标签： 上海私人后花园

Huang Lei： From the literary male god to the middle-aged greasy man, he seems to have killed himself in the past.

Huang Lei: From the literary male god to the middle-aged greasy man, he seems to have killed himself in the past.

Huang Lei, the male god of literature and art, where have you been?

Poor cooking without knowing it, stewed pig’s feet without a drop of water, stewed beans can poison Song Dandan; Good teacher, love preaching, dare to teach Liu Guoliang to play; As a performance teacher of Beiying, his acting skills are stagnant, and he acts like himself.

This kind of Huang Lei is far from the former literary male god.

If this happens to other artists, most of them keep their mouths shut. However, Huang Lei was partial. In the special time when he was criticized by the whole network, he chose to stand up and be interviewed instead.

"When I was young, I didn’t want to hear it. Sometimes people are talking about how old they are. But I really hope they can be better. "

It can be seen that Huang Lei really thinks that he is right. He is so confident that it is inseparable from his smooth growth experience.

How high is the starting point of Huang Lei?

In 1990, Huang Lei applied for the Beijing Film Academy and took a photo. In the photo, he is a little stunned and rebellious.

Chen Kaige is choosing a male actor for his new film. After watching the students, he is not satisfied, so he goes to see the photos of the candidates. Among many photos, he takes a fancy to Huang Lei at a glance and invites him to play the male actor stone in Walking and Singing.

This is Huang Lei’s first film, not only shortlisted.

The main competition unit in Cannes is also regarded as the ending of the fifth generation film.

He thought that his acting career would soar, but during his four years in college, he had no chance to film. Near graduation, he decided to take the postgraduate entrance examination and stay as a teacher. As a result, he became the first person admitted to the Beijing Film Academy as a graduate student.

When Huang Lei was confused, fate visited him again.

Leslie Cheung and Chen Kaige have been reviewing Chen’s other works with Farewell My Concubine for a long time. The stone played by Huang Lei has a melancholy literary temperament, which is just suitable for Wei Qing in Midnight Singing.

After the film was released, Huang Lei wore long hair in the middle, like a melancholy prince, which left a deep impression on the audience.

And Huang Lei’s career has improved, not only won the "Best Supporting Actor Award" at Changchun Film Festival, but also was signed by "Variety Sister" small swallow, becoming the earliest idol in the mainland.

After several works, such as April Day on Earth, Orange is Red, and Time Is Past, Huang Lei has completely opened up his popularity. He was not the most famous actor in the mainland at that time, but he must be the male god in the hearts of literary young women after 1980s.

Song Jia once said, "We post-80s literary young women once lived in a Huang Lei."

Li Xiaoran unabashedly praised, "Do you know how handsome he was at that time? Wow, my idol."

At that time, popular film and television songs developed in various places, and the boss of Fenghua Record Company paid no attention to it. Only then did Huang Lei agree to sign a contract with him and release four albums, such as "Singing while Walking" and "Time is Past".

Brokers think this is a bit utilitarian. Huang Lei is not as literary as he looks. "It doesn’t matter, this world is often like this."

Long hair fluttering, literary style, melancholy prince, this is the impression of Huang Lei.

As everyone knows, this is only a part of Huang Lei given by the times and family. He is lofty and literary, but he also loves to plan and worry. Others gave him a nickname, called "Huang I will come", because his most common sentence is "I will come".

At the age of 30, Huang Lei can’t still be the young man of literature and art, and he started to be a screenwriter, screenwriter and director. His sensitivity, intelligence and high emotional intelligence make him feel at home in all fields.

"Time flies" set the lowest viewing record of CCTV at that time, but today, 20 years later, Douban scored 8.8.

When the film declined, he turned to TV series, abandoned the literary style and specialized in education, marriage, college entrance examination and other realistic themes.

Men’s Gang, I Love Men’s Best Friends, Little Parting, Couple Things, Little Joy, he enlarged his personality and became a middle-aged man who was greasy, shaky and smart, with a broken mouth and hurt his wife.

The first performance, the audience still feel fresh, the third performance, the audience will feel tired, the fifth performance, the audience has been bored.

Not to mention, Huang Lei also brought this trait to the variety show. If Huang Lei in "Extreme Challenge" is said to be lovable. In The Life of Desire, he slipped into the mire of a middle-aged greasy man and never climbed out.

Huang Lei seems to be indifferent to the controversy outside, but it is actually unacceptable. As Sun Honglei said, "He was used to being superior since childhood." Can’t accept failure and betrayal, and can’t accept criticism.

Huang Lei’s father is a national first-class actor. He was influenced by drama when he was a child. At the age of 5, he also saved the scene and played a role as a woman.

In performing arts, he has a high starting point, and he is also a male god of literature and art. He never lacks flowers and praise. Failure and criticism never seem to have anything to do with him.

He can’t accept failure, just as he can’t accept that drama is a minority culture. "I haven’t seen drama in my 40 s and 50 s, and I don’t understand it because I grew up on the stage."

He couldn’t accept the decline of drama, so he and a well-known drama director jointly launched the Wuzhen Drama Festival, which had nothing to do with utility, but only to continue his childhood dream. At this point, he seems to have changed back to a young literary Huang Lei.

Literature, lofty and romantic are the gifts given to Huang Lei by his artistic family, and his smooth growing experience has given him the confidence to overlook everything. When the times change, everything given by the times also disappears quietly.

When asked, "Where did the literary youth Huang Lei go?"

His answer, with the smoothness of middle-aged people, said, "I don’t want to be the last Mohican, and I don’t want to be the last saint. I don’t have the courage and the times don’t need it."

Huang Lei, a middle-aged man, left the literary Huang Lei behind.

EE Architecture ｜ Central Computing+Regional Control Architecture Information of Domestic Mainstream OEMs

The development of intelligent cockpit, intelligent driving and intelligent network will promote the continuous increase of new functions. At the same time, the demand for high computing power and large bandwidth data transmission will become more and more urgent, coupled with the concept of "software-defined car", which will jointly promote the upgrading and transformation of the whole vehicle EE architecture; At present, various car companies have gradually started to move from the distributed architecture with independent functions to the domain control architecture with integrated functions, and will eventually move to the centralized architecture with central computing and regional control.

One,Tesla’s "quasi-centralized architecture" leads the trend.

1. Distributed architecture VS centralized architecture

1) Under the distributed architecture, software and hardware are closely coupled, and OEM is more dependent on suppliers. In the process of cooperation, only one technical standard (such as communication information -XX signal, communication form -CAN/LIN, etc.) is provided to Tier1, and each system is provided by different suppliers, resulting in OEM’s vehicle software becoming a mixture of many independent and incompatible software systems. If the OEM wants to change or add new functions, it needs to talk with different suppliers, so it is obviously constrained by suppliers.

Secondly, with more and more ECU, the wiring harness in the car will become longer and longer, which not only increases the weight and cost of the car, but also brings great trouble to the layout and assembly of the car. Moreover, the computing power of each ECU can not be coordinated, resulting in a great waste of computing power.

2) Under the central computing+regional architecture, the computing power is gradually concentrated in the center. First, multiple ecus are merged into a domain controller, and then the domain controllers will continue to merge, eventually forming the ultimate layout of a central computing platform +N regional controllers. At this time, the number of ECU will be greatly reduced, which not only reduces the application cost of ECU and the wiring cost between controllers, but also contributes to the lightweight design of the whole vehicle.

Secondly, the sensors and actuators are connected to the nearby regional controllers, which can better realize the expansion of hardware. At the same time, the structure of the regional controller is easier to manage, and it is easy to realize the automatic assembly of the wiring harness.

2. What is Tesla’s "quasi-centralized architecture"?

In 2019, Tesla has realized the EE architecture scheme of central computing+regional controller on Model3, leading the trend. So what are the advantages of Tesla’s architecture?

The vehicle electronic and electrical architecture of Tesla Model3 is divided into four parts: CCM (Central Computing Module), BCM FH (Front Body Control Module), BCM LH (Left Body Control Module) and BCM RH (Right Body Control Module). CCM (Central Computing Module) consists of three modules: infotainment system (IVI), driver assistance system (ADAS) and communication system inside and outside the vehicle.

1）Front body control module:Responsible for the power distribution of the whole vehicle and the logical control and drive of the electrical appliances in the front compartment of the vehicle;

2）Left Body Control Module:Responsible for the power distribution, logical control and drive of the left-hand electrical appliances, including the convenience control of the left body and chassis control such as steering and braking;

3) Right body control module:Responsible for the power distribution of right-hand electrical appliances, the logical control and drive of right-hand and back electrical appliances, including the convenience control of right body, power system, air conditioning, etc.

Advantages of Tesla EE architecture:

1) The hardware part of the intelligent driving module adopts a self-developed FSD chip; For the software part, the operating system is customized based on open source Linux, and the middleware is developed by itself. The software and hardware are self-controllable, which not only helps to speed up the iterative update of vehicle functions, but also greatly reduces the development cost of the whole vehicle.

2) On the software architecture level, SOA architecture is adopted to facilitate the deployment of SOTA and the collection and analysis of cloud data.

There is no doubt that Tesla’s electronic and electrical architecture is advanced. Its central computing module -CCM integrates intelligent driving module, audio-visual entertainment module and in-vehicle networking module, and shares a liquid cooling system. Basically, the prototype of centralized architecture is realized, but it is not a centralized architecture in the strict sense. The industry calls this type "quasi-centralized architecture".

Therefore, even Tesla is still a long way from a truly centralized architecture. Considering the technical maturity and cost at that time:

1) The communication architecture is still relatively traditional, mainly based on CAN bus, and the control is still distributed on MCU, and the basic software of MCU adopts FreeRTOS.

2) The central computing module CCM is separated: only the MCU of audio-visual entertainment, the FSD of intelligent driving and the networking module inside and outside the vehicle are formally integrated on one board, but each module still runs its own operating system independently and completes its own tasks independently.

Even so, Tesla is still a practitioner of the most advanced concept of central computing+regional control architecture, which has triggered the learning and catching up of other peers in the industry.

Second, the "chaser" of the domestic Tesla EE architecture

In the era of intelligent and software-defined cars, whoever can master the dominance of EE architecture and software will occupy the commanding heights of the smart car market. Therefore, domestic mainstream vehicle companies are also actively carrying out relevant layout, and the mass production models of "quasi-centralized" architecture scheme will be launched around 2022-2023.

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However, the centralized architecture of OEM planning is not too unified in form. For example, the vehicle computing platform of SAIC Zero Beam adopts two HPC high-performance computing units; The scheme of GAC or Great Wall adopts three major computing platforms: central computing platform, intelligent driving domain and intelligent cockpit domain. But generally speaking, the R&D design concept is similar: the hardware adopts the architecture scheme of central computing+regional control, and the software adopts the design concept of SOA software architecture.

1. SAIC Zero Beam-Galaxy Full Stack 3.0 Scheme

Hardware platform:It consists of two HPC high-performance computing units, HPC1 and HPC2, and four ZONE controllers. Two high-performance computing units are used as the computing center of the whole vehicle to realize the functions of intelligent cockpit, intelligent driving and redundant backup of intelligent driving; Four area controllers are used to realize the related functions of different areas.

Galaxy Full Stack 3.0 Hardware Platform (Source: SAIC Zero Beam Presentation Materials)

Remarks:

1) In August, 2021, SAIC Zero Beam and Xinchi Technology reached a strategic cooperation, and based on the Zero Beam Galaxy Full Stack 3.0 architecture, they will jointly formulate the development roadmap of the chip and vehicle electronic and electrical architecture; At the same time, the two sides will jointly explore and jointly develop a narrow operating system suitable for full stack 3.0 around the chip-level underlying software operating system and virtualization platform technology;

2) In September, 2021, SAIC Zero Beam announced that it had jointly designed and developed the HPC based on "Zero Beam Galaxy Full Stack 3.0".

Software platform:Adopt SOA integrated software platform of cloud management.

1) The software platform is decoupled from the hardware chip and the operating system. Even if the chip types and operating systems of different EE architecture platforms are different, the software platform can still be translated and reused. For example, Zero Beam’s 1.0 architecture platform and 3.0 architecture platform still use the same software platform, although the underlying hardware and operating system are different.

2) In the application layer, through middleware and SOA atomic service layer, a unified and standard API interface can be provided upwards, which makes the application layer development easier and more reusable. At the same time, coupled with the software platform SDK, OEMs, suppliers, third-party developers and users can all join in the application development and realize the co-creation of application ecology.

Galaxy Full Stack 3.0 Software Platform (Source: SAIC Zero Beam Presentation Materials)

2. Gac ean-Spirit architecture

1）Hardware platform:Spirit architecture consists of digital mirror cloud, three core modules and four regional controllers (left/right/front/back). Among them,The three core computer modules include central computing unit, intelligent driving domain control module and cockpit domain control module; The central computing unit covers the new energy control module and the body control module, and is responsible for controlling the functions of vehicle running, braking and vehicle equipment.

  • The CPU is equipped with NXP S32G399 gateway computing chip, which is composed of 8 A cores and 4 M cores, and has built-in LLCE+PFE acceleration engine, and the communication delay is ≤ 20μ s.;
  • Cockpit control module is equipped with Qualcomm 8155/8295 chip, 7nm process, 105K DMIPS computing power, and supports 3D character image rendering, face recognition, AR-HUD and other functions.;
  • The intelligent driving domain control module is equipped with Huawei Shengteng 610 high-performance chip and 7nm process, which supports the expansion of computing power of 200~400TOPS. The image processing capacity of ISP can reach 2.4GPix/s, which can cope with complex road conditions such as high speed and cities.

Spirit Architecture Hardware Platform (Source: Guangzhou Automobile Ai ‘an Presentation Materials)

2) Software platform:SOA software architecture with layered design is adopted.

  • Basic intermediate layerAdopt atomic service encapsulation and standardized interface;
  • Dedicated intermediate layerAdopt enhanced combination service, which can be executed independently;
  • APP software layerIs an independent component decoupled from the bottom layer and can directly call the service.

The software architecture realizes service, atomization and standardization of components, decoupling of software and hardware, improving the ability and speed of OTA, and realizing plug and play of hardware-adding new application modules can realize new scenarios.

Spirit Architecture Software Platform (Source: Guangzhou Automobile Ai ‘an Presentation Materials)

3. Great Wall Motor-GEEP4.0 architecture

1) Hardware platform:GEEP4.0 architecture consists of central computing platform (CCU), intelligent cockpit module (HUT), intelligent driving module (ICU), and three regional controllers (VIU_L, VIU_R and VIU_F).

Central computing unit CCUThe main responsibility of CCU is to deal with the functions of auxiliary autopilot, power, chassis, car body, air conditioning, car body status and mode management in a centralized way. Under the high-order autopilot configuration, CCU can be used as a backup of L3 domain controller to achieve the lowest risk conditions.

3 regional controllers:Is a standardized control unit.,Divide, deploy and develop according to the body domain, and arrange them on the left, right and front respectively, which is responsible for integrating some MCU around, that is, integrating ECU, power supply, controller and input/output. At present, most of the software algorithms of the three VIUs have been moved to CCU and developed by Great Wall Software Team. VIU only keeps a small part of logic, and it is more responsible for driving I/O.

GEEP4.0 hardware platform (Source: Great Wall Motor Technology Sharing Salon)

2) Software platform

  • On the application software level, integrate big data, cloud diagnosis, information security and other software systems to achieve functional integration;
  • Deploy different domain software in different cores-MCU core adopts CP Autosar, and deploy different domain electronic control software in multiple MCU cores respectively; The HPC core adopts Linux OS and AP Autosar middleware;
  • By deploying software in different domains in different cores, the integration between multiple domains is opened horizontally, and the communication between the underlying hardware, operating system (CP autosar, Linux OS), middleware (AP autosar), protocol stack and application software is opened vertically.
  • Support FOTA, planning some comfort functions will support SOA.

GEEP4.0 software platform (Source: Great Wall Motor Technology Sharing Salon)

4. Tucki X-EEA3.0

In November 2021, Xpeng Motors released the Tucki G9 at the Guangzhou Auto Show, which is scheduled to be listed in 2022; The car adopts Tucki’s brand-new X-EEA 3.0 architecture. At present, the official customs of Tucki has not revealed too many specific technical details. The author has compiled the following information for your reference:

  • Hardware architecture:Central supercomputing+regional control;
  • The software platform architecture is divided into three layers.System software platform, basic software platform and intelligent application platform;
  • Communication architecture:Adopt gigabit Ethernet communication;
  • Data schema:Realize non-inductive OTA- The domain controllers all control the memory in partition isolation, one area is used for upgrading and the other area is used for normal operation of vehicles; Therefore, even when the vehicle is driving normally, OTA upgrade of new functions can still be carried out at the same time;
  • Power architecture:The power supply of electrical equipment is controllable, and intelligent and accurate power distribution is carried out according to user scenarios, which reduces unnecessary power waste and optimizes the use of electricity.

Third, the impact of the upgrade of EE architecture

1. Reshaping the supply chain system

Under the traditional distributed architecture, the software is highly coupled with ECU. OEM has a strong dependence on Tier1, which is dominant, and the software and hardware are directly supplied to OEM by packaging. The industrial chain is relatively simple, with software product suppliers/chip suppliers (Tier2) in the upstream, component integrators (Tier1) in the midstream, and vehicle integration plants (OEMs) in the downstream.

With the upgrading and transformation of electronic and electrical architecture, the hardware is gradually standardized, the software is separated from the hardware, and the software and hardware are decoupled, making it a reality to define the automobile by software. Therefore, OEM’s ability to master software-defined cars has become more intense, and they hope to gradually regain the long-awaited "dominance" from Tier1.

To this end, enterprising OEMs began to set up software teams to improve their software research and development capabilities, but there is still a long way to go. In this context, some people have seen the strong demand of car companies for the "self-developed and controllable" cooperation mode, so a new species-Tier 1.5 has emerged, which can support the customization of OEM products upwards and integrate and integrate Tier2 resources downwards, in order to get a share of this "dominance" battle.

At the same time, in order to maintain its dominant position, the traditional Tier1 has also started to vertically integrate and build the R&D capability of the whole stack of software and hardware, transforming from a component supplier to a system solution provider, that is, upgrading from Tier1 to Tier0.5-it can not only provide OEM with software and hardware integrated products, but also provide full-process services from pre-technical research and development to post-data sharing, hoping to maintain a "close" relationship with OEM.

2. Changes in the industry competition pattern

At present, enterprises engaged in research and development of advanced EE architecture can be roughly divided into three categories: vehicle enterprises, Tier1 and technology companies. Vehicle companies have a strong motivation to master the core technology and component dominance of centralized EE architecture, because they have already seen the benefits that this dominance brings to Tesla. However, in the short term, there are still a few vehicle companies that can realize all the self-research of these technologies and components. Most vehicle manufacturers will still rely on Tier1, technology companies and other suppliers to complete it together.

The development project of the vehicle electronic and electrical architecture is complex and the technical link is long. Only the players in the industrial chain can cooperate with each other in each link, give full play to their respective advantages, and form a joint force to achieve the effect that 1+1 is greater than 2. Only in this way can we help the whole vehicle enterprises to complete the upgrading of the architecture more quickly.

For OEM, we will choose the cooperation mode that suits us according to our actual situation:

1) For head car companies with strong R&D capabilities, such as Tesla, they will choose self-research in key core areas such as chip, operating system, middleware and domain controller system integration, while outsourcing some hardware production.

Secondly, the automatic driving perception algorithm is relatively complicated. Even some head car companies will choose to jointly develop the perception algorithm with software companies with strong strength in the industry. In this process, most of them will also learn from teachers, gradually improve their perceptual algorithm ability, and finally move closer to the goal of self-research in the whole stack.

2) For car companies with relatively weak software research and development capabilities, it is necessary to distinguish what is common and what is individual. Considering its own research and development strength and cost pressure, the common part can only be strategically abandoned and handed over to the right supplier to help it complete the development; For the part of personality, you need to do your best to differentiate and create your own brand power. For example, a domain controller or a central computing platform needs Tier1 or a software company with full-stack R&D capability to help it gradually open in layers, and then do personalized and differentiated development at the application layer.

At present, the demand of the main engine factory is personalized and diversified, and most of them tend to ask suppliers for customized development according to their own needs. At the same time, OEM is also trying to improve its own software development ability; In the long run, for Tier1 and the technology companies that intend to do Tier1, it is a general trend that the development rights of some software functions of domain controllers or central computing platforms are "taken back" by OEMs. Therefore, Tier1 and technology companies are also striving to build full-stack technology research and development capabilities for software and hardware to avoid becoming "hardware foundries" for OEMs.

3. The new opportunities brought by the upward breakthrough of EE architecture

In the critical period when intelligent driving entered the second half of the competition, OEM began to upgrade its electronic and electrical architecture to cope with the development of automobile intelligence and networking. In this critical time window, whoever can help OEM to take the lead in realizing the rapid replacement and iterative upgrade of hardware modularity, as well as the portability and maximum reuse of software modules, will win the favor of the OEM and gain a foothold in the new market.

The so-called times make heroes, so which types are more likely to appear "heroes" on the "new outlet"? The author judges that there will be the following types:

1) Dali AI Chip Company-the electronic and electrical architecture is developing rapidly towards domain centralization and central domain control. For OEMs, the choice of high-performance Dali computing platform is a top priority. Therefore, the suppliers of large computing chips will usher in a growing market space. In particular, some chip companies that have recently grown up in China-open system solutions, ability to understand localized scenes, and good engineering supporting services are their current advantages.

2) Domain Controller Integrator-With the upgrading of the electronic and electrical architecture of the whole vehicle, the penetration rate of domain controllers has been promoted, and the emerging market of domain controllers will have great growth space in the future. Domain controller integrators with reliable product quality, which can also greatly save costs and shorten the development cycle for OEMs, will usher in an opportunity for development.

3) Supplier of basic software platform-For the OEM with weak software power, there is no need to re-develop the common part of the basic software platform, because it will not be perceived by consumers. Therefore, you can choose to give this part to the appropriate basic software platform supplier, which can not only reduce your development difficulty and cost, but also use your own manpower and financial resources for the key personalized development part; It is conducive to shortening the product development cycle and bringing it to market as soon as possible.

4. What are the challenges to realize the central computing+regional control architecture?

1. The bottom "chip" foundation determines the height of the upper "architecture"

High-order autonomous driving requires more and more computing power. Carrying chips with more advanced process and stronger performance has become the primary problem to be considered in architecture design, because the mass production time of the planned chips will affect the landing time of the architecture scheme.

When designing the central computing+regional architecture, the central computing platform needs to meet the needs and characteristics of all domains at the same time. Therefore, it needs more powerful chips and a combination of various operating systems. The biggest challenge is to select the available chips. However, at present, there are no mass-produced chips that can meet the requirements of several functional domains at the same time, so most OEMs still adopt the scheme of piecing together multiple chips:

1) Vehicle control system: Generally, MCU is adopted, which runs mature Classic AUTOSAR basic software, which requires high real-time performance and safety level, but its computing power and storage are limited.

2) Intelligent cockpit and intelligent driving field need high-performance and powerful SoC chips, and also need to run complex operating systems, supplemented by middleware.

Secondly, there are more and more players in the field of in-vehicle with high computing power and high performance chips, and the iteration speed of chips is getting faster and faster. If the whole technical architecture needs to be reconstructed every time the chips are replaced, it will seriously affect the development speed of new products. Therefore, the central computing platform needs to have good expansibility, not only a unified sensor and peripheral interface, but also good chip compatibility.

2. Software Capability and Software Team Building

Software capability At present, the mainstream functional domain architecture can be divided into five domains: body domain, chassis domain, power domain, intelligent cockpit domain and autopilot domain. In the process of developing to a centralized architecture, cross-domain integration is inevitable, such as integrating the body domain, chassis domain and power domain into a vehicle control domain, and the ultimate goal in the future is to integrate all functional domains into a central brain. In this development process, not only need to build a large number of software function service capabilities; At the same time, powerful software capabilities are needed to cope with the system collaboration among the underlying real-time operating system, AUTOSAR and other key software modules.

Another embodiment of software capability is that OTA, especially FOTA, requires OEM to have strong software development capability and be able to develop the control software of the underlying executive parts, so as to truly realize the function or performance of software-defined cars.

In 2018, the American Consumer Report magazine pointed out that Model3 had serious problems in emergency braking at high speed. When Model3 is driving at 60 mph, its braking distance is about 46.3 meters, which is higher than other models in the same class. To solve this problem, Model 3 upgrades the firmware by pushing it remotely. The end result is that the emergency braking distance of Model3 is shortened by about 6.1 meters through OTA.

The hardware of the Model 3 braking system is Bosch’s iBooster, but the electric control software at the bottom is developed by Tesla, so the characteristics of the brake pedal can be adjusted through OTA upgrade, that is, the braking force can be optimally distributed during the whole braking process by adjusting the braking response curve, thus shortening the braking distance.

Software team building- If OEM wants to realize the real software-defined car, that is, most functions and performances of the car are defined by itself, then its own research and development ability, especially the software research and development ability, will be a big test. Now powerful OEMs are setting up software R&D teams on a large scale, and software developers are obviously in short supply in the talent market. Even if you are willing to "seduce" with high salary and options, it is difficult to "set" the right talents. At the same time, the management and coordination of software teams are also complicated, which is where traditional OEMs need to carry out intensive learning again.

3. The problem of organizational system

Traditional OEM has a R&D team, a product system and a supply chain system that have been gradually built and improved for many years. However, there will be more things to consider and worry about when the whole vehicle EE architecture changes, such as the reusability of the original production line, the compatibility of the architecture with the huge product line, and the supply chain problems around the world.

A major feature of the centralized architecture is that the computing power is concentrated in the center. In this case, many ecus will definitely be cut off. If a large number of ECU’s are cut off in the car, it is a matter of life and death for employees who rely on these parts and related suppliers. If they can’t make internal and external adjustments, it will be difficult for the new architecture to be promoted and implemented quickly.

To some extent, the traditional OEM has become a "double-edged sword" by virtue of the advantages of supply chain and product system accumulated over the years, and it has begun to hinder them from carrying out architectural innovation. Therefore, it is impossible for them to "cut across the board" when carrying out the structural reform, completely demolish the previous scheme and switch to the new E/E architecture. They can only use the existing resources to make a gradual transition and evolution, and gradually improve their own software R&D capabilities and change their R&D organizational structure to adapt to the new R&D process.

The new forces that build cars have no concerns in this regard, and they can start from scratch. Although it doesn’t accumulate as many past resources as traditional OEM, and it doesn’t have the previous historical burden, it can make new attempts without scruple.

Therefore, from this point of view, the huge organizational system of traditional OEMs has really held them back.

References:

1. How did Neusoft Ruichi start the "future battle" in the second half of the decisive battle for intelligent driving?

https://mp.weixin.qq.com/s/2xl36RUBYqcIz3qEe3nlKw

2. Fully open the standard API interface. Great Wall Motor’s new electronic and electrical architecture creates an open service ecosystem.

https://mp.weixin.qq.com/s/jJvwOAx7wS3VSaDOjbDjeg

3. Analyze the electronic and electrical architecture of Xpeng Motors X-EEA 3.0 better than you think.

https://mp.weixin.qq.com/s/O1evq-Qx4WddEX-Tz4SYWA

4. After the popularity of functional domain architecture, regional architecture may be widely used in 2023-2025.

https://mp.weixin.qq.com/s/xvvG_cuhbGplBHN3taWOAg

5. What is the core of a software-defined car? Talk about the new generation Tesla electronic and electrical architecture

http://www.eeaconference.com/news/751649/

6. Talking about Tesla’s EEA

https://mp.weixin.qq.com/s/-cJUCXh8SviiGege8dXR7A

7. Vehicle architecture reform, domestic domain controller manufacturers welcome development opportunities (securities report)

https://new.qq.com/omn/20211102/20211102A030EP00.html

8. SAIC Zero Beam Zeng Jienan: Cloud-tube integrated central computing platform solution

https://new.qq.com/omn/20211102/20211102A030EP00.html

9. SAIC Zero Beam and Chuangshi jointly developed the Galaxy Full Stack 3.0 cabin driving integrated HPC.

https://mp.weixin.qq.com/s/nGjrX8iYhT-J1DN5loBy3A

10. Open a new era of "software-defined automobile", and analyze the new "Spirit architecture" of GAC’s safety.

https://mp.weixin.qq.com/s/7A-SBO3kp8bGoI-oW99qlg

11. Smart car architecture analysis

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In order to better provide information reference for the decision-making of commercial authorities at all levels, the relevant information and data in the field of service trade published by domestic and foreign government websites, authoritative media, international organizations and third-party research institutions are collected in time, compiled and processed, and the periodical Hot Trends of Service Trade and International Public Opinion Information of Service Trade are compiled regularly.

(2) Weekly International News of Intellectual Property/Special Issue of Overseas Risk Warning.

With the increase of Chinese enterprises’ "going out", it is more urgent for enterprises to protect their intellectual property rights overseas. In order to strengthen the information service of intellectual property early warning and rights protection assistance for "going out" enterprises, the Special Issue of Intellectual Property Overseas Risk Early Warning (monthly) and the Weekly International News of Intellectual Property are compiled. The contents of the periodicals are classified according to countries and regions, and information such as the progress of relevant negotiations of international organizations, legislative trends and changes in management systems in various countries and regions, law enforcement actions, important precedents and judicial interpretations, technical research directions and statistical data, and opinions and analysis of experts are compiled.

(3) Dynamic Monitoring of Intellectual Property Law Enforcement

Focus on monitoring and collecting relevant key reports and hot information in the field of intellectual property released by domestic and foreign government departments, international organizations and mainstream authoritative media, and compile, process and assemble the periodical Dynamic Monitoring of Hot Spots of Intellectual Property Law Enforcement to help functional departments comprehensively and timely understand the latest and valuable law enforcement trends, rights protection measures, typical cases, relevant policies and related important reports in the field of intellectual property at home and abroad.

(4) Public Opinion Information on Trade Relief in China

Monitor the mainstream media at home and abroad, reduce or compile the relevant articles around the theme of trade remedy and trade friction, and organize journals according to certain logic to provide users with early warning information on trade friction or feedback on industrial damage. According to the needs of users, we can provide relevant public opinion briefings according to weekly, semi-monthly and monthly time frequencies.

(5) Investigation Report on China Enterprises Encountering American 337.

Track and analyze the trends of 337 cases investigated in the United States, and make a sub-item statistical analysis on the changing trend of cases involving China, the composition of listed defendants, the distribution of defendants involved in China, the products involved and the ruling results. According to the needs of users, customized analysis can be made on the cases involving different provinces and cities, and research results such as monthly reports, semi-annual reports and annual reports can be provided.

(6) Summary of Public Opinion Information of Commodity Markets All over the Country

In order to keep abreast of the price changes and the imbalance between supply and demand in commodity markets all over the country, a summary of public opinion information in commodity markets all over the country was compiled. Through real-time monitoring of all media channels such as websites, Weibo, WeChat, and mobile phone clients, we collected information about the out-of-stock and abnormal prices of daily necessities such as grain, oil, meat, eggs and vegetables, and integrated public opinion data and information in multiple dimensions, screened, classified and compiled reports.

(7) Weekly Hot Spots Report of Consumer Market

With the normalization of domestic epidemic prevention and control and the rapid rise of new consumption, the demand for data research on the consumer market, the "new engine" of economic growth, is increasingly urgent. In order to strengthen the professional analysis and policy support for the consumer market, the report "Weekly Hot Spots in the Consumer Market" (weekly report) was compiled. By screening, classifying, sorting out the representative data and analysis of mainstream media and new media channels, compiling and interpreting consumption promotion policies of ministries and commissions, cities at all levels, and forming reports on consumption data and research and analysis of important industries and new formats.

Buick’s new 7-seat SUV declaration picture is exposed, or an extended version of the Envision

　　Recently, the reporter obtained from MIIT a group of SAIC-GM Buick’s new 7-seat SUV declaration map. Judging from the tail name, the car may be included in the Envision family.

　　

　　In terms of appearance, the car adopts a similar design style to the Envision S, including LED headlights and a shield-shaped family air intake grille. On the side of the body, it has been lengthened compared to the Envision, which looks significantly more slender. On the tail, from the tail mark, the new car may be named "ENVISION PLUS".

　　

　　In terms of size, the length, width and height of the new car are 4845/1883/1695 (1705) mm, with a wheelbase of 2833mm. The wheelbase exceeds that of the Envision, and it adopts a 7-seat layout. At the same time, the width of the car is the same as that of the Envision S.

　　In terms of power, the car will continue to be equipped with a 2.0T engine with a maximum power of 237 horsepower, which is matched with a 9-speed manual transmission and offers four-wheel drive options.

2022 Mercedes-Benz GLE450 riders evaluate 750,000 price is very fragrant

　　2022 Mercedes-Benz GLE450 (Configuration | Inquiry) Detailed configuration: Mercedes-Benz GLE450 22 7-seat, luxury bag, sports bag, intelligent driving bag, metallic paint, 7-seat, luxury bag, sports bag, driver assistance bag, third-row seat bag, calfskin, pedal, front windshield heating, black inner top, luxury bag: Voice of Berlin, foot-sensitive tail, keyless entry, one-button start, rapid heating of front seats, heating of front armrests and upper door panels, second-row seat heating, ring shadow, sports bag: AMG sports surround, 20-inch AMG5 spoke hub, driver assistance bag: intelligent pilot range function (lightning test), active steering assistance system, avoidance steering assistance system, active braking assistance, cross traffic function, active emergency braking assistance Active blind spot assist, active merge assist, preventive safety system enhancement, active driving assistance system, active lane keeping assist, third row seat package: third row seat, electrically adjustable second row seat, third row dual USB interface, single choice: calfskin, pedal, front windshield heating, black inner top.

　　It is very important for the Mercedes-Benz GLE450 to adhere to the classic feelings, and it is also very important to make a drastic change. Many people around me have chosen other models because of the old GLE’s old and lackluster interior, so this replacement interior change is imminent. Compared with the old model in the new generation GLE, the change can be described as very thorough. The addition of dual screens and the trend of central four air conditioners has brought more technological atmosphere in the car in addition to the usual luxury. The wrapping center console strikes a good balance between sports and luxury. The center console is wrapped in high-end soft materials, and there is also a stitching process and a large area of wood grain veneer to embellish.

　　The 22 Mercedes-Benz GLE450 models are equipped with high-end leather-wrapped seats, providing unquestionable comfort and softness. The second-row space is also very abundant, with a large leg gap. The second-row independent electric seat adjustment makes it easy for the occupant to operate without making the occupant feel crowded and tired. It is the first model for family cars.

　　Solemnly promise: All models purchased in this company are imported with original equipment, without private modification, and can provide regular goods import certificates, vehicle consistency certificates, imported motor vehicle inspection sheets, and regular invoices issued by the state-recognized customs to ensure normal settlement in all regions of the country. At the same time, all vehicles of our company can enjoy the national mandatory three-year 100,000-kilometer quality assurance, so that you can buy comfortably and use with confidence.

　　At the same price, there are more imported cars than 4S shop cars.　　

　　2 Equivalent configuration, imported cars are cheaper than 4S shops.

　　The quality of imported cars is better than that of 4S shops.　

　　4 All models are bare car prices, and our company does not require any other expenses (insurance, decoration). 　

　　5 Parallel imported mortgage car purchases can be done nationwide, details of the ITU.　

　　6 Signing a contract with our company has legal benefits, the procedures are normal, and the car can be picked up at any time. Continue normally and pick up the car at any time.

　　Car purchase triple guarantee 　　

　　The first guarantee: the original regular commodity car, to ensure that the new car is not a repair car, and the modified car. 　　

　　The second guarantee: to ensure the quality, the manufacturer has done professional testing for each car before leaving the factory. 　　

　　The third guarantee: the procedures on the day of purchase are taken away with the car (close the ticket, commodity inspection, consistency certificate, electronic information QR code)

　　Dealer Name: Tianjin Tengyuande Automotive Trading Co., Ltd.

　　Dealer address: Hall B, International Automobile City, Tianjin Port Free Trade Zone

　　Dealer Tel: 17726039870 (with WeChat) Manager Liu

　　Disclaimer: The above car purchase discount information is provided by the comprehensive dealer of this website. Due to market factors, the price fluctuates greatly, and it is only for the reference of car purchase. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

Xu Jiayin enters the end game

Writing | Liu Xingzhi

Editing | Wang Jing

At the age of 64, Xu Jiayin ushered in the most difficult Mid-Autumn Festival in his life.

On the evening of September 28, China Evergrande (03333.HK) announced that the company had received a notice from the relevant departments that Xu Jiayin, the executive director and chairperson of the board of directors, had been taken compulsory measures according to law on suspicion of illegal crimes.

At 9 a.m. that day, China Evergrande, Hengda Automobile, and Hengda Property were temporarily suspended from trading on the Hong Kong Stock Exchange. The evening announcement said that China Evergrande shares would continue to be suspended until further notice.

Xu Jiayin’s last public speech was at the Hengda Football Club management meeting on July 4 this year. Recently, there were rumors that Xu Jiayin was absent from the Hengda regular meeting, which was chaired by Sean, the company’s CEO and executive director.

Before this announcement, Xu Jiayin’s own whereabouts and status were always confusing; and since the "thunderstorm", the entire Hengda has also been in a state of "Schr?dinger’s cat", and any good news about it is often followed by a bad news. In July this year, Hengda reissued its 2021 and 2022 financial reports, and in August, Hengda Automobile officially announced a financing, but then it was exposed that Xu Jiayin had married and Hengda had filed for bankruptcy.

Xu Jiayin

In fact, the outside world is not surprised by Xu Jiayin’s investigation. Since the beginning of this year, a number of Evergrande executives have been detained, the most recent being Zhu Jialin, the former chairperson of Evergrande Life Insurance.

Today, Evergrande, as its name suggests, has become one of the greatest sources of instability that continue to affect confidence in the real estate market.Among other top real estate companies, Sunac is one step away from the success of overseas debt restructuring. Country Garden has just completed the extension of domestic debt, but Evergrande has delayed it again and again. Finally, on September 22, it announced that "the relevant agreement arrangement meeting originally scheduled for September 25 and September 26 on the proposed restructuring will not be held."

In terms of policy, there have been frequent positive developments in the housing market recently, and "recognizing houses but not loans" has blossomed in various places. Guangzhou has fired the first shot of some first-tier cities to liberalize purchase restrictions.

However, Hengda is a constant source of bad news.

An industry insider who did not want to be named told the box lunch financial analysis that the most important issue for Evergrande at present is still the "protection of Jiao Lou", so the final outcome of Xu Jiayin and other senior management teams may not be settled until all parties reach a consensus on the protection of Jiao Lou and other issues.

This may mean that with the introduction of a series of policies, the risk disposal of leading real estate enterprises has made progress, and the final fate of Evergrande is entering the countdown.

01

Speculation about the fate of Evergrande’s executives began last year.

In the middle of last year, Xia Haijun, the former chief executive of Evergrande Group, traveled to Hong Kong on the grounds of dealing with overseas debts. Since then, his whereabouts have been completely unknown. Some say he is in Canada, others say he is in Australia, and more people believe he has gone to the United States.

Before Hengda’s thunder, Xia Haijun had long held the "No. 2 position" in Hengda, known as the "working emperor in the real estate industry". Although he was a "part-time worker", Xia Haijun, who was around Xu Jiayin, was obviously better informed. He sold his holdings of Evergrande dollar bonds and Evergrande stocks before Hengda’s thunder, accumulating more than 1 billion yuan.

On September 26, some media said that Xia Haijun and Pan Darong, the former chief financial officer of Evergrande, had been detained or taken away by the police, but some industry insiders questioned this. "Isn’t he in the United States?" the person said. "Of course it doesn’t matter where he is, and you can’t run away if you really want to catch him."

In addition to Xia Haijun, the whereabouts of several other important executives in Hengda are relatively clear.

In January this year, Ke Peng, the former CEO of Evergrande, was taken away by the police for investigation due to his involvement in Hengda’s old reform in Shenzhen, becoming the first Hengda executive confirmed to be behind bars.

The old renovation project is still the most important "ballast stone" of Evergrande, and there are many interests involved. According to Evergrande’s financial report, as of June 30, 2023, the company has a land bank of 190 million square meters and participated in 78 old renovation projects, including 55 in the Greater Bay Area (34 in Shenzhen) and 23 in other cities.

After half a year of calm, on September 16, Hengda Wealth General Manager Du Liang and other suspected criminals were taken criminal coercive measures by Shenzhen Public Security; five days later, on September 21, there were media reports that Zhu Jialin, the former chairperson of Hengda Life, was taken away for investigation.

Xu Jiayin enters the end game

Hengda Fortune and Hengda Life Insurance are the two most important pieces of Hengda’s financial map, and they are also Xu Jiayin’s "money bag".

Since August 2021, Hengda Wealth has experienced difficulties in redeeming. Xu Jiayin also shouted at the time, "I can have nothing, but the investors of Hengda Wealth cannot have nothing."

But Xu Jiayin reneged on his promise. On August 31 this year, Evergrande Wealth issued a document saying that because the asset disposal was not as expected, it did not obtain the asset disposal funds and could not carry out the payment in the month. With the arrest of Du Liang and others, whether Xu Jiayin "has nothing" may come to a conclusion.

As for Hengda Life, the day before Du Liang’s arrest, the China Banking and Insurance Regulatory Commission had approved Haigang Life to take over its insurance business and corresponding assets and liabilities. Referring to the previous investigation process of "Anbang Department", with the takeover of Hengda Life, it will also be clear whether there is a "trick" in Hengda’s operations before the thunderstorm.

So far, although it is still doubtful whether Xia Haijun and others have been controlled, Hengda’s old reform and financial traders have been controlled by relevant departments, and Xu Jiayin has been forced to take coercive measures. The regulatory authorities’ disposal of Hengda has entered the final stage.

In addition, it is worth noting that on the evening of August 14, the introduction of Xu Jiayin’s wife Ding Yumei in the notes to Evergrande’s announcement changed from "Mrs. Xu" to "Ms. Ding Yumei". With the progress of Evergrande’s disposal, the hidden feelings behind this marriage may also come to light.

02

Under the drastic changes in the fortunes of the core personnel, Evergrande’s business has also been affected.

Of course, for Evergrande, whose total liabilities 2.40 trillion, it is difficult to make any progress in the specific business. Evergrande’s most important "business" before is workout.

But it is precisely because Hengda’s debt hole is too large and difficult to return, and it is also difficult to promote the workout business. Since the beginning of this year, except for a few positive times, Hengda has faced the debt problem in a "flat" way.

According to public information, as of the end of July, Hengda Real Estate involved more than 30 million yuan in pending litigation amounts totaling 437.743 billion yuan, due unpaid debts of 2775.01 billion yuan, and overdue commercial tickets totaling 207.50 billion yuan. At present, Hengda Real Estate has more than 600 pieces of information on the person subject to execution, and the total amount of execution exceeds 55.70 billion yuan. In addition, there are many restrictions on consumption orders, dishonest persons subject to execution (Lao Lai) and final case information.

Under such pressure, on the evening of July 17, Evergrande reissued its 2021 and 2022 annual reports, which had been difficult to produce for two years, allowing the outside world to get a glimpse of Evergrande’s business in the past two years.

Xu Jiayin enters the end game

Financial data show that the past two years Hengda total net loss of 812 billion yuan, as of the end of last year, the company’s total debt 2.43741 trillion yuan, excluding contract liabilities for 1.71639 trillion yuan.

Even if the above figures make people gasp, investors are still willing to believe that this is a positive to some extent. After all, the issuance of financial reports is an important precondition for Evergrande’s stock to resume trading. In addition, Evergrande filed for bankruptcy protection in the United States on August 18, which is also seen by the outside world as the latest progress of Evergrande’s workout.

Therefore, although Hengda shares fell by nearly 80% on the first day of resumption of trading on August 28, with the restructuring seeming to be progressing and the introduction of multiple favorable policies in the real estate market, Hengda’s share price rose by 327% from the low point on the day of resumption.

But as Hengda executives were investigated one after another, the overseas workout review meeting was announced to be put on hold, and Hengda’s share price fell again. On the afternoon of September 27, after the news of Xu Jiayin’s residential surveillance broke, Hengda stocks collectively fell, and China Hengda, which had risen 14% in early trading, closed down 18.99% at HK $0.32, almost all of its previous gains.

According to media reports, after the workout meeting was put on hold, some overseas creditors of Evergrande Group said that if Evergrande could not propose a new workout plan before October 30, they would apply for liquidation.

03

As executives are being investigated one after another, the outside world is most concerned about when and how the lid on Evergrande’s fate will be opened.

The aforementioned industry insiders believe that Evergrande’s fate is likely to surface one step ahead of Xu Jiayin and other executives. He believes that whether it is by Evergrande itself, or through the cooperation of local governments, platform companies, asset management companies and other entities, after a clear and appropriate solution is formed on issues such as the protection of the building, the management may be held accountable. How to pursue it may also refer to their cooperation in the whole incident.

Xu Jiayin enters the end game

Overall, compared with Xu Jiayin’s personal fate and the fate of Evergrande, the current more urgent is the fate of the owners of Hengda’s unfinished building.

Now even Xu Jiayin and other senior executives have been investigated one after another, which either means that the relevant matters have been identified, or it means that the relevant departments no longer believe that Xu Jiayin has the will and ability to solve the relevant problems.

In fact, with the successive introduction of favorable policies, there has been much progress in risk management for housing enterprises other than Hengda.

On September 19, Sunac China’s overseas debt restructuring plan was passed with a high vote, and Sun Hongbin, who had been burnt out, passed the risk. Since September, Sunac’s share price has also recovered.

The next day, Country Garden’s 15 billion yuan domestic debt was successfully extended, and in early September, Country Garden paid two US dollar debt coupons in time for the grace period deadline to avoid substantive default.

On September 15, Sino-Ocean Group also announced that it would start a comprehensive restructuring of overseas debt, and said that the company has not defaulted on any open market, and the coupons on domestic corporate bonds and overseas US dollar bonds have been successfully extended, and the extended domestic corporate bonds will be repaid on time.

Under the support of policies, real estate companies such as Sunac and Country Garden have not yet completely escaped danger, but they have the ability to resolve risks independently. However, at present, whether in terms of attitude or ability, Evergrande is obviously an exception.

Coincidentally, Ren Zeping, an economist who once worked for Evergrande, published an article entitled "Real Estate Policy is Entering a Historic Turning Point" through WeChat’s official account "Zeping Macro" in the early morning of the 27th when Xu Jiayin was exposed to residential surveillance. The article mentioned that "it is time to optimize and adjust real estate policy".It is recommended to establish a real estate rescue fund by compacting the local main responsibility and supporting financial instruments to support the stability of the property, and to support high-quality real estate enterprises, especially private real estate enterprises, and support AMC and other mergers and acquisitions in the industry.

In fact, the "dismemberment" of Evergrande has been quietly carried out.

On the evening of September 27, Shengjing Bank (HK.02066) announced that it plans to sell some credit assets in accordance with laws and regulations, and the purchaser is Liaoning Asset Management Company.

Shengjing Bank used to be Evergrande’s "shadow bank", while Liaoning Asset Management Company is mainly engaged in the bulk acquisition and sale of non-performing assets of financial enterprises, which is controlled by the Liaoning Provincial Department of Finance.

There is not much time left for Evergrande.

Huawei Cloud Zhang Peng： Brand acceleration solutions are deeply empowered, and partners are working together to inject growth momentum into China brands.

　　　On March 15th, Huawei Cloud & Huawei Terminal Cloud Innovation Summit 2024 corporate brand building theme forum was successfully held in Huangshan, Anhui. At the meeting, Zhang Peng, vice president of Huawei Cloud China and CMO, said that facing the difficulties and challenges of the new era, brand has become one of the driving forces of business growth and corporate culture. To achieve a great brand requires enterprises to change their consciousness, use the right methods, build a good process and embrace brand transformation. I believe that China should have more brands to grow up and give more and better choices to customers around the world.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　How is the Huawei brand tempered by accumulating brand potential energy?

　　Brand building has never been achieved overnight, but the result of long-term operation and Excellence. At the event site, Zhang Peng shared the underlying logic of Huawei’s sustained brand growth by combining Huawei’s practical experience in management, marketing and service.

　　According to Zhang Peng, Huawei has a clear understanding of its own brand building: First, brand is strategy. Huawei drives business strategy with core values, then drives brand strategy, and then delivers it to customers through integration; Second, the brand is the top project. The strategic direction choice, investment determination and implementation will of enterprise managers play a key role in brand building. Finally, the brand is "played". It includes products, corporate image, marketing communication, service experience and all other sensible elements. Only by delivering tangible value to users can the brand become popular and develop with high quality.

　　In terms of management and operation, Huawei has built a brand strategy system driven by value, and a management system and process architecture with process as the core, which also enables the experience to be replicated, enables the excellent to be replicated, and ensures the stable and efficient operation of the business. Based on the need for in-depth insight into market segments, Huawei also introduced the MTL process construction. After the process of "first rigidity, then optimization, and then solidification", the enterprise market gradually changed from the perspective of pure sales to the realization of enterprise goals through "camp", further driving the growth of brand business.

　　Brand building "trinity", achieving great brands in the new era

　　At present, with the tide of global digitalization, China enterprises are facing unprecedented opportunities for technological innovation, and at the same time, they are also facing various problems in brand building. In the long run, the trend of China enterprises moving towards the high end of the global value chain will not change, and the rise of China brand is imperative, so it is necessary to steadily upgrade brand building.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　Zhang Peng pointed out that brand is a systematic project, which needs to be built and managed by professional methods. Only by perfecting the process architecture and brand system can we achieve a lasting and great brand. At the meeting, Huawei Cloud also released the "Brand Acceleration Solution" with partners, the "Trinity" of brand consultation, brand alliance and intelligent brand marketing solution, and "Yunyun Collaboration" to accelerate brand growth.

　　In brand consultation, Huawei continues to open brand management practice methodology for the whole industry, covering brand strategy implementation, diversified brand management, DSTE+MTL process, expert service projects, etc., to help enterprises in various industries effectively enhance their brand power; At the level of brand alliance, Huawei Cloud, Terminal Cloud and Ecosphere partners have joined forces to deepen mutual trust and cooperation, and fully combine brand endorsement, joint marketing, business opportunity sharing, resource collaboration and brand going out to sea to promote the practice of brand building; At the same time, Huawei also provides diversified and differentiated end-to-end brand and marketing solutions, solves the pain points of users in marketing, sales and service through digital means, empowers brand building and promotion with technology, and helps each brand achieve "greatness".

　　The times are developing, and brand building should also keep pace with the times. Along the bridge of "Yunyun Collaboration", I believe that China enterprises will be more confident, determined and emboldened. Facing the future, Huawei will also walk side by side with more partners and seek common development, so that more China brands can be seen.

Reveal the red traffic line for the first time! The CCTV-1 TV series Top Secret Mission premiered tonight.

　　Pay tribute to the secret and great! Celebrating the 100th anniversary of the founding of the Communist Party of China (CPC), a major revolutionary historical TV series."Top Secret Mission" will be premiered on CCTV-1 in prime time tonight!

　　The play was directed by Bai Tao, starring Zhang Tong, Hanson and Mou Xing, starring Jia Hongwei, Hou Yu, Shi Yu, Liu Mengke, Liu Weihua, Liu Fangyu and Wang Gang, and featuring Li Yixiang, Zheng Guolin, Hou Xiangling, Sun Hongtao, Han Qing, Wen Xin and Liu Hui. It tells the touching story of red traffic policemen who are loyal to their duties, courageously devoted to their work.

　　The fate of the country, the rescue!

　　During the Agrarian Revolutionary War, the Central Red Traffic Line was established as three main secret traffic lines, namely, the Yangtze River Line, the Northern Line and the Southern Line, in order to strengthen the contact between the Central Committee of the Communist Party of China authorities and revolutionary bases such as Hunan, Hubei, Jiangxi, Anhui and Fujian, Guangdong and Jiangxi.

　　In more than 1,300 days and nights, the central red traffic line escorted more than 200 central leaders and important party cadres to the Soviet area safely, purchased and transported more than 6,000 loads of materials, and transported a large number of important documents and information of our party and army.

　　The revolution is willing to leave blood, and life and death are common things. Groups of traffic policemen have gone through hardships for this purpose, interpreted their loyalty and firm belief in the Party with actions, and made a road with their lives, a road for the Communist Party of China (CPC) to win.

　　Secrecy is more important than life, and responsibility is more important than Mount Tai. In the play, Pan Yuqing, Zou Shubao and other traffic policemen fought bravely with the enemy in a complex environment, courageously devoted themselves, and made great contributions to the China revolution. Tonight, Top Secret Mission will take you to their story!

　　Put on the liver and drain the gallbladder, and do not disgrace the mission!

　　In order to truly reproduce the hard work and life of the red traffic policemen in those years and restore the historical features to the greatest extent, the crew of Top Secret Mission moved to Fujian, Guangdong, Zhejiang and other provinces and returned to the red hot land. More than 90% of the scenes were shot in real scenes.

　　In production, "Top Secret Mission" used the carbon fiber T8 electronic telescopic gun which is rare in China, and shot TV series at movie level. The whole drama has about 1500 special effects shots, with more than 500 scenes, including 146 main scenes. The scene involves Shanghai, Guangdong, Fujian and other places, and restores the docks, old streets, shops, former sites of traffic stations, characteristic earth buildings and residential houses, presenting the most authentic time scenes.

　　As a major revolutionary historical TV series, the main characters of Top Secret Mission are all adapted from real prototypes. In the CCTV-1 hit drama The Awakeing Age, Zhang Tong plays Li Dazhao, and this time in Top Secret Mission, he plays a passionate young man Pan Yuqing.

　　In an interview, Zhang Tong said: "Although Pan Yuqing is a mud leg, he still has some heroic aspirations similar to Mr. Dazhao. This ambition, I think, is the same, that is, I want people in this land of China to live a good life. "

　　As the finale of the trilogy of "Jue" which landed on CCTV-1 prime time after "Desperate Defender" and "Casting Sword in Desperate Situation", can the meticulously created "Top Secret Mission" create more glory? Looking forward to your attention and test.

　　Revealing the red traffic line for the first time,

　　True reproduction, secret and great!

　　Lock CCTV-1

　　Prime time tonight

　　"Top Secret Mission" premiered heavily!

　　Supervising Zhang Xuemei, Shen Jijun.

　　Editor-in-Chief Yang Chunguo

　　Responsible for editing Chang Yang and Liu Chao.

What are the TOP10 popular destinations for Lantern Festival？ Youth groups become the main force of travel

Text/Yangcheng Evening News All-Media Reporter Literature and Art
The Spring Festival holiday in the Year of the Tiger ended, and the Lantern Festival followed. After the Spring Festival, the off-peak travel ushered in a small climax. According to the latest booking data of Tuniu Travel Network, during the Lantern Festival, Sanya, Xiamen, Lijiang and other places became the top three popular destinations in China, and theme parks and characteristic theme hotels became popular holiday opening methods.
Youth groups become the main force of travel, and "Hotel+"unlocks more leisure time.
According to the booking data of Tuniu Travel Network, during the Lantern Festival this year, tourists from Nanjing, Beijing, Shanghai, Shenzhen, Yinchuan, Guangzhou, Harbin, Shenyang, Hohhot and Hefei were the most enthusiastic.
In terms of destination selection, Sanya, Xiamen, Lijiang, Zhuhai, Harbin, Beijing, Shanghai, Nanjing, Chengdu and Zhangjiajie have become the top ten popular cities for the Lantern Festival. According to the user data of Tuniu Travel Network, this year’s Lantern Festival, young people aged 26-35 became the main force of travel, accounting for 36%.
Although the Spring Festival holiday has passed, the tourism market has not significantly "cooled down". According to data from Ctrip, the number of hotel reservations for the Lantern Festival this year has increased by 45% compared with last year, and the trend of "hotel vacation" still exists.
"During the three days before and after the Lantern Festival, the order volume of domestic theme hotels increased significantly, which ushered in another small peak after the Spring Festival." According to the person in charge of the hotel business of Tuniu Travel Network, the demand for hotels nowadays is more personalized, and the distinctive hotels represented by hot spring hotels, resort hotels, paradise hotels and online celebrity B&B have won the hearts of a large number of young users.
The popularity of the "Lantern Festival" increased by 312%, and the tickets for scenic spots increased by 30% year-on-year
Major scenic spots all over the country have also made full preparations for festival experiences such as watching lantern exhibitions, enjoying folk customs and night tours of intangible cultural heritage. A few days ago, the reporter learned from Ctrip that the booking volume of tickets for the Lantern Festival this year increased by nearly 30% compared with last year, and the search popularity of the keyword "Lantern Festival" increased by 312% a week later. The search volume of popular lantern festivals such as "Welcome the Spring Festival in Yuyuan Garden in 2022" and "Zigong China Lantern World" increased by more than four times compared with January.
According to the search popularity of recent lantern festivals, Ctrip counted five popular lantern festivals, namely: Zigong Zhonghua Lantern World, Yuyuan Garden in 2022 to welcome the Spring Festival (Yuyuan Lantern Festival), Longqingxia Ice Lantern, Shenyang Spring Festival Lantern Festival in 2022 and Shenzhen Bay Area Super Lantern Festival in 2022.
It is worth mentioning that young people in small towns love Lantern Festival more than those in big cities and small towns. According to the data of Ctrip Lantern Festival, the growth rate of tourists visiting the Lantern Festival scenic spots in fourth-and fifth-tier cities is much higher than that in first-tier and new-tier cities. In the fourth-and fifth-tier cities, the growth of the Lantern Festival in this year’s Lantern Festival is 62% and 30% respectively; The growth of fourth-tier cities is 80% higher than that of new first-tier cities.
Among them, Rizhao, Shandong, Zhumadian, Zhoukou, Jincheng, Shanxi, Zhangjiakou, Hebei, Zigong, Meishan, Suizhou, Hubei, Yining, Xinjiang and Siping, Jilin have the strongest atmosphere of enjoying lanterns and observing the New Year.
Source | Yangcheng Evening News Yangcheng School
Editor | Huang Zhouhui
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Financial support for science and technology, the real economy, just give money？ It’s not that simple.

On September 22nd, at the 5th Bund Financial Summit in 2023, discussions on how finance can support science and technology innovation and support the real economy kept coming.

Experts pointed out that the biggest problem for scientific and technological innovation is how to deal with the risks and uncertainties faced by innovation and how to cross the "valley of death"; Risk pricing and risk allocation are the most basic and important functions for the financial system. It is these that make finance and technological innovation have a natural connection, and also provide a perfect reason for finance to support technological innovation.

However, "the lack of risk identification ability, the dysfunction of risk pricing and risk allocation are precisely the Achilles heel of China’s financial system, which has also become the fundamental reason for the lack of financial support for scientific and technological innovation." Zhang Xiaojing, director of the Institute of Finance of China Academy of Social Sciences and director of the National Finance and Development Laboratory, said that the "structural advantages" of state-owned enterprises, the development responsibility and soft budget constraints of local governments, the institutional preference of financial institutions and the central government’s last resort have led to the irrationality of risk pricing and allocation of financial resources. However, he also stressed that the government should not play a role in supporting innovation and economic and social development, but "on the premise that the market plays a decisive role".

In addition to the weakness of the financial market, "ideological enlightenment" is also a key word. "Financial support for science and technology innovation needs an’ ideological enlightenment’." Traditional thinking is that "present" is the cumulative result of all "past"; What financial thinking values is the capitalization of "present" and "future". The value of capital depends on the expectation of the future, not the past, which is a real revolution and ideological enlightenment in epistemology. It is for this reason that the theoretical basis of financial support for science and technology innovation is that the current financial support for science and technology innovation should depend on the expectation of future scientific and technological innovation achievements.

This requires better tolerance. "Subversive innovation will have its own peers? Will there be a historical reference? None. " Zhang Xiaojing believes that it is necessary to enhance the inclusiveness of science and technology evaluation standards. At the same time, at the micro level, investment failure should be allowed, and state-owned enterprises should establish a fault-tolerant mechanism; To tolerate fluctuations and bubbles at the macro level, keeping the bottom line of risk does not mean zero tolerance for financial risks. The function of finance is realized in fluctuation, just as the function of price mechanism is that price is realized around value fluctuation, which means that supervision should be inclusive.

According to Xu Ming, a professor at the School of International Finance and Law, East China University of Political Science and Law, technology and capital are two wings of the real economy, while technological innovation and capital market innovation are two engines. He believes that capital market innovation can further stimulate the basic functions of the capital market, thus better serving the real economy.

How to innovate capital market? Xu Ming believes that from the perspective of financiers, it is necessary to further expand the proportion of direct financing. At the same time, the registration system should take the road of marketization. The marketization construction of capital market needs to handle "four relations" well.　

The first is the relationship between the government and the market. "This market should be: clear expectations and trust-based. Capital market is expected market, information market and capital market. Among them, expectations and information are prerequisites. Without information and expectations, capital cannot enter the capital market. " In Xu Ming’s view, the marketization of the registration system should first be expected clearly. On the one hand, it is necessary to maintain the scientific, reasonable and normal IPO issuance, on the other hand, it is fair and transparent in information disclosure.

The second is the relationship between the government and enterprises. To give the option to the market, the listing and pricing should be decided by the market.

The third is the relationship between the government and investors. In the process of IPO, information disclosure should be oriented to the needs of investors.

In addition, the relationship between the government and the intermediary agencies is to clarify the responsibilities and return to their duties. "The government can’t make decisions instead of intermediaries. The responsibility of the intermediary itself is fidelity. "

Editor-in-Chief: Zaifei

Author: Liu Huiyu

Source of the title map: upper view of the title map

Photo editor: Shao Jing