分类： fgsdghft

　　Overseas Network May 15th The US Embassy in Israel moved to Jerusalem and held an opening ceremony on the 14th local time. On the same day, Palestinians protested in the Gaza Strip, and at least 55 people were killed and nearly 3,000 injured in the clashes with Israeli troops. To this end, Turkey recalled its ambassadors to the United States and Israel and accused Israel of "state terrorism" and "massacre".

　　According to the Associated Press reported on the 15th, the Turkish embassy in Washington said that the Turkish ambassador to the United States was being called back to China in response to the Trump administration’s move to move its embassy in Israel to Jerusalem. In addition, Turkey also recalled its ambassador to Israel for consultations.

　　According to reports, the Turkish Foreign Ministry strongly condemned the decision of the United States to move to the embassy, saying that this move was "legally invalid". Turkey said that the US move "ignores the legitimate rights of the Palestinian people" and "is not conducive to regional peace, security and stability". In addition, in view of the heavy casualties of Palestinian people in the protests in the Gaza Strip, Turkey attacked Israel in its statement, calling it a "massacre".

　　According to Sputnik news agency & radio, at least 55 Palestinians have been killed and nearly 3,000 injured since the United States moved its embassy in Israel to Jerusalem, and Palestinians held a "March to Return" in the Gaza on the 14th, which broke out with the Israeli army.

　　Turkish President Erdogan said through NTV TV on his way to Britain, "Turkey will respond strongly to this. We have recalled ambassadors from Washington and Tel Aviv for consultations. We also propose that the UN Security Council convene an emergency meeting for this purpose, and we will hold talks with many leaders. " Erdogan also announced that Turkey will hold a three-day national mourning for the Palestinian victims from 15th.

　　It is reported that this round of conflict between the Palestinian people and the Israeli army began on March 30, and the Palestinian side launched a six-week protest and demanded to return to their homes. Radewahn, a high-ranking Hamas official who led the protest, said that the protest against Israel would continue until "the Palestinians get their due rights".

　　In addition, South Africa also recalled its ambassador to Israel on the 14th local time. The South African Foreign Ministry issued a statement saying that the country’s ambassador to Israel will be recalled, "effective immediately until further notice". In response to the Palestinian-Israeli relationship, the South African government previously condemned Israel as "the only one in the world that can be called ‘ Apartheid ’ The country. "

　　According to an overseas network report earlier, the Israeli military accused Hamas, who is entrenched in the Gaza, of inciting Palestinians to try to cross the border fence and enter Israel. The Israeli military also said that Israeli soldiers shot to prevent Palestinians from entering Israel.

　　It is widely believed that the relocation of the United States will lead to more disputes in the Middle East. Malotte, representative of the Palestine Liberation Organization in Washington, expressed concern on the 14th that the relocation of the US Embassy from Tel Aviv to Jerusalem would intensify religious conflicts. (Compile/Overseas Network Jiang Shu Translation)

　　CCTV News:On March 29th, the Ministry of Culture and Tourism held a regular press conference to introduce the first quarter, 2024 1-mdash; In February, the number of foreigners entering and leaving the country totaled 2.945 million, an increase of 2.3 times from the previous month. Efforts will be made to improve the payment facilitation level of key tourist sites and build an inclusive and diverse payment environment.

　　According to the statistics of the National Immigration Bureau, January 2024 — In February, the total number of foreigners entering and leaving the country was 2.945 million, up 2.3 times from the previous month and returning to 41.5% before the epidemic.

　　During the Spring Festival, the effect of visa-free policy in China appeared. In countries such as France, Germany, Italy, the Netherlands, Spain, Malaysia, Singapore, etc., which can enter China visa-free, the number of tourists increased significantly, and the total number of inbound travel orders on some travel OTA platforms doubled compared with the same period in 2019.

　　While inbound tourism has resumed, some foreign tourists have reported that at present, the reservation policy and consumption environment of some scenic spots are not convenient enough. In this regard, the Ministry of Culture and Tourism introduced that in terms of optimizing the payment environment, efforts will be made to improve the payment facilitation level of key tourist sites, and promote the establishment of hardware and software facilities for accepting mobile payments, bank cards, cash, etc. in national 5A and 4A tourist attractions, national and provincial tourist resorts, and national tourist and leisure blocks, so as to promote online and offline payments to be more convenient and build an inclusive and diverse payment environment.

　　At the same time, we will actively work with relevant departments to promote the deployment of foreign currency exchange service points in tourist resorts and national tourist and leisure blocks with more inbound tourists and dense consumption places, or promote the provision of foreign currency cash exchange services at surrounding bank outlets to better meet the cash payment needs of inbound tourists.

　　Enriching the supply of tourism products and services and boosting inbound tourism

　　On March 29th, the Ministry of Culture and Tourism held a regular press conference in the first quarter to introduce the work related to promoting the facilitation of inbound tourism. The relevant person in charge said that the domestic tourism industry is becoming more and more abundant, and ice and snow tourism, city walking and immersive experience are all very popular. In terms of inbound tourism, the Ministry of Culture and Tourism will also enrich the supply of tourism products and services.

　　The Ministry of Culture and Tourism said that it is necessary to adhere to the principle of "building tourism with literature and displaying literature with tourism", deepen the integrated development of culture and tourism, encourage and guide the application of scientific and technological innovation in the fields of culture and tourism, and use the new generation of digital technology to create an immersive, digital and interactive tourism space. Cultivate new tourism formats such as immersive cultural tourism experience, tourism performing arts, ice and snow tourism, star-watching tourism, avoiding cold and summer, and city walking. Enrich brands such as "traveling with performances" and "traveling with events", and supply high-quality tourism products and services to better meet the tourism consumption needs of tourists. Let foreign tourists enjoy the great rivers and mountains in China and feel the new atmosphere of digital culture in China. Constantly optimize the consumption environment, improve the level of convenience, so that foreign tourists can feel at ease when traveling, shopping, entertaining, watching performances and serving in China.

　　The general principle of improving the convenience level of inbound tourism payment: large credit card and small code scanning cash

　　According to the Ministry of Culture and Tourism, the General Office of the State Council recently issued the Opinions on Further Optimizing Payment Services and Improving Payment Convenience (hereinafter referred to as the Opinions), which put forward many specific measures. The general principles are large credit card swiping, small code scanning and cash backing.

　　According to the Ministry of Culture and Tourism, a large credit card is to set up POS machines in scenic spots, hotels and other consumption scenes according to the habit of foreign tourists paying by credit card. At present, five-star, four-star or even three-star hotels in Shanghai have upgraded their POS machines, and many airports, scenic spots and shopping places have also set up wild card POS machines. Beijing is also accelerating the upgrading of POS machines with foreign cards.

　　In terms of small code scanning, at present, the Ministry of Culture and Tourism is working with the platform and enterprises to solve technical and procedural problems. On the premise of ensuring property safety, try to increase the amount of small scanning code to better meet the needs of tourists. At the same time, we should be able to use RMB in all places of consumption.

　　In the next step, the Ministry of Culture and Tourism will fully consider the payment habits of different consumer groups in accordance with the requirements of large credit card, small code scanning and cash. On the basis of improving the convenience of mobile payment, we will further improve the acceptance environment and cash use environment of domestic and foreign bank cards in star-rated tourist hotels, and strive to achieve full coverage of domestic and foreign bank cards in three-star and above tourist hotels. For star-rated tourist hotels with a large number of foreigners coming to China, foreign currency exchange business outlets will be set up to provide foreign currency exchange services, and the level of payment facilitation will be continuously improved.

　　　 1905 movie network news On May 14, the State Administration of Press, Publication, Radio, Film and Television announced the new phase of the project announcement. Among them, different types of IPs such as "Shanshan Come to Eat", "I See You Have a Play", and "One Word Worth 10,000 Sentences" will continue to catch up with the trend and adapt them to appear on the big screen. In addition, Xu Zheng’s new film "India" also appeared in the project announcement, which makes people think of a recent event. Xu Zheng said that he would let Lu Han star in his next play. Will Lu Han participate in "India"? All kinds of conjectures make the audience look forward to it even more.

Xu Zheng’s latest comedy "India" project, netizens: Luhan will play?

　　　 In this project announcement, Xu Zheng’s new film "Lost in India" is very eye-catching. After the hit three years ago, Xu Zheng seems to have identified this comedy series. The release date of the new film "Lost in India" starring Xu Zheng and Zhao Wei has not yet been determined, and the plot of the new film "Lost in India" has been exposed, which is very much anticipated. During this trip to India, Xu Lang will take lawyers, accountants and other four people to India to find new partners, start a thrilling journey of learning and finally harvest the true scriptures.

　　　 "If all the fans of Lu Han are willing to follow me, I will look for him in the next movie," Xu Zheng said at the recent launch ceremony of the new focus section of the fifth Beijing International Film Festival Film Channel Chinese Film. That night, Xu Zheng even specially posted on Weibo, "Shaking hands with Xiaolu, I raised a lot of deer rice." After the project was exposed, people could not help but wonder whether Xu Zheng would fulfill his promise? Will Lu Han subvert his image and star in a funny comedy? All kinds of conjectures are quite exciting.

Popular variety shows and novel IPs are making further efforts, Feng Xiaogang and Liu Zhenyun may cooperate again

　　　 Nowadays, the trend of movie adaptations of popular IP has not subsided, and novels, TV series, and variety IPs are competing for early adopters. In the new issue of the project, familiar names such as "Shanshan Come to Eat", "Legends of Martial Arts", and "I See You Have a Play" appeared in front of people. They were adapted from Gu Man’s novel of the same name, the TV series "Legends of Martial Arts" and the popular variety show "I See You Have a Play".

　　　 Ironically, Feng Xiaogang, who had previously bombarded big variety movies, also had his own variety show as a mentor to adapt the movie. According to the summary of the plot of "I See You Have a Play" released by the project, "after the show ended, four of the students returned to their own lives. One day, a mysterious producer called them and said he wanted to make a big movie for them to realize their dreams. Little did they know that this film crew was actually a huge trap."　

　　　 In addition, Liu Zhenyun’s novel "One Sentence Worth Ten Thousand Sentences", which won the Mao Dun Literature Award, will also be adapted into a film and written by him. It has been reported online that "One Sentence Worth Ten Thousand Sentences" will start filming in November in Yanjin, Liu Zhenyun’s hometown of Henan Province, and the actor Liu Bei will star in the film. It has not been determined whether Feng Xiaogang, who has worked with Liu Zhenyun, will join. Liu Zhenyun once said, "I can’t say this before Director Feng says it."

　　China news agency, new york, May 3 (Reporter dorri) The US Federal Reserve announced on the 3rd that it would raise the target range of the federal funds interest rate by 25 basis points to 5% to 5.25%. This is the tenth consecutive rate hike by the Federal Reserve since last March.

　　The Federal Reserve issued a statement after the two-day regular monetary policy meeting, continuing to emphasize that "the American banking system is sound and resilient" and that the Federal Reserve is "highly concerned about inflation risks". However, this statement deleted the words "some additional policy tightening may be appropriate" and "forming a sufficiently restrictive monetary policy stance", which led to speculation that this might be a signal to suspend interest rate hikes.

　　According to the statement, in the first quarter of this year, economic activities in the United States grew moderately, employment growth was strong in recent months, the unemployment rate remained low, and the inflation rate remained high. The American banking system is sound and resilient. Tightening credit conditions for households and enterprises may put pressure on economic activities, employment and inflation, and the extent of the related impact is still uncertain. The Fed remains highly concerned about inflation risks.

　　The statement said that in order to support the goal of achieving full employment and 2% long-term inflation rate, the Fed decided to raise the target range of the federal funds rate to 5% to 5.25%, and will pay close attention to the upcoming data and evaluate its impact on monetary policy. When determining the additional degree of policy tightening that may be appropriate, the Fed will consider the cumulative tightening of monetary policy, the impact of monetary policy on economic activities and the economic and financial development. The Fed will continue to reduce the size of its balance sheet as planned.

　　At the press conference after the regular monetary policy meeting, Federal Reserve Chairman Powell stressed that it is the responsibility of the Federal Reserve to stabilize prices, and "there is still a long way to go to achieve the goal of reducing the inflation rate to 2%". Asked if the deletion of some words in this statement means that the current interest rate hike cycle will end, Powell said that this will be a continuous evaluation process, but "we are closer to the end of interest rate hike than to the beginning of interest rate hike". He revealed that Fed officials had talked about suspending interest rate hikes at the meeting, but the overwhelming majority of officials supported the interest rate hike by 25 basis points. He pointed out that the future monetary policy needs to be decided at future meetings one after another.

　　Regarding the banking crisis in the United States, Powell said that monetary policy tools and financial stability tools are not in conflict, and the Federal Reserve has used financial stability tools to support banks. The investigation report on bank failures in Silicon Valley released by Federal Reserve Vice Chairman Barr is very convincing. The problems encountered by regional banks have now been solved. "We will continue to pay close attention to what happened in the banking system."

　　The three major indexes of the US stock market fluctuated violently during Powell’s speech and finally closed down. As of the close of the day, the Dow Jones Industrial Average fell 270.29 points, or 0.8%, to 33,414.24 points. The Nasdaq Composite Index fell 55.18 points, or 0.46%, to 12,025.33 points. The Standard & Poor’s 500-stock index fell 28.83 points, or 0.7%, to 4,090.75.

　　The Wall Street Journal said that although the Fed’s statement seemed to signal a suspension of interest rate hikes, Powell said at a press conference that officials had not yet made a decision. Some analysts pointed out that if the future data shows that the inflationary pressure in the United States has not subsided quickly enough, the Fed has left room for raising interest rates again in advance. In addition, Powell’s answer to the banking problem failed to effectively calm the market sentiment. Investors could not be encouraged, which led to the US stocks completely giving back their earlier gains and closing down near the close. (End)

"The bottom material is the soul of hot pot." Wang Wenjun, who has 25 years’ experience in making hot pot bottom materials in Chongqing, adds ingredients to the oil pan in turn. Under uniform stirring, the smoke rises, and the pepper aroma excited by the oil temperature permeates the whole room, and it is modulated for two hours, which makes the diners’ table spicy and delicious. Now, a hot pot cook like Wang Wenjun will have a new national identity-a hot pot cook.

Recently, the Ministry of Human Resources and Social Security issued the People’s Republic of China (PRC) Occupational Classification Ceremony (2022 Edition)."Hot pot cook" has become a new type of work under the occupation of Chinese cooks. According to the official definition, a "hot pot chef" is a person who is engaged in making hot pot bottoms, sauces, dipping materials, preparing dishes, cutting and matching dishes, and has certain catering management and management capabilities.

Wang Wenjun, who is the vice president of Chongqing Hotpot Association, said that there was no nationally recognized professional type of work in the hot pot industry before. In many skill competitions, hot pot cooking was often regarded as a special competition under the "Chinese cooking" project, and the word "hot pot" was not indicated in the awards.Nowadays, the "hot pot cook" has become a new type of national occupation, which represents that the country has created a new channel for the hot pot practitioners to become professional skilled personnel.

"In the past, the standards of the hot pot industry were uneven. For example, the control of oil temperature varied from person to person. Improper oil temperature will not only affect the taste of the bottom material, but also endanger the health of diners. After the emergence of new jobs, the Chongqing Municipal Bureau of Human Resources and Social Security will work with the Municipal Commission of Commerce to actively strive for the development qualification of the national professional standard of’ hot pot cooks’, which is conducive to the standardized management of the industry and ensuring people’s food safety. " Wang Wenjun said.

In 2015, Chongqing Municipal Bureau of Human Resources and Social Security took "Hot Pot Cooker" as a local characteristic type of work, and established a special professional competence standard. So far, more than 60,000 people have obtained the Chongqing local hot pot special professional competence certificate through examination. At present, the scale of the whole hot pot industry chain in Chongqing has reached 100 billion. After the local characteristic jobs are certified by the state, the industry will usher in new opportunities.

"If you are skilled in the world, you can walk the world." Wang Wenjun said that after "hot pot cooks" become new jobs, a number of new training bases will be established to promote further systematic and professional training of talents in the hot pot industry.

　　The State Council recently issued "Opinions on Promoting the High-quality Development of Service Consumption" (hereinafter referred to as "Opinions") to stimulate the endogenous kinetic energy of service consumption with innovation, foster new growth points of service consumption, provide strong support for high-quality economic development, and better meet the people’s personalized, diversified and quality service consumption needs. The Opinions put forward 20 key tasks in six aspects, and put forward specific requirements for cultivating and expanding new consumption such as "internet plus" medical services from the aspects of digital consumption and healthy consumption.

　　

　　AI-assisted diagnosis and treatment, telemedicine consultation, and Internet follow-up consultation for common diseases and chronic diseases … The emerging new models have greatly improved the accessibility of medical and health services. At the same time, Internet medical enterprises are continuously exploring more diversified service models with the help of digital technology.

　　

　　AI-assisted diagnosis and treatment improves patients’ experience.

　　

　　Recently, Mr. Zhao, a retired worker, came to a third-class hospital in Beijing for pulmonary nodule screening, including chest X-ray examination and low-dose computed tomography. After the payment is completed, the doctor reminds you that you can make an appointment for the inspection time in the system. Mr. Zhao turned on his mobile phone for self-service operation, and kept the inspection items at a relatively concentrated time in an optional time period.

　　

　　"In this way, you can’ run it all at once’ and complete all the inspections in the shortest time, avoiding the repeated running around due to different on-site queuing and inspection time." Mr. Zhao said.

　　

　　At present, "AI+ medical care" has landed in hospitals in many cities. If the patient doesn’t know which department to hang, AI can help. Some hospitals have also introduced smart waiting room functions. After the patient is registered, the "doctor digital person" communicates with the patient first, so as to know the symptoms and course of the patient in advance and prepare for the doctor’s face-to-face consultation.

　　

　　In the process of diagnosis and treatment, the doctor can ask the symptoms while inputting the patient’s condition into the AI ​ ​ auxiliary diagnosis and treatment system. After clicking the AI-assisted diagnosis and treatment button, the system quickly connects with the national core knowledge base with a large number of frequently-occurring and common diseases, and gives diagnosis suggestions by extracting and analyzing the patient’s historical medical record information. The doctor will make a comprehensive evaluation based on his own clinical experience, and list the recommendation basis and inspection suggestions.

　　

　　"At present, there are many applications of AI technology in the field of medical image processing, fundus retinopathy screening and lung nodule screening." The interviewed doctors said frankly, "Most of the hospitals still use medical intelligent aided diagnosis systems, that is, single-purpose models based on data formation, and most of them are still in the exploration stage."

　　

　　The application of AI-assisted diagnosis and treatment system in primary medical institutions is a vivid epitome of promoting "AI+ medical care" in China. The Promotion Action of High-quality Development of Public Hospitals (2021-2025) requires improving the level of intelligence and personalization of medical services; The Tenth Five-Year National Health Plan proposes to realize intelligent medical service, real-time monitoring and evaluation of personal health, early warning of diseases, screening of chronic diseases, etc. The Opinions on Further Improving the Medical and Health Service System clearly develops "Internet+medical health" and accelerates the application of Internet, blockchain, Internet of Things and artificial intelligence in the medical and health field … In recent years, China has continuously strengthened top-level design and promoted the development of "AI+ medical care".

　　

　　A number of people in the industry said in an interview with the reporter of China City News that with the emergence of new medical services in "internet plus", patients can make an appointment for registration, remote consultation and follow-up visit, and continue to buy drugs through online medical platform, and there is no need to wait in line for a long time. At the same time, medical institutions have gained more convenience in management. For example, through data analysis, medical institutions can better understand the needs of patients, and then optimize service models and improve medical quality.

　　

　　The interviewed experts reminded that for some Internet medical platforms, the operation mode of putting the cart before the horse, such as "purchasing drugs first, then according to the drug formula, and even automatically generating prescriptions by artificial intelligence software", not only seriously violated China’s drug management system, but also buried potential risks for patients’ drug safety.

　　

　　The service model is constantly innovating

　　

　　The Internet medical industry has developed for many years, but on the whole, it still faces the problem of difficulty in making profits. Among the market participants, there are not only medical service enterprises that operate based on the original online and offline pharmacy or hospital network and try to expand with other online businesses, but also Internet platform enterprises that accumulate a large number of user resources in the short term and then realize them through value-added services.

　　

　　Chen Liteng, a digital life e-commerce analyst at the Research Center for E-Commerce of NetEconomy & Society, pointed out that Internet medical services are difficult to make profits. First of all, medical services are highly professional and safe, which requires strict compliance with medical laws, regulations and ethics, which makes Internet medical services face higher thresholds and costs when providing services. At the same time, medical services involve many links and participants, including doctors, patients, medicines, examinations, etc. The coordination and information sharing between these links and participants is an important challenge for Internet medical care.

　　

　　The reporter learned that the development of Internet medical care has roughly experienced three iterations. The first generation of internet medical enterprises, such as Dr. Chunyu and micro-medicine, mainly provide "light consultation" and registration services. These platforms mainly provide solutions for the pain points such as uneven supply of medical services, lack of superior resources, and difficulty in seeing a doctor. However, due to limited service scope, their profitability is low. This business model didn’t work. An Internet medical practitioner said.

　　

　　The second generation of Internet medical enterprises began to develop in 2015, not only including the original Internet medical enterprises to continue to explore, but also some Internet giants began to enter in a big way. Internet companies have changed the way and content of medical services by taking advantage of their advantages in science and technology, network traffic and management. "In addition to the resilience of the medical industry to resist economic risks, it does not rule out the original intention of Internet manufacturers to occupy the market in advance and keep up with the trend of the times, and there are also reasons why economic and social development is increasingly moving towards bio-economy." The aforementioned practitioners said.

　　

　　The business development at this stage is mainly reflected in capacity building and service model innovation. For example, Baidu actively develops artificial intelligence, builds a "doctor’s brain" and simulates the role of a doctor to provide medical services to users; Relying on the service model of B-side and C-side, Ali has grown rapidly, providing an efficient platform for drug information transmission, exchange and transaction.

　　

　　The underlying technological change driven by AI and big model is the main battlefield of the next generation of Internet medical care. "AI brings generative capabilities and provides almost endless upgrade space for medical services. It is the most likely path to solve pain points at present." The aforementioned practitioners believe that the basis for supporting this judgment is that AI itself represents a kind of productivity, which can create additional medical value and increase supply, and has the potential to solve the "impossible trinity" problem of the medical system, that is, to find a balance among high quality, high accessibility and low cost.

　　

　　In-depth layout of the field of aged care services

　　

　　With the warming of the silver-haired economy, China’s internet medical enterprises have laid out the field of aged care services in depth to cope with the aging trend of China’s population. When opportunities and challenges coexist, it is a new task for enterprises to walk out of the unique path of building a silver-haired economy together.

　　

　　At present, Internet medical enterprises continue to explore digitalization and intelligence. Since 2023, many innovations have come out one after another: MedGPT, the first large medical model in China based on Transformer architecture released by the Medical Association, has been tested internally, allowing users to realize symptom consultation through continuous dialogue with AI; Micro-medicine is developing a large medical AI model, creating the underlying operating system of a compact medical complex, and also cooperating with Tencent to build a "six diseases co-management" special disease intelligent product; CareG‐PT is introduced through micro-pulse, and the patient’s physical condition is independently screened by analyzing the patient’s chat content, so as to assist in triage and guidance; Ping An Health released the "Ping An Medical Broadcom" multimodal medical model in June this year, which can help doctors generate patient health files and provide medical knowledge assistance.

　　

　　JD Health has made great efforts in consolidating the infrastructure construction of medical health supply chain, connecting many pharmaceutical equipment industrial enterprises, medical institutions, terminal pharmacies and users. According to JD Health’s 2023 annual report, the number of active users in JD Health exceeded 172 million, and the number of third-party businesses increased by over 100% year-on-year. It is also known that there are more than 30,000 brands related to old-age care, and the products cover thousands of sub-categories. In the future, JD Health will focus on supplementing professional products that have not been popularized in home-based care for the aged, such as bath chairs in bathrooms, sitting showers and smart wearable devices.

　　

　　At the same time, technology helps Internet medical enterprises to upgrade and upgrade their aging-adaptive services and realize the whole-process health management. In the process of diagnosis and treatment, JD Health’s archives intelligent analysis function helps the elderly to identify and diagnose health problems through AI and labor.

　　

　　In terms of the provision of aged care services, JD Health provides users with aging-adaptive solutions through online VR immersion experience and offline experience hall. Ping An Health provides home-based care services through smart butlers, life butlers and doctor butlers, and at the same time establishes personal health records for users, providing personalized solutions and whole-process monitoring. It is understood that as of September 2023, Ping An home care service covers 54 cities across the country.

　　

　　It is worth noting that chronic disease management has become one of the key points in the field of old-age care for many Internet companies.

　　

　　"In the near future, technologies such as wireless sensing, Internet of Things, artificial intelligence, 5G, remote consultation and smart medical care can be integrated into the scene of healthy old-age care. Build a system that integrates physical objects and services, connects software and hardware, and connects online and offline to provide safe, convenient and intelligent aged care services for the elderly. " JD Health pointed out that model innovation and technological change will help to build a more efficient, smarter and more inclusive health care service ecosystem.

作者 admin发布于 2026年3月7日分类 fgsdghft

　　　　　　 CCTV News:In response to the US government’s announcement on July 31st to impose sanctions on Iranian Foreign Minister Zarif, on August 1st, Iranian President Rouhani retorted that the US behavior was extremely naive, and he criticized the US government for losing its ability of rational thinking. Iran’s Islamic Revolutionary Guard Corps also issued a statement on the same day, saying that the US move is trying to suppress Iran’s arrogance against global hegemony, but this will not weaken Iran’s will.

　　　　　　 Iranian President Rouhani responded in a televised speech that the US decision to sanction Iran’s foreign minister not only highlights the weakness of the US policy toward Iran, but also appears extremely naive. Rouhani sarcastically said, "The United States clamors for negotiations with Iran every day, and then imposes sanctions on the Iranian foreign minister. It seems that the US government has lost its ability to think and act rationally."

　　　　　　 Iran’s Islamic Revolutionary Guards also issued a statement on the same day, saying that the US sanctions against Iran’s foreign minister were the result of "arrogant western countries" trying to suppress Iran’s expanding voice. The statement also stressed that sanctions against Iranian foreign minister will not shake and weaken Iran’s will, and Iran will continue to seek dignified development and establish a fair system of international relations under the guidance of Supreme Leader Ayatollah Ali Khamenei.

　　　　　　 On June 24th, the United States announced sanctions against Iran’s Supreme Leader Ayatollah Ali Khamenei and the institutions under his leadership. Us treasury secretary mnuchin said at the time that Zarif would be sanctioned later.

Zarif (data map)

　　　　　　 On July 31, the United States announced sanctions against Zarif on the grounds that "Zarif acted on behalf of Iran’s Supreme Leader Ayatollah Ali Khamenei". According to the statement issued by the US Treasury Department on the same day, the assets of the sanctioned object in the United States will be frozen, American citizens are not allowed to trade with them, and foreign financial institutions that trade with the sanctioned object will also face sanctions.

　　　　　　 In the early morning of August 1, Zarif responded on social media, "The reason why the United States is targeting me is that I am Iran ‘ Main speakers around the world ’ Are those truths really so painful for you? This sanction has no impact on me and my family, because I don’t have any assets and interests outside Iran. Thank you for treating me as a huge threat on your agenda. "

　　　　　　 On August 1, local time, the French Foreign Ministry issued a press release saying that France, Britain and Germany were seriously concerned about the US government’s sanctions against Iranian Foreign Minister Zarif, and the three countries did not support the US decision.

　　　　　　 The communique said that under the current tense situation, all diplomatic channels must remain open. The foreign ministers of France, Britain and Germany maintain regular contact with Iranian Foreign Minister Zarif, aiming at easing tensions and urging Iran to fully implement the the Iranian nuclear deal. The communique urged the United States to lift the sanctions imposed by the United States on civilian nuclear cooperation projects allowed by the Iranian nuclear agreement.

There is a kind of online dating object.

He is handsome and rich, and she is gentle and considerate.

But it’s mysterious

Never video or meet.

Listening to TA’s sweet words

Thought I had met true love.

As a result, the other party is just pretending to be in love.

Trick you into investing in gambling, borrowing money to transfer money, etc.

This is an online dating liar.

How do they disguise themselves?

How does it make people pay?

Anti-fraud daily telegraph reminder

If in the process of communication, the other party never videos or meets you online, only hears his voice, but doesn’t see him, and asks you for money for various reasons, or leads you to invest in financial management on unknown platforms and websites, then the other party is likely to be an online dating liar.

When making friends online, you must be wary of strangers who are too enthusiastic and considerate. After all, no one will be kind to a person for no reason, especially when it comes to money, you must think twice before you move money.

If you find that you have encountered online dating fraud, please call 110 for the first time, keep relevant evidence such as transfer vouchers and chat records, and actively provide relevant clues to the police.

Original title: "There is a kind of online dating object, and the six things I don’t want you to know the most."

Read the original text

　　Nanchang, September 4 (Reporter Li Yunhan) "Now finless porpoises can be seen almost every day, and sometimes 7-8 finless porpoises can be seen jumping out of the water at the same time." A photographer who has been "squatting" in the waters of the Ganjiang River in Yangzizhou Town, Nanchang, Jiangxi Province for nearly two months told the reporter of Zhongxin.com that it is normal for finless porpoises to appear frequently in this water area.

　　The Yangtze finless porpoise is the indicative flagship species of the Yangtze River ecosystem, and it is also listed in the Red List of the World Conservation Union. Because of its small population, it is called the "giant panda in the water".

　　Ganjiang River is the largest river in Jiangxi, the central province of China, and one of the main tributaries of the Yangtze River. At 17 o’clock on the 3rd, the reporter from Zhongxin. com observed in the waters of Ganjiang River in Yangzizhou Town, Nanchang, Jiangxi Province that there were 3-4 finless porpoises swimming in the water, sometimes playing by the waves, and sometimes "married with children" swam with her cubs, and her round head kept coming out of the water, which was really cute.

　　"A finless porpoise eats about 10% of its own weight of fish a day, which is about 10-20 Jin of small fish. At the same time, it has high requirements for the water quality of its living environment." Dai Nianhua, a researcher of Jiangxi Academy of Sciences, vice chairman and secretary general of the provincial ecological society, said that the active finless porpoise proved that the fish resources in the waters were rich, the phenomenon of overfishing was curbed, and the results of "ten-year fishing ban" began to appear.

　　On January 1, 2021, the "ten-year fishing ban" was officially implemented in key waters of the Yangtze River Basin. In September 2019, under the overall strategy of "Great Protection of the Yangtze River" in China, Jiangxi Province issued the "Implementation Plan for No Fishing in Key Waters of the Yangtze River Basin in Jiangxi Province", and decided to completely ban fishing from January 1, 2020.

　　It is understood that from 0: 00 on May 1, 2020, productive fishing is prohibited within the waters under the jurisdiction of Ganjiang and Fuhe Nanchang. In mid-September, 2020, more than 600 fishermen engaged in fishing in Ganjiang River for nearly 300 years washed their feet and went ashore, and 140 fishing boats and all fishing gear were collectively recovered. The fishing history of Ganjiang River in Yangzizhou Town officially withdrew from history.

　　Dai Nianhua suggested that scenic spots can be built near the waters where finless porpoises frequently occur, guiding the fishermen who have retired to explore tourism projects such as farmhouse music and finless porpoise research, and transforming the unique ecological resources into "Jinshan Yinshan". (End)

Text | Xia Xiaoyu

Editor | Wu Yanyu

"Online movies are not movies, but videos." This is the message in 2018, under the article of poison eye writing online movies. At that time, "edge ball", "rubbing IP" and "slag special effect" were still prominent labels of online movies.

In the past two years, online movies have been upgraded in terms of production, cost, word of mouth and theme, and the labels and stereotypes of the past are no longer applicable.

　

In the past 2020, the quality of online movies was improved and decreased, and the box office of more than 10 million yuan was doubled. In the end, 71 online movies earned more than 10 million yuan. At the moment when commercial themes are piling up, it is gratifying that as of press time, the box office of China Flash has exceeded 15 million.Such realistic theme works are also being recognized by the market, and new theme dividends are being opened.

　

The upgrading of the market continues, and more and more practitioners are beginning to expect works with box office exceeding 100 million. This seems to be close to the next watershed for the industry."One year is fast, and two or three years is slow."At the end of December, Dong Guanjie, the founder CEO of Qishuyou Fish, accepted it.Poisonous eyes (WeChat ID: domoredumou)During the interview, I predicted the timeline of online movies with box office of over 100 million yuan.

　

Dong Guanjie, founder CEO of Qishuyou Fish

In the past year, Qishuyou produced 30-40 online movies with diverse themes and contents, and the production investment exceeded 10 million, with frequent high-quality works. Among them, "daoist magic" has become the latest box office ceiling of online movies with a score of 56.41 million.

　

"We want to tell the industry that there are more possibilities for online movies. Daoist magic is the most mainstream theme in this industry, but we have used higher requirements in production, which basically represents the production ceiling in the mainstream theme of online movies since 2020; At the same time, we have a lot of energy on the development of innovative themes, and "China Flash" is one of the new breakthroughs. " Dong Guanjie said.

　

This is inseparable from the deep cultivation of strange trees and fish in online movies for many years. In 2015, Dong Guanjie started his second venture, locked in the online movie market that had just started at that time, and founded a strange tree with fish. This company with internet product thinking and genes, the initial intention is to produce online content for users. In the past five years, great changes have taken place in the online film industry, and the strange trees have fish to participate, witness and promote all this.

　

Not only that, its business has also expanded from online movies to sub-account dramas, short videos and other fields.In Dong Guanjie’s office, the calligraphy and painting of "Do not forget your initiative mind" has been hung all the time-a strange tree with fish only makes 2C content.

　

This persistence has been gradually verified. After more than five years of development, the number of users of online movies has increased, and the industry has become more and more 2C. In the new period of change, users’ aesthetics are improved, and the demand for viewing content is higher, so online movies must be upgraded.

　

Behind the iteration is the all-round upgrade of the head company from production cost to content, quality and theme, and this comprehensive upgrade will continue in 2021.

　

Accelerated integration of hospital and network

On December 10th, 2020, the online movie "China Flash" was launched in iQiyi. It is a realistic film directed by the State Administration of Radio and Television and the Beijing Municipal Bureau of Radio and Television, which is produced by new media.

　

　

The film takes care of the real life of ordinary people, focusing on the group of takeout workers for the first time. The main character, Li Anquan (Xu Juncong), is a little takeaway brother who travels through the streets rain or shine. The film tells the story of tears in laughter between reality and belief during his desperate efforts to raise money for his daughter’s surgery.

　

Through such a protagonist setting, the creative team tries to reflect the working and living conditions of the whole group of takeaway workers. According to the statistics of Academia Sinica, by the end of 2019, the total number of take-away workers had exceeded 7 million.

In 2020, when the epidemic was shrouded, the distance between the delivery staff and people was narrowed, and the professional life shown in the film also resonated with many people. If the label is changed to "drifting north", the crowd represented by the main character of the film will reach 20 million, which may also be echoed in a wider range.

　

Stills of Flash in China

　

On the second day of the film’s launch, the highest popularity in iQiyi was 6,325, and the score steadily increased from 8.1 to 8.9, which was the highest score of all films in the station in 2020, tied with The Eight Hundred, the box office champion of cinema. At present, the film Douban scores 6.2, which is one of the eight online movies with Douban scores over 6 in 2020. In addition, the film topped the Cat’s Eye online movie popularity list TOP1 for six consecutive days, ranked first in the iQiyi movie list and the hot search list of the whole station, and ranked second in the Tik Tok movie list.

　

According to the statistics of Lighthouse Professional Edition, the box office of China Flash broke through 10 million in the first week of its launch. From the perspective of popularity, word of mouth, box office and other dimensions, there is no online movie with realistic theme, which has reached such a high level in social value and commercial value, and it has also been called by the industry."The first realistic online movie".

　

Using online movies to record the "little people" in the great era, China Flash has also attracted the attention of the industry and the recognition of the mainstream media. Among them, the commentary of People’s Daily pointed out that "China Flash" has pinned the inner expectation of each of us, that is, singing for every ordinary but great soul, dancing for every event that helps and is brave, and the human heart is the fairest scale between heaven and earth. "

　

Stills of Flash in China

　

More importantly, its achievements will promote the discussion of realistic themes in the online film industry, and also let practitioners see the value of theme innovation.

　

To this end, Dong Guanjie told the poisonous eyes that in 2021, there will be fish in strange trees and will continue to add realistic themes."We hope to let everyone know by doing one thing, or to be bold and innovative. Although it may be risky, if you analyze it carefully, it is actually similar to the risk of making a homogenized movie."

　

Indeed, it is time for online movies to upgrade their themes and broaden their boundaries.

　

Since the birth of online movies in 2014, it has been labeled as "shoddy", "scratch the ball" and "low-grade taste" because of its barbaric growth. The label. In 2014, the box office champion of Iqiyi’s "Net University" was Adult Story 2, in 2015, Mountain Gun Entering the City, and in 2016, Mountain Gun Entering the City 2. Their common characteristics are shallow expression and low production cost.

　

Industries with mud and sand have also attracted regulatory attention. During 2016-2017, thousands of "Internet Big" were removed from the shelves.

　

In the early years, the focus of industry traffic was on action, fantasy and fantasy types. According to the Research Report on the Development of Online Audiovisual in China in 2018, the total proportion of action, suspense, love and fantasy movies in the foreground of new online movies in 2018 is as high as 77.8%; In that year’s online movie box office list, TOP20 movies basically belonged to action, fantasy and suspense.

　

TOP10 at the box office of online movies in 2018

　

By 2019, many industry head companies also realized that the original creative ideas could not fully meet the needs of the current market.

　

Dong Guanjie once told Poisonous Eyes,Under the new situation, the content strategy of strange trees and fish has been overweight and adjusted from the previous "spectacle imagination" to "inheritance and moving""At the time of its establishment, Qishu had fish as the main theme of’ Spectacular Imagination’. Now, the content is more tonal, and it needs to be guided by values. Some things will not be done. For example, it will not make some negative monster films to emphasize stimulating users. Now it is necessary to shoot positive energy and warm emotions."

　

In 2019, Qishu Youyu filmed the first poverty alleviation theme online movie "Donkeys on the Tree", which is supported by the Beijing Radio and Television Network Audiovisual Development Fund. Realizing the unity of social and economic benefits, it is called the first main melody online movie by virtue of content innovation and quality improvement.

　

　

However,Realistic themes are always lacking in online movies, and there is no advantage in the proportion of box office.

　

In the first half of 2020, there were as many as 22 fantasy movies in costume, which were still the main box office. Only Happy New Year from Beijing and Crazy Daddy were on the list, with box offices of 11.79 million and 10.35 million respectively.

　

At present, the supply of realistic themes is insufficient and there are few successful precedents. In a sense, the bold attempt of a strange tree has smashed the ceiling of the industry.

Looking back on 2020, the overall projects of Qishuyou Fish are diverse in types and contents, such as realistic film "The Donkey Up the Tree 2", comedy film "Northeast mr. six", military theme "The Secret Agent’s Wild Flowers", fantasy new martial arts theme "Wu Dong Gan Kun", realistic comedy "Crazy Daddy" and adventure action film "Mu Ye’s mysterious Qinling Dragon Cave". Many films have caused many discussions in the industry.

　

　

While broadening the theme, it is the improvement of the overall production level.　

　

In the past two years, strange trees and fish have focused on quality content and reduced output. The annual quota is 30-40, and most of them are self-developed and self-made.In 2020, the cost of a single film will exceed 10 million..

　

Among them, "China Flash" took ten months to prepare, and was filmed within 16 days due to the epidemic situation.It’s the most difficult film to make since we made online movies for so many years.

Daoist magic invested more than 20 million yuan, which provided a model for the industry in marketing, and at the same time created a dual-platform account-sharing model. At last, with a box office of 56.41 million yuan, it became the highest online movie in history. In the past year, there were 11 films in Kistler Fish, and the box office was over 10 million.

The online movie box office is over 100 million, how far is it?

The upgrading of content theme and production level will make the online movie industry upgrade in 2020. However, this kind of upgrade is not only internal, but also beneficial to the overall environment.

　

An epidemic has stopped the cinema market. In the 178 days after the cinema closed, online movies took the wind. According to the statistics of Lighthouse Professional Edition, in the first half of 2020, there were 391 online movies, and a total of 38 accounts had a box office of over 10 million, exceeding the whole year of 2019. In 2020, the box office of online movies TOP3 exceeded 40 million.

　

However, even if there is no epidemic, the problems in the cinema market will be exposed.Before the epidemic, cinema films had encountered bottlenecks, and the growth rate was far less than that of previous years, and some disadvantages had already appeared.Cinema has been growing slowly since 2016. By 2019, the number of people watching movies is still increasing, but the industry knows that the stamina is insufficient. If there is no change, the market seems to have no more room.

　

In 2019, the total number of people watching movies was 1.727 billion, up less than 1% year-on-year compared with 1.718 billion in 2018; The growth of the number of cinemas and screens is obviously not equal. The growth rate of the former is much higher than that of the latter, which brings about a decrease in the attendance rate of cinemas and a decrease in the box office generated by a single cinema and screen. According to statistics from Yien Film Think Tank, in the first quarter of 2019, the attendance rate was about 12.1%, down 4.7 percentage points year-on-year.

　

　

The epidemic in 2020 accelerated the exposure of cinema film problems, and the channels were limited, so new films could not be released. However, the demand for users to watch movies has always existed, which gave online movies opportunities.

　

Many people used to be users of cinema movies, but now they have moved to the online movie market.

　

According to CNNIC statistics, in 2020, the number of online audio-visual users exceeded 900 million, and the utilization rate of netizens was 95.8%. From March to June, 2020, the number of users of the integrated video platform reached 724 million; Smart TV users exceeded 200 million.

　

　

Dong Guanjie told Poison Eye, "Since the beginning of this year, the user group of the entire online movie has undergone great changes, and the proportion of first-and second-tier cities is rapidly increasing. Now it can basically be understood that it is getting closer and closer to the users of cinema movies, and even the composition is more complicated than cinema movies."

　

The change of external environment has brought new opportunities for the development of online movies. Of course, the online film industry has also seized this opportunity, and has excellent performance in content quality and box office results.

　

As of mid-December, in 2020, there were 71 online movies with a box office of over 10 million, double the number in 2019; According to incomplete statistics, there are 8 films with Douban score of 6. "Online movies have produced some good works this year, which is also the result of the joint efforts of the whole industry in recent years. It is also at this point that there will be changes without the epidemic, but everyone may not feel it so obviously. " Dong Guanjie said.

　

The industry is also actively evolving. In the early days, the cost of making a website was only 100,000-200,000 yuan, but later it was upgraded to 800,000-1 million yuan, and now the production cost of boutique websites has risen to 5-10 million yuan or even higher. In terms of content, there are also works with bright themes such as Flash in China, There is a Good Place in the Tree and Xin Qiji 1162.

　

　

The vigorous development of online movies has also stimulated the nerves of traditional film companies. Almost all traditional film companies have entered and started making online movies. At the "Restart 2020 Poisonous Eye Entertainment Conference", Ye Ning, the founder of Qingsong Film, sent a message to 2021, "Everyone will look at online movies with new eyes and will form a new business model."

　

Poison eye’s previous article on "the relationship between colleges and networks" has pointed out that online is no longer a "supplement" of film income, but an indispensable part of complementary.The simultaneous development of online and online integration is the general trend..

　

The booming online movies seem to have reached the "eve of the outbreak", but from the box office ceiling, online movies are still not "out of the circle". In 2020, the top box office of online movies will be daoist magic (56.41 million). When will online movies with box office exceeding 100 million appear? Dong Guanjie believes that,"If it is fast, it will appear in 2021.. "

　

On the way to the "over 100 million box office", the industry is still exploring new business models.

　

At present, the accounting rules of online movies are mainly defined by platforms such as Aiyouteng. Generally, movies are divided into S-level, A-level, B-level and C-level, and the unit prices corresponding to different ratings are different. Due to the different attributes of users and platforms, each video platform has its own considerations and requirements for the accounting rules of online movies, and the accounting formula is also different.

　

　

Dong Guanjie believes that as the industry becomes more and more mature, video platforms will definitely innovate business models. Now platforms have different understandings of online movies and different accounting rules. Perhaps in 2021, the accounting rules will be consistent and transparent, and the box office will be more transparent.

　

For the imagination of new payment methods, PVOD (Advance Pay-On-Demand), as a common concern of the film and television industry, provides imagination space. At present, most of the films that try this mode in China are literary films or small and medium-sized movies, such as Spring Tide, Spring River Plumbing and so on, while Journey is a rare visual blockbuster.

　

By the end of the year, online movies also began to try PVOD mode. On December 30th, the sports comedy online movie "Chen Xiang’s Folk Master at 6: 30" was launched. This is the first online movie launched in iQiyi in PVOD mode, and the highest popularity in the history of iQiyi Station is 6060.

　

Stills of Chen Xiang’s Folk Master at 6: 30

　

"The PVOD model is the opportunity, that is, the ticket-buying model, and the industry will take a big step forward. Next year, Qishuyou will definitely make online movies with this income model."Dong Guanjie said.

　

With the exploration of payment methods and the self-upgrading of the industry, online movies with box office exceeding 100 million may be in the near future.

　

Only do 2C content

　

Pull the time back to the beginning of the establishment of strange trees and fish. From the beginning, this is a somewhat different company.

　

Before 2015, Dong Guanjie’s working experience focused on the Internet and social fields. With the advent of the mobile Internet wave, Dong Guanjie sold the company that had been in business for many years and turned to enter the online movie industry.

　

The transformation is based on Dong Guanjie’s judgment-The Internet industry is moving from the era of traffic to the era of content, and the core of future competition is to rob users of their time.In his view, the core of the PC era is traffic, and companies that can control terminals such as Baidu and 360 have risen rapidly; The core of the mobile Internet has become content. In this era that requires a lot of online content, everyone has a lot of APPlications installed on their mobile phones. It is difficult to have an app that can rule everything, and the traffic will not work.

　

The essence of content economy is attention economy, and Dong Guanjie is firmly optimistic about the development prospect of 2C content. "The business keywords of Qishuyou are the Internet, client payment and video content. In 2015, only the small industry of online movies meets these keywords, so let’s do this first. "

　

Therefore, Qishuyou has never been an online movie company, but more like an Internet content company. If there is any content form that conforms to its product logic, they will seize the wind."Maybe we won’t have thinking set, but we may be able to bump out something new."Dong Guanjie said.　 　

　

After becoming a trinity of production, production and announcement, Qishuyou gradually grasped the trend of the content industry and opened up two new businesses-sub-account drama and music short video MCN, while waiting for the emergence of online movies with box office exceeding 100 million, and achieved gratifying results in new fields.

　

In April 2018, iQiyi announced that it would upgrade the online drama billing mode, with the billing ratio changed from 5: 5 to 3: 7. It will also set up an online drama channel on the mobile side to add content outlets for partners. But on the whole, there is not much data for reference, and the commercial prospect of the sub-account drama is still unclear.

　

After thinking about it, Qishuyou decided to test the new content category of "Separate Account Drama". The previous experience of making several high-grossing online movies is of reference significance to the drama business. "The ability accumulated in the past is completely reusable, but it just needs some new ways of thinking." Dong Guanjie said.

　

Based on the company’s analysis and observation of the user groups of the sub-account drama, Qishu has a sweet fish layout and a suspense track, and has become one of the best.

　

　

In 2020, Qishu Youyu produced the first sub-account drama "Murder Scene" with the theme of criminal investigation suspense, and the sub-account box office reached 28 million, ranking first in the box office of iQiyi sub-account short drama in 2020, with a return on investment of over 200%. Dong Guanjie told Poison Eye, "We judged at that time that the subject of criminal investigation is special, which is strong plot, extreme excitement and fast pace, which is especially in line with the needs of users to pay."

　

In addition to the suspense theme, Qishuyou also produced the costume fantasy sweet pet drama Dear King of Medicine, which is a work planned by iQiyi in Yun Teng, and its sub-account box office has also exceeded 20 million.

　

Judging from the market situation this year,On the one hand, the theme of the sub-account drama circle is refined, and the short drama series breaks through strongly. According to the report released by iQiyi and Yunhe Data, in 2020, costume suspense and youth family are the two types with the highest effective broadcast volume in the sub-account drama. The number of dramas is basically the same as last year, and the volume below 24 episodes is becoming a new trend.

　

　

On the other hand, the drama market is getting 2C.

　

Pay-as-you-go has become the norm. The Beijing News reported that since The Untamed, a summer drama series in 2019, more than 40 dramas have started the "pay-as-you-go" mode. The report also released the survey results, and 40% users are more willing to pay for high-quality content.

According to the official data released by Aiqiyi, as of the end of Silent Truth, more than 68 million Aiqiyi VIP members have watched the content of Fog Theater, and at the same time, more than 460 hot search topics have been created on domestic social platforms, and the average score of Douban is over 8 points.

　

The creative trend of these drama markets also confirms that Dong Guanjie’s original judgment is correct. Dong Guanjie also pointed out that "the current sub-account drama market is equivalent to the online movie market in 2018. Everyone has seen some directions, but it has not really formed an effective iterative methodology."

　

In 2021, their content matrix in the sub-account drama track will continue to upgrade, and suspense and sweet pets are still the key directions of strange trees and fish. For example, "Murder Scene 2" will contain elements of criminal investigation suspense and female crime, and "Little Brother who lives opposite me" is an urban sweet pet style and so on.

　

The Imagination of Music Short Video

If the business models of sub-account drama and online movies still have something in common, which belongs to common business expansion, then joining MCN and making short music videos is a new business exploration with a large turn.

　

In 2019, the short video industry was in full swing. According to the Survey Report of China TV Drama (Network Drama) Industry, in 2019, short video users in China used longer than long videos for the first time; According to the report of Zhiyan Consulting, the scale of the short video industry reached 100 billion yuan in 2019, and it is estimated that by 2021, the short video market is expected to reach 200 billion yuan.

　

　

In August 2019, considering the necessity of grabbing users’ time, Qishu Youyu began to make a short video MCN "Power Man". Dong Guanjie told Poison Eye, "First, although the short video does not mean that users pay directly to watch it, it has direct or indirect value after users watch it, and it also needs to be laid out; Besides, short videos occupy a lot of users’ time, which is also an industry that we must lay out. "

　

Strange trees and fish have also experienced a period of rapid trial and error. At first, they followed the experience of the previous MCN industry and signed a large number of talents, involving plots, food and other vertical categories. After two months, there was still no improvement, and they dissolved the signing talents.

　

Dong Guanjie concluded that signing a contract and making a comprehensive category MCN is purely burning money and has not completed the business closed loop. "The left hand spends money to sign the content, and the right hand tries to realize it through advertising, but these contents are comprehensive, and the liquidity is not the best, because not all categories can be realized, the customers they find can’t match, and the commercialization efficiency is very low. At the same time, the cost is constantly rising, and (income and cost) is slowly upside down. Now MCN is dead for this reason."

　

They found that there were enough talents in the team who knew music. After in-depth thinking, they decided to continue to deepen their cultivation in this category of music, and they no longer signed up for talent, but only hatched independently.

　

A story that may not be well known is that as early as the portal era, when Dong Guanjie was the director of UC business department of Sina, he had to select high-quality content from a large number of UGC, so he excavated a number of popular online songs, including Yang Chengang’s "Mice Love Rice".The ability to judge the content is his core ability to go further on multiple tracks.

　

"Our goal is to form our own closed-loop business through content, so we chose the music category: First, we have our own unique opinions on content, and we can make content at a relatively low cost. With a large number of explosions, the total cost will be reduced; Second, we have a unique business model for iteration, which can form a money-making model. Once the business model forms a positive cycle, it can be expanded. " Dong Guanjie said.

　

In more than a year, "Powerman" MCN has hatched dozens of head musicians, including Ya Dan Egg, Xia Tian, Lin Yi, Qixi and other celebrities. Today, Powerman has accumulated 150 million fans, 20 billion short videos and 500 million likes in Tik Tok and Aauto Quicker.

　

Some music works of "Power Man"

　

Specific to the content, "Fa Li Ren" has produced a number of Tik Tok Divine Comedy. Ya Dan’s egg cover "Born after Daejeon" has become an annual phenomenon-level cover case, ranking first in Netease Cloud Music’s new song list, soaring list and hot song list. In addition, I met him later, Under the Sea, A Flower under the Sea and Cinderella have also become popular songs on music platforms and short videos.

　

The reason why the explosion frequency is high is that Qishu has reused its ability to perceive user needs and summarize methodology at the content level.

　

"The methodology is the same, that is, to capture the needs of users and split the methodology of specialization. Born after Daejeon was originally an old song, but it was not popular. After we adapted it, it became popular. It is very important to get the preferences of users, which is also a common feature of our three teams. " Dong Guanjie revealed that at present, 60% of the company’s revenue comes from online movies, and the sub-account drama and short video sectors each contribute 20% of the revenue, and the proportion of short video contributions will increase next year.

　

In the framework of strange trees and fish, short video, online movies and sub-account drama all develop independently. However, short videos provide marketing and publicity assistance for online movies. For example, the theme song of the same name "China Flash" and the theme song "Who’s the Boss" of "daoist magic" were all created by their musicians, and achieved good communication effect on the short video platform.

　

　

"(Original music) has brought some users who like this song to the movie. At the same time, when they hear this song in the movie, they will ask if it sounds good, and they will see the answer on the barrage. (Users) will search and become fans of our music." Dong Guanjie said.

　

As its business spread to various texts and showed its style in different channels, Qishu Youyu Company gradually proved their initial judgment. As early as 2016, Dong Guanjie proposed in his public speech that,Network and cinema are just channels, and both will become mainstream markets.Today, this judgment is becoming a reality.

　

The idea of "being a 2C Internet content company" may encounter resistance and doubts at first, but with the improvement of the team’s content ability, in-depth understanding of the industry, and the gradual upgrading of the industry as a whole, 2C thinking will be verified by more practitioners, and may also become the mainstream of the online content industry.

　

Dong Guanjie said, "Many people in this industry may think that online movies are contemptuous of the bottom of the chain. I don’t think that everyone’s views will necessarily represent the future now. Many things are done slowly. You can’t just look at the results, but also look at the process. It is a very important process to blame and upgrade bit by bit."