Or Augustus Bertelli, or David Brown, or anyone who rescued Aston Martin in difficult times, should be remembered and grateful in the history of Aston Martin. Only Martin, the Lionel Martin and Robert Bamford who gave Aston Martin the initial life, I can only say two first "hehe".
Lionel Martin and Robert Bamford are like a couple who get married and have a baby on a whim. But life is not only your temperament, but also the livelihood of daily necessities. When faced with the dilemma of life, the couple chose to abandon their baby and go their separate ways.
So, what about Eva? In addition to the wrong birth, this road is still helped by many nobles. After wandering around for nearly a hundred years, I finally returned to my homeland and still held my head high. This baby is the famous super-running car brand Aston Martin.
In 1913, when Aston Martin was born, it was not named by this name, but was called Bamford &Martin Company, representing its two founders, Lionel Martin and Robert Bamford respectively. But this pair of "parents" may be the most unreliable elders in the whole automobile industry.
Take the name of the child as an example. In 1914, when the child was only one year old, he changed his name to Aston Martin, which we now know. Why? Just because Lionel Martin took part in the mountain car race held in Aston Hill, England, and won the championship that year.
Look, how casual! It was to commemorate this victory that the child’s name was changed to Aston Martin. Miss Jane felt that at that time, Aston Martin had nothing to do with "Mom" Robert Bamford. It’s only a matter of time before Bamford runs away from home.
It is said that when you are three years old, you will be raised. If you have such a "close relative", I am afraid that you will die or adopt before you are three years old. This is indeed the case. Starting from birth, it is doomed that this child will grow up eating hundreds of meals.
◎ 1 year old, forced to sell his property.
Not long after the name was changed, in August 1914, when World War I broke out, Aston Martin was born at an inopportune time. In an instant, I reached a situation where my father didn’t hurt and my mother didn’t love. Lionel Martin joined the British Navy and Robert Bamford joined the Royal Logistics Force. Before the two founders left, they sold all the machines in the company to Sopwith Aircraft Company. This means that Aston Martin has nothing but a newly changed name.
◎ At the age of 7, "mother" ran away from home.
Finally, the war ended. In 1920, Aston Martin was rebuilt in Kensington, England, but Robert Bamford left Aston Martin for personal reasons, one said because he had no money. As the saying goes, but not as those know it who have been poor together, when disaster strikes, we will fly separately.
In contrast, Martin has a little persistence. What should I do if I have no money? Look for sponsorship. In the same year, Aston Martin was funded by Count Louis Zborowski, and built a racing car in 1922, and also participated in the French Grand Prix in Greenwich.
It should be noted here that Zborowski is only a friendship fund and did not buy equity.
◎ 11 years old, bankrupt.
In the final analysis, Zborowski’s funding is only a drop in the bucket. If you are still immersed in the competition, then no amount of money will burn out. Because, after the war, everything is in ruins, and the economic situation is sluggish. If you have money, you can buy a practical means of transportation. Who will pay attention to motor racing and who can afford to buy a sports car?
Thus, in 1924, Aston Martin Company declared bankruptcy in its 11th year. However, at the moment when it was declared bankrupt, another woman named dolores was willing to renew her life for it. It’s just that, as I said, it can’t be saved without changing the business philosophy. Sure enough, in 1925, it went bankrupt again, and it was even worse than a year ago.
◎ At the age of 13, "father" ran away from home.
Maybe Lionel Martin was so tired of tossing that he couldn’t love him anymore. In 1926, Martin in Aston Martin also bid farewell to the stage of Aston Martin and left the company. So far, apart from the dormant years during World War I, the founder’s participation in Aston Martin’s more than 100-year history is only seven years. Aston Martin at that time was like an abandoned baby.
Fortunately, in its bitter fate, there are always nobles to help at critical moments. This time, several British entrepreneurs took over Aston Martin, and one of them, Augustus Bertelli, became the general manager of technology, and presided over the design of all the models in this period from 1926 to 1937, including T-type, International, Ulster and 15/98.
Later facts also proved that Bertelli played a very important role in the history of Aston Martin. Because, it was during the period in which he was in charge that Aston Martin developed in a decent way for more than ten years, and the model also had its own soul and genes at that time.
◎ 18 years old, changed hands again.
In 1928, Bertelli drove aston martin to participate in the 24 Hours of Le Mans, which was the first time that aston martin raced in Le Mans. Although this is a memorable event, I still say that money will never be enough to burn without changing the business philosophy.
Aston Martin still has no profit point because it focuses on the design and manufacture of racing cars. In 1931, the company changed hands again and was taken over by the Sutherland family. This time, I finally got a master who doesn’t just know how to burn money. Sutherland took over the company and made an important decision. While continuing to develop racing cars, she began to develop civil road models.
However, because Aston Martin didn’t have the experience and capacity to produce civilian cars before, after several years of exploration, he began to touch the doorway and developed a model called Atom, and the ruthless World War II broke out. So, up to the outbreak of World War II in 1939, Aston Martin had produced almost 700 cars, including some racing cars. And the newly developed Atom didn’t have time to launch the market, and the war came first.
◎ 24 years old, ushered in the fourth master.
In 1947, there was a memorable acquirer in Aston Martin’s history. He was Sir David Brown. The DBs in the DB car series that shine brilliantly in the movie "007" are named in honor of David Brown.
While acquiring Aston Martin, David Brown also acquired an engine design company called Lagonda. Since then, the resources of the two companies have been shared, and the classic DB series models have been born. Remember Atom, which was not listed in the previous owner’s hands? The first model of DB series, DB1, which was launched in 1948, was designed based on Atom. Therefore, although Atom is not listed, it has not been wasted.
◎ The flower is old and thin, and the wandering mode is turned on again.
Originally, I thought that Aston Martin would live a long life in the hands of David Brown, but I didn’t think that I could only accompany him to the flower. In 1972, Aston Martin experienced a financial crisis and William Willson became the new owner. The new owner mainly did two things, that is, put into production the replacement models of DB6 and DBS, V8 and Vantage, and cancelled the prefix of DB for these two models.
Man, selfishness should not be too heavy, so we should respect our predecessors. Why did you give the word DB away when you said it was a good DB car system? Is this a close-up of envy and jealousy? No, it won’t last long. In 1974, Aston Martin went bankrupt again. This bankruptcy, not only changed the owner, but also changed the nationality. American businessman Peter Spraque bought Aston Martin with several partners.
In the hands of Americans, Aston Martin introduced the Lagonda four-door luxury model in 1976, which is a four-door version of the V8 model. Later, from 1980 to 1986, Aston Martin frequently changed several heads, until it met Ford Group in 1987, which was a pause for a while.
In the twenty years that Ford Group continued its life for Aston Martin, Miss Jane was most delighted that at the Geneva Motor Show in 1993, Aston Martin announced that it would launch the DB series again and exhibited the new car DB7 on the spot. It’s almost 20 years since the name of DB series disappeared. Subsequently, in 1994, DB7 was officially listed.
When you are nearly a hundred years old, you will return to your hometown.
Aston Martin broke away from Ford in 2007, and it was acquired by an automobile investment alliance composed of two large international investment companies, namely Investment Dar and Adeem Investment, which were led by British David Richards.
Finally, this child who was abandoned by "parents" in his early years was tossing and turning, and he returned to his hometown before he was nearly 100 years old. However, when everyone is desperate for a living, we really don’t need to blame its two founders. On the contrary, without the whim of the original couple, the world would be without a distinctive car brand.
Moreover, the motto originally put forward by Lionel Martin: "Only produce high-quality cars with high performance and perfect appearance" has been well continued by generations of heads. That’s enough, isn’t it?