Online celebrity live broadcast "Slicing with Goods", market chaos should be rectified.

"Brush the live broadcast in the morning, he is eating chicken feet, and he is still eating at night." Recently, many netizens found in several live broadcast rooms with goods that the picture of Zhu Zixiao, an actor, saying nothing and bowing his head to eat chicken feet beside the anchor turned out to be a dig to embed the video of online celebrity stars’ eating in the live broadcast room. Many netizens complained that this "ghost animal" picture made people "brain down". (Upstream News on March 29th)

In recent years, live broadcast with goods has become a brand-new sales model. Both stars and online celebrity have flocked to this industry, hoping to realize their fame quickly through live broadcast. However, with the rapid development of this industry, e-commerce platforms and anchors with goods ignore the accuracy and authenticity of commodity information for traffic and sales, which leads to some problems gradually emerging. For example, the strategy of "slicing with goods" in online celebrity’s live broadcast has aroused widespread controversy in society.

No matter how popular a star or network anchor is, his energy is limited after all, and he can’t broadcast live all day. In order to maximize "online time",Recording a video with goods can "take care of it"The live broadcast strategy of "slicing with goods" began to "become popular". However, this method seems simple and quick, but in fact there are great problems.Driven by interests, anchors and editors with goods will intentionally or unintentionally ignore some details when making "slices", resulting in inaccurate product information or misleading consumers, and many authorized live trumpet with goods will also "carry private goods". In this way, the live broadcast of "Slicing with Goods" in online celebrity will not only greatly boost the sales of goods, but also inevitably lead to a large number of consumer disputes.

Star and online celebrity, as important participants in live broadcast, have a huge fan base and extensive influence. Every recommendation they make may affect the buying behavior of a large number of fans. Therefore, stars and online celebrity should take a high sense of responsibility for their recommendation behavior, strictly screen live broadcast products, and ensure the quality and safety of the recommended products. According to the provisions of Articles 23 and 24 of the Consumer Protection Law, it is the operator’s obligation to undertake the quality guarantee responsibility of goods or services. That is to say, once there is a problem with the goods sold through "slicing with goods", both the anchor and the editor need to bear the corresponding joint responsibility. This is because live delivery is not only a sales model, but also a commercial behavior. When promoting products, anchors and editors have the obligation to strictly review and verify the product information to ensure the accuracy and authenticity of the product information. If consumers buy unqualified goods because of their negligence or irresponsibility, then they need to bear corresponding responsibilities.

In order to realize the healthy and sustainable development of live broadcast, it is necessary to strengthen the regulation of the industry. In this regard, the regulatory authorities should strengthen the supervision of the live broadcast industry, introduce relevant laws and policies, clarify the responsibilities and obligations of anchors, platforms and businesses, standardize the industry order, block the potential risks of "slicing with goods" and protect the rights and interests of consumers to the greatest extent.At the same time, the regulatory authorities can also encourage and support the establishment and development of industry self-regulatory organizations to promote the healthy and orderly development of the industry.In addition, the platform should also establish a strict auditing mechanism, and carry out real-name authentication and qualification authentication for anchors and editors to ensure that they have sufficient professional knowledge and ability to accurately audit and screen product information. For violations of laws and regulations in live broadcast, the platform should strengthen rectification and curb unhealthy trends.

It is predicted that by 2025, the scale of the live e-commerce market is expected to exceed 2 trillion yuan. This trend indicates that in the future, live delivery will continue to play a key role in promoting the growth of consumer demand and promoting high-quality economic development. As a marketing strategy of live broadcast with goods, "slicing with goods" does have the function of enhancing the exposure of anchors and goods and realizing the growth of sales. However, no matter how ingenious the sales form is, the practitioners who bring goods by webcasting should stick to the initial intention of honest management and devote themselves to providing consumers with high-quality and cheap goods and caring services. This is the cornerstone of the long-term development of webcasting.(easy to climb)

Science fiction collection "Promised Land": Creating the Future with Imagination

  Jules verne once said: "What one person can imagine, another person can turn it into reality." Submarine, helicopter, spaceship, artificial intelligence, genetic technology and other important inventions and innovations are inextricably linked with science fiction works, which wrote the bishop for this sentence. Thus this famous saying has become the most classic description of the connection between science fiction and the real world.

  What can the current science fiction bring to the great changes in science and technology? How can technology lead human society to the future? Promised Land answers these questions.

  Recently, Ji Shaoting, the founder of the Future Affairs Administration, Jiang Bo, a science fiction writer, Zhang Jiaxing, the technical director of artificial intelligence of Ant Financial, and An Ye, the cultural editor of Zhanlu, came to Shanghai, bringing a collection of hard science fiction novels jointly contributed by seven cutting-edge writers who were shortlisted for the nebula award, Hugo award and other outstanding awards — — Promised land.

  Promised Land originated from the workshop plan of the Future Affairs Bureau. As a company focusing on science fiction culture, it has signed more than 100 domestic and foreign authors and created more than 800 novels. Since its birth in 1818, science fiction has been accompanied by the rapid development of science and technology in a country and an era. Excellent science fiction should be based on the thinking brought about by scientific and technological changes. The Bureau of Future Affairs hopes to attract more sci-fi writers to pay attention to the current changes in China. Ant Financial, as an important technology company in China, is a very good observation object. Therefore, the Bureau of Future Affairs invited more than a dozen science fiction writers and engineers of Ant Financial Artificial Intelligence Project to exchange ideas. Because of this opportunity, science fiction writers at home and abroad have the opportunity to get in touch with the technology being developed by Ant Financial. On the basis of knowing the technical mechanism, the authors have created independent stories.

  Science fiction writers use imagination to edit the future, and engineers are creating the future. Ji Shaoting said: "What changes can science fiction writers in China bring to the scientific research strength in China and the great technological changes that are taking place in China? This book is a start. I hope that it will still be considered by many readers after ten, twenty and fifty years, and will be verified or overthrown by the emergence of new technologies. "

  The story of "changing face"

  Jiang Bo contributed a story about "changing face" in The Promised Land. When financial criminals can use the technical loopholes of face recognition to hide the sky, personal privacy begins to be threatened by technology. Jiang Bo has been thinking about face recognition for the first time in the workshop. What kind of social problems will arise after the face brushing technology enters life? For example, is it feasible to change the facial features by light to make the machine misjudge? Coincidentally, soon after the story was written, I saw a news report about using faces to identify crimes. He believes: "If science fiction writers can run ahead of science and technology to predict something, it is a very meaningful thing for science fiction writers, and FACE/OFF partially achieved this."

  Regarding whether the "black technology" described in the book will really happen in real life, Zhang Jiaxing explained in time: "This method is actually using an algorithm to cheat the algorithm. For example, it looks like a cat and adds something to the algorithm. The naked eye recognizes that the cat is still a cat, but it has become a dog in the eyes of the machine. The plot of this novel twists and turns, and the description of technology is also very imaginative. However, the face recognition technology in reality is not as simple as that written in the novel. The technical model itself is highly confidential. Companies will set up security prevention and control algorithms for it, and will also identify people in all directions through comprehensive means such as infrared and laser. "

  "Enami made a deduction that is very close to the future in this novel. The best part is that this deduction was really realized later. In fact, whether it is cited or overturned, this is a good thing. I think this is the greatest value of this workshop — — Think and deduce the reality. " Ji Shaoting added.

  Not predicting the future, but giving imagination.

  Many people say that The Wandering Earth started the first year of science fiction in China, and the upgrading of technology made people truly realize the speed of scientific and technological development. Whether technology pursues imagination or imagination pursues technology has become a common problem for science fiction writers and technicians.

  Jiang Bo believes that technology and imagination are integrated. Just as there are myths in primitive society, science fiction was born on the soil of technology. Imagination is a part of human nature and shapes human world outlook. Technology and imagination are a unity, and they promote each other and evolve together. When discussing technology, we can’t define it by pure guilt or innocence. More often, we still keep technology neutral. Whether the future is a land of hope or death, the key is to control technology within a reasonable range and serve mankind.

  In Ji Shaoting’s eyes, science fiction is literature to watch the future. It is difficult to bear the function of predicting the future, but it can give countless imaginations. Whether these imaginations are good or bad, they simply depict the possibility of the future in everyone’s eyes. In the past 200 years, there will always be a few things in science fiction, such as humans setting foot on the moon, launching satellites, inventing tablet computers, and widely using big data. As Liu Cixin asked: "If the future is a high-speed car, and artificial intelligence technology is its throttle, then what technology can become the brake of this car?"

  Perhaps for science fiction, the real value lies in asking questions rather than answering them, because there will always be new technologies to subvert or answer them, so you don’t have to answer them, just think. It is precisely because of this kind of thinking that some bad futures have not appeared, which is also the significance of science fiction.

  The door of science fiction will not be closed.

  "You are walking on the plain, and suddenly you meet a wall. This wall is infinitely high up, infinitely deep down, infinitely far to the left and infinitely far to the right. What is this wall?"

  "death."

  With "Three-body" winning Hugo Award, sci-fi works have entered people’s field of vision widely. The double outbreak of The Wandering Earth’s word-of-mouth and box office has immersed creators and audiences in the wave of sci-fi. Recently, the controversy over "Shanghai Fortress" has made everyone start to wonder whether China’s sci-fi movies will end at the beginning.

  China science fiction is still in its infancy, and the emergence and development of anything is not smooth sailing. Ji Shaoting said: "It can be said that The Wandering Earth started, but it doesn’t mean that all the works will get better and better in the future. After that, we will see all kinds of works writing different sci-fi futures, sorting out experiences in success, and bringing inspiration and value in failure. There is an excellent domestic sci-fi movie that people often ignore, Crazy Alien, which is inspired by Liu Cixin’s Country Teacher. There are few excellent domestic comedy sci-fi movies, and people tend to pay more attention to those works with big splash. The problem now is that we have too few science fiction works, and we can’t define China science fiction just by a few works. "

  Domestic science fiction has attracted enough attention, and the potential audience is so huge that it has become history for Chinese people not to watch science fiction and care about the future. The popularity of Three-body in Japan also shows that China’s science fiction works have attracted the attention of international audiences. When more creators and supporters join the industry and have confidence in the sci-fi market in China, everyone is thinking about their relationship with science and technology, which is the essence of sci-fi works. (The Paper reporter Xu Minghui intern Xu Zifan)

A new round of price war struck, and Volkswagen Golf dropped by 20,100 yuan.

When it comes to buying a car, everyone will have all kinds of entanglements. As a kind of high-consumption goods in daily life, cars have brand configurations ranging from tens of thousands to tens of thousands of moderately good brands, and tens of millions or even tens of millions of high-end and high-configuration brands. Due to different economic abilities, everyone’s choices are not the same. So, how to pay attention when buying a car is not easy to be cheated? Take Volkswagen Golf as an example, let’s take a look at its market price-related information, so that when we go to the 4S shop to bargain, we have a clear mind and are not easily fooled.

This website collects the real transaction price of Volkswagen Golf. In the past month, the cash of new cars in the country dropped by 20,100 yuan, and the maximum discount reached 8.51 fold. This website collects the price in real time. The actual transaction price is subject to the discount of local dealers.

From the following figure, we can see the sales trend of Volkswagen Golf. The sales volume of Volkswagen Golf in the past month was 4,632 vehicles. Although the sales volume does not represent everything, the sales volume has indeed become one of the criteria for consumers to choose a car. A high-selling car shows that it is suitable for most consumers, and it also has relatively perfect after-sales service, and the natural turnover rate of auto parts will be higher.

In fact, the insurance rate is an estimate of the residual value of a car. A car with a high insurance rate may not be a good car in all aspects, but it is generally a car with relatively stable quality. However, if a car with a poor insurance rate can basically be identified as a bad car, if you believe that you will not drive a car directly to scrap, it is still necessary to pay attention to the insurance rate when buying a car. The figure below shows the value-keeping rate of Volkswagen Golf. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of Volkswagen Golf. The comprehensive score of Volkswagen Golf is 4.37, and the result is not bad, so Volkswagen Golf can be considered.

If you have seen the above, you still have doubts about whether Volkswagen Golf is worth buying, then you can also look at the performance of Volkswagen Golf Competitors. Among the following competing products, Tiida sold the most last month, with 862 cars, so there is always one for you.

If the price of golf is right in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.