Online celebrity live broadcast "Slicing with Goods", market chaos should be rectified.

"Brush the live broadcast in the morning, he is eating chicken feet, and he is still eating at night." Recently, many netizens found in several live broadcast rooms with goods that the picture of Zhu Zixiao, an actor, saying nothing and bowing his head to eat chicken feet beside the anchor turned out to be a dig to embed the video of online celebrity stars’ eating in the live broadcast room. Many netizens complained that this "ghost animal" picture made people "brain down". (Upstream News on March 29th)

In recent years, live broadcast with goods has become a brand-new sales model. Both stars and online celebrity have flocked to this industry, hoping to realize their fame quickly through live broadcast. However, with the rapid development of this industry, e-commerce platforms and anchors with goods ignore the accuracy and authenticity of commodity information for traffic and sales, which leads to some problems gradually emerging. For example, the strategy of "slicing with goods" in online celebrity’s live broadcast has aroused widespread controversy in society.

No matter how popular a star or network anchor is, his energy is limited after all, and he can’t broadcast live all day. In order to maximize "online time",Recording a video with goods can "take care of it"The live broadcast strategy of "slicing with goods" began to "become popular". However, this method seems simple and quick, but in fact there are great problems.Driven by interests, anchors and editors with goods will intentionally or unintentionally ignore some details when making "slices", resulting in inaccurate product information or misleading consumers, and many authorized live trumpet with goods will also "carry private goods". In this way, the live broadcast of "Slicing with Goods" in online celebrity will not only greatly boost the sales of goods, but also inevitably lead to a large number of consumer disputes.

Star and online celebrity, as important participants in live broadcast, have a huge fan base and extensive influence. Every recommendation they make may affect the buying behavior of a large number of fans. Therefore, stars and online celebrity should take a high sense of responsibility for their recommendation behavior, strictly screen live broadcast products, and ensure the quality and safety of the recommended products. According to the provisions of Articles 23 and 24 of the Consumer Protection Law, it is the operator’s obligation to undertake the quality guarantee responsibility of goods or services. That is to say, once there is a problem with the goods sold through "slicing with goods", both the anchor and the editor need to bear the corresponding joint responsibility. This is because live delivery is not only a sales model, but also a commercial behavior. When promoting products, anchors and editors have the obligation to strictly review and verify the product information to ensure the accuracy and authenticity of the product information. If consumers buy unqualified goods because of their negligence or irresponsibility, then they need to bear corresponding responsibilities.

In order to realize the healthy and sustainable development of live broadcast, it is necessary to strengthen the regulation of the industry. In this regard, the regulatory authorities should strengthen the supervision of the live broadcast industry, introduce relevant laws and policies, clarify the responsibilities and obligations of anchors, platforms and businesses, standardize the industry order, block the potential risks of "slicing with goods" and protect the rights and interests of consumers to the greatest extent.At the same time, the regulatory authorities can also encourage and support the establishment and development of industry self-regulatory organizations to promote the healthy and orderly development of the industry.In addition, the platform should also establish a strict auditing mechanism, and carry out real-name authentication and qualification authentication for anchors and editors to ensure that they have sufficient professional knowledge and ability to accurately audit and screen product information. For violations of laws and regulations in live broadcast, the platform should strengthen rectification and curb unhealthy trends.

It is predicted that by 2025, the scale of the live e-commerce market is expected to exceed 2 trillion yuan. This trend indicates that in the future, live delivery will continue to play a key role in promoting the growth of consumer demand and promoting high-quality economic development. As a marketing strategy of live broadcast with goods, "slicing with goods" does have the function of enhancing the exposure of anchors and goods and realizing the growth of sales. However, no matter how ingenious the sales form is, the practitioners who bring goods by webcasting should stick to the initial intention of honest management and devote themselves to providing consumers with high-quality and cheap goods and caring services. This is the cornerstone of the long-term development of webcasting.(easy to climb)

Which good design won a million gold medals? The 7th China Design Intelligence Award was announced in Zhejiang.

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  On the evening of March 12th, the 7th China Design Intelligence Award (DIA) awarding ceremony was held in Shaoxing Ke Qiao International Convention and Exhibition Center. Many representatives from global high-end manufacturing, high-tech companies, well-known design companies and internationally renowned universities witnessed the birth of the Double Million Gold Award.

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  Twenty-nine works competing for the highest prize and bonus were announced at the award ceremony, including two gold awards, eight silver awards, ten bronze awards, two star awards and seven innovative design awards.

  What works stand out? Come and have a look!

  Gold medal-

  Portable intelligent photovoltaic cleaning robot

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  Submitted by: Suzhou Yibote Intelligent Technology Co., Ltd.

  Nationality: China.

  Description: Wing Bot pioneered the concept of "photovoltaic intelligent cleaning robot" and proposed and designed a "crawling" moving suction cup to solve the cleaning problem of photovoltaic array. The vacuum adsorption photovoltaic cleaning equipment effectively changed the shortcomings of traditional cleaning equipment, such as heavy, difficult to carry, inconvenient to deploy and short battery life. This work breaks the traditional concept and redefines the portable photovoltaic cleaning robot. The robot is small, light, waterless, intelligent and environmentally friendly, which makes it possible for photovoltaic cleaning robots to truly enter thousands of households.

  Pangu drug molecular large model intelligently accelerates drug research and development

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  Submitted by: Huawei Technologies Co., Ltd.

  Nationality: China.

  Description: Pangu drug molecular model is a platform to assist researchers to accelerate drug research and development through AI technology. Drug research and development relies on cloud computing power and AI model, and the whole process is visible and perceptible; Multi-dimensional visual design improves the readability of complex medical data: computer simulation technology and molecular dynamics principle are used to minimize the knowledge and skills requirements of scientific researchers; Through the intelligent recommendation of medical knowledge map and the design of path record, scientific research and exploration are more efficient, and the path record of scientific research and exploration is preserved and traceable visually.

  Silver Award-

  Bunraku Puppet Robot BR-02 

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  Submitted by: Osaka University of Arts

  Nationality: Japan

  Description: Bunraku Puppet Robot BR-02 is a robot with new structure, such as skeletal expansion and contraction, which is specially designed for emotional and bio-like movements that traditional mechanical humanoid robots do not have. These achievements can improve the communication and affinity between human and robot, and create the best symbiotic relationship between human and robot.

  Bubbl

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  Submitted by: Bubbl

  Nationality: UK

  Description: Bubbl subverts the British retail and town center management departments through new content distribution and community participation tools. Although their software adds complex functions to the application, it is separated from the application and easy to plug and play. This means that immersive content can be triggered by location, turning any application into a new channel. 

  Darwin Bucky

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  Submitted by: andblack design studio

  Nationality: India

  Description: Darwin Bucky is a multi-functional prefabricated parametric building "exoskeleton", which has a modular light independent (or cluster) structure that is easy to insert, challenging the inherent fixity of traditional buildings; The impact on the site is minimal at any location; Can be assembled or disassembled in a few days; And can be stored/transported in containers. 

  Hiphi Z

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  Submitted by: Chinese Express

  Nationality: China.

  Description: HiPhi Z, as one of the double flagships of Gaohe brand, locates the high-end luxury electric vehicle market. Gaohe HiPhi Z focuses on the demand of high-end new energy market, deeply analyzes the pursuit of high-end customers for personal design taste and future fashion, fully practices the concept of "scene definition design", and the industry’s first star ring light curtain ISD system pushes the intelligent interaction of lighting to a new height, providing users with a unique futuristic experience in today’s highly homogeneous products.

  rapid rescue

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  Submitted by: UNION CORPORATION JAPAN

  Nationality: Japan

  Description: rapid rescue is a simple and beautiful stretcher that can be stored on the wall. It is designed to be placed in a public place where people gather without feeling uncomfortable, so that it can make a quick response in an emergency.

  Spaceplus Infusion Pump System

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  Submitted by: KOOP INDUSTRIAL DESIGN

  Nationality: Germany

  Description: B.Braun Space Plus system is designed for intensive care unit (ICU), including two types of pumps: Perfusor?, Infusomat? and a docking station.

  JD.COM zhi Zao yun Xin pin hatch platform

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  Submitted by: JD.COM Science and Technology Information Technology Co., Ltd.

  Nationality: China.

  Description: JD.COM Zhizaoyun New Product Incubation Platform provides market trend insight, product design, intelligent payment measurement and other services to help manufacturing enterprises greatly improve the success rate of new product listing, realize the seamless connection of brand marketing operations and achieve effective commercialization.

  Iflytek intelligent hearing AIDS

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  Submitted by: Iflytek Co., Ltd.

  Nationality: China.

  Description: This is a digital channel hearing aid based on headphones, which achieves 90% of the functions of ten thousand yuan hearing aid at 10% price. Patients don’t need to go to the hospital again. Through the mobile APP and simple interactive operation, they can self-help fitting at home.

  Bronze award-

  Coffee Kreis

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  Submitted by: Coffee Kreis

  Nationality: USA

  Description: Kreis cup is a sustainable, reusable and biodegradable coffee cup made of recycled coffee grounds. Reduce millions of tons of coffee grounds thrown into landfills every year by providing disposable plastic/paper cup substitutes. 

  PAPER RAZOR

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  Submitted by: Kai Corporation.

  Nationality: Japan

  Description: PAPER RAZOR is a razor designed with paper handle and metal head to reduce the use of plastic. This razor is packed in a flat package and can be used after assembly. It is only 3 mm thick and weighs only 4 grams.

  S plan Model S

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  Submitter: Beijing Mitao Zhilian Technology Co., Ltd.

  Nationality: China.

  Description: The S-plan strength trainer is a body and health management device based on electronic counterweight, which can accomplish the training goal more safely and effectively.

  U4 electric bicycle

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  Submitted by: Hongji Two-wheel Intelligent Transportation Co., Ltd.

  Nationality: China.

  Description: U4 is a minimalist and versatile electric bicycle, which provides users with cost-effective products by highly integrating and innovating the appearance and function of the whole vehicle.

  Fast folding bed

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  Submitted by: Zhejiang Taipusen Industrial Group Co., Ltd.

  Nationality: China.

  Description: The fast folding bed is a laborious product to solve the common use fee of lunch break bed through the structure of fast folding and opening. It adopts the linked fast folding mechanism, which can be easily opened and folded in only 2 seconds.

  Lantingxu

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  Submitted by: Zhejiang Chahui Home Furnishing Co., Ltd.

  Nationality: China.

  Description: Lanting continues to combine culture, art and technology to realize industrial production, change the high-end tea table to use precious wood, and realize green and sustainable development of cultural creativity.

  Lijiang panoramic sightseeing train

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  Submitted by: CRRC Zhuzhou Electric Locomotive Co., Ltd.

  Nationality: China.

  Description: Lijiang Tourist Tram is the world’s first panoramic mountain tourist train tailored for Lijiang by Zhuji Company.

  Bound M5 EV

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  Submitted by: Huawei Terminal Services Co., Ltd.

  Nationality: China.

  Description: Wujie M5 EV is a medium-sized intelligent pure electric SUV which adopts intelligent interactive technology and combines user operation with vehicle technology to solve users’ smart travel and life.

  a head

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  Submitted by: Dongfang Zhigan (Zhejiang) Technology Co., Ltd.

  Nationality: China.

  Description: "Plant" the next tree, and turn the ordinary plastic greenhouse into a smart greenhouse with perception.

  Mobile housekeeping digital country care edition

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  Submitted by: China Mobile (Hangzhou) Information Technology Co., Ltd.

  Nationality: China.

  Description: This work is an aging security product system for the rural elderly, adhering to the "sincere" design concept, that is, the product quality is clumsy and the design is honest.

  The Star of Tomorrow Award-

  Project Moab

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  Submitted by: Fresh Consulting

  Nationality: USA

  Description: Moab project is a hardware suite, which aims to make users feel the powerful function of machine teaching by bringing tangible artificial intelligence experience to their desks.

  low carbon campus

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  Submitted by: China Academy of Fine Arts

  Nationality: China.

  Description: The low-carbon campus is driven by behavior design, which combines data with scene wisdom to create a low-carbon new economy through artistic production and promote low-carbon to become a new social trend.

  Design cutting-edge award-

  Gravel – a football shoe from Ghana

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  Submitted by: FH Joanneum

  Nationality: Austria

  Description: Gravel is a kind of football shoes, specially designed for the harsh conditions of Ghana football field. This football shoe consists of a hemp upper and a replaceable rubber outsole. Its innovative shoelace system skillfully connects the replaceable rubber outsole with the hemp fabric upper.

  Design of automatic disinfection handle for public transport facilities

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  Submitted by: Anhui University of Engineering

  Nationality: China.

  Description: The automatic disinfection handrail of public transport facilities is a product that automatically disinfects the handle through infrared induction and solves the disinfection problem of public transport design.

  Halcón- composite joint extreme sports protective gear

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  Submitted by: Department of Industrial Product Design, Shih Chien University

  Nationality: China.

  Description: Halcón is a new type of protective gear specially designed for young skateboarders, aiming at solving the problems of stuffy wearing, limited flexibility and unsightly appearance of traditional protective gear.

  Sustainable flood control and water purification sandbag

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  Submitted by: Guangdong University of Technology

  Nationality: China.

  Description: Sustainable water purification and sand prevention can transform polluted flood into clean and hygienic drinking water resources through water purification devices.

  Rhaetus- three-wheeled folding cargo carrier

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  Submitted by: Shih Chien University

  Nationality: China.

  Description: Rhaetus is a new type of electric folding cargo bike, which can transform the car body into a light vehicle and increase the mobility and usability of the vehicle.

  Twelve minutes

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  Submitted by: School of Innovative Design, China Academy of Fine Arts.

  Nationality: China.

  Description: This work takes "the average time for people to use plastic bags is 12 minutes" as the starting point, focusing on the environmental problems caused by human misuse of plastic bags. 

  Carbon Trading Experience Platform Zoo Station-CoZoo

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  Submitted by: Central Academy of Fine Arts

  Nationality: China.

  Description: COZoo creates "peak carbon dioxide emissions, carbon neutral" products through artistic empowerment and carbon trading experience, and improves the ecological environment and global warming through the zoo.