President of the original heart-to-heart club heart-to-heart club
Live broadcast for 6 hours, the total amount of commodity transactions is as high as 600 million.
Zhang Xiaohui is 60 years old this year.
Source: Xiaohongshu @ Zhang Xiaohui
This is the first broadcast of Zhang Xiaohui’s platform. Since its launch, it has almost shown the trend of brushing the screen, occupying the first place in the pink list for two consecutive days.
From the past, I was deeply immersed in the negative evaluation of money worship and promiscuity;
Standing at the outlet of fashion goods again and again, the wind review reversed;
In this live broadcast, just a few words of "I like it" and "It’s really useful" will attract thousands of viewers to place orders.
Is it this new way of live broadcast or Zhang Xiaohui himself that set off the new trend of live broadcast with goods? It has become the hottest topic during this time.
Zhang Xiaohui’s live broadcast room is really different from most anchors.
When introducing beauty products, she hardly focuses on the product itself, but takes a slant and introduces the cultural background behind the product.
During the live broadcast, you can not only see her deeply reciting john donne’s English love poems;
Sandro botticelli’s masterpiece Spring, a famous Renaissance painter, is also used to introduce the eye shadow tray. "Fairy gauze is the color of this eye shadow".
Zhang Xiaohui read English love poems in the live broadcast.
When recommending a bag, I don’t pay much attention to the description of the model and price, but deeply restore the life scene and express my personal feelings.
There is no so-called "low-price carnival", and there is no lively bargaining drama. The recommended product is at the middle and high-end price, and the live broadcast in Zhang Xiaohui brings goods, which caught the audience who expected it before the live broadcast.
This way of bringing goods to share product stories, personal daily life and consumption concepts has really gained a lot of resonance and attracted hundreds of thousands of viewers to watch.
So that the essential oil of thousands of yuan will be empty on the shelf; Two or three thousand expensive skin care products can make the audience grab their heads;
The beauty instrument with a price of tens of thousands of dollars, even though she advised everyone not to place an order easily, thought about whether she could stick to it or not, was cleared out of stock.
Zhang Xiaohui introduced the eye shadow tray in the live broadcast.
After the live broadcast of the fire, Zhang Xiaohui once became the center of attention of all parties.
Many netizens said that they were "like a vivid art appreciation class."
This is not a conversation and temperament that can be created by doing homework temporarily. In fact, she has planted seeds as early as her childhood.
Zhang Xiaohui was regarded as the "apple of his eye" because of his superior family since childhood. His father was the first generation of Hong Kong "advertisers", who founded the Canadian Chinese TV station and was also the publisher of Wen Wei Po in Canada.
Zhang Xiaohui’s childhood photo source/WeChat official account @ Zhang Xiaohui aroseisaroseisarose
At the age of 4, she followed her mother to high-end specialty stores and tried to choose her own clothes.
At the age of 13, she visited luxury brand stores alone and discussed Chanel’s wearing with her friends, which was warmly praised by her classmates.
As an undergraduate, she followed her heart and chose to major in art history at the University of Toronto. After graduation, she studied for a master’s degree in fashion trading and museum management at new york Fashion Institute.
Well-known writer Yi Shu once praised her:
"In Hong Kong, I admire Zhang Xiaohui the most. She has a taste, which is a level outside the fashion trend. It’s strange that what is popular nowadays has nothing to do with her. She has her own set. "
The influence of the family atmosphere since childhood has given her outstanding taste, and to some extent, she has been deeply immersed in exuberant material desires.
It was an era when e-commerce was almost blank, and she met the demand of "buying in buy buy" through magazines and fashion shows on TV.
When I saw the Gucci skirt in Paris in the new season on the screen, I sent a fax: "I want all four colors."
No matter where you move to live, decorating the cloakroom is the most important thing, and there must be a constant temperature room made of cedar wood to store her precious furs.
Therefore, in addition to the identity of a celebrity, "love beauty" and "love spending money" have almost become her most distinctive labels.
"You don’t have to eat rice and buy clothes", which is a famous saying of Zhang Xiaohui in his early years.
Regardless of the outside world’s vision, straightforward material desires are always hard to escape from scrutiny when placed on public women with well-off families;
For female stars who have experienced twists and turns in marriage and are riddled with gossip news, it is even more inevitable that there will be external disputes.
Zhang Xiaohui’s most fascinating love story is his marriage to Zhong Zhentao, the lead singer of wynners.
Source: The wedding of Zhang Xiaohui and Zhong Zhentao
The two people know each other and fall in love, which is like a dream.
Zhang Xiaohui, who is still studying abroad, went to visit a classmate’s performance and met Zhong Zhentao by chance.
At that time, Zhong Zhentao had already been a heavy drinker, but as soon as she saw Zhang Xiaohui, she immediately got up from the sofa and couldn’t wait to ask her for her phone number.
At that time, Zhang Xiaohui was in love, so he didn’t leave any contact information, but he also said bluntly when recalling this encounter, "When I saw him, I seemed to see many stars, so it was probably love at first sight.".
When they met again on the streets of Hong Kong, she was single again, and they naturally began to fall in love.
Even though we are far away from the ocean, we still keep the frequency of calling every few hours to tell each other about our thoughts and love.
As Zhang Xiaohui expected, one day near her birthday, Zhong Zhentao quietly flew to new york to give her a sweet birthday surprise and proposed to her.
It’s just that their marriage was strongly opposed by Zhang’s father. In his view, the daughter really shouldn’t interrupt her studies and enter the marriage early.
However, Zhang Xiaohui, who is stubborn, never hides her admiration and love for Zhong Zhentao. "At that time, I think I would agree to anything he asked me to do.".
On the eve of the wedding, Zhang Xiaohui independently planned the concept of modeling, and specially invited famous directors to take charge of the mirror, taking Xu Zhimo and Lu Xiaoman as prototypes and taking a group of wedding photos of the Republic of China.
In 1988, the couple held a luxurious wedding in St. Teresa’s Church in Hong Kong.
The wedding banquet cost more than 3 million yuan, and the wedding dress was designed by Princess Diana’s wedding designer, with a value as high as HK$ 130,000.
That year, Zhang Xiaohui was twenty-five years old.
Their luxurious wedding attracted enough attention, and Zhong Zhentao’s phrase "Women are meant to be spoiled" made countless girls envious.
Zhong Zhentao and Zhang Xiaohui.
But marriage is a sweet dream within the shelf life.
In 1996, Zhang Xiaohui and Zhong Zhentao borrowed money to speculate on real estate in the name of the company, which resulted in financial crisis and heavy losses.
After the loan expired, they were unable to repay their debts. Not only was their mansion confiscated, but they also owed a huge sum of HK$ 250 million.
After bankruptcy, Zhang Xiaohui is still addicted to fashion shopping and never hides his needs:
"My monthly allowance is only HK$ 30,000 now, and I can’t go any less! Otherwise I can only dress like a beggar! "
And Zhong Zhentao’s attitude also experienced a 90-degree turn after the divorce. After many years, he talked about the original oath, which also added a bit of food for thought:
"A woman is really a pet, provided that she knows how to be grateful and can’t always feel insufficient."
"I think marriage is a lifetime thing, and she may be just a temporary passion."
This ambiguous response seems to further support the speculation that Zhang Xiaohui "worships money".
Zhang Xiaohui, who has never expressed his mind directly, never said a word of disapproval from Zhong Zhentao, nor did he strive for money as expected.
She told her lawyer that she didn’t want alimony, but only wanted to raise her children together with Zhong Zhentao, so that they could have a healthy childhood.
After the divorce, Zhang Xiaohui talked about Zhong Zhentao.
Many people want to know the reason for their divorce, and Zhang Xiaohui just said faintly: "The line is broken and the fate is exhausted."
It was not until 1996 that some media photographed Zhang Xiaohui dating Chen Yaomin, a Hong Kong garment businessman, that she said:
"Since two people are so hard together, it is better to let you be happy and I will be happy."
During the period of divorce, malicious reports about Zhang Xiaohui were overwhelming, almost one article per week and one article per month. Some manuscripts even made personal attacks directly, and evaluated her figure in vulgar language.
"A single woman with two children decided that I had no capital to fight back."
She tried to collect relevant articles into newspaper clippings and seek legal help, but the lawyer asked for 100 thousand, which was enough for her family to spend several months at that time.
In order to make a living, Zhang Xiaohui once applied for a job as a buyer for a fashion company.
But at that time, there were endless negative reports about her in the newspaper, and bad comments such as "gold digger" and "buying her husband bankrupt" came one after another, which also caused her to lose that well-paid job.
She turned to choose another way, made full use of her childhood sensitivity to fashion, wrote articles for magazines and websites, and became a fashion vane.
Getting up at 6 o’clock in the morning, working for more than ten hours and sleeping for 4-5 hours a day once became the norm.
At most, she has to write articles for 20 magazines, and she is so busy that she runs around like a top that time seems to be insufficient.
Zhang Xiaohui’s fashion publications.
Under heavy pressure, Zhang Xiaohui is not as overwhelmed as the outside world, and still maintains a delicate and decent daily life.
She will even go straight to the newspaper after attending the dance at 1 am, and write a column on the spot that will be published in only four hours.
In fact, Zhang Xiaohui is not without other options. After being single again, she has many suitors.
In the days when money was most needed, I even received a blank check, and the amount on it was filled in casually.
At that time, she was short of funds to open a shop, but she called the other party: "I can’t accept your money for nothing, either you lend it to me or you become a shareholder."
Afterwards, someone asked her why she didn’t accept this "good pleasure" directly, but Zhang Xiaohui said: "Money should be earned."
She doesn’t want to rely on others, which will make her feel like a vase;
"Sleeping until eleven o’clock every day, picking up the children from school and drinking afternoon tea, this seemingly comfortable life is not the life I want."
It is also in a series of public opinion voices that many people begin to realize that Zhang Xiaohui’s "money worship" does not seem to be a crazy demand for money, but a pure and ultimate pursuit of beauty.
Even when life is the most unsatisfactory, paparazzi sneak shots, everyone’s attention is often outside the scandal, attracted by the clothes in the photos, and even some fans try their best to contact her and ask how to buy these clothes.
She keenly captured the business opportunities, and simply started the business of purchasing and opened a clothing store of her own.
The new store was very popular as soon as it opened, and it sold out on the same day. Only ten days later, it earned its cost back.
In retrospect, she said happily, "I am very grateful for that newspaper. If it weren’t for them, I might still be working for others."
Someone once commented on Zhang Xiaohui:
"It is the essence of her life to be kind to herself at this moment, resolutely not to get angry with herself, and to be distorted by the outside world for 10 thousand times and still trust herself."
Therefore, Zhang Xiaohui, who is 60 years old, can still grasp the slogan of bringing goods in the new era, from fashion magazines to individual stores, and then to WeChat official account and Xiaohongshu.
This sense of self-identification which is calm and almost paranoid in the face of any situation has become a strong personal label of Zhang Xiaohui, and it is accompanied by the control of her whole life choice.
After the live broadcast was screened, all kinds of comments came, some optimistic and some sarcastic, just like what Zhang Xiaohui has experienced in the past 30 years.
Zhang Xiaohui, as always, didn’t say much.
It’s just that the suffix of the personal social platform name silently answers everything-
"a rose is a rose is a rose".
Some references:
1. The Unique Fairy: Zhang Xiaohui, Night of the Rose.
2, the beauty of love and color-Zhang Xiaohui, "Kangxi is coming"
3. The legendary celebrity Zhang Xiaohui talks to xu teacher, and the Queen of Versailles talks about consumption.
4. Zhong Zhentao: I can’t be an ordinary person, Phoenix’s Extraordinary Way.
5, Zhang Xiaohui: Only beauty is not too late, "Bazaar of Fashion"
6. Zhang Xiaohui: Everyone said that I was profligate. I said that I spent money well, "VOGUE"
Original title: "After 30 years of notoriety, this" evil girl "still won Angel"
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