"Lady General Yang" released behind- the-scene Ren Xianqi interprets the Yang family’s "God of War"


Ren Xianqi died twice in the play


Ren Xianqi plays Yang Zongbao

    A few days ago, the ancient costume legendary war masterpiece directed by Chen Xunqi exposed the behind- the-scene video of Yang Zongbao (played by Ren Xianqi), the only strong member of the Yang family, and reproduced the scene of the heroic battle of the Yang family general. Going behind the scenes, Ren Xianqi carefully analyzed Yang Zongbao’s character characteristics, and director Chen Xunqi also said that "Ren Xianqi has grasped the essence of Yang Zongbao’s god of war".

Yang Zongbao behind- the-scene video exposure, leading troops into battle

    As the only strong man in the film, Yang Zongbao is under heavy pressure as the main story of the film "Yang Family Women General" is adapted from the classic part of "Twelve Widows’ Journey to the West".

    Unlike the female generals who were on standby in danger, as the leader of the Yang family, in the face of internal and external troubles, Yang Zongbao led the troops into battle and did his best to reverse the war. The video of the bed-the-scene exposed this time opened with Yang Zongbao’s impassioned sentence "Even if a soldier dies in battle, he must move forward bravely". In a short few minutes, it basically showed the fighting scenes or war scenes shot by Ren Xianqi in different scenes. Director Chen Chengqi also explained that "almost all of Yang Zongbao’s scenes are related to’fighting ‘. On the battlefield, he was heroic, and off the battlefield, he called for a marriage with Mu Guiying."

Ren Xianqi interprets "God of War" and joins hands with Cecilia Cheung to go to the battlefield

    Judging from the stills and trailers exposed earlier, the Yang family is very skilled. Whether it is the might of the uniformed leader or the chic practice of the plain clothes, the stories of the generals of the Yang family have been passed down to this day, and they have also become a major attraction in the film.

    The bed-the-scene video revealed this time shows the front and back scenes of Ren Xianqi’s shooting. When talking about the plot of the martial arts, Ren Xianqi analyzed that "the Yang family will use the Yang family gun, which is a long weapon. Its range is larger than that of close combat, and there will be targeted training before. But when you really shoot, you will put on the armor, and the joints will be very restricted, so you need to do more practice." Regarding the choice of characters, Director Chen said that "Yang Zongbao is the god of war in the Yang family, which can bring a lot of honor to the Yang family. Ren Xianqi gave me a feeling of not only elegance, but also roughness. At that time, his sentence’I must do my best ‘made me feel that Yang Zongbao was Ren Xianqi."

    In the exposed behind- the-scene video, there are also several interactive scenes between Ren Xianqi and Cecilia Cheung, and in the trailer, Cecilia Cheung leads the battle, which makes people think about the plot.

Next page More exciting stills

Yang Caini adds highlights to "Cold War", collaborates "deeply" with Guo Fucheng


Yang Caini


Yang Caini and Guo Fucheng looked focused

    The film, which is exclusively copyrighted by [Movie Network], has been scheduled for release nationwide on October 18. The film gathers many male superstars such as Kwok Fu-cheng, Leung Ka-fai, Andy Lau, Li Zhiting, Peng Yuyan and many others. Among them, Yang Caini is one of the few female characters in the film. As the female lead in the film, Yang Caini’s role in this film is crucial, and she also shows her "sonorous rose" characteristics. It is understood that after playing the head of the public relations department of the Hong Kong police force in "Cold War", she moved to the lead director behind the scenes. Coincidentally, this time Guo Fu-cheng once again worked with Yang Caini, but both of them were actors in "Cold War".

Big break

Shooting MV with Guo Fucheng embarked on the road of performing arts

    As a hot and masculine male drama, "Cold War" in addition to Guo Fucheng, Liang Jiahui, the two leading actors led by the handsome men, Yang Caini, Ma Yili and other actresses joined the film undoubtedly added a soft atmosphere. Regarding the role of a police spokesman in the film, Yang Caini said that she thought about it privately for a long time. "As an ordinary citizen, you will often see some senior female officials who speak on behalf of the government, and I will pay special attention to their attitude and eyes."

    For Yang Caini, the most profound feeling of joining "Cold War" this time is the reunion with Guo Fucheng and Liang Jiahui, the two best actors. Among them, Guo Fucheng has the most cooperation and is the most familiar. "We shot before, in fact, I shot his MV and commercials when I was a student, and it was because of those commercials with him that I stepped into the acting industry." In addition, when it comes to the "origin" with actor Liang Jiahui, it can be traced back to Yang Caini’s first film after her debut. "After filming" Eastern Heretic ", I didn’t meet again for a long time. I am very excited and looking forward to meeting him in" Cold War "this time. So in addition to being in a great movie and working with so many great actors, it was also a rare gathering for me. "

Talk about new films

"Cold War"

    Yang Caini, who has always been meticulous about her work, talked about the reason for starring in the movie "Cold War". She admitted that on the one hand, she was able to work with several film masters again, and on the other hand, she appreciated the scripts and talents of the two new directors. Yang Caini praised: "They wrote a very thoughtful script, and if you look closely, you will find that they worked very hard and put a lot of effort into it. And they have a very clear thinking, and every scene will pay attention to whether the actors can reach their maximum potential. As an actor, meeting a director who is very demanding will naturally generate new sparks, so I really want to be involved in this movie and I really want to support them."

    In Yang’s opinion, only people who really love movies can make good movies. "The reason why the Hong Kong film industry has been able to give everyone a fresh feeling and continue to develop is because there are many people who love movies in front of the stage and behind the scenes, and they support and help each other." As for the future of Hong Kong movies, she expressed her confidence: "Just like this’Cold War ‘, although there are two new directors, there are still many experienced actors and staff involved, because everyone is one heart and wants to support the new director and the new script. So I believe that Hong Kong movies will continue to move up, because there are a group of people who are connected behind the scenes."

Debut

"Deep" cooperation with Guo Fucheng again

    Now that "acting is good and directing" has become a trend in the entertainment industry, in the face of actresses such as Zhang Aijia, Xu Jinglei and Zhao Wei testing the waters, the job of directing is no longer exclusive to men. Yang Caini, known as the "Jade Lady Head", is also planning to launch her directorial debut "Christmas Rose" in the Christmas schedule. The film starts with a courtroom drama and tells the "French Open tenderness" of four men and women.

    In an interview, Yang Caini said that for her debut novel, she almost maxed out her "favor card". Not only did she invite Tsui Hark and Zhang Zhiliang to serve as producers, but she also recruited her friends Guo Fucheng, Qin Hailu, Gui Lunmei, Xia Yu, Liao Qizhi and other actors to help. When asked about the specific story of the film, Yang Caini was silent, saying only that "this is a film that explores important topics in society. In life, every decision will affect others and their own future, and the script wants to tell such a story." It is understood that "Christmas Rose" is a court drama triggered by a case. Guo Fucheng will play the male lead as a prosecutor this time, and play a couple with Taiwanese actress Gui Lunmei.

Wang Jianlin, member of the National Committee of the Chinese People’s Political Consultative Conference

    CCTV.com message:







    At 15:00 on March 8, 2008, a press conference for the first session of the 11th National Committee of the Chinese People’s Political Consultative Conference was held in the press conference hall of the Great Hall of the People. The theme was "New class people talk about social responsibility". Five members, Wang Jianlin, Liu Hongyu, Liu Yingxia, Xu Guanju and Han Fangming, attended the press conference and answered questions from reporters. The picture shows Wang Jianlin, member of the National Committee of the Chinese People’s Political Consultative Conference. Xinhua News, Chen Jingchao, photo

Editor in charge: Wang Yilin

Kwok Fu-cheng Tony Leung finally collaborated on "When the Wind Rises Again" to tell the story of Hong Kong

  Every year during the Shanghai International Film Festival, each film company will bring their freshest and blockbuster projects to the industry. It has been established for 35 years, and the Hong Kong company "Meiya Entertainment", which has won many "best actors" and "queen", has four blockbuster new works this year, "When the Wind Rises Again", "Hypnosis · Judgment", "Sharp Crazy Sisters" and "Bright Daylight". On June 16, Leung Chaowei, Guo Fucheng, Zhang Jiahui, Shen Teng and other stars made a collective appearance at the "American-Asian Night" held during the Shanghai International Film Festival.

  Tony Leung, Du Juan, Guo Fucheng and Weng Ziguang on "America and Asia Night". Photo from the scene of this article: Surging News reporter Xue Song, photo

  "When the Wind Rises Again": Using the best actors to tell the true story of Hong Kong in the big time

  The most anticipated project of the night was undoubtedly the Hong Kong film "When the Wind Rises Again" directed by Weng Ziguang and starring Tony Leung with Guo Fucheng’s partner. Weng Ziguang, who won the best screenplay at the Hong Kong Academy Awards for "Stepping Blood in Search of Plum Plum", once again wrote and directed himself this time, and invited Guo Fucheng and Liang Chaowei to join hands for the first time. With Du Juan, Xu Guanwen, Chunxia, Tan Yaowen and other stars joining, "When the Wind Rises Again" has attracted much attention since its launch, and has been rated as one of the most anticipated Chinese films in 2019 by many fans and media.

  Weng Ziguangluo sent Guo Fucheng to the top podium of the Hong Kong Film Awards with "Blood in Search of Plum Plum". This time, Guo Fucheng hopes to give "everyone a good work, so that more audiences can appreciate the moving charm in the film". Guo Fucheng revealed that he played Lei Luo, one of the "four detectives" who became famous in Hong Kong in the 1960s. "It is a big challenge for me to play the role of Lei Luo." Interestingly, Guo Fucheng played Lei Luo’s son in "Five Hundred Million Detective Lei Luo Biography II" many years ago. At that time, Lei Luo was played by Andy Lau.

  However, the most attractive thing about this film at the beginning was that it was finally possible to cooperate with Tony Leung. As the first-line male actors of Hong Kong movies, the two actors may have never worked together because they were busy playing their own male lead roles. Guo Fucheng said, "Tony Leung is at the top of the list of actors I admire, and this time we can cooperate for so many years."

  "When the Wind Rises Again" stills

  Tony Leung also expressed his admiration for Guo Tianwang, "Guo Fucheng is an actor I think is very good, and I am looking forward to filming a work with him."

  Tony Leung, who has been active in the work of mainland directors in recent years, said that he has actually been waiting for a Hong Kong film of sufficient weight. "I have been waiting for a good script to appear, and the theme of this film is also my favorite. It is rare to see a story based on Hong Kong in these years. And I like’Blood in Search of Plum ‘very much, and I think it is very good."

  For the Hong Kong theme, Weng Ziguang also cherished this creative opportunity. "It is my dream to tell the story of Hong Kong in the big era."

  In the face of such a "dreamy" cast, Weng Ziguang said that even now that the filming has been completed, he still feels a little "unbelievable". When talking about the original intention of inviting the two to cooperate, when discussing the topic of what to shoot in the next movie with the boss of Meiya, one of the first requirements of the boss was, "Use the best actors."

  "Slag Ash" is afraid to tell the truth, Shen Teng challenges a new type

  The scene also introduced several other masterpieces of America and Asia this year. Among them, the crime action film "Hypnosis · Judgment" has not long ago announced that it will be set for September 12. In the film, Zhang Jiahui plays the role of a hypnotic expert, while Zhang Han plays the role of a tough guy again after "Wolf Warrior 2". He contracts the action scenes such as hand-to-hand gunfights in the film. The two of them start a two-line limited-time rescue in one move, which is very interesting. At the scene, Zhang Jiahui revealed that in order to save his daughter’s life in the film, he had to hypnotize at least four jurors in just 90 minutes and manipulate the trial results. For this reason, the director specially invited a hypnotic expert to give him a class to understand hypnosis, but he did not dare to try the feeling of being hypnotized, "for fear of saying

  That night, Zhang Jiahui also introduced a lot of filming experience and friendship with Meiya, but everyone focused on "Slag Hui" actually speaking so much Mandarin, and the pronunciation has changed a lot.

  Zhang Jiahui (left), Zhang Han

  "Crazy Sisters" is directed by Jin Yimeng, and Mary has teamed up with "Broke Girl" Beth Beale to break the dimensional wall. She has also worked with the gold-medal team of Hollywood blockbusters such as "Wolverine", "Deadpool" and "Legal Beauty". Producers Platinum said on the spot that this is a high-quality comedy that combines elements of Hollywood and Happy Twist.

  The finale of the film is "Broad Daylight," a film jointly produced by Chen Ming Media and American Asia Entertainment. The movie story mainly focuses on brotherhood and focuses on the portrayal of group portraits, starring the actor Shen Teng of the "tens of billions of box office". The film has just been completed, and other creative information has not been released, and there is no more information about the film at the scene. However, the film materials given by the organizers label the film as "crime/action", which may mean that Shen Teng will drop his comedy label this time and challenge a new genre.

  Wang Daqing, a young director, said that "Broad Daylight" "is the genre and theme that I have always wanted to shoot." "The film mainly focuses on the brotherhood, love and family relationship of an ordinary little person. The role played by Mr. Shen Teng is different from the previous roles, and will show another kind of charm of Brother Teng."

  Although it cannot be spoiled, Shen Teng still said, "This is indeed my first attempt, and I feel stressed and lucky." At the same time, he did not forget to "play treasure" said, "I have expectations for myself, and I have high expectations for myself!"

  In addition to promoting blockbuster films this time, Meiya also launched the "New Power · Multi-Beauty" incubation program to present to the public the group’s actions in the artist sector and the reserve of new films. The five new films include well-known producer Zhang Jiazhen and emerging director Wang Zao, based on the real experience of legendary detective Zhao Wei. The biographical film "Wild Paradise"; director Ma Weihao and gold medal comedy screenwriter Leng Xuyang created a romantic blockbuster "Little Dreamer"; musician and actor Wang Taili co-developed the youth genre "Chorus"; adapted from popular short stories in mainland China, "Please Break Up Face to Face", which was produced by Ma Weihao and edited and directed by the original author Song Xiaojun, and "Old Man" directed by young director Huang Gang.

FAW Pentium has joined "Run" again, and the exclusive car of Running Men has been upgraded with a full "core".

In the warm spring of April, the long-awaited ace variety show "Run It" finally made a big comeback, and the new "Running Man Group" gathered again with a strong lineup. At 17:17 on April 27, starting from "Core", it was officially announced that it had crossed the border again, bringing its new model PRO to help the Running Man Group run. As the only official designated car of this season’s "Run It", the "attractive force car" PRO, which is both popular and powerful, will collide with the Running Man family. What kind of spark will attract countless fans and viewers.

The official announcement of the Extreme Speed Movement Group, "handsome, true, strong, and obvious" is irresistible

With the re-cooperation between the brand official announcement and "Run", the mystery of the first two-dimensional spokesperson, the "Extreme Speed Movement Group", has finally been unveiled. As four "wind chasers" with distinct personalities, their images are all taken from the archetypes of the characters of the Running Man Group, and they combine the four cores of PRO "handsome, true, strong and obvious" with the characters of the brothers to create a unique trendy and cool animation image, which has been well received by netizens.

Beauty is Justice – Extraordinary Charm Tiger

Popular idol Cai Xukun incarnated as a charm tiger, stylish and soulful. Charm Tiger is like a guy full of positive energy, and is the face of the team. Like PRO, the light and shadow polyline design makes the lines more three-dimensional, and the details are not sloppy at all. Not only is the appearance more layered, the double flying swallow shape gallops on the runway like flowing clouds and flowing water, showing the trend and cool charm with a face and a han.

Safety is the truth – guarding the cow with a long rainbow

Li Chen, a superpower, turned into a guardian cow and instantly escaped the gravity of the earth. Running all the way, someone always has to stand up in a critical moment. As the strength of the team, the guardian cow has a stable concentration like a rock, just like the "Car Brothers" PRO has a super high-strength cage+ Five-channel force transmission structure, carefully designed and optimized energy absorption area, with a strong sense of security to support the running boy group to run hard, giving each family member enough strength and confidence to challenge the illusory, true and reliable strength.

Speed – Resolute Wind Chaser Leopard

The master Zheng Kai turned into a wind chaser leopard and overtook the opponent in the corner. As a vitamin in the team, the wind chaser leopard is a young man who is always full of vigor and energy. The general speed perfectly matches the PRO upgrade of 1.5T. Strong power escorts the running man group at any time, and the energy goes straight to the sky. The blessing of light weight and high precision, the corner overtakes the opponent without fear of resistance, and realizes free galloping in all road conditions, flying like the wind.

Wisdom shows ingenuity – Confidential Meow

As the only girl in the team, it is also the wisdom of the team. Confident Meow has super intelligence, talent and intelligence to deal with a variety of thorny problems, and at the same time, there is no lack of kindness. With the PRO holographic intelligent control system, it supports voice interaction and visual interaction. The Zhilian system is ingenious, and the human-computer interaction is more warm. It is not alone on the run, adding warmth to the running man family.

The recording of the program is imminent, and it is expected to set off a "tear brand" war in FAW

The appearance of the cool image, the new character setting, and the appearance of the "Extreme Speed Movement Group" not only triggered the attention of the whole network, but also hinted that the dust of the cooperation contract with "Run" has settled. The new entry of the "attractive force car" PRO, how will it help the running man family "hang up" all the way and play more challenges? I believe the first stop will definitely give the audience a satisfactory answer.

It has to be said that the filming location of each issue of "Run It" has attracted much attention from fans. Looking back on the first stop of "Run It" last year, the members of the Running Men Group joined hands with 35 pairs of Angang father and son to carry out a blood-blooded showdown, showing their hard-core strength. At the oil field station, the Running Men brothers turned into college students and fought against aliens for oil. While experiencing the life of Angang employees, they paid tribute to the "iron man spirit" of the oil field. During this period, the T family hard-core model T77 also left a deep impression on the audience with hard-core black technology in the program.

This year, the newly upgraded PRO returns to "Run" as a hardcore guest, which can’t help but arouse countless fans’ speculation. Will this season’s Running Men Group come to this same hardcore, the birthplace of the old partner, and explore the unique cultural heritage and new appearance of "Detroit of the East" in the name of running? At the same time, fans are also more looking forward to what kind of spark will collide between the brothers’ brave and never-give-up spirit and China’s industrial inheritance, innovation and enterprising spirit? Let’s wait and see.

For the new journey that is about to begin, how can PRO, who has always been unafraid of challenges, "become one with" the Running Man Group faster, and skillfully use its advantages to help family members solve problems and complete the mission of helping run? We look forward to PRO giving the program a different kind of new excitement.

Huai’ an Haval Xiaolong’s price reduction is coming, and the promotion discount is 40,000! Not to be missed

Motorists in Huai ‘an City, Jiangsu Province are now offering premium discounts to Huai ‘an preferential promotion channel in car home! This plug-in hybrid vehicle, which has attracted much attention, is currently in the process of price reduction promotion, bringing you the most affordable car purchase opportunity. The starting price of Haval Xiaolong is only 99,800 yuan, and the highest discount can reach 40,000 yuan, which makes it easy for you to own a high-performance and cost-effective new energy vehicle. Hurry up and click "Check the car price" in the quotation form to get a higher discount!

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Haval Xiaolong is a dynamic SUV with a unique front face design. The air intake grille adopts polygonal design, and the lines are simple and smooth, showing the sense of strength and movement of the vehicle. At the same time, the overall style of the car is also very fashionable, and the body lines are smooth, showing a smooth sense of movement and dynamic modeling. In addition, Haval Xiaolong also adopted a sharp headlight design to make the vehicle safer when driving at night. In short, the design of Haval Xiaolong is fashionable and dynamic, and it is a very attractive model.

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Haval Xiaolong is a compact SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The lines on the side of the car are smooth, simple and powerful, showing a sense of modernity and movement. The front tread is 1583mm and the rear tread is 1587mm. Both front and rear wheels are equipped with 225/60 R18 tires, providing stable driving performance and good handling feeling. In addition, Haval Xiaolong’s rims are fashionable in design and unique in shape, which adds a sense of fashion and movement to the whole vehicle.

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The interior design of Haval Xiaolong is fashionable and simple, with black and silver color matching, creating a high-quality atmosphere. The steering wheel is wrapped in leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that drivers can find the best driving posture. The central control screen has a size of 12.3 inches, and the display effect is clear. It supports voice recognition control system and can control multimedia, navigation, telephone, air conditioning, skylight and window. The front and rear rows are equipped with a USB/Type-C interface, which is convenient for passengers to charge. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2 directions), and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of storage space. Generally speaking, the interior design of Haval Xiaolong car series is simple and practical, with rich configuration and high driving comfort.

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Haval Xiaolong is equipped with a 1.5L 101 horsepower L4 engine with a maximum power of 74 kW and a maximum torque of 132 N m.. This engine uses a 2-speed DHT gearbox, which can provide a smooth shifting experience and also has the characteristics of high efficiency and energy saving. Through reasonable power output and transmission matching, Haval Xiaolong can show excellent performance and fuel economy in daily driving. Whether commuting in the city or traveling long distances, this engine can meet your needs.

Before concluding this article, we are very honored to quote the comments of car home car owners. He said that the configuration of Haval Xiaolong is not bad, the cost of using the car in the later period is not high, and the overall appearance is also very handsome and beautiful, so it is worthwhile to choose it. Although the price discount is not great, he is still full of confidence in this model. We sincerely thank @ Zhanjiang Cheyou 0706757 for his support and love for Haval Xiaolong, and believe that his experience and feelings will provide valuable reference for more potential car owners. If you are also looking for an SUV with high cost performance, rich configuration and outstanding appearance, Haval Xiaolong is definitely a choice worth considering. Thank you for reading, and we look forward to your feedback and comments.

Huawei’s unmanned parking service video exposure once again shows its far-reaching strength

Original title:Huawei has no parking service video exposure, and it is difficult to find a parking position.

Now, on weekends and holidays, it is even less difficult to drive to shopping malls and scenic spots, and sometimes it is no less difficult than finding a parking space in the city center.

As the owner said, "Sometimes there are vacancies in the underground parking lots of shopping malls and hospitals, but the venues are large and there are no obvious signs. They can only search around several times like blind flies, and finally find a seat, and the result is" cut off "by the owner who is closer. When picking up the car, I often get’ lost’ and circle around in the parking lot to find a car. "

At this time, many people begin to regret driving to the mall. However, if you want to visit Sam and IKEA, which are generally remote supermarkets, public transportation is very inconvenient, and taking a taxi is expensive. After shopping, it is quite difficult to find a place to take a taxi.

When I think about it carefully, it seems that driving has become the most worry-free and labor-saving way. It is nothing more than the psychological preparation for wasting an hour in the parking lot in advance.

In the field of intelligent driving, which has developed rapidly recently, there are brand-new solutions to the problems of difficult parking and parking.

Zhijie S7, the first pure electric car of Huawei Intelligent Selection Car, which was pre-sold on November 9, is equipped with the industry’s first parking and driving function, once again showing the far-ahead intelligent driving strength to the industry and outside.

The problem of finding a parking space is solved by injecting driving into parking.

From a functional point of view, the parking and driving function allows the owner to open unmanned parking with one button.

That is, when the owner gets off the bus, turn on this function with one key, and the vehicle can find a parking space to park itself.

It sounds very sci-fi, and Huawei has successfully brought this unprecedented intelligent driving experience to users through the technological breakthrough of intelligent driving perception technology, algorithm iteration and scene strategy.

In other words, with this function, users can go to Sam and IKEA, drive directly to the entrance of the shopping mall or the entrance of the parking lot, and then go shopping, and Zhijie S7 can start the journey of finding a parking space by itself.

Super anchor, the group is tired

Seek new growth from new technologies.

Text | Chen Shoucheng

Editor | director

Super anchors seem to have the same disease.

At the beginning of March, the news that Xiao Yang’s brother faded out of the live broadcast room was hotly searched. Before him, from Dong Yuhui to Li Jiaqi, they all showed their fatigue in live broadcast. As for Luo Yonghao, he got out of the live broadcast room earlier, and only stood up and pointed out at key nodes and hot search moments.

It seems that in the second half of e-commerce, the super anchors have encountered new problems, which is different from the downfall of Viya, Sydney and other head anchors. The super anchors have fallen into a common mental dilemma, which has become a new unstable factor within their companies.

Live e-commerce is an industry where personal energy is infinitely amplified, and super anchor is one of the leaders and leaders of the industry. Their personal problems will also form common problems in the industry.

Super anchor doesn’t want to do it?

Superanchors are generally tired of their jobs.

In June, 2022, Luo Yonghao officially announced that he had retired from the network just two years after the live broadcast. As early as the end of the 21st century, Luo Yonghao drastically reduced the duration of the live broadcast, so the news that he was going to stop broadcasting was reported many times.

Huang He, the founder of making friends, once explained to the Hedgehog Commune (ID: ciweigongshe) the core reason of Luo Yonghao’s "quitting the net": Lao Luo didn’t want to work, so we couldn’t stay. To this end, Luo Yonghao, which is particularly powerful in energy, resolutely (half) gave up the lucrative live broadcast e-commerce industry and devoted himself to the wave of AR entrepreneurship.

In September 2023, in a daily live broadcast, Li Jiaqi suddenly collapsed and broke the defense because of a comment from the audience. "Where is it expensive" became a hot stalk, but what people ignored was Li Jiaqi’s subsequent true feelings: "It hurts to die sitting here every day, and the previous state of Li Jiaqi can never be found again."

Although there is quite a sharp comment: "If you don’t want to do it, don’t do it." But obviously, Li Jiaqi’s interests have been tied to too many people. It is not for him to decide whether to broadcast live or not, and he doesn’t have a new career like Luo Yonghao’s.

In February, 2024, Dong Yuhui emptied Weibo because he was tired of hot search. In previous interviews, he repeatedly expressed his unhappiness in his live broadcast career: "slander, humiliation, attack and satire came from all directions."

Dong Yuhui didn’t have much pleasure in becoming a super anchor and wealth freedom. In the live broadcast room, he publicly said: "If life can be chosen, I would rather be anyone in the company." This may sound like Versailles, but Dong Yuhui, as an intellectual, does have his own pursuit to become an anchor with goods, which is somewhat like a joke of fate.

Recently, at the beginning of March, the news that Brother Xiao Yang fell out of the TOP20 of Tik Tok’s list of talented people rushed to the hot search. Then I responded online: the reason is that only one live broadcast with goods will be held in February, and then the number of times with goods will be reduced. Prior to this, Brother Xiao Yang once said that he wanted to quit the Internet and that he was unhappy and could do nothing. Buying a yacht will be said, and going to a bar to disco will also be said. "

In mid-March, Simba, who has always been a miracle, seemed to show his disappointment with the live e-commerce industry. He told the media that the live e-commerce can’t make any money and will stop the live broadcast for two years to concentrate on studying AI.

This common dilemma of the whole platform and the whole generation of super anchors seems to have hidden common reasons.

On the one hand, although the super anchors are the biggest beneficiaries of the myth of making wealth by live e-commerce, they are also firmly bound by their work. Although some netizens call them capitalists because of their high income, this statement is obviously unfair. Capitalists can naturally benefit from the flow of capital, but they still need to pay high-intensity labor.

On the other hand, super anchors, as personal IP directly facing C-end consumers, will naturally have more abundant emotions and more grounded responses. When the public opinion field that public figures are bound to bear is overwhelmed without reservation, some of them can handle it with ease, such as Luo Yonghao in ancient online celebrity, but others can’t, such as Xiao Yangge in online celebrity, a grassroots, and Dong Yuhui, an intellectual.

Finally, applying Maslow’s hierarchy of needs theory, it is obvious that super anchors have gained considerable money and industry status, which will usually lead to the improvement of social status. But the super anchors, as "online celebrity", are misplaced in this respect. It is difficult for them to gain respect in a broader sense, and therefore they are vulnerable to psychological trauma.

There is no big anchor, okay?

Super anchors need to get away from the heavy live broadcast affairs and reduce the live broadcast time. Now it seems that this should not only be the best choice for live broadcast e-commerce institutions to minimize personal IP risks, but also be the best choice after fully considering the mental state of super anchors.

So, what have different e-commerce organizations done? Without a big anchor, can live e-commerce still work?

On March 26th, Jiaoyou Friends Holdings (HK01450) released the 2023 annual performance announcement. The annual report shows that the company’s revenue during the reporting period was 1.074 billion yuan, up 152.4% year-on-year; The adjusted net profit was 180 million yuan, a year-on-year increase of 601.3%. This is the first annual report after making a friend’s backdoor listing. It seems that making a friend is still living well after being forced to divest Luo Yonghao.

The high growth may be due to the comparison with the extremely low performance base of the original Century Ruike, but on the other hand, the profit scale of nearly 200 million a year is also "stable happiness". This is enough to show that Luo Yonghao’s departure did not have an essential impact on the business operation of making friends.

Making friends can do this, probably because of the earlier layout. Unlike Dong Yuhui and Li Jiaqi, who became increasingly agitated, Luo Yonghao decided to withdraw from the live broadcast room earlier. Carrying goods is a means of paying off debts, which is only a stage of his life and will not become Luo Yonghao’s lifelong career. This makes it easier to make friends than peers in the layout of institutional branding.

As a latecomer, the oriental selection should be even more thorough in this regard, although it is impossible to really take off the MCN hat and change the industry’s inherent cognition of itself. However, Dongfang Selection has always denied that it is a online celebrity incubator, but claimed to take the "product route" and build a supply chain to optimize the industrial chain.

Although the small composition incident once made the selection of the East go to a dangerous moment, Yu Minhong did take a clever move. The establishment of a personal live broadcast room for Dong Yuhui actually completed the divestiture of Dong Yuhui’s IP and the IP of the Oriental Selection Agency. In the future, even if Dong Yuhui leaves or stops broadcasting because of job burnout, it will no longer have an essential impact on the selection of the East.

On January 24th, Oriental Selection announced its interim results for fiscal year 2024 (from June 1st to November 30th, 2023). The financial report shows that from June 1 to November 30, 2023, the total income of Oriental Selection was about 2.8 billion yuan, a year-on-year increase of 34.4%. The adjusted net profit was 509 million yuan, down about 15.4% year-on-year.

The decrease of net profit may come from the increase of employees’ salary expenses. According to the financial report data, the total salary expenses of Dongfang Selection in the six months to November 30, 2023 were 625 million yuan, while in the six months from June 1 to November 30, 2022, the salary expenses of Dongfang Selection were 233 million yuan, an increase of 167.7%.

Despite this, the annual profit scale of Oriental Selection is about six times that of making friends. The reason is likely to come from the high gross profit brought by the selection of self-built brands in the East. According to the data, the GMV of the East for half a year is 5.7 billion yuan, which is almost the same as the GMV data of 12 billion yuan for a friend. However, in terms of revenue, the selection of the East has reached six times that of making a friend, and the gap in profit is likely to come from this.

In fact, the capital market has also given a fairly high valuation for the self-owned brands selected by the East, and there is no denying the success of the East Selection in self-built supply chains and brands.

According to the third-party data platform, the GMV of US one one2022 exceeded 65 billion yuan, and the sales volume was about five times that of making friends in 2023. Considering that US one has no self-built brand at present, if the ratio of revenue /GMV and profit rate are similar to making friends, the annual profit of US ONE may be around 1 billion yuan. Of course, if the profit margin of beauty products is higher, this data may be relatively improved.

Li Jiaqi can’t get away, perhaps because of his super ability to carry goods. In the strong growth period of live broadcast e-commerce, when his energy can be infinitely amplified by the outlet, Li Jiaqi can’t and won’t retreat from the live broadcast room. As the behind-the-scenes organization, US one also made corresponding decisions. They fired hundreds of anchors signed by the company, and poured all their resources into the live broadcast room in Li Jiaqi, thus achieving unimaginable success.

However, times have changed, which has become a cage for Li Jiaqi.

New technology and new direction

The change of the underlying technology will deeply affect the development of the industry. The idea of live e-commerce may have been put forward as early as 20 years ago, but it was not until the popularity of 4G networks and cheap Android phones that there was really room for display.

Nowadays, the development of new technologies such as digital people and AI is also deeply affecting the live e-commerce industry, amplifying the influence of super anchors on another level, and even liberating the real body of super anchors.

Both AI digital people and short video slicing are trying to maximize the IP effect of the super anchor itself, but at the same time reducing the boring and repetitive work of the super anchor.

As Sima Huapeng, the founder of silicon-based intelligence, said, "Live broadcasts can’t be done well, and digital people can’t play. Those who have already done well with short videos and live broadcasts will use digital people to expand their business, and the effect will be good. "

There have been considerable precedents in the industry in the authorization of AI digital people. Roughly speaking, there is a real-life video slice authorized by Zhu Zixiao. In the live broadcast room, Zhu Zixiao sits there and eats chicken feet without saying a word. Similar videos may be infinitely copied and placed in other live broadcast rooms to attract users’ attention and bring about transaction conversion.

Image source: News Morning News video screenshot

In this case, the super anchors are weakened into a symbol and endorsement, and obviously they can’t achieve similar results as in the live broadcast room. However, the traffic brought by the super anchors and the large-scale delivery of batch copying can still bring some transformation and sharing benefits.

A more mature business case comes from Xiao Yang’s short-sighted frequency band cargo slicing. According to the official data of Three Sheep, in 2022, more than 11,000 people were authorized to slice the Three Sheep Network, with a per capita income of 17,000 yuan, and 316 brands sold millions of goods through slicing. According to some media estimates, in 2022, Brother Xiao Yang will earn 187 million yuan just by broadcasting live slices, which is close to the annual profit scale of making friends. This may also be one of the important reasons why Xiao Yang can steadily reduce the number of live broadcasts.

The CEO of a Tik Tok head brand service provider told Hedgehog Commune that Xiao Yang’s content slice is more effective, naturally has traffic value, and can attract a lot of free traffic, which is an important reason for its success. In contrast, it is difficult for Luo Yonghao to introduce the live broadcast form of goods in the field of short video, deus ex.

"There are also good traffic, but all of them are caused by Teacher Luo. For a long time, what the audience sees is that Luo Yonghao is angry every day in the live broadcast room, as if his temper is very bad, which has also caused a bad influence on Luo Yonghao’s personal brand image."

As for Oriental Selection and Dong Yuhui, the service provider thinks that the risk is greater. "Dong Yuhui is an intellectual after all and has pride. He may be infinitely magnified if he accidentally says something, and there will be certain speech risks. On the other hand, the brand tonality selected by Dong Yuhui and Dongfang is not suitable for making grandiose slices. "

From this point of view, slicing with goods is destined not to be applicable to all anchors, and new technologies may not necessarily benefit everyone. However, the existing directions and cases still give the super anchors a certain imaginable space in the future.

Tired super anchors are still trapped in the relatively backward production mode of live broadcast e-commerce, using repeated labor to dig gold, while making money happily and living painfully.

Perhaps Simba, who stopped broadcasting at this time to concentrate on learning AI, is the one who has seen through the development of the industry.

Original title: "Super anchor, collectively tired"

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Tik Tok is recommended to create popular AI video editing software at the entrance of official website.

Tik Tok jichuangIt is a one-stop intelligent creative production and management platform launched by Tik Tok, which can help creators improve the creative efficiency of video, graphic and live broadcast, and realize various innovative functions by using artificial intelligence technology.So Tik Tok.JichuangWhere can I experience it? Here, we will bring you the entrance to Tik Tok’s official website experience.

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(reporting)

Warm reminder! It is related to the examination of motor vehicle drivers in rainy and snowy weather.

Jining News Network News On February 1st, Jining Vehicle Management Office issued "Warm Tips on Motorists’ Examination in Rain and Snow", as follows:

According to the meteorological department, from February 2 to February 5, there were still rain, snow and strong winds in Jining. In view of the snow and ice on the road, dmv, the Municipal Public Security Bureau, has launched an emergency plan for bad weather, timely investigated the road conditions of the examination room, and made a good job of snow removal and ice melting to meet the test requirements as much as possible.

However, it is still uncertain whether the automobile subject II (venue) and subject III (road test) can be organized normally by then. If, after work, the examination room still does not meet the normal examination conditions, the vehicle management office will release the news at the first time through the "Jining Vehicle Management Office" WeChat WeChat official account and the driving school work WeChat group, and notify the candidates in time, and the vehicle management office will cancel the examination in a unified manner; If the examination room has the examination conditions, and remote candidates can’t get to the examination room to take the exam due to extreme weather, the vehicle management office will cancel the exam the next day. The above cancelled exams will not be counted as the number of exams, and no fees will be charged, which will not affect the candidates’ ranking for the next exam. If a candidate’s driving certificate is about to expire or under other special circumstances, please report it to the vehicle management office in time through the traffic control 12123 voice service hotline or the driving school where you are located, and we will serve you wholeheartedly. I apologize for the inconvenience caused by the delay in the examination process due to the weather. Thank you for your understanding and support of the traffic police vehicle management work!

Please pay attention to safety when traveling in rainy and snowy weather! As the Spring Festival approaches, I sincerely wish you all good luck, peace, joy and happiness in the Year of the Dragon!

Tel: 0537-12123

Jining Bureau of Public Security dmv

February 1, 2024

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