标签： 上海娱乐地图

Dialogue with Tamia Liu, co-CEO of Zhiji Automobile： The negative impact of the crazy price war of car companies is greater than the positive.

At the same time that SAIC announced that it would fully sprint vehicle sales of 6 million vehicles in 2023, brands of Zhiji, Feifan and other groups began to launch new models with full horsepower. On February 10th, the intelligent "pure electric medium and large luxury SUV" Zhiji LS7 announced the vehicle configuration and price, which was officially listed nationwide.
Tamia Liu, co-CEO of Zhiji Automobile, said in an interview with Shell Finance on February 16th that the sales target of Zhiji Automobile in 2023 is 45,000 vehicles. In order to achieve the goal, Zhiji will speed up the spread of channels, and it is estimated that there will be 240 experience and delivery centers this year.
The reporter noted that according to the sales volume of Zhiji Automobile in 2022, the sales volume of Zhiji Automobile in 2023 needs to increase more than 8 times year-on-year to achieve the goal.
Regarding vehicle pricing, Tamia Liu said that with the endorsement of SAIC, Zhiji can get better quality parts at a lower cost, thus reducing the cost and selling price. However, Tamia Liu also said that the current crazy price war in the industry is more negative than positive. "If we do simple electrification at a low price and low level, in addition to our limited development, it will also make the market very unhealthy."
Frankly speaking, the channel is slow to spread, taking advantage of SAIC endorsement to flush sales.
Shell Finance: What is Zhiji’s future sales target?
Tamia Liu:We mainly rely on L7 and LS7 to support this year’s sales target, and another model will be launched in the second half of this year. With these three models, we hope to sell 45,000 cars this year.
Shell Finance: At present, domestic brands are very "involuted". Some people even say that many brands will die in the next 3-5 years. How can Zhizhi occupy the mainstream position?
Tamia Liu:Zhiji was jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, and the initial round of financing reached 10 billion yuan. Zhiji has the endorsement of SAIC’s supply chain and manufacturing industry, and the endorsement of Ali and Zhangjiang. At present, these empowerment and potential have not been fully realized.
For example, some people ask whether Zhiji is under pressure in the supply chain and whether the chip will still be the bottleneck in the next impact on sales. But I feel confident. As long as SAIC can buy chips, it will never lack Zhiji’s chips. Moreover, SAIC allows us to get better quality products at the most appropriate cost.
Shell Finance: What kind of planning does Zhizhi have in terms of channels in the future?
Tamia Liu:At present, there are about 120 experience centers and delivery centers in Zhiji. Because of the great inertia of channels, the annual operating expenses of channels are hundreds of millions. Once the market fluctuates, the sales volume is too small and there are too many channels, there will be cash flow pressure and channel management will be difficult. As a brand-new brand with a level of 400,000, Zhiji also had its own forecast of sales volume at that time, so it was conservative in channel spreading. Now it seems that it is true that the speed of spreading our channels is somewhat slow.
Our goal at the end of the year is to open 240 channels, of which we are confident that 180 to 190 will be opened before June 30, and a large number of second-tier cities will be covered.
After studying the high-end luxury market, choosing ladder pricing means that the negative side of price war is greater than the positive side.
Shell Finance: What are the considerations and processes for the pricing of a car?
Tamia Liu:It is a long process for car companies to price and configure products. The iteration cycle of the mobile phone can be changed instantly; The automobile development cycle is long, and there are many restrictions on price adjustment. For example, the whole supply chain adopts very strict approval and centralized procurement. The cycle of a model from the beginning of planning to listing is about two and a half years. Basically, in the initial period of time, 99% of the configuration of this car has been decided. According to these configurations, the price of the car has been basically set at that time.
Shell Finance: Why did Zhiji choose the current pricing range? What do you think is the most suitable price range for the luxury car market in China?
Tamia Liu:At present, the mainstream price range of high-end luxury electric SUVs and cars in China is 350,000 to 390,000 yuan. Among the medium and large SUVs with more than 250,000 yuan, the sales volume of five products is much larger than that of seven and six; Most of the intensive sales segments are 300,000 yuan to 350,000 yuan. If the price exceeds 400,000 yuan, users’ requirements for models will increase, and it will be difficult to achieve the sales target.
Therefore, the pricing range of Zhiji LS7 this time has been designed, and the core pricing is 329,800 yuan, 349,800 yuan, 379,800 yuan and 459,800 yuan. Which is the key and which is the auxiliary has been scrutinized. For example, Zhiji relies on L7 to help Zhiji automobile stand firm in the queue of high-end brands, and LS7 strives for more market share through the lower price and higher value ratio of 329,800 yuan.
The price of 459,800 yuan is really high. We consider that Zhiji, as a new brand, has a low popularity, and it is a great challenge for users to accept the pricing of 400,000 yuan. Last year, due to comprehensive reasons, the sales of Zhiji L7 also failed to meet expectations. However, we think that the overall design and handling of our models are good, so we continue to move towards the price range of 360,000 yuan to 400,000 yuan.
Shell Finance: What does Zhiji think about product planning in the next step?
Tamia Liu:If the popularity is 0 to 100 points, brands such as Tesla and Volkswagen have 99 points, and brands that you have heard of have 80 points, then the popularity of Zhiji is only 40 points now. Next, we plan to raise the brand awareness to 80 points in three months.
In fact, from 2021 to now, we are observing which version the sales of mainstream brands like Tesla are mainly focused on. In the future, we will launch a version suitable for daily commuting in cities, that is, the 77kWh standard battery life Pure exclusive rear drive version.
Shell Finance: The listing of Zhiji LS7 coincides with the fierce price war of new energy. What do you think of this situation?
Tamia Liu:From an industry perspective, I personally think that the negative side of crazy price war is greater than the positive side. Crazy price reduction, crazy involution, and all kinds of mixed products madly grab the market, which is unhealthy competition. Moreover, products with insufficient quality are particularly irresponsible to users.
Compared with oil vehicles, the cognitive threshold of smart electric vehicles is relatively high. After all, the fuel vehicle has a history of 137 years, and it is well known by the industry, users and market. Intelligent electric vehicle is a clear track, but the cognitive threshold is relatively high, and a large number of brands and products flock in, which is not conducive to the development of the industry.
In particular, electric vehicles have high requirements for intelligence and motor quality. If they are simply electrified at a low price and level, in addition to their limited development, they will also make the market unhealthy. Maybe users don’t have a complete product understanding at first, and they will pay the bill in a short time, but there will never be a second time. The core is product strength. You must have lasting product strength before users will pay for your brand and products.
Definitely do not change the power to ensure the iterative speed of the battery
Shell Finance: Previously, Zhiji L7 had wireless charging function. What do you think of the fact that car companies built their own energy replenishment system?
Tamia Liu:For the time being, Zhiji LS7 has no open unlimited charging function. We mainly consider that the situation in each city is quite different. Because of the ground, residential environment and other reasons, many users’ parking spaces are not suitable for installing unlimited charging equipment. We are also optimizing this function, which has not been opened yet.
Regarding the energy-supplementing system, if the starting point of car companies is "I will do it if others do it", it will come to a dead end. Because charging is essentially an infrastructure operation, it is difficult for car companies to do heavy asset operation, so we still think that everyone should do their own professional things. Zhiji currently has charging piles available in the delivery center, but we will not blindly expand charging piles. I don’t think this is the field that Zhiji is good at.
Shell Finance: SAIC has joined hands with PetroChina and Sinopec to change electricity. Will Zhiji launch a model that can change electricity in the future?
Tamia Liu:Zhiji is very clear not to change electricity. There are many benefits, but there are also many challenges and limitations, which are mainly reflected in the basic aspects at present. Zhiji’s L7 and LS7 models are the thinnest in the current market segment. If the battery is changed, it needs to be standardized, and the battery should be 20mm to 30mm thick.
On the one hand, such a thickness will have a great impact on the shape, and it will also reduce the internal space of the vehicle. On the other hand, the iterative speed of the battery will be greatly limited. We believe that the technical reserve of battery cruising range has supported the cruising range of 1000 kilometers, and the mileage anxiety of users has been greatly reduced. There is no need for us to change electricity.
Beijing News Shell Financial Reporter Lin Zi
Editor Yue Caizhou
Proofread Liu Baoqing

Welfare+guarantee, ask the new M7 new gameplay to promote the big decision. In 45 days, 70,000 sets have been broken!

There are still two months to the end of the year, and the automobile market is surging. In order to occupy the automobile market, major automobile brands have come up with unique tricks. Among them, the unique marketing strategy of the new M7 in Wenjie has gained widespread attention in the market. It is understood that Huawei not only provided 30,000 yuan worth of rights and interests for the new M7, but also promised to delay the delivery of subsidies for 200 yuan/day, providing consumers with a car purchase experience of "having benefits on the top and being guaranteed on the bottom", creating a record ceiling of 70,000 units in 45 days.

Different from the strategy of focusing on "promotion" when new cars of other automobile brands go on the market, Huawei has taken a different approach to stand on the side of consumers, dig deep into consumers’ needs, and introduce rights and protection at the same time. Specifically, the big rights and interests of this new car include:

(Time: 10.8-10.31)

(1) enjoy 5,000 yuan to deduct 8,000 yuan, and reduce the final payment;

(2) a gift of 12,000 yuan worth of interior and exterior decoration matching gold;

③ Enjoy the matching rights worth 15,000 yuan (as described below);

Max smart driving edition users can deduct the optional ADS2.0 urban navigation NCA function by equal amount;

Plus rear-drive users can choose and install a technology enjoyment package worth 15,000 yuan in equal amount;

Users of all models can also choose a combination of rights and interests with a value of 15,000 yuan (21-inch wheels with a value of 10,000 yuan and one of the original aftermarket products).

In order to make consumers worry-free about buying a car, Huawei has also made a care plan for the new M7. According to this plan, new M7 users who have completed the big payment before November 30, 2023, the order status on AITO App starts from the date of "delivery plan confirmed" to the date of "vehicle has arrived at the store". If the waiting period in the table below is exceeded, they will receive the cash subsidy for car pick-up care according to the number of days (vehicle arrival date-delivery plan confirmed date-waiting period). The standard of overdue subsidy is 200 yuan/day, up to 10,000 yuan.

On the basis of marketing strategy innovation, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, personally promised that Celeste Smart Factory is working overtime to ensure market supply demand. At the same time, the investment in the supply chain has exceeded 1 billion yuan, and new production shifts are running around the clock 22 hours a day, making every effort to ensure delivery. This wave of operations makes consumers satisfied with Huawei’s strength and commitment.

The new M7 in Wenjie broke through the large quota of 50,000 orders in 25 days, reaching 60,000 orders a month, and the quota has exceeded 70,000 units in 45 days! Such achievements are remarkable. Of course, the new M7 has achieved such good results, not only relying on welfare and rights, but also relying on Huawei’s strong product strength and user orientation.

Empowered by Huawei, the new M7 intelligent driving field in the world is far ahead. At present, the new M7 intelligent driving version of Wenjie has completed the OTA upgrade, and supports the functions of high-speed NCA and urban LCC. On high-speed and elevated roads, vehicles can follow the navigation to their destinations, and consciously identify the signal lights to assist in controlling normal driving, intelligent lane change, intelligent speed limit, etc., which greatly liberates drivers from manipulating characters. It can also show its talents in urban roads, cruise at a fixed speed, follow the car, cross corners, etc. in the traffic flow, and it can also realize automatic avoidance in and out of the lane, greatly improving driving safety and happiness. It is worth mentioning that Huawei also uses technology to make parking more self-free. Because of the launch of the custom parking function, users can drag and drop vehicle icons on the ground where parking is allowed but not marked. A temporary parking space is supported with the narrowest width of +0.4m, and there is no need to ask an old driver for parking.

Not only that, but the new M7 in space and interior also shows amazing strength. In terms of interior space design, the new M7 in Wenjie has gained more effective interior space with a smaller "pool" through excellent design and layout optimization, with a "room occupancy rate" of 66.3%, leading the same class, and both front and rear rows can get a very spacious and comfortable experience. Moreover, in order to further improve the experience of drivers and passengers, the seats of the new car are designed with 10 layers of comfort lamination, with a total foam thickness of 100mm, and four seats are equipped with ventilation, heating and massage functions as standard, which can bring drivers and passengers a comfortable experience like first class. In addition, thanks to Huawei’s strong technical strength, the car’s Xiaoyi intelligent assistant can greatly liberate the user’s hands, and the double-row nap function of the main and auxiliary drivers can be turned on through voice, bringing more comfort, intelligence and fun to the user’s travel experience. In addition, the new M7 also provides a six-seat layout, giving consumers more car choices.

From the perspective of users, Huawei not only provides high-quality products and services, but also cares about the needs and rights of consumers. The new M7 in the world has won the favor of consumers through Huawei’s unique marketing strategy and caring plan, and soon became a hot model in the market after listing. If you have a car purchase plan recently, you may wish to take a look at the new M7 in the world. Now you can enjoy the rights and protection of buying a car, so act quickly!

The Bangkok International Auto Show officially opened ｜ Changan Automobile unveiled heavy products such as Deep Blue Gemini, CD701 and Aouita 11.

　　On March 25th, the 45th Bangkok International Auto Show officially opened. At this auto show, () launched a brand-new product Lumin (waxy corn) and new endurance versions of Deep Blue S07 and L07, further enriching the travel choices of Thai consumers. At the same time, two heavy products, CD701 and Aouita 11, were exhibited.

　　Shen Xinghua, general manager of Changan Automobile Southeast Asia Division and Changan Automobile Sales (Thailand) Co., Ltd., briefed the guests and the media on the development of Changan Automobile’s Luo Yong factory in Thailand, local supply chain cooperation, marketing service network layout, and future product planning. At the same time, the new products on the market combined with the actual car demand of Thai users made a scene interpretation. As the second model launched by Changan Automobile in Thailand, Lumin has attracted extensive discussion and attention from Thai consumers because of its small size, large space and just right intelligent functions. Netizens affectionately call it "sleepy eye". At the same time, the new endurance version of DEEPAL Gemini, which is listed, meets the needs of Thai users for more scenes and more diversified travel.

　　In the future, Changan Automobile will continue to promote product innovation and service optimization, and provide intelligent, low-carbon and high-tech travel products for Thai users.

　　On the evening of 25th, Mr. Pirapan Salirathavibhaga, Deputy Prime Minister and Minister of Energy of Thailand, visited Chang ‘an Automobile booth, where he experienced CD701, Aouita 11, Deep Blue Gemini and Lumin, and praised the exquisite design and multifunctional experience scene of CD701 and the luxurious exterior interior of Aouita 11.

　　On the morning of 26th, Han Zhiqiang, Ambassador of China to Thailand, and his party visited the booth of Changan Automobile, concerned about and inquired about the operation of Changan Automobile in Thailand and the progress of base construction, and encouraged China new energy automobile enterprises to take more and better new energy products out of China and around the world, so that more users around the world can experience green, intelligent and low-carbon new energy technology products. At the same time, Ambassador Han hopes that Chinese-funded enterprises from all sides will participate in the construction of local new energy replenishment facilities to further strengthen and improve the use environment of new energy products.

On when contemporary college students like running best …

# Fujian University Surprises Little Colorful People # On when contemporary college students love running, it is of course the time when the school holds a rainbow run ~ [call][ call] Every year, everyone will be dyed with beautiful hair color. Let’s recall the annual rainbow run! # Rainbow Dog Running Out of the Campus of Fujian University # (via. Jinshan College of Fujian Agriculture and Forestry University) # Fuzhou Campus [Chaohua] #

One ticket is hard to find! The search volume has soared by a hundredfold! Waist flag football has become the new favorite of young people! Where’s the fun？

After camping, frisbee and other outdoor sports lead the trend, a sport called waist flag rugby has recently become popular in many cities across the country. Not only is it hard to find a venue ticket, but some schools have also included it in the physical education curriculum.
The flag football has caught fire in some schools and included it in the physical education curriculum.

02:34
△ CCTV Finance "Economic Information Network" column video
Different from the traditional rugby rules, waist flag rugby is not allowed to hug and push people. The defender needs to pull out the waist flag of the attacker who holds the ball, while the attacker needs to take the ball to the touchdown for a limited number of times. A coach told reporters that compared with the intense physical contact of traditional football, waist flag football is more gentle and more interesting.
The person in charge of the club said that the sport quickly became popular among young people aged 20 -40 this year because of its relatively simple entry.
Easy entry and high interactivity may be the reasons for the popularity of this sport. The reporter observed that in addition to the coaches and team members, the scene was also equipped with special photographers, who were responsible for capturing everyone’s sports moments and sharing them for the first time. On a social platform, searching for flag football shows that there are more than 10,000 shared notes.
Wang Zhuma, head of trend sports in a social platform sports group:In March this year, the data ushered in an explosive growth, and by May this year, the release volume increased by 2.7 times compared with that in March, and the search volume about flag football reached a very exaggerated growth of several hundred times.
It is hard to get a ticket at night, and rugby is gradually industrialized.

02:02
△ CCTV Finance "Economic Information Network" column video
In just a few months, flag football has attracted the attention of many young people. What is the cost of participating in this sport and what are the requirements for the venue?
The person in charge of the operation of a stadium in Baoan District of Shenzhen told the reporter that every weekend is the most full time here. This year, in addition to daily training, their football field has many more players playing flag football and Frisbee, and the venue reservation will be robbed as soon as it goes online.
Wang Chao, general manager of a sports culture development company in Shenzhen:On the platform, a new day’s venue is launched three days in advance. Basically, the new day’s venue is released. Within 5 minutes at 0: 00 in the morning, the venue will be robbed by everyone. From Monday to Sunday, prime-time performances are basically fully booked.
Wang Chao’s prime time refers to two performances at 6:30-8:30 and 8:30-10:30 in the evening. At present, even the night show, which doesn’t end until 10: 30 in the evening, is still hard to get a ticket.
From the perspective of organization and operation, participating in flag football includes venue fees and coach fees, most of which are within 100 yuan per person.
In addition to attracting office workers, the flag football is also entering the campus. In April this year, the Beijing Primary and Secondary School Sports Association issued the Notice of the 2022 Beijing Primary and Secondary School Flag Football Competition to promote the comprehensive promotion and development of this sport. According to industry insiders, there will be more and more professional teams and professional events around the flag football in the future.
Please indicate CCTV Finance for reprinting.
(Editor Sun Yonghui)
Reporting/feedback

Financial support for science and technology, the real economy, just give money？ It’s not that simple.

On September 22nd, at the 5th Bund Financial Summit in 2023, discussions on how finance can support science and technology innovation and support the real economy kept coming.

Experts pointed out that the biggest problem for scientific and technological innovation is how to deal with the risks and uncertainties faced by innovation and how to cross the "valley of death"; Risk pricing and risk allocation are the most basic and important functions for the financial system. It is these that make finance and technological innovation have a natural connection, and also provide a perfect reason for finance to support technological innovation.

However, "the lack of risk identification ability, the dysfunction of risk pricing and risk allocation are precisely the Achilles heel of China’s financial system, which has also become the fundamental reason for the lack of financial support for scientific and technological innovation." Zhang Xiaojing, director of the Institute of Finance of China Academy of Social Sciences and director of the National Finance and Development Laboratory, said that the "structural advantages" of state-owned enterprises, the development responsibility and soft budget constraints of local governments, the institutional preference of financial institutions and the central government’s last resort have led to the irrationality of risk pricing and allocation of financial resources. However, he also stressed that the government should not play a role in supporting innovation and economic and social development, but "on the premise that the market plays a decisive role".

In addition to the weakness of the financial market, "ideological enlightenment" is also a key word. "Financial support for science and technology innovation needs an’ ideological enlightenment’." Traditional thinking is that "present" is the cumulative result of all "past"; What financial thinking values is the capitalization of "present" and "future". The value of capital depends on the expectation of the future, not the past, which is a real revolution and ideological enlightenment in epistemology. It is for this reason that the theoretical basis of financial support for science and technology innovation is that the current financial support for science and technology innovation should depend on the expectation of future scientific and technological innovation achievements.

This requires better tolerance. "Subversive innovation will have its own peers? Will there be a historical reference? None. " Zhang Xiaojing believes that it is necessary to enhance the inclusiveness of science and technology evaluation standards. At the same time, at the micro level, investment failure should be allowed, and state-owned enterprises should establish a fault-tolerant mechanism; To tolerate fluctuations and bubbles at the macro level, keeping the bottom line of risk does not mean zero tolerance for financial risks. The function of finance is realized in fluctuation, just as the function of price mechanism is that price is realized around value fluctuation, which means that supervision should be inclusive.

According to Xu Ming, a professor at the School of International Finance and Law, East China University of Political Science and Law, technology and capital are two wings of the real economy, while technological innovation and capital market innovation are two engines. He believes that capital market innovation can further stimulate the basic functions of the capital market, thus better serving the real economy.

How to innovate capital market? Xu Ming believes that from the perspective of financiers, it is necessary to further expand the proportion of direct financing. At the same time, the registration system should take the road of marketization. The marketization construction of capital market needs to handle "four relations" well.　

The first is the relationship between the government and the market. "This market should be: clear expectations and trust-based. Capital market is expected market, information market and capital market. Among them, expectations and information are prerequisites. Without information and expectations, capital cannot enter the capital market. " In Xu Ming’s view, the marketization of the registration system should first be expected clearly. On the one hand, it is necessary to maintain the scientific, reasonable and normal IPO issuance, on the other hand, it is fair and transparent in information disclosure.

The second is the relationship between the government and enterprises. To give the option to the market, the listing and pricing should be decided by the market.

The third is the relationship between the government and investors. In the process of IPO, information disclosure should be oriented to the needs of investors.

In addition, the relationship between the government and the intermediary agencies is to clarify the responsibilities and return to their duties. "The government can’t make decisions instead of intermediaries. The responsibility of the intermediary itself is fidelity. "

Editor-in-Chief: Zaifei

Author: Liu Huiyu

Source of the title map: upper view of the title map

Photo editor: Shao Jing