On April 20, Hot Cube officially launched the activity of "May Day Dressing for Floor Heating, Live Broadcasting of Hundred Regiments", and a three-day live broadcast feast kicked off.
Hundreds of people broadcast live, and the floor heater speeds up the circle.
This live broadcast event is unprecedented in scale, bringing together 300 hot cube dealers. At the same time, it appeared on mainstream platforms such as Aauto Quicker, Tik Tok and Video Number, and started broadcasting at 7 o’clock every night on time, warmly recommending hot cube floor heaters to netizens.
In just two days, the index of the whole network of the hot cubic floor heater soared rapidly, and the increase rate exceeded 110%, showing consumers’ great enthusiasm and attention to the hot cubic floor heater.
Short video marketing campaign 51, floor heating machine with old for new.
This 100-group live test is one of the highlights of the 51 promotion of the hot cube floor heater.
In May this year, in response to the Action Plan for Promoting Trade-in of Consumer Goods jointly issued by the National Development and Reform Commission and other 14 departments, Hot Cube launched a nationwide campaign of "Trade-in of floor heaters and exclusive subsidy of 1,000 yuan" to encourage consumers to switch to smart, green and low-carbon hot cube floor heaters.
Household appliances are not only household necessities, but also related to national energy conservation, emission reduction and green development. With the help of short video marketing, Hot Cube attracts more consumers to know about the hot cube floor heating machine and participates in the "trade-in" activity of the floor heating machine.
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In addition to the popular "Hundred Regiments Live Battle" on the whole network, Hot Cube also launched the "Stars Project" national tour training.
Hot Cube’s short video marketing team is distributed all over the country. Through peer-to-peer training, answering questions and practical guidance, it provides targeted support for major stores, helps dealers to establish a new media matrix, and uses short videos as contacts to open up the communication interface between hot cube floor heaters and consumers.
Today, Hot Cube has taken another step in the ecological layout of brand new media.
In the future, Hot Cube will continue to adhere to the concept of green, intelligent and low-carbon, constantly innovate products, improve service quality, and bring more comfortable and healthy living environment to consumers. At the same time, Hot Cube will continue to deepen the interaction with consumers through diversified marketing activities, so that more people can understand and choose the hot cube floor heater and enjoy a green and warm life.
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