, which strongly supports the rural revitalization strategy. The user’s sense of acquisition has been continuously improved. In the first quarter, the download rate of China’s mobile and fixed broadband increased by 59.9% and 15.1% respectively compared with the same period of last year, and the mobile data traffic tariff continued to decline. Information accessibility has been continuously enhanced, and the aging transformation of Internet applications has been further promoted, guiding a number of outstanding transformation cases of mainstream websites and mobile apps to be popularized and applied nationwide.

　　In the next step, we will focus on three aspects, make the information and communication industry better and stronger, and provide solid support for promoting high-quality economic and social development.

　　The first is to tamp the base of digital facilities. We will study and introduce policies and measures to promote the coordinated development of new information infrastructure construction, promote the "broadband frontier", the "light-chasing action" of Gigabit optical networks, the strong foundation construction of cloud networks in small and medium-sized cities, and the high-quality development of mobile Internet of Things, and promote the construction of new infrastructure in an integrated manner.

　　The second is to accelerate the innovation of technology industry. Promote breakthroughs in key core technologies such as 6G, optical communication and quantum communication, and increase research and development of cutting-edge technologies such as artificial intelligence, blockchain and digital twinning. Overcome a number of "stuck neck" key areas and improve the resilience and safety level of the industrial chain supply chain.

　　The third is to deepen the application of industry integration. Vigorously promote the integration and application of new generation information and communication technologies such as 5G and Gigabit optical networks in vertical industries, information consumption, social livelihood and other fields, promote the scale application of industrial Internet, focus on key areas to form demonstration benchmarks for innovative applications, and help the digital transformation of industries.

Maybach, a century-old luxury car brand "ceiling", what is the brand and service connotation behind its interpretation of "extreme luxury"?

This top luxury brand, which has officially entered the automotive market for 101 years, shows the public and the industry that behind the luxury, Maybach takes courtesy as the respect, and releases the elegant, calm and meticulous brand temperature and value. From product experience to Client Server, Maybach’s interpretation of the ultimate "courtesy" concept shows Maybach’s brand value proposition of guarding and caring for car owners, drivers and passengers with different roles in the car, and pedestrians and vehicles on the road in a broader pattern. Through every detail of "treating each other with courtesy", Maybach’s "courtesy" concept also resonates with the progress of the automobile industry, the progress of the automobile society, and the development of the humanistic spirit.

From "etiquette", "courtesy", "courtesy control"

Understand the essence of Maybach’s brand

In order to allow car owners, users and the public to deeply understand and experience Maybach’s ultimate "ritual" concept, and to resonate more and more strongly with the original intention of Maybach’s brand, Mercedes-Maybach specially created the Travel Butler Training Academy.

A few days ago, the reporter experienced the entire training course of the Mercedes-Maybach Travel Butler Training Institute. One of the deepest feelings is that the brand "ritual" concept delivered by Maybach is not high and unreachable, but the atmosphere is generous and warm. Maybe you are the owner of this supreme "ritual" device, the driver and passenger in the car or the pedestrian you don’t know on the road. When you meet Maybach, you will feel safe protection and meticulous care in its respectful "ritual" encounter.

The training institute presented Maybach’s exclusive etiquette, courtesy, and courtesy control three high-quality courses for the participants in the training. In the learning and experience, every brand friend felt the exclusive service that exceeded expectations in the brand "courtesy" of Maybach "with courtesy as respect and with courtesy".

In the "etiquette" course training, the lecturer brings a vivid etiquette class to the students by telling the etiquette norms of different travel scenarios and different occasions, combined with the "fully armed" configuration created by Maybach under the concept of "ritual". From driving to riding, from driver, passenger to pedestrian on the road, no matter what role you are, when you have an intersection with Maybach, you will be cared for and moved by its etiquette style. In the immersive etiquette course, the students also had a deeper understanding of Maybach’s emphasis on the integrity of etiquette: Maybach’s interpretation of etiquette is not only for users and passengers, but for people who have a touchpoint with the Maybach brand, in different roles, different identities, and different occasions. It can be like a gentleman, so that more people can truly feel the "ritual" of "ritual" as respect.

In the "Courtesy" course, the lecturer specially showed the reporters the natural sound quality and intimate personalized adjustment function of the professional-grade Voice of Berlin audio installed on the Maybach S-Class. When the students entered the rear cockpit of the Maybach S-Class, the lecturer made different styles of music feel a unique auditory feast brought by the passengers in different positions through personalized adjustment of sound quality and volume. It is worth noting that this audio personalized adjustment function maximizes the supreme "ceremony" of Maybach in the details. The personalized adjustment of the sound setting of the Maybach S-Class can meet the multiple personalized needs of the passengers who do not pass through the location in the cockpit. For example, if the passenger sitting on the left in the back row wants to experience a more immersive sound effect, then through the personalized adjustment function, a concert orchestra or concert singer can play and sing as if standing in front of the passenger on the left in the back row. For example, if the rear passenger needs to make an important call while listening to music, then the personalized adjustment of the sound can create a quiet space for the rear passenger in just a few seconds.

The unique "Li Yu" course left a deep impression on the students. From extreme challenges to extreme comfort, under the guidance of the instructor, the students experienced the ultimate performance of Maybach’s "ice and fire". Whether it is thrilling emergency braking or smooth and comfortable driving, Maybach uses the ultimate safety and comfort performance to interpret the highest standards of peers with "Li Yu". In the driving experience of "soul tripod", precise docking, placing a water cup full of water on the hood and ensuring that the driving water does not spill, the students felt Maybach’s almost harsh pursuit of "Liyu", and at the same time, they also truly experienced the constantly upgraded and complete safety technology, which is the basis for Maybach’s "Liyu" to benefit car owners, drivers, passengers, pedestrians, etc., and even society.

Maybach’s "rites" are not exclusive to only users, but pass more positive energy based on service, safety and etiquette to the society through the supreme "rites" devices. And this may be the brand tone of Maybach’s "rites as honor, walk with rites, and treat the world with rites", bringing inspiration and value to the entire industry and the entire automotive society.

The Resonance of Maybach and China’s "Li"

As a state of propriety, China has been worshipping "propriety" for a long time since ancient times.

In the Chinese market, the spiritual connotation of Maybach’s "ultimate luxury" is in harmony with the cultural heritage of Chinese civilization’s "respect for ceremony". In 2014, the Mercedes-Maybach brand made its world debut in Guangzhou, China, which was also the first global launch of Mercedes-Benz’s new brand and model in overseas markets. The Mercedes-Maybach S-Class was unveiled simultaneously as the brand’s first product, evoking resonance with Chinese customers with the humanistic expression of "treating the world with courtesy".

In 2019, Mercedes-Maybach once again arrived in Guangzhou, China, and the Mercedes-Maybach GLS SUV made its world debut, extending the "Extreme Luxury" to the SUV field, further expanding the product lineup, and expressing the value of "courtesy to the world". Together with the Mercedes-Maybach S-Class sedan, it brings "double gift" to tens of millions of customers.

In 2022, at the beginning of the new century of the Maybach brand, Mercedes-Maybach will continue to integrate the pursuit of ultimate experience and innovative technology while adhering to the traditional essence of the brand, so as to create a continuously advanced brand "ritual" concept. In the future, under Mercedes-Benz’s strategy of focusing on luxury, Mercedes-Maybach, as the core brand of the high-end luxury matrix, will continue to carry a heavier connotation of "ritual", and create more desirable luxury cars for social sages with more limited editions and selected cross-border models.

Continue to cultivate deeply, praise peers　

In fact, in line with the concept of "heart luxury", in the past few years, Mercedes-Maybach has been deeply involved in the brand, products, dealer network, Client Server and corporate social responsibility, and has steadily established the top service benchmark in the industry.

It is understood that at the service level, Mercedes-Maybach has an exclusive reception area in the selected dealer showrooms, which is called "Mercedes-Maybach Lijing". In 2022, Mercedes-Maybach will continue to optimize the physical brand experience, and the world’s first "Mercedes-Maybach Lijing City Brand Center" will be located in Shanghai, China, providing Chinese customers with a true scene where they can experience the Maybach brand and products in an all-round way. At the same time, since 2021, Mercedes-Maybach Travel Butler Training Academy has been successively launched in Beijing, Shanghai and Shenzhen, and is very popular with car owners and travel butlers. This year, the Mercedes-Maybach Travel Butler Training Academy will also be held in Beijing, Hangzhou, Chengdu and Guangzhou, so that more Maybach car owners and more people who love the Maybach brand can feel the respect and courtesy and safety protection of the Maybach brand. Maybach not only continues to enrich its connotation of "courtesy" through continuous innovation of service concepts and continuous exploration of service practices, but also contributes to the healthy and sustainable development of the automotive society.

▍Source: Deep Blue View

▍Author: Tan Zhuo.

▍Editor: Wang Chen

Normalized nucleic acid detection is a market scale of tens of billions. But under this seemingly arachis duranensis, the third-party nucleic acid detection companies have fallen into the "default door" of payment. In Henan, several well-known large nucleic acid detection enterprises have government guarantees. In order to withstand the pressure of cash flow, some business owners borrowed 40 to 50 million yuan from the bank and put it in it. A third-party testing company participated in the large-scale screening of nucleic acids in Shanghai. "I have been doing it for a month or two, and I haven’t settled the account yet.If it is a large-capacity enterprise, the cost of light reagents a day is several million."A nucleic acid testing company in Shenzhen, the repayment of last year’s nucleic acid screening, has not been received until March this year. A small company in a southern city, which transformed from genetic testing of innovative drugs to nucleic acid testing industry, even regretted entering the company.

"Some payment cycles can be as long as six months to nine months, and once a quarter is very fast. It is normal for this kind of enterprise-side payment to drag on for half a year or a year. "The head of a state-owned nucleic acid testing company in Beijing mentioned that there are hundreds of millions of arrears. These big companies, even if they have a special business team to ask for this sum of accounts receivable, will eventually have to go into battle personally to recover the money. Then the nucleic acid testing enterprises that enter the market are not strong in their own strength, so they have to be carried by the boss himself. But no one can answer how long it can last. Now, the nucleic acid detection enterprises entering the company will inevitably encounter the situation that the price of nucleic acid detection is constantly decreasing, the cost is high, but the profit is getting thinner and thinner."In the future, nucleic acid testing companies are increasingly fighting for scale costs and cash flow."This is almost the consensus of all the testing institutions of nucleic acid enterprises.

–01–

Difficult payment

In the days when there is no payment for two months, what we have to face is the labor cost of a sampler approaching 100 yuan for an hour, the cost of hundreds of thousands of reagents every day, and the cost of laboratory staff of about 2,000 yuan a day, which makes a small third-party testing company in Shanghai fall into the crisis of broken capital flow at any time.　

These small and medium-sized enterprises can only keep asking for information from different departments in the city and get a positive reply-The expenses of sampling personnel are paid by the district finance, and medical insurance is not taken.Every time the test samples of residents’ screening are arranged by which department in the city or district, they will be refunded to whom.　

Although the departments arranged in each district are different, some district inspections are assigned to enterprises by the Economic and Information Committee, and some district sampling kiosks are coordinated by the National Development and Reform Commission. In the end, the money is paid by the district finance. This can be seen from the people who attended the meeting of the organization enterprises in the city.In the memories of several nucleic acid screening, there are representatives of development and reform, economic and information, health care and medical administration, and few medical insurance departments.　

This payment should have been accounted for long ago, but it was stuck for a long time when it came to financial allocation. Until mid-April, the company only got less than one-third of the advance payment.　

A nucleic acid testing company in East China, after half a year of completion, the government began negotiations. "The price given by the government is particularly low, and the company said that I will not do it. The government has only let go of a little bit, giving enterprises a little room for meager profits. " The insider said.　

Compared with selling test kits, third-party testing is actually a hard job, with high cost of samplers and high cost of bank loans. Low profit, relying on running water to support turnover.　

But for large companies, even if the cost of nucleic acid testing is not returned, the impact is not great. In the company where the above-mentioned people are located, nucleic acid testing only accounts for less than 1/5 of the company’s revenue."Such a large-scale company is easy to ask for money, with a dedicated business team and good government relations. If there are some problems, the government will have to go to the bottom and cannot be ruined. "　

Small companies are another extreme dilemma. "The running water can run well. If the cost is well controlled, it may be a little profitable, but if the cost is not well controlled, it is a running water with little profit." A practitioner lamented that in good times, although there are hundreds of thousands of running water a day, I really don’t know when this money can be recovered."The smaller the place, the more complex the network, the more difficult it is to collect money, and almost all the leaders go into battle in person. If you can’t get it back, you have to be the boss himself. "

–02–

Game between medical insurance and finance

Who will pay for nucleic acid testing has always been a difficult game. On May 26th, the National Medical Insurance Bureau officially stated that before the cost of normalized nucleic acid testing would be borne by local governments, the buyers in different places were different. In Shanghai, Zhejiang and other places with rich finances, the payment for nucleic acid testing is divided into two parts:If it is a nucleic acid screening organized by the government, it will be covered by the finance; The nucleic acid test in the hospital can be reimbursed by medical insurance.In some places, the cost of nucleic acid testing is jointly paid by medical insurance and finance.　

An industry source pointed out that according to the normalization requirement of nucleic acid detection every 48 hours, the medical insurance fund will run out every month in populous provinces like Shandong and Henan.The balance of medical insurance in Shandong Province and Henan Province is 12.8 billion yuan and 11.78 billion yuan respectively, with a population of 102 million and 99 million, which is only enough for 71 days and 68 days of nucleic acid detection.　

In some economically fragile areas, medical insurance funds have reached a bottleneck, and the time for paying premiums has been delayed again and again. In order to help enterprises tide over the difficulties, some areas have reduced the medical insurance rate, and the current fund income has been affected.

In a southern province, 70% of the personal medical insurance account and 30% of the financial account are for employees’ medical insurance. If it is residents’ medical insurance, the outpatient department will co-ordinate 70% and the financial department will pay 30%. This guidance was extremely difficult when it landed in a city under the province. The director of the city’s medical insurance bureau said frankly,"The medical insurance funds have been very tight, and the outpatient department co-ordinates this part. We are responsible for the hospital. If we have to give the people free nucleic acid within the scope of the contract, the hospital is under great pressure."　

He reported this situation to the mayor in charge, and the pressure on the medical insurance fund was relatively high. The mayor in charge of medical insurance also recognized this suggestion and adjusted the policy appropriately. All the nucleic acid expenses of inpatients and those who should be examined should be paid by the finance.　

The municipal finance promised at that time not to use the medical insurance fund for these expenses. But a month ago, the city’s finances could not support this expense.

“People in the financial department told us that finance is very difficult now and there is no money. I hope to implement the original policies of the province in a unified way. "After the National Medical Insurance Bureau officially stated that the cost of normalized nucleic acid testing will be borne by local governments, this burden has been put on finance again.

–03–

Local financial dilemma

There are too many loopholes to be filled by local finance. A third-class and second-class regional medical center in Shanghai earned 120 million yuan every month in the past. Starting from March, the monthly revenue will not exceed 10 million.The hospital will allocate funds for killing this part of the anti-epidemic materials, and the financial resources will also make up for the sharp drop in revenue.It seems to be a drop in the bucket, but as far as the financial department is concerned, it is already exhausted. A district government official in Shanghai said,"Finance is now going to protect the cost of nucleic acid, but also to protect people’s livelihood, daily government supplies, all of which are free. There is only such a piece of income, but the expenditure is constantly increasing. "

In Shanghai in 2021, it is impossible to predict that there will be such frequent screening this year, and write this public health expenditure into the government budget. The data is even more shocking. According to data from the Ministry of Finance,In April 2022, the national fiscal revenue, that is, the general public budget revenue, was about 1.2 trillion yuan, a sharp drop of 41.3% compared with the same period of last year.In 2021, the fiscal revenue of 31 provinces, municipalities and autonomous regions (excluding Hong Kong, Macao and Taiwan) totaled 11,124.8 billion yuan, the fiscal expenditure was 20,986.2 billion yuan, and the new fiscal deficit was 9,861.4 billion yuan. Only eight provinces and cities have positive financial contributions, while the rest of the provinces have to rely on these eight provinces and cities and the central transfer payment to support them. Among them, Jiangsu, Zhejiang and Shanghai account for half of the national net tax paid to the central government.

–04–

The price goes down again and again.

Between the departmental game and the dilemma, the price of nucleic acid testing has been lowered again and again, which seems to be a buffer zone, giving the finance a certain breathing space. The latest notice of the National Medical Insurance Bureau requires all localities to reduce the single-person detection of new coronavirus nucleic acid to no more than 16 yuan per person and the multi-person mixed detection to no more than 5 yuan per person before June 10th. For large-scale screening and normalization testing organized by the government, the testing institutions are required to provide services according to the 3.5 yuan of not more than one person for multi-person mixed inspection.

This is the fifth price adjustment in China. In January, 2021, the price of nucleic acid testing dropped from 120 yuan to 80 yuan. Five months later, 20 yuan was downgraded. From November, 2021, the national price of nucleic acid testing dropped below that of 40 yuan. By April this year, the price of single inspection was not higher than that of 28 yuan, and the price of multi-person mixed inspection was not higher than that of 8 yuan. The person in charge of the relevant departments of the National Medical Insurance Bureau stressed that the National Medical Insurance Bureau has fulfilled the function of managing the price of medical consumables, deployed medical insurance departments at all levels to adopt measures such as centralized procurement by inter-provincial alliances, competitive bidding and regional price linkage, and continuously introduced the prices of tested products into a lower range.　

However, for the third-party testing enterprises, it is a confused account how much to settle.

A company in Zhengzhou once received tasks from other cities. A staff member recalled that in an emergency, how much money to settle and how much sample size will not be explained in advance. There are only a few words on the other end of the phone."You are ready, and the samples will be delivered tomorrow."

After that, it is a long payment period.

A person in charge of an enterprise that has been in arrears for one year mentioned his concern, "When undertaking the task of nucleic acid detection last year, the unit price was in 60 yuan/time, and now it has dropped by two-thirds. If these outstanding payments are calculated at the new price, it is difficult for enterprises to survive. "

-　END –

introduction

A stream and B stream appear in turn, and the respiratory virus infection peaks. Have you been "recruited"? In the face of the menacing influenza virus, how can we fight this respiratory defense war well in preparation, fierce fighting and protracted war? What medicines can be kept at home during the flu season? When does oseltamivir work best?

In this issue, Yang Junchao, vice president of Zhejiang Provincial Hospital of Traditional Chinese Medicine and director of respiratory medicine, is invited to send you a guide to influenza prevention and treatment.

If the flu is compared to a "battle", then the course can be divided into the following four stages: preparation for war (initial infection), fierce fighting (acute phase), protracted war (subacute phase) and post-war (recovery phase).

01

Prepare for war (initial stage of infection)

When a family member is infected with the flu, there are two key tasks in the early stage. One is to protect the infected person: during the infection period, it is necessary to make a healthy diet, drink a proper amount of water and replenish electrolytes in time after sweating.

The second key point is to protect the whole family environment, let infected people wear masks, keep them in an independent space, and do a good job of ventilation, and urge them to cover their nose and mouth when sneezing and coughing, so that healthy people can keep a distance of 1 to 1.5m from them.

Uninfected family members also need to pay attention to their own state at all times. If there are corresponding symptoms, some drugs can be used for prevention at an early stage. If there are no symptoms, some drugs such as Yupingfeng Powder can be used to improve their autoimmune function.

When early symptoms appear, it is necessary to distinguish between "cold" and "heat" before specific medication. For example, wind-cold colds are generally characterized by stuffy nose, runny nose and fear of cold, while wind-heat colds are characterized by breathing hot air, dry throat and sweating.

"Those who are cold are warm, and those who are hot are cold." Cold-cold colds need warm drugs such as Jingfang Granules and Jiuwei Qianghuo Granules, while wind-heat colds need cold drugs such as Lianhua Qingwen Capsule.

In addition to drug prevention, a balanced diet and adequate sleep can also play a role in preventing influenza.

02

Fierce fighting (acute phase)

The fierce fighting usually lasts for about 3 to 7 days. Once the epidemic virus infection is diagnosed, antiviral drugs should be used as soon as possible, and it is generally recommended to use them within 48 hours.

Some friends will worry about whether fever will develop into pneumonia or white lung at this stage. Dean Yang said that fever is a normal stage for the human body to fight viruses. If there are symptoms of systemic pain, non-carrier anti-inflammatory and analgesic drugs can be used appropriately.

Oseltamivir and mabaloxavir (Sufuda) are specific antiviral drugs for influenza A and B, among which it should be noted that oseltamivir is suitable for children and adults over one year old, and mabaloxavir is suitable for children and adults over five years old.

Antiviral drugs can effectively inhibit virus growth and replication, so it is recommended that you use antiviral drugs as soon as the flu is diagnosed.

In addition, antiviral drugs have certain side effects, and Dean Yang does not recommend that you use them yourself without diagnosis.

03

Protracted war (subacute stage)

The stage of influenza high fever is not long, but there will be repeated low fever, cough and poor mental state in the later stage. Dean Yang said that the repair of bronchial mucosa also takes time. Cough, dry throat, itching and pain are normal at this stage, but attention should be paid to diet and daily life.

In addition, some friends will have headaches. Chinese medicine believes that headaches are a symptom, which can be relieved by massaging Fengchi, Zusanli and Quchi, and nasal congestion and runny nose can be relieved by massaging Yingxiang.

04

Post-war (recovery period)

Although the body has basically recovered at this stage, we still can’t take it lightly, otherwise it is prone to repeated illness.

Dean Yang said that the period from winter to early spring is a period of high incidence of respiratory viruses. In addition to influenza A and B, there are also coronavirus infections. Everyone should adhere to a healthy lifestyle and improve their immunity, especially avoiding overwork and staying up late.

For more exciting content, please click to browse the full video ↓↓↓

For more information, please read and browse "How to Deal with Respiratory Virus Infection: A Manual of Traditional Chinese Medicine for Home Self-rehabilitation", and call 0571-85166805 for ordering.

Source | Health Grand Doctor

Original title: "Learn to share the four stages of influenza, how to deal with it scientifically?" Influenza prevention and control guide, to help you fight this respiratory defense war! 》

Read the original text