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Time Network News Beijing time on December 8th news, produced by Disney Pictures, 20th Century Pictures, the United States Light and Shadow Storm Entertainment Company jointly produced the epic "Avatar: The Way of Water" (Avatar: The Way of Water) officially set the file on December 16th, will be released simultaneously with North America! The film was created by legendary director James Cameron in 13 years, carrying the expectations of thousands of fans.

Today, Disney Pictures announced its star-studded top dubbing lineup, and grandly invited Deng Chao and Sun Li, who have won major awards in the Chinese film and television industry and have received much attention and recognition for their professional abilities, to join forces for the first time as the voice of the film’s soul characters Jack Sally and Neytiri, leading the audience back to Pandora and embarking on a new adventure. Huang Xuan, a powerful actor who has won many awards and nominations, will dub the new leader of the island and reef tribe, Tenovali, and perform the role of this determined and brave Neville leader.

Avatar: The Way of Water

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192 Minutes – Action/Adventure/Fantasy Released in the US on December 16, 2022

What’s more significant is that the female leader of the island tribe played by Kate Winslet in the film, Ronal, will be played by the internationally renowned Chinese actor Zhang Ziyi as the Chinese voice actor. The official publicity blockbuster announced at the same time matches the four movie stars with their "voice" characters one by one, one is the role poster of "Avatar: The Way of Water", and the other is the photo blockbuster of four Chinese voice actors. Challenge the new limits of film art and create an immersive light and shadow feast. The ultra-luxurious voice cast makes fans look forward to the film’s release even more!

Jack Sally and Neytiri, the soul characters of the "Avatar" series that have touched the hearts of countless audiences for the past 13 years, are specially invited to the voice of Deng Chao and Sun Li, who are also highly regarded in the Chinese film and television industry. As powerful actors who have gathered major awards in the Chinese film and television industry and have great reputation and other influences, Deng Chao and Sun Li are also well-known model couples in the circle. This time, Disney invited the two to join the "Avatar: The Way of Water" dubbing. In addition to professional ability, they also want to use the screen image of the two in real life to better appreciate the sequel and resonate with the characters.

As the soul characters of the "Avatar" series, Jack and Neytiri have formed a family and become parents in the sequel. They will once again take on the heavy responsibility of saving the planet Pandora, and the bond between the tribe and the love for their family is the source of their strong will and courage. And such a character setting is undoubtedly highly compatible with the identities of Deng Chao and Sun Li. From voice expression, professional image, to real life perfect match, Deng Chao Sun Li will bring his own feelings about life, children and family to interpret the sequel of Jack and Neytiri.

In addition to past roles, this sequel will also include a new role, Tenowari, the leader of the island reef clan, whose voice is played by young actor Huang Xuan, which is surprising. With past excellent works such as "Youth", "Legend of the Demon Cat" and "Mountain and Sea Love", Huang Xuan stands out and has been nominated for the male lead in the three major TV drama awards of Magnolia, Feitian and Golden Eagle at the same time. He has become a leader among the new generation of actors. He is a rare power and acting school among young actors. Every time he acts,

Huang Xuan will put his heart and soul into it, not only the voice is full of magnetism, the lines are cadence, and the rich emotion is also very contagious. This time Huang Xuan will be the voice of Tonowari, the leader of the island reef tribe. Tenowari is fair but not lenient, reaching out to the Jack family when they are in danger and allowing them to take refuge in their tribe. As a leader, he is full of majesty, as a soldier, he is determined and brave, which also fits well with many of Huang Xuan’s previous roles. Whether it is from the details of the voice and the expression of emotion, Huang Xuan will use the charm of the voice to bring a unique interpretation to everyone, exploring mysterious new waters.

"Card God" took 13 years to continue writing the legend, and introduced a stunning new character, Ronal. Ronal is not only the wife of Tenowari, the leader of the reef clan, but also the brave and fearless mother. She is also the spiritual leader and high priest of the reef clan. This time, Cameron’s director invited Oscar winner Kate Winslet to play the role, and Ronal’s Chinese voice is invited to play Zhang Ziyi, who is famous in the international film industry for masterpieces such as "Crouching Tiger, Hidden Dragon" and "The Grandmaster".

As the spiritual leader of the Islanders, Lorna is authoritative and powerful, and she has shown the most heroic and fearless posture. This role is highly compatible with the identities of Hollywood actress Kate Winslet and Chinese actress Zhang Ziyi. With her outstanding film works known at home and abroad, Zhang Ziyi is not only a Grand Slam winner of Chinese film awards, but also starred in many works that have won Oscars and multiple international film festivals. She has also been nominated for the Golden Globe Award in American Film and the British Film Academy Award for Best Actress. She is a Chinese actress who is well-known in the international film industry. This time, she "vocally" portrays the tough, fearless, tough and flexible Lorna, leading the audience into a new realm of legend.

The news of "Avatar: The Way of Water" has touched the hearts of thousands of Chinese movie fans. The news that the film was officially scheduled on December 16 also detonated social platforms and received mainstream media coverage. The ultra-luxurious dubbing lineup has made fans look forward to the release of the film, and also provided family audiences with a more family-friendly version of the movie.

"Avatar: The Way of Water" is directed by the famous director James Cameron. Fully upgraded visual special effects, carefully polished plot, more wonderful creatures and beautiful scenery, "Avatar: The Way of Water" will be released on December 16th in Cinity 3D, IMAX 3D, Dolby 3D, China Giant Screen 3D and ordinary 3D full versions to major cinemas in mainland China, inviting audiences across the country to meet on the big screen!

"Harbor Business Watch" Wang Xinyi

Left-handed car, right-handed mobile phone, and a rocket on the back. Geely Group’s current business can be described as getting busier and busier.

Looking closely at the automotive sector, the latest monthly car sales have declined year-on-year. On the new energy vehicle track, how can veteran Geely widen the gap with new forces?

01

Acquiring Meizu, Geely’s Rocket Dream "Ambition"

Zhejiang Geely Holding Group Co., Ltd. (hereinafter referred to as Geely Group or Geely Automobile, 00175.HK) was founded in 1986. It started from the production of refrigerator parts and developed to the production of refrigerators, freezers, building and decoration materials and motorcycles. Until 1997, Geely Group officially entered the automotive industry. Five years later, in 2002, Geely Automobile had reached the top ten achievements of Chinese automobile enterprises.

According to public information, Geely Group currently owns Volvo Cars, Geely Automobile, Lynk & Co Automobile, Polestar, Proton Automobile, Lotus Automobile, London Electric Vehicle, Long-range New Energy Commercial Vehicle and other automobile brands. But unlike other private auto companies, Geely Group’s "ambitions" do not stop at automobiles.

On the afternoon of June 13, 2022, the State Administration for Market Regulation announced the case of Hubei Xingji Times Technology Co., Ltd. acquiring the equity of Zhuhai Meizu Technology Co., Ltd. According to the public information, Xingji Times has signed an agreement with Meizu Technology and the shareholders involved in the transaction, and Xingji Times intends to acquire 79.09% of the equity of Zhuhai Meizu and become the actual controlling person.

Hubei Xingji Times Technology Co., Ltd. is a mobile phone company under Geely. It was established in September 2021. According to relevant public information, Geely Mobile has established four new companies in May this year. But currently choosing to enter the mobile phone industry does not seem to be the best option.

The Prospective Industry Research Institute’s "China Mobile Phone Industry Market Prospect and Investment Forecast Analysis Report" shows that from 2018 to 2021, the proportion of domestic brand mobile phone shipments in total mobile phone shipments showed a downward trend, and the proportion of domestic mobile phone shipments in 2021 was 86.6%, the lowest point in the past four years.

The reason why Geely chose mobile phones, Li Shufu, chairperson of Geely Group, explained: "Mobile phones can connect vehicles to everything, satellite Internet, create rich consumption scenarios, and strengthen the ecosystem, which is conducive to building a user ecological chain, building a corporate moat, and better coordination with the automotive business."

If mobile phones are about better synergy with the car business, then Geely’s dream of "going to heaven" seems to be explained by this.

On April 17, 2020, Yang Xueliang, vice president of Geely Automobile Group, posted on Weibo: "Recruitment of rocket chief engineer, welcome to sign up, resume @Geely Recruitment." On June 2, 2022, Geely Automobile launched a rocket carrying a total of nine satellites.

In order to build a better intelligence system, Geely Group’s "buy buy buy" has involved many fields. Some people think that if you do too much, you forget to start a car, and the car is not good.

"This statement is in line with the fact that companies need to focus on their main business and avoid the dispersion of resources." Bai Wenxi, chief China economist at IPG, told Harbor Business Watch:"Geely’s acquisition model, whether it is the acquisition of a number of car companies before or the recent acquisition of Meizu in the mobile phone sector, can only be sustainable and enhance and strengthen the industrial chain and ecosystem of the enterprise if it realizes the specialization of the operation while diversifying the investment.

02

Sales volume is under pressure, net profit and net asset return continue to decline

Looking at the main business of Geely Group, the latest sales data of Geely Automobile does not seem to be satisfactory. According to Geely Automobile’s monthly report,The cumulative sales volume in the first five months of 2022 was 487,000, down 8% year-on-year. Among them, the sales volume in May was 89,100, down 7% year-on-year.

The difference is that Geely Automobile has achieved new breakthroughs in the field of new energy vehicles in the sub-sector. In May 2022, Geely Automobile sold 19,619 new energy vehicles, an increase of 304% year-on-year, an increase of 39% month-on-month, and a penetration rate of 22%.

Not only Geely Automobile’s new energy brand, the entire new energy vehicle industry has achieved good results in May. According to the latest data released by the China Association of Automobile Manufacturers, China’s new energy vehicle sales in May were 447,000, an increase of 49.6% month-on-month and 105.2% year-on-year. The cumulative sales volume from January to May was 2.003 million, an increase of 111.2% year-on-year.

For new energy vehicles, the outside world has always held a high degree of popularity, and there is no shortage of optimism about new energy vehicles. Yu Fenghui, a famous economist and new finance expert, told Harbor Business Watch: "The replacement of fuel vehicles by new energy vehicles is definitely a direction. In the current situation where the oil price is about to exceed ten yuan per liter, it is an opportunity for new energy vehicles. Although the price of new energy vehicles is also rising, the price increase is a rigid cost and must be raised. If it does not rise, it will lose money. But new energy vehicles must be a development opportunity. It can be seen that although new energy vehicles are temporarily difficult, the pace of development of new energy vehicles deserves to be firmly optimistic."

For the capital markets, this year’s new car-making forces are on the rise. On March 10, 2022, NIO landed on the Hong Kong Stock Exchange, which is NIO’s second return to Hong Kong listing after the listing of US stocks. On March 17, Zero Run Auto submitted a prospectus to the Hong Kong Stock Exchange. On June 1, Weimar Motor also chose to submit to the Hong Kong Stock Exchange. In the face of the new energy vehicle cake that the market is competing for, how can Geely Automobile join the list?

According to public information, Geely Automobile has Geely New Energy, Lynk & Co, Geometry, Proton, Lotus, Volvo New Energy and Extreme Krypton in the new energy sector. This year, Geely will add two new energy vehicle brands. On June 17, Geely’s new new energy brand RADAR held a brand launch. On June 21, Geely Ruilan brand will also be officially released. The official description of the brand is that it focuses on the positioning of "changing electricity and light travel".

Compared with the "back waves" of new energy vehicles, Bai Wenxi believes: "Geely Automobile is growing faster than itself in the field of new energy vehicles, but compared with other new energy and new power car companies, both in terms of core technology innovation ability and marketing seem to be slightly inferior, but Geely’s enterprise scale, industrial supporting and manufacturing capabilities will be stronger."

Look at Geely Automobile as a whole in recent years. In 2021, Geely Automobile achieved operating income of 101.611 billion yuan, which is the second time after 2018 that its revenue exceeded 100 billion yuan. In 2019 and 2020, Geely Automobile’s revenue was 97.401 billion and 92.114 billion respectively, showing a downward trend. Correspondingly, Geely Automobile has continued to decline in net profit attributable to its parent in the past three years.From 2019 to 2021, 8.19 billion, 5.534 billion and 4.847 billion.

Bai Wenxi said: "The reason why the revenue will exceed 100 billion again, while the profit of the parent company continues to decline, on the one hand, it may be related to the decline in the average gross profit margin caused by industry competition, and on the other hand, it may also be caused by the increase in the proportion of sales of low-margin products in the product structure caused by the adjustment of the company’s market strategy."

At the same time,Geely Automobile’s average return on net assets in the past three years has shown a significant downward trend, reaching 16.48%, 9.37% and 7.33% respectively.

Some market voices believe that the company’s net profit has continued to decline, as has the average return on net assets, which may reflect to some extent that the company’s profitability is weakening. How does the company plan to boost it? Harbor Business Watch contacted Geely Group to inquire about relevant issues, but did not receive a corresponding reply.

In addition to the decline in performance, in the capital markets, Geely Automobile has not been able to escape the decline shared by automakers this year. "Harbor Business Watch" found that from December 17, 2021 to June 17, 2022, six months, Geely Automobile fell by 35.13%.

(Geely Automobile’s share price trend in the past half year, picture source: Flush (300033))

Yu Fenghui said: "The decline is relatively normal. In the new energy vehicle sector, it is affected by raw materials, and traditional cars cannot escape the epidemic. One of Geely Automobile’s R & D centers is located in Shanghai, and under the influence of the epidemic, Shanghai has been under control for a period of time, which has a great impact on car companies. Including NIO, XPeng Motors, and Li Auto, the three major new energy vehicle brands listed on Wall Street have all experienced sharp declines."

03

Quality "hidden danger", vehicle recall four times a year

Looking at the complaints against new energy vehicle companies this year, the failure to deliver cars is definitely an important issue. In the current market environment, the global price of lithium and nickel has risen sharply, and the cost of building cars has increased, so that many car companies have delayed delivery.

The difference is that most car companies complained about the delay in delivery, which aroused consumer dissatisfaction, while Geely Automobile may have directly chosen to stop production and hoped that consumers would return the car. On the Black Cat complaint platform, there are consumer complaints: "I ordered a Geely Kung Fu Niu ordinary new energy passenger car in early February, and agreed to deliver the car in April. In June, the dealer told me that there was no car and asked me to return the car. However, since March, the price of new energy vehicles has increased by nearly 10,000 yuan, the waiting time and the cost of buying a car have increased significantly, and the manufacturer has forced the car to return, causing serious losses to consumers."

After searching by "Harbor Business Watch", it was found that there was not only one such complaint. Is the company’s production still greatly affected by macro factors? Is the company’s vehicle production normal? "Harbor Business Watch" contacted Geely Group and did not receive any response.

(Source: FM1031 Jinan Traffic Radio)

On the Black Cat complaint platform, Harbor Business Watch searched Geely Automobile and found that as of June 17, 2022, the company had 393 complaints on Black Cat complaints, 9 had been replied, 7 had been completed, and the completion rate was less than 2%. Including complaints about the quality of the transmission and engine.

"The gearbox was damaged after driving 29,000 kilometers, which caused the gear to change to neutral. The product had serious quality problems. It broke down during use. It caused road hazards. Serious quality problems threatened personal safety. The manufacturer refused to solve the quality problem on the grounds that the product was out of warranty."

"My car is about 48,000 kilometers long. During heavy rain, the windows automatically fell (twice in a row), causing water to accumulate in the car. The next day, the gearbox failure light came on, causing the engine to fail to start normally."

(Image source: Black Cat Complaint)

Quality problems do seem to be a long-standing "hidden danger". According to Qichacha, Zhejiang Haoqing Automotive Manufacturing Co., Ltd. (100% owned by Geely Group) has had four vehicle recalls due to quality problems in 2021. There have been 14 recalls since 2019.

The most recent recall of vehicles occurred on April 7, 2022. A total of 18,031 vehicles were recalled for some 2016 Geely Vision GC7 vehicles produced from January 27, 2016 to November 26, 2016. The reason is: During the driving of the vehicle under specific working conditions (long uphill and rapid acceleration), the transmission oil pot may leak oil, and the spilled oil may cause fire in the case of fire source, which poses a safety hazard.

Whether Geely Group’s "buy buy buy" model can really construct a more comprehensive system of self-occupied vehicles to everything is unknown, but the current product after-sales complaints have not been replied, and the product has been recalled frequently, which urgently needs to be rectified. (Produced by Harbor Finance)

This article was first published on WeChat official account: Harbor Business Watch. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

People’s Daily Overseas Edition (05th Edition, February 1, 2024)

Scenery along the way, story after story, one city with one feature, galloping around the island, exploring the vast sea and sky … As the Spring Festival approaches, a new punching place in Hainan is favored by tourists.

On December 18th, 2023, Hainan Island Tourism Highway was officially opened, which runs through 12 coastal cities and counties, 9 types and 84 sections with different characteristics. There are also 22 headlands, 68 harbors, 216 scenic spots and historical sites, 31 scenic spots and 20 resorts … The Hainan Island Tourism Highway, which is positioned as "National Coast No.1 Scenic Road", connects Hainan’s multi-element and deep-seated nature and nature.

It has been open to traffic for more than one month. What new changes have Hainan Island Tourism Highway brought along the route? The reporter made a visit.

More ways to play

The highway runs parallel to the coast, and more than 30 white giant windmills slowly turn with the wind. In Mulan Bay, Wenchang, Hainan Island Tourism Highway, Zhejiang tourist Xing Xiafei strolled along the beach with his friends, and the shutter sound of his camera kept saying: "The scenery here is so beautiful, and the photos taken are very literary!"

"Come to the tourist highway around the island, these stations must punch in! You can enjoy the beautiful scenery and experience the local characteristics. " After driving around the island for a few days, Xing Xiafei posted the experience of this trip on social platforms, and received praises and comments from many netizens. She said that although time is limited and she can only have a simple look, she has already felt the surprise brought by this road.

Now, various versions of Hainan Island Tour Road Tour Guide are circulating on the Internet. Many citizens and tourists choose to spend their holidays "on the road".

At the campsite of "Yingge Treading Waves" Station in huangliu town, Ledong Li Autonomous County, Hainan Province, tourists are in groups, some enjoying "Yinggehai’s old salt drying skills" and some enjoying the beautiful scenery of Yantian’s "sky". "The name of the station is full of poetry. It incorporates local natural scenery and human characteristics, and it is an attraction in itself!" Yu Xiansheng, a tourist from Beijing, said.

"With the theme of’ Sunrise Peak, Sunset Silver Mountain’ and the sightseeing experience of salt culture, Li culture and fishing culture as the highlights, the’ Yingge Treading the Waves’ station allows visitors to fully enjoy the natural beauty and local Li ethnic customs, and also deeply feel the charm of the non-genetic project of’ Yinggehai old salt drying technology’." Gao Miao, the planning manager of the "Yingge Treading the Waves" station, said.

After the opening of the tourist highway around the island, Gao Miao obviously felt the increase in passenger flow: "The first day of the New Year holiday was busy. We held activities such as free drinking of tea and free trial living in the boat house rooms, hoping to leave a good memory for the self-driving tourists who stopped. "

The other two stations that appeared in the same batch as Yingge Tanlang Station were equally hot. In Danzhou City, Hainan Province, the New Year’s holiday of "Catching Light with Eyes" Station ushered in a small peak of passenger flow. Visitors can not only stay and eat here, but also participate in interesting activities such as picking duck eggs, digging sand worms, feeding snails and weaving fishing nets. With the theme of "volcano", the "Volcano Coast" station connects the surrounding volcano coast geological park, mangrove rock interest, Longmen surf, Lover’s Bay and other viewing platforms in series, attracting many tourists to visit and experience.

"We will continue to improve the service format of the post station, and bring passengers a relaxed, comfortable and fast travel experience through the new mode of’ on the ground, online and on the road’." Huang Xinghai, chairman of Hainan Transportation Investment Holding Co., Ltd. said.

In addition to punching in the characteristic road post station, cycling on the tourist road around the island and camping in RV have also become popular games. In the Danzhou section of the tourist highway around the island, more than 60 motorcycle riders ride freely along the highway, bathing in the sunshine and sea breeze and feeling the charm of the city; At the end of the Changjiang River, tourists in groups of three and five set up awnings along the coast and camp outdoors, which is very pleasant … "Hainan Island Tourism Highway provides tourists with an extremely open and participatory experience, which is an innovative move of Hainan tourism and opens a door for high-quality development of Hainan tourism." Chen Yao, dean of Hainan Tourism Development Research Institute, said.

On January 10th, more than a dozen oil painters from all over the country set out from Haikou City, Hainan Province, and started an 8-day tour of Hainan Island Tourism Highway. In eight days, they completed the sketch tour of Hainan Island Tourism Highway in an RV, and went deep into seven sketch points, covering Mulan Bay, Shanqin Bay, Penang Valley, "Chasing the Light with the Ear" Station, "Singing and Treading on the Waves" Station, "Volcano Coast" Station and farm manor. "Along the way, there are landscapes everywhere, and they are different, and they can all be painted." Wang Lik, former president of Shandong Institute of Art, felt deeply.

One highway, ten thousand customs. In order to let tourists better experience the charm of tourist roads, Hainan has also launched the "Hainan Island Tour Road Self-driving Guide (Version 1.0)" and "Top Ten Wonderful Tours" line products, providing tourists with more theme games such as island humanities, sports and sea-loving, and natural exploration.

Greater opportunity

Hainan’s tourist highway around the island not only brings beautiful scenery, but also brings new opportunities. According to the data, the popularity of go on road trip has been rising recently. Sanya and Haikou rank among the top three in the hot list of self-driving tourist cities on New Year’s Day in China. Car rental orders in the two places increased by more than 50% month-on-month, and nearly 90% of the orders came from foreign tourists.

In Shimei Bay, Wanning, along the tourist highway around the island, visitors can enjoy the natural scenery of the beach and experience sports such as surfing. In the Sun Bay section of Sanya, many new people who tied the knot happily took wedding photos; At the "Volcano Coast" Post Station, Wang Fei, a post-90s boy, opened a tea shop … A road is giving birth to a variety of formats.

"After the opening of the station, we recruited more than 30 employees from surrounding villages and towns." Yan Yongqi, general manager of Hainan Tourism Investment Development Co., Ltd. introduced that after the opening of the "Catch the Light" station, the employment problem of some local villagers was solved. The company also set up an agricultural assistance mechanism according to local conditions, and set up an agricultural product sales exhibition area in the station to help the sales of Danzhou specialty products and agricultural and sideline products, and help villagers increase production and income.

The new atmosphere is not only around the characteristic post station, but the opening of the tourist highway around the island is bringing new changes to the lives of more and more people along the route.

The main line of Lingao section of Hainan Island Tourism Highway starts from Xinying Mangrove National Wetland Park and ends in the southwest of Daotao Village, Chengmai County, with a total length of about 58 kilometers. It connects many tourist attractions, characteristic industrial towns and beautiful countryside along the route. Previously, some villages were close to the sea, and villagers were engaged in offshore fishing. Because of the inconvenient transportation, even if they were adjacent to famous scenic spots, tourists did not know.

Nowadays, the tourist highway around the island has become a road to prosperity, and many tourists are attracted by the fishermen’s customs in the village. "The caught fish is not in demand, and many tourists are waiting to buy seafood at the scene!" Wang Ruoyu, secretary of the Party branch of Changgong Village, Lincheng Town, Lingao County, said, "At present, the village is actively moving closer to the leisure and cultural tourism industry. More than 20 villagers are willing to participate in the development of homestays, and many villagers are building new houses to prepare for homestay and catering business. In addition, the village will also carry out research projects. "

The tourist highway around the island has become a pioneering road. The "Listen to the Wind" B&B run by Chen Maosheng, an entrepreneurial youth in Lingao County and Xincun, is located next to the tourist highway, with a good location and beautiful scenery. The rooms during the Spring Festival have been booked out. "The tourist road around the island has revitalized the tourism resources of the entire western line of Hainan, and now our hotel business is by going up one flight of stairs!" Talking about the future development of B&B, Chen Maosheng is full of confidence.

The tourist highway around the island has become the way home. Wang Jinxia, who works in Haikou, is a villager in Futixi Village, Dongying Town, Lingao County. Her village is a well-known garlic planting village. After the tourist highway around the island was opened to traffic, a foreign enterprise invested in the project of "Wave Small Building Supporting Boat Songs" because of its advantages of being close to the tourist highway. Wang Jinxia returned to the village, found a new job as a store supervisor in the food court, and had a tourist meal at home with the villagers.

"In the future, we will continue to enrich the tourism elements of Binhai International Slow City, promote the transformation and upgrading of fisheries and the transfer of fishermen to other industries, create a unique Lingao highway tourism, and drive people along the line to increase their income and get rich." Wang Kaibo, director of the Tourism, Culture, Radio, Film and Television Sports Bureau of Lingao County, said.

At present, Hainan is actively planning to use the tourist highway around the island to drain water, do a good job in connecting the existing tourism products and resources along the highway, and rely on lighthouses, characteristic fishing villages and beaches along the highway to focus on creating colorful sections of the highway.

More perfect

"I didn’t expect the road around the island to be opened soon, and the infrastructure was so complete." In the parking area of Hongkanling, Qiaotou Town, Chengmai County, Mr. Huang, a tourist, experienced the first fully liquid-cooled super-charging station on the tourist highway around the island. While opening the car charging port, he logged into the "Hainan Charging" WeChat applet with his mobile phone, scanned the code and took the gun, and soon charged the car.

To enjoy the beautiful scenery on the road, a perfect public service package is essential. "There are 70 observation decks and parking areas in the whole line of the tourist highway around the island. At present, 45 observation decks have all been opened to tourists, 21 parking areas have been put into use, and the remaining 4 parking areas are also accelerating construction." Huang Peng, chief engineer of Hainan Provincial Department of Transportation, said that each observation deck has a small parking belt on the roadside for tourists to park temporarily, and some parking areas also have charging parking spaces to replenish new energy vehicles.

"At present, it is still the relatively primary version 1.0 of the tourist highway around the island, and we will continue to upgrade and update it in the future." Huang Peng introduced that in the next step, Hainan will optimize road network coordination, strengthen maintenance management, improve safety and emergency protection, strengthen the linkage between information wisdom and resource development, and deeply promote the "fine decoration" of Hainan’s tourist roads around the island.

Hainan’s tourist highway around the island is characterized by offshore, and a good marine environment is equally important.

"In recent years, Hainan has strengthened the protection and construction of beautiful bays, and the quality of marine ecological environment has continued to improve. In 2023, the water quality in Hainan’s coastal waters was generally excellent." Di Weijie, deputy director of the Department of Ecology and Environment of Hainan Province, said that in order to better protect the beautiful bay, Hainan has coordinated the verification and rectification of sewage outlets into the sea and the prevention and control of mariculture pollution, and has included 1985 sewage outlets into the sea in the supervision list, urging coastal cities and counties to carry out investigation and rectification. At the same time, the mandatory local standard "Aquaculture Tailwater Discharge Standard" will be implemented to further standardize the aquaculture tail water discharge and environmental supervision.

In order to maximize the value of tourist roads around the island, on December 25, 2023, the Interim Measures for the Management of Tourist Roads in Hainan Province was officially promulgated to systematically guide and standardize the development of tourist roads. Hainan will also draw up plans to lead the development of tourism, such as the Industrial Development Plan of Tourism Highway Around the Island Version 2.0, the Development Plan of Kangyang Tourism Industry, and the Tourism Product System Plan of Tropical Rainforest National Park Belt around Hainan.

On January 17th, Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports released the LOGO (logo) of Hainan Island Tourism Highway-"Pearl of the South China Sea" to the world. In LOGO modeling, the combination of waves and roads looks like a crown and a beautiful garland, and the billowing waves seem to hold up a pearl. "We hope to enhance the awareness and recognition of the external image of Hainan Island Tourism Highway through brand identification." According to the relevant person in charge of the Tourism Department of Hainan Province, this year, Hainan will carry out the publicity and promotion of Hainan Island Tourism Highway (version 1.0), hold the theme contest of "Finding Wonderful Four Seasons" and other activities, and strive to "brand" the island tourism highway, coastal attractions and post stations, attract more tourists to the "pearl necklace" of the island tourism highway, and strive to build a "golden signboard" of Hainan International Tourism Consumption Center.