月度归档： 2025 年 11 月

Maybach, a century-old luxury car brand "ceiling", what is the brand and service connotation behind its interpretation of "extreme luxury"?

This top luxury brand, which has officially entered the automotive market for 101 years, shows the public and the industry that behind the luxury, Maybach takes courtesy as the respect, and releases the elegant, calm and meticulous brand temperature and value. From product experience to Client Server, Maybach’s interpretation of the ultimate "courtesy" concept shows Maybach’s brand value proposition of guarding and caring for car owners, drivers and passengers with different roles in the car, and pedestrians and vehicles on the road in a broader pattern. Through every detail of "treating each other with courtesy", Maybach’s "courtesy" concept also resonates with the progress of the automobile industry, the progress of the automobile society, and the development of the humanistic spirit.

From "etiquette", "courtesy", "courtesy control"

Understand the essence of Maybach’s brand

In order to allow car owners, users and the public to deeply understand and experience Maybach’s ultimate "ritual" concept, and to resonate more and more strongly with the original intention of Maybach’s brand, Mercedes-Maybach specially created the Travel Butler Training Academy.

A few days ago, the reporter experienced the entire training course of the Mercedes-Maybach Travel Butler Training Institute. One of the deepest feelings is that the brand "ritual" concept delivered by Maybach is not high and unreachable, but the atmosphere is generous and warm. Maybe you are the owner of this supreme "ritual" device, the driver and passenger in the car or the pedestrian you don’t know on the road. When you meet Maybach, you will feel safe protection and meticulous care in its respectful "ritual" encounter.

The training institute presented Maybach’s exclusive etiquette, courtesy, and courtesy control three high-quality courses for the participants in the training. In the learning and experience, every brand friend felt the exclusive service that exceeded expectations in the brand "courtesy" of Maybach "with courtesy as respect and with courtesy".

In the "etiquette" course training, the lecturer brings a vivid etiquette class to the students by telling the etiquette norms of different travel scenarios and different occasions, combined with the "fully armed" configuration created by Maybach under the concept of "ritual". From driving to riding, from driver, passenger to pedestrian on the road, no matter what role you are, when you have an intersection with Maybach, you will be cared for and moved by its etiquette style. In the immersive etiquette course, the students also had a deeper understanding of Maybach’s emphasis on the integrity of etiquette: Maybach’s interpretation of etiquette is not only for users and passengers, but for people who have a touchpoint with the Maybach brand, in different roles, different identities, and different occasions. It can be like a gentleman, so that more people can truly feel the "ritual" of "ritual" as respect.

In the "Courtesy" course, the lecturer specially showed the reporters the natural sound quality and intimate personalized adjustment function of the professional-grade Voice of Berlin audio installed on the Maybach S-Class. When the students entered the rear cockpit of the Maybach S-Class, the lecturer made different styles of music feel a unique auditory feast brought by the passengers in different positions through personalized adjustment of sound quality and volume. It is worth noting that this audio personalized adjustment function maximizes the supreme "ceremony" of Maybach in the details. The personalized adjustment of the sound setting of the Maybach S-Class can meet the multiple personalized needs of the passengers who do not pass through the location in the cockpit. For example, if the passenger sitting on the left in the back row wants to experience a more immersive sound effect, then through the personalized adjustment function, a concert orchestra or concert singer can play and sing as if standing in front of the passenger on the left in the back row. For example, if the rear passenger needs to make an important call while listening to music, then the personalized adjustment of the sound can create a quiet space for the rear passenger in just a few seconds.

The unique "Li Yu" course left a deep impression on the students. From extreme challenges to extreme comfort, under the guidance of the instructor, the students experienced the ultimate performance of Maybach’s "ice and fire". Whether it is thrilling emergency braking or smooth and comfortable driving, Maybach uses the ultimate safety and comfort performance to interpret the highest standards of peers with "Li Yu". In the driving experience of "soul tripod", precise docking, placing a water cup full of water on the hood and ensuring that the driving water does not spill, the students felt Maybach’s almost harsh pursuit of "Liyu", and at the same time, they also truly experienced the constantly upgraded and complete safety technology, which is the basis for Maybach’s "Liyu" to benefit car owners, drivers, passengers, pedestrians, etc., and even society.

Maybach’s "rites" are not exclusive to only users, but pass more positive energy based on service, safety and etiquette to the society through the supreme "rites" devices. And this may be the brand tone of Maybach’s "rites as honor, walk with rites, and treat the world with rites", bringing inspiration and value to the entire industry and the entire automotive society.

The Resonance of Maybach and China’s "Li"

As a state of propriety, China has been worshipping "propriety" for a long time since ancient times.

In the Chinese market, the spiritual connotation of Maybach’s "ultimate luxury" is in harmony with the cultural heritage of Chinese civilization’s "respect for ceremony". In 2014, the Mercedes-Maybach brand made its world debut in Guangzhou, China, which was also the first global launch of Mercedes-Benz’s new brand and model in overseas markets. The Mercedes-Maybach S-Class was unveiled simultaneously as the brand’s first product, evoking resonance with Chinese customers with the humanistic expression of "treating the world with courtesy".

In 2019, Mercedes-Maybach once again arrived in Guangzhou, China, and the Mercedes-Maybach GLS SUV made its world debut, extending the "Extreme Luxury" to the SUV field, further expanding the product lineup, and expressing the value of "courtesy to the world". Together with the Mercedes-Maybach S-Class sedan, it brings "double gift" to tens of millions of customers.

In 2022, at the beginning of the new century of the Maybach brand, Mercedes-Maybach will continue to integrate the pursuit of ultimate experience and innovative technology while adhering to the traditional essence of the brand, so as to create a continuously advanced brand "ritual" concept. In the future, under Mercedes-Benz’s strategy of focusing on luxury, Mercedes-Maybach, as the core brand of the high-end luxury matrix, will continue to carry a heavier connotation of "ritual", and create more desirable luxury cars for social sages with more limited editions and selected cross-border models.

Continue to cultivate deeply, praise peers　

In fact, in line with the concept of "heart luxury", in the past few years, Mercedes-Maybach has been deeply involved in the brand, products, dealer network, Client Server and corporate social responsibility, and has steadily established the top service benchmark in the industry.

It is understood that at the service level, Mercedes-Maybach has an exclusive reception area in the selected dealer showrooms, which is called "Mercedes-Maybach Lijing". In 2022, Mercedes-Maybach will continue to optimize the physical brand experience, and the world’s first "Mercedes-Maybach Lijing City Brand Center" will be located in Shanghai, China, providing Chinese customers with a true scene where they can experience the Maybach brand and products in an all-round way. At the same time, since 2021, Mercedes-Maybach Travel Butler Training Academy has been successively launched in Beijing, Shanghai and Shenzhen, and is very popular with car owners and travel butlers. This year, the Mercedes-Maybach Travel Butler Training Academy will also be held in Beijing, Hangzhou, Chengdu and Guangzhou, so that more Maybach car owners and more people who love the Maybach brand can feel the respect and courtesy and safety protection of the Maybach brand. Maybach not only continues to enrich its connotation of "courtesy" through continuous innovation of service concepts and continuous exploration of service practices, but also contributes to the healthy and sustainable development of the automotive society.

▍Source: Deep Blue View

▍Author: Tan Zhuo.

▍Editor: Wang Chen

Normalized nucleic acid detection is a market scale of tens of billions. But under this seemingly arachis duranensis, the third-party nucleic acid detection companies have fallen into the "default door" of payment. In Henan, several well-known large nucleic acid detection enterprises have government guarantees. In order to withstand the pressure of cash flow, some business owners borrowed 40 to 50 million yuan from the bank and put it in it. A third-party testing company participated in the large-scale screening of nucleic acids in Shanghai. "I have been doing it for a month or two, and I haven’t settled the account yet.If it is a large-capacity enterprise, the cost of light reagents a day is several million."A nucleic acid testing company in Shenzhen, the repayment of last year’s nucleic acid screening, has not been received until March this year. A small company in a southern city, which transformed from genetic testing of innovative drugs to nucleic acid testing industry, even regretted entering the company.

"Some payment cycles can be as long as six months to nine months, and once a quarter is very fast. It is normal for this kind of enterprise-side payment to drag on for half a year or a year. "The head of a state-owned nucleic acid testing company in Beijing mentioned that there are hundreds of millions of arrears. These big companies, even if they have a special business team to ask for this sum of accounts receivable, will eventually have to go into battle personally to recover the money. Then the nucleic acid testing enterprises that enter the market are not strong in their own strength, so they have to be carried by the boss himself. But no one can answer how long it can last. Now, the nucleic acid detection enterprises entering the company will inevitably encounter the situation that the price of nucleic acid detection is constantly decreasing, the cost is high, but the profit is getting thinner and thinner."In the future, nucleic acid testing companies are increasingly fighting for scale costs and cash flow."This is almost the consensus of all the testing institutions of nucleic acid enterprises.

–01–

Difficult payment

In the days when there is no payment for two months, what we have to face is the labor cost of a sampler approaching 100 yuan for an hour, the cost of hundreds of thousands of reagents every day, and the cost of laboratory staff of about 2,000 yuan a day, which makes a small third-party testing company in Shanghai fall into the crisis of broken capital flow at any time.　

These small and medium-sized enterprises can only keep asking for information from different departments in the city and get a positive reply-The expenses of sampling personnel are paid by the district finance, and medical insurance is not taken.Every time the test samples of residents’ screening are arranged by which department in the city or district, they will be refunded to whom.　

Although the departments arranged in each district are different, some district inspections are assigned to enterprises by the Economic and Information Committee, and some district sampling kiosks are coordinated by the National Development and Reform Commission. In the end, the money is paid by the district finance. This can be seen from the people who attended the meeting of the organization enterprises in the city.In the memories of several nucleic acid screening, there are representatives of development and reform, economic and information, health care and medical administration, and few medical insurance departments.　

This payment should have been accounted for long ago, but it was stuck for a long time when it came to financial allocation. Until mid-April, the company only got less than one-third of the advance payment.　

A nucleic acid testing company in East China, after half a year of completion, the government began negotiations. "The price given by the government is particularly low, and the company said that I will not do it. The government has only let go of a little bit, giving enterprises a little room for meager profits. " The insider said.　

Compared with selling test kits, third-party testing is actually a hard job, with high cost of samplers and high cost of bank loans. Low profit, relying on running water to support turnover.　

But for large companies, even if the cost of nucleic acid testing is not returned, the impact is not great. In the company where the above-mentioned people are located, nucleic acid testing only accounts for less than 1/5 of the company’s revenue."Such a large-scale company is easy to ask for money, with a dedicated business team and good government relations. If there are some problems, the government will have to go to the bottom and cannot be ruined. "　

Small companies are another extreme dilemma. "The running water can run well. If the cost is well controlled, it may be a little profitable, but if the cost is not well controlled, it is a running water with little profit." A practitioner lamented that in good times, although there are hundreds of thousands of running water a day, I really don’t know when this money can be recovered."The smaller the place, the more complex the network, the more difficult it is to collect money, and almost all the leaders go into battle in person. If you can’t get it back, you have to be the boss himself. "

–02–

Game between medical insurance and finance

Who will pay for nucleic acid testing has always been a difficult game. On May 26th, the National Medical Insurance Bureau officially stated that before the cost of normalized nucleic acid testing would be borne by local governments, the buyers in different places were different. In Shanghai, Zhejiang and other places with rich finances, the payment for nucleic acid testing is divided into two parts:If it is a nucleic acid screening organized by the government, it will be covered by the finance; The nucleic acid test in the hospital can be reimbursed by medical insurance.In some places, the cost of nucleic acid testing is jointly paid by medical insurance and finance.　

An industry source pointed out that according to the normalization requirement of nucleic acid detection every 48 hours, the medical insurance fund will run out every month in populous provinces like Shandong and Henan.The balance of medical insurance in Shandong Province and Henan Province is 12.8 billion yuan and 11.78 billion yuan respectively, with a population of 102 million and 99 million, which is only enough for 71 days and 68 days of nucleic acid detection.　

In some economically fragile areas, medical insurance funds have reached a bottleneck, and the time for paying premiums has been delayed again and again. In order to help enterprises tide over the difficulties, some areas have reduced the medical insurance rate, and the current fund income has been affected.

In a southern province, 70% of the personal medical insurance account and 30% of the financial account are for employees’ medical insurance. If it is residents’ medical insurance, the outpatient department will co-ordinate 70% and the financial department will pay 30%. This guidance was extremely difficult when it landed in a city under the province. The director of the city’s medical insurance bureau said frankly,"The medical insurance funds have been very tight, and the outpatient department co-ordinates this part. We are responsible for the hospital. If we have to give the people free nucleic acid within the scope of the contract, the hospital is under great pressure."　

He reported this situation to the mayor in charge, and the pressure on the medical insurance fund was relatively high. The mayor in charge of medical insurance also recognized this suggestion and adjusted the policy appropriately. All the nucleic acid expenses of inpatients and those who should be examined should be paid by the finance.　

The municipal finance promised at that time not to use the medical insurance fund for these expenses. But a month ago, the city’s finances could not support this expense.

“People in the financial department told us that finance is very difficult now and there is no money. I hope to implement the original policies of the province in a unified way. "After the National Medical Insurance Bureau officially stated that the cost of normalized nucleic acid testing will be borne by local governments, this burden has been put on finance again.

–03–

Local financial dilemma

There are too many loopholes to be filled by local finance. A third-class and second-class regional medical center in Shanghai earned 120 million yuan every month in the past. Starting from March, the monthly revenue will not exceed 10 million.The hospital will allocate funds for killing this part of the anti-epidemic materials, and the financial resources will also make up for the sharp drop in revenue.It seems to be a drop in the bucket, but as far as the financial department is concerned, it is already exhausted. A district government official in Shanghai said,"Finance is now going to protect the cost of nucleic acid, but also to protect people’s livelihood, daily government supplies, all of which are free. There is only such a piece of income, but the expenditure is constantly increasing. "

In Shanghai in 2021, it is impossible to predict that there will be such frequent screening this year, and write this public health expenditure into the government budget. The data is even more shocking. According to data from the Ministry of Finance,In April 2022, the national fiscal revenue, that is, the general public budget revenue, was about 1.2 trillion yuan, a sharp drop of 41.3% compared with the same period of last year.In 2021, the fiscal revenue of 31 provinces, municipalities and autonomous regions (excluding Hong Kong, Macao and Taiwan) totaled 11,124.8 billion yuan, the fiscal expenditure was 20,986.2 billion yuan, and the new fiscal deficit was 9,861.4 billion yuan. Only eight provinces and cities have positive financial contributions, while the rest of the provinces have to rely on these eight provinces and cities and the central transfer payment to support them. Among them, Jiangsu, Zhejiang and Shanghai account for half of the national net tax paid to the central government.

–04–

The price goes down again and again.

Between the departmental game and the dilemma, the price of nucleic acid testing has been lowered again and again, which seems to be a buffer zone, giving the finance a certain breathing space. The latest notice of the National Medical Insurance Bureau requires all localities to reduce the single-person detection of new coronavirus nucleic acid to no more than 16 yuan per person and the multi-person mixed detection to no more than 5 yuan per person before June 10th. For large-scale screening and normalization testing organized by the government, the testing institutions are required to provide services according to the 3.5 yuan of not more than one person for multi-person mixed inspection.

This is the fifth price adjustment in China. In January, 2021, the price of nucleic acid testing dropped from 120 yuan to 80 yuan. Five months later, 20 yuan was downgraded. From November, 2021, the national price of nucleic acid testing dropped below that of 40 yuan. By April this year, the price of single inspection was not higher than that of 28 yuan, and the price of multi-person mixed inspection was not higher than that of 8 yuan. The person in charge of the relevant departments of the National Medical Insurance Bureau stressed that the National Medical Insurance Bureau has fulfilled the function of managing the price of medical consumables, deployed medical insurance departments at all levels to adopt measures such as centralized procurement by inter-provincial alliances, competitive bidding and regional price linkage, and continuously introduced the prices of tested products into a lower range.　

However, for the third-party testing enterprises, it is a confused account how much to settle.

A company in Zhengzhou once received tasks from other cities. A staff member recalled that in an emergency, how much money to settle and how much sample size will not be explained in advance. There are only a few words on the other end of the phone."You are ready, and the samples will be delivered tomorrow."

After that, it is a long payment period.

A person in charge of an enterprise that has been in arrears for one year mentioned his concern, "When undertaking the task of nucleic acid detection last year, the unit price was in 60 yuan/time, and now it has dropped by two-thirds. If these outstanding payments are calculated at the new price, it is difficult for enterprises to survive. "

-　END –

introduction

A stream and B stream appear in turn, and the respiratory virus infection peaks. Have you been "recruited"? In the face of the menacing influenza virus, how can we fight this respiratory defense war well in preparation, fierce fighting and protracted war? What medicines can be kept at home during the flu season? When does oseltamivir work best?

In this issue, Yang Junchao, vice president of Zhejiang Provincial Hospital of Traditional Chinese Medicine and director of respiratory medicine, is invited to send you a guide to influenza prevention and treatment.

If the flu is compared to a "battle", then the course can be divided into the following four stages: preparation for war (initial infection), fierce fighting (acute phase), protracted war (subacute phase) and post-war (recovery phase).

01

Prepare for war (initial stage of infection)

When a family member is infected with the flu, there are two key tasks in the early stage. One is to protect the infected person: during the infection period, it is necessary to make a healthy diet, drink a proper amount of water and replenish electrolytes in time after sweating.

The second key point is to protect the whole family environment, let infected people wear masks, keep them in an independent space, and do a good job of ventilation, and urge them to cover their nose and mouth when sneezing and coughing, so that healthy people can keep a distance of 1 to 1.5m from them.

Uninfected family members also need to pay attention to their own state at all times. If there are corresponding symptoms, some drugs can be used for prevention at an early stage. If there are no symptoms, some drugs such as Yupingfeng Powder can be used to improve their autoimmune function.

When early symptoms appear, it is necessary to distinguish between "cold" and "heat" before specific medication. For example, wind-cold colds are generally characterized by stuffy nose, runny nose and fear of cold, while wind-heat colds are characterized by breathing hot air, dry throat and sweating.

"Those who are cold are warm, and those who are hot are cold." Cold-cold colds need warm drugs such as Jingfang Granules and Jiuwei Qianghuo Granules, while wind-heat colds need cold drugs such as Lianhua Qingwen Capsule.

In addition to drug prevention, a balanced diet and adequate sleep can also play a role in preventing influenza.

02

Fierce fighting (acute phase)

The fierce fighting usually lasts for about 3 to 7 days. Once the epidemic virus infection is diagnosed, antiviral drugs should be used as soon as possible, and it is generally recommended to use them within 48 hours.

Some friends will worry about whether fever will develop into pneumonia or white lung at this stage. Dean Yang said that fever is a normal stage for the human body to fight viruses. If there are symptoms of systemic pain, non-carrier anti-inflammatory and analgesic drugs can be used appropriately.

Oseltamivir and mabaloxavir (Sufuda) are specific antiviral drugs for influenza A and B, among which it should be noted that oseltamivir is suitable for children and adults over one year old, and mabaloxavir is suitable for children and adults over five years old.

Antiviral drugs can effectively inhibit virus growth and replication, so it is recommended that you use antiviral drugs as soon as the flu is diagnosed.

In addition, antiviral drugs have certain side effects, and Dean Yang does not recommend that you use them yourself without diagnosis.

03

Protracted war (subacute stage)

The stage of influenza high fever is not long, but there will be repeated low fever, cough and poor mental state in the later stage. Dean Yang said that the repair of bronchial mucosa also takes time. Cough, dry throat, itching and pain are normal at this stage, but attention should be paid to diet and daily life.

In addition, some friends will have headaches. Chinese medicine believes that headaches are a symptom, which can be relieved by massaging Fengchi, Zusanli and Quchi, and nasal congestion and runny nose can be relieved by massaging Yingxiang.

04

Post-war (recovery period)

Although the body has basically recovered at this stage, we still can’t take it lightly, otherwise it is prone to repeated illness.

Dean Yang said that the period from winter to early spring is a period of high incidence of respiratory viruses. In addition to influenza A and B, there are also coronavirus infections. Everyone should adhere to a healthy lifestyle and improve their immunity, especially avoiding overwork and staying up late.

For more exciting content, please click to browse the full video ↓↓↓

For more information, please read and browse "How to Deal with Respiratory Virus Infection: A Manual of Traditional Chinese Medicine for Home Self-rehabilitation", and call 0571-85166805 for ordering.

Source | Health Grand Doctor

Original title: "Learn to share the four stages of influenza, how to deal with it scientifically?" Influenza prevention and control guide, to help you fight this respiratory defense war! 》

Read the original text

　　CCTV News:Recently, the Ministry of Education, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, and the Ministry of Human Resources and Social Security, issued the "Reform Plan for the Adjustment and Optimization of Discipline and Specialty Settings in General Higher Education" (hereinafter referred to as the "Reform Plan"), and made arrangements for the adjustment and optimization of discipline and specialty settings in higher education.

　　The Reform Plan comprehensively implements the spirit of the 20th Party Congress, further implements the decision-making arrangements of the CPC Central Committee and the State Council on deepening the reform of the discipline and specialty system of higher education in the new era, accelerates the adjustment and optimization of the discipline and specialty structure, promotes the high-quality development of higher education, and serves to support Chinese modernization.

　　The "Reform Plan" emphasizes that the adjustment, optimization and reform of disciplines and specialties should face the world’s scientific and technological frontier, the main battlefield of the economy, the major needs of the country, and people’s lives and health, guide universities to strive for first-class in their respective fields, and take the road of independent training of talents. The "Reform Plan" puts forward the reform ideas and principles of serving the country’s development, highlighting the advantages and characteristics, and strengthening coordination and linkage, and defines the relatively quantitative short-term goal by 2025 and the long-term goal by 2035.

　　The "Reform Plan" adheres to the problem orientation, focuses on personnel training, and clarifies the adjustment and optimization of disciplines and specialties, what to change, how to change it, and who will change it. Aiming at the three main bodies of the adjustment and optimization reform of disciplines and specialties, this paper puts forward a series of targeted and operable reform measures around how to plan and set up at the school level, how to coordinate management at the provincial level and how to macro-control at the national level. At the school level, it is necessary to strengthen the development planning of disciplines and specialties, accelerate the construction of first-class disciplines, deepen the construction of new engineering, new medicine, new agricultural science, new liberal arts and basic disciplines, and improve the quality assurance mechanism of discipline and specialty construction. At the provincial level, it is necessary to strengthen the overall planning of disciplines and specialties, strictly check and evaluate disciplines and specialties, and evaluate the demand and use of talents. At the national level, it is necessary to give full play to the guiding role of the discipline and specialty catalogue, improve the discipline and specialty management system, strengthen the construction and application of discipline and specialty standards, strengthen the demonstration and guidance, implement the "national urgent need for high-level talent training special project", strengthen the construction of professional colleges, and improve the linkage mechanism between discipline and specialty adjustment and talent demand.

　　The "Reform Plan" requires local colleges and universities to study and formulate the implementation plan of discipline and specialty reform according to the reform plan and the actual situation of the local school, and report the implementation of the implementation plan every year in combination with the annual discipline and specialty setting.

Adjustment and optimization of discipline and specialty setting in general higher education

the reform program

　　Discipline is the core pillar of the higher education system and the basic platform for talent training. The structure and quality of discipline directly affect the effectiveness of moral education in colleges and universities and the ability of higher education to serve the high-quality development of economy and society. In order to further adjust and optimize the discipline and specialty structure, promote the high-quality development of higher education, and support the Chinese modernization drive, the following reform plan is formulated.

　　I. General requirements

　　1. Guiding ideology. Thoroughly study and implement the spirit of the 20th National Congress of the Communist Party of China, comprehensively implement the important exposition of the Supreme Leader General Secretary on education, completely, accurately and comprehensively implement the new development concept, face the world’s scientific and technological frontier, face the main battlefield of the economy, face the major needs of the country, face people’s lives and health, promote colleges and universities to actively adapt to the needs of economic and social development, deepen the supply-side reform of disciplines and majors, comprehensively improve the quality of independent training of talents, and build a high-quality higher education system.

　　2. Working principles

　　— — Serve national development. Guided by serving the high-quality development of the economy and society, we should think about what the country thinks, what is urgent for the country, and what the country needs, and build disciplines and majors that are urgently needed for building a strong national strategy and regional development.

　　— — Highlight the advantages and characteristics. Guided by the construction of new engineering, new medicine, new agricultural science and new liberal arts, we will strengthen the dominant disciplines and form a highland for talent training; Do a good job in characteristic disciplines and realize classified development and characteristic development.

　　— — Strengthen collaborative linkage. Strengthen the linkage between the education system and industry departments, strengthen the coordination of talent demand prediction, early warning, training and evaluation, and realize the matching and mutual promotion between disciplines and specialties and industrial chain, innovation chain and talent chain.

　　3. Work objectives

　　By 2025, we will optimize and adjust the distribution of about 20% disciplines in colleges and universities, set up a number of disciplines that adapt to new technologies, new industries, new formats and new models, and eliminate disciplines that do not adapt to economic and social development; The proportion of undergraduate majors in basic disciplines, especially science and basic medicine, has further increased; Build about 10,000 national first-class professional points and about 300 top-notch student training bases in basic disciplines; Make breakthroughs in disciplines that have certain international influence and play an important role in serving the country’s major strategic needs, and form a large number of specialty clusters with distinctive advantages; We will build a number of future technical colleges, modern industrial colleges, high-level public health colleges and excellent engineer colleges, and build a number of colleges with professional characteristics, which will significantly improve the ability of independent training of talents. By 2035, the discipline structure of higher education will be more coordinated, the characteristics will be more prominent, and the optimization and adjustment mechanism will be more perfect, forming an independent training system for high-level talents, which will strongly support the construction of a first-class talent phalanx and a first-class university system, realize the high-quality development of higher education, and build a powerful country in higher education.

　　Second, improve the setting, adjustment and construction of disciplines and specialties in colleges and universities

　　4. Strengthen the development planning of disciplines and specialties. Colleges and universities should scientifically formulate medium-and long-term plans for the development of disciplines and majors, actively adapt to the needs of national and regional economic and social development, knowledge innovation, scientific and technological progress and industrial upgrading, and do a good job in the optimization, adjustment, upgrading, replacement and new construction of disciplines and majors. It is necessary to unify the discipline and specialty planning with the school career development planning, establish and improve the working system, and conduct a special study on the adjustment of discipline and specialty setting in our school every year according to the needs of social talents, the orientation and conditions of running a school.

　　5. Accelerate the construction of first-class disciplines. Colleges and universities should break away from convention, serve the country’s major strategic needs, focus on the world’s scientific frontiers, key technical fields, inherit and carry forward the excellent Chinese culture, and serve the new fields and new directions of governing the country, so as to create a benchmark discipline with China characteristics. It is necessary to break down the barriers of disciplines, deepen the cross-disciplinary integration, innovate the discipline organization mode, reform the talent training mode, cultivate outstanding young talent teams, deepen international exchanges and cooperation, improve the multi-channel resource raising mechanism, and build an innovative platform for the integration of science, education and production.

　　6. Deepen the construction of new engineering courses. Actively adapt to the trend of industrial development, actively serve the strategy of manufacturing a strong country, deepen the construction of new engineering and accelerate the structural adjustment of disciplines around "new engineering majors and new requirements of engineering majors". All-factor transformation and upgrading of existing engineering majors will integrate the frontier achievements and latest requirements of related disciplines into the talent training program and teaching process. Intensify the construction of major national strategies, strategic emerging industries, regional pillar industries and other related disciplines, and create distinctive and synergistic disciplines and professional clusters. Promote the cross-integration of existing engineering, the cross-integration of engineering and other disciplines, the extension of applied science to engineering, form a new interdisciplinary specialty, and cultivate new engineering fields.

　　7. Strengthen the construction of new medicine. Facing people’s life and health, we should implement the concept of "great health" and accelerate the construction of a medical discipline professional system that serves the whole life cycle and health process. Focus on the concept content, methods and techniques, standard evaluation, etc., and comprehensively transform and upgrade the existing medical specialty. Actively adapt to the new development of medicine and the new development of health industry, and lay out the shortage of specialties in the fields of intelligent medicine, internet medical care and medical devices. Aim at the forefront of medical science and technology development, vigorously promote the deep cross-integration of medical science and science, engineering, liberal arts and other disciplines, and cultivate emerging disciplines such as "medicine+X" and "X+medicine".

　　8. Promote the construction of new agricultural science. Facing the new countryside, new agriculture, new farmers and new ecology, we will promote the supply-side reform of agriculture and forestry disciplines and serve to support agricultural transformation and upgrading and rural revitalization. Adapt to the new requirements of the new round of scientific and technological revolution for personnel training, and actively use modern biotechnology, information technology and engineering technology to transform and upgrade the existing agriculture-related disciplines. Serve the strategic needs of national seed industry security, cultivated land protection and construction, modern agricultural development, ecosystem management, rural construction, and the development of new industries and formats such as forest health and green low carbon, and set up specialties in key areas such as biological breeding, smart cultivated land, seed science and engineering, agricultural and forestry intelligent equipment, and rural planning and design. Actively promote the deep cross-integration, innovation and development of agriculture, agriculture, agriculture, medicine and agriculture, and cultivate emerging agriculture-related disciplines.

　　9. Accelerate the construction of new liberal arts. Construct philosophy and social science with China characteristics, construct China’s independent knowledge system, try to answer China’s question, the question of the world, the question of the people and the question of the times, and highlight the road of China, the rule of China and the theory of China. Promote the cross-integration of liberal arts, liberal arts and science, engineering, agriculture and medicine, actively develop emerging liberal arts majors, and promote the transformation and upgrading of the original liberal arts majors. Strengthen the construction of major related to foreign-related personnel training in key areas, build a training base for foreign-related legal talents and key language talents, and actively serve the country’s soft power promotion and cultural prosperity and development. Promote the digital transformation of liberal arts majors, deepen the reform of the curriculum system and teaching content of liberal arts majors, achieve the unity of value shaping, knowledge imparting and ability training, and create the China paradigm of liberal arts education.

　　10. Strengthen the construction of basic disciplines. Strengthen the majors of basic science disciplines such as mathematics, physics and chemistry, and moderately expand the layout of disciplines such as astronomy that are in short supply. Accurately promote the specialty construction of basic medicine (including pharmacy) and promote the integrated 8-year clinical medical education reform of basic and clinical integration. Systematically promote the construction of basic liberal arts disciplines such as philosophy and history, and promote the formation of China School of Philosophy and Social Sciences. Promote multidisciplinary cross-integration. Adapt to the requirements of "strengthening foundation, attaching importance to application and cultivating characteristics" and promote the cultivation of basic and applied talents by classification. High-level research universities should strengthen the training of basic research talents; Local colleges and universities should broaden the application of basic disciplines, build a "basic+application" compound training system, and explore the establishment of "basic disciplines+"minor bachelor’s degree and double bachelor’s degree programs.

　　11. Improve the quality assurance mechanism for discipline construction. Colleges and universities should follow the principle of "wide before deep" in talent training, formulate scientific and standardized talent training programs, systematically design the curriculum system, and fully equip and strengthen the teaching staff, teaching conditions, practice bases, etc. to ensure the implementation of talent training programs. Regularly carry out the self-evaluation of disciplines and specialties, establish and improve the annual reporting system of discipline and specialty construction quality, systematically report the overall situation of discipline and specialty construction and adjustment, sub-discipline construction, service economic and social development, etc., and actively and publicly accept social supervision.

　　Three, strengthen the overall planning and management of provincial disciplines.

　　12. Strengthen the overall planning of disciplines and specialties. Provincial education administrative departments and relevant departments (units) of the education department (bureau) should do a good job in the development planning of disciplines and majors in local and departmental colleges and universities, and guide local and departmental colleges and universities to do a good job in setting up disciplines and majors. Comprehensive application of planning, information service, policy guidance, resource allocation, etc., to promote the optimization of discipline and specialty structure of affiliated universities. Strengthen the overall planning of provincial degree committees and promote the dynamic adjustment of degree authorization points by degree-granting units; Give full play to the independent audit function of degree authorization, and promote independent audit units to optimize the layout structure of existing degree authorization points.

　　13. Strict discipline inspection and evaluation. Provincial education administrative departments should check the basic conditions for running schools, teachers, practice conditions, students’ satisfaction, and enrollment standardization of newly established disciplines and majors in colleges and universities according to relevant standards, and restrict enrollment and make rectification within a time limit for those who fail to meet the conditions. Regularly carry out quality inspection of discipline and specialty construction, and order to suspend enrollment and make rectification within a time limit if the conditions for running schools are seriously insufficient, the teaching quality is low and the employment rate is too low.

　　14 to carry out talent demand and use evaluation. The relevant industry departments at the national and provincial levels should take the initiative to carry out industry talent demand forecasting, graduate employment feedback early warning and talent use evaluation, and timely release regional and relevant key industries and industry talent demand. Provincial education administrative departments should actively carry out the evaluation of the matching degree between disciplines and majors in colleges and universities and regional development needs, and timely publish the list of disciplines and majors with local priority development and suspended development. Establish and improve the linkage mechanism of enrollment, training and employment. Encourage industry enterprises to participate in the revision and implementation of talent training programs in colleges and universities.

　　Fourth, optimize the national macro-control mechanism of disciplines and majors

　　15. Give full play to the guiding role of discipline and specialty catalogue. Implement the new version of the professional catalogue of postgraduate education disciplines, improve the first-level discipline setting, actively develop professional degrees, compile the guidance catalogue of two disciplines and professional fields, and actively develop emerging interdisciplinary disciplines. Revise the catalogue of undergraduate majors in ordinary colleges and universities, and dynamically adjust the catalogue of undergraduate majors and ad hoc majors controlled by the state according to the changes in economic and social development needs.

　　16. Improve the discipline management system. Implement the measures for the management of the catalogue of postgraduate education disciplines and the measures for the establishment and management of interdisciplinary subjects. Regularly compile a list of urgently needed disciplines and majors to guide development. Revise the regulations on the management of undergraduate majors, explore the establishment of a pre-adjustment system for majors, and make it clear that colleges and universities applying for filing (approval) majors must be included in the school development plan, and in principle, pre-filing (declaration) should be carried out one year in advance. Strengthen the adjustment of discipline and specialty stock and improve the exit mechanism. The majors that have not been enrolled in colleges and universities for five consecutive years shall be revoked.

　　17. Strengthen the construction and application of discipline and professional standards. We will improve the basic conditions and requirements for the examination of degree authorization, carry out the examination of the authorization points of doctoral and master’s degrees, improve the teaching quality standards of undergraduate majors, grasp the bottom line of the quality of discipline and specialty construction, and promote colleges and universities to improve the talent training plan according to the standards and the actual situation of talent training. Give full play to the role of expert organizations such as the Discipline Appraisal Group of the State Council Academic Degrees Committee, the National Professional Degree Postgraduate Education Steering Committee and the Teaching Steering Committee of the Ministry of Education, and actively carry out guidance and quality supervision on the construction of disciplines and specialties.

　　18. Strengthen demonstration and guidance. In-depth implementation of the first-class discipline training action and the "Double Ten Thousand Plan" for the construction of first-class undergraduate majors, and set a benchmark for the construction of disciplines and majors. To promote classified evaluation, basic disciplines emphasize the integration of science and education, and applied disciplines emphasize the integration of production and education, so as to guide different types of disciplines to achieve characteristics and levels. We will carry out three-level undergraduate professional certification to ensure qualification, improve level and pursue Excellence.

　　19 in-depth implementation of the "national urgent need for high-level personnel training special". Coordinate the construction of resources such as universities, leading enterprises and key institutes, innovate the modes of enrollment, training, management and evaluation, lay out a number of urgently needed disciplines and specialties, build a number of high-level talent training bases, form a more complete high-quality talent training system, and significantly improve the independent training ability of high-level talents.

　　20. Strengthen the construction of professional colleges. Build about 30 future technical colleges in universities with good discipline and professional foundation and strong overall strength; Build about 300 modern industrial colleges in universities with distinctive industry characteristics and close ties with the industry; Relying on the layout of relevant universities to build a number of high-level public health colleges. Support colleges and universities to build professional colleges with characteristics, such as demonstration integrated circuit college, characteristic demonstration software college, first-class network security college, demonstration cryptography college, demonstration energy college, energy storage technology college, smart agriculture college, foreign-related law college, and international organization college. Promote professional (industry-specific) colleges and universities to further improve the level of running schools with characteristics.

　　21. Improve the linkage mechanism between discipline adjustment and talent demand. Human resources, social security and relevant industry departments should vigorously support the construction of disciplines and specialties in colleges and universities, establish and improve the mechanism of talent prediction and early warning, establish a database of talent demand, timely release the demand for talents in key industries to the society, and set up early warning for disciplines and specialties in industries with less demand for talents.

　　22. Pay close attention to the implementation of "one school, one case". Colleges and universities around the country should study and formulate the implementation plan of discipline and specialty reform according to the reform plan and the actual situation of the local school and the principle of "one school, one case". The plan of local colleges and universities shall be reported to the provincial education administrative department for the record, and the universities affiliated to other central departments shall be reported to the Ministry of Education for the record with the consent of the competent department, and the implementation plans of directly affiliated universities and localities shall be reported to the Ministry of Education for the record. Colleges and universities around the country should report the implementation of the implementation plan before the end of September each year in combination with the annual discipline and specialty setting.

Special feature of 1905 film network In the 31st week of 2022 (August 1st-August 7th), the popularity of summer stalls continued to climb, and the box office in a single week reached 1.4 billion. Among them, 1 billion yuan was earned in a single week, and there is no suspense to win the weekly list. At present, the cumulative box office has also exceeded 2 billion. The week coincides with the "Qixi Festival". Although August 4 is a working day, the box office on that day still reached a peak of 384 million in a week, a substantial increase of 90% over the same period last year.

Moon Man’s one billion yuan a week drives the schedule to rise.

Many new films have been opened in the past week, but no one can shake Moon Man’s hegemony. In the next week, the film’s gold absorption rate did not slow down, winning 1 billion box office again and continuing to win the weekly list. Driven by popular movies, the single-day box office in this week has also remained above 100 million yuan. At present, the weekly box office of 1.4 billion in the 31st week is the best record of this year after the Spring Festival, and the cumulative box office in Moon Man has successfully exceeded 2 billion.

This week’s box office runner-up also belongs to a "futuristic" film — — . The film, starring,, and others, revolves around the story of Louis Koo’s "obsession" with the mecha for many years. Under the pressure of Moon Man’s strong performance, the box office of the film was 200 million in the first week, but there is still hope that the story of tomorrow will continue to attract audiences with its theme and word-of-mouth fermentation.

Apart from the macro-level "summer file", there is also the "Qixi Festival" in this week. Although it was a working day, the market reached a peak of 384 million on August 4. Two films focusing on the theme of youth love both chose to start painting on this special date, but they are not competitive in the market. "Meet You" got about 50 million box office on the same day, while the latter only accounted for 10 million. However, the performance of 384 million Tanabata files has nearly doubled compared with the same period last year.

Week 32: A number of new films entered the market. Can the highly anticipated films be played?

In the new week, in addition to several hit old films, many new films that sell well will also be released in the market. On August 12th, the assembled actors, such as,,, and so on, had a "fairy fight", and the day after that, the high-profile Broken Bridge was released, and the audience must be looking forward to what kind of sparks they could collide with. Whether this zhou ying fever can continue depends on them!

　　Home appliances are the common memory carrier of several generations in China and play an important role in the lives of Chinese people. From the "old three", to the traditional home appliances with the whole house, to the emerging smart home appliance set, China’s home appliance industry has completed the transformation from following and running to leading, leading the world with intelligent technology.

　　Recently, CCTV’s "Focus Interview" focused on the development of China’s smart home appliance industry, taking Haier, a leading home appliance company, as an example to demonstrate the new form of cutting-edge technology in China’s smart home appliances and how to achieve innovation leadership globally.

　　Leap: Leading the world’s home appliance consumption trend

　　When you come home after a busy day and say, "Hi, I’m back", the central control system of the smart home will be awakened, "Welcome home", and the home mode will be turned on: the curtains are slowly closed, the soft light is slowly turned on; if you want to eat steak when you are hungry, just shout to the AI cooking assistant: "I want to make grilled steak", the intelligent assistant will open the recipe intimately, and the oven will automatically start the preheating mode…

　　This is the familiar new scenario of China’s smart home, in which smart home appliances are indispensable.

　　The GFK2022 China Smart Home Appliances Market Development Report pointed out that the global penetration rate of smart home appliances was 37% in the first half of 2022, while China reached 50%. This figure is still growing.

　　Forty years ago, when reform and opening up had just begun, home appliances were mostly "imported". Although Chinese consumers were excited about home appliances, they were often turned away by the "hard-to-get-a-vote" situation. Today, this situation has been rewritten. With its efficient, high-quality and competitive products, China’s manufacturing industry has become one of the largest manufacturing countries in the world.

　　In 2023, the China Household Appliances Research Institute conducted brand evaluation of 15 major household appliances. The results showed that in almost all categories, the brands favored by Chinese consumers are our country’s own brands. Chinese household appliances not only meet domestic demand, but also have rapidly entered the world stage, occupying a large share in the international market. At present, China’s leading household appliance companies Haier and Xiaomi have ranked among the Fortune 500, and continue to lead the world’s household appliance consumption trend. Taking Haier as an example, it has laid out 35 industrial parks, 138 manufacturing centers, and 7 high-end brand clusters around the world. It has entered more than 200 countries and regions around the world, serving 1 billion + user families, and has ranked first in the retail volume of large household appliance brands in the world for 14 consecutive times.

　　Leading: Market and technology two-wheel drive

　　Liu Ting, president of the China Household Electrical Appliances Research Institute, mentioned that "our Chinese companies are closer to Chinese consumers. Where are the pain points of Chinese consumers? It can understand best."

　　For example, in response to the high temperature resistance demand of hot pot restaurant owners for air conditioners, Haier developed a "hot pot air conditioner" equipped with Cool Core Bridge technology, which does not stop at 62 ° C; in response to the pain points of washing machines that cannot clean deep dirt, Haier developed an "essence washing" washing machine equipped with "essence direct injection" technology, achieving 5 times infiltration, and achieving the cleaning effect of an ordinary washing machine in 62 minutes in 39 minutes…

　　According to the people’s needs for a better life, the development of corresponding products and their smooth implementation are inseparable from the two-wheel drive of the market and technology.

　　First, market demand drives technological innovation.

　　The "China Home Appliance Industry Belt White Paper" released by Yibang Think ********tioned that China’s home appliance industry has fully entered a new stage of consumer-led "user-driven", placing user experience in an important position, taking users as the foundation of innovation and the direction of research and development, landing a number of technology products that adapt to market demand, creating an "innovation-friendly market", and transforming to "market-driven innovation".

　　Then how to listen to the voices of users, Haier’s answer is quite representative. A washing machine that can wash sweet potatoes is the demand of users in Sichuan; a washing machine that can wash robes is the demand of users in the Middle East; a self-cleaning bacteriostatic air conditioner is the demand of users in Thailand; an ultra-thin refrigerator is the demand of users in Japan; a vaccine storage box powered by solar energy is the demand of users in Africa… These needs from users around the world are regarded by Haier as "valuable ideas" and have become hot-selling products in the market through technological innovation. This group of "non-staff R & D personnel" composed of countless Haier users is located in every corner of the world. They have different occupations and interests, but they have a common identity in Haier – "Haier User Honorary Development Group".

　　Not only that, Haier’s open innovation platform HOPE realizes online and offline dual interaction between global R & D personnel and users through "micro-insights", and countless innovations based on user requests are born.

　　Secondly, technological innovation creates market demand. With market demand, but without the ability to achieve Product Research & Development, it is ultimately empty talk. If market-generated demand is the foundation, then technology is the most powerful support for implementing demand. Technology is the base color of product innovation and an inexhaustible engine for China’s home appliances to achieve a leap.

　　In 2021, the only national-level innovation center in the field of high-end smart home appliances, the National High-end Intelligent Home Appliances Innovation Center, was officially approved by MIIT. The main shareholders are leading enterprises in the industry and upstream and downstream partners such as Haier and China Home Appliance Research Institute. Focusing on core technology research and transformation of scientific and technological achievements at the national level has injected inexhaustible momentum into the continued global development of Chinese home appliances.

　　Today, China’s smart home appliances have broken through many stuck neck technologies around the world, and original technology has achieved global leadership. Haier washing machine’s 3D perspective drying technology, "essence direct injection" technology, etc., refrigerator’s bottom constant temperature preservation technology, oxygen barrier dry and wet storage technology, etc., air conditioner’s cool core bridge technology, variable diversion technology, etc. have achieved global breakthroughs… Data show that the patents authorized by major home appliance companies in our country have increased from less than 1,000 in 2001 to more than 35,000 in 2022.

　　Yu Guoxin, executive deputy director of the State Key Laboratory of Digital Home Appliances and chief engineer of Haier’s Advanced Innovation Center, introduced that in June 2020, Haier took the lead in proposing the IEC international preservation standard in the world, completely rewriting the previous evaluation standard that only focused on the cooling effect of refrigerators. For the first time, the industry has shifted the evaluation dimension to the preservation effect on a global scale, and has been adopted and transformed by more than 20 countries, becoming a reference indicator for global users to buy refrigerators. He said that the internationalization of standards also fully reflects the national competitiveness. It is precisely because of these perfect standard systems and a number of Chinese standards that lead the world that Chinese home appliances have firmly established themselves in the global industrial highland.

　　Technological innovation creates new market demand and is tested by the market at the same time. The whole process of China’s home appliance innovation is a spiral process, guided by the two double helix forces of "technological progress" and "market demand". "Technology comes from the user and returns to the user."

　　Looking back at the 40-year development history of the industry, from following and leading, Chinese home appliances have never been afraid to compete with international brands. In the process of fighting, Chinese brands have become more and more confident, making a brilliant milestone in the global market for smart appliances, and continue to move forward with a zero mentality.