CCTV mobile TV business is operated by Beijing Yi Orange Tianxia Technology Co., Ltd. (referred to as "CCTV Yi Orange"), a wholly-owned subsidiary of CCTV International Network Co., Ltd. CCTV Easy Orange is the only authorized operator of CCTV’s mobile TV integrated broadcast control license and content service license. It is the only business export of mobile TV, mobile phone reading, mobile phone music, mobile phone animation and games with operators in CCTV and its affiliated companies, and is responsible for the construction and operation of related businesses.
CCTV mobile TV service was officially launched in December 2006, and it is committed to building the largest cross-media interactive mobile TV station in China. Approved by the State Administration of Press, Publication, Radio, Film and Television, the broadcast name of CCTV mobile TV integrated broadcast control service is "China mobile video"; The broadcast name of the content service is "CCTV Mobile TV". At present, CCTV mobile TV business has cooperated with all the three major domestic operator platforms to build the largest and most advanced mobile TV integrated broadcast control platform in China, which integrates the functions of content production and broadcast, source switching control, terminal adaptation broadcast and operational security guarantee. CCTV mobile TV service widely and comprehensively spreads CCTV programs to mobile terminals such as mobile phones and tablet computers through the mobile Internet, providing the most authoritative, convenient and beautiful video viewing service for end users at home and abroad.More > > >