Special feature of 1905 film network When the military parade exercise screen dominated the circle of friends, the battle for the big screen box office of the National Day file kicked off. The "three outstanding people" present their unique skills, and it is still full of suspense who can laugh at the National Day file.
Before the official performance on the same stage,, and all actively "warmed up" and accumulated energy for the film’s release performance through activities such as screening and roadshows. After you sing, I will come on stage, and the three films that entered the intensive publicity period before the screening will try their best to attract the attention of the audience sunk in the sea of debris information.
In 2019, the last battle of the three major golden files made the annual performance of major film and television companies basically finalized. Complete self-redemption, or by going up one flight of stairs, or fall short. The final chapter of the annual fate track of more than 80 film and television investment companies behind the three films is about to be written.
Does each "fancy" marketing help the pre-sale box office break through 100 million?
Film fever, pre-sale talk.
According to public data, on the afternoon of September 21, the cumulative pre-sale box office of the gift "Sanjie" has exceeded 100 million. Before the press release, the latest pre-sale box office of three films on September 30 has reached 126 million. Among them, My People，My Country, The Climbers and The Captain ranked among the top three in the pre-sale of new films that day with 47.5109 million, 45.5589 million and 32.9773 million respectively.
Although the pre-sale results can’t reflect the quality of the film content, they reflect the audience’s "blind selection" results to some extent. This choice is mostly based on the potential of pre-screening publicity. In addition to the standard screening, the marketing promotion of the three films has its own highlights.
On September 9, 2019, the Peking University Centennial School was crowded, and the first stop of My People，My Country’s national university roadshow was held here. Directed by Ning Hao, with the 2008 Beijing Olympic Games as the story background, Ning’s black humor "laugh" is quite good. On the Mid-Autumn Festival of the film, the ceremony of "Home, Country and Seven Cities Relay" was held, which was the first film conference in China to adopt 5G live broadcast.
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At the 2019 Women’s Volleyball World Cup, Lang Ping coached the China Women’s Volleyball Team and won seven consecutive victories. This also made Leap, directed by Xú Zhēng and with the theme of China women’s volleyball winning the 23rd Los Angeles Olympic Games, attract much attention. In the first road show in colleges and universities, Xú Zhēng spoiler coach Lang Ping also participated in the filming in Leap, and the key word was "Back".
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When "including Beijing" becomes one of the important factors for the success of a movie box office, every film and television work starring Jason Wu will inevitably become the focus of the whole people’s attention, and it will easily lead to controversial word-of-mouth evaluation.
When asked what to do if the box office in The Climbers is not good? Jason Wu replied, "I think I have won, or just like The Wandering Earth, I have won a process, a new type, and no one has done it. Only a few people have this experience. This is the greatest wealth."
On September 23rd, The Climbers held a world premiere in Beijing. Judging from the first wave of audience feedback, the film exceeded expectations and was a qualified commercial blockbuster with the main theme.
On September 20th, The Captain’s premiere on Sichuan Airlines flight 3U8803 attracted numerous attention. In the engine room at an altitude of 10,000 meters, Zhang Hanyu, Du Jiang and other leading actors became empty, and the flight attendants fed the passengers with food photos, which were quickly brushed in the circle of friends.
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It is worth mentioning that all three films were pre-sold nationwide around September 10. On September 28th, a large-scale nationwide screening of the "Three Masters" was also started. A person from the cinema said that My People，My Country and The Captain will start watching films in some areas one after another today and tomorrow.
Three films about the battle between the audience and the studio manager have already sounded the charge. No matter what the outcome is, the 2019 National Day file will be a highlight moment of realistic movies.
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Who will have the last laugh from more than 80 production companies?
People come and go in Vanity Fair. High-quality projects in the big schedule have made many film and television companies rush to film.
According to statistics, there are as many as 51 producers and joint producers in My People，My Country, 28 in The Climbers and 21 in The Captain. After the re-weighting, there are still more than 80 behind-the-scenes production companies of the three films.
Among them, there are traditional private film and television giants such as Bona Film and WANDA CINEMAS, rising stars such as Joy Media and Xinli Media, as well as Internet film and television companies such as Alibaba Film, Tencent Film and Maoyan Entertainment, and even cross-border newcomers such as Red Star Macalline.
As a major mainstream commercial film, Bona Film is a well-deserved protagonist of the National Day in 2019. Besides being the main producer in The Captain, it is also one of the three major producers in My People，My Country. Presenting three outstanding people, Bona has two seats, and the scenery is no different. Since Bona Film delisted from the US stock market, the road of A-share IPO has been reborn. The degree of heat and cold when the film is released will not be fully reflected in the capital market.
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When Bona Film delisted from the US stock market, Ali Film participated in the privatization transaction, and the capital marriage between the two contributed to the cooperation of several projects. The first two films of Bona Film Pride trilogy, Ali Film have deep participation. The Captain and My People，My Country are the producers of the final chapter of this series, which is also following Bona.
The list of 51 behind-the-scenes production companies in My People，My Country reveals the investment map of seven directors’ film companies.
In the list of joint producers, the top ranked Xianghe Bailingbird Film and Television Culture Media Company is 100% owned by Chen Kaige’s wife Chen Hong; Shanghai Shibuya Film is 88.67% owned by Zhang Xiaoling (director Zhang Yibai’s real name); The largest shareholder of Seven Impression (Xiamen) Film Industry is Guan Hu’s wife Liang Jing; Xue Xiaolu, a Beijing Jia Wen Ying Hua Company, served as an executive; Muye Wen holds 80% of the shares of Beijing Dream General Film Co., Ltd..
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At the same time, Bad Monkey Film directed by Ning Hao and Zhenledao Culture Company directed by Xú Zhēng are also among them. In addition, Huang Jianxin holds 57.5% of the shares of Shanghai Sanyuan Film Co-producer. In addition to Bona, WANDA CINEMAS, Huayi Brothers and Enlight Media also participated in the joint production. These companies have almost mastered the top distribution resources of the current domestic film market system.
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The Climbers is controlled by Shanghai Film, and Beijing Dengfeng International Cultural Communication Company, which ranks first in the list of co-producers, starring Jason Wu, has an indirect shareholding ratio of 90%. Actors who don’t want to be directors are not good investors. From The Wandering Earth to The Climbers, Jason Wu started the investment mode of "one film, one film".
In 2019, Beijing culture went high and low. As the summer file of the company’s past investment work "blessed land", it has become a silent place. The final box office of The Climbers will determine the box office performance of Beijing Culture in 2019. It is worth mentioning that there are also cross-border film and television investment companies such as Shanghai Red Star Macalline and Beijing Zitiao among the three production companies.
Can the 2019 National Day file hit a record high? With the joint appearance of the three seed players, the question mark will be pulled into an exclamation mark with high probability. Which film and television companies can be proud of the National Day file, the audience is the fairest referee.
