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Huawei Cloud Zhang Peng： Brand acceleration solutions are deeply empowered, and partners are working together to inject growth momentum into China brands.

　　　On March 15th, Huawei Cloud & Huawei Terminal Cloud Innovation Summit 2024 corporate brand building theme forum was successfully held in Huangshan, Anhui. At the meeting, Zhang Peng, vice president of Huawei Cloud China and CMO, said that facing the difficulties and challenges of the new era, brand has become one of the driving forces of business growth and corporate culture. To achieve a great brand requires enterprises to change their consciousness, use the right methods, build a good process and embrace brand transformation. I believe that China should have more brands to grow up and give more and better choices to customers around the world.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　How is the Huawei brand tempered by accumulating brand potential energy?

　　Brand building has never been achieved overnight, but the result of long-term operation and Excellence. At the event site, Zhang Peng shared the underlying logic of Huawei’s sustained brand growth by combining Huawei’s practical experience in management, marketing and service.

　　According to Zhang Peng, Huawei has a clear understanding of its own brand building: First, brand is strategy. Huawei drives business strategy with core values, then drives brand strategy, and then delivers it to customers through integration; Second, the brand is the top project. The strategic direction choice, investment determination and implementation will of enterprise managers play a key role in brand building. Finally, the brand is "played". It includes products, corporate image, marketing communication, service experience and all other sensible elements. Only by delivering tangible value to users can the brand become popular and develop with high quality.

　　In terms of management and operation, Huawei has built a brand strategy system driven by value, and a management system and process architecture with process as the core, which also enables the experience to be replicated, enables the excellent to be replicated, and ensures the stable and efficient operation of the business. Based on the need for in-depth insight into market segments, Huawei also introduced the MTL process construction. After the process of "first rigidity, then optimization, and then solidification", the enterprise market gradually changed from the perspective of pure sales to the realization of enterprise goals through "camp", further driving the growth of brand business.

　　Brand building "trinity", achieving great brands in the new era

　　At present, with the tide of global digitalization, China enterprises are facing unprecedented opportunities for technological innovation, and at the same time, they are also facing various problems in brand building. In the long run, the trend of China enterprises moving towards the high end of the global value chain will not change, and the rise of China brand is imperative, so it is necessary to steadily upgrade brand building.


　　Vice President of Huawei Cloud China, CMO Zhang Peng

　　Zhang Peng pointed out that brand is a systematic project, which needs to be built and managed by professional methods. Only by perfecting the process architecture and brand system can we achieve a lasting and great brand. At the meeting, Huawei Cloud also released the "Brand Acceleration Solution" with partners, the "Trinity" of brand consultation, brand alliance and intelligent brand marketing solution, and "Yunyun Collaboration" to accelerate brand growth.

　　In brand consultation, Huawei continues to open brand management practice methodology for the whole industry, covering brand strategy implementation, diversified brand management, DSTE+MTL process, expert service projects, etc., to help enterprises in various industries effectively enhance their brand power; At the level of brand alliance, Huawei Cloud, Terminal Cloud and Ecosphere partners have joined forces to deepen mutual trust and cooperation, and fully combine brand endorsement, joint marketing, business opportunity sharing, resource collaboration and brand going out to sea to promote the practice of brand building; At the same time, Huawei also provides diversified and differentiated end-to-end brand and marketing solutions, solves the pain points of users in marketing, sales and service through digital means, empowers brand building and promotion with technology, and helps each brand achieve "greatness".

　　The times are developing, and brand building should also keep pace with the times. Along the bridge of "Yunyun Collaboration", I believe that China enterprises will be more confident, determined and emboldened. Facing the future, Huawei will also walk side by side with more partners and seek common development, so that more China brands can be seen.

Global Connection ｜ The deep cooperation between Airbus and China aviation industry chain builds a bridge of China-EU cooperation.

    From design drawings to aircraft parts production and assembly, from flying in the blue sky after aircraft delivery to retirement and recycling … Airbus planes were born in China, witnessing the deep integration of China-EU aviation industry chain.

    Complete the architectural planning and design of the new factory building, build the enclosure guardrail, and promote the power system construction … The preparations for the second production line of Airbus A320 series aircraft in Tianjin are in full swing.

    Since 1985, Airbus has cooperated with China. Now more than 30 years have passed, and the total value of industrial cooperation between Airbus and China has also increased from 34.5 million dollars in 2005 to about 1 billion dollars in 2020. The continuous acceleration of cooperation between Airbus and China also witnessed the deep integration of industrial production between the two sides.

    Today, there are about 200 suppliers in China providing products to Airbus, and all Airbus civil aircraft models have parts made by China. In addition to civil aircraft cooperation, Airbus will also expand its cooperation to the helicopter field.

    More than 30 years of in-depth cooperation has not only made Airbus develop rapidly in China, but also made Airbus full of confidence in the China market.

    Reporter: Li Shuai Henry Hui Wang

    Produced by Audio and Video Department of Xinhua News Agency

    Produced by Xinhua News Agency’s International Communication Integration Platform

＂Changsha Nightlife＂ held a life stream of college students watching movies and moved the audience.


1905 movie network news Produced by, producer, screenwriter and director, starring,,,,, Wu Jun and Luo Gang, the film starring,, and friendship officially landed on the national big screen on April 28th. As the film with the most humanistic characteristics in May 1st this year, Nightlife in Changsha has gained wide resonance with its fireworks narrative, romantic temperament and healing style since its release, and its reputation ranks first among 18 May 1st new films.

A few days ago, "Changsha Nightlife" held a movie-watching activity for college students in Changsha, which was well received. Enthusiastic college students praised the real Changsha nightlife in Zhang Ji’s lens as full of texture, and even said that the unique four groups of characters were very attractive. Zhang Ji, the director, adopted a more life-oriented writing style in the film. Every scene contains small drama entanglements and details, and tells the stories of ordinary people in Changsha, a lively and hot city, with warm and delicate narrative techniques, bearing infinite fireworks and human feelings in "One Night in Changsha".


The real resonance of fireworks in Changsha touched Hunan audience with emotional temperature.

"Nightlife in Changsha" focuses on ordinary and warm people in Changsha, with the taste of the city streets at night as the bottom and the warmth of healing as the overall tone, and interprets the life in Changsha through the perspective of small people and multi-dimensional emotional pattern. Family, friendship and love run through it and blend into the night in Changsha. This is not only a night in Changsha, but also a night spent by every ordinary person in China.

As a native of Hunan, Zhang Ji admits that Nightlife in Changsha is a film dedicated to his hometown. The film also gathered a group of Hunan masters to cheer together to help out. YIN FANG, LAY, Luo Gang and Liao Fan are all authentic Changsha people, while Zhang Jingyi, Wu Jun and Ahu、Yue are all Hunan actors. Zhang Ji, the director, chose Changsha as the background of his first film creation, which came from his own emotional motivation as a Hunan native. In the whole creative process of the film, he also abandoned the traditional creative mode and made the film "a little personalized and regional". In addition, many Changsha dialects in the film have also resonated deeply with Hunan audiences. Director Zhang Ji also said that the language in the film also represents the development of the city. Actors from different regions use different dialects, making Changsha, a vibrant city, more diverse, more open and more inclusive.


Nightlife shows different urban customs and brings new experiences to the national audience.

The film "Nightlife in Changsha" was filmed at night. In addition to the unique night scene of Changsha, the audience was deeply impressed by the beautiful night scene of Xiangjiang River and the vibrant night market culture in the camera, and thanked the director for letting the national audience enjoy this unique "Changsha Wonder".

In order to create this film, Zhang Ji specially arranged a period of time to travel to Changsha to collect wind and immerse himself in the city. When he strolled to liberate the west at 1 am, he was deeply shocked by the enthusiasm and freedom shown by the young people on the road, and he felt the vitality of every ordinary person who loves life and is ready to rush to tomorrow in the night. The crew started at five or six o’clock in the evening every day for 32 nights, and finished at six o’clock in the morning the next day, because the film had to be presented at night. However, through this shooting, all the masters have a new experience of Changsha, and it is the interweaving of night and day in Changsha that produces the unique charm of the city.


The director talked about shooting interesting scenes. LAY Zhang Jingyi gave a performance.

As a special performance of this film, LAY’s performance surprised many audiences, and everyone said that his true colors in Changsha Yazi were too substitutive. LAY plays the talk show actor He An, and the bond between her parents is touching. Director Zhang Ji said at the exchange site that it is the authentic Changsha dialect and talk show scenes in LAY that show the charm of the role 120%.

In addition, many viewers were moved by Xixi (Zhang Jingyi)’ s bravery and frankness, and director Zhang Ji also shared the interesting stories during the filming. When filming the scene of Zhang Jingyi singing in downtown, even though she was recognized by the audience at the scene, she broke her tension. "I feel that this character is like He Xixi, and she seems to leave the city the next day naively, and this unique sneak shot scene is also because" after the barriers between actors and audiences are broken, this kind of life-style film is more unique ".


The first film starring Changsha detonated the soul of Star City Group.

As a film starring Changsha, Nightlife in Changsha won unanimous support from Changsha people as soon as it appeared. Changsha, online celebrity, which was in a terrible fire, finally got its own movie, which ignited the pride of many Changsha people in their hometown.

The film runs through the "feelings of Changsha" from beginning to end, not only the familiar scenes in the streets and lanes, the spicy and delicious Hunan dishes on the table, the blurted Changsha dialect, but also the music of the film is full of Changsha’s unique charm. The opening song "Xiangjiang River Water" is a high-burning explosion field, and LAY rap in Changsha dialect to express the pride of Changsha people; The theme song "Sender Changsha" sung by Bird, Land Rover and Ahu、Yue is like an emotional letter written by Changsha to everyone, full of the warmth and tolerance of this city, which makes many migrant workers cry after listening to it; The propaganda song "Life is too short to have another bowl" sings Changsha’s spiritual temperament and attitude towards life through rice noodles, the most familiar food in Changsha. At the premiere event in Changsha, many old Changsha people couldn’t hide their excitement. They recounted the authentic details of Changsha in the movie, such as the old serving rule of "No fish in the sixth bowl", the sound of the Hunan nursery rhyme "Moon Baba" … Some young people who just arrived in Changsha said that they finally understood "why Changsha is a city with such a strong sense of happiness" after watching the movie, saying that they had "seen the movie". Nightlife in Changsha makes the soul of Changsha Youth League more and more "off the charts". Many Changsha audiences and even Hunan audiences spontaneously went to the short film barrage released by the film to wave flags and shout for Changsha, support their hometown together, and call friends to support their hometown movies.