标签： 上海龙凤1314

Zhejiang Satellite TV’s ＂China Star Jump＂ calls Tian Liang to go home and dive (photo)


　


　　　 China Star Jump, the star diving reality show created by Zhejiang Satellite TV, will be broadcast next month, following the China Dream Show and The Voice of China. Zhou Jihong, the head of the Chinese national diving team, made an appearance as the general adviser of the program and the head of the jury at the launch ceremony of the first season in Beijing yesterday, while the two-time Olympic champion, "Prince of Diving" Tian Liang, will serve as the star captain, overseeing the formation of his best 10m project. Zhou Jihong, Tian Liang’s mentors and apprentices, who reunited many years later, still hug each other on stage.



　　"Devil Training" will not lose to the Olympics



　　"China Star Jump" was purchased from the Dutch "Celebrity Splash". As the only owner of the international genuine copyright, in addition to the original reality show spirit of "star diving", it has also received the full support of the Dutch and French "international troops" in the construction of stage art, underwater photography and other technologies. It is reported that the program team will select nearly 30 strong and pressure-resistant people from nearly 100 stars such as Xia Yu, Wang Baoqiang, Liu Yan, etc., and will conduct "group competition" after receiving special training from diving Olympic champions such as Tian Liang. Zhou Jihong said that this time, according to the characteristics of the stars, they will be fully enclosed "devil training", which is no less severe than Olympic standards. Since the participating stars are all athletes with no diving experience, they need to overcome the huge difficulties and psychological obstacles of high platform jumping. In order to ensure the safety of the athletes and the fluency of the competition, the training will implement a one-to-one event system, and the "Olympic champion’s coaching team" will also become the standard of the stars. As for the jumping standards and scoring standards, Zhou Jihong said that they will be strictly implemented in accordance with the Olympic standards. It is also understood that the top training venues of the international diving team will also be exclusively open to star athletes. "The venues of the national diving team are the most advanced in the world. Players only need to overcome psychological barriers, and there is no need to worry about safety."



　　Tian Liang wants to demonstrate "10-meter jump" with his wife



　　As a two-time Olympic gold medalist, Tian Liang, who has been away from the jumping platform for many years, admits that the "diving complex" is still deeply rooted. He said: "Now that you turn on the TV, you will habitually lock the sports channel." He even revealed that he joined the program with "selfishness". When he learned that the former national diving team reached a strategic cooperation with the program, and his former teacher "supervised the whole process" as a guest judge, he did not hesitate to choose to join the program. He was immediately ridiculed by the host. "So it’s Mr. Zhou who called you home to dive." As the first time the two mentors and apprentices met on the same stage after many years, Tian Liang and Zhou Jihong embraced each other tacitly on the spot.



　　"In fact, when I jumped the 10-meter platform for the first time, my heart was also full of fear," Tian Liang said. Although he is a two-time Olympic champion, he is still under a lot of pressure to train "Cainiao-level" athletes into "professional-level" athletes. For this, he may "make fun of" his wife Ye Yiqian and demonstrate "mixed double dance". "When necessary, you should also make a strong move, such as letting my wife demonstrate the dance, and everyone may not be so worried." Tian Liang said. And his mentor Zhou Jihong immediately picked up the ante: "It must be 10 meters."



　　Bao Zhang Lunshuo "No Water Test Jump"



　　In recent years, a number of variety shows that focus on star competition have emerged on the screen. In the past, there were various stars competing for dance skills in "Dance Forest Conference", and now there are singers competing for song skills in "I Am a Singer". Watching the stars in a state of competition, facing the fate of being eliminated at any time, the audience will have an inexplicable sense of excitement. However, the field of diving is relatively unfamiliar to the vast majority of stars, which undoubtedly increases the attractiveness of the show. "Diving requires a lot of physical quality of artists, so the selection of artists is strict. In addition, there are three criteria for screening the show, namely, really dare, really dance, and really beautiful." Although it sounds like an "impossible task", the person in charge said that some of the invited stars are already in place, and the stars will start training one after another this month. Bao, Wen Ya, and Zhang Lunshuo have already put into training and canvassed votes on the spot. Bao went into battle with a white headscarf and sheepskin jacket in order to get high marks. He was more confident and declared that "diving is much easier than herding sheep." Zhang Lunshuo had already practiced in advance in private. "Now I stand on the balcony on the fourth floor of my house and look down every day, and feel the feeling of jumping on the platform." Several contestants also seized the opportunity and asked Tian Liang to learn the jumping and entering movements in advance, and staged a "waterless test jump" on the spot.


　

Why are all the singers you love giving concerts？

Original, He Chang, Power Plant

Reporter, He Chang

Editor, Gao Yulei

After three years of absence, the concert finally came back to us, urgent and intense on stage, in the lights, and in the music.

According to incomplete statistics from the power plant, this year, more than 50 groups of artists have put their personal concerts on the schedule, and there have been at least 200 concerts nationwide. Just taking May 20 as an example, nearly 20 singers including Liang Jingru, Liu Ruoying, Zhang Shaohan, Li Yuchun, Li Ronghao, Zhang Jie, Xue Zhiqian, etc. The concert location covers Beijing, Shanghai, Changsha, Zhengzhou, Taiyuan, Quanzhou and other cities. BLACKPINK Macau concert even attracted Angelababy, Ouyang Nana and many other stars to the scene, and the highly anticipated Jay Chou, Mayday and Eason Chan are about to take the stage to sing. So much so that some audience members teased: "The singers you can think of are either holding concerts or on their way to concerts."

However, the entrance tickets for encounters belong to only a few people, and the concerts that are well-received and well-received are ultimately only a few. Behind the strong demand and the hot industry, there are many grass-roots teams who are eager for quick success and fish in troubled waters, planning sloppy projects with poor returns, and over-commercialization driven by interests. The extremely fragmented performance market is also correcting, improving and evolving in the selection of audiences again and again.

Outside of the dreamlike scene, this was actually a winner-take-all game.

Concerts "Bloom Everywhere"

Since mid-February, "traveling all over the country" has become the norm for many people in the performance industry, because there are too many concert projects that require pre-preparation, implementation and even waiting for acceptance. "So I travel frequently and fly everywhere," said one performance industry person.

The return of "retaliation" in the concert market is reflected in the audience level, and it is difficult to find a ticket. Data from the ticketing platform Damai shows that all 12 of Jay Chou’s "Carnival" world tour concerts in three cities have been exhausted in seconds, and the number of tickets for the most popular shows has exceeded 3 million; Xue Zhiqian’s "Out of the Sky" tour data remains high, and Quzhou, Foshan and Zhengzhou have all added. Some industry experts predict that the box office scale of the concert market will reach 3 billion yuan in the first half of 2023.

The Mayday concert even led to the overall heating up of Beijing’s accommodation industry. According to Meituan and Dianping data, during the Mayday concert on May 9, the day of invoicing, the number of accommodation bookings in Beijing during the Mayday concert increased by about 300% compared with the same period in 2019. Among them, the 5km around the concert venue, the Bird’s Nest, increased by 2,400%.

Holding a photo clock in hand outside the venue, shouting out the name of the person on the stage with all their might, participating seriously in the choral part of each song, turning on the flash of your phone to create a sea of stars, even holding up a paper bag just to catch the sprayed colored bars with lyrics – those warm and generous feedback are the most sincere praise and unabashed desire that an audience can give to a concert.

With a sore wrist, he swung the glow stick with another hand; his voice was hoarse, but he refused to stop singing and screaming. A spectator who watched Li Yuchun’s concert on the night of May 21 was so excited that he cried: "Looking at her face and listening to her voice, I feel that the memory of every cell in my body has been awakened. I haven’t seen you for a long time. It’s really nice to have a concert, and it’s really nice to meet."

The same is true of the concert organizers. From the preliminary preparations to the decisive addition under the hot billing, the activism of the organizers formed a wonderful contrast with the madness of the audience. A concert organizer told the power plant that in the past three years, everything from the host company, the stage equipment rental company and the relevant supplier team have lost their working scenes. The upstream and downstream of the performance industry are facing huge cash flow pressure, and naturally hope to speed up the pace. "Everyone has been waiting for so long, and the preparations are basically ready. When there is work to do, of course, they have to rush to do it in a hurry to earn back the money for these three years."

In fact, a considerable part of the above concerts belong to the projects postponed due to the impact of the epidemic, such as the personal concerts of Jay Chou, Zhang Shaohan, Zhang Xinzhe, Xue Zhiqian and other singers, which have been postponed until now and finally restarted.

Of course, there are not a few players who temporarily organize the game. Especially in the more intensive music festivals, there are more than 40 music festival performances during the May Day holiday alone, which can be called a large-scale platter tour of leading bands and musicians.

Zhang Hubin, a former music industry practitioner, believes that the encouragement of consumption at the policy level has reduced the difficulty of concert approval to a certain extent. Therefore, on the one hand, concerts have come together and emerged in an endless stream; on the other hand, more and more non-first-tier cities have begun to get the opportunity to build a stage, which is one of the breakthrough points for promoting the integration of culture and tourism.

At the same time, there is another key reason for the "sinking" of concerts – the schedules of first-tier cities and major venues are extremely tight, and the organizers with strong singers and sufficient preparation in the early stage have already taken the lead, and other participants can only settle for the next best thing. What’s more, the concerts in first-tier cities are too dense, and in order to stagger each other, some organizers have taken a different approach, and instead tend to consider some unpopular cities that lack rich cultural life. "Maybe the passerby plate is not bad."

How to organize a profitable concert?

And beyond the hustle and bustle, a question is in the spotlight: Who will make money in this swarming concert battle?

Several interviewees told Power Plant that domestic concert revenue mainly consists of two parts, one is the box office, and the other is the commercial sponsorship. The former accounts for a high proportion, and the latter is "very small".

When it comes to the box office, the concerts that "sell well" are mainly divided into two categories. One is the very solid projects of passers-by, and the names of the artists are familiar. Jay Chou, Mayday, Eason Chan, Jacky Cheung, Stefanie Sun, and Lin Junjie all belong to this category. "They are all singers we have heard of before. In addition to the fans they have been following, their audience is still wide, and they are aimed at people with medium and high spending power in the true sense." The aforementioned performance industry person concluded.

In the eyes of the above-mentioned concert organizers, these projects can already be predicted to be sold out before the ticket is issued, and only top artists with a certain status dare to test the waters in a new city, or even open multiple games, because "this is a winner-takes-all logic."

As for the second category, there are artists who have come from the draft, with the advantages of a fixed fan base and a considerable base, and a very high level of repurchase. The disadvantages are equally obvious, and the sustainability is uneven – some people can be popular for more than ten years, the output is stable, and they are still active in the front line; some people can’t support a concert at all, and the content value declines sharply. After making a few years of fast money, it disappears.

In addition to the box office itself, making money is closely related to cost. According to Power Plant, concert costs can be divided into several parts such as artist show fees, venue rentals, stage equipment, ticketing platform services, and other costs.

In most cases, in order to ensure the consistency of stage art and lighting, Hong Kong and Taiwan artists used to bring their own stage art and lighting, stage hardware engineering and show fee packaging, and unified expenditure was not related to the box office. Ten years ago, the concert packaging cost of Jay Chou, Eason Chan and other artists was around 5 million to 6 million yuan, and now, this figure is expected to approach 10 million yuan or even higher.

In addition, there is an agency fee of 6% to 8% for the audience to buy tickets from the ticketing platform. The rental of venues, as well as other costs including security and free tickets, can be regarded as the operating costs of the organizers.

According to the above-mentioned people in the performance industry, the rent of main stadiums in various provinces in China is generally 300,000 yuan/day to 500,000 yuan/day, and the rent of stadiums is more expensive, ranging from millions of yuan/day to millions of yuan/day.

Taking the National Stadium "Bird’s Nest", which can accommodate 91,000 people, as an example, holding a personal concert here is the dream goal of many singers. In 2014, Xiang Jun, the executive deputy general manager of the National Stadium Co., Ltd. said in an interview with the media that the benchmark figure for the rental fee of the Bird’s Nest venue is 3 million yuan/day, and the specific venue fee fluctuates with some factors, such as the level and grade of the performance. The higher the number of people attracted, the lower the rent.

In Zhang Hubin’s view, this is an issue involving industry efficiency. The higher the venue utilization efficiency, the higher the income, and the lower the marginal cost; the lower the venue utilization efficiency, the higher the team cost and the worse the execution effect. However, most venues are currently vacant for a long time, the single cost remains high, and the additional costs such as free tickets leave the organizers with little profit margin.

All costs will be carefully calculated and woven into every ticket on sale. The difference between the mainland and Hong Kong concert ticket prices can be used as a note. One audience member grabbed a ticket to Eason Chan’s Hong Kong concert a few years ago, and the ticket price at that time was as high as 980 Hong Kong dollars, which is still basically the same. Compared with that, she mentioned that the price of 1680 yuan, 1880 yuan and even 2,000 yuan in the mainland is now "really expensive". "In Hong Kong, the cheapest ticket price is about the same as watching a movie."

Process and the roles behind it

For the audience at the lower reaches of the industry chain, ticket platforms such as Damai and Maoyan are the closest players. But in the whole process of concert preparation and completion, ticket sales are just one link.

Approval is the starting point of a concert, and only a series of permits can be obtained to hold the event. But before that, a number of preparations have been completed. First, the organizer contacts the artist team or the agency about the tour plan to determine the location, scale, theme, creative direction. Then, the organizer calculates the cost, gives the budget and box office planning. After the initial formation of the plan, the materials can be summarized and submitted to the local culture, public security and other relevant departments for approval, and after receiving the approval, the pre-sale will be started on the ticketing platform. With the completion of the invoicing, the stage construction of the venue and other work will be carried out step by step and in an orderly manner. A set of processes runs down, from the beginning of the preparation to the end of the performance, the whole cycle can be as short as two or three months, as long as half

Under normal circumstances, in the operation of a personal concert, the artist and the agency behind it control the content itself, which is at the top. The organizer is responsible for paying for it. In addition to personally connecting with the stage art and lighting design teams, it can also cooperate with some co-organizers, namely local performers. The latter undertakes tasks such as assisting with approval and on-site execution, and some of the platter concerts that rely on sponsor resources are also completed by them. It is worth mentioning that the role of the organizer is not fixed, and sometimes the artist agency itself can also be the organizer.

Then there is the ticketing platform, which involves exclusivity and distribution. In the past, the exclusive ticketing platform meant that there was only one ticket, but now the "general ticketing agent" gets most of the tickets, and other ticketing companies divide up the rest, the person in the performance industry said. The key here is the ticketing system used, such as whether the ticket is from Barley or from Cat’s Eye on the face of the ticket.

In addition, more detailed roles such as stage construction team, security, volunteers, etc. will also appear one by one. At this point, the character puzzle behind a concert has been roughly completed.

It should be noted that although there are many roles and the domestic performance market has maintained rapid growth before the epidemic, the industry branding trend is weak, and there is no pusher comparable to Live Nation – the global live performance industry giant, which covers ticketing, performances, and entertainment marketing solutions. There are more than 26 million visiting users every month, and more than 20,000 performances are produced for more than 2,000 artists around the world every year, reaching 200 million consumers through live performances and multiple platforms.

From a model perspective, CMC Live Chinese cultural performing arts is the closest to it. As a performing arts platform under Chinese culture, it formed an alliance with 21 leading performance companies in various provinces and cities at the end of 2017, covering the whole country. The aforementioned performance industry person told the power plant that the resource-centralized CMC Live Chinese cultural performing arts can participate in the preparation of most concerts, and its market share is bound to be very high, but even so, it is far from a monopoly.

"Because the industry is extremely fragmented, artists are also scattered in multiple agencies, and the size of concerts and the ability of artists are different." Based on the size of the venue, the concert market can be divided into four categories. From the smallest Live House level, to theaters that can accommodate one or two thousand people, to stadiums with as few as three or four thousand people, and as many as ten thousand people, eventually evolving to stadiums with 20,000 or 30,000 people in small venues, 50,000 or 60,000 people in large venues, and even higher. From small to large, it constitutes a growth path for an artist to hold concerts, and also creates different opportunities for companies of different sizes. For example, some companies only host concerts above the stadium, while others prefer to cooperate with fixed agencies.

Mr. Zhang noted that the gig industry has so far grown that such a huge market has not been able to produce a true "Chinese version of Live Nation" because every city has at least one company that can act as a concert organizer. "This company can’t be bypassed in any way, which makes it impossible for a higher-level national performance organization to exist. There is no way, and it cannot be worn at all."

Strength and professionalism win

In fact, the bigger contradiction at the moment is that the performance industry urgently needs to regain the "territory" that has been lost for three years, and is delivering products with doubled production capacity. However, in the face of such a high concentration of the market, although the demand for watching concerts has been concentrated, the overall consumption power is ultimately limited, and the audience’s enthusiasm, attention and freshness for concerts under irrational demand will always be exhausted one day. "This must be a game of drumming and passing flowers, which has been passed on until a certain point suddenly collapses. Some music festivals are already losing money," Zhang Hubin said.

Especially in cities that have never held concerts before and have been overdeveloped, "this phenomenon will be more obvious in the second half of the year, and it will be found that tickets cannot be sold," the aforementioned performance industry person added.

Once the attendance rate is low and the scene is empty, it will not only be detrimental to the survival of the organizers, but also directly affect the position of the artists in the performance market. The reputation of the latter’s concerts has declined, the number of concerts has dropped sharply, and the city level is getting smaller and smaller, and the overall scale is getting smaller and smaller.

A former music industry figure believes that for some idol artists, concerts are as important a source of income as endorsements and variety shows. On the one hand, they are not singer-songwriters and lack copyright income; on the other hand, if there is a small audience outside fans, the income generated is not even as good as the so-called platform Divine Comedy.

This may explain why artists who have not released a new album for a long time are also keen to hold personal concerts – for income. However, the bigger role of concerts is communication. Every time an artist goes to a city, thousands or tens of thousands of people will meet and fall in love with him again, which can be regarded as a ground marketing method to continue his career. If the box office performs well, the commercial value of the artist will be further enhanced.

Over the past decade or so, concerts have operated in a relatively fixed mode, with both deep-rooted professional companies that fully understand the music industry and grass-roots teams who have jumped into the game to make a fortune. The above-mentioned performance industry people predict that this situation will change from this year after the baptism of uncertainty. That is, concert resources will be more close to companies with strong strength, strong professionalism, good at integrating high-quality content IP, accurate judgment and decisive execution.

"Concerts are a kind of high-risk investment, and tens of millions of yuan will be invested at every turn. Everyone wants to cooperate with a strong, professional and reliable team, and the requirements for the organizers will become higher and higher. It is not very likely that an external company wants to come in and do concerts casually." The person added.

No matter how the industry wind continues to blow, what audiences really care about is whether they can grab tickets to the concerts of their favorite singers. This seems to be an unsolvable problem under the premise that there is a certain proportion of free tickets, the gap between the number of votes and the number of people who grab tickets, and the nature of popular concerts tends to be financial, with huge hidden interests behind them.

Recently, Liang Jingru and Liu Ruoying’s concert in Shanghai has implemented the "strong real-name system" ticket purchase rule, that is, "person, certificate and face" are integrated, and you must carry your ID card bound to the ticket, verify the ID information and pass facial recognition before you can enter.

It seems that this does effectively limit scalper scalping behavior, but it has also evolved into a double-edged sword. Since refund and transfer are not supported, tickets can only be wasted when the audience encounters emergencies. What’s more, the gift of tickets is not limited, and the restrictive effect is only for the kind of grabbing, as well as ordinary audiences.

Even so, a standardized and flexible ticketing system is still the development direction of the future performance market. If the concert is a beautiful dream, except for the lucky few who get tickets, more people are still lining up and waving the number plate of love. In the original vision of the dreamer, the opportunity to dream should belong to all equally.

The original title: "Power Plant: Why are all the singers you love holding concerts?"

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Angry criticism of Xiaomi TV built-in 3721-style stubborn cable TV, one trick to teach you to completely delete the built-in service

As we all know, in 2014 and 2015, Xiaomi TV was still very popular among rice fans, and it was also one of the first choices among many consumers who wanted to change TVs at that time. Of course, it is not what it used to be. Now major manufacturers also make TVs, such as OPPO, Huawei Honor, TCL, etc., so there are more choices now, but six years ago, Xiaomi TV was definitely the first choice for many consumers, especially rice fans. I bought it when Xiaomi TV 2S launched the collector’s edition, because at that time, the first edition gave Xiaomi TV soundbars and subwoofers, which was still a great value.

At that time, after buying the Xiaomi TV 2S, it could be said to be very smooth, but the TV was probably similar to an Android phone. After five or six years, the TV was slightly stuck but still easy to use. Until a few days before the Spring Festival in 2022, the TV suddenly became incomparably odd. Switching the screen left and right by pressing the remote control was one card and one card. If you press too much, it will run around, which is always very laggy. And there is a big problem. I used to set the HDMI1 signal for the elderly to automatically enter after booting (it is the Tianyi box sent by Telecom Broadband to watch TV for free), but now it doesn’t work. After booting, I can’t directly enter HDMI1, and among the signal sources, the default check is selected on a signal source called "Cable TV".

This "cable TV" is not another "cable TV". The CCTV and satellite TV in the TV box of my home telecom are all free, and the elderly can change the channel at will, but the "cable TV" on the main page of Xiaomi is not like that. According to the content comments posted by Weitoutiao, some netizens say yes, and some netizens say no, so this service is completely based on the region. At present, some Hebei, Henan, Hubei, Gansu and other places basically have it. What is the biggest problem? This "cable TV" is not free, and it will make the TV special.

Not to mention that the elderly will be induced to click on this cable TV, I clicked on it the first time I saw it, but after clicking on it, CCTV1 will actually prompt that you can only watch it for free for 2 minutes, and other CCTV satellite TV without the "trial" icon will simply not be able to watch it at all, not even for 2 minutes. Isn’t this a fool? Watching the Spring Festival Gala can only be watched for 2 minutes? I was stunned, and I still wondered why the box sent by Telecom was charged? That’s not what I said at the beginning, but when I took a closer look, it wasn’t a Telecom TV box at all, it was Xiaomi’s built-in cable TV service.

Originally, I watched a CCTV satellite TV for free, but after accidentally clicking on your cable TV, I also asked me for an annual fee of 159 yuan. Other content charges are not enough. Now Xiaomi Film and Television members, children’s growth members, family members, education members, Karaoke members, a bunch of member charges are not enough, and a cable TV member is created. How can you do this?

Some netizens commented before that it can be uninstalled with the CX file manager. I also uninstalled the remote adb on my computer, but it didn’t work. The entrance of "Cable TV" will still be displayed under the main page. This is loaded in the cloud, and the user has no permission to delete it privately. Even if you uninstall the app, as long as you click on the content of the cable TV on the main page, it will automatically install it again, which is comparable to the "3721 rogue software" of the year. What should I do?

Don’t worry, here’s the key. Here’s the solution:

1. Call the official customer service of Xiaomi on 4001005678 and make an appeal. You can say this: "My Xiaomi TV did not have the entrance of cable TV before, please cancel it for me now."

2. Xiaomi customer service will ask you for the MAC address and platform number of your Xiaomi TV (if it’s ok, please @me in the comments, I have other ways).

3. Wait for 1-3 days. On the second day, my Xiaomi TV 2S cancelled the cable TV entrance on the main page, and on the third day, the cable TV entrance in the signal source was cancelled, and the processing was completed.

Xiaomi customer service will ask you the MAC address of the TV. The specific location is here. Press the up button of the remote control directly on the main page, then find "User Feedback" on the far right, and click to enter.

Then at the bottom of the user’s feedback is the MAC address of your Xiaomi TV. When Xiaomi customer service called for the first time, they only asked for the MAC but it couldn’t be solved. The second call asked for the platform number in the lower right corner before it was processed. In other words, they need the MAC address and platform number to cancel the cable TV service for you. Just tell the customer service these two.

After processing the interface, the "cable TV" service can no longer be seen on the main page and the signal source, avoiding the elderly from accidentally clicking into the "Xiaomi Cable TV" that charges.

Through this incident of Xiaomi TV privately adding cable TV services to users without providing users with active uninstallation and deletion, I had to think deeply. That is: when I did this, it was 4001005678 and 01012315, and finally several phone calls to solve this problem. There are still many Xiaomi TV users in real life. They don’t know how to delete it, and may choose to tolerate it, or even be forced to accept and endure this situation. In addition to young people, in fact, there are many left-behind elderly people who are also using Xiaomi Smart TVs, but are current smart TVs really "smart"? Is it sometimes too "smart"? Although Xiaomi TV 2S was a product from a few years ago, it was always very smooth. After adding "Children’s Paradise" and "Cable TV", it became extremely stuck. At present, I have solved the cable TV problem, but I can’t delete the children’s paradise, so the TV is still somewhat stuck compared to before, but I still can’t help it.

Smart TV, I think it should be a TV that can watch TV first. If even watching CCTV satellite TV becomes a luxury, or it becomes a burden, what fun is this kind of smart TV? I do not deny the large amount of film and television resources brought by smart TVs, but TV manufacturers, can you be a little more pure when making smart TVs? Don’t impose some "garbage" services that you think are good for consumers, okay?! I hope the relevant leaders of Xiaomi TV can see this article. I wish all TV manufacturers pure growth and don’t become the next "3721" rogue team.

Live broadcast with goods, no need for the next Viya Li Jiaqi.

Wen | Deep Burning, Author | Li Qiuhan, Editor | Jia Wei

The live broadcast platform is trying to get rid of the dependence on the head anchor.

Recently, the most obvious signal came from Aauto Quicker. The listing is just around the corner, because e-commerce occupies an important part of its commercial map, its subtle relationship with Simba, the anchor with the goods in the head, has once again become the focus of discussion. According to public data, in 2019, Simba and his family announced that the total GMV of their live broadcasts reached 13.3 billion, and Aauto Quicker’s prospectus showed that the total GMV of Aauto Quicker e-commerce was 59.6 billion that year, which accounted for nearly 25% of Simba’s family. However, in the third quarter of 2020, according to the statistics of Gecko Watch, a third-party data platform, Simba family’s e-commerce flow only accounted for 6% of the GMV of Aauto Quicker e-commerce in the quarter, and its relevance and influence were greatly reduced.

Taobao is also weakening the influence of the head anchor on the platform. According to People, a person familiar with the matter said that in 2020, Simba had negotiated with Taobao, saying that he could live on Taobao and be the head anchor within one month, but Taobao refused because Taobao wanted to promote brands and businesses to broadcast themselves, and did not want the anchor to be the only one.

Xuande, general manager of Taobao Content E-commerce Division, also stressed in an interview with the media that more than 70% of the transactions of Taobao live broadcast came from self-broadcasting in stores, 30% came from live broadcast by people, and the GMV of Taobao live broadcast in Viya and Li Jiaqi accounted for less than 10%.

Except for Tik Tok, who joined the e-commerce battlefield relatively late and is still supporting the head anchor and improving the live broadcast ecology, Taobao and Aauto Quicker have chosen to weaken the influence of the head anchor, and the purpose is self-evident.When the traffic is too concentrated, it will be choked by a single factor, which is not conducive to the ecological health of the platform.. However, the absolute resources of the head anchor bring absolute bargaining power, and the unit price of the product customers is pressed against the cost price. More than one merchant told Deep Burning that cooperation with the head anchor is "to a large extent losing money", and it is also not conducive to the development of the industry.

This is the reason why Aauto Quicker supported small and medium-sized businesses with 1 billion traffic and hundreds of millions of cash subsidies, and Taobao Live announced the opening of six support programs for small and medium-sized anchors.The platform began to look for the backbone of the live broadcast industry besides the head anchor..

According to the prediction of the third-party data platform Mama Chan, the scale of live e-commerce will be expanded from 1.05 trillion yuan in 2020 to 2 trillion yuan in 2021, and the penetration rate will be as high as 14.3%, and the industry will continue to maintain a high-speed growth trend. The anchor team also needs to enter a new stage, which requires the orderly growth of the head, middle waist and tail anchors, as well as the development of professional and refined personnel quality.

The next step of live broadcast with goods is not the next Viya, Li Jiaqi and Simba.

Nearly 100 million people snapped up online, and products with a price of 10,000 yuan were emptied in one second. In the live broadcast rooms in Li Jiaqi, Viya and Simba, consumers can easily buy the lowest-priced goods in the whole network and enjoy the benefits. However, the carnival of consumers is not so beautiful in the eyes of merchants, MCN institutions and even platforms.

"To broadcast live in Viya, Li Jiaqi, is to pass your head," more than one merchant told Deep Burning. With brand endorsement, online sales have soared, and the benefits brought by the head anchor to the merchants are direct, but the hidden cost behind it can not be ignored.

There are too many businesses eager to go to their live broadcast room.The queue is slow, the waiting period is long, and the ultra-low price is almost equal to the cost.. "It’s almost selling at a loss." Zhang Fei, a food merchant, once cooperated with Viya. After deducting the courier fee, tax, labor cost and commission fee, the customer unit price given by the other party was "almost just a zero". The Simba family’s bargaining power is more famous in the industry. Previously, some merchants revealed that the Simba team would calculate the cost of each link of the product and cut it to almost the ex-factory price. "It was cut according to the top of the world."

When the head anchor has a strong voice, how passive is the business? Zhang Fei confirmed a rumor in the industry that domestic manufacturers need to make a "choice between two" in the face of Li Jiaqi and Viya. Going to Li Jiaqi means that it is impossible to go to Viya to bring goods, and merchants have no choice.

Even the glory of the mobile phone brand has faced the challenge of Simba. In September 2020, Glory refused to give a pair of headphones temporarily, so Simba asked the fans to refund, and said, "I just told the boss of Glory what I told you. I lost 40 million yuan and didn’t hand it over to you. I’m sorry I didn’t hand it over." Although the final incident ended in Simba’s apology, it also serves to show.

More importantly, for merchants, cooperation with the head anchor is only the beginning, and ultra-low prices have also laid hidden dangers for future cooperation.

"The anchors who have cooperated well before will take the unit price of Simba in Viya, Li Jiaqi as the standard, and think that we still have room to lower the price." Zhang Fei is somewhat helpless. At the same time, the head anchor has a large amount of goods and has requirements for inventory. It is also a lot of pressure for merchants to increase inventory, adjust goods and dispatch orders in a short time. "And the head anchor has obvious effects.But a business can’t move for a few months.",Wang Songjie, head of the food business Koushuiwa live broadcast, concluded.

Businessman Lao Zhu told Deep Burning that many high-quality businesses are playing long-term, with high-quality products but small inventory and low gross profit. "The head anchor lowers the price, basically,It’s like squeezing the merchants dry at once, which will lead to the real high-quality merchants’ flinching from the live broadcast.”。

The low-price strategy of extreme compression is practical for consumers, but the ultimate price of profit-making will be transferred to merchants, which is not conducive to the long-term development of the industry. In addition, the industry resources are constant, and the growth of small and medium-sized anchors is difficult under the head anchor take all mode, which also puts pressure on MCN institutions to incubate anchors.

Ming Na’s MCN organization began to lay out anchor incubation as early as 2019, and completely abandoned it in the second half of 2020. "At present, the anchors are only divided into Li Jiaqi Viya and other anchors. The data of these two anchors have soared, and most of the traffic has been divided. The remaining anchors have no right to speak in the merchants, and the effect of bringing goods once or twice is not good. The merchants have no patience to cooperate, forming a vicious circle, so they simply don’t do it," she explained. Wang Nan’s MCN organization is still insisting, but he can’t help but sigh, "They are so strong that they make others look small.”。

In Wang Nan’s view, the head anchor is a double-edged sword in the industry. "Without Li Jiaqi and Viya, so many people wouldn’t want to be anchors, and so many consumers came to Taobao to watch the live broadcast because they brought in traffic." But he also admitted that when the industry developed to a certain stage, it could not be supported by only one or two people.

The platform also does not want to be kidnapped by the head anchor.

This is also an important reason why platforms represented by Taobao, Aauto Quicker and Tik Tok spend money and resources to support small and medium-sized businesses. A person in charge of the head MCN organization close to Taobao told Deep Burning, "The platform will not tell us what kind of anchors to look for, but it will ask the head organization to recruit many anchors, and it must reach the number." The platform hopes that under the horse racing mechanism, a powerful anchor will emerge.

In November, 2020, Aauto Quicker E-commerce announced that it would provide hundreds of millions of cash subsidies to small and medium-sized businesses, in addition, it launched the "Good Things Alliance", lowered the recruitment threshold of "10 billion subsidies" anchors, and supported middle-waist anchors to bring goods with 10 billion subsidies, which was also an initiative made by Aauto Quicker to support small and medium-sized businesses.

Tik Tok started late in the field of e-commerce, and at present there are relatively few actions for small and medium-sized anchors. "At present, the platform still needs to be influential, such as stars or high-traffic KOL outside the station," an industry practitioner close to Tik Tok told Deep Burning.

The platform has launched a support strategy based on its own advantages. So, what is the current effect?

According to the data of online celebrity today, as of December 21st, 2020, a total of 346 anchors have brought more than 100 million goods annually in 2020. Specific to the platform, in the "100-100 million" range, there are 147 people in Aauto Quicker, 97 people in Taobao and 73 people in Tik Tok. In addition, there are 18 anchors in Aauto Quicker who bring goods in the range of "1 billion-10 billion" every year, 12 more than Taobao’s 6. In contrast, Taobao is more dependent on the head anchor, Tik Tok is still supporting the head anchor, and the performance of Aauto Quicker anchor with goods is relatively more balanced.

Zhang Fei, a merchant, told Deep Burning that he was confused when he first came into contact with the live broadcast, and he could only "blindly select" and "try one by one" on the platform. After stepping on countless pits, he took the initiative to establish a stable cooperative relationship when he met a good anchor.Voting with their feet, businesses are also screening out the anchors they need..

Beyond the aura of the head anchor, with the development of the industry, anchors that are more in line with the needs of the industry are emerging. According to the feedback from many insiders, Deep Burning summed up four types of anchors needed by the industry in the future.

  • Star anchor of deep cultivation industry

Not all star anchors make businesses "talk about the tiger". For stars who want to work hard in the industry, time has become a test stone.

One year later, the star anchors represented by Ji Jie, Shen Tao, Dani, Ye Yixi, Lin Yilun and Li Xiang have a stable cooperation team, and regard live broadcast as a career. Although ROI is hard to match with the head anchor, it has a stable output of goods. More than one merchant told Deep Burning that it has already had a stable cooperative relationship with the above-mentioned star anchors.

The MCN organization has a long-term cooperation with the star anchor. Fang Jian, the president, told Deep Burning, "In fact, as long as the live broadcast can persist, artists will generally get results if they give a fixed live broadcast time every week."

At present, the industry is canceling the pit fee and developing in the direction of pure commission, which is still rare among star anchors.However, with high conversion rate and firm pit position fee, the conversion rate and low pit position fee will decrease accordingly., has been stably regulated by the market. In this battlefield where live ammunition looks at the conversion rate, they are also facing cruel competition.

  • Vertical domain professional anchor

Yang Ge, the founding partner of Xingyi Capital, once told Shen Yan that in 2020, the traffic platforms in the live broadcast field are all doing the god-making movement of the head anchor.In 2021, there will be differentiation, that is, cooperation with different vertical industries, such as second-hand luxury goods trading, maternal and child industries..

This is indeed becoming a reality. Restricted by the category, it is difficult for vertical anchors to have the sound volume of all-category anchors in the head, but thanks to their professional background, they have a more solid knowledge reserve in the vertical field than comprehensive anchors, which is easier to gain the trust of consumers and is sought after by merchants. Take the maternal and child category as an example. "Mothers pay great attention to their children’s growth. If they are willing to buy products with an anchor, it means that they already have strong trust. This kind of anchor is very sticky," said Ren Yanyan, director of marketing at MCN.

Koushuiwa, a food brand, has conducted a lot of live broadcast cooperation in Aauto Quicker. Wang Songjie, the person in charge of live broadcast, told Shenzhan, "The next step will be to find a big anchor cooperation. At present, the brand is still in the development stage. At this stage,Twenty anchors with 500,000 fans may be more effective than one anchor with 10 million fans.”。 They aimed at the mid-waist vertical anchor on Aauto Quicker and made a live broadcast plan, which also achieved the effect of broadening online sales and popularity.

  • Brand self-broadcasting

Chen Minghui, director of content operation of Dasheng Media, predicted that "in the future, live broadcast will develop into personal branding and brand personalization", and brand self-broadcasting is the performance of brand personalization, which is an obvious trend in the industry.

How to gain the trust of consumers with live broadcast is the threshold, but for brands, it has been endorsed in the hearts of consumers for many years, and it is more direct to recruit anchors for training than to find third-party anchors.The anchor of brand recruitment can also be highly matched according to brand positioning.. MCN organization Jitao has the experience of being a live broadcast training anchor for first-line jewelry brands. Ren Yanyan told Shen Yan that when recruiting anchors, brands not only pay attention to the requirements of image and temperament, but also pay attention to whether the anchors have the background of studying abroad and have requirements for cultural heritage.

Li Haizhen, the founder of Dorado, a domestic beauty brand, settled in Aauto Quicker, and accumulated 680,000 fans in three months. The total sales volume of small shops in Aauto Quicker exceeded 468,000, and the benefits increased significantly through brand self-broadcasting. In Aauto Quicker, Jamie Milan, a small brand of children’s wear, steadily accumulated fans through short video preview and live broadcast, and after only two months, the daily GMV was nearly 10,000.

  • Self-broadcast by merchants/self-broadcast by original goods

For small and medium-sized businesses, inviting anchors is under great pressure, and self-broadcasting is also a good path. In the development process of the live broadcast e-commerce industry, self-broadcasting by merchants will also become an important force to support the market.

According to the data released by Taobao in early 2020, 70% of the turnover of Taobao live broadcast comes from store live broadcast, and in terms of the number of games, merchants account for 90%. Ren Yanyan told Shen Yan that when consumers searched for the product on Taobao, they already had a consumption scene and willingness to consume. "If there is a live broadcast in the store, consumers can directly ask what they want to know, and the anchor will blow a little. It is easy to reach a deal, and we all recommend merchants to broadcast it themselves."

Brother Taiping is an early live broadcast merchant on Aauto Quicker. He broadcasts the real life of herders and accumulates fans on the platform. He told Deep Burning that in order to build trust, "customers can return it if they are not satisfied with it after receiving it." This kind of merchants with community culture broadcast themselves, which has a higher conversion rate than ordinary live broadcast. "There are more than 300,000 fans at present, but the effect of bringing goods is good. In 2020, they can bring 8 million pieces of goods a year, and the maximum consumption of iron powder is 10,000 or 5,000." There is nothing wrong with it, he said.

Sister Mi, a clothing merchant, entered Aauto Quicker in June, 2019, without brushing gifts, attracted accurate fans through short videos and live broadcasts, and self-broadcasted by the merchant based on the trust foundation established by Aauto Quicker community ecology. In November, 2020, she became the tenth in the Fat Ball Data "TOP50 of Live Broadcast Sales", with a GMV exceeding 1 billion in the whole year, and rapidly grew into the head anchor of the clothing industry in Aauto Quicker. According to Sister Mi’s team, with the increase in sales, their clothing factory has expanded from hundreds to thousands.

According to the data of online celebrity today, in 2020, a total of 346 anchors will bring more than 100 million goods a year, and the anchors at the middle and waist are also jumping upward. Together with small and medium-sized businesses and anchor echelons, the pyramid structure of the anchor team in the live broadcast industry with goods is taking shape. However, Wang Nan said frankly to Shenzhan that "talents in every industry are scarce, and good anchors can’t be found casually". How to cultivate anchors recognized by businesses was once a difficult problem in the industry.

Ren Yanyan revealed to Shen Yan that because the live broadcast of clothing has low requirements for anchors, MCN institutional incubation anchors often choose clothing to cut in. "Live clothing, as long as the anchor looks good on the body, the product is cost-effective, and it is easy to make an order by explaining the interest points to stimulate consumers. However, beauty requires the anchor to have a certain content and grass planting ability, and the requirements are higher. There are only fans, but their own ability to explain and understand the brand is poor, and the effect of bringing goods is not necessarily good. The clothing anchor has reached 300,000-500,000 fans, and it is difficult to transform into other fields. "

Not only is it difficult to incubate high-quality anchors, but the reality in front of the anchors is that,Not every category has a chance to have a vertical anchor..

"For example, it is impossible for the audience of electronic product anchors to change their mobile phones every day", Ren Xiyan told Shen Yan, except for products with large profit margins such as beauty, mother and baby, and products with large audience and high consumption rate such as food and clothing, which can support vertical anchors, many anchors tend to develop in a comprehensive direction after gaining a foothold in the vertical field. "Otherwise, if they stick to one category, their income will not support them to survive."

It is difficult to cultivate anchors, and the upside of vertical anchors is limited. However, this does not mean that after a year of rapid development, the industry has not honed a set of mature methodologies for cultivating anchors.

According TOP50 the big data of the small gourd, in the second half of 2020, about half of the three major platform anchors will be signed by MCN organizations. At the same time, MCN organizations show obvious platform inclination, Bajia Entertainment and Huayao Culture aim at Aauto Quicker, while Taiyang Chuanhe, Weilong Culture and Worry-Free Media with stronger content attributes grow rapidly in Tik Tok, and Qianxun, Mosquito Club, Nas and Taobao cooperate closely.

The advantages of mature MCN institutional incubation anchors are being highlighted. Take Qianxun, where Viya is located, as an example. Although it cooperates closely with Taobao, Qianxun successfully hatched a talented rabbit on Tik Tok in the past year, bringing 620 million goods a year, ranking eighth in the Tik Tok list. Looking at the Internet with a mature style of play, in a short time on the Aauto Quicker hatched the head anchor Yu Dagong. This is the first e-commerce anchor hatched by an e-commerce organization, which does not belong to any Aauto Quicker family, and the single-game payment amount has exceeded 300 million. After the launch of the powder-raising tool in Aauto Quicker, a number of mid-waist anchors have grown rapidly.

To build a big son of Yu, the network chooses the horse racing system. Fang Jian told Shen Burning that when cultivating the eldest son of Yu, there were 10 anchors competing in the same batch. In the first month, 50% of them were eliminated according to the data. After half a year, the eldest son of Yu finally won and became the target of the company. Next, he spent money and resources. He did not hide the company’s support and investment in Yu Dagong, and admitted that he was a "RMB player" in the industry.

“Many colleagues also come to consult, in fact, everything is full.Others smashed 2 yuan, I smashed 4 yuan, others smashed 4 yuan, and I smashed 8 yuan. You only spent 10 thousand yuan. What can you analyze? You have to hit 1 million first anyway. Then, the live broadcast data is disassembled and optimized, and how much it costs to buy a small store and how much it can earn with live broadcast, so as to find a profit balance point. If you lose 5 points, try to earn back the commission. "Fang Jian said. Reasonable use of the platform powder-raising tool, through data optimization, the powder-raising model is obtained, and in the same way, Li Xuanzhuo, a popular anchor who is good at wine, is hatched from afar.

Aauto Quicker has launched Xiaodian Tong and vermicelli, the purpose of which is to improve the speed of vermicelli increase and the transaction conversion rate of small and medium-sized businesses and anchors. The person in charge of Taobao Live also said that live e-commerce is developing at a high speed, and many small and medium-sized anchors are in their infancy. The live broadcast e-commerce ecosystem is constantly iterative. With the gradual establishment of industry norms and the increased support of the platform, the new generation of professional anchors are also gaining growth channels.

"The delivery speed is fast, and it has a certain product promotion effect. The effect brought by live delivery is obvious." Merchant Lao Zhu does not hide his optimism about the live delivery industry, "but the premise is to find an anchor suitable for his product.If the anchor and the product are not well matched, it is likely to be a nightmare to blindly pursue the main broadcast volume of the head.. "He added.

After the first food transformed and developed by the company gained a firm foothold through live broadcast, they are developing a second product recently. With previous live broadcast experience, they are now looking for an anchor, "not as confused as before", he said.

* At the request of interviewees, Zhang Fei, Wang Nan, Lao Zhu and Ming Na are assumed as pseudonyms.

How to prevent love from losing to distance

In clinical psychological counseling, couples or couples often encounter the problem of separation. The more you consult these questions, the more you can find that there is a natural conflict between love and distance. If we don’t handle it carefully, the probability of love losing to distance is still quite large. Therefore, whether it is a couple in love or an old couple who have been married for many years, it is a problem that we need to face up to and pay attention to.

The following analysis and suggestions can also provide reference for the situation that the family cannot be taken care of for some reasons.

Whether it’s a couple in love or an old couple who have been married for many years, being away from home is a problem that we need to face up to and pay attention to; Image from the network)

Why distance

Have such a great influence on love?

Speaking of this question, I have to talk about three essential elements of perfect love: intimacy, passion and commitment. The three elements of love were put forward by Robert Robert Jeffrey Sternberg, a professor of psychology at Yale University. He pointed out that different stages and types of love can be interpreted as different combinations of these three elements. For example, with the development of two people’s romantic relationship, the focus of each component will change. For example, there will be more passion at first, but gradually, commitment will become more important. Robert Jeffrey Sternberg also found that the duration of a relationship based on a single factor is not as long as that based on two or three factors.

Three elements of love: intimacy, passion and commitment; The size of the triangle indicates the degree of admiration, and the larger the triangle, the higher the degree of admiration; Each horn represents a unique type of love; Different combinations form seven different types of love; Image from the network)

Usually, the intimate relationship with the longest persistence and the highest satisfaction is obtained by the efforts of both partners to maintain intimacy and enhance their sense of responsibility.

In a long-distance relationship, intimacy is easily affected. Sometimes what can be solved by a hug leads to misunderstandings and the accumulation of negative emotions because of the obstacles of emotional expression.

Coupled with the cumulative effect of different living environments and different social circles, over time, it is likely that two people will have less and less common language and it will become more and more difficult to understand each other.

What is even more frightening is that it will wear away trust. There are many uncertain factors for two people who live in different places for a long time, such as a message or phone call that can’t be answered in time, a photo taken with other members of the opposite sex, a lie that hides their whereabouts, and so on, which may lead to the collapse of trust.

Therefore, the lack of intimacy is the key reason why many long-distance relationships lose to distance and time.

Lack of intimacy is the key reason why many long-distance relationships lose to distance and time; Image from the network)

How to overcome the troubles in different places?

Then how can we overcome the unfavorable factors brought by different places and maintain a harmonious and long-lasting relationship? We suggest that couples or couples who are experiencing the test in different places need to do the following work:

First, learn to communicate deeply and build a building of trust.

The hardest part to deal with in different places is communication. Many people think that communication mainly depends on language, but in actual communication, the influence of language information is very small, accounting for only about 7%, and tone, facial expression and body account for 93%. Therefore, when two people communicate in different places, it is impossible to fully understand each other’s emotional state, even if it is a video, it lacks the participation of touch and smell, and it is impossible to achieve a comprehensive experience. Therefore, it is very important to improve the depth and efficiency of communication.

For communication in different places, we suggest that the big principle is "report every day, learn to share, and don’t have a cold war".

(The principle of communication in different places: report every day, learn to share, and never have a cold war; Image from the network)

Many couples in different places are busy at work, so it may be unrealistic to report from time to time, but it may become a burden to each other. However, it is necessary to give a brief report every day, especially for men. Before going to bed, they should briefly talk about their day’s situation and the next day’s arrangements, voice messages or short calls. With such a habit, mutual trust will be enhanced.

By sharing your own life, you can let each other know about your living environment and dynamics and enhance each other’s sense of security.

But no matter how good two people are, conflicts are inevitable. Quarrel is not terrible, but couples in different places should not use the cold war to deal with conflicts.

Second, strengthen the sense of ceremony, and farewell is better than marriage.

The preservation of two people’s love needs a sense of ceremony, and it is more urgent for both parties in different places to achieve the state of "a little farewell is better than a new marriage" by strengthening the sense of ceremony.

We can strengthen the sense of ritual in getting along from two aspects, one is to make rules, and the other is to create romance.

You can strengthen the sense of ritual in getting along in two ways: making rules and creating romance; Image from the network)

At the beginning of different places, it is necessary to make some rules to ensure the constant love interaction between two people. For example, talk every day, say good night to each other every day, and make regular video calls; Regarding communication, we must speak out if there are contradictions, instead of holding them in our hearts and fighting for the night; Regarding trust, no matter how busy you are, you should explain it in advance and share it briefly, and you must explain the unexpected situation afterwards. These agreements will subconsciously make us cherish our feelings and make the feelings in different places more stable.

In creating romance, many couples, especially girls, need to feel loved, so don’t ignore each other’s needs and set aside time to take care of her emotions and express their feelings. Properly expressing your thoughts and love for each other can make each other feel cared for. You can also often create some surprises for each other, such as writing a few love words to each other and singing a love song to each other. If you travel frequently, when you meet again, you should buy some carefully selected gifts for the other party, such as what the other party mentioned to you, to let the other party know that you are thinking about her at any time, so as to achieve the effect that parting is better than getting married.

Third, create romantic expectations and give full play to the power of commitment.

For a long-distance relationship, commitment is an important driving force for each other to overcome the current difficulties. If there is no expectation for the future, it is difficult for two people to resist the suffering of loneliness and missing. Therefore, when you are in a different place, you must increase the chances of meeting as much as possible, and before each separation, you can start to create the expectation of meeting next time, and try to be specific and look forward to it together. For example, "Let’s meet in a month, and I’ll cook you a big seafood dinner, so that you can taste my loving cooking skills.".

(When you are in a different place, you must increase the chances of meeting as much as possible, and before each separation, you can start to create the expectation of meeting next time, try to be specific and look forward to it together, but don’t break your promise; Image from the network)

Expectation can be divided into short-term goals and long-term goals.

Short-term goals can be aimed at mutual interests, such as traveling together, shopping together, climbing mountains together, watching movies together, etc. You can make a detailed plan, work together and implement it one by one, so that more connections can be built.

Don’t break your promise, if it doesn’t come true, and blame each other, the balance of your emotional savings account will be less and less.

The long-term goal is about the expectations of being together in the future. Couples in love can look forward to the wedding picture together, how romantic the wedding is, how exquisite the home decoration is, and how interesting the future life will be. For example, "When we get married in the future, we must raise a lovely kitten at home and have a particularly lovely child. I will take pictures of you, the kitten and the child, and I will be very happy when I think about it."

For married couples, how to solve the problem of separation between the two places is a very realistic topic. The other party may understand the needs of temporary career development, but if career development is always put above the needs of the other party, the probability of emotional problems is still very high if two people get together for a long time, so it is necessary to take care of how long to solve the problem in different places and how to make up for each other’s feelings, and give a promise to make the other party really feel at ease.

This paper is adapted from Intimate Relationship Management —— How to Deal with Conflicts in Intimate Relationship Rationally.

If you have other questions about marriage or physical and mental health, please feel free to give us feedback, and we will choose appropriate topics to answer questions on popular science.

Contribution/Publicity Department of Public Security Department

Editor/Seagull

Original title: "Better Police Body and Mind | How to Keep Love from Losing to Distance"

Read the original text

Why is it that Beijing has not seen snow this winter for the first time since 1970？

　　　　Yesterday (2nd) at 3pm, in the consultation room of Beijing Meteorological Bureau, all kinds of cloud pictures and data were constantly switched on the big screen, and several analysts told their forecast views one by one before going on stage. Since the beginning of winter, except for two small-scale snowfalls in the outer suburbs in December 2008, almost no snow has fallen in Beijing, which makes the Spring Festival in 2009 less of a landscape and adds a little disappointment to people who are looking forward to the snowy scene.


　　　　Tomorrow is beginning of spring, and the Lantern Festival will be held in a few days. Will there be a "timely snow" coming to Beijing? Why is it difficult to snow in Beijing this winter? Our reporter interviewed Sun Jisong, the chief forecaster of Beijing Meteorological Bureau, to dispel doubts and doubts about snow.


　　Northwest airflow sings "one-man show"


　　Cause a winter without snow


　　　　Cloudy and sunny-the sky over Beijing is still calm. According to the forecast of Beijing Meteorological Observatory, the weather will be mainly sunny to cloudy this week, and the highest temperature will reach 10 degrees Celsius. Tomorrow will be beginning of spring, and in the more than 100 days since October 24th last year, there have been only two snowfalls in Yanqing in the north and Pinggu in the northeast-December 10th and 23rd, 2008. In the urban area of Beijing, there is still no effective snowfall. Only sporadic snowflakes appeared on December 10 last year, but they were fleeting and the precipitation was only 0.1 mm.


　　　　"This year’s situation is rare, but it is also normal." Sun Jisong, chief forecaster of Beijing Meteorological Observatory, said that historically, the winter precipitation in Beijing has not been large, and the precipitation from December to February of the following year is usually about 10 mm, so it cannot be said that there is no precipitation in winter. Tracing back to history, the last winter with almost no precipitation was in 1970. However, since October 24, 2008, there has been no precipitation in the urban area this winter, which is really rare.


　　　　A report in Sun Jisong’s hand shows that water shortage is not confined to Beijing. This winter, droughts occurred in Hebei, Shanxi, Henan and other places. According to media reports, the current drought has a wide range and a long duration, which is basically rare for many years.


　　　　"It should be said that there is no direct connection between no snow and warm winter." The computer in the consultation room shows that daily maximum temperature in some urban areas of Beijing has exceeded 10 degrees Celsius in the past two days. However, Sun Jisong said that in addition to cold air, the formation of snowfall must have water vapor transportation and appropriate ground temperature, and several factors are indispensable. However, there is no snow this winter, and the main reason is water shortage-the water vapor transportation has been "broken".


　　　　Sun Jisong introduced that from the perspective of Beijing, water vapor mainly comes from two channels. One is the water vapor brought by the southwest warm and humid airflow from the south of the Yangtze River, especially the snowfall, which often has the characteristics of large snowfall and long snowfall time, and often becomes the "main force" factor of snowfall in Beijing; The other source of water vapor is the water vapor brought by the easterly airflow from the Bohai Sea and the Yellow Sea. However, due to its short transport length, its snowfall is characterized by a small amount of snow.


　　　　Since December last year, there have been four cold waves sweeping the city, but all of them are mainly cooled by strong winds. "This winter, the northwest wind is mainly prevalent in Beijing, which is not conducive to the transportation of these two streams of water vapor. However, the easterly wind or southwest wind formed occasionally through the change of atmospheric circulation has basically not formed this year, so the water vapor transportation has basically been broken. " Sun Jisong said that the Chibi-style "sudden change of the wind and cloud" is pitiful, and it has not been encountered once this winter, which can be said to be "reasonable and unexpected".


　　　　Investigate and dispel doubts


　　Four conjectures about "No Snow"


　　　　Conjecture 1


　　Is it possible to snow on the fifteenth day of the first month?


　　　　On the sixth day of the Lunar New Year’s Eve, in a ski resort in Mentougou, Mona Lee skated with several friends. The only thing that made him regret was that the mountains beside the ski resort were bare. "I can’t even take a picture of Zhang Xuejing. There is no snow outside the slide. It is artificial at first glance."


　　　　In many people’s minds, snow and Chinese New Year are inseparable. If there are no snowflakes, the taste of the year will be much less. In the snow-free winter, can we make up for everyone’s regrets at the Lantern Festival? Sun Jisong, chief forecaster of Beijing Meteorological Observatory, said that such a wish may be difficult to realize. From the analysis of the current data, it is unlikely that it will snow in the next ten days or so, that is, during the Lantern Festival.


　　　　"But we can’t say that there is no hope at all." Sun Jisong said that due to the rapid change of atmospheric circulation, there may be changes, but from the whole circulation background, it is difficult for water vapor in the south to reach Beijing. There may be a small amount of precipitation in central and southern Hebei and southwestern Shanxi. "But if snowfall wants to come to Beijing, I am afraid it is still difficult to achieve."


　　　　Conjecture 2


　　"Sequela" of Meteorological Intervention?


　　　　"More than a thousand rockets were fired at the opening ceremony of the Olympic Games to eliminate the rain. It won’t eliminate all the rain in a year, will it?" Some netizens questioned whether large-scale artificial intervention in the weather would have a "sequela" to the overall climate. For such a question, Sun Jisong said that in the face of nature, the intervention that human beings can do is extremely small and it is impossible to have an impact on long-term climate change. "In fact, every time it rains, we basically carry out precipitation enhancement operations." Sun Jisong said that due to the long-term drought in the northern region, basically every precipitation process throughout the year, the relevant departments will carry out precipitation enhancement operations, and the snowfall process is no exception. If there is snow, artificial "snow increase" measures will be taken. According to media reports, from February 1 ST to February 2 nd, the weather modification department of Luoyang City, Henan Province seized the opportunity of weak cold air crossing the border and successfully implemented artificial precipitation enhancement. "But only when there is water in the sky can we make it fall to the ground as much as possible."


　　　　Guess 3


　　Is the Three Gorges Project the Source of Extreme Weather?


　　　　In recent years, the term "extreme weather" has appeared more and more in public, and the coincidence of these extreme weather occurrences and the completion time of the Three Gorges Dam also makes many people suspect that the Three Gorges Dam is the source of extreme weather.


　　　　"The problem of the Three Gorges is a cliche, but from a scientific point of view, the statement that the Three Gorges caused extreme weather is unfounded." Climate change often involves thousands of kilometers in Fiona Fang. Compared with this climate background, Sun Jisong described the Three Gorges as a small "puddle", and it is difficult to have any impact on the overall climate if there is such a puddle.


　　　　"At present, most climatologists believe that global warming will cause an increase in extreme weather." With global warming, the frequency of extreme weather is increasing, but how global warming affects the appearance of extreme weather and what is the inevitable relationship between them is still an unsolved mystery.


　　　　Guess 4


　　Beijing this summer


　　Will there be a drought?


　　　　Is there a scientific truth behind the poetic folk proverbs, such as "Yun Zheyue on August 15th, the lights on the fifteenth day of the first month when it snows" and "It doesn’t snow when it’s cold, and the fields crack when it’s summer"?


　　　　"Folk proverbs are more similar to statistical induction, and some of them have some truth," Sun Jisong said. The predictions in folk proverbs are not necessarily correct, and winter drought does not mean that summer drought will continue. "The weather on a certain day is not necessarily related to the weather on a certain day in a few months."


　　　　"However, the lack of snowfall will increase the possibility of pests and diseases, which will have a negative impact on the growth of overwintering crops. From this perspective, it will indeed have a certain impact on agriculture if it does not snow in winter." Snow-free winter not only has less flavor, but also lack of snow can cause many problems. In an interview with the media, Pan Jiahua, director of the Urban Development and Environment Research Center of China Academy of Social Sciences, said that precipitation will make the living environment worse and seriously restrict social production. "Although warming in winter can shorten the heating time and reduce related expenses, its disadvantages still outweigh its advantages."


　　Investigation reminder


　　Watch out for colds when it’s dry and snowy.


　　　　During the Spring Festival, Dr. He, who works in a community hospital, was busy. Due to the dry air, the number of patients with sudden respiratory diseases suddenly increased during the Spring Festival. Every day, the hospital received dozens of patients who had infusion bottles, and the top three hospitals were crowded. Experts said that due to the low air humidity, some viruses are easy to reproduce and easily lead to a series of diseases. During the Spring Festival in Beijing Children’s Hospital, an average of nearly 5000 children came to see a doctor every day. On the first normal outpatient day after the festival, more than 4,000 outpatient visits were made in the morning alone. Among them, children with respiratory tract infection are the most.


　　　　"It doesn’t snow, which is very bad for human health." Doctors at Chaoyang Hospital in Beijing said that because of the dry air, people are prone to chapped lips, bleeding nostrils and itchy throat. When the air humidity is lower than 40%, the respiratory mucosa of the nose and lungs will be dehydrated and the elasticity will be reduced, making dust, bacteria, etc. easily attached to the mucosa, stimulating the throat and causing cough.


　　　　However, the spread of cold will be accelerated because of the accelerated reproduction of influenza virus in dry environment and its survival on floating dust. However, due to the failure of "wet deposition", urban air pollution will be serious and respiratory diseases such as asthma and pneumonia will be easily caused.


　　　　"The way to prevent diseases is a cliche, but many people always pay no attention." Experts say that opening windows regularly to ventilate and maintain indoor humidity will help prevent diseases. At the same time, we should try to avoid going to crowded areas. People with respiratory diseases should wear masks when going out.


　　　　Reporter Wu Nan

Editor: Gao Song

Shandong： In 2020, all official vehicles of party and government organs will be equipped with new energy vehicles.

In 2020, all official vehicles of the party and government organs in Shandong will be equipped with new energy vehicles.

　　Zhongxin. com, Jinan, October 11th (Sun Tingting) Shandong Province promotes the popularization and application of new energy vehicles in official vehicles of party and government organs, and ensures that by 2020, except for special work requirements, all party and government organs in this province are equipped with new energy vehicles. At the same time, clear requirements are put forward for office buildings of party and government organs, and idle office buildings are encouraged to be converted into public welfare places such as convenience services and community activities.

　　On the 11th, Zhang Zhongming, director of the Administration Bureau of Government Organs of Shandong Province, at a press conference held by the People’s Government of Shandong Province, interpreted the Measures for the Administration of Office Buildings of Party and Government Organs in Shandong Province and the Measures for the Administration of Official Cars of Party and Government Organs in Shandong Province. Among them, the "Administrative Measures for Official Vehicles of Party and Government Organs in Shandong Province" clearly requires that party and government organs should be equipped with domestic vehicles, take the lead in using new energy vehicles, and gradually expand the proportion of new energy vehicles in accordance with regulations to achieve full coverage of new energy vehicles.

　　Zhang Zhongming said that the Administrative Measures for Official Vehicles of Party and Government Organs in Shandong Province clearly stated that party and government organs and public institutions should equip vehicles and purchase all new energy vehicles except for special requirements. At present, the province has put 120 new energy vehicles into the provincial authorities, and built 261 charging piles and more than 40 charging piles under construction to ensure the orderly operation of self-service time-sharing leasing projects for new energy vehicles. "We have adjusted all the official vehicles planned by the provincial authorities at the beginning of the year to new energy vehicles. At present, some vehicles have been equipped."

　　"Party and government organs shall not use the bus for private use or use the car for public use. If official vehicles or off-road vehicles are equipped beyond the prescribed standards due to work needs, they must be reported to the provincial official vehicle authorities for approval according to procedures. " Zhang Zhongming said that the Measures for the Administration of Official Cars of Party and Government Organs in Shandong Province clearly requires that the management standard system of official cars be improved and perfected, and the standards of exhaust volume and price of official cars should be classified and stipulated, and it is proposed that the standards of official cars should be adjusted in a timely manner according to the technological development of the automobile industry, market price changes and other factors.

　　Wang Shoubo, a member of the Party Committee, deputy director and spokesperson of the Shandong Provincial Organs Administration Bureau, said that the Measures for the Administration of Office Buildings of Party and Government Organs in Shandong Province put forward the "export" of idle assets of innovative office buildings through multiple channels, and proposed six disposal and utilization methods, including cross-level adjustment and use, conversion of use to serve people’s livelihood, replacement with other assets that meet national policies and needs, unified lease, public auction and demolition, and opened up channels for adjustment between different levels and different systems to encourage idle office buildings.

　　The Measures for the Administration of Office Buildings of Party and Government Organs in Shandong Province also clearly requires that office buildings should be used reasonably within the approved area, and should not be adjusted to other units without authorization, and the use function should not be changed without authorization. It also requires leading cadres to keep an annual record of their personal office buildings, not to use them beyond the standard, not to work in multiple places without authorization, and not to continue to occupy them after retirement.

Focus on the ＂Qingdao Power＂ in the Asian Games ｜ rugby field!

Yuan Meng, chief correspondent of the peninsula’s all-media

The rugby event of Hangzhou Asian Games ended on the evening of September 26th. In the end, the men’s and women’s teams finished third and fourth and the first and second place finals were exciting. China men’s team lost to Japan in the third and fourth finals, ranking fourth; The women’s rugby team of China, which reached the final of the first and second place, thrillingly beat the Japanese team by one point, which not only avenged her defeat by her opponent at the Asian Games in Jakarta five years ago, but also realized her desire to win the championship at home. The exciting and fierce competition attracted tens of thousands of spectators to watch the game on the spot. And the whole Asian Games rugby match can be carried out smoothly, and there is also a force contributed by Qingdao people.

Both male and female football coaches are from Qingdao.

China women’s football team beat Japanese women’s football team 22: 21 in the final. At the moment of winning the championship, Lu Zhuan, the head of the Chinese coaching team of the women’s team, blushed excitedly. At the Tokyo Olympic Games two years ago, he broke into the quarterfinals of the Olympic Games for the first time with China women’s football, creating the best result in team history. Now, she has led the girls who play football to make history again.

Lu Zhuan, who is about to enter the age of no doubt, is a native of Qingdao. When he was young, he was selected by the People’s Liberation Army rugby team because of his outstanding sports performance. In this top football team in China, Lu Zhuan has grown rapidly and become the main force of the national team. Together with his teammates, he won the 2006 World Cup Sevens Rugby Series Bowl Championship in Hong Kong. After the Liaoning National Games in 2013, Lu Zhuan ended his 11-year career as an athlete and turned to be a coach.

Similar to his experience, Lu Xiaohui is now the head coach of the China rugby men’s team. As a Qingdao native, Lu Xiaohui is more than 10 years older than Lu Zhuan. He is one of the first professional football players in China. In the 1990s, when rugby first entered China, Lu Xiaohui was admitted to the rugby team of China Agricultural University from Qingdao.

Lu Zhuan (right), coach of China women’s rugby team, took a group photo with Hong Zhe, an international technical official. Both of them are from Qingdao.

Lu Xiaohui’s professional experience is very rich. After graduating from college, he was invited to be a "foreign aid" for two years by the rugby club in China and Hongkong. In 2004, he began to lead the national women’s football team. "I led the team to win the first Asian champion of women’s football in 2006." Lu Xiaohui recalled. At the end of 2009, Lu Xiaohui returned to his hometown and picked up the coach of Shandong Men’s Olive. Because of his excellent performance, he also got the opportunity to coach the national team.

Both Lu Zhuan and Lu Xiaohui have achieved the goals set before the game when they led the team to the Asian Games. Compared with the gold medal of the women’s team, the results of the men’s team’s top four are not bright, but considering that China started late, especially compared with the world’s top teams such as Japan and South Korea, China’s men’s football team has made remarkable progress in recent years, and it has not fallen behind against Japan and South Korea. "After the Asian Games, we are going to play the Olympic qualifiers immediately, and the task is still relatively heavy. I hope that the Olympic qualifiers in the future can make up for the regret of this competition." Lu Xiaohui and reporters said.

There are also many Qingdao people in the technical team.

Walking off the podium, Lu Zhuan happily took a group photo with several staff members. When I opened my mouth, I found that it was all Qingdao accent. "There are 11 Qingdao people in the football competition team of this Asian Games." Liu Jifeng, who is in charge of the competition operation, and the reporter introduced.

Liu Jifeng is about the same age as Lu Xiaohui, and he is also one of the earliest football players in China. Lao Liu was admitted to Shanghai Institute of Physical Education. After graduating from Shanghai Institute of Physical Education in 1999, he studied rugby rules at his own expense and became a national referee. After eight years as a referee, Liu Jifeng devoted more energy to organizing rugby matches and promoting the sport.

"For the Asian Games held at our doorstep, our competition operation team came to Hangzhou two years in advance, worked intermittently for more than a year, and stayed in Hangzhou for the last two months, mainly to ensure the smooth operation of the event, and then to protect our national team." Liu Jifeng said.

Qingdao referees and technical officials who participated in the rugby match of this Asian Games took a group photo with the women’s team coach Lu Zhuan after the game.

Qingdao people who participated in the rugby match operation team of this Asian Games also included Teng Liang of the competition operation team, Hong Zhe, an international technical official, Kou Yong, Ai Bin, Guo Xiaohui, Jiang Gangan, Wang Tingting, Yin Linmeng, Tan Xueshuai and Song Shun, domestic technical officials. They all have experience in rugby, and many of them are former star players. Like the young Wang Tingting, she once won the third place in the women’s rugby team on behalf of the national team at the 2014 Nanjing Youth Olympic Games. Jiang Gangan won the rugby women’s team championship in Incheon Asian Games on behalf of China in 2014, and won the rugby women’s team championship in Asian Championships for two consecutive years in 2015 and 2016.

Hong Zhe, an international technical official, currently works in Qingdao Compulsory Isolation Drug Rehabilitation Center and has been a rugby referee for 15 years. "In recent years, the rugby referee team in our country has been growing, and it is very necessary to test it through high-level competitions such as the Asian Games. This time, we successfully completed the task and were recognized by officials and technical representatives of international rugby organizations. " Hong Wei said.

Start early and have plenty of reserve forces.

Men’s rugby sevens entered the Asian Games family in 1998, and women’s rugby officially became a competition in the 2010 Guangzhou Asian Games. Because this sport combines technology, wisdom, physical strength, speed and other elements, the intensity of confrontation is much higher than that of football and basketball, so it is highly observable.

With rugby officially becoming an Olympic and Asian Games event, the sport, which was slightly "unpopular", has attracted more and more attention in China. Many Qingdao rugby players participated in this Asian Games in Hangzhou, which is enough to show the development level of Qingdao rugby.

China women’s football team took a group photo with the technical officials after winning the championship.

Qingdao rugby has always occupied a very important position in the national rugby field. This is mainly due to the early launch of this sport in Qingdao. Since the 1990s, Beijing Agricultural University, Shanghai Institute of Physical Education, PLA Institute of Physical Education and other institutions of higher learning have begun to recruit rugby talents. Qingdao players are generally favored because of their excellent physical condition, flexibility and coordination.

In 1998, Qingdao established the first rugby club in China, Shark Rugby Club. More and more Qingdao children began to contact and engage in rugby. In the rugby competition of the 25th Sports Meeting in Shandong Province, which ended last year, the four teams of men and women in Qingdao Basketball Rugby Center won a champion, two runners-up and a third runner-up, and won a total of 12.5 gold medals according to the scoring method of rugby events, ranking first in the province in the gold medal list. This fully shows the strength of Qingdao rugby junior talents at present.

"Now there are more and more retired players in Qingdao who have transformed into referees and technical officials. Qingdao rugby has developed very well as a whole. I hope that competitions like the Asian Games can further exercise our referee team and drive more Qingdao people to participate in this sport in the future." Liu Jifeng said.