标签： 上海有花头的spa店

　　In the recently released "2023 China Air Source Heat Pump Industry Development Report", "2023 Central Air Conditioning Market National Report" and "2023 China Central Air Conditioning Industry Development Report" and other industry authoritative reports, Zhongguang Otters is like a bright star, shining in the data ocean. These reports deeply analyze the pattern evolution and trend trend of our country’s HVAC market from different perspectives, and Zhongguang Otters has frequently attracted the attention of the industry with its excellent performance in quality, channels, branding and service.

　　The report shows that the company’s comprehensive layout in the heat pump field has not only made substantive breakthroughs, but also shown a strong growth trend in sales scale, market share and product innovation, and has become a model representative of the industry. Through these detailed data analysis, we can deeply explore how Zhongguang Otus has moved forward steadily in the fierce market competition with a unique strategic vision and solid execution, successfully shaping the leading image on the "heat pump +" track.

　　Strengthening product strength and grasping innovative quality are the keys to leading in a number of indicators

　　It can be seen from the report that in the past year, through in-depth reshaping in quality, Zhongguang Otters has successfully jumped the sales scale of the HVAC category from 300 million to the 500 million head position, and its market share in the multi-unit market of central air-conditioning weight products has also shown a healthy growth trend. This shows that the company has achieved remarkable results in technology research and development, product quality and meeting different market needs.

　　Zhongguang Otus is well aware that product strength is the core competitiveness and the key for enterprises to lead the market trend and seize industry opportunities. Therefore, Zhongguang Otus continues to pursue the "ultimate" quality, through strengthening Product Research & Development and innovation capabilities, redefining air conditioners with heat pump technology, independently innovating and developing the "heat pump air conditioner" category, and forcibly updating and saving electricity for both cooling and heating, effectively solving the pain points of traditional air conditioners such as slow heating in winter and unstable performance. It has successively launched "Gemini", "X9 Smart Bottle", "X7 Smart Shield" and other products with leading technology and superior performance, and has continuously improved the development and implementation of HVAC basic categories and the layout of heat pump air conditioners, successfully leading the industry standard.

　　High-tech products are the fundamental guarantee for enterprises to win customer trust, accumulate word-of-mouth, and maintain market competitiveness. They are the key to achieving a breakthrough in the sales scale of the HVAC category, enabling Zhongguang Otters to achieve leadership in a number of performance indicators and establish its leading position in the field of heat pumps and central air conditioning.

　　Enhancing channel power and achieving deep coverage is the foundation for leaping to the 2 billion yuan echelon

　　The report shows that the first time in the air source heat pump industry mainstream brand (own brand) domestic sales scale of the first echelon 2 billion yuan or more range. This milestone breakthrough, one of the important driving factors behind it is the in-depth strengthening and effective use of channel power.

　　Channel construction is a bridge for an enterprise’s products to move from the production end to the consumer market, which is crucial to enhancing market coverage and share. Zhongguang Otus is well aware of this, continues to upgrade the channel "extreme", resolutely implements the concept of "one Zhongguang, one system, one standard", and actively deploys a diversified sales channel network across the country. It has built a distribution system including online e-commerce platforms, offline specialty stores and close cooperation with dealers, new channels such as designers and home improvement, and a multi-level and three-dimensional marketing network such as standardized end point image stores. It has realized a wide coverage from first-tier cities to township markets, ensuring the rapid circulation and market penetration of products.

　　Up to now, Zhongguang has built a three-dimensional and diversified sales network through strong layout and multi-faceted penetration, which has effectively driven the rapid growth of market share and provided enough confidence for it to leap to the domestic mainstream brand sales scale of air source heat pumps 2 billion yuan or more.

　　Releasing brand power and telling a good brand story are the foundation for staying at the top of the market

　　The report shows that the "2023 China Air Source Heat Pump Industry Development Report" shows that in 2023, the overall sales of Zhongguang increased by 40% year-on-year, exceeding the average growth rate of 11.5% in China’s air source heat pump industry. At the same time, Zhongguang is divided into the heat pump professional category, and it is firmly in the mainstream brand camp in the heat pump heating market, the mainstream brand camp in the northern household heating retail market and the commercial heating market.

　　As a leading brand in the heat pump industry in our country and a recognized big country brand, the stability and continuous rise of its market head position cannot be separated from the in-depth excavation and comprehensive improvement of brand power. Brand power is not only reflected in the technological leadership and excellent quality of products, but also in the comprehensive construction of multiple dimensions such as brand perception building, brand story telling and brand value dissemination.

　　Zhongguang Otus continues to build the "ultimate" brand, comprehensively upgrade brand perception, enhance brand influence, and actively release brand charm. While orchestrating and implementing a series of brand strategy measures, it tells the story of a big country brand, combines its own development with the national green energy strategy, and carries forward the spirit of China’s intelligent manufacturing. It has effectively enhanced the brand’s social influence and international reputation, laying a solid foundation for its stable industry leading brand position.

　　Enhancing organizational strength and building a good team are the key to building strong combat capabilities

　　From the 2023 market report data, the continued leadership of Zhongguang Otters in the heat pump field is also due to its further improvement of "extreme" management, continuous optimization of Zhongguang R & D team, manufacturing team, supply chain team, marketing team and service team.

　　As a leading brand in the heat pump industry, Zhongguang Otus has demonstrated excellent leadership and execution in improving organizational strength and team building. Through a series of strategic measures and management innovations, it has effectively assembled an efficient, professional and combat-effective team, and has always maintained a high fighting spirit and a positive and enterprising spirit.

　　At the same time, it attaches great importance to enhancing internal team collaboration and optimizing enterprise management efficiency. By building a high-performance team and management system, it has successfully enhanced the overall organizational strength, provided strong human capital support for enterprise development, and also provided solid internal support and strong combat strength.

　　Improving service capabilities and optimizing user experience are the guarantee for sustainable growth

　　As a leading enterprise in China’s heat pump industry, Zhongguang Otters has always regarded improving the ultimate service as an important part of its corporate Strategy and Development. In order to ensure that users get a high-quality and efficient full-service experience, Zhongguang Otters continues to optimize the service system from multiple dimensions, strengthen the service team building, build a perfect after-sales services network, and deepen user experience management.

　　At present, Zhongguang Otus has established a complete service center channel network across the country, equipped with professional service personnel + special spare parts for heat pumps + after-sales service outlets + closed-loop after-sales service centers for after-sales services vehicles, and continuously strengthen regular professional after-sales services training for dealers and after-sales service personnel across the country. Zhongguang Otus will provide a complete set of services throughout the three major service systems of pre-sales, after-sales and after-sales, continuously optimize the service process, and formulate personalized service plans for different product categories. It not only focuses on product installation and maintenance, but also emphasizes preventive maintenance to establish industry service benchmarks.

　　All-round, high-quality service support has ensured the improvement of user satisfaction, effectively promoted the sustainable and healthy growth of enterprise performance, and laid a solid foundation for future market expansion and brand deepening.

　　In the face of the arrival of the new era, Zhu Jianjun, chairperson of Zhongguang Electric Appliance Group, pointed out that the future market must be a comprehensive competition from width to depth. On the basis of adhering to the five-dimensional reshaping, Zhongguang needs to further accurately reshape "work effectiveness", "professionalism and skill improvement", "work standard", "brand precipitation", etc., with data and performance as the core, result-oriented, ride the wind and waves, and write a more brilliant chapter in the field of heat pumps in China and even the world.

In 2023, both the new energy market and the fuel vehicle market have entered a state of fierce competition. The major car companies are crazy about the price and allocation of vehicles, and the reason is also to make the market share up. Among them, BYD has brought the champion model with lower price, which has indeed added a lot of help to its sales. Now Chery’s champion model has arrived as scheduled.

A few days ago, Chery Automobile announced that the Tiggo 8 PRO Champion Edition and PHEV Champion Edition models were officially launched. The price range of the Tiggo 8 PRO Champion Edition was 126,900-163,900 yuan, and the price range of the Tiggo 8 New Energy Champion Edition was 137,900-159,900 yuan.

In terms of car purchase benefits, Chery has also brought you a six-fold car purchase gift, including paying 1,000 yuan to 10,000 yuan in cash-filled red envelopes, enjoying a replacement subsidy of 15,000 yuan at the highest level, a lifetime warranty for the whole vehicle, a financial discount of 7,000 yuan, and a lifetime free basic flow, etc., which is full of sincerity.

Both cars are sincere.

In terms of appearance, the new car focuses on adding time gray body color, and adjusts the shape of the new car’s air intake grille, providing a fiercer air intake grille, a shiny Chery Logo and decorative strips. In addition, the new car also provides larger body wheels, such as 18-inch and 19-inch wheels and different styles, which greatly improves the visual effect. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

The interior and configuration are basically the same, and the interior is the same as the cash. It adopts a three-spoke flat-bottomed steering wheel, equipped with a 12.3-inch curved double screen, and adopts the Lion car system. A large number of metal decorative pieces are used in the interior, which further enhances the luxury of the interior.

Among them, the Tiggo 8 PRO Champion Edition has added a black and light brown color scheme. As a medium-sized SUV, it also provides a seven-seat layout that can be used in an emergency. The new car has also introduced the well-received Queen’s co-pilot seat, but it has changed greatly in terms of the car. It has been replaced with a more mainstream Qualcomm Snapdragon 8155 chip, which can realize the functions of video playback with 4K resolution, 3D navigation, panoramic images and so on, and supports 5G network and V2X car networking technology.

In addition, the Tiggo 8 PRO Champion Edition also provides a series of comfort configurations and intelligent configurations such as 540-degree reversing image, electric heating of exterior rearview mirror, driving recorder, inductive tailgate, front seat heating, lane keeping, reversing side warning, HUD head-up display and so on.

In terms of power, the Tiggo 8 PRO Champion Edition continues to use the current 1.6T and 2.0T engines. Among them, the 1.6T turbocharged engine has a maximum power of 145kW and a maximum torque of 290 N m; The maximum power and torque of 2.0T engine are 187kW and 390 N m respectively. The transmission system is matched with a 7-speed dual-clutch gearbox, and the high-equipped models will also be equipped with a four-wheel drive system.

Tiggo 8 New Energy Champion Edition is equipped with the power combination of 1.5T super-efficient engine and dual motors for hybrid power. The comprehensive power of the system is 240kW, and the comprehensive torque is 545N.m It only takes 7.2 seconds to accelerate 100 km, and at the same time, it realizes super power output in full speed range, 2 seconds for 0-30km, 3.1 seconds for 30-70km and 3.8 seconds for 60-100km.

Tiggo 8 New Energy Champion Edition is equipped with a hybrid special 3-speed DHT electric hybrid system and a hybrid special ternary lithium battery, which can achieve a comprehensive battery life of 1000km+. At the same time, the car is also a "fuel-saving weapon", and the minimum fuel consumption under WLTC working condition is 5.95L/100km, which fits the user’s pursuit of fuel economy to the maximum extent. Moreover, the Tiggo 8 New Energy Champion Edition supports fast/slow charging, and the 220V power supply can be charged at will. It takes only 25 minutes to charge the power from 30% to 80%, making it more convenient for users to travel long distances.

Can you break the championship battle?

Since the beginning of the year, China auto market is experiencing an unprecedented price storm, which has spread to every corner of fuel vehicles and new energy sources. It is this storm that broke the traditional product pattern and consumption concept in the past. If Tesla’s official demotion at the beginning of the year was the first shot to start this year’s price war, then BYD Qin PLUS DM-i Champion Edition was the most powerful response of its own brand, and one after another "Champion Edition" models that followed it completely brought the story to a climax.

Especially in BYD Song plus, a market segment, it has become the king. It not only beat down the price of cooperative brand SUVs, but also made independent brand SUVs follow suit crazily, and launched brand-new products to compete with it, such as Geely’s Galaxy L7, Harvard’s Xiaolong and other new energy products, which made the competition in this market segment more intense. Now the sales of the latter two have steadily increased, which is enough to show that the market is very inclusive as long as the product strength and price are appropriate.

In addition to the Tiggo 8 PRO Champion Edition with high cost performance, the Tiggo 8 New Energy Champion Edition has launched a 55km leading edition, a 100km glory edition and a 100km king edition to meet the diversified car needs of users. At the same time, with the price range of 130,000-150,000 yuan and the Tiggo 8 New Energy Champion Edition, it achieved "the same price of oil and electricity" and entered the increasingly competitive mixed market, becoming the best solution in the minds of potential users.

Since its launch, Chery Tiggo 8 series has won the market and reputation with its excellent product strength and high cost performance. It sold 20,440 new cars in July, and the cumulative sales from January to July this year reached 117,799. Now Chery has brought a lower-priced champion model on the basis of the high product strength of the Tiggo 8, and there is also a new energy champion version of the Tiggo 8 with the same price of oil and electricity. I believe that in the future, it will also seize and occupy a place in the increasingly "involuted" mixed market, so that more users can have more suitable and higher-value new choices, and at the same time, the sales of the Tiggo 8 series will be further improved.