The list is still being extended.
Zheng Shuang and Zhao Wei have been added to the list of Wu Yifan, Henry, Zhang Zhehan and Weibo.
These once-hot top streams were able to shut down the servers in Weibo on their own, but when the superstars disappeared, the film and television dramas were pulled off the shelves and the Weibo list was cancelled, it seemed that the evidence of their existence never happened.
The faster the collapse of the stars, the more questions need to be asked. Who and how did they shape these idols that once seemed perfect but were actually inferior?
Undeniably, the controversial "rice circle culture" is an extremely important link in the "star-making" movement.
Phoenix. com’s "Eye of the Storm" first got to know the auspicious office workers in idolize through the recommendation of surrounding relatives and friends; After that, through Weibo’s search for "anti-black", "control review" and other terms, I found the official Weibo, who was specifically responsible for calling for data. When pretending to be a newcomer fan who just came to into the pit to ask how to do data, I met a senior "data worker" who was attending college. Xiaomi; And search for terms such as "starting school" and "senior high school entrance examination" in the super-talk, and communicate with related posting fans about how to do homework. After idolize, he met Beibei, an underage fan who is still in the third grade.
During the 15 days of getting along, Phoenix. com’s Eye of the Storm learned to forward Weibo who praised the celebrity endorsement brand with them, post comments on water points in Chaohua, and buy the cp around the star station … and observe in real time how the "data women workers", office workers, minors and other groups who were accused of evaluation were in idolize.
In the information cocoon room built for fans, it is not easy for foreign people to break through it. Here, everyone has only one belief, and for this belief, they need to know the stars in every detail.
In order to further observe this group of fans, Phoenix. com’s Eye of the Storm located the Tianfu Youth League on Weibo, trying to join their fan base. However, when joining the group, it didn’t answer "How old is Xi Haifeng?" When is the birthday? " These two questions were rejected.
In the 15 days of going deep into the undercover rice circle, Phoenix’s Eye of the Storm found that in the era of efficient data, "idolize" has long since evolved into a refined industrial chain with clear division of labor and strict organization."Krypton gold", "moving" and "doing data" are interlocking; Fans, pink heads, and standing sisters all perform their duties, and everything is in order.
However, this orderly order has created more chaos-fans scolding each other, circling money, and lacking supervision, which makes every business-related link full of parasites who are interested in interests.
It is in this flawed business that stars are produced quickly, and stars disappear quickly, leaving only a "god-making" assembly line roaring in the virtual factory, which is noisy.
top up money; Khorium
Fans spend money on their favorite idols.
"Now the brand can be a chicken thief, and there is always a way for fans to save money."
Auspicious listed clothes, shoes, shampoo, lipstick and other items one by one. Roughly speaking, there are thousands of dollars. These are all endorsed by her love beans, which is her medal on idolize Road.
She may not know that the brand is cutting the leeks of fans, but she can’t help it.
Jixiang began to powder the Korean men’s team at the age of 13. At first, she only used pocket money to buy some pirated items such as celebrity headshots, half-length posters, music discs, etc., but under the pressure of her parents who regarded idolize as fierce as a tiger, she could only gradually press this throb. By the time he became financially independent in his work, Auspicious picked up idolize who had given up halfway.
"I actually reflect on myself and reflect on myself. I interpret this as compensation for my mediocre girlhood."
Jixiang’s first pursuit after growing up was a men’s team that debuted for more than 20 years. Under the background that Korean groups generally disbanded or went solo in 5-10 years, integrity is already a rare and valuable attribute.
During the more than a year of chasing the Korean delegation, Jixiang gradually developed the habit of gold-throwing. "Han Yu is really good at circling money. Now the whole set of money-circling in entertainment is copied back. Everything depends on sales, that is, data. The earliest company in China should be the rise of TF Boys."
After the influence of Han Ling and the epidemic, auspiciousness turned to internal entertainment. This time, Aidou is still a group star, and the relationship within the team is not harmonious. Fans often tear each other for position, so the stage is so big, and those who stand in the middle and in front can naturally get more exposure and resources.
The group itself is a kind of list.
"For example, for the sale of a group album, the team will open a special link for each love bean. On the first day, if the link of Love Bean A sells 400,000, the fans of B will definitely not let their love beans score below this number the next day, so it will get more and more rolled up."
According to the Research Report on Internet Use of Minors in China in 2020, the proportion of underage netizens participating in fan support in China has reached 8%, and nearly 15% of "post-00" fans spend more than 5,000 yuan for idolize every month.
In the eyes of rice circle girls, krypton is the standard of idolize."It’s not idolize without spending money, is it?"In their view, if they don’t spend money, they are at most "friendly passers-by", not "fans".
In addition to the comparison of sales within the team, the brand is also good at the drama of carrot hanging donkey. They will set several goals. Every time they reach a goal, they will unlock a benefit, which may be the surrounding of Aidou, the purchase of an app to promote Aidou, or the lottery for the offline meeting of Aidou.
Among all the benefits, Jixiang likes all kinds of apps or big screens in shopping malls to love beans. "I like the way he shines in the crowd, even though I know it’s only in my eyes."
In addition, the Douban panel will count the sales of celebrity endorsements, albums, etc. "There are a lot of professional powders mixed with rhythm, and they will diss your love beans in public, saying that you are so rubbish, can you bear it?"
Although krypton gold, but auspicious does not support the behavior of fund-raising by the support club, "After all, this kind of fund-raising lacks effective supervision.I’ve been in idolize for so long, and I’ve seen too many fans involved in fund-raising and running away. Unless the amount is extremely huge, the general police can’t get it back. Even if you don’t run away, there is a lot of room for operation, and there is no way for fans to verify whether the cost price of the aid items bought by the support club is different from the actual announcement. "
Not only can the security of funds not be guaranteed, but in the auspicious view, the flow of funds after the fund-raising for internal entertainment is also meaningless. Many times, the money raised is used to give gifts to the program group that Aidou participates in activities, and what gold, jade and massage chairs are not a problem.
"But it’s quite helpless to think about it. Other families send it, only you don’t send it. What if I give you love beans?"
Do data
Chaohua hits the list, and Weibo makes comments and praises.
At 8: 45 on Thursday morning, the sound of the alarm clock pulled Xiaomi out of his sleep. As a freshman, she doesn’t have many classes this semester. When there is no class on Thursday morning, she will sleep until noon.
The reason why it will be uncharacteristic is that at 9 o’clock, my love bean will send a new song. The host of Aidou’s super talk has already determined several sets of copywriting for fans to choose from. As soon as 9 o’clock arrives, fans will flock to various music apps to copy and paste the copywriting into the comment area. It’s not enough to comment, but also like the comments related to Aidou and comment below other comments.
Xiaomi’s love beans are considered as the third line in the entertainment circle, and Xiaomi calls them "small paste beans". The "small paste beans" on the powder made her feel very involved. "There is no shortage of me in the top stream, and the paste beans are only me."
"What do you do now depends on the data. Can there be a more intuitive expression of love beans popularity on the Internet than data? The gold master’s father also knows that the data is mixed with water, but he doesn’t even have the heart to work hard for love beans. Who will believe that fans can make gold for love beans? "
Xiaomi’s love beans have an official control group. Generally, it is not easy for such an official group to get in. Xiaomi revealed to Phoenix. com "Eye of the Storm" that the initial group review was to prevent family rape, and later it became more and more "rolled up".Even if you are a simple "data worker", you have to pass many standards if you want to join the group..
Although the requirements of the official groups of stars are not exactly the same, they are also quite different, including the requirements for the number of days to sign in for overseas calls, the number of Weibo related to the stars published on the Weibo homepage, and some even require the amount of krypton. Even if these are all passed, they may eventually fall on the issue of the audit of joining the group.
"When I first applied to join the group, there was a question that I loved the airport private service of a certain day, which directly puzzled me. I heard that other people were asked which program I said a word about loving beans. This is not the details of the famous scene, even if we are true love fans, it is difficult to notice."
When there is a monitoring task, the management will broadcast the link in turn in the group. Whenever this happens, Xiaomi will click on the link and praise the comments related to love beans in the front row, so that others will love beans at first sight when they click on Weibo, which naturally plays a propaganda role.
"Like is also exquisite, first of all, we must pay attention to this blogger in Weibo, and then give priority to comments with pictures. This is not finished. Praise is also divided into external praise and internal praise. Praise is external praise, praise is internal praise, and praise is external praise. "
Xiaomi has a total of 17 Weibo’s, except for a large one for his own use, all the others are bought small ones, some are expensive and some are cheap, depending on the available functions of Weibo.
When there is a review task, Xiaomi will turn off the Wi-Fi usage traffic, turn on the flight mode for 15 seconds after the large number is praised, and then turn off the flight mode. After that, cut the small number to praise, and go through this process when each number is praised, mainly to switch the ip address and prevent Weibo from blowing up the number.
After proficiency, it takes only five or six minutes for Xiaomi to operate 17 accounts.
Today, the order of rice circles is becoming clearer and clearer, and the objects of control and evaluation also have a general scope. Xiaomi introduced the yogurt products endorsed by Aidou. First of all, it was the brand spokesperson and the program group that participated in the performance. "Let the financial owner’s father see that I love beans, and there are thousands of me standing behind him in Qian Qian, which directly proves the carrying capacity and popularity of Aidou."
Then there is everything related to the entertainment circle, such as various fashion magazines, video apps, music apps and so on.
As a qualified data worker, Xiaomi not only struggles in Weibo, but also platforms such as Douban, bilibili, Post Bar and Zhihu are her positions. Purifying all platforms is one of Xiaomi’s daily tasks. Generally, it is to post keywords about love beans, and cover negative news with positive news, so that the square presented after searching for the love beans becomes "clean".
In addition, it is not easy to master so many accounts. Once the operation is improper, it will make the trumpet useless, so Xiaomi has to keep the number.
Weibo keeps a number. Every day, he should insist on publishing blog posts of more than 15 words with photos of Jiugongge, pay attention to and actively interact with positive energy official blogs such as the Communist Youth League and People’s Daily, and do public welfare tasks on the Weibo.
In order to make Aidou’s super-talk ranking high, some trumpets who can make super-talk have to sign in and post comments every day to earn points, and then save them to a certain extent to increase their influence and improve their super-talk ranking. Some time ago, Weibo announced the off-line over-the-line integral system, but Xiaomi didn’t give up the heart of making data, and began to actively explore how to help himself love beans under the new system.
In the rounds of data, Xiaomi’s time slipped away. "College students’ time is worthless."
move
Idol moved from the new star list to the mainland list.
Moving is a master of krypton and doing data.
"It’s like a war, and I’m a hero." Recalling the days when I worked hard for Aidou last summer, Rodin, who has worked for five years, was surprised that he still had a gesture called "high morale".
After graduation, he entered the big factory. Rodin, the "screw", is considered to be the most up-to-standard "Buddhist" youth in the department. He works hard and does not fight for it. Even the supervisor who has been airborne for more than two months can’t recognize Rodin’s face.
However, a frenzied summer idolize completely awakened Rodin’s small universe.
In Rodin’s words, for the first time in her life, she deeply realized the real existence of the word "forgetting to eat and sleep".
"I don’t eat, I don’t drink, I don’t sleep, I’m not hungry, I’m not sleepy, and I haven’t done so well in the college entrance examination." Rodin told Phoenix.com’s Eye of the Storm about the days when she "lived" for loving beans, and all this came from the "moving" trend of loving beans that debuted through talent shows.
What is "moving"?
In short, it is a huge fan movement to give stars a "long face"-Let Aidou live in a big house.
Rodin told Phoenix.com "Eye of the Storm" that Fanhuan pays special attention to the "Weibo Star Power List", and this list is often subdivided into mainland list, Hong Kong, Macao and Taiwan list, Asia-Pacific list, Europe-America list and new star list according to the comprehensive value of stars.
For the new idols who debut in the draft, they will enter the "new star list" at first, "but they can’t always be freshmen and lose face," Rodin said. "So as fans, we should’ move’ Aidou in time and smoothly to help them settle in other lists."
In order to prove the idol’s popularity, fans’ support clubs often choose an optimal time to announce "moving" according to the competitive situation of Aidou and their own conditions, and then start to invest wildly.
"This is a battle that can only succeed but not fail." In the eyes of fans like Rodin, the success of Aidou’s move is the obligation of fans. If it fails, it will discredit Aidou and even affect its star path.
Back in August, 2020, while the love beans were sweating on the stage, there was a strange phenomenon-crazy Weibo and crazy comments.
According to incomplete statistics, throughout August, the number of blogs and thousands of comments made by Aidou reached an all-time high. Even, in order to "sprint" at the end of the month, a certain Aidou left 2,574 comments in his Weibo in one day.
Love beans have changed their low-key and mystery in the past, and they have taken the initiative to put great energy into bringing fans closer, which is very abnormal.
According to Rodin’s memory, it has long been a recognized rule for fans to "move" for idols, but this is the first time that idols have personally cooperated.
And the reason, Rodin explained to Phoenix. com "Eye of the Storm" that "showstopper" appeared.
"In August, there were only three Aidou competing for moving seats, but suddenly the fourth one appeared, so the situation became fierce in an instant."
If the enemy is imminent, "Rodins" dare not be vigilant. "No way, the manpower and financial resources in the early stage are all there, and giving up all the previous efforts means that all the fans’ investment has hit Shui Piao".
There is no turning arrow before opening the bow. Rodin began a month of "sleepless nights":
"Wake up every day, touch the phone before you open your eyes, then open the familiar platform, start assembly line operation, sign in, like, comment, forward, etc. After one account completes this whole process in one go, switch to another account to repeat. Basically, a fan will be assigned dozens of accounts to ensure that the final rating data of Weibo’s praise for love beans can reach one million. "
At the same time, due to the rules, the stars will take the initiative to publish original Weibo and comment on their own Weibo with positive energy topics, which will be actively counted in the score.
Therefore, in order to reduce the burden on fans, Aidou had to become a data worker and join the battle together, even sighing "being driven crazy" and shouting "so happy".
In addition to the data, the support club will organize several rounds of fund-raising. Fans will send money to the support club through Taoba or Owhat, and the support club will then use the money to buy flowers from Weibo for the stars, so as to increase the admiration value of Aidou and improve its points in the new star list. Since each account can send up to 500 flowers every day, how to make more accounts send flowers has become a problem.
Generally speaking, whenever "moving", the support club subsidizes ordinary users with the money raised, such as Weibo members whose original price is more than 100 yuan, and the support club subsidizes 80 yuan. Ordinary users only need to pay 20 or 30 yuan to open the annual fee themselves. In exchange, users need to give flowers to the stars to which the support club belongs.
Are these rankings really a symbol of the strength of love beans?
Some netizens in Zhihu commented that some of them may really have gold content, and some may just be meaningless lists filled with water, but as long as there are rankings, there is the possibility of mobilizing fans to act. "Because everything that fans pursue is rooted in a spiritual victory".
The theory of "spiritual victory" was also recognized by Rodin.
"At that stage,’ moving’ can really show the popularity of the stars intuitively, giving people a sense of accomplishment and satisfaction. But after the successful move? In the entire entertainment circle, my love bean is still a small paste bean, but every time I move, I feel that he is one step closer to the final victory. "
But the fans still enjoy it. In Rodin’s words, "Although it felt like a month was kidnapped by data, this is what a qualified fan should do. If you love him, you should give him the best. This is a belief."
In addition to Rodin, a fan who participated in a draft idol’s "moving" in the early stage of the rice circle’s "moving" trend once said in an interview with the media that moving was both expensive and costly. "At that time, the amount of flowers was large, which was not our main direction. We praised the interactive amount and built a Weibo group to brush the reading amount through a large number of trumpets. The whole moving down cost 410,000 yuan, and it cost 320,000 yuan to buy a trumpet."
In order to make fans aware of the importance of "moving", Xiao Huang said that some people gave a live explanation at the support club, mainly about moving from the new star list to the mainland list, so that idols can be seen by more people (gold owners) and have the opportunity to get more resources, cultivate the atmosphere and habits of making data in the pink circle, and how to make data.
Using star information to make money
Vivi is a junior station sister (who runs and manages idol’s online fan station), so she says this because she hasn’t made ends meet.
I think of being a station sister, which comes from her experience of retouching a station for a Korean women’s group.
Station is an important node in the spread of star image, which can dig and amplify the charm of stars in all directions and spread it to fans. Some "God Stations" in circles can tell stories with pictures, making the beautiful image of stars more vivid.
Generally, star stations are established and operated before the star debuts, that is, betting on whether the star has a chance to become popular. At that time, there were people who took photos of fans in front of the station. After the photos were taken in front, they were sent back to the station. Vivi and others were responsible for the P-picture, and then the station released it on the Weibo to absorb powder.
After hearing that the cp station of a certain two stars made a profit of one million yuan, Vivi wanted to try to be her own station sister. Because she just started, she often went to the front to take photos in person. The cost included paying for professional photographic equipment, air tickets, front-row tickets for hotels and various activities, and a foreign activity would cost thousands.
In the process of being a station elder sister, she gradually discovered many gray areas in idolize.
"There is often a thin line between standing sister, taking photos instead of taking photos of stars, and illegitimate students (fans who like to follow and peek and affect the private lives of stars)."
Conscious station sisters and substitute photographers will decide their own itinerary according to the star’s public itinerary, but some people will buy the star’s private itinerary from the scalper for profit. Just pack a star’s ID number and you can find the star’s itinerary through the ID number.
Vivi pulled Phoenix’s Eye of the Storm into some cattle herds, which were full of code words such as "sfz, sjh, hz, hj".
These seemingly ordinary abbreviations represent the pinyin initials of ID card, mobile phone number, passport and household registration respectively. On the network platform, these abbreviations are the "common language" for reselling the "industry" of celebrity privacy and personal information.
The scalper clearly marks the star’s private information, providing fans with illegal business such as entering the airport restricted area idolize., forming a whole interest chain.
Phoenix. com "Eye of the Storm" added one of the scalpers who sold the ID number. After asking if there was an ID card package, the other party said "yes" and the price was "depending on it".
So, after Phoenix’s Eye of the Storm paid 5 yuan money, the scalper sent a document, including the ID card information of more than 500 stars and the passport information of more than 100 stars, which were listed in alphabetical order.
Phoenix. com "Eye of the Storm" found that all the information was true by checking the location and birthday of the star’s permanent residence.
As the most important private information, the star’s ID card information is not only transparent, but also extremely cheap, and the person who buys the information can resell the information without restriction.
Around the ID card, the scalper can also provide the service of finding the mobile phone number of the star. The code word for the scalper is "can pull", which means that after the customer provides the ID card, the scalper will look for someone to check, and the general price is 50-200 yuan.
What is even more unexpected is that for the convenience of idolize, a fan, scalpers can even provide the service of buying and selling cases. Phoenix. com "Eye of the Storm" learned that the price of this service only needs double digits, and it is nationwide.
In addition, Vivi also revealed to Phoenix. com "Eye of the Storm" that it is not a secret that the organizers of the performance actively cooperated with scalpers.
Vivi, for example, a few years ago, the venue of a men’s team concert was small, even in the position with the worst view, idols could be clearly seen. At that time, the organizers only took out about 20% of the tickets and sold them on the regular platform, and the rest were handed over to scalpers. The two sides raised the ticket prices according to the time node.
Phoenix. com "Eye of the Storm" learned that when an artist contracts a performance to the organizer, in order to maintain the artist’s image, the price will be stipulated in the contract, and the highest infield price of the first-line star is only about 2,000 yuan. According to the face price, the organizer will not have too high profit after excluding the cost. In order to maximize the interests, it has become an open secret to choose to cooperate with the scalper.
At the same time, this kind of behavior is equivalent to transferring some risks to the scalper. If the artist has a major negative exposure and other special circumstances on the eve of the performance, the organizer will not fail.
"If you don’t spend money, it’s not real powder."
"There is light on my body" is not necessary for idolize, an adult. In the children’s world, idolize is not a pastime for them, but a "nourishment".
Beibei, who is about to be promoted to Grade Three at the beginning of school, is not yet 15 years old this year, but in the case of idolize, she is already a "senior".
Since the third grade of primary school, she has been infatuated with an idol group in the mainland.
In Beibei’s self-report, we can clearly feel the great spiritual strength brought by idols in the world of underage boys and girls.
"I liked them at the beginning because of their cleanliness, sunshine and sense of youth, as if I could see the end at a glance. After learning more, I have more envy. I envy the feeling of several people working together and struggling. The light brought by idols makes me want to get closer to them and make my own efforts better. "
This sentiment can also be witnessed in Xiao Xia, who is about to enter the university.
"From primary school to now, in seven years, I like their sense of youth and the realism of their efforts for their dreams. They are a group of people who are illuminated by light and will also be a group of people who accompany my whole youth."
Phoenix. com "Eye of the Storm" learned that for many underage fans, "progress with idols" is their creed in idolize. It is for this reason that they tend to be obsessed with the idols of the "cultivation department". "Seeing a big child from an early age is just like raising a child, witnessing their growth from youth to maturity and witnessing their own growth."
"Happiness" and "strength" are the most common descriptions of idolize by these adolescent boys and girls. They simply "like someone", which is the healthiest idolize, but in the eyes of some people who are good at using it, it has become a "fatal weakness".
Phoenix. com "Eye of the Storm" found in the interview that,There are indeed a large number of phenomena in the "rice circle" that induce minors to help raise funds, spend a lot of money, and vote for the list.
According to an earlier survey of teenager idolize by China Youth Daily,73.4% of the teenagers surveyed pointed out that fan groups would kidnap morally and force fans to "get gold".; 52.8% of the teenagers surveyed spend more on idolize than 100 yuan every month, but only 20.7% of the teenagers surveyed said that their parents knew and supported it.
Sasha, 15, is one of them.
"Last year, when I was chasing a talent show, I raised money for Aidou crazily." When talking about the situation at that time, Sasha said, "No way, I have to spend this money."
Sasha revealed to Phoenix. com "Eye of the Storm" that at that time, her own love beans were in the white-hot stage of debut competition, and there would be a group of fans posting intensively in Chaohua, calling on everyone to raise funds to hit the list.
"It seems that you are not a real powder if you don’t spend money."
In Sasha’s view, the decisive factor for Aidou’s debut lies in money and brokerage companies. "The more money, the easier it is to debut; Brokerage companies are also very important, but in the end, the most important thing is money. " According to Sasha, among the idol groups she paid attention to, among the last few people who debuted, "singing and dancing can’t do anything, but fans are willing to spend money."
The money that Sasha spent on idols depends on her own province, "I dare not tell my parents." "There are classmates around me who only eat one meal a day in order to save money, but I think it is a bit too much."
According to Sasha, some fans in Chaohua are good at "moral kidnapping". "They are so fanatical that they do a lot of irrational behaviors, such as scolding other fans in the group because they didn’t donate money; I will also scold fans of other idols because there is competition. And they are all very ugly words. "
Sasha admits that in the current atmosphere, she is really "rhythmic". But looking back now, she thinks that is not desirable. "If the idol himself knows, I think people with a little conscience will feel ashamed."
According to the "Research Report on Internet Use of Minors in China in 2020", the proportion of underage netizens participating in fan support in China reached 8%. Another data shows that nearly 15% of "post-00" fans spend more than 5,000 yuan for idolize every month.
Behind these figures is the promotion of the commercial value of artists, the rich money of investors, star-making companies and platforms, and the cruel truth that young fans are regarded as "chess pieces" when the three views are still sound.
What is even more frightening is that a new type of fraud targeting underage groupies is also quietly staged.
According to "Daily 315", the economic voice of China Central Radio and Television General Station, a 12-year-old child, while browsing Weibo with his parents’ mobile phones, saw that there were some favorite star fans who were collecting autographed photos. After the child added the owner’s WeChat, the other party asked him to pay 100 yuan.
A trap of telecom fraud was launched to children.
The child’s mother said, "The other party told him to charge 100 yuan, but the child recharged it without much thought. He felt that the child was very easy to talk to and added WeChat. What E-card to buy for children? I bought 12 for the first time and one for 800 yuan, and spent 9600 yuan. He said that he would return it to the children. "
Subsequently, the child bought 24 electronic payment cards of an e-commerce platform, spending a total of 19,200 yuan. Not only that, the liar also instigated the child to take his mother’s mobile phone to a place where there was no one, and follow his requirements step by step.
Later, the parents found that the child’s face was wrong, and he was scared to hide in the corner and huddled up, so he immediately took the child to the local police station to report the case.
This is the "fish killing plate"-a scam to get money under the banner of stars. And the "magic grasp" extended to, mostly underage children in idolize who haven’t discerned yet.
But fortunately, Qing Su has arrived.
On July 13th, the Internet Information Office issued a notice, saying that it would strictly control the harmful information and behaviors that induce minors to have no bottom line, such as idolize, worshipping money and showing off wealth, which have value-oriented problems.
Postscript:
Rice circles are like a huge net.
In this network, "traffic is king, data speaks" becomes more and more logical and self-consistent.
Love beans have become puppets of traffic, fans have become slaves of data, and capital is the ultimate destination of traffic and data.
However, after the negative events of Wu Yifan and others were exposed, a stone stirred up a thousand waves. Not only was the dark corner of the entertainment circle uncovered, but the rice circle culture symbiotic with the stars was also pushed into the storm of public opinion.
All kinds of wonders make the voice of "society has been suffering for a long time" endless.
Just recently, in response to the online news that Zhao Liying and YiBo will cooperate in the new drama, some fans in Zhao Liying made comments to boycott it, saying that they did not want the two to play a drama together for the second time.
It is normal for stars to cooperate as partners, but some fans use this as a reason to set off a "rice circle" chaos on the Internet.
A large number of Zhao Liying fans’ accounts have been replaced with avatars with the words "All fans refuse" and "Reject any form of two-ride" to show their protest.
Subsequently, the official account of Zhao Liying Global Fans Support Association, which has 2.59 million fans, sent a long article with four opinions, saying that "rejecting two matches is the core appeal of all fans and resolutely resists all forms of cooperation". "Regarding the online drama, if the rumors are true, we will resolutely cut it and refuse all work related to this drama, including but not limited to: Amway, anti-gang, control and evaluation". At the same time, some marketing numbers make use of the topic, create topics, and carry the content of the war for malicious speculation, which has a bad influence.
In response to this incident, Weibo Platform quickly handled it. By the evening of August 26th, the station had banned 2,448 illegal accounts, including 665 permanently banned accounts and 2,643 closed accounts. This is the first fan group that has been banned on a large scale because of "tearing each other" since the Central Network Information Office launched the special campaign of "Clearing the Chaos of Rice Circles" in June this year.
On August 27th, the Central Network Information Office just issued the Notice on Further Strengthening the Management of the Chaos in the "Rice Circles".
Among them, ten measures are put forward, such as canceling the list of star artists, optimizing and adjusting the ranking rules, strictly controlling star brokerage companies, not inducing fans to consume, and consolidating the platform responsibility.
An unprecedented change is taking place.
For a long time, the "rice circle culture" and the value that flow is king in the entertainment circle have led to the "bad money driving out good money" in the entertainment circle. The capital that has mastered the flow has long occupied an important voice in the entertainment circle, and the "small fresh meat" artists and minors have been used as profit-making tools. Can this chaotic governance force the entertainment circle to return to its true nature and usher in the dawn of good works?
More than a hundred years ago, Chen Duxiu wrote "On Idol Destruction". Now, regardless of the position and right or wrong of this article, it is quite interesting to look at the words that describe idols.
"If you don’t do it, your eyes will be dull, you won’t eat three meals, your limbs will be weak, your facial features will be incomplete, your six relatives will be helpless, you will know nothing, you will be imposing on all sides, you will be unable to sit still for nine (with the same sound), and ten (with the same sound) will be useless."
Source: Phoenix Net-Storm Eye
(Editor: Zhao Yanping HF094)
