＂User-oriented, technology is king＂, China’s smart home appliances are moving towards a high-level magic weapon

　　Home appliances are the common memory carrier of several generations in China and play an important role in the lives of Chinese people. From the "old three", to the traditional home appliances with the whole house, to the emerging smart home appliance set, China’s home appliance industry has completed the transformation from following and running to leading, leading the world with intelligent technology.

　　Recently, CCTV’s "Focus Interview" focused on the development of China’s smart home appliance industry, taking Haier, a leading home appliance company, as an example to demonstrate the new form of cutting-edge technology in China’s smart home appliances and how to achieve innovation leadership globally.

　　Leap: Leading the world’s home appliance consumption trend

　　When you come home after a busy day and say, "Hi, I’m back", the central control system of the smart home will be awakened, "Welcome home", and the home mode will be turned on: the curtains are slowly closed, the soft light is slowly turned on; if you want to eat steak when you are hungry, just shout to the AI cooking assistant: "I want to make grilled steak", the intelligent assistant will open the recipe intimately, and the oven will automatically start the preheating mode…

　　This is the familiar new scenario of China’s smart home, in which smart home appliances are indispensable.

　　The GFK2022 China Smart Home Appliances Market Development Report pointed out that the global penetration rate of smart home appliances was 37% in the first half of 2022, while China reached 50%. This figure is still growing.

　　Forty years ago, when reform and opening up had just begun, home appliances were mostly "imported". Although Chinese consumers were excited about home appliances, they were often turned away by the "hard-to-get-a-vote" situation. Today, this situation has been rewritten. With its efficient, high-quality and competitive products, China’s manufacturing industry has become one of the largest manufacturing countries in the world.

　　In 2023, the China Household Appliances Research Institute conducted brand evaluation of 15 major household appliances. The results showed that in almost all categories, the brands favored by Chinese consumers are our country’s own brands. Chinese household appliances not only meet domestic demand, but also have rapidly entered the world stage, occupying a large share in the international market. At present, China’s leading household appliance companies Haier and Xiaomi have ranked among the Fortune 500, and continue to lead the world’s household appliance consumption trend. Taking Haier as an example, it has laid out 35 industrial parks, 138 manufacturing centers, and 7 high-end brand clusters around the world. It has entered more than 200 countries and regions around the world, serving 1 billion + user families, and has ranked first in the retail volume of large household appliance brands in the world for 14 consecutive times.

　　Leading: Market and technology two-wheel drive

　　Liu Ting, president of the China Household Electrical Appliances Research Institute, mentioned that "our Chinese companies are closer to Chinese consumers. Where are the pain points of Chinese consumers? It can understand best."

　　For example, in response to the high temperature resistance demand of hot pot restaurant owners for air conditioners, Haier developed a "hot pot air conditioner" equipped with Cool Core Bridge technology, which does not stop at 62 ° C; in response to the pain points of washing machines that cannot clean deep dirt, Haier developed an "essence washing" washing machine equipped with "essence direct injection" technology, achieving 5 times infiltration, and achieving the cleaning effect of an ordinary washing machine in 62 minutes in 39 minutes…

　　According to the people’s needs for a better life, the development of corresponding products and their smooth implementation are inseparable from the two-wheel drive of the market and technology.

　　First, market demand drives technological innovation.

　　The "China Home Appliance Industry Belt White Paper" released by Yibang Think ********tioned that China’s home appliance industry has fully entered a new stage of consumer-led "user-driven", placing user experience in an important position, taking users as the foundation of innovation and the direction of research and development, landing a number of technology products that adapt to market demand, creating an "innovation-friendly market", and transforming to "market-driven innovation".

　　Then how to listen to the voices of users, Haier’s answer is quite representative. A washing machine that can wash sweet potatoes is the demand of users in Sichuan; a washing machine that can wash robes is the demand of users in the Middle East; a self-cleaning bacteriostatic air conditioner is the demand of users in Thailand; an ultra-thin refrigerator is the demand of users in Japan; a vaccine storage box powered by solar energy is the demand of users in Africa… These needs from users around the world are regarded by Haier as "valuable ideas" and have become hot-selling products in the market through technological innovation. This group of "non-staff R & D personnel" composed of countless Haier users is located in every corner of the world. They have different occupations and interests, but they have a common identity in Haier – "Haier User Honorary Development Group".

　　Not only that, Haier’s open innovation platform HOPE realizes online and offline dual interaction between global R & D personnel and users through "micro-insights", and countless innovations based on user requests are born.

　　Secondly, technological innovation creates market demand. With market demand, but without the ability to achieve Product Research & Development, it is ultimately empty talk. If market-generated demand is the foundation, then technology is the most powerful support for implementing demand. Technology is the base color of product innovation and an inexhaustible engine for China’s home appliances to achieve a leap.

　　In 2021, the only national-level innovation center in the field of high-end smart home appliances, the National High-end Intelligent Home Appliances Innovation Center, was officially approved by MIIT. The main shareholders are leading enterprises in the industry and upstream and downstream partners such as Haier and China Home Appliance Research Institute. Focusing on core technology research and transformation of scientific and technological achievements at the national level has injected inexhaustible momentum into the continued global development of Chinese home appliances.

　　Today, China’s smart home appliances have broken through many stuck neck technologies around the world, and original technology has achieved global leadership. Haier washing machine’s 3D perspective drying technology, "essence direct injection" technology, etc., refrigerator’s bottom constant temperature preservation technology, oxygen barrier dry and wet storage technology, etc., air conditioner’s cool core bridge technology, variable diversion technology, etc. have achieved global breakthroughs… Data show that the patents authorized by major home appliance companies in our country have increased from less than 1,000 in 2001 to more than 35,000 in 2022.

　　Yu Guoxin, executive deputy director of the State Key Laboratory of Digital Home Appliances and chief engineer of Haier’s Advanced Innovation Center, introduced that in June 2020, Haier took the lead in proposing the IEC international preservation standard in the world, completely rewriting the previous evaluation standard that only focused on the cooling effect of refrigerators. For the first time, the industry has shifted the evaluation dimension to the preservation effect on a global scale, and has been adopted and transformed by more than 20 countries, becoming a reference indicator for global users to buy refrigerators. He said that the internationalization of standards also fully reflects the national competitiveness. It is precisely because of these perfect standard systems and a number of Chinese standards that lead the world that Chinese home appliances have firmly established themselves in the global industrial highland.

　　Technological innovation creates new market demand and is tested by the market at the same time. The whole process of China’s home appliance innovation is a spiral process, guided by the two double helix forces of "technological progress" and "market demand". "Technology comes from the user and returns to the user."

　　Looking back at the 40-year development history of the industry, from following and leading, Chinese home appliances have never been afraid to compete with international brands. In the process of fighting, Chinese brands have become more and more confident, making a brilliant milestone in the global market for smart appliances, and continue to move forward with a zero mentality.

The hot cube installed floor heating on May 1 ST, and the live broadcast of the Hundred Regiments War detonated the whole network, and the attention of the floor heating machine soared

On April 20, Hot Cube officially launched the activity of "May Day Dressing for Floor Heating, Live Broadcasting of Hundred Regiments", and a three-day live broadcast feast kicked off.

Hundreds of people broadcast live, and the floor heater speeds up the circle.

This live broadcast event is unprecedented in scale, bringing together 300 hot cube dealers. At the same time, it appeared on mainstream platforms such as Aauto Quicker, Tik Tok and Video Number, and started broadcasting at 7 o’clock every night on time, warmly recommending hot cube floor heaters to netizens.

Live collection 3

In just two days, the index of the whole network of the hot cubic floor heater soared rapidly, and the increase rate exceeded 110%, showing consumers’ great enthusiasm and attention to the hot cubic floor heater.

Short video marketing campaign 51, floor heating machine with old for new.

This 100-group live test is one of the highlights of the 51 promotion of the hot cube floor heater.

In May this year, in response to the Action Plan for Promoting Trade-in of Consumer Goods jointly issued by the National Development and Reform Commission and other 14 departments, Hot Cube launched a nationwide campaign of "Trade-in of floor heaters and exclusive subsidy of 1,000 yuan" to encourage consumers to switch to smart, green and low-carbon hot cube floor heaters.

Household appliances are not only household necessities, but also related to national energy conservation, emission reduction and green development. With the help of short video marketing, Hot Cube attracts more consumers to know about the hot cube floor heating machine and participates in the "trade-in" activity of the floor heating machine.

Launched the Star Project nationwide to help transform offline profits.

"In just one week, I increased my salary by 1000+, attracting 300+ to stay."

"HVAC search ranked first in the same city"

In addition to the popular "Hundred Regiments Live Battle" on the whole network, Hot Cube also launched the "Stars Project" national tour training.

Project Stars 1

Hot Cube’s short video marketing team is distributed all over the country. Through peer-to-peer training, answering questions and practical guidance, it provides targeted support for major stores, helps dealers to establish a new media matrix, and uses short videos as contacts to open up the communication interface between hot cube floor heaters and consumers.

Star project 2

Today, Hot Cube has taken another step in the ecological layout of brand new media.

In the future, Hot Cube will continue to adhere to the concept of green, intelligent and low-carbon, constantly innovate products, improve service quality, and bring more comfortable and healthy living environment to consumers. At the same time, Hot Cube will continue to deepen the interaction with consumers through diversified marketing activities, so that more people can understand and choose the hot cube floor heater and enjoy a green and warm life.

Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.

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Understanding the future economic development of Guangzhou Tianhe, Guangzhou Tianhe will build a service hub in the Bay Area.

On August 20th, Tianhe District of Guangzhou held a special news briefing on the achievements of the 13th Five-Year Plan and the high-quality economic development of the 14th Five-Year Plan. Zhang Chang, deputy director of Guangzhou Tianhe District Development and Reform Bureau, Qian Honglin, deputy director of Guangzhou Tianhe District Science and Technology Information Bureau, Pan Sheng, deputy director of Guangzhou Tianhe District Business and Finance Bureau, Chen Hui, director of Guangzhou Tianhe Central Business District Management Committee, and Leng Frost, deputy secretary of the Party Committee of Guangzhou Tianhe Science and Technology Park Management Committee, introduced relevant information to the media.
Guangzhou Tianhe science park ▌Science and Technology: Building the Development Engine of "Digital Economy" in Guangdong-Hong Kong-Macao Greater Bay Area
During the "Thirteenth Five-Year Plan" period, the energy level of Guangzhou Tianhe Platform jumped in an all-round way, and its innovation and vitality flourished in generate. Guangzhou Tianhe Smart City will promote the high-quality development of Tianhe Smart City with the "Four Strategies" during the "Tenth Five-Year Plan" period, centering on the development orientation of Guangdong-Hong Kong-Macao Greater Bay Area Science and Technology Collaborative Innovation Leading Zone, Guangzhou-Shenzhen-Hong Kong-Macao Science and Technology Innovation Corridor and key nodes of Guangzhou Science and Technology Innovation Axis, urban renewal model demonstration zone, the new highland of IAB strategic emerging industries in the whole city and the national high-end software research and development base.
Leng Frost, deputy secretary of the Party Committee of Guangzhou Tianhe Science and Technology Park Management Committee, revealed that Guangzhou Tianhe will rely on the advantages of a new generation of information technology industry in Tianhe Smart City, take digital new infrastructure as the starting point and breakthrough, take leading enterprises as the driving force, and take digital economy, smart cities, industrial Internet, digital cultural creation, digital agriculture and intelligent networked cars as the main directions to accelerate the construction of artificial intelligence and digital economy development highland and build regional industrial development engines.
According to Leng Frost, the "Smart Technology New City" highlights the industrial structure characteristics of Tianhe Smart City, which is dominated by industries such as cloud computing, big data, Internet of Things, artificial intelligence, geographic information, digital creativity, and intelligent networked cars, and accelerates the establishment of innovative industries. Develop the banner and actively build the first choice for the development of scientific and technological innovation industries. At the same time, strengthen the construction of smart cities, promote the deep integration of technologies such as cloud computing, big data, Internet of Things and artificial intelligence with urban scenes, polish the "smart" signboard of the park, and create a space for intelligent production and city integration.
Guangzhou Tianhe will build Guangdong-Hong Kong-Macao Greater Bay Area’s "digital economy" development engine. In addition, Tianhe District of Guangzhou will also promote the high-end, intelligent and green development of traditional industries, promote the deep integration of digital economy and real economy, accelerate the coordinated development of industrial chains, form the competitive advantage of digital new infrastructure industrial clusters, enlarge and strengthen the industrial ecology of online games, animation and e-sports, intelligent networked cars, artificial intelligence and rail transit, and smart cities, and vigorously attract "high-tech and sophisticated" enterprises to set up R&D headquarters to create innovative development poles of artificial intelligence and digital economy industries.
Leng Frost also said that Tianhe District of Guangzhou will actively integrate into the construction of Guangdong-Hong Kong-Macao Greater Bay Area International Science and Technology Innovation Center, Guangzhou-Shenzhen-Hong Kong-Macao Science and Technology Innovation Corridor and Guangzhou Science and Technology Innovation Axis, optimize the allocation of innovation resources, improve the ecology of innovative rainforests, and accelerate the building of the main position of innovation strategy sources in Guangdong-Hong Kong-Macao Greater Bay Area. At the same time, it will be fully integrated into the strategy of big incubator in Tianhe District, promote the quality improvement and efficiency improvement of incubators and creative spaces, and provide full-chain and accurate incubation services for entrepreneurial projects and start-ups; Relying on Guangzhou (International) Tianhe Base for the Transformation of Scientific and Technological Achievements and Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Innovation and Entrepreneurship Incubation Base, we will strengthen the concentration of innovative elements such as talents, technology and achievements, promote the establishment of an efficient "creativity-incubation-acceleration" innovation service system and a "research and development-transaction-transformation" technology service system, and strive to open up the "last mile" for the transformation of scientific and technological achievements.
Qian Honglin, deputy director of Guangzhou Tianhe District Science and Technology Information Bureau, said that Guangzhou Tianhe District will take Wushan-Shipai Higher Education Zone as the innovation source to build an innovation zone developed from "Creative Space-Incubator-Accelerator-Industrial Park-Provincial High-tech Zone-National High-tech Zone", fully support the construction of Guangzhou’s scientific and technological innovation axis, strive to build Guangdong-Hong Kong-Macao Greater Bay Area’s innovation source, and support the high-quality economic development of Tianhe District with scientific and technological innovation. At the same time, we will improve the high-tech enterprise cultivation gradient system of "scientific and technological entrepreneurial team-start-up scientific and technological enterprises-evaluation and warehousing of small and medium-sized scientific and technological enterprises-cultivation and warehousing of high-tech enterprises-identification of high-tech enterprises-innovation benchmark enterprises". In addition to talents, we will implement incentives for key talents, introduce a number of world-class leading talents in science and technology, high-level talents, young talents and innovative teams, and support overseas talents to start businesses and innovate in Tianhe District.
Guangzhou Tianhe Financial City under Construction ▌Finance: Building Guangdong-Hong Kong-Macao Greater Bay Area Financial Cooperation Demonstration Zone
Tianhe District of Guangzhou, as the financial center of Guangzhou, has made great efforts to develop headquarters finance, technology and finance and other characteristic finance, and the financial industry has become the largest leading industry in Tianhe District. Pan Sheng, deputy director of the Commercial Finance Bureau of Tianhe District, Guangzhou, said that during the 13th Five-Year Plan period, the added value of the financial industry in Tianhe District of Guangzhou increased by 21.934 billion yuan, and in 2020 the added value of the financial industry reached 107.727 billion yuan, accounting for 48.2% of the city. The gathering of financial headquarters in Guangzhou International Financial City has begun to take shape. Twelve financial institutions have been successfully introduced in the initial zone, including the national headquarters or regional headquarters of five banking institutions, such as Guangfa Bank, Agricultural Bank, Guangzhou Bank, Nanyue Bank and Huaxing Bank, and the "two-system" southern headquarters of the national capital market, such as China Securities Quotation South Headquarters and Shanghai Stock Exchange South Center, as well as Guangzhou Automobile Group Finance Company, Macau International Bank Guangzhou Branch, Fubon Huayi Bank Guangzhou Branch and Guoxin Futures.
According to Pan Sheng, Tianhe District of Guangzhou will actively introduce financial technology subjects to settle in Guangzhou International Financial City during the Tenth Five-Year Plan period, and initially form a digital financial industry cluster. In addition, develop digital culture and cultivate a number of internationally influential animation game brands and e-sports projects; Develop digital service trade, gather a number of high-quality brands and leading enterprises in digital service trade, and build the financial city into a demonstration zone of financial cooperation between Guangdong, Hong Kong and Macao and a pioneering demonstration zone of financial technology. And encourage commodity enterprises to extend and supplement the chain, extend to supply chain finance, logistics value-added services and other links, expand new products and markets, and enhance the energy level of commodity supply chain.
Guangzhou Tianhe will promote the construction of digital infrastructure such as Tianhe Road Business Circle, Zhujiang New Town Business Circle and Tianhe East New Business Circle, create new commercial carriers such as Smart Business Circle and 5G Commercial Street, improve the international logo of consumer places, create a smart consumption demonstration area with international elements, and develop fashion creativity and green smart consumption. Relying on platforms such as Guangzhou International Shopping Festival, Guangzhou International Food Festival and Guangzhou Live Broadcasting Festival, we will give full play to the effects of first store economy, night economy and brand economy, and create a number of iconic brands and brands.
Guangzhou Tianhe Road Business Circle ▌Service: To build a high-end professional service hub in Guangdong-Hong Kong-Macao Greater Bay Area.
During the "14th Five-Year Plan" period, Guangzhou Tianhe will further enhance the gathering level of high-end professional service institutions, promote the deep integration of manufacturing and service industries, accelerate the expansion and opening up of professional service industries, and build a high-end professional service hub in Guangdong-Hong Kong-Macao Greater Bay Area.
Zhang Chang, deputy director of the Development and Reform Bureau of Tianhe District, Guangzhou, said that by 2025, the GDP of Tianhe District will reach 700 billion yuan, with an average annual growth rate of about 6%. On the basis of maintaining economic growth, Tianhe District will pay more attention to "structural adjustment" and "excellent quality and efficiency". The high-end professional service industry will extend to specialization and high-end value chain, forming several sub-industrial clusters with revenues exceeding 20 billion yuan, such as engineering and technical services, human resources, consulting and investigation, and advertising and legal services with revenues exceeding 10 billion yuan.
According to Zhang Chang, during the "Thirteenth Five-Year Plan" period, the number of high-end professional service enterprises in Tianhe District of Guangzhou flourished, accounting for one-third of the city. During the "14th Five-Year Plan" period, Tianhe District of Guangzhou will give full play to the agglomeration and brand effect of human resources institutions, actively introduce well-known human resources service institutions at home and abroad, and promote the development of human resources professional buildings and parks. At the same time, seize the opportunity of urban renewal, actively develop engineering design and technical services, promote the capacity building of smart building system design, and cultivate a number of leading survey and design enterprises in the fields of intelligence and new infrastructure. In addition, it will actively promote the development of consulting and investigation, advertising services, promote the professional and international development of consulting industry, encourage leading enterprises to expand overseas business, and vigorously support the digital development of Internet advertising and marketing enterprises.
Guangzhou Tianhe Road Business Circle In order to help the high-end professional service industry to extend to specialization and high-end value chain, Tianhe District of Guangzhou will promote the internationalization of legal services, accelerate the exploration of legal services related to international commercial law, international practices and trading rules, promote the pilot of Guangdong, Hong Kong and Macao joint venture law firms, and vigorously introduce high-energy industry organizations or related legal service platform institutions. At the same time, we will cultivate and expand the services of science and technology promotion and application, and vigorously develop research and development services, technology promotion services, intellectual property services and business incubation services.
Chen Hui, director of the Comprehensive Department of Guangzhou Tianhe Central Business District Management Committee, said that Tianhe District will explore the establishment of a service industry standard system that is in line with international standards, and strengthen cooperation with Hong Kong and Macao in service trade personnel training, mutual recognition of qualifications, and standard setting.
Form a dual-core drive with Hong Kong Central to serve the international and domestic markets. Support enterprises to provide high-quality services for Guangdong-Hong Kong-Macao Greater Bay Area’s real economy, encourage enterprises to take advantage of Hong Kong and Macao to participate in international competition and cooperation, enhance global resource allocation and undertake overseas business, and enhance the internationalization level of modern service industry.
Text/Guangzhou Daily Xinhua City Reporter: Chen YushengFigure/Guangzhou Daily Xinhua City Reporter: Mo WeinongGuangzhou Daily Xinhua City Editor: Tang Nan
Reporting/feedback

The woman said that the driver blacked out the delivery of the car when it was full, and the goods were missing and delayed for one week.

For several days, Ms. Zheng, a Sichuan businessman, has been looking for the goods she sent to Fuzhou. Recently, she told The Paper that she made an online delivery by truck, but before the goods were delivered, the driver blacked her out and the goods were once missing. When she prepared the materials to reproduce a batch of goods and compensate the buyer, the previous goods finally fell. At this time, it was a week since the agreed delivery time, but the delivery driver still disappeared.

Damaged bamboo furniture Photo courtesy of Ms. Zheng

Ms. Zheng told The Paper (www.thepaper.cn) that she had booked the truck on the platform of Yuman, but the driver of the truck still couldn’t get in touch. The full platform replied that "this person can’t be contacted" and "you can sue him".

According to Ms. Zheng, she is a handmade bamboo furniture manufacturer in Meishan, Sichuan. The total value of this batch of furniture sent to Fuzhou is nearly 60,000 yuan.

On October 16th, she booked a driver on the "Yun Man Man" freight network platform to ship the furniture to Fuzhou in the form of "to pay the freight". Two days later, the buyer had not seen the goods, but the driver began to ask her for the freight. After she refused, the truck driver and the goods once disappeared.

Screenshot of Ms. Zheng’s order on the full platform.

The screenshot of the reservation for the "YumanMan" platform provided by Ms. Zheng shows that on October 16th, she released a delivery order on the YumanMan platform, which was received by a master named Feng. The delivery plan is: the delivery will start at 17:00 on October 16th and arrive in Fuzhou at 5:15 on the 18th.

However, Ms. Zheng said that it was Master Feng who took the order, but Master Liu who came to pull the goods. At that time, considering that they might be together or partners, she didn’t think much, thinking that as long as the goods were delivered, she didn’t care.

The picture of the handwritten delivery order provided by Ms. Zheng shows that "to pay the freight" is marked in the document, and the freight is 3,800 yuan. There are two documents, one for Ms. Zheng and one for Master Liu. Ms. Zheng said that to pay the freight was also agreed between her and the buyer.

On the 18th, Master Liu sent a message to Ms. Zheng, saying, "The goods have arrived (in Fuzhou), so please arrange the freight." Ms. Zheng said that she immediately asked Master Liu about the specific location of the goods. Master Liu only said "received the freight delivery" and did not tell the specific location of the goods. She was already very worried at that time.

So, Ms. Zheng said to Master Liu: "If you don’t see the goods, you won’t be paid. When the goods arrive, you won’t be short of one point." Ms. Zheng said that the customer did not receive the goods at that time, and Master Liu refused to tell the specific location of the goods, and the two sides were deadlocked.

Ms. Zheng said that it had been made clear in advance that the buyer would pay the freight after the goods were delivered, and Master Liu also recognized this agreement when receiving the goods. I don’t know why he suddenly changed his mind and came to ask her for the freight, and it was before the buyer received the goods.

On October 20, Ms. Zheng reported the situation to the police in Qingshen County, Sichuan Province. She said that the police contacted Master Liu, who promised to deliver the goods to the customer two hours after receiving the freight, and said that the goods are now located in Mawei District, Fuzhou. She asked Master Liu to shoot the video near Mawei District and the current situation of furniture, but the other party only sent photos of the furniture on the truck. No photos or videos were sent to prove that he had arrived in Mawei District.

Ms. Zheng said that after hearing that the goods had arrived in Mawei District of Fuzhou, the Fuzhou consignee also drove to the address provided by Master Liu to look for it, but it was not found. After repeated negotiations failed, on the 22nd, Master Liu blacked her out, and she could only report the situation to the platform of Yun Man Man, but the platform said that Master Liu could not be contacted. Ms. Zheng said that she complained to the Yunman platform many times, and the platform finally contacted her, saying that she could not contact this person and asked her to report (call the police).

Ms. Zheng said that the driver and the goods have disappeared for several days, and the customers have been urging. She felt that the goods could not be found for the time being, so she worked overtime to organize materials and prepared to re-produce a batch of compensation to customers. "I was so anxious that I couldn’t sleep for a few days, because it was a handmade product with complicated technological process that I couldn’t do it well in half a month."

Ms. Zheng said that on October 24, a special freight line called to indicate that the goods had been delivered to Fuzhou, but the buyer said that he had not received the goods. It was not until the 26th that the buyer sent a message that he had received the goods. But by this time, all the materials they reorganized had been put in place and cut out.

The buyer then sent photos of damaged furniture, but didn’t say a word to her. Ms. Zheng said that she thought this customer must have offended, but fortunately, the other party did not ask for a full exchange of goods, which made her breathe a sigh of relief, at least the loss was much smaller. She hasn’t decided what to do with this batch of materials worth more than 20 thousand.

Ms. Zheng believes that the full platform should bear some responsibility for this.

On October 26th, The Paper tried to contact Yunmanman platform for many times, but all the people who answered the phone were intelligent voice services. After booking the artificial service, the people who called back were still intelligent voice. The Paper tried many times, and found that the intelligent voice service system of this platform could not answer related questions at all. Ms. Zheng provided The Paper with the phone number used by the platform to contact her, but the call back was still intelligent voice.

According to public information, Yunmanman was established in 2013 and belongs to Jiangsu Manyun Software Technology Co., Ltd., which is a domestic freight dispatching platform based on cloud computing, big data, mobile Internet and artificial intelligence technology.

[General Secretary’s Concern] The disaster area that was once the Wenchuan earthquake for ten years is now full of new changes.

　　Beijing, May 12 (Reporter Wang Yiqun) According to the Voice of China News and Newspaper Summary, today marks the 10th anniversary of the Wenchuan earthquake. Ten years ago, the supreme leader of the CPC The Politburo Standing Committee (PSC) and Vice President braved aftershocks and went to the disaster area to visit the affected people. Before the Spring Festival this year, the Supreme Leader General Secretary once again returned to Wenchuan to visit the masses and inspect the post-disaster reconstruction work. What changes have taken place in the place where the General Secretary of the Supreme Leader has been concerned for ten years? In the process of implementing the important instructions of the General Secretary on post-disaster reconstruction, what experience has the local authorities accumulated?

　　The Supreme Leader visited Yingxiu Town, Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture to express condolences to the masses. Xinhua News Agency reporter Ju Peng photo

　　Post-disaster reconstruction and development has always been a concern of the Supreme Leader General Secretary. On the eve of the Spring Festival this year, the General Secretary visited Yingxiu Town, Wenchuan County, Aba Prefecture, and visited the local people. Seeing that the people live a happy and healthy life, the Supreme Leader said: "I am very concerned about this place. I am also very pleased with the changes that have taken place in the past ten years."

　　Under the strong leadership of the CPC Central Committee, with the support of all the people of the whole country and the people in the disaster-stricken areas, the mountains and rivers here have been reorganized in ten years. Today, the annual GDP of 39 hardest-hit counties is three times that of ten years ago. Based on the long-term and ecological restoration, Shuimo Town of Wenchuan County embarked on the development model of agriculture+tourism after the earthquake, which swelled the people’s money bags.

　　Shu Daifu, a villager in the old village of Shuimo Town: The income has increased 10 times, and now he earns 200,000 to 300,000 a year.

　　Yang Yigui, director of Loufangping Village, qushan town, Beichuan County, recalled that one year after the disaster, everyone moved into resettlement houses, and received subsidies for rural reconstruction and interest-free loans. In the past ten years, the new life has become more and more interesting.

　　Yang Yigui: In recent years, we have developed loquat, wild kiwifruit planted in the mountains, beekeeping and Gao Qiao.

　　Today’s Beichuan has a beautiful environment, livable ecology and safe schools. In the New Beichuan Middle School, which was reborn in the ruins, the eight characters "Be grateful to your heart and repay your deeds" above the blackboard in the classroom are very eye-catching.

　　Song bo, then head teacher of Class 2, Grade 1: Let others see that the new Beichuan Middle School is not only a well-built teaching building, but also a positive and optimistic spirit of teachers and students.

　　When the supreme leader visited Yingxiu Town, Wenchuan County, Aba Tibetan and Qiang Autonomous Prefecture, he ground tofu pudding with the residents. Xinhua News Agency reporter Ju Peng photo

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has made important instructions on post-disaster reconstruction for many times. On the eve of the Spring Festival this year, General Secretary of the Supreme Leader told the villagers during his inspection tour in Wenchuan that he would continue to revitalize the countryside after achieving food and clothing and a well-off society in an all-round way.

　　Supreme Leader: The development of rural areas is not only industrial development, but also material civilization, spiritual civilization and cultural life.

　　Xie Pu, deputy head of Beichuan County, said that Beichuan County will gradually develop rural revitalization planning from three aspects: production, life and ecology, focusing on developing tourism economy.

　　Shep: Now our county’s tourism development is quite good, with farmhouse music and folk reception. Now there are tens of thousands of people eating tourist meals.

　　After ten years of nirvana, the recovery and reconstruction after the Wenchuan earthquake have achieved historic achievements and provided valuable experience.

　　Zheng Gongcheng, Deputy Director of the Expert Committee of the National Disaster Reduction Committee: This decade has also brought us an enlightenment, that is, in the process of reconstruction, we should consider it more based on the long-term development of the disaster-stricken areas, which was not available in the past.

The State Administration of Radio, Film and Television (SARFT) can’t use this kind of artists! These contents can’t be broadcast!

　　BEIJING, March 17 (Reporter Song Yusheng) On March 16, the State Administration of Radio and Television published the People’s Republic of China (PRC) Radio and Television Law (Draft for Comment) in official website. Among them, it is planned to stipulate the protection of minors, limit the remuneration standards of inferior artists and program creators, and clarify the punishment measures.

　　Legislation under the background of media integration

　　"With the deepening of media integration, all-media communication has become the mainstream trend, and institutions such as media integration centers have become the start-up institutions of radio and television services. The management system based on the approval of the establishment of radio stations and television stations set by the current Regulations on Radio and Television Management is no longer suitable for this new development and management demand."

　　The Explanation of People’s Republic of China (PRC) Radio and Television Law (Draft for Comment) emphasizes that at present, it is urgent to do a good job in the top-level design of radio and television management system from the legal level according to the characteristics of the all-media era.

　　At the same time, the above explanation points out that there are long-standing problems in the field of radio and television, such as the absence of basic legislation and the lack of basis for formulating laws and regulations, and the construction of the rule of law in the industry lags behind the actual needs of the industry development.

　　With the opening of some services such as radio and television program production to the society, especially the rapid development of new radio and television services such as network audio-visual in recent years, there are more and more practitioners and employees, and the participation of the masses and social attention are getting higher and higher. It is urgent for radio and television management departments to further improve their administrative ability according to law, and it is urgent to gradually establish a complete radio and television legal system through legislation at the national level to form a new pattern of good laws and good governance. In this regard, all walks of life and all kinds of radio and television institutions at all levels have a high voice.

　　Clear negative list

　　The exposure draft is divided into general rules, business access, production and broadcasting, transmission coverage, public services, support and promotion, security, supervision and management, legal responsibilities and supplementary provisions, with a total of 10 chapters and 80 articles.

　　The exposure draft lists nine contents that radio and television programs are not allowed to contain.

　　These include: violating the basic principles set by the Constitution, inciting resistance or undermining the implementation of the Constitution, laws and regulations, distorting and denying the advanced socialist culture; Endangering national unity, sovereignty and territorial integrity, revealing state secrets, endangering national security, damaging national dignity, honor and interests, and propagating terrorism and extremism; Defaming Chinese excellent traditional culture, inciting national hatred and discrimination, infringing on national customs and habits, distorting national history or national historical figures, hurting national feelings and undermining national unity; Distort, vilify, blaspheme and deny revolutionary culture, heroic deeds and spirit; Violate the national religious policy and propagate cults and superstitions; Endangering social morality, disrupting social order, undermining social stability, spreading false information, promoting obscenity, gambling, drug abuse, exaggerating violence and terror, instigating crimes or teaching criminal methods, and promoting discrimination on the grounds of race, nationality, region, sex, occupation, physical and mental defects, etc.

　　It also includes infringing on the legitimate rights and interests of minors or endangering their physical and mental health, which is not conducive to minors to establish a correct world outlook, outlook on life and values; Insult, slander others or spread others’ privacy, resulting in adverse social impact and other contents prohibited by laws and administrative regulations.

　　Respond to hot topics

　　In addition, the exposure draft also involves some hot topics of public concern.

　　For example, it is proposed to stipulate measures to protect minors: radio and television program integrated broadcasting institutions should establish and improve mechanisms such as minors’ protection commissioners and minors’ program evaluation committees by setting up special channels for minors, special time slots for minors, special areas for minors’ programs, and models for minors, so as to prevent the commercialization, adult and excessive entertainment of minors’ programs and protect the legitimate rights and interests of minors.

　　It also requires that radio and television programs contain contents that may affect the physical and mental health of minors, and the integrated broadcasting institutions of radio and television programs should prompt them in a significant way and reasonably arrange the broadcasting time and layout.

　　The exposure draft also intends to make requirements for advertisements: radio and television institutions should play commercial advertisements and public service advertisements in accordance with laws, regulations and relevant state regulations.

　　As for the program creators, it is proposed in the draft for comment that the remuneration standard and allocation ratio of the program creators should comply with the regulations of the competent department of radio and television in the State Council and other relevant departments. If the main creators of radio and television programs have adverse social impact due to violation of relevant laws and regulations, the competent department of radio and television in the State Council may impose necessary restrictions on the broadcasting of relevant programs.

　　For programs uploaded by users, user comments, etc., the draft for comment is intended to stipulate that if a radio and television program integrated broadcasting institution provides users with programs uploading, comments and other services, it shall require users to provide true identity information, and assume management responsibilities such as auditing according to the requirements of the competent department of radio and television in the State Council.

　　Clear punishment measures

　　The exposure draft also clarifies the legal liability for violations.

　　For example, if a TV series is not recorded, the competent department of radio and television of the people’s government at or above the county level shall order it to stop illegal activities, give it a warning and impose a fine of not less than 10,000 yuan but not more than 50,000 yuan in informed criticism; If the circumstances are serious, a fine of not less than 50 thousand yuan but not more than 200 thousand yuan shall be imposed.

　　If the production of radio and television programs does not meet the requirements of the state on the remuneration standard and allocation ratio of creative personnel, the illegal income shall be confiscated and a fine of not less than one time but not more than five times the illegal income shall be imposed in addition to being ordered to stop illegal activities and clear the contents of relevant programs; If the total investment or illegal income is less than 200,000 yuan, a fine of not less than 200,000 yuan but not more than 1 million yuan shall be imposed.

　　Those who fail to restrict the broadcasting of radio and television programs with the participation of creative people who have adverse social impact in accordance with the requirements of the competent radio and television departments will also be ordered to stop illegal activities, be given a warning and be allowed to informed criticism, confiscate their illegal income and impose a fine of more than one time but less than five times their illegal income; If there is no illegal income or the illegal income is less than 200,000 yuan, a fine of more than 200,000 yuan and less than 1 million yuan shall be imposed.

　　Before the broadcast of the radio and television program, the contents of the program that may affect the physical and mental health of minors are not prompted in a significant way; If an integrated broadcasting organization of radio and television programs provides users with services such as uploading and commenting programs, and fails to require users to provide true identity information, or provides related services to users who do not provide true identity information, the competent department of radio and television of the people’s government at or above the county level will be punished in accordance with relevant laws, administrative regulations and relevant provisions of the state.

　　Network drama into management

　　It is worth noting that the supplementary provisions of the exposure draft show that online audio-visual programs and online dramas are also included in the management of this law.

　　It is clear in the supplementary provisions that radio and television programs refer to video, audio and other audio-visual programs, including radio programs, television programs and online audio-visual programs, which are transmitted to the public in a one-way and interactive way through fixed and mobile terminals.

　　Tv dramas in radio and television programs refer to TV and online dramas, including TV dramas, TV cartoons, TV movies, TV documentaries, online dramas, online cartoons, online movies and online documentaries.

　　The integrated broadcasting organization of radio and television programs refers to the organization that integrates and provides broadcasting services for radio and television programs to the public, including radio stations, television stations, media integration centers, network audio-visual programs, public audio-visual carrier broadcasting organizations and integrated operating organizations, radio and television pay channel operating organizations and integrated operating organizations, radio and television video-on-demand service organizations, radio and television stations and other organizations engaged in integrated broadcasting activities of radio and television programs.

Stop, call the police, does ＂Liziqi＂ still belong to Liziqi？

Text/Meng Qian

On September 23rd, Li Ziqi unexpectedly appeared at the mass gathering of the 2021 China Farmers Harvest Festival (Sichuan) and was hired as the ambassador of Sichuan farming culture. On that day, Li Ziqi wore a black shirt on her upper body and jeans on her lower body, and walked onto the podium with sleeves rolled up. Her face looked a bit serious.

She said at the scene: "In the past, it was more about building our own small homes and small courtyards. In the future, we will focus more on the new countryside of China that is sustainable, sustainable, scalable, replicable and spreadable, and better promote Sichuan’s long-standing farming culture to the world."

In fact, after Li Ziqi updated the video of "Well Salt" on July 14th, his accounts on various platforms fell into a long pause. As the top online celebrity in China, Liziqi has 27.56 million fans in Weibo, 54.94 million fans in Tik Tok, 10.29 million fans in Aauto Quicker and 7.29 million fans in bilibili. Overseas, there are more than 15 million fans in YouTube and more than 100 million fans in the world. After the stop, the business impact was huge. Except for the urging of fans, all kinds of rumors about her never stopped.

What happened to Li Ziqi? From "cheating in the name of Li Ziqi" to "the team was dug up and the trademark was fraudulently used", there are also disputes with the incubator behind it, Hangzhou Weinian. As of press time, Hangzhou Weinian told China Newsweek that there was no formal response to this matter, and Li Ziqi did not make a substantive explanation. Only his assistant revealed on September 13th that Li Ziqi was temporarily sorting out problems between the company and third-party companies.

However, Li Zikai himself deleted "It’s terrible! Capital is really a good means! " Reply, and go to the police to report to the police, has pushed the top stream into the whirlpool of public opinion. A battle between top online celebrity and capital seems to be on.

Li Ziqi’s struggle?

Ziqi is happy, we have been standing behind you to support you and defeat the capital. Even if Laoqi can’t be called Laoqi in the future, we will be there wherever she is. Anyway, we only recognize Laoqi … Laoqi is the nickname of short video blogger Li Ziqi’s fans.

In the past Mid-Autumn Festival, Li Ziqi’s fans were worried about her. The video stopped for two months, and no one knows what happened to the top stream with as many as 100 million fans around the world. When Li Ziqi’s assistant sent photos of her playing in the amusement park, fans sent their blessings and expressed their support for her. In fact, during the period when Li Ziqi stopped working, all parties kept their mouths shut.

Li Zikai herself is regarded as the representative of pastoral IP. Judging from her experience and voice in the media, she has a consistent attitude towards the meticulous creation of her own IP, which is one of the reasons why she can maintain her influence.

Li Ziqi, whose real name is Li Jiajia, divorced her parents when she was a child, and then her father died young and was abused by her stepmother. After returning to her grandparents’ side, she learned a lot about cooking skills with her grandfather who worked as a country cook. When his grandfather died, she read the fifth grade of primary school. After she was 14 years old, she began to go out to work, worked as a waiter and slept in the wind.

After working for several years, she found a master to learn music and went to a bar to play CDs. After her grandmother fell ill in 2012, she went back to her hometown to take care of her grandmother and opened a Taobao shop to sell clothes. At the suggestion of her younger brother, she began to send her videos online. In the past, the accumulation of cooking and farming in her hometown created an idyllic version of Li Ziqi. In 2016, Li Ziqi went to Lanzhou to learn from her teacher for a month, and the short video "Lanzhou Beef Noodles" released was popular, with the total broadcast volume exceeding 50 million. At this time, a Mr. L frequently sent a private letter, saying that he liked her video and could help. The two also reached relevant cooperation. At first, Li Jiajia was responsible for content production and micro-reading provided promotion services.

This mysterious Mr. L has also become Li Ziqi’s Bole. He is Liu Tongming, the founder of online celebrity brokerage agency Micro-reading Technology.

Since then, Li Ziqi has become more and more influential, and dozens of advertisers find her every day. In July 2017, Li Ziqi and Hangzhou Weinian Technology Co., Ltd. jointly established Sichuan Ziqi Culture Communication Co., Ltd.

Li Ziqi’s career is getting more and more prosperous from the outside world. No matter at home or abroad, Li Zikai has gained word of mouth and traffic. With the video content such as national cuisine, she has been labeled as a cultural output, and has been called "mysterious power from the East" by overseas netizens, and has been affirmed and praised by mainstream media.

In August 2018, Liziqi Tmall flagship store was officially opened. According to the report "The Most Growing New Consumer Brand in China in 2021" released by Dolphin Think Tank, Liziqi brand’s sales in 2020 reached 1.6 billion yuan, and the number of fans in Tmall store reached 6.33 million. The explosive products of Liziqi brand were born one after another. In 2020, it sold 500 million plums and snail powder alone.

By 2021, Liziqi has become one of the top streams, and the company behind her, Hangzhou Weinian, has also completed seven rounds of financing, including ByteDance, Huaying Capital and Sina Weibo, with a valuation of 5 billion. At this time, Li Ziqi’s stop and alarm were really surprising. On August 30th, Li Zikai first called it "disgusting, can’t bear it so soon" on the social platform, and then she also called it "reporting a police" and replied to the netizen "It’s terrible! Capital is really a good means! " .

In the second half of the month, rumors about the contradiction between Li Ziqi and the capital came out noisily, and various hot events accompanied with the brand of Li Ziqi also emerged endlessly. For example, a supermarket in Yibin, Sichuan used the logo of "Li Ziqi" for products other than the company without authorization and sold and publicized it at a high price. It was even rumored that a male star dug up all Li Ziqi’s team and began to make pastoral videos. More importantly, Weibo Da V broke the news that "Li Ziqi was caught in an equity dispute with capital, and her current situation was far worse than everyone imagined.

Li Ziqi is related to Weibo. Figure/Weibo screenshot

A senior entertainment observer who did not want to be named said that stopping the video may have become a hint. This hint seems to be a kind of struggle. As the source of Li Ziqi’s IP, video suspension will have a huge impact on Li Ziqi and the team behind him, on the one hand, the loss of business income, on the other hand, the risk of brand and public opinion.

The entanglement between online celebrity and capital is difficult to solve.

In this stop-watch incident, many fans of Li Ziqi pointed their finger at Wei Nian. In all kinds of chat screenshots and media reports, the contradiction between Li Ziqi and Wei Nian was put on the table. In the equity distribution of Sichuan Ziqi Culture Communication Co., Ltd., a joint venture between them, Li Ziqi only holds 49% of the shares, and the other 51% of the shares belong to Hangzhou Wei Nian Company.

Enterprise survey data shows that Li Ziqi himself does not hold shares in Hangzhou Weinian. The largest shareholder of Hangzhou Weinian is Liu Tongming, the founder of Weinian, with a shareholding ratio of about 19.45%. In addition, there are more than 20 shareholders, including Beijing Weimeng Chuangke Venture Capital Management Co., Ltd. (Sina Weibo Fund), Huaying Capital, Chenhai Capital, ByteDance and other investment institutions.

Weibo user "My Shopkeeper" revealed that the number of participants in Sichuan Ziqi Culture Communication Co., Ltd. is 0, and that in Hangzhou Weinian is 504, which means that the company may be a shell company, and the operation and commercialization of Liziqi brand is basically responsible for Weinian, and provided relevant clues to China Newsweek.

Information on the number of participants in enterprises. Figure/enterprise check

The search of intellectual property rights related to Liziqi through enterprise investigation basically confirms the above-mentioned people’s statement. Most of Liziqi trademarks are held by Sichuan Ziqi Culture Communication Co., Ltd., and many trademarks about Liziqi in Hangzhou Micro-read are in the process of registration application. Most of the copyrights held by Hangzhou Weinian are snail powder jointly signed by Li Ziqi and People’s Daily, lotus root powder jointly signed by icehouse in the Forbidden City, and intellectual property rights related to Li Ziqi’s e-commerce products such as Li Ziqi’s beef sauce and Li Ziqi’s sausage packaging.

Li Ziqi trademark and copyright information. Figure/enterprise check

Dai Yueqiang, a lawyer of Beijing Ante Law Firm, said that this means that the core intellectual property related to Liziqi’s e-commerce business belongs to the micro-thinking side, and most of the trademarks of Liziqi brand belong to Sichuan Ziqi Culture Communication Co., Ltd., which has weak control over Liziqi. If the company has relevant articles of association, it should make decisions according to the articles of association; If there is no articles of association, it is the major shareholder who has one-vote veto power to make the final decision, and the decision-making power is likely to belong to micro-thinking. When Li Ziqi replied to a netizen, he revealed that he had asked a lawyer to deposit a certificate. If there was an oral agreement and it was confirmed by a third-party witness, Dai Yueqiang said that this might be able to identify part of Li Ziqi’s rights and interests in the company.

It is worth noting that in 2021, Li Ziqi’s two copyrights involved her two works, Snacks for Spring Festival in 2021 and Life of Radish. According to the investigation, the works created in a similar way of making movies were applied by the copyright owner Li Jiajia, but there was no personal application before. Dai Yueqiang said that this showed that she was concerned about the ownership of intellectual property rights.

Back in August, 2020, Liziqi brand officially announced that it would invest and build a factory in Liuzhou to promote the research and development of snail powder taste, quality traceability and raw material quality control. Enterprise search APP shows that Guangxi Xingliu Food Co., Ltd., which holds 70% of Hangzhou Weinian shares, was established in July last year, Hangzhou Chuangliu Food Co., Ltd. holds 30% of the shares, and Li Zikai is also not among the shareholders. Industrial and commercial registration, the flagship store of Liziqi Tmall, is also a micro-reading in Hangzhou.

Only two companies that Li Ziqi holds shares can be verified, namely Sichuan Ziqi Culture Communication Co., Ltd., which holds 49% of the shares, and Shanghai Chenxiangli Creative Planning Studio, which holds 100% of the shares. The above contents all point to online rumors that "Li Zikai has no substantial control over Li Zikai’s e-commerce brand".

The relationship between Li Ziqi and the company behind him is actually very complicated. In the early stage of Li Ziqi’s development, micro-thinking gave strong support, and both of them also experienced the "honeymoon period". In May 2017, Li Zikai was questioned that there was a team behind her, and the video was untrue. She couldn’t bear the pressure of harassment and public opinion, and then stopped. In this storm, she released a video that lasted for more than half an hour, confessing that the video was basically done by her alone. At the same time, she also went to the usual choice of the red man, and chose to cooperate more deeply with MCN organization Hangzhou Micro-Reading, and jointly established a joint venture company.

From 2017 to now, Li Zikai has become a big hit, and has produced unrepeatable influence at home and abroad. These are naturally inseparable from the power of capital. The above-mentioned observers told China Newsweek that incubating an IP is a long process and requires a professional division of labor. Many people didn’t think it could be done at first, and Li Ziqi may be the same. His popularity overseas is even more subtle.

Due to the growing influence of Li Zikai, Hangzhou Micro-Reading has also completed its transformation in the past few years, with a valuation of 5 billion. According to industry insiders, the investors’ investments are all focused on the value of Li Ziqi’s IP.

The above-mentioned observers told China Newsweek that in the relationship between Redskins and MCN institutions, institutions play a very strong role as incubators, unless Redskins themselves participate in the company’s decision-making management, but non-head Redskins basically do not have this ability. Viya, Li Jiaqi and Luo Yonghao, the top celebrities, basically started their own companies or became company partners to ensure their own rights and interests.

"The Li Zikai incident may depend on the fact that the early agreement between the red man and the organization was not solid at first, and it may not be updated during the operation." The observer added, "The key lies in the difference between Liziqi and other anchors with goods. Liziqi is commercialized after the content is made, while Viya, Li Jiaqi and others form the content IP after the goods are brought. The former is difficult to quantify, while the latter can see the output. Li Zikai’s filming of a video itself has no commercial value. After the micro-reading operation, the commercial value has increased greatly. If the e-commerce brand of Li Zikai is separated from the operation of Li Zikai, Li Zikai himself has no right to speak in actual operation. "

Li Chengdong, the founder of the Dolphin Think Tank, thinks that Micro-thoughts cooperated with Li Ziqi when there were only 10,000 fans in Weibo, and it was in a very early stage. There was also a clear division of labor in the agreement, with Li Ziqi doing content and Micro-thoughts doing commercialization. "The main change in this matter may still be Li Zikai himself, with new demands." Li chengdong said that Li Zikai did not participate in the commercial operation of the brand.

You may have to resort to law in the end.

Since the rise of "online celebrity Economy", MCN institutions have mushroomed. Relevant data show that there are as many as 20,000 MCN institutions in China in 2020, covering about 90% of online celebrity in China. However, the incubation success probability of MCN institutions is very low. Zhang Shule, an industry veteran, said that 90% of MCN institutions are not even qualified to accompany them, so the core IP is more important.

"How many plums can there be?" The above-mentioned observers think that it is a good thing for Li Ziqi to take the initiative to tell this kind of thing. "Not everyone has the opportunity and pattern of Viya or Li Jiaqi. Brand control and revenue sharing are two different things, which involves a matter of accounting. If it is unclear, it may be solved by law. "

Previously, there was a dispute between the red man and MCN organization in online celebrity industry. "Lynne", who shot Wuhan vlog during the epidemic period and became popular, accused his MCN organization of forcing him to send commercial promotion videos during the epidemic period, and used huge compensation as a threat to restrict him from finding another way out. This incident also attracted the attention of people in online celebrity industry. In the end, Lynne also relied on legal means to solve it.

Dai Yueqiang pointed out that in the real business concept, the essence of IP is an intangible asset with its own original content, obvious personal characteristics and commercial value. online celebrity is its main representative and characteristic, and it is a new existence of commercial development. Its originator comes from the concept of Intellectual Property in law, that is, the rights of intellectual creators, which involves civil rights, including trademark rights, patents, copyrights, trade secrets, packaging and decoration of well-known products, etc., and it is mainly up to both parties to agree on relevant terms.

At present, the contradiction of Li Ziqi incident focuses on the ownership of intellectual property rights such as trademarks and copyrights between Li Ziqi and the capital. Dai Yueqiang said, "In the Li Ziqi incident, the ownership of trademark rights is involved. One of the legal functions of trademark rights is identification. Whoever applies for a trademark belongs to it. If Li Ziqi goes to court, the trademark right is close to his personality characteristics, and it is possible to get the right to use it through relevant judgment, but it will also pay a corresponding price. In this respect, we can learn from the previous’ red can dispute’ between Guangyao Wang Laoji and Jiaduobao, and both parties can jointly enjoy the rights and interests of the packaging and decoration of "red can Wang Laoji herbal tea" without harming the legitimate interests of others. "

"As a online celebrity, it is an objective existence of new retail commercialization, an important intangible asset with popularity and goodwill value. At the same time, online celebrity is a sales supported by personal popularity and reputation, and a new commercial expression to identify goodwill." Dai Yueqiang pointed out that the issue of goodwill right was also reflected in the Li Ziqi incident. Generally speaking, it reflected the investment and dedication of relevant operators. The contribution of Li Ziqi and Wei Nian to the brand may need to be judged by law.

The above-mentioned observers affirmed that there is nothing wrong with the operation idea of micro-reading objectively, because when the IP was first hatched, it was difficult for the red man to manage and expand, and the industry was chaotic and disorderly. Because of the management of IP, it may be stronger in terms of terms. "For Li Ziqi himself, it is a little unfair to have no brand control. After all, it is a personal brand. As the source of Liziqi brand, Liziqi can only be controlled by protecting his face and trying. "

With the growing economic development in online celebrity, related disputes and disputes in this industry have attracted more and more attention. The publicity of Li Zikai’s contradiction with the capital side may also sound the alarm for the industry. Dai Yueqiang believes that in relevant agreements and terms, the development of red people should be constrained according to their own characteristics. With the change of development stage, the division of red people and institutions can be adjusted. "In this process, it is also a game. If the performance is improved to the corresponding personnel’s shares, it may be more appropriate. However, some people pay more and get less. At this time, resorting to the court will judge according to the actual situation. The principle of fairness and the system of balancing interests should be the main basis for resolving disputes. "

Reporting/feedback

Manatee II successfully drilled 231 meters in water over 2000 meters to set a new world record.

　　Successfully drilled 231 meters in water depth exceeding 2000 meters, setting a new world record.

　　Deep-sea drilling, "Manatee II" is a real cow (scientific and technological point of view)

　　Yu Sinan Tang Yahui

　　Deep-sea mineral resources are abundant. To discover and study them, samples need to be obtained through underwater drilling. Among various sampling methods, submarine drilling rig has become a popular high-tech equipment because of its advantages of low drilling cost, high efficiency, small sample disturbance and easy operation.

　　Not long ago, China’s self-developed "Manatee II" deep-hole pressure-maintaining coring rig system successfully lowered 231 meters in deep water over 2000 meters, setting a new world record for deep-sea subsea rigs, marking China’s leading level in this field.

　　It looks heavy, but in fact it is extraordinary.

　　Drilling below 200 meters means that China has the exploration ability of full coverage of marine resources in theory.

　　Manatee II was developed by Wan Buyan, a professor at Hunan University of Science and Technology. Wan Buyan introduced that "Manatee II" consists of a submarine drilling rig body, a submarine in-situ detector and a mobile submarine drilling rig supporting retraction system. "Among them, the drilling rig body is an orange-yellow octagonal steel structure with a height of 7.6 meters. ‘ Waist circumference ’ It is 10 meters and weighs 12 tons. It is currently the heaviest geological exploration scientific research equipment in China. "

　　The seemingly bulky "Manatee II" is flexible when working on the seabed. Its "weapon" is 78 drill pipes, each 3 meters long, arranged on the disk like a revolver bullet. During operation, through the rotation of the disc, the manipulator takes the rod and loads it, and drills the drill pipe into the rock stratum one by one.

　　The drill bit is equivalent to the horn of "Manatee II" and is made of materials such as diamond and cemented carbide. Researchers have designed different kinds of drill bits, some for hard rock strata and some for sedimentary rock soft rock strata.

　　Manatee II set a new world record on April 7th. Wan Buyan told reporters that on the same day, after about two and a half hours of diving, "Manatee II" reached the seabed with a water depth of 2,060 meters. After completing the attitude adjustment, Manatee II immediately started pressure-maintaining coring drilling in the target layer. About 15 hours later, the depth of the drilling hole reached 231 meters underground.

　　In addition to drilling deep, Manatee II also has a unique stunt — — Pressure maintaining and coring. This is the key to explore some seabed minerals such as combustible ice. According to Wan Buyan, under seawater pressure, combustible ice is "ice"-like. Once it leaves its suitable seawater depth, it will become gas volatile due to pressure reduction. Therefore, the common deep-sea drilling rig can’t sample combustible ice, and it can only do so if the pressure of the seabed formation is kept equal.

　　Previously, the maximum drilling depth design capacity of the global subsea drilling rig was 200m, but the actual pressure-keeping coring operation only reached 135m, and "Manatee II" greatly refreshed this record.

　　Through drilling sampling analysis, we can understand the mineral reserves, grade and burial form, and draw a "treasure map" for future mining. "The deeper you drill, the more resources you can explore." Wan Buyan said that the marine mineral resources with commercial exploitation potential discovered by human beings are basically within 200 meters of the seabed. Drilling below 200 meters means that China has the exploration ability of full coverage of marine resources in theory.

　　According to the United Nations Convention on the Law of the Sea, the resources on the high seas are shared by all mankind, and the right to exploit resources generally follows the rule that whoever explores gives priority. Experts in the industry said that "Manatee II" is a "sword" for deep-sea drilling in China, and its sheath has given China an extra technical advantage in the research and development of seabed solid mineral resources.

　　Overcome multiple technical problems

　　All key technologies are independently developed, and 125 patents have been obtained so far.

　　The deep sea pressure is high and the temperature is low. It is very difficult for "Manatee II" to successfully realize a series of operations such as drilling rig retraction, attitude adjustment, pressure sealing, drill pipe and core pipe unloading, automatic measurement and control, etc. in a complex environment.

　　According to Wan Buyan, "Manatee II" has mainly overcome the technical problems such as full-range pressure-keeping rope coring, drill pipe storage and rapid loading and unloading, intelligent and expert operation system, safe and reliable lowering and recovery of submarine drilling rig.

　　In the drilling process, it is not difficult to maintain pressure and core in a certain section, but it is difficult to maintain pressure in the whole process. In order to solve this problem, researchers have been tackling key problems for many years. Through remote control of full-hole pressure-maintaining rope coring with large hole depth, the original principle, technology and process of full-length direct sealing and pressure-maintaining coring of core tube have been adopted, and finally the high-efficiency and high-reliability full-hole pressure-maintaining coring with small diameter and large hole depth of submarine drilling rig has been realized.

　　Wan Buyan said that "Manatee II" is "smart". Researchers have tailored a lot of sensor equipment for it. These sensors combine the team’s many years of offshore field drilling experience. At the bottom of the sea, the drill bit will quickly and automatically judge and adaptively adjust the drilling mode and parameters according to the formation characteristics, which solves the adaptability problem of the submarine drilling rig and the matching coring technology to the complex seabed formation, thus greatly improving the drilling efficiency, coring rate and coring quality.

　　Thanks to the automatic and intelligent design, one person can complete the operation of "Manatee II" on the mother ship. At the same time of drilling and coring, "Manatee II" can also do "part-time work": in-situ detecting the resistivity and porosity of rocks, taking pictures of rocks around the hole, etc.

　　In the design and technology of the retractable device of the subsea drilling rig, the team solved the problem that the alignment and closeness of the subsea drilling rig and the retractable device are difficult and prone to impact and collision due to the swaying of the mother ship, and realized the functions of automatically correcting the retractable orientation of the subsea drilling rig in water and automatically holding the subsea drilling rig tightly during the vertical overturning process, thus improving the retractable efficiency of the subsea drilling rig and the safety and reliability of the retractable process.

　　It is worth mentioning that all key technologies of "Manatee II" are independently researched and developed, and 125 patents have been obtained at present.

　　The development of "Manatee II" is based on the project of "Deep Sea Key Technology and Equipment Special Project", a national key R&D plan in China. For "Manatee II", the task book has three major objectives, namely, the working water depth is not less than 2,000m, the drilling depth is not less than 200m, and the pressure holding success rate is not less than 60%. To Wan Buyan’s delight, this sea trial fully verified the design performance of "Manatee II" and achieved the mission objectives beyond expectations.

　　Will continue to optimize in the future.

　　Challenging geological drilling sampling in 10,000-meter water depth is the team’s next goal.

　　"Manatee II" was not born, but the result of persistent and continuous research and development for more than 20 years. In 2000, Wan Buyan’s team began to develop deep-sea drilling rigs. Three years later, the team made the first deep-sea shallow core sampling rig in China, and drilled 0.7 meters under the seabed to obtain the first core sample.

　　In 2010, the deep-sea deep-hole core sampling rig developed by this team pushed the seabed drilling depth to 20 meters. In 2012, the predecessor of Manatee II — — The manatee development project was officially launched. In 2015, the Manatee drilled 60 meters under 3,000 meters of sea water. As a result, China has become the fourth country in the world to have the technology to drill 60 meters in the seabed with a water depth greater than 3000 meters.

　　Nowadays, many marine scientific research vessels in China are equipped with patented equipment invented by Wan Buyan’s team, and more than 1,000 holes have been drilled in the deep sea.

　　The development of subsea drilling rig is closely related to the exploration process of seabed resources in China. Wan Buyan told reporters that before 1999, China was unable to develop large-scale deep-sea electromechanical equipment, so it had to rent equipment from abroad. Later, China decided to independently develop deep-sea drilling equipment. Wan Buyan’s team took up the task despite difficulties. They started almost from scratch, constantly groping and bravely tackling key problems.

　　In recent years, China has paid more and more attention to the research and development of marine technology and equipment. Deep-sea seabed drilling technology has strong radiation to other deep-sea equipment manufacturing technologies and can drive research and development in related fields. Wan Buyan said that more than 10 years ago, almost all the equipment on the scientific research ship was imported, and now the domestic equipment has reached more than 80%, and this proportion will be higher and higher in the future.

　　Wan Buyan said that the team will further optimize the performance of deep-sea drilling equipment and improve its environmental adaptability, operational performance and intelligence. In addition, they also plan to promote the mass production of "Manatee II" and promote its application in the fields of submarine oil and gas stopes, offshore wind farm construction and engineering geological exploration.

　　At present, "Manatee II" is still working at sea. The Mariana Trench, with a depth of more than 10,000 meters, has not been drilled by humans. "Challenging geological drilling sampling in 10,000-meter water depth is our team’s next goal." Wan Buyan said.

The supreme leader talks about how to make cadres feel alert on thin ice.

　　The Sixth Plenary Session of the 18th Central Committee of communist party, China will be held in Beijing from October 24th to 27th. At that time, the plenary session will review the draft document of the Regulations on Inner-Party Supervision in the Communist Party of China (CPC). Inner-party supervision is one of the key measures to keep the party healthy and purify the political ecology. Only by strengthening inner-party supervision, bearing in mind that the right must be responsible and the right to use it is supervised, can we move forward, treat both the symptoms and the root causes, and promote the comprehensive and strict administration of the party. The micro-platform of the Party Construction Network has sorted out some important expositions of the Supreme Leader General Secretary on strengthening inner-party supervision, and studied together!　

　　Why emphasize supervision?

　　The party must be strict.

　　If the party is not well managed and lax, and the outstanding problems within the party that are strongly reflected by the people are not solved, then our party will lose its ruling qualification sooner or later and will inevitably be eliminated by history. To manage the party, we must be strict with the word, implement strict requirements in the whole process, and be really strict, dare to be strict, and be long-term and strict.

　　— — On July 1, 2016, the Supreme Leader’s speech at the celebration of the 95th anniversary of the founding of the Communist Party of China (CPC).　　

　　The more powerful party member cadres are, the more they should be managed and supervised.

　　The more powerful cadres in party member are, the more they are subject to strict management and supervision. It is not enough to touch the tiger’s ass. We should not neglect the selection, employment and management of people. One of the big problems now is that the people who choose people don’t care about people, don’t supervise people, and some party committees don’t care about supervision. When cadres have an accident, they will be handed over to the Commission for Discipline Inspection. This is not acceptable. Party committees should shoulder the main responsibility of building a clean and honest party style, choose and use cadres well, and manage cadres well.

　　— — Speech by the Supreme Leader at the Fifth Plenary Session of the 18th Central Commission for Discipline Inspection on January 13th, 2015　

　　Accountability for supervision and discipline is the fundamental responsibility given to the discipline inspection organs by party constitution.

　　Accountability for supervision and discipline is the fundamental duty entrusted to the discipline inspection organs by party constitution. Disciplinary committees at all levels should identify the functional orientation in the comprehensive and strict administration of the party, strengthen supervision and discipline, and increase accountability. It is necessary to take the opportunity of implementing the Code of Integrity and Self-discipline in the Communist Party of China (CPC) and the Regulations on Disciplinary Actions in the Communist Party of China (CPC), explore and establish an effective mechanism that does not dare to corrupt, cannot corrupt and does not want to corrupt, and provide a strong discipline guarantee for promoting the comprehensive and strict administration of the party and coordinating the promotion of the "four comprehensive" strategic layout.

　　— — On October 8, 2015, the Supreme Leader’s speech at the 119th meeting of the 18th The Politburo Standing Committee (PSC) when deliberating the revised draft of the Communist Party of China (CPC)’s clean government guidelines and disciplinary regulations.

　　The power without supervision will inevitably lead to corruption.

　　It is necessary to strengthen the regular management and supervision of cadres and form strict constraints on cadres. It is an iron law that power without supervision will inevitably lead to corruption. It is not easy to train cadres organizationally. It is necessary to manage and supervise them well, so that they will always be alert to walking on thin ice.

　　— — Speech by the Supreme Leader at the National Organizational Work Conference on June 28, 2013

What is the key content of supervision?

　　Abide by the party’s constitution and other internal laws and regulations, safeguard the authority of the central government, and implement the party’s line, principles and policies, as well as the resolutions, decisions and work arrangements of party organizations at higher levels;

　　Abide by the Constitution and laws, and adhere to the rule of law;

　　The implementation of democratic centralism;

　　Protection of rights in party member;

　　The implementation of the relevant provisions of the party and the state in the selection and appointment of cadres;

　　Close contact with the masses to realize, safeguard and develop the fundamental interests of the people;

　　Integrity and self-discipline and grasping the construction of a clean and honest party style.

How to strengthen supervision

　　Strengthen inner-party supervision and adhere to democratic centralism

　　To strengthen inner-party supervision, we must adhere to, improve and implement democratic centralism, organically combine centralism on the basis of democracy with democracy under centralized guidance, fully mobilize the supervision of superiors to subordinates, among peers and subordinates to superiors, and ensure that inner-party supervision is implemented and effective.

　　— — Speech by the Supreme Leader at the Sixth Plenary Session of the 18th Central Commission for Discipline Inspection on January 12, 2016

　　Strengthen inner-party supervision and do a good job in the top-level design of the supervision system.

　　It is necessary to combine inner-party supervision with state supervision and mass supervision, and coordinate with legal supervision, democratic supervision, audit supervision, judicial supervision and public opinion supervision to form a joint force of supervision and promote the modernization of the national governance system and governance capacity.

　　— — Speech by the Supreme Leader at the Sixth Plenary Session of the 18th Central Commission for Discipline Inspection on January 12, 2016

　　Party organizations at all levels should conscientiously act according to party constitution, strictly regulate the management and supervision of party organizations, party member cadres, especially leading cadres, and inner-party political life, systematize the content, improve the measures, and link up the links so as not to miss people, lack items, or lose links, so that existing problems can be discovered in time, problems found can be solved in time, and a problem can be solved by analogy.

　　— — November 1, 2014 — On the 2 nd, the supreme leader stressed during the investigation in Fujian.

　　Strengthen inner-party supervision and seize the "key minority"

　　Party organizations at all levels should set up more supervision "probes" so that the top leaders can be under the supervision of Party organizations, party member and the masses. The supervision of superiors to subordinates, especially the supervision of superiors to subordinates, is the most useful and effective. Party organizations at higher levels should know more about the daily thinking, work and living conditions of the top leaders at lower levels, pay more attention to the reflection of cadres and the masses on the problems of the top leaders at lower levels, and listen to the opinions of the members of the leading bodies at lower levels on the top leaders. Party member and cadres can supervise the top leaders at party meetings, promotion of cadres, debriefing of leading cadres and other links.

　　— — Speech by the Supreme Leader at the Sixth Plenary Session of the 18th Central Commission for Discipline Inspection on January 12, 2016

　　Strengthen inner-party supervision and implement the "two responsibility"

　　Implement the main responsibility of the party Committee and the supervision responsibility of the discipline inspection commission, and strengthen accountability. A very important aspect of the reform of anti-corruption system and mechanism is to clarify and implement responsibilities. Without accountability, even the best system will become a paper tiger and a scarecrow. The Third Plenary Session of the CPC Central Committee proposed that the Party Committee should take the main responsibility and the Commission for Discipline Inspection should take the supervisory responsibility to implement the responsibility system for building a clean and honest party style.

　　— — Speech by the Supreme Leader at the Third Plenary Session of the 18th Central Commission for Discipline Inspection on January 14th, 2014

　　Strengthen inner-party supervision and play the role of patrolling the sword

　　The greater the power, the more likely it is to appear "black under the lamp." To strengthen inner-party supervision, we must first manage the central and state organs well. The supervision of accredited institutions is an important part of the supervision system of the party and the state. We implement the combination of separate accreditation and comprehensive accreditation to realize the comprehensive accreditation of party and state organs at the central level. The accredited institutions have strengthened supervision and accountability, and the authority of the "faction" and the advantages of "resident" have been significantly enhanced.

　　— — Speech by the Supreme Leader at the Sixth Plenary Session of the 18th Central Commission for Discipline Inspection on January 12, 2016

　　The universality and tendentiousness problems found in inspections should be promptly fed back to the party committees of localities, departments, enterprises and institutions, and the main responsibility should be urged to be implemented, and the system loopholes should be plugged. The main responsible comrades should plant their own fields of responsibility, and it is a serious dereliction of duty not to pay attention to the construction of party style and clean government. The localities, departments and units that are not in place for inspection and rectification should seize the typical examples and be seriously accountable. The rectification situation should be supervised by the party and society in an appropriate way, so as to enhance the confidence of the masses and improve the effectiveness of inspections.

　　— — On January 23, 2014, the Supreme Leader listened to the report of the Central Leading Group for Inspection Work in the second half of 2013 in The Politburo Standing Committee (PSC).

　　Strengthen inner-party supervision and improve the accountability mechanism

　　Adhere to the responsibility to ask, accountability must be strict, and organically combine supervision and inspection, target assessment and accountability to form a strong driving force for the implementation of laws and regulations. The contents, objects, matters, subjects, procedures and methods of accountability should be institutionalized and programmed. Accountability should not only be for things, but also for people, and should be asked about specific people.

　　— — On June 26, 2015, the Supreme Leader’s speech at the 24th collective study in the 18th the Political Bureau of the Central Committee.

　　Strengthening inner-party supervision, discipline inspection and supervision organs should prevent "darkness under the lamp"

　　It is necessary to educate and guide the broad masses of discipline inspection and supervision cadres to dare to take responsibility, dare to supervise and dare to be responsible, firmly establish political beliefs loyal to the party and the cause of discipline inspection and supervision, and strive to become a loyal, clean and responsible discipline inspection and supervision team. Discipline inspection and supervision organs should prevent "black under the lamp", seriously deal with outstanding problems such as seeking personal gains by cases, colluding with others, and leaking air, and clean up the portal so as to strike while the iron is hot.

— — Speech by the Supreme Leader at the Fifth Plenary Session of the 18th Central Commission for Discipline Inspection on January 13th, 2015

　　Strengthen inner-party supervision and make good use of criticism and self-criticism.

　　We demand that we open the door to engage in activities, carry out criticism and self-criticism, do not beat around the bush, go straight to the point, give advice with real swords and spears, and help comrades with enthusiasm, so as to have the effect of blushing, sweating, touching the mind and touching the soul.

　　— — Speech by the Supreme Leader at the Third Plenary Session of the 18th Central Commission for Discipline Inspection on January 14th, 2014

Xu Liaoyuan： Why does the Universiade torch resonate across borders？

　　China news agency, Chengdu, June 9 th Question: Why does the Universiade torch resonate across borders?

　　— — Interview with Xu Liaoyuan, the torch designer of the 31st World Universiade.

　　Author Yue Yitong Shan Peng

　　"Through the exchange of sports art, even if it is a small torch, the audience all over the world can feel the emotion and cultural connotation that the artist has poured into it, thus generating empathy." Xu Liaoyuan, a design artist, director of Chengdu Xuliaoyuan Museum of Modern Design and Art, and the torch designer of the 31st Summer Universiade (hereinafter referred to as Chengdu Universiade), said in an exclusive interview with China News Service’s "East-West Question" recently that the creation of sports art represented by torch design reflects the cultural characteristics of a region and an era, which is conducive to enhancing cultural exchanges in the world.

　　 The interview record is summarized as follows:

　　 China News Service reporter: The torch is the spiritual symbol of the Olympic Movement, and the torch relay is its unique literary form. What kind of cultural connotation has been injected into the design of Chengdu Universiade torch "Rong Huo"?

　　 Xu yuyuan:As the carrier of the Olympic flame, the Olympic torch ceremony has a history of more than 2700 years. In recent decades, every Olympic Games will give birth to a new torch with both artistic creation and cultural connotation. The torch symbolizes the pursuit of "higher, faster and stronger" sportsmanship and is an important cultural heritage left by the Olympic Games to the world. The Universiade, known as the "Little Olympics", also continued the tradition of the Olympic torch ceremony.

　　The torch relay ceremony was held for the first time at the Berlin Olympic Games in 1936. Since then, the torch held high by torchbearers has come into public view, and people have begun to care about the color, shape, material and cultural connotation of the torch design.

　　With the development of the times, the torch design is constantly innovating, and at the same time, it has gradually formed a distinct design principle: it can not only reflect the theme of the Olympic Games, but also show the image of the host country. Therefore, in addition to the Olympic spirit, a small torch should also bear strong regional characteristics and rich humanistic colors. For example, the torch "Xiangyun" of the 2008 Beijing Olympic Games is full of oriental charm. The moire inscription carved on the upper part of the torch symbolizes the rise of Xiangyun, and the color scheme of lacquer red and the shape of paper scroll make this torch a symbol that embodies the Millennium Chinese civilization.

　　The landing of the Summer Universiade in Chengdu is an opportunity to convey Chengdu’s voice to the world and promote Tianfu culture. Chengdu Universiade torch "Ronghuo" took more than 400 days from writing design to scheme release, during which several schemes were changed. The torch is a very small carrier, and it is difficult to carry too much information. Therefore, in the design scheme of "Ronghuo", we only captured the cultural symbolic elements of "Land of Abundance" such as the giant panda and the sun god bird.

　　Sichuan is the hometown of giant pandas. On the front of Ronghuo, there is a naive giant panda with his hands around the torch, showing the optimistic and tolerant cultural attitude of Chengdu people. The design of "Rong Huo" also pays tribute to the ancient Shu civilization. For example, the gesture of giant pandas embracing each other looks like the bronze statue of Sanxingdui from the side; The fire exit is embedded with the pattern of the ancient Shu totem sun god bird, and four god birds carry the sun and fly, which is the best interpretation of the ancient Shu ancestors yearning for the starry sky more than 3000 years ago. In addition, the overall shape of the torch refers to the ivory unearthed from Jinsha site; The torch crown is undulating, symbolizing the rolling mountains of Bashu land; The torch also adopts a gradient of cold and warm colors, which shows the burning passion of the youthful power of the Universiade.

　　 China News Service reporter: What are the similarities and differences between the eastern and western torch design concepts? How does the torch show the mutual learning between eastern and western civilizations?

　　 Xu yuyuan:The whole history of human creation is a life history as well as a creation history. Everyone and every creative group are creating an ideal way of life, and all the cultural evidences left behind today are the embodiment of this life history. There are differences in the understanding of life between the East and the West. Westerners use knives, forks and spoons, while orientals use chopsticks, which reflects the different wisdom of human beings in the East and the West.

　　In terms of art, oriental art is not a complicated decoration, but a pure and highly refined one. For example, oriental freehand brushwork ink painting is a natural expressionist art, which can strongly express water without drawing water; Song porcelain conveys the oriental expression of life ideal through the washing and purification of its shape. I call this pure design language and oriental way of looking at things "visual poetry", which means that design should be as pure as poetry.

　　However, world civilizations have always learned from each other. Oriental culture is influenced by western culture, and it is difficult for western modern and contemporary art to produce excellent works if it is not influenced by oriental painting or the concept of creation. From the perspective of human beings, art is the expression of human commonness, whether in the East or in the West. Therefore, art has no borders, and overseas audiences can understand the artistic creation of the East. Aesthetics is the art of intuitive experience and visual art, but if aesthetics is regarded as knowledge feedback, it will cause obstacles to understanding. Artistic aesthetics should return to its ontological language state, and use intuition to understand and create the experience of life, rather than making logical analysis based on knowledge system.

　　When people see beautiful things, they are moved by life without obstacles. When they see a torch, first of all, they will intuitively face the torch design and produce real psychological feelings; Secondly, they can understand the symbolic meaning of giant panda, bamboo, sun god bird and other symbols by understanding the meaning, and further understand the connotation of Tianfu culture.

　　 China News Service reporter: How does the sports art represented by the torch of the Universiade "Rong Huo" show the confidence of Chinese civilization and culture?

　　 Xu yuyuan:Chinese civilization, which has a long history of thousands of years, is still alive today. Even if it encounters difficulties in the long river of circulating years, there is always a voice to awaken it. This strong vitality is cultural self-confidence deeply rooted in the blood of the Chinese nation, and the continuity of Chinese civilization itself is its greatness.

　　At the same time, don’t misunderstand the inner meaning of cultural self-confidence, not to say that simply misappropriating ancient patterns and symbols in contemporary life is the best way to embody cultural self-confidence. This is not a simple problem of misappropriation. All the pioneering, avant-garde and innovative things created by Chinese today are new contributions to the world. This kind of cultural self-confidence comes from bone and blood, and naturally manifests itself in all aspects of human activities, including sports art. The future and development of Chinese civilization are the increasingly diverse and rich forms and the pace of continuous progress.

　　Although China is an ancient country with a civilization history of more than 5,000 years, it is hoped that the world can see a youthful China and a future China through the Universiade. Today, we don’t need to prove the greatness of Chinese civilization, but we should show the future of Chinese civilization through today’s creation.

　　 China News Service reporter: How can the creation of sports art, represented by torch design, enhance the world cultural exchange?

　　 Xu yuyuan:Sports events are a gathering of human beings. No matter where they come from, no matter what color they are, everyone gathers together. This is a platform for the coexistence of multicultural values and the sharing of civilized achievements, which can challenge the limits of human beings and achieve unity, commonality and integration. The essence of sports art is an expression of sports spirit, and every artistic creation is also an opportunity for cultural exchange.

　　Taking the torch as an example, according to the different venues, it presents different artistic features and carries the unique cultural characteristics of the region. People from different parts of the world communicate with each other and the world becomes rich and colorful. (End)

　　 Interviewee profile:

　　Xu Liaoyuan, an artist and designer, is the curator of Chengdu Xu Liaoyuan Museum of Modern Design and Art, the dean of the School of Art and Design of Geely University, the honorary dean of China ASEAN Art College, and the torch designer of the 31st Summer Universiade. He dabbled in sculpture, painting, calligraphy, pottery, design and many other artistic categories, and founded the "sensualism" art school, whose theoretical research results "liquor aesthetics" and "new cultural relics’ future view" have a wide influence.