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Video: Cloth Vision/Zou Le

More than 100 mainstream brands participated in the exhibition

Over 1000 models are displayed on site.

More than 150 new cars are unveiled.

……

This is a "grand event" related to cars

This weekend, go shopping!

Yesterday (9)

2023 (25th) Chongqing International Automobile Exhibition

Opening at Chongqing Yuelai International Expo Center

(The exhibition will last until June 18th)

Chongqing auto show site. Zou le photo

This year’s Chongqing Auto Show consists of

China Council of the Promotion of International Trade, Automotive Industry Committee

Sponsored by China Automobile Industry Association.

It is Chongqing and even the central and western regions.

The largest automobile professional exhibition.

So, what are the highlights of the scene?

Pudding will show you around.

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Video: Bu Vision/Wu Wangyang

Liangda intelligent network connection new energy automobile specialty hall

Show over 300 new energy vehicles.

We have countless imaginations about the future mode of travel, but the continuous innovation and breakthrough of new energy vehicle technology is gradually turning scenes belonging to science fiction scenes into reality.

Intelligent networked new energy vehicle museum. Photo courtesy of the event organizer

At present, Chongqing is accelerating the construction of a world-class intelligent networked new energy automobile industry cluster. This year’s Chongqing Auto Show also responded to changes in industry trends, and built two intelligent networked new energy vehicle pavilions, focusing on more than 300 models of over 40 new energy brands.

Intelligent networked new energy vehicle museum. Zou le photo

At the scene, there are also key core supporting parts such as power batteries and automotive electronics, as well as intelligent network technology, charging and replacing facilities and equipment, which fully demonstrate the new ecology of the new energy automobile industry and show the future automotive technology life scene.

"Made in Chongqing" cars perform brilliantly

Various "black technologies" are the first to see.

● Chongqing’s local brand Changan Deep Blue Auto unveiled its second model, Deep Blue S7. This new car is the first SUV of Deep Blue Auto based on EPA1 all-electric digital platform, and it is planned to be officially launched in June.

Like the first model, Deep Blue SL03, S7 also provides consumers with three models: extended range version, pure electric version and hydrogen version.

Chang ‘an Deep Blue Auto brought its second model, Deep Blue S7, to Chongqing Auto Show. Photo by Wu Wangyang

● Aouita Science and Technology announced at Chongqing Auto Show that the ADS premium function package will be subscribed to all users on June 30th.

The advanced function package of ADS covers urban intelligent driving pilot assistance (CityNCA) and parking service assistance (AVP), which realizes the point-to-point full closed-loop intelligent driving experience covering the whole scene of high-speed, urban area and parking. In addition, Aouita Science and Technology will launch a brand-new model E12 in the second half of the year, and continue to launch two brand-new models next year.

Photo courtesy of the organizer of Aouita 11 event

● Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, announced that the M5 series intelligent driving version of AITO Jiejie is about to start multi-city delivery.

This car is equipped with HUAWEI ADS 2.0 Advanced Intelligent Driving System and HarmonyOS Intelligent Cockpit 3.0, which can provide users with an advanced intelligent driving experience infinitely close to L3.

AITO asks respondents for pictures.

● Ruilan Automobile, also "made in Chongqing", appeared at the Chongqing Auto Show with Ruilan 7 and Ruilan 9, which will be listed soon.

According to the relevant person in charge of Ruilan Automobile, Ruilan 7 is based on the new self-developed GBRC crystal architecture. Equipped with rear driving force layout, equipped with lidar and Geely’s self-developed "Longying No.1" chip.

Ruilan 7 photo by Wu Wangyang

This year’s auto show also featured over 150 new cars, including Lectra 08, Tengshi N7, Tucki G6, smart Elf #3, ZEEKR X and Gaohe HiPhiY.

Automobile and motorcycle joint exhibition

Create a diversified tide play experience scene

Since 2023, China’s leisure tourism has recovered strongly, and the consumption of living services has increased. This year’s Chongqing Auto Show continued the previous session, setting up a motorcycle theme exhibition area with an area of over 5,000 square meters, and tapping personalized consumption needs such as car trips, motorcycle riding, outdoor camping, etc., to create a multi-tidal play experience scene.

Photo courtesy of the organizer of the motorcycle indoor exhibition area

In the indoor exhibition area of motorcycles, imported large-displacement motorcycles such as Harley, BMW, Kawasaki, Ducati, Honda and Yamaha, popular China brand motorcycles such as Sekelon, Wuji, Benda, Excelle, Paifang, Yuantu, Gaojin, Xinyuan, Jialing and Mojiang, and motorcycles such as Suke, Senlan, Yinwei, Jilong, Yttrium Power, and Mocha were invited.

Test drive, modified car display …

One-stop experience of trendy car life

Citizens experience the digital intelligence technology experience cabin on the spot. Photo courtesy of the event organizer

In the outdoor venue, this year’s Chongqing Auto Show has created a dynamic tide play experience scene, and held theme activities such as brand car test drive, modified car display, owner’s self-selling market, driving control challenge, skateboarding competition, children’s model show, children’s painting contest, etc., so that the audience can experience the trendy car life in one stop.

How to view the exhibition?

Click on the link below to know everything.

Take advantage of the weekend and go to the Chongqing Auto Show.

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The exhibition strategy, exhibition service and traffic guide of Chongqing Auto Show 2023 are all ready for you! Everyone is watching.

@ College entrance examination candidates can check the results on June 25, and more arrangements → enroll 1200 students this year! Chongqing College of Traditional Chinese Medicine is listed! Cyberstorm, severely punish according to law! The Supreme Law, the Supreme People’s Procuratorate and the Ministry of Public Security have taken the initiative. Source: Chongqing Release

Text: Xu Linpei

Editor: Levin Yang Xiwen

Disclaimer: In addition to the original content and special instructions, the text and pictures of the pushed manuscript are from the Internet and major mainstream media. Copyright belongs to the original author. If you think the content is infringing, please contact us to delete it.

Copyright: Information Office of Chongqing Municipal People’s Government.

Platform support: People’s Network

Original title: "2023 Chongqing Auto Show → Open! Curtain! La! Wandering at the weekend

Read the original text

Wen | Deep Burning, Author | Li Qiuhan, Editor | Jia Wei

The live broadcast platform is trying to get rid of the dependence on the head anchor.

Recently, the most obvious signal came from Aauto Quicker. The listing is just around the corner, because e-commerce occupies an important part of its commercial map, its subtle relationship with Simba, the anchor with the goods in the head, has once again become the focus of discussion. According to public data, in 2019, Simba and his family announced that the total GMV of their live broadcasts reached 13.3 billion, and Aauto Quicker’s prospectus showed that the total GMV of Aauto Quicker e-commerce was 59.6 billion that year, which accounted for nearly 25% of Simba’s family. However, in the third quarter of 2020, according to the statistics of Gecko Watch, a third-party data platform, Simba family’s e-commerce flow only accounted for 6% of the GMV of Aauto Quicker e-commerce in the quarter, and its relevance and influence were greatly reduced.

Taobao is also weakening the influence of the head anchor on the platform. According to People, a person familiar with the matter said that in 2020, Simba had negotiated with Taobao, saying that he could live on Taobao and be the head anchor within one month, but Taobao refused because Taobao wanted to promote brands and businesses to broadcast themselves, and did not want the anchor to be the only one.

Xuande, general manager of Taobao Content E-commerce Division, also stressed in an interview with the media that more than 70% of the transactions of Taobao live broadcast came from self-broadcasting in stores, 30% came from live broadcast by people, and the GMV of Taobao live broadcast in Viya and Li Jiaqi accounted for less than 10%.

Except for Tik Tok, who joined the e-commerce battlefield relatively late and is still supporting the head anchor and improving the live broadcast ecology, Taobao and Aauto Quicker have chosen to weaken the influence of the head anchor, and the purpose is self-evident.When the traffic is too concentrated, it will be choked by a single factor, which is not conducive to the ecological health of the platform.. However, the absolute resources of the head anchor bring absolute bargaining power, and the unit price of the product customers is pressed against the cost price. More than one merchant told Deep Burning that cooperation with the head anchor is "to a large extent losing money", and it is also not conducive to the development of the industry.

This is the reason why Aauto Quicker supported small and medium-sized businesses with 1 billion traffic and hundreds of millions of cash subsidies, and Taobao Live announced the opening of six support programs for small and medium-sized anchors.The platform began to look for the backbone of the live broadcast industry besides the head anchor..

According to the prediction of the third-party data platform Mama Chan, the scale of live e-commerce will be expanded from 1.05 trillion yuan in 2020 to 2 trillion yuan in 2021, and the penetration rate will be as high as 14.3%, and the industry will continue to maintain a high-speed growth trend. The anchor team also needs to enter a new stage, which requires the orderly growth of the head, middle waist and tail anchors, as well as the development of professional and refined personnel quality.

The next step of live broadcast with goods is not the next Viya, Li Jiaqi and Simba.

Nearly 100 million people snapped up online, and products with a price of 10,000 yuan were emptied in one second. In the live broadcast rooms in Li Jiaqi, Viya and Simba, consumers can easily buy the lowest-priced goods in the whole network and enjoy the benefits. However, the carnival of consumers is not so beautiful in the eyes of merchants, MCN institutions and even platforms.

"To broadcast live in Viya, Li Jiaqi, is to pass your head," more than one merchant told Deep Burning. With brand endorsement, online sales have soared, and the benefits brought by the head anchor to the merchants are direct, but the hidden cost behind it can not be ignored.

There are too many businesses eager to go to their live broadcast room.The queue is slow, the waiting period is long, and the ultra-low price is almost equal to the cost.. "It’s almost selling at a loss." Zhang Fei, a food merchant, once cooperated with Viya. After deducting the courier fee, tax, labor cost and commission fee, the customer unit price given by the other party was "almost just a zero". The Simba family’s bargaining power is more famous in the industry. Previously, some merchants revealed that the Simba team would calculate the cost of each link of the product and cut it to almost the ex-factory price. "It was cut according to the top of the world."

When the head anchor has a strong voice, how passive is the business? Zhang Fei confirmed a rumor in the industry that domestic manufacturers need to make a "choice between two" in the face of Li Jiaqi and Viya. Going to Li Jiaqi means that it is impossible to go to Viya to bring goods, and merchants have no choice.

Even the glory of the mobile phone brand has faced the challenge of Simba. In September 2020, Glory refused to give a pair of headphones temporarily, so Simba asked the fans to refund, and said, "I just told the boss of Glory what I told you. I lost 40 million yuan and didn’t hand it over to you. I’m sorry I didn’t hand it over." Although the final incident ended in Simba’s apology, it also serves to show.

More importantly, for merchants, cooperation with the head anchor is only the beginning, and ultra-low prices have also laid hidden dangers for future cooperation.

"The anchors who have cooperated well before will take the unit price of Simba in Viya, Li Jiaqi as the standard, and think that we still have room to lower the price." Zhang Fei is somewhat helpless. At the same time, the head anchor has a large amount of goods and has requirements for inventory. It is also a lot of pressure for merchants to increase inventory, adjust goods and dispatch orders in a short time. "And the head anchor has obvious effects.But a business can’t move for a few months.",Wang Songjie, head of the food business Koushuiwa live broadcast, concluded.

Businessman Lao Zhu told Deep Burning that many high-quality businesses are playing long-term, with high-quality products but small inventory and low gross profit. "The head anchor lowers the price, basically,It’s like squeezing the merchants dry at once, which will lead to the real high-quality merchants’ flinching from the live broadcast.”。

The low-price strategy of extreme compression is practical for consumers, but the ultimate price of profit-making will be transferred to merchants, which is not conducive to the long-term development of the industry. In addition, the industry resources are constant, and the growth of small and medium-sized anchors is difficult under the head anchor take all mode, which also puts pressure on MCN institutions to incubate anchors.

Ming Na’s MCN organization began to lay out anchor incubation as early as 2019, and completely abandoned it in the second half of 2020. "At present, the anchors are only divided into Li Jiaqi Viya and other anchors. The data of these two anchors have soared, and most of the traffic has been divided. The remaining anchors have no right to speak in the merchants, and the effect of bringing goods once or twice is not good. The merchants have no patience to cooperate, forming a vicious circle, so they simply don’t do it," she explained. Wang Nan’s MCN organization is still insisting, but he can’t help but sigh, "They are so strong that they make others look small.”。

In Wang Nan’s view, the head anchor is a double-edged sword in the industry. "Without Li Jiaqi and Viya, so many people wouldn’t want to be anchors, and so many consumers came to Taobao to watch the live broadcast because they brought in traffic." But he also admitted that when the industry developed to a certain stage, it could not be supported by only one or two people.

The platform also does not want to be kidnapped by the head anchor.

This is also an important reason why platforms represented by Taobao, Aauto Quicker and Tik Tok spend money and resources to support small and medium-sized businesses. A person in charge of the head MCN organization close to Taobao told Deep Burning, "The platform will not tell us what kind of anchors to look for, but it will ask the head organization to recruit many anchors, and it must reach the number." The platform hopes that under the horse racing mechanism, a powerful anchor will emerge.

In November, 2020, Aauto Quicker E-commerce announced that it would provide hundreds of millions of cash subsidies to small and medium-sized businesses, in addition, it launched the "Good Things Alliance", lowered the recruitment threshold of "10 billion subsidies" anchors, and supported middle-waist anchors to bring goods with 10 billion subsidies, which was also an initiative made by Aauto Quicker to support small and medium-sized businesses.

Tik Tok started late in the field of e-commerce, and at present there are relatively few actions for small and medium-sized anchors. "At present, the platform still needs to be influential, such as stars or high-traffic KOL outside the station," an industry practitioner close to Tik Tok told Deep Burning.

The platform has launched a support strategy based on its own advantages. So, what is the current effect?

According to the data of online celebrity today, as of December 21st, 2020, a total of 346 anchors have brought more than 100 million goods annually in 2020. Specific to the platform, in the "100-100 million" range, there are 147 people in Aauto Quicker, 97 people in Taobao and 73 people in Tik Tok. In addition, there are 18 anchors in Aauto Quicker who bring goods in the range of "1 billion-10 billion" every year, 12 more than Taobao’s 6. In contrast, Taobao is more dependent on the head anchor, Tik Tok is still supporting the head anchor, and the performance of Aauto Quicker anchor with goods is relatively more balanced.

Zhang Fei, a merchant, told Deep Burning that he was confused when he first came into contact with the live broadcast, and he could only "blindly select" and "try one by one" on the platform. After stepping on countless pits, he took the initiative to establish a stable cooperative relationship when he met a good anchor.Voting with their feet, businesses are also screening out the anchors they need..

Beyond the aura of the head anchor, with the development of the industry, anchors that are more in line with the needs of the industry are emerging. According to the feedback from many insiders, Deep Burning summed up four types of anchors needed by the industry in the future.

• Star anchor of deep cultivation industry

Not all star anchors make businesses "talk about the tiger". For stars who want to work hard in the industry, time has become a test stone.

One year later, the star anchors represented by Ji Jie, Shen Tao, Dani, Ye Yixi, Lin Yilun and Li Xiang have a stable cooperation team, and regard live broadcast as a career. Although ROI is hard to match with the head anchor, it has a stable output of goods. More than one merchant told Deep Burning that it has already had a stable cooperative relationship with the above-mentioned star anchors.

The MCN organization has a long-term cooperation with the star anchor. Fang Jian, the president, told Deep Burning, "In fact, as long as the live broadcast can persist, artists will generally get results if they give a fixed live broadcast time every week."

At present, the industry is canceling the pit fee and developing in the direction of pure commission, which is still rare among star anchors.However, with high conversion rate and firm pit position fee, the conversion rate and low pit position fee will decrease accordingly., has been stably regulated by the market. In this battlefield where live ammunition looks at the conversion rate, they are also facing cruel competition.

• Vertical domain professional anchor

Yang Ge, the founding partner of Xingyi Capital, once told Shen Yan that in 2020, the traffic platforms in the live broadcast field are all doing the god-making movement of the head anchor.In 2021, there will be differentiation, that is, cooperation with different vertical industries, such as second-hand luxury goods trading, maternal and child industries..

This is indeed becoming a reality. Restricted by the category, it is difficult for vertical anchors to have the sound volume of all-category anchors in the head, but thanks to their professional background, they have a more solid knowledge reserve in the vertical field than comprehensive anchors, which is easier to gain the trust of consumers and is sought after by merchants. Take the maternal and child category as an example. "Mothers pay great attention to their children’s growth. If they are willing to buy products with an anchor, it means that they already have strong trust. This kind of anchor is very sticky," said Ren Yanyan, director of marketing at MCN.

Koushuiwa, a food brand, has conducted a lot of live broadcast cooperation in Aauto Quicker. Wang Songjie, the person in charge of live broadcast, told Shenzhan, "The next step will be to find a big anchor cooperation. At present, the brand is still in the development stage. At this stage,Twenty anchors with 500,000 fans may be more effective than one anchor with 10 million fans.”。 They aimed at the mid-waist vertical anchor on Aauto Quicker and made a live broadcast plan, which also achieved the effect of broadening online sales and popularity.

• Brand self-broadcasting

Chen Minghui, director of content operation of Dasheng Media, predicted that "in the future, live broadcast will develop into personal branding and brand personalization", and brand self-broadcasting is the performance of brand personalization, which is an obvious trend in the industry.

How to gain the trust of consumers with live broadcast is the threshold, but for brands, it has been endorsed in the hearts of consumers for many years, and it is more direct to recruit anchors for training than to find third-party anchors.The anchor of brand recruitment can also be highly matched according to brand positioning.. MCN organization Jitao has the experience of being a live broadcast training anchor for first-line jewelry brands. Ren Yanyan told Shen Yan that when recruiting anchors, brands not only pay attention to the requirements of image and temperament, but also pay attention to whether the anchors have the background of studying abroad and have requirements for cultural heritage.

Li Haizhen, the founder of Dorado, a domestic beauty brand, settled in Aauto Quicker, and accumulated 680,000 fans in three months. The total sales volume of small shops in Aauto Quicker exceeded 468,000, and the benefits increased significantly through brand self-broadcasting. In Aauto Quicker, Jamie Milan, a small brand of children’s wear, steadily accumulated fans through short video preview and live broadcast, and after only two months, the daily GMV was nearly 10,000.

• Self-broadcast by merchants/self-broadcast by original goods

For small and medium-sized businesses, inviting anchors is under great pressure, and self-broadcasting is also a good path. In the development process of the live broadcast e-commerce industry, self-broadcasting by merchants will also become an important force to support the market.

According to the data released by Taobao in early 2020, 70% of the turnover of Taobao live broadcast comes from store live broadcast, and in terms of the number of games, merchants account for 90%. Ren Yanyan told Shen Yan that when consumers searched for the product on Taobao, they already had a consumption scene and willingness to consume. "If there is a live broadcast in the store, consumers can directly ask what they want to know, and the anchor will blow a little. It is easy to reach a deal, and we all recommend merchants to broadcast it themselves."

Brother Taiping is an early live broadcast merchant on Aauto Quicker. He broadcasts the real life of herders and accumulates fans on the platform. He told Deep Burning that in order to build trust, "customers can return it if they are not satisfied with it after receiving it." This kind of merchants with community culture broadcast themselves, which has a higher conversion rate than ordinary live broadcast. "There are more than 300,000 fans at present, but the effect of bringing goods is good. In 2020, they can bring 8 million pieces of goods a year, and the maximum consumption of iron powder is 10,000 or 5,000." There is nothing wrong with it, he said.

Sister Mi, a clothing merchant, entered Aauto Quicker in June, 2019, without brushing gifts, attracted accurate fans through short videos and live broadcasts, and self-broadcasted by the merchant based on the trust foundation established by Aauto Quicker community ecology. In November, 2020, she became the tenth in the Fat Ball Data "TOP50 of Live Broadcast Sales", with a GMV exceeding 1 billion in the whole year, and rapidly grew into the head anchor of the clothing industry in Aauto Quicker. According to Sister Mi’s team, with the increase in sales, their clothing factory has expanded from hundreds to thousands.

According to the data of online celebrity today, in 2020, a total of 346 anchors will bring more than 100 million goods a year, and the anchors at the middle and waist are also jumping upward. Together with small and medium-sized businesses and anchor echelons, the pyramid structure of the anchor team in the live broadcast industry with goods is taking shape. However, Wang Nan said frankly to Shenzhan that "talents in every industry are scarce, and good anchors can’t be found casually". How to cultivate anchors recognized by businesses was once a difficult problem in the industry.

Ren Yanyan revealed to Shen Yan that because the live broadcast of clothing has low requirements for anchors, MCN institutional incubation anchors often choose clothing to cut in. "Live clothing, as long as the anchor looks good on the body, the product is cost-effective, and it is easy to make an order by explaining the interest points to stimulate consumers. However, beauty requires the anchor to have a certain content and grass planting ability, and the requirements are higher. There are only fans, but their own ability to explain and understand the brand is poor, and the effect of bringing goods is not necessarily good. The clothing anchor has reached 300,000-500,000 fans, and it is difficult to transform into other fields. "

Not only is it difficult to incubate high-quality anchors, but the reality in front of the anchors is that,Not every category has a chance to have a vertical anchor..

"For example, it is impossible for the audience of electronic product anchors to change their mobile phones every day", Ren Xiyan told Shen Yan, except for products with large profit margins such as beauty, mother and baby, and products with large audience and high consumption rate such as food and clothing, which can support vertical anchors, many anchors tend to develop in a comprehensive direction after gaining a foothold in the vertical field. "Otherwise, if they stick to one category, their income will not support them to survive."

It is difficult to cultivate anchors, and the upside of vertical anchors is limited. However, this does not mean that after a year of rapid development, the industry has not honed a set of mature methodologies for cultivating anchors.

According TOP50 the big data of the small gourd, in the second half of 2020, about half of the three major platform anchors will be signed by MCN organizations. At the same time, MCN organizations show obvious platform inclination, Bajia Entertainment and Huayao Culture aim at Aauto Quicker, while Taiyang Chuanhe, Weilong Culture and Worry-Free Media with stronger content attributes grow rapidly in Tik Tok, and Qianxun, Mosquito Club, Nas and Taobao cooperate closely.

The advantages of mature MCN institutional incubation anchors are being highlighted. Take Qianxun, where Viya is located, as an example. Although it cooperates closely with Taobao, Qianxun successfully hatched a talented rabbit on Tik Tok in the past year, bringing 620 million goods a year, ranking eighth in the Tik Tok list. Looking at the Internet with a mature style of play, in a short time on the Aauto Quicker hatched the head anchor Yu Dagong. This is the first e-commerce anchor hatched by an e-commerce organization, which does not belong to any Aauto Quicker family, and the single-game payment amount has exceeded 300 million. After the launch of the powder-raising tool in Aauto Quicker, a number of mid-waist anchors have grown rapidly.

To build a big son of Yu, the network chooses the horse racing system. Fang Jian told Shen Burning that when cultivating the eldest son of Yu, there were 10 anchors competing in the same batch. In the first month, 50% of them were eliminated according to the data. After half a year, the eldest son of Yu finally won and became the target of the company. Next, he spent money and resources. He did not hide the company’s support and investment in Yu Dagong, and admitted that he was a "RMB player" in the industry.

“Many colleagues also come to consult, in fact, everything is full.Others smashed 2 yuan, I smashed 4 yuan, others smashed 4 yuan, and I smashed 8 yuan. You only spent 10 thousand yuan. What can you analyze? You have to hit 1 million first anyway. Then, the live broadcast data is disassembled and optimized, and how much it costs to buy a small store and how much it can earn with live broadcast, so as to find a profit balance point. If you lose 5 points, try to earn back the commission. "Fang Jian said. Reasonable use of the platform powder-raising tool, through data optimization, the powder-raising model is obtained, and in the same way, Li Xuanzhuo, a popular anchor who is good at wine, is hatched from afar.

Aauto Quicker has launched Xiaodian Tong and vermicelli, the purpose of which is to improve the speed of vermicelli increase and the transaction conversion rate of small and medium-sized businesses and anchors. The person in charge of Taobao Live also said that live e-commerce is developing at a high speed, and many small and medium-sized anchors are in their infancy. The live broadcast e-commerce ecosystem is constantly iterative. With the gradual establishment of industry norms and the increased support of the platform, the new generation of professional anchors are also gaining growth channels.

"The delivery speed is fast, and it has a certain product promotion effect. The effect brought by live delivery is obvious." Merchant Lao Zhu does not hide his optimism about the live delivery industry, "but the premise is to find an anchor suitable for his product.If the anchor and the product are not well matched, it is likely to be a nightmare to blindly pursue the main broadcast volume of the head.. "He added.

After the first food transformed and developed by the company gained a firm foothold through live broadcast, they are developing a second product recently. With previous live broadcast experience, they are now looking for an anchor, "not as confused as before", he said.

* At the request of interviewees, Zhang Fei, Wang Nan, Lao Zhu and Ming Na are assumed as pseudonyms.

Special feature of 1905 film network When the military parade exercise screen dominated the circle of friends, the battle for the big screen box office of the National Day file kicked off. The "three outstanding people" present their unique skills, and it is still full of suspense who can laugh at the National Day file.

　

Before the official performance on the same stage,, and all actively "warmed up" and accumulated energy for the film’s release performance through activities such as screening and roadshows. After you sing, I will come on stage, and the three films that entered the intensive publicity period before the screening will try their best to attract the attention of the audience sunk in the sea of debris information.

In 2019, the last battle of the three major golden files made the annual performance of major film and television companies basically finalized. Complete self-redemption, or by going up one flight of stairs, or fall short. The final chapter of the annual fate track of more than 80 film and television investment companies behind the three films is about to be written.

Does each "fancy" marketing help the pre-sale box office break through 100 million?

　

Film fever, pre-sale talk.

　

According to public data, on the afternoon of September 21, the cumulative pre-sale box office of the gift "Sanjie" has exceeded 100 million. Before the press release, the latest pre-sale box office of three films on September 30 has reached 126 million. Among them, My People，My Country, The Climbers and The Captain ranked among the top three in the pre-sale of new films that day with 47.5109 million, 45.5589 million and 32.9773 million respectively.

　

Although the pre-sale results can’t reflect the quality of the film content, they reflect the audience’s "blind selection" results to some extent. This choice is mostly based on the potential of pre-screening publicity. In addition to the standard screening, the marketing promotion of the three films has its own highlights.

　

On September 9, 2019, the Peking University Centennial School was crowded, and the first stop of My People，My Country’s national university roadshow was held here. Directed by Ning Hao, with the 2008 Beijing Olympic Games as the story background, Ning’s black humor "laugh" is quite good. On the Mid-Autumn Festival of the film, the ceremony of "Home, Country and Seven Cities Relay" was held, which was the first film conference in China to adopt 5G live broadcast.

At the 2019 Women’s Volleyball World Cup, Lang Ping coached the China Women’s Volleyball Team and won seven consecutive victories. This also made Leap, directed by Xú Zhēng and with the theme of China women’s volleyball winning the 23rd Los Angeles Olympic Games, attract much attention. In the first road show in colleges and universities, Xú Zhēng spoiler coach Lang Ping also participated in the filming in Leap, and the key word was "Back".

　

When "including Beijing" becomes one of the important factors for the success of a movie box office, every film and television work starring Jason Wu will inevitably become the focus of the whole people’s attention, and it will easily lead to controversial word-of-mouth evaluation.

　

When asked what to do if the box office in The Climbers is not good? Jason Wu replied, "I think I have won, or just like The Wandering Earth, I have won a process, a new type, and no one has done it. Only a few people have this experience. This is the greatest wealth."

On September 23rd, The Climbers held a world premiere in Beijing. Judging from the first wave of audience feedback, the film exceeded expectations and was a qualified commercial blockbuster with the main theme.

　

On September 20th, The Captain’s premiere on Sichuan Airlines flight 3U8803 attracted numerous attention. In the engine room at an altitude of 10,000 meters, Zhang Hanyu, Du Jiang and other leading actors became empty, and the flight attendants fed the passengers with food photos, which were quickly brushed in the circle of friends.

　

　

It is worth mentioning that all three films were pre-sold nationwide around September 10. On September 28th, a large-scale nationwide screening of the "Three Masters" was also started. A person from the cinema said that My People，My Country and The Captain will start watching films in some areas one after another today and tomorrow.

　

Three films about the battle between the audience and the studio manager have already sounded the charge. No matter what the outcome is, the 2019 National Day file will be a highlight moment of realistic movies.

Who will have the last laugh from more than 80 production companies?

People come and go in Vanity Fair. High-quality projects in the big schedule have made many film and television companies rush to film.

　

According to statistics, there are as many as 51 producers and joint producers in My People，My Country, 28 in The Climbers and 21 in The Captain. After the re-weighting, there are still more than 80 behind-the-scenes production companies of the three films.

　

Among them, there are traditional private film and television giants such as Bona Film and WANDA CINEMAS, rising stars such as Joy Media and Xinli Media, as well as Internet film and television companies such as Alibaba Film, Tencent Film and Maoyan Entertainment, and even cross-border newcomers such as Red Star Macalline.

　

As a major mainstream commercial film, Bona Film is a well-deserved protagonist of the National Day in 2019. Besides being the main producer in The Captain, it is also one of the three major producers in My People，My Country. Presenting three outstanding people, Bona has two seats, and the scenery is no different. Since Bona Film delisted from the US stock market, the road of A-share IPO has been reborn. The degree of heat and cold when the film is released will not be fully reflected in the capital market.

When Bona Film delisted from the US stock market, Ali Film participated in the privatization transaction, and the capital marriage between the two contributed to the cooperation of several projects. The first two films of Bona Film Pride trilogy, Ali Film have deep participation. The Captain and My People，My Country are the producers of the final chapter of this series, which is also following Bona.

　

The list of 51 behind-the-scenes production companies in My People，My Country reveals the investment map of seven directors’ film companies.

　

In the list of joint producers, the top ranked Xianghe Bailingbird Film and Television Culture Media Company is 100% owned by Chen Kaige’s wife Chen Hong; Shanghai Shibuya Film is 88.67% owned by Zhang Xiaoling (director Zhang Yibai’s real name); The largest shareholder of Seven Impression (Xiamen) Film Industry is Guan Hu’s wife Liang Jing; Xue Xiaolu, a Beijing Jia Wen Ying Hua Company, served as an executive; Muye Wen holds 80% of the shares of Beijing Dream General Film Co., Ltd..

　

At the same time, Bad Monkey Film directed by Ning Hao and Zhenledao Culture Company directed by Xú Zhēng are also among them. In addition, Huang Jianxin holds 57.5% of the shares of Shanghai Sanyuan Film Co-producer. In addition to Bona, WANDA CINEMAS, Huayi Brothers and Enlight Media also participated in the joint production. These companies have almost mastered the top distribution resources of the current domestic film market system.

　

The Climbers is controlled by Shanghai Film, and Beijing Dengfeng International Cultural Communication Company, which ranks first in the list of co-producers, starring Jason Wu, has an indirect shareholding ratio of 90%. Actors who don’t want to be directors are not good investors. From The Wandering Earth to The Climbers, Jason Wu started the investment mode of "one film, one film".

　

In 2019, Beijing culture went high and low. As the summer file of the company’s past investment work "blessed land", it has become a silent place. The final box office of The Climbers will determine the box office performance of Beijing Culture in 2019. It is worth mentioning that there are also cross-border film and television investment companies such as Shanghai Red Star Macalline and Beijing Zitiao among the three production companies.

Can the 2019 National Day file hit a record high? With the joint appearance of the three seed players, the question mark will be pulled into an exclamation mark with high probability. Which film and television companies can be proud of the National Day file, the audience is the fairest referee.

　　Xinhua News Agency, Beijing, June 10th Title: Accelerate the construction of a transportation power and strive to be a pioneer in China’s modernization — — A series of press conferences on the theme of "Ten Years in China" focused on the progress and effectiveness of accelerating the construction of a transportation power in the new era.

　　Xinhua News Agency reporters Ye Haoming, Ruta and Dai Xiaohe

　　The world’s largest high-speed railway network, expressway network and world-class port group will be built, and air and sea transport will reach the whole world. The main indicators such as railway, highway, water transport, passenger and cargo turnover of civil aviation, port cargo throughput and postal express business volume have been in the forefront of the world for many years in a row, effectively serving to win the battle against poverty and implement the rural revitalization strategy, and fully ensuring the stable and smooth supply chain of the industrial chain during the epidemic period … …

　　交通基础设施是我们党执政兴国的重要基础。党的十八大以来，在以习近平同志为核心的党中央坚强领导下，我国交通基础设施建设取得了举世瞩目的成就。

　　中共中央宣传部10日举行“中国这十年”系列主题新闻发布会第七场，聚焦新时代加快建设交通强国的进展与成效。

6月10日，中共中央宣传部举行“中国这十年”系列主题新闻发布会第七场，聚焦新时代加快建设交通强国的进展与成效。新华社记者 陈晔华 摄

　　综合立体交通网络加快完善

　　这十年，铁路、公路增加里程约110万公里；全国内河航道通航里程12.8万公里，拥有生产用码头泊位20867个；新建、迁建运输机场82个，机场总数达到250个；拥有邮政快递营业网点41.3万处……

　　一大批重大交通基础设施建成运行，有力保障了我国经济运行的稳定，服务支撑国家战略能力不断增强，促进区域协调发展水平不断提升，京津冀、长三角、粤港澳大湾区、成渝地区双城经济圈……“海陆空”三位一体通道愈发畅通，助力更美好的中国经济社会发展前景。

　　"At present, according to the principle of moderate advance, we are speeding up sichuan-tibet railway and highway supporting projects, such as the great passage from Xinjiang to Tibet, the canal project of the new land and sea passage in the west (Pinglu), the container terminal on the north side of Xiaoyangshan, the navigation facilities of Zhoushan Port in Ningbo and the comprehensive transportation hub, which provide support for stabilizing investment, expanding domestic demand, bringing employment, protecting people’s livelihood and building a macro-market of the national economy." Xu Chengguang, vice minister of the Ministry of Transport, said.

　　Scientific and technological innovations are changing with each passing day.

　　Transportation is the product of modern science and technology, China high-speed rail, China port, China express … … Beautiful "China business cards" bear witness to the rooting and germination of important scientific and technological innovations in China’s transportation field.

　　Speed of China Railway Running Out of China — —

　　For the first time in the world, Beijing-Zhangjia High-speed Railway has realized the commercial operation of self-driving at a speed of 350 kilometers per hour. The high-speed maglev transportation system with a speed of 600 kilometers per hour, the high-speed EMU with variable gauge at a speed of 400 kilometers per hour and the high-speed freight EMU with a speed of 350 kilometers per hour have been successfully rolled off the assembly line. An Lusheng, deputy director of the State Railway Administration, said that the overall technical level of China’s railways has entered the advanced ranks in the world, and the technologies of high-speed, plateau, cold and heavy-haul railways are in the leading position in the world, forming a technical system of high-speed rail construction and equipment manufacturing with independent intellectual property rights.

　　China civil aviation empowerment wisdom construction — —

　　234 airports across the country have realized paperless and convenient travel, and 40 ten million airports have opened the "easy security check" service, which has improved the security check efficiency by 30%, and the baggage tracking system has realized the RFID "serial networking". Dong Zhiyi, deputy director of the Civil Aviation Administration, said that the construction of smart civil aviation will be the main line of the industry’s development during the 14 th Five-Year Plan period, with "smart travel, smart air traffic control, smart airport and smart supervision" as the four cores to promote the application of digital industries such as 5G, Beidou, big data and artificial intelligence in civil aviation, and build a smart civil aviation system with "thorough perception, ubiquitous interconnection, intelligent collaboration and open sharing".

　　China Post promotes integrated development — —

　　Integrate with modern agriculture, cultivate more than 1,000 "one city, one product" projects for postal service agricultural special products to enter the city, and 100 gold medal projects for express service modern agriculture with annual business volume exceeding 10 million pieces; Integrated development with manufacturing industry, forming the mode of inbound logistics and warehouse distribution integration, and the service capacity of supply chain is gradually enhanced; Integrated with e-commerce, it supports the online retail sales of physical goods by more than 10 trillion yuan annually, becoming the accelerator of commodity circulation and the main channel for serving e-commerce users. Dai Yingjun, deputy director of the State Post Bureau, said that the postal system has played an active role in serving production, promoting consumption and smoothing circulation, providing efficient convergence for industrial integration and development.

　　A new round of scientific and technological revolution is in full swing, and a new round of industrial transformation is in the ascendant.

　　"Accelerate the digital transformation and intelligent upgrading of transportation facilities, strengthen the construction of green transportation infrastructure, and promote the deep integration of transportation facilities with energy, water conservancy, information and other facilities." Xu Chengguang said.

　　The people’s sense of gain is constantly improving.

　　Transportation and logistics is related to the national economy and people’s livelihood, with production at one end and consumption at the other, which is closely related to everyone. After ten years of development, China’s comprehensive transportation service capacity has been greatly improved.

　　By the end of 2021, the number of high-speed rail passengers reached 2.53 billion, five times that of 2012, reaching 93% of cities with a population of more than 500,000; The density of highway network reached 55 kilometers per 100 square kilometers, an increase of 24.6% over 2012; The total design capacity of airports nationwide exceeded 1.4 billion passengers, effectively alleviating the shortage of facility capacity; The total length of the postal route (one-way) exceeds 10 million kilometers, and the total length of the express service network (one-way) exceeds 40 million kilometers, basically building a postal express network covering the whole country, going deep into the countryside and reaching the world … …

　　“‘ People enjoy their actions and things flow smoothly ’ Initially realized, transportation has become one of the areas where people have the strongest sense of gain. A mobile China is showing the vitality of prosperity. " Xu Chengguang said.

　　As the pioneer of economy and society and the pioneer of modernization, transportation plays an important role in promoting economic and social development and solving the imbalance of development. "On the road to a well-off society, no place will be left behind because of traffic."

　　A set of data vividly reflects the effectiveness of transportation services — —

　　In the past ten years, about 2.53 million kilometers of rural roads have been built and rebuilt, which has solved the problem of hardening roads in 1040 townships and 105,000 established villages. The total mileage of rural roads has increased from 3.564 million kilometers at the end of 2011 to 4.466 million kilometers at the end of 2021.

　　The passenger throughput of the central and western airports in the whole industry increased from 36.5% in 2012 to 45.2% in 2021; 47 new transport airports were built in poverty-stricken areas, and the population coverage rate of air services in poverty-stricken areas reached 83.6%.

　　During the "Twelfth Five-Year Plan" period, 8,840 blank township post offices were completed, and by the end of the "Thirteenth Five-Year Plan" period, all the established villages in the country realized direct postal service; At present, the express delivery outlets have basically achieved full coverage of villages and towns, and the coverage rate of express delivery services in established villages has exceeded 80%, with an annual per capita express delivery volume of nearly 77 pieces … …

　　"Since the 18th National Congress of the Communist Party of China, the transportation industry has adhered to the people-centered development thought, and has always taken the development of service economy and the improvement of people’s livelihood as the main direction, striving to build people’s satisfactory transportation." Xu Chengguang said.

　　Bright pictures/vision china

　　[thoughts]

　　editorial comment/note

　　Labor refers to the activity that people create material wealth and spiritual wealth necessary for their own survival and development through their own hard physical or mental efforts. In the new era, labor education has been picked up again, and schools have gradually begun to jointly carry out labor education practice with society and families. But in reality, labor education is often reduced to a simple task in daily teaching, a simple physical education, skill learning, and even alienated into entertainment, punishment and domestication. This paper holds that the lack of understanding of the connotation of labor and labor education still leads to some misunderstandings in the practice of labor education, such as the "servitude" of cognitive mental work that makes learning and labor oppose each other, the "play" that replaces the real pleasure of labor, and the lack of continuity in labor education, which needs serious reflection based on the connotation of labor education, and has certain practical pertinence, hoping to bring inspiration to readers.

　　1, learning "servitude" put learning and labor in opposition.

　　In recent years, labor education has been promoted to the same position as moral education, intellectual education, physical education and aesthetic education, so some schools have vigorously carried out labor education practice. Some open up schools to build farms and guide students to carry out productive labor practice; Some combine social resources and rely on labor education practice bases to organize students to experience labor. Social practice activities of learning agriculture and learning industry are carried out regularly every year in many places. However, while increasing the opportunities of labor experience, we will find a conventional concept that students’ daily study is not labor. This is really worth reflecting on. Isn’t learning itself labor?

　　In fact, learning itself is also a kind of labor, and learning is cognitive mental labor. Soviet educator Suhomlinski believes that "labor education begins when students sit behind desks and study. Desk is the most complicated machine tool, which makes children, teenagers and teenagers feel that it is shameful to be careless, and laziness and idleness are sad. It is the most difficult thing for students to establish this understanding in education". Learning is a kind of labor that promotes the combination of wisdom and hands’ efforts. In this labor, learning is labor, while knowledge is the result of labor efforts. Under the background of digital labor era, the function of labor gradually turns to the existential function of realizing personal self-worth and obtaining the sense of value and meaning of existence. From this perspective, completing labor outside of learning may not be able to obtain more sense of value and existence than learning process.

　　If learning is labor, why talk about labor education now? Why didn’t the mental work, which occupies the main position in students’ life at present, achieve the purpose of labor education? Why do schools often oppose mental labor and productive labor, and think that too much emphasis on intellectual development leads to insufficient labor experience? This is because the mental work of learning is alienated, and learning has been externalized as "labor".

　　To recognize that learning is externalized as "labor", we need to trace back the essence of learning, a mental labor, and re-examine the current learning process of students. From Marx’s definition of labor, we can see that labor is first of all a process between man and nature. In the process of material exchange with nature, man is increasingly aware of the common attributes of things and phenomena, and finds the regularity and connection between them, while mental labor is expressed in the form of representation, concept and reasoning. Learning this mental work ultimately points to scientific understanding of things, which is also an essential attribute for learning to become mental work. At present, students’ learning has gradually become "externalized labor" pointed out by Marx. Marx said in the Manuscript of Economics and Philosophy in 1844: Labor is an external thing for workers. In labor, he does not affirm himself, but denies himself. Instead of feeling happy, he feels unfortunate. Instead of freely exerting his physical strength and intelligence, he tortures himself physically and mentally. Once the external force stops, he will escape from labor like a plague. This exposition of externalization of labor seems to be just right to describe the study of today’s students. Students’ study is not to scientifically understand reality, but to pursue external material needs. The "tearing books after the college entrance examination" repeatedly exposed by the media reflects the students’ escape from this externally imposed task. Therefore, learning is no longer real labor, and it no longer has the function of liberating physical strength and intelligence.Instead, it becomes "hard labor", so it has little effect on improving students’ labor literacy.

　　2. "Gamification" makes students lose their interest in labor.

　　Corresponding to the fact that learning has become "hard labor", other forms of labor education that are gradually emerging show a trend of "gamification". Some schools carry out interesting and wonderful labor activities to attract students, and some schools integrate labor education into spring outing. On the one hand, this can improve students’ enthusiasm for participating in labor, but on the other hand, we need to pay attention to avoid blurring the difference between labor and games. Labor is the process of externalizing oneself, while game is the process of internalizing reality. The fuzziness of the difference between labor and games is more obvious in the digital age. Digital labor blurs the time-space boundary between entertainment and work, and dispels the traditional antagonistic relationship between play and labor.

　　Labor is a serious process of giving, and the joy of labor lies in creation. This kind of giving also explains the self-externalization of labor. Students devote their physical strength and intelligence to the labor process and gain certain results. The pleasure that students feel in their work is the pleasure of creating things because of self-sacrifice, not fun. There is a difference between labor and games. Games can naturally bring satisfaction to children, but labor itself has no interest in children, so the interest in labor needs to be cultivated and developed consciously. The gamification of labor makes many activities look interesting, but there is no labor in essence, and students can’t gain interest in labor. Suhomlinski believes that the interest in labor should be manifested as "they realize that they can act on nature, make plants give fruits, and use tools to process wood or metal into needed shapes". Therefore, in the practice of labor education, we need to judge whether the interest in the labor process comes from giving and creating, or is interfered by other factors such as gamification.

　　The contribution in the process of labor can cultivate positive labor values and make students love the working people and respect the fruits of labor. At the end of the 19th century, a "new" school appeared in France to train people engaged in "advanced knowledge occupations". In this school, students treat manual labor just like games and sports, because they don’t have to live by manual labor in the future. Although this school is located in the countryside, the students are far away from farmers’ lives. Although they are also working, they can’t really understand and study various social relations. Rousseau believes that only by taking part in labor in person and understanding all its complexity and arduousness according to experience can students judge the social significance of a production department in the future. Therefore, if we don’t regard labor as a serious process, we can’t cultivate our feelings for the working people, and we can’t cultivate our appreciation for the obtained survival materials.

　　3. Labor education stays in experience and ignores daily self-service labor.

　　At present, the labor practice of studying industry and agriculture in some areas is vigorously carried out, and an institutionalized labor experience system is gradually formed based on the construction of learning industry and agriculture bases. However, the persistence of these activities is worthy of attention. Most schools spend one week each semester leading students to experience labor, but they only stay in the experience once each semester, and there is a lack of cohesion between the activities, which is easy to make the labor experience become a casual entertainment. What’s more, some schools organize students to pull weeds in wasteland, and students regard pulling weeds as a kind of hard labor. This kind of labor experience of "working without teaching" deepens students’ rejection of manual labor. Therefore, the experience of labor must be complete, so that students can see the results of labor and feel satisfied with the achievements they have made through their own labor. If we just stop at pulling weeds without letting students experience the significance of pulling weeds for the growth of saplings, it will be difficult for this labor experience to play its due role. To lead students to plant wheat seedlings, we should let them see the process of wheat seedlings growing, heading and harvesting, and even let them see the process of wheat grains turning into food. At this time, the sense of pleasure comes not only from obtaining external products, but also from experiencing the sense of value and existence of labor.

　　In fact, daily self-service labor is just the way to implement the principle of continuity of labor education. However, these are often ignored in schools and families. Schools spend time and energy to organize off-campus labor practice, but at noon, catering staff bring students lunch to the classroom, "depriving" students of the opportunity to experience self-service. The relationship between man and self is at the core of the three attributes of man, which also means that students’ self-service labor plays a vital role in students’ all-round development. Self-service labor can be regarded as the beginning of labor education. No matter what kind of productive labor he is engaged in in in the future, self-service will become his obligation and habit, and it is also the habit of cultivating people to observe discipline, meet their personal needs by doing it themselves, and form the habit of respecting others. When students get food effortlessly, it is difficult to ask them to respect food and labor.

　　4. Strategies and suggestions for getting out of the misunderstanding of labor education practice.

　　"If there is labor, there may not be education". Labor needs to satisfy three relational attributes, namely, man and self, man and nature, and man and society. The basic contents of labor are: self-service labor, productive labor and social welfare labor. Labor education is a practical activity based on physical labor and material production labor, exploratory innovation labor and artistic aesthetic labor, which is manifested in independent life in family life, practice and hands-on operation in study, public welfare activities in society and various professional labor. Therefore, the strategy to get out of the misunderstanding of labor education practice is to balance people’s different forms of labor demand through diversification.

　　First of all, set up a cohesive and comprehensive labor education course. Dewey once said in The Waste of Education that all aspects and stages of education lack the necessary connection and cohesion with each other, which leads to conflicts and even negative effects. Similarly, in order to avoid the waste of education caused by labor education staying at the experience level, the labor education curriculum needs to pay attention to the cohesion of labor content and skills, which is reflected in the cohesion of curriculum content and the cohesion of education system. In terms of course content, it is necessary to set up labor courses that echo and connect properly according to the needs and characteristics of students of different classes and grades. In the education system, it is necessary to consolidate the skills and concepts of labor education through the cooperation between family and society. Schools can encourage students to find service jobs at home, take the initiative to participate in housework, and learn some labor skills. In addition, the content of labor curriculum also needs to take into account three basic labor education contents, namely, self-service labor, productive labor and social welfare labor.

　　Secondly, change the concept of labor education of parents and educators, so that parents and educators can establish labor education awareness. The promotion of the cooperative mechanism between labor educators and schools puts forward higher requirements for teachers and parents’ awareness of labor education. For example, some schools will arrange "homework". If teachers and parents can’t pay attention to it, the effect will be greatly reduced. In order to avoid staying in the curriculum, labor education needs to enhance the awareness of teachers and parents. On the one hand, it is necessary to interpret the connotation, function and significance of labor education in combination with the development of the new era. On the other hand, it is necessary to change the concept of labor education through necessary education and training, so that they can voluntarily carry out and cooperate with the development of labor education activities.

　　Finally, actively develop creative forms of labor and promote the combination of physical strength and brain power. Creative labor enables students to use the power of wisdom in physical labor, realize the unity of "internal thinking" and "external doing", and thus experience the happiness of labor. Wang Shaoliang, a scholar, believes that the labor values of contemporary teenagers have changed from "labor glory" to "labor happiness", that is, from "a kind of praise obtained from the outside through labor achievements" to "confirmation and affirmation of an essential force from their own labor achievements". Therefore, the development of school labor activities can not stay in simple physical labor, but needs to develop challenging creative labor that can show students’ physical and mental potential. Suhomlinski’s "creative labor theory" also points out that the content of labor education should be enriched with enough knowledge, abundant wisdom and refined talents.

　　 (Author: Ning Bentao Feng Linlin, respectively, professor of the Department of Education, Department of Education, East China Normal University, researcher of the Institute of Basic Education Reform and Development; Master student, Department of Education, East China Normal University)

　　Cctv news(News Network): the State Council and the Central Military Commission recently announced the Interim Regulations on Flight Management of Unmanned Aerial Vehicles. The Regulations implement the overall national security concept, make overall plans for development and safety, adhere to the bottom-line thinking and systematic concept, focus on safeguarding aviation safety, public safety and national security, focus on improving the supervision rules of unmanned aerial vehicles, manage unmanned aerial vehicles from design, production to operation and use, and strive to build a scientific, standardized and efficient management system for unmanned aerial vehicles’ flight and related activities, providing a strong legal guarantee for preventing and resolving the safety risks of unmanned aerial vehicles and promoting the sustained and healthy development of related industries.

　　There are 6 chapters and 63 articles in the Regulations, which shall come into force on January 1, 2024.

1905 movie network news 2017 is a big year for audiences who love war movies. The appearance of the movie has boosted the box office of China mainland to an unprecedented height, and also let everyone see the potential of domestic main melody films. Later, it was shown in the mainland, showing the individual’s experience in the war, and the smoke of war decades ago reappeared on the screen. In contrast, aiming at the eleventh gear is a sword on the side, which shows the People’s Air Force under the background of the new international situation and the information age for the first time, and also shows the equipment development and actual combat capability of the People’s Air Force in the past five years.

　

　

As the first work directed and performed by Jerry Lee, Hunting in the Sky tells the story of the squadron of "Overlord Sirius" which gathers the elite of the air force, and is ordered to attack bravely in the face of the crisis when terrorists from neighboring countries control the missile well and take China citizens hostage. Among them, the emotional line between Jerry Lee and Fan Bingbing runs through from beginning to end, and transnational joint anti-terrorism and assistance to China citizens are also displayed in great length.

　

The main performance of "Hunting in the Air" is air force pilots, and air combat is the biggest attraction of this film. The main aircraft types of the Air Force, such as J -20, J -11B, J -10C, Yun -20, Air Police 500, Zhi -8, Zhi -9, etc., appeared in a concentrated manner, among which J-20 appeared in a fighting posture for the first time, and J -10C and Mirage 2000 confronted each other in complex terrain, and all kinds of difficult tactical actions were very enjoyable.

　

For war-themed works, if you don’t know much about the background knowledge of the film, the viewing effect will be greatly reduced, and the little knowledge behind the film "Hunting in the Air" is actually more interesting.

　

　

Military uniform: 17-style flight suit, 07-style military uniform, camouflage uniform.

　

Whether in the film or at the press conference, Li Chen is wearing a new flight suit that has not yet been installed. This gray-green one-piece flight suit looks simple and beautiful, and its subordinate troops are marked in an eye-catching position on the chest, which is obviously different from the current Type 02 flight suit in terms of color and style.

　

In a scene of parachute training in desert area, Jerry Lee, wearing a 17-style flight suit, was able to move freely after landing. He used his running track to write down the coordinate orientation of "South Mountain South" in the navigation system, which showed that this one-piece flight suit was light and convenient for pilots to move in a narrow cockpit.

　

　

At the same time, there is also a winter flying leather coat that is different from the current equipment, and there is an obvious hook and loop combination of rank and name on the chest of the leather coat. There is also a pocket with zipper above the left arm for convenient storage. This flying leather coat is more like a symbol of the membership of Batian Wolf Squadron in the film, which belongs to the fiction in the film.

　

　

The 07 navy uniform was briefly introduced in Wolf Warriors 2, and the 07 air force uniform was also shown in more space in Hunting in the Air. According to the rank configuration, the role played by Wang Xueyin, an old opera player, is the highest. When entering the command center, Wang Xueyin appeared in a uniform coat. This coat is designed with hidden buttons and a belt at the waist, which is simple and generous. Comparing the uniforms of Wu Xiubo, Fan Bingbing and others, it will be found that Wang Xueyin’s big-brimmed hat is equipped with golden ribbons and brim flowers, while the ribbons of field officers and commandant officers are light blue.

　

　

As the representative of the female soldier image in the film, Fan Bingbing appeared in the camera with the unique rolled-off hat of female soldiers, and sat under the stage with the captain’s epaulettes to listen to the speech of the senior colonel played by Wu Xiubo.

　

In camouflage clothing, there are three kinds of undistributed equipment in "Hunting in the Sky": desert camouflage, blurred edge camouflage and snow camouflage. Among them, snow camouflage adds light gray to the white background, which is convenient to blend in with the surrounding environment.

　

　

According to the different environment, the airborne soldiers use the camouflage with blurred edges in the film, which can play an excellent camouflage effect in the dark.

　

Noun explanation: Barents sea scalpel with gold helmet

　

　

When recruiting excellent pilots to join the "Sirius" squadron, Wang Qianyuan repeatedly emphasized the golden helmet pilots, and the so-called golden helmet was actually a flying skill competition award set up by the China Air Force. As an annual competition, the pilots who compete in air-to-air competitions every year will get the physical reward of the golden helmet, which symbolizes the highest honor of the pilots and is also an affirmation of their ability.

　

　

When Wang Qianyuan was teaching students the history of war, he used Jerry Lee to intercept enemy fighters and compared it with the scalpel incident in Barents Sea. As the most famous Soviet air collision case during the Cold War, the Barents Sea scalpel incident has been mentioned many times. In 1987, the Norwegian Air Force’s P-3B anti-submarine patrol aircraft encountered a Soviet Air Force Su -27 fighter and was damaged by the other side’s vertical tail. According to the disclosure afterwards, the aerial contest consisted of three rounds and lasted for 17 minutes.

　

Main aircraft types: J -20, J -11B, J -10C, Yun -20, Air Police -500, Mirage 2000, Zhi -8 and Zhi -9.

　

　

"Hunting in the Air" is also a concentrated display of China Air Force equipment. The appearances of J -20, J -11B, J -10C, Yun -20, Air Police 500, Zhi -8 and Zhi -9 are dizzying, among which Yun-20 and J-20 appeared in front of the audience for the first time in a fighting posture. On the day before the film was released, a spokesman for China’s Ministry of National Defense said at a regular press conference of the Ministry of National Defense that the J -20 had been equipped with troops, which showed that this fighter had been finalized and entered the stage of small-scale production.

　

　

J -11B is the fighter plane that entered Mabu for the first time to perform its mission, with Wang Qianyuan as the leader and Jerry Lee as the wingman. After encountering the Sam -6 anti-aircraft missile controlled by terrorists, he made a wonderful escape. Finally, Jerry Lee accelerated to climb up after receiving the instructions, and Wang Qianyuan’s landline was damaged by the missile, and he himself was seriously injured in the eye.

　

　

A set of "combination boxing" appeared when the fighter plane was damaged and attacked Mabu again. Rainbow -5, a new UAV developed in China, cooperated with J -10C and Air Police -500 early warning aircraft mounted with Eagle Strike 91 anti-radar missiles, and Yun -20, which can perform long-distance air transportation tasks, and finally eliminated the terrorists entrenched in Mabu.

　

　

In the performance of foreign fighters, Mirage 2000 and F-15 appeared, among which the confrontation between J -10C and Mirage 2000 machine gun developed by France became the biggest highlight, and the picture of the confrontation between the two fighters in the valley was unforgettable.

　

　

In the film, Fan Bingbing plays a pilot who mainly flies a helicopter to perform a search and rescue mission. In the first mission to rescue people trapped by mudslides, Zhi -9 appeared, and the last mission was to drive Zhi -8.

Zhi -8 is a multi-purpose helicopter with many improved models, which was used to carry China citizens in Mabu in "Hunting in the Air". It can be clearly seen that the excellent transport capacity of Zhi -8 makes the overseas evacuation of overseas Chinese by the Air Force go smoothly, and it is also relatively smooth to travel through the complex terrain in mountainous areas. After terrorists from Mabu took the Mirage 2000 to aim at Zhi -8 on the way home, Jerry Lee made the decision of plane collision without ammunition.

Zhi -9 is a picture when the film begins to introduce Fan Bingbing who joined the Batianlang team. When the mudslide rushed to the primary school, Zhi -9 hovered over the target building and rescued the victims through ropes at the last minute.

　

Other equipment: reconnaissance robot, Bobcat ATV, Land Shield 2000 air defense system.

　

　

In the film, there are also brief pictures of reconnaissance robots, Bobcat ATVs, Land Shield 2000 air defense systems and other equipment, among which the domestic Bobcat ATVs with compact design and excellent handling performance performed well. This kind of car is used by airborne troops in the film, and it can gallop after carrying six passengers, which plays an auxiliary role in eliminating terrorists.

　

　

Land Shield 2000 air defense system appears in the film, which is used for terminal defense of the airport and can effectively intercept low-altitude targets such as air-to-ground missiles, cruise missiles and helicopters.

　

"Hunting in the Air" shows a lot of air force equipment for the first time, which is unforgettable. It is also a film that once again shows the image of China’s contemporary soldiers on the screen after the appearance of "Wolf Warriors 2", which triggered the topic. It has played an important role in establishing the image of contemporary China soldiers, enhancing people’s patriotic enthusiasm, and letting more and more audiences see the potential of China’s main melody films.

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　　CCTV News:Recently, the General Office of the Guizhou Provincial Party Committee and the General Office of the Guizhou Provincial People’s Government issued the "Regulations on the Total Prohibition of Alcohol in Official Activities in Guizhou Province". The regulations are clear: from September 1, 2017, all official activities in the province are prohibited from providing any alcohol, and no alcohol provided by any unit or individual, including private alcohol, is allowed. Official activities within the province are prohibited from giving any alcohol from public funds. No alcohol is allowed during working hours and at noon on weekdays. In addition, if it is really necessary to provide alcohol and drinking in major foreign affairs activities and investment promotion activities, the organizer shall report it to the responsible comrades in charge of the unit or the work for approval according to the principle of one purchase and one approval, and report it to the Commission for Discipline Inspection at the same level for the record.

　　Before Guizhou, Zhejiang, Heilongjiang, Jilin, Anhui, Xinjiang, Hunan and many other places had introduced alcohol prohibition regulations.

　　From the promulgation of the eight central regulations, to the Regulations on the Administration of Domestic Official Reception of Party and Government Organs issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council in 2013, it was clearly stipulated that high-grade drinks should not be provided for working meals, and then "prohibition of alcohol" was continuously issued everywhere. The strictness of the "prohibition of alcohol" has also been upgraded again and again: no alcohol is allowed at lunch on weekdays, and no alcohol is allowed during working hours and at noon on weekdays; From the official reception, it is forbidden to provide high-end drinks, and it is forbidden to provide any alcohol; In addition, Anhui and Hunan also banned alcoholic beverages.

　　As soon as the "Prohibition Order" came out, although the phenomenon of drinking in official reception was greatly reduced compared with before, some officials still could not give up their addiction to alcohol and violated the discipline.

　　The escalating "prohibition of alcohol" has to deal with the chaos of official drinking that is itself escalating.

　　Not drinking is not enough meaning: "When the wine glass rings, there are two thousand pieces of gold" and "promotion requires assessment of alcohol consumption"

　　"It should also be said that at the beginning, we were also disgusted with this luxurious thing. I don’t like wine either. I don’t drink a drop of wine at home during the New Year, and then it became a habit. Even when I invited someone, I didn’t drink as if I was not enthusiastic. Then when he invited me to eat, I didn’t drink as if it was not enough. " Yang Weize, former member of the Standing Committee of Jiangsu Provincial Committee and former secretary of Nanjing Municipal Committee, said.

　　Yang Weize was once regarded as a "star official" in Jiangsu’s political circles. At the age of 36, he served as a departmental cadre. At the age of 44, he became the youngest member of the Standing Committee of the Provincial Party Committee in China.

　　A "lack of meaning" made his career slowly change, from accepting the dinner arranged by the business owner to accepting small gifts, then accepting red envelopes on holidays, and then evolving into a large amount of power and money transaction … When the glass rang, he not only gained two thousand gold, but also made him go to crime step by step. In the end, Yang Weize was sentenced to 12 years and 6 months in prison for accepting bribes, and his personal property was confiscated by RMB 2 million.

　　"Can drink eight liang to drink a catty, such comrades can rest assured; Can drink eight taels a catty, such comrades should be cultivated; Can drink white wine and beer, such comrades can’t stay; No one wants a comrade who can drink beer and drinks. " This reads like a jingle, but it is a true portrayal of some kind of officialdom.

　　When "not drinking is not enough meaning" becomes the unspoken rule among officials, and "how much can you drink" becomes the assessment standard for selecting and employing people, the abnormal official culture has led more officials to the abyss of depravity.

　　Yuan Junxiao, the former vice mayor of Weinan City, Shaanxi Province, who was sentenced to seven years’ imprisonment and fined 500,000 yuan for accepting bribes, is a typical case of "promotion by drinking". According to the previous report of "Integrity Outlook", Yuan Junxiao not only likes to go to dinner, but also likes to show his special "talent" at dinner. This special "talent" is to drink a lot. As early as when I worked as a designer in the Grinding Research Institute of Qinchuan Machine Tool Plant, Yuan Junxiao’s mass was well known. Taking advantage of this feature, Yuan consciously looked for leaders to drink. On the wine table, they called each other brothers. "Yuan’s contacts spread rapidly." After several years with the leaders of the Institute of Grinding Research, Yuan Junxiao was promoted and became the chief designer at the age of 26. At the end of 2001, Yuan Junxiao entered the official career as the executive deputy director of Baoji Economic and Trade Commission, and four years later, he became the sasac director of Baoji City.

　　Drink the grade: ordinary Maotai is not allowed, and classic Lafite is free to taste.

　　It can make officials feel that they don’t drink wine that is "not interesting enough", and naturally they can’t be "almost interesting".

　　China discipline inspection and supervision newspaper mentioned in the article "How to talk about elegance if you don’t obey the rules": "Some corrupt officials still spend money in clubs and taste the so-called" classic Lafite "before being arrested; Some corrupt officials regard Maotai as elegant in the year of drinking and drink 300,000 yuan at a time. "

　　CPC Central Commission for Discipline Inspection website even issued a document denouncing officials’ extravagant enjoyment: "Some leading cadres drank high-grade wine and vintage wine, and almost drank the" Lafite "brand".

　　In recent years, there are not a few officials who pour on high-grade wine. For many corrupt officials, high-grade wine is regarded as a symbol of status, and only by drinking the grade can it gain face.

　　Yang Weize, who was a teetotaler, gradually developed into "I like to drink Maotai, preferably vintage Maotai".

　　In April this year, the Guizhou Provincial Commission for Discipline Inspection reported six typical spiritual problems that violated the eight central regulations and the ten provincial regulations. Among them, Luo Jianqiang, former member of the Standing Committee of Bijie Municipal Committee and former deputy mayor of the municipal government, has repeatedly accepted banquets from private entrepreneurs from the second half of 2014 to September 2016, and received 2 bottles of Maotai vintage wine and 24 bottles of state banquet Maotai. One month after the Guizhou Provincial Commission for Discipline Inspection publicly notified, Luo Jianqiang was double-opened for serious violation of discipline.

　　Zhang Jianjin, member of Tianjin Municipal Committee, former party secretary and chairman of Tianjin Pharmaceutical Group, will achieve the ultimate goal of "drinking the grade". Before being censored from May 2013 to August 2015, Zhang Jianjin often went in and out of high-end restaurants in the name of business reception, organized and accepted public banquets. Maotai, Wuliangye and special health wine were required for every meal, and Moutai was generally not imported. If you want to drink it, you can drink it for 15 years or 30 years.　　

　　In 2013, a private business owner celebrated Zhang Jianjin’s birthday. When Zhang Jianjin saw that he brought ordinary Maotai, he disdained to ask for a 15-year Maotai brought by others. When a boss who had been humiliated by Zhang Jianjin ate and drank with him again, he took the initiative to bring the 30-year-old Maotai a "revenge".

　　Try your best to drink: bottled mineral water, hidden in the trunk, and high-end wine put on vest and appeared again

　　The details of Zhang Jianjin’s violation of discipline of "bottling Maotai with mineral water" have been reported many times. In the anti-corruption feature film "Always on the Road", he said: "If people take a film for you with their mobile phones, then there will be evidence on the Internet, so pour the Moutai into the mineral water, and then take the mineral water bottle and share it backwards when everyone shares the wine."

　　Around Zhang Jianjin, there are a group of private business owners with related interests all the year round. In order to cater to Zhang Jianjin’s drinking hobby, there are all kinds of Maotai and various wines in the trunk of their cars for a long time, including Maotai in 15 or 30 years.

　　Zhang Jianjin made great efforts to drink, private enterprise bosses prepared for offering wine for a long time, and merchants also resorted to tricks to sell wine.

　　In 2015, a reporter went to many places to investigate and found that high-end wines that had been silent for a period of time warmed up again under the banner of "special supply", "customization" and "special edition". In the showcase of a tobacco and liquor store, the reporter saw a kind of Maotai liquor marked with special words for a state organ. The owner of the store said that the wine was originally produced by Maotai Distillery, and it was specially designed for wine and internal wine; The "abstract" wine and "inscription" wine launched by Guizhou Jinsha Group are very concerned by some public officials and business owners. A sales manager said that a bottle of "abstract" wine with a specification of 650 ml sold for 1,800 yuan, and sold for 50 million yuan in the first year of listing.

　　Drinking chaos is thought-provoking: control greed and don’t let the wine table become the intermediary of corruption.

　　Zhang Jianjin, as a typical person who ignored the party discipline and rules and changed the pattern to engage in "four winds", once said this when he reflected on himself: "What led me to commit a crime today, I think it was also caused by eating and drinking in this kind of interaction with them. After eating and drinking together for so many years, I think that these are all buddies and friends, so I will no longer defend them, so I say that in the end, it will become a kind of withdrawal. "

　　The People’s Daily once commented that there is only one reason for the corruption of cadres in the final analysis, and they have failed to control their greed. Once the string of discipline and rules is loosened on the wine table, greed will grow with it, and then all kinds of edge balls will be played, even taking risks. A small wine table has thus become an intermediary for corruption. Once cadres believe in vulgar officialdom philosophy, regard banquets as a stepping stone to seek benefits, and design dinner as a channel to expand contacts, few people can resist not reaching out. Only when officials and cadres draw a red line in their hearts and strictly demand themselves, can they stay away from the trap of corruption and prevent a misstep from becoming an everlasting regret. (Text/Chen Xin)