Tradition? Trend?
If in your eyes, the former is outdated and old-fashioned, while the latter symbolizes trendy fashion, and neither is the same, then you may want to reassess your understanding of these two words.
On April 15th, in collaboration with well-known designers and national beverage brand Dayao Soda, we jointly created a national tide festival that integrates fashion and tradition, accompanying the national car for 18 years, which has been transformed into a high-profile national tide focus. The reason why the scene can firmly occupy the C position is inseparable from the call of designer Hu Sheguang and the large kiln soda.
In recent years, as a world-renowned fashion designer and performance artist, Hu Sheguang has been known in China as a genius designer and a cross-border master. At the same time, he also serves as a royal royal designer. His clothes are famous for their luxurious, elegant and noble style, and are favored by the Queen of the Netherlands. In the previous "Northeast Great Flower", which was launched, it became popular all over the country and even overseas. At the National Tide Festival, Hu Sheguang once again exerted his imaginative artistic talent, bringing a fashion show inspired by Northeast Great Flower + National Color Peony, and launched the Big Flower Edition to give new high-end fashion connotations to traditional elements. Hu Sheguang not only integrated the aesthetics of Northeast Great Flower and National Color Peony into the design, but also interpreted the aesthetics of Guochao from his own unique perspective, which aroused the infinite reverie of the audience.
At the same time, as a national beverage brand, Dayao soda also reached an agreement with FAW Pentium to open the cross-border alliance of Guochao, and jointly shouted the loud slogan of "Drink big soda, open a palanquin", once again igniting people’s love for the Guochao brand. Thus, Dayao soda and closely linked together. As a domestic boutique, Dayao soda already has an unshakable position in the beverage field, while B70 is a boutique palanquin that has accompanied the people for 18 years. The cross-border cooperation between the two has become a collision with the fashion Guochao, giving their respective brands new connotations and values.
The success of this Guochao festival is also due to the deep emotional bond between the Pentium brand and its loyal fans 420,000. The "Our Festival" in December last year has already shown the fun of interaction between Pentium and fans, and this jubilant night has further deepened the relationship between the brand and consumers. Through co-creation, co-play and sharing, fans feel the intimate connection with the Pentium brand. In the increasingly popular Guochao brand, Pentium B70 is not only a high-quality new car, but also through the cooperation with the well-known designer Hu Sheguang and the national beverage brand Dayao soda, Guochao and fashion elements are cleverly integrated into the brand, thus bringing consumers a double feast of culture and fashion.