There are still two months to the end of the year, and the automobile market is surging. In order to occupy the automobile market, major automobile brands have come up with unique tricks. Among them, the unique marketing strategy of the new M7 in Wenjie has gained widespread attention in the market. It is understood that Huawei not only provided 30,000 yuan worth of rights and interests for the new M7, but also promised to delay the delivery of subsidies for 200 yuan/day, providing consumers with a car purchase experience of "having benefits on the top and being guaranteed on the bottom", creating a record ceiling of 70,000 units in 45 days.
Different from the strategy of focusing on "promotion" when new cars of other automobile brands go on the market, Huawei has taken a different approach to stand on the side of consumers, dig deep into consumers’ needs, and introduce rights and protection at the same time. Specifically, the big rights and interests of this new car include:
(Time: 10.8-10.31)
(1) enjoy 5,000 yuan to deduct 8,000 yuan, and reduce the final payment;
(2) a gift of 12,000 yuan worth of interior and exterior decoration matching gold;
③ Enjoy the matching rights worth 15,000 yuan (as described below);
Max smart driving edition users can deduct the optional ADS2.0 urban navigation NCA function by equal amount;
Plus rear-drive users can choose and install a technology enjoyment package worth 15,000 yuan in equal amount;
Users of all models can also choose a combination of rights and interests with a value of 15,000 yuan (21-inch wheels with a value of 10,000 yuan and one of the original aftermarket products).
In order to make consumers worry-free about buying a car, Huawei has also made a care plan for the new M7. According to this plan, new M7 users who have completed the big payment before November 30, 2023, the order status on AITO App starts from the date of "delivery plan confirmed" to the date of "vehicle has arrived at the store". If the waiting period in the table below is exceeded, they will receive the cash subsidy for car pick-up care according to the number of days (vehicle arrival date-delivery plan confirmed date-waiting period). The standard of overdue subsidy is 200 yuan/day, up to 10,000 yuan.
On the basis of marketing strategy innovation, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, personally promised that Celeste Smart Factory is working overtime to ensure market supply demand. At the same time, the investment in the supply chain has exceeded 1 billion yuan, and new production shifts are running around the clock 22 hours a day, making every effort to ensure delivery. This wave of operations makes consumers satisfied with Huawei’s strength and commitment.
The new M7 in Wenjie broke through the large quota of 50,000 orders in 25 days, reaching 60,000 orders a month, and the quota has exceeded 70,000 units in 45 days! Such achievements are remarkable. Of course, the new M7 has achieved such good results, not only relying on welfare and rights, but also relying on Huawei’s strong product strength and user orientation.
Empowered by Huawei, the new M7 intelligent driving field in the world is far ahead. At present, the new M7 intelligent driving version of Wenjie has completed the OTA upgrade, and supports the functions of high-speed NCA and urban LCC. On high-speed and elevated roads, vehicles can follow the navigation to their destinations, and consciously identify the signal lights to assist in controlling normal driving, intelligent lane change, intelligent speed limit, etc., which greatly liberates drivers from manipulating characters. It can also show its talents in urban roads, cruise at a fixed speed, follow the car, cross corners, etc. in the traffic flow, and it can also realize automatic avoidance in and out of the lane, greatly improving driving safety and happiness. It is worth mentioning that Huawei also uses technology to make parking more self-free. Because of the launch of the custom parking function, users can drag and drop vehicle icons on the ground where parking is allowed but not marked. A temporary parking space is supported with the narrowest width of +0.4m, and there is no need to ask an old driver for parking.
Not only that, but the new M7 in space and interior also shows amazing strength. In terms of interior space design, the new M7 in Wenjie has gained more effective interior space with a smaller "pool" through excellent design and layout optimization, with a "room occupancy rate" of 66.3%, leading the same class, and both front and rear rows can get a very spacious and comfortable experience. Moreover, in order to further improve the experience of drivers and passengers, the seats of the new car are designed with 10 layers of comfort lamination, with a total foam thickness of 100mm, and four seats are equipped with ventilation, heating and massage functions as standard, which can bring drivers and passengers a comfortable experience like first class. In addition, thanks to Huawei’s strong technical strength, the car’s Xiaoyi intelligent assistant can greatly liberate the user’s hands, and the double-row nap function of the main and auxiliary drivers can be turned on through voice, bringing more comfort, intelligence and fun to the user’s travel experience. In addition, the new M7 also provides a six-seat layout, giving consumers more car choices.
From the perspective of users, Huawei not only provides high-quality products and services, but also cares about the needs and rights of consumers. The new M7 in the world has won the favor of consumers through Huawei’s unique marketing strategy and caring plan, and soon became a hot model in the market after listing. If you have a car purchase plan recently, you may wish to take a look at the new M7 in the world. Now you can enjoy the rights and protection of buying a car, so act quickly!
