[Global Network Automobile Comprehensive Report] On February 27th, the first new energy vehicle of Haval dog category-3/4 scale tidal wild car Haval second-generation big dog was officially listed in Shenzhen, and the new car launched two models of DHT-PHEV 105KM tidal Plus and DHT-PHEV 50KM tidal electric version, with the official guide price of 162,800-175,800 yuan. Haval’s second-generation big dog inherits the family’s light cross-country gene and injects DHT new energy technology to provide users with a full-scene travel experience of "being able to live in the city, being able to live in the wild and being able to live in the wild", and will lead users to explore new ideas of life in the wild.
After the pet powder is carried out to the end, Haval’s second-generation big dog has carefully customized the six-fold courtesy of the call for users-
The down payment for incoming calls is as low as 15% and as high as 36 installments with 0 interest;
Call the intimate gift, the brand replacement subsidy is 7,000 yuan, and the foreign brand replacement subsidy is 6,000 yuan;
Call hi play gift free car networking basic traffic and intelligent control service for life, 3 years free entertainment traffic;
The first owner of the call guard ceremony (non-operating, non-Gong Hu) has a lifetime free warranty for the three electric systems;
The first non-operating car owner of the call charging ceremony will be given free charging piles and installation services within one year from the date of car purchase (only for long-life vehicles);
Call recommendation ceremony Friends recommend buying a car, and the car buyer can get 50,000 car purchase points, and the recommender can get up to 100,000 points/set.
Advanced power, live up to expectations, and lead the new energy light off-road era.
In the last decade, it was the era of great growth of SUVs. The global sales of Haval brand exceeded 8 million, which became synonymous with global SUVs. The next decade will be the new energy era of SUVs.
What is the most fashionable lifestyle in the new energy era?
At the press conference, a beautiful natural scenery film made people yearn for it. The car owners representing 230,000 dog category users around the world gave the answer with practical actions: It’s time to go wild.
From the off-road (travel) 1.0 era to the camping (travel) 2.0 era, SUV has developed to today and officially entered the light off-road (travel) 3.0 era. Based on the users’ demand for new energy technology and SUV era, Haval brand makes a forward-looking layout, grasps the pulse of the times, and focuses on "new energy and light off-road". Haval’s second-generation big dog comes with electricity and does not live up to expectations. With the tidal field design, multi-road trafficability, DHT technology advantages, and intelligent cabin experience that meets the comfortable driving experience of every family member, it brings more possibilities for people who are eager to explore distant places to break through daily life.
Haval’s second-generation big dogs not only help the dog family to realize new energy advancement and reshape the value connotation and boundary of market segments, but also provide more creative and exquisite car life for the new middle-class groups who are "pleasing others and pleasing themselves".
Can be a city, can be wild, can be electric, and start a wild car life.
The Harvard second-generation big dog, which is located in the "3/4 scale tidal wild car", integrates the "dog category light off-road gene" and "DHT new energy race skill", and "can be city, wild and electric" well satisfies the users’ beautiful imagination of light off-road and brings a brand-new "5+2+e" free-riding wild car life.
It is human nature to pursue beauty. While inheriting the design language of the dog category family, Harvard second-generation big dogs combine square and round, rigid and soft, retro and modern, hard and exquisite, and construct the tidal power aesthetics that belongs to the second-generation big dogs alone.
In terms of appearance, the iconic separated waistline and three-dimensional profile, with the iconic round lamp of dog category, are in the shape of dog bones when lit, which is interesting and highly recognizable; Thick and powerful wheel eyebrows with 6 rivets are extremely hard-core beauty; At the same time, it has an oversized body of 4705*1908*1780mm (length * width * height) and a long wheelbase of 2810mm, which makes the body posture more atmospheric and calm.
Kecheng——fiveCommuting every day, strength is more than one side.
Haval’s second-generation big dog has three power modes of "pure electricity, pure electricity priority and intelligent hybrid", which helps users to realize seamless switching of various living conditions. Equipped with a 1.5T hybrid engine +2-speed DHT, the total torque reaches 530N·m, the total power reaches 240kW, the fuel consumption of WLTC is 5.92L/100km, and the NEDC has a comprehensive battery life of 1000km+, which has the performance and effectiveness of full speed domain and whole scene.
In order to ensure the comfortable experience of every member in the car, the Haval second-generation big dog brings ample riding space with the best axle length ratio of 0.597; The trunk volume is 483L, and the rear seats can be expanded to 1362L, which can accommodate more outdoor camping equipment; The main driver and the auxiliary driver are independently ventilated and heated, and the rear backrest is adjustable at 27 and 31. In addition, the NVH quietness of the whole vehicle is optimized, which meets all the imagination of users for comfortable space.
What users need is true intelligence. Haval’s second-generation big dog is fully equipped with Great Wall Motor’s leading coffee intelligent driving system, equipped with L2 intelligent driving assistance, and naturally integrates high-performance autopilot sensors into the car body, allowing users to enjoy driving more leisurely; The new generation of coffee OS intelligent cockpit system, with streaming oral understanding application, achieves the real meaning of one word and ten meanings, and the extremely fast awakening level of 250ms, and realizes the use when waking up, that is, understanding when speaking.
Keye——2The sky is in the countryside, and you are full of confidence and fearless.
Inheriting the 3/4-scale light cross-country gene, the Haval second-generation big dog has high trafficability in many road conditions, with approach angle of 24, departure angle of 30, longitudinal passing angle of 19, minimum ground clearance of 200mm, and professional chassis adjustment, which is stable, comfortable and more secure.
In the field of safety, the strength of steel plates in key parts of the car body is 2000 MPa, which provides safety guarantee with a tough attitude; Equipped with "quality-grade" battery protection, it has obtained the four-fold certification of "non-flammable, non-explosive, non-leaking and non-permeable" by China Automobile Research Institute, so as to ensure the safety of batteries twice the national standard; 540-degree full scene perception (360 panoramic image+180 transparent chassis)+wheel perspective, accurately observe complex road conditions, and further increase driving convenience and safety.
Electrification——eEnjoy the moment, exquisite life is uncompromising.
Haval’s second-generation big dog is equipped with 220V reverse discharge function, with a discharge power of 3.3kW and a long discharge of 30+ hours, which can easily unlock the outdoor power consumption scene, making it more fun for family trips or friends gatherings. At the same time, the original camping mosquito repellent lamp is standard, and five modes can be switched with one button, which adds more code for exquisite camping.
In order to meet the expectations and needs of more users, Haval’s second-generation Big Dog Fuel Edition launched four models simultaneously, with an official guide price of 135,800 yuan, and the car purchase enjoyed the five-fold gift of Chaoye, which brought double surprises to Haval’s hardcore fans. In terms of powertrain, the fuel version will be equipped with Great Wall’s new generation 2.0T high-power engine, with a maximum torque of 385N·m and a maximum power of 175kW, and matched with Great Wall’s first transversely placed 9DCT gearbox; At the same time, it is equipped with intelligent electronic control four-wheel drive+rear axle electronic control mechanical jaw differential lock+nine all-terrain mode combination, which is enough to cope with more complicated road conditions and upgrade off-road playability.
Ha Gou bang is in action, sharing the tide wild life circle
In addition to products, the Haval brand strives to build a user ecosystem and play with users.
In 2023, on the occasion of the second anniversary of the establishment of "Ha Dog State", with the strong joining of the second generation of big dogs of Haval, the Haval brand will continue to practice the ideals of fun, fun, good deeds and win-win by relying on a wider user group, and reshape the dog category user ecosystem through ethnic upgrading, ecological upgrading and gameplay upgrading.
In order to convey the concept and fun of tide wild life to more people, Zhang Fuzhi, deputy general manager of Harvard brand marketing, officially released the plan of "tide wild tribe" to create a full-link tide wild life circle from models, surroundings, skills to socialization, better meet the needs of users on the basis of product value, and involve the light off-road lifestyle into users’ lives.
The "Chaoye Tribe" project will join hands with many global outdoor life brands to carry out brand linkage. The first batch of partners include excellent brands such as Camel Outdoor, Micro-fruit Projection, Giant, Midea Small Household Appliances, Lingfeng Luya, etc., and combine the value attribute of Haval’s second-generation big dog to create N+1 kinds of life scenes. Parents and children camp to move the kitchen outdoors and taste the natural flavor; Sitting around under the starry sky, enjoying the fun of open-air movies; In the middle of the night, in the tent, feel the silence of nature. At the same time, Haval’s second-generation big dog set up a skill lecture hall to pass on life skills such as outdoor riding and fishing, and jointly promote the popularization of light off-road lifestyle.
Wild energy calls and is born for the times. As the opening work of the new energy of Haval dog category, Haval’s second-generation big dog is advanced in carrying electricity, with full-scale upgraded product strength and sincere pricing, allowing consumers to easily unlock the diversified car life. In the future, Haval brand will continue to upgrade its core technology, continue to explore category innovation, create a unique user ecosystem, and write a proud chapter in the golden age of light off-road.