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This year, Xiaomi has launched a variety of new TV products –Xiaomi TV entry-level A series, main S series, master high-end seriesWait for the product line to be updated. So what are the new products of Xiaomi TV in 2023? This article will summarize the new products of Xiaomi TV in 2023 for you.

Xiaomi TV new product summary 2023

1. Xiaomi TV A series (competitive version): the main 120Hz high refresh rate, the cost-effective choice for entry

In 2023, a new competitive version of the A series will be launched, covering 55, 65, and 75-inch models. The Xiaomi TV competitive version features a high refresh rate of 120Hz, which can increase the screen swipe rate from 60Hz to 120Hz under the input of the HDMI signal source.

In terms of audio and picture, Xiaomi TV Competitive Edition has a 4K resolution of 3840 * 2160, with a color level of 2 ° E and a color gamut of 78% DCI-P3; the audio power is 2x10W, and it supports DTS sound decoding.

In terms of performance configuration, Xiaomi TV Competitive Edition uses a quad-core A35 processor, provides 2 + 32GB storage, supports 2.4G & 5G dual-band WiFi, and supports USB 2.0, HDMI 2.0, and Bluetooth 5.0.

In terms of system, Xiaomi TV Competitive Edition has a built-in MIUI TV, which can be controlled by smart devices through Xiao Ai and supports far-field voice.

Attached: Xiaomi TV A75 Competitive Edition Product Comparison Table – 75-inch Model Comparison

Second, Xiaomi TV S/S Pro series: 55/65/75/85/100 inches full coverage, the first Xiaomi Surging OS

Mi TV S

This year’s Xiaomi TV S series premiered, with four models of 55-inch, 65-inch, 75-inch, and 85-inch available.

The Xiaomi TV S series focuses on game performance, with a 144Hz high refresh rate, 120Hz MEMC motion compensation, dual-channel HDMI2.1 + VRR, etc., and is compatible with the new generation of Xbox game console Xbox Series XIS, supports Dolby Vision and Dolby Atmos game experience, and can automatically identify and switch game modes. At the same time, the Xiaomi TV S series has passed FreeSync Premium certification, and the latency can be as low as 4ms.

In terms of audio and picture, Xiaomi TV S series is 4K resolution, and the chip supports 4K HDR decoding, which can display 1.07 billion colors, with a color gamut of 94% DCI-P3 and Delta E Technologies 2. In addition, Xiaomi TV S series supports AI-SR image algorithm, Dolby Vision · Panorama sound and DTS: X, with 25W audio.

In terms of performance configuration, Xiaomi TV S is equipped with a quad-core A73 processor, 3GB + 32GB storage, and supports 2.4G & 5G dual-band WiFi, HDMI 2.1, and USB 3.0.

In terms of system, Xiaomi TV S series has built-in MIUI TV, which supports "Xiao Ai Classmate" far-field voice control. In addition to Andriod, iOS mobile phone screen projection, Windows, MAC notebook screen projection, it also supports NFC screen projection, which can realize "one-touch projection". On Xiaomi TV S, users can download and install application software through the Dangbei market to expand more entertainment audio and video functions.

Xiaomi TV S Pro

Xiaomi TV S Pro released new products with 65-inch, 75-inch, 85-inch, and 100-inch giant screens.

It is worth mentioning that in October this year, Xiaomi officially announced at the new product launch that the Xiaomi TV S Pro 85 will be integrated into the latest Xiaomi Surging OS, becoming the first TV product to be integrated into the system.

The three models of Xiaomi TV S Pro 65/75/85 inches focus on Mini LED thousand-level partitions, with a maximum of 1440 partitions.

In terms of audio and picture, Xiaomi TV S Pro has a 1 billion color display, supports 4K 144Hz ultra-high brush, variable refresh rate and MEMC motion compensation, supports 240Hz in competitive mode, and has passed Dolby IQ, HDR10 +, IMAX Enhanced and other authoritative certifications.

In terms of image quality adjustment, Xiaomi TV S Pro is equipped with a master image quality engine, including a full-stack color engine, a contrast enhancement engine, a global light control engine, a color level engine, a dynamic clarity engine, a multi-screen color engine, etc., to adjust and optimize the image quality from many aspects.

In terms of performance configuration, Xiaomi TV S Pro uses a quad-core A73 processor, is equipped with 4GB + 64GB storage, supports dual HDMI2.1, USB 3.0, WiFi 6, and also has professional game display certification, which can achieve ultra-low latency of 2ms.

In terms of system, ZNDS smart TV network learned from the official that the current Xiaomi TV 65/75/85 inches are connected to Xiaomi Surging OS, and the system has been optimized in many aspects, including memory occupation, the number of non-uninstallable applications, startup speed, and application fluency.

Xiaomi TV S Pro 100-inch giant screen has 384 partitions, supports 1.07 billion color primary color display, color gamut is DCI-P3 94%, color level Delta E Technologies 2; equipped with Xiaomi self-developed image quality algorithm, including self-developed full-stack color algorithm, self-developed contrast enhancement algorithm, self-developed partition light control algorithm.

In terms of sound quality, the Xiaomi TV S Pro 100 is equipped with a 2 * 15W stereo, 8 sound units, and supports Dolby Vision and Panorama dual Dolby sound effects.

In terms of game performance, Xiaomi TV S Pro 100 supports 4K 144Hz high refresh rate, supports 240Hz refresh rate when turning on competitive mode, supports VRR variable refresh rate, MEMC motion compensation, and can achieve 4ms ultra-low latency through FreeSync ? game display certification. In terms of performance configuration, Xiaomi TV S Pro 100 adopts quad-core A73 processor, storage is 4 + 64GB, supports 2.4G & 5G dual-band Wi-Fi, dual-channel HDMI2.1, USB3.0.

In terms of system, the Xiaomi TV S Pro is equipped with MIUI TV.

So far, the Xiaomi TV S/S Pro series includes 55-inch-100-inch models, with a price range of 2,000 yuan-13,000 yuan. As a star product series, it can meet the purchase needs of most consumers.

III. Xiaomi TV Master Series: 1000-level partition Mini LED, heterosexual packaging design

In April this year, Xiaomi TV Master 86 "Mini LED new product was officially released, equipped with Xiaomi self-developed master image quality engine, known as" Xiaomi TV 10 years of image quality adjustment ", which can reconstruct Xiaomi TV image quality algorithm system from the bottom, so that brightness, light control, contrast, color, color standard cross-generational improvement.

The Xiaomi TV Master 86 "Mini LED has 6480 Mini LED lamp beads, with a partition number of 1080, a peak brightness of 2000nits, a pure black brightness as low as 0.0001nits, and a contrast ratio of 6700,000:1. It has a 4K 144Hz refresh rate, 99% DCI-P3 color gamut, and a color level of 0.8. It supports Dolby Vision, IMAX ENHANCED, and a new Filmmaker Mode.

In terms of sound effects, the Xiaomi TV Master 86 "Mini LED has a 9-unit crossover speaker, which can provide 70W surging sound waves + 20W subwoofer; independent center channel design, enhanced dialogue, and a stronger sense of vocal positioning; equipped with Dolby Atmos.

In terms of performance configuration, the Xiaomi TV Master 86 "Mini LED uses a quad-core A73 processor, has 4GB + 64GB storage, and supports full-blood HDMI2.1×2 and USB3.0.

System-wise, the Xiaomi TV Master 86 "Mini LED is equipped with MIUI TV, which supports mobile phones, notebooks, and Xiaomi TV assistant software projection (Android only).

In addition, the unique packaging design is also a major promotion point for the Xiaomi TV Master 86 "Mini LED. The design is intended to solve the problem of difficulty in entering the elevator for large-screen TVs. It adopts a unique diamond corner cutting design to reduce the packaging volume while having higher strength and cushioning performance. According to the official, the elevator pass rate of the Xiaomi TV Master 86" Mini LED is 99.9%.

That’s it."What are the new products of Xiaomi TV in 2023? Summary of Xiaomi TV new products in 2023"In the third quarter of 2023, Xiaomi (including Redmi) TV shipments approached 1.90 million units, with a share of 21.6%, still firmly occupying the first place in the market. From the perspective of new product releases, Xiaomi TV 2023 products include low, medium and high-end different price points, covering more comprehensive sizes, high cost performance, and innovative game TV, heterosexual packaging design, etc., and launched Xiaomi Surging OS, which is worthy of being purchased as the best choice.

In addition, considering Xiaomi’s product size layout and industry data, it can be seen that large-screen TVs have become the first choice for many consumers. In addition to large-screen TVs over 85 inches, intelligent projection products with smaller space requirements can also provide a more immersive and stunning viewing experience.

At present, the competition in the intelligent projection track is very intense. In the rapidly developing laser projection track, Dangbei Projection has occupied more than half of the share earlier, namely"For every 2 laser projections sold, 1 is a Dangbei projection"In 2023, Dangbei released a variety of new laser projection products, includingDangbei X5 laser projectionEquipped with ALPD laser display technology, while achieving 2450CVIA lumens high brightness, it avoids problems such as speckle and dispersion, and the quality-price ratio reaches a new high.

Dangbei X5 laser projection

Related reading:

Lotus Technology: China TV Market Brand Shipments in Q3

Lotus Technology: Dangbei released two laser projections, X5 and D5X Pro, and the medium telephoto market will exceed 300,000 units this year

　　Guide: How big do you expect the impact of the epidemic on the domestic economy in 2020? Zong Qinghou said that the impact is very large, and the key is that the global epidemic is still evolving. But he also believes that to boost the economy, only to stimulate domestic demand. China is a big market with a 1.40 billion population. As long as domestic demand goes up, it will be no problem to develop at a high speed for many years.

　　Source: 21st Century Business Herald (ID: jjbd21)

　　Journalist Shu Bao Hui

　　EditorShu Li Yilin, Video Editor, Wang Bo

　　During the cold winter, Wahaha, which had always been stable, became "radical".

　　On April 28, at the headquarters of Wahaha Group, No. 160 Qingtai Street, Hangzhou, in this simple six-story building, Zong Qinghou once again accepted an exclusive interview with the 21st Century Economic Herald reporter to explain his thoughts on the epidemic and e-commerce.

　　At the moment of crisis under the epidemic, the biggest problem many companies face is insufficient cash flow, which cannot survive the day of retaliatory consumption after the epidemic is over. This problem does not exist in Wahaha.

　　In February, when it was completely shut down, Wahaha lost only 100 million yuan. But its bank account was still sitting on more than 10 billion yuan in cash. In this way, Wahaha could be shut down for 10 years without going bankrupt. In fact, Wahaha restored 80% of its production capacity in March, and its sales in April had increased by 30% compared with the same period last year.

　　So when the real economy was full of grief, many companies were laying off staff and cutting wages, and shrinking the front line, Wahaha took the opportunity to expand aggressively. It announced that it would invest billions of yuan to launch four new e-commerce platforms, and "bottom fishing" talents, to recruit 100,000 social retailers.

　　In 2018, Zong Qinghou, chairperson of Wahaha Group, summed up his business philosophy in an exclusive interview with the 21st Century Business Herald reporter as "focus on the main business, run in small steps". The so-called "small steps" refers to being careful in decision-making, expanding in small steps, and immediately retreating to stop losses if you find something wrong. "Run" refers to acting quickly when an opportunity arises, seizing the opportunity, and not hesitating.

　　Among China’s private entrepreneurs, Zong Qinghou is very special. He has adhered to two principles for decades: one is not to do "quick money" industries such as finance and real estate, and the other is not to operate in debt. Even if it takes tens of billions to launch four e-commerce platforms in one fell swoop, he still insists on all investment from equity funds.

　　Wahaha has developed from the distribution department of a school-run enterprise to a leading enterprise in China’s beverage industry with total assets of nearly 40 billion yuan. It has persevered and changed with time. The environment has changed, consumers have changed, and so has Wahaha. Is Wahaha also stepping on the node this time when it enters e-commerce?

　　Responding to the epidemic: Wahaha has more than 10 billion cash deposits

　　"21st Century": Have you measured Wahaha’s cash flow? Is it safe?

　　Zong Qinghou: It’s very safe. We still have more than 10 billion yuan in cash deposits in the bank.

　　"21st Century": How much is the company affected by the epidemic, how much has the income decreased compared with the same period last year, how is the resumption of work and production, has the order been affected, and has there been any layoff and salary reduction?

　　Zong Qinghou: We lost almost 100 million yuan in February this year. Because we can’t start work, we still have fixed expenses. We have three production bases in Hubei Province, in Wuhan, Yichang and Hong’an. Wuhan is the last base to resume production.

　　None of Wahaha’s tens of thousands of employees were infected, so Wahaha was one of the first companies to resume work. Our production capacity returned to around 80% in March. Sales in April increased by 31% compared with the same period last year, and orders increased by 21% compared with the same period last year.

　　Instead of layoffs and salary cuts, Wahaha is preparing to expand its recruitment significantly. First of all, Wahaha has recruited more than 1,000 high-level talents from around the world in the two directions of "big health" and "intelligent manufacturing", including nutritional function support engineers, health food research and development engineers, etc. Secondly, our new e-commerce platform will also recruit 100,000 social retailers. We want to find 100,000 newly graduated college students, each of whom will give him 100,000 loans to be our health care product distributors.

　　21st Century: Why did sales increase by 31% year-on-year in April? Is it because of retaliatory consumption after the epidemic?

　　Zong Qinghou: No, revenge consumption did not appear. Mainly because we prepared earlier and acted quickly. Sales growth was mainly achieved by expanding sales through various operating methods.

　　"21st Century": Wahaha is not greatly affected by the epidemic?

　　Zong Qinghou: Now the overall market has shrunk due to the impact of the epidemic, but it is expected to rebound after the epidemic has passed. So now we are more proactive and seize the opportunity to seize the market.

　　For example, if offline promotion is not possible during the epidemic, we will require distributors, wholesalers, and retailers to establish WeChat groups and hold promotion meetings in the WeChat groups. In addition, we are also looking for partners to deliver products to communities, government agencies, enterprises, and institutions.

　　Picture/Visual China (000681, stock bar)

　　E-commerce layout: resolutely do not burn money to buy traffic

　　"21st Century": Is the idea of building an e-commerce platform before or after the epidemic?

　　Zong Qinghou: It was there before the epidemic, but the epidemic made this idea more bold and clear. Before the epidemic, I just wanted to build an e-commerce direct sales platform for health products, and promote the combination of online and offline channels to create a digital marketing platform. After the epidemic, I decided to build four.

　　"21st Century": So before the epidemic, Wahaha only wanted to build a health care product e-commerce platform, but after the epidemic, Wahaha decided to launch four e-commerce platforms in one go?

　　Zong Qinghou: Before the epidemic happened, we wanted to build an e-commerce platform for health products in the vertical segment. Wahaha’s main business is from "safety to health", so it hopes to produce healthy food and health food to meet the needs of consumption upgrading. If you want to build a new health product sales channel, the e-commerce channel is still relatively easy. And there is no e-commerce platform dedicated to selling health products.

　　The other is the food and beverage sales platform. We integrate distributors, wholesalers, and retailers into this platform, making it more convenient for them to place orders and ship goods. At the same time, we can also sell food and beverage products for other companies.

　　Our offline channels are already very strong. Now export enterprises are blocked from exporting. All countries in the world are affected by the epidemic, which is giving rise to the global financial crisis and economic crisis. So what should domestic export enterprises do? Export cannot be done, and the domestic market competition is too fierce. Our self-built e-commerce platform can help some export enterprises solve sales.

　　Cross-border e-commerce platform. Due to the upgrade of domestic consumption, we import some foreign high-quality products and bring some consumption back to China. The fourth platform is Habao Amusement Park, an online platform dedicated to young people’s communication, sharing and shopping.

　　We are preparing to officially launch the other three platforms during this year’s "618" e-commerce festival. Cross-border e-commerce platforms will not be launched until the second wave due to the global epidemic.

　　"21st Century": The traffic dividend period of the e-commerce platform has passed. The biggest problem with the self-built platform is where does the traffic come from? Can Wahaha’s brand extension be supported as an e-commerce platform?

　　Zong Qinghou: On the issue of traffic, I am determined not to burn money to buy traffic. Our platform mainly helps factory direct sales. On the one hand, we can prevent counterfeiting and shoddy products, and on the other hand, we can get fairer and more reasonable prices by skipping the intermediate link. Health product e-commerce platform We want to recruit 100,000 entrepreneurs to be retailers.

　　The food and beverage e-commerce platform should incorporate the joint sales network that has been built over the past 33 years, covering nearly 10,000 dealers, hundreds of thousands of wholesalers, and millions of sales end points, so that every offline store can become an e-commerce warehouse or transfer station, and every in-store salesperson is a delivery person. Like capillaries, it penetrates into counties, towns and villages across the country, and distributes products to the whole country at the fastest speed and lowest cost.

　　"21st Century": Throughout the relationship between manufacturers, it has always been a game. It is difficult for a company to be both a "factory" and a "business" at the same time. Wahaha has crossed the border from factory to business this time. Are you ready? Can the original system, products and operation details match?

　　Zong Qinghou: Our e-commerce platform is a brand-new sales channel established online, which will not touch the original offline price system.

　　"21st Century": Hundreds of thousands of wholesalers, millions of sales end points, what do you think of your own food and beverage e-commerce platform?

　　Zong Qinghou: It has no impact on dealers, and there is no conflict. It is more convenient for them to place orders through this platform, and it can also increase sales for them. It is impossible for me to destroy my original offline basic dealer channel for new e-commerce channels.

　　"21st Century": In the past, you said you would neither resist nor embrace, but now you have built your own platform to actively embrace e-commerce. What has prompted your change?

　　Zong Qinghou: I have never resisted e-commerce. What I resisted was burning money to buy traffic and counterfeit and shoddy products to disrupt the market. Since the outbreak of the epidemic, roads have been closed everywhere, cities and communities have been closed, and a large amount of consumption has been transferred from offline to online. Now consumers’ online shopping habits have been formed. So the general trend cannot be violated. But with the easing of the epidemic, consumers’ offline consumption trend has rebounded. People always have to go out, and it is impossible to rely on online shopping at home forever.

　　"21st Century": How much will be invested in these four platforms in total?

　　Zong Qinghou: About tens of billions.

　　"21st Century": Where does the money come from? Is there a bank loan?

　　Zong Qinghou: No, all are equity funds.

　　"21st Century": Bank presidents will cry when they hear it.

　　Zong Qinghou: No, the governors also like us very much. Because we solved the deposit index for him.

　　"21st Century": Are you responsible for these e-commerce platforms? What is your main focus now?

　　Zong Qinghou: I am in charge of the preparation now, and I will definitely hand it over to the management later. I have a lot of things to do now, developing health care products, purchasing equipment, building factories, and so on.

　　"21st Century": The crisis is the most testing time for the company. In addition to rebounding after the epidemic is over, what measures has the company taken to save itself? What other expansion plans does Wahaha have this year?

　　Zong Qinghou: Focusing on our e-commerce platform, we are now establishing our own health care product production base.

　　21st Century: Will entering the e-commerce platform help Wahaha’s digital transformation from traditional manufacturing to production, management and sales?

　　Zong Qinghou: In fact, Wahaha has been doing digital transformation for a long time, and the digital economy is the No. 1 project in Zhejiang Province. Wahaha introduced foreign advanced production lines in the early days, and later introduced stand-alone machines, integrated automated production lines, and now designs and plans its own smart factories.

　　A few years ago, we have felt that industrial robots will be an important direction for the development of artificial intelligence manufacturing. Many traditional manufacturing companies purchase equipment, but Wahaha chooses to develop independently. This is Wahaha’s most important industry after food and beverage. Wahaha has become the only enterprise in the domestic food and beverage industry with the ability to develop, design, and install and debug equipment by itself. Now it is mainly for self-use, and it will go to the market in the future.

　　Photo/21st Century Business Herald, photo by Bao Hui

　　Talking about the economy: Boosting domestic demand is fundamental

　　21st Century: How big do you expect the impact of the epidemic on the domestic economy in 2020?

　　Zong Qinghou: It has a great impact. The key is that the global epidemic is still evolving, so it has a great impact on our exports. The "troika" of development in the past – exports, investment, and consumption – can’t rely on exports and investment now. I think to boost the economy, only by stimulating domestic demand. China is a big market with a 1.40 billion population. As long as domestic demand goes up, it will be no problem to develop at a high speed for many years.

　　The consumption upgrade of China’s 400 million middle class has driven the rapid development of the domestic economy in the past few years, but now they have consumed everything they can consume at home, and then they have gone abroad to spend, such as buying luxury goods, traveling abroad, and sending their children to study abroad.

　　The key now is to stimulate the domestic consumption of the remaining 1 billion people, and to pull back some of the consumption of the 400 million middle class abroad, such as opening duty-free shops in China.

　　Aiming at the vast rural market, is the state considering restricting the import of agricultural products (000061, stock bar), because foreign imported agricultural products are cheaper than domestic farmers. Raise the price of agricultural products to encourage some migrant workers to return to their hometowns for employment and increase their income.

　　There are also tax cuts for enterprises, such as reducing corporate income tax by 5% -10%, but the limited part of the reduction must be used to increase employees’ wages, otherwise it will not be reduced for you. In this way, the income of urban residents will increase. The increase in income of urban and rural residents will naturally pull consumption. Now young people’s consumption concepts have also changed. They are willing to spend and dare to spend. As long as their income increases, consumption will naturally rise.

　　"21st Century": Consumption coupons are now being issued everywhere. What do you think of this measure?

　　Zong Qinghou: Although the government now has various relief for enterprises, such as loans, it can’t be released at all, because enterprises have resumed work and production, but there are no orders, no demand, and they don’t know what business to do with the money they borrowed, so some of them have flowed into real estate speculation. So the key to boosting the economy now is to stimulate domestic demand. The government has tried its best to help enterprises tide over the difficulties, but there must be demand at the source to have orders. No policy is useless without demand.

　　21st Century: After this epidemic, many private enterprises are reflecting on whether their business models have the ability to resist risks. What do you think?

　　Zong Qinghou: Many private enterprises, especially small and medium-sized private enterprises, have closed down. In addition, there are some enterprises that have over-invested and over-indebted, and it is difficult to survive now. The cash flow is stable, and I think it can still survive.

　　21st Century: How do you think private enterprises should be supported?

　　Zong Qinghou: Now the government is very supportive of private enterprises. I think the key is to stimulate domestic demand, so that the people (603883, stock bar) have the ability and willingness to consume, so that private enterprises can open their doors to do business.

　　Interview Notes | Wahaha’s tens of billions of deposits account, what do banks think?

　　There is a controversial voice about Zong Qinghou in the outside world that is "conservative".

　　After many interviews, it was discovered that there is actually a little-known story behind the controversy. Briefly, in 2014, Zong Qinghou publicly criticized the negative impact of e-commerce on the real economy, which caused controversy.

　　In fact, he is not against ecommerce. "I used to be dissatisfied with them [ecommerce] because I was not satisfied with burning money to buy traffic and selling fake and shoddy products," he said. "I am not against ecommerce, and I think ecommerce should go deep into the countryside to help farmers sell their products, because farmers’ information is relatively closed, and increasing production does not increase income."

　　Due to the large weight and small added value of Wahaha’s drinking water products, his previous caution towards e-commerce is not difficult to understand.

　　But in fact, Wahaha joined hands with Alibaba to launch a shared service credit kiosk in September 2017, launched "Habao Amusement Park" in December 2018, and launched product promotion on Douyin, WeChat, Weibo and other platforms in 2019.

　　Although he is a 75-year-old, he remains constantly alert to changes in the market and is willing to embrace innovation when he perceives changes and finds possible solutions.

　　He is not a stubborn old man who does not embrace change and modern technology. Wahaha’s factory building has China’s first intelligent beverage production line. His bookshelves are densely packed with maps, full of maps marking the markets he has visited on the spot, and his footprints are all over China’s urban and rural areas.

　　In recent years, Zong Qinghou has expanded the scope of investigation on the map to include the United States, Israel, and others.

　　An epidemic in 2020 dragged the world into the cold winter of economic recession. He also saw that since the epidemic occurred, due to road closures, cities and communities, a large amount of consumption has shifted from offline to online. He knows that the general trend cannot be violated.

　　Photo/Tuchong

　　Zong Qinghou’s shaping of Wahaha is far from as simple as leading the crowd to win countless battles and wars. In 1988, he independently developed Wahaha nutrient solution to complete the original accumulation, in 1991, he merged with the old state-owned factory to achieve large-scale operation, in 1996, he and Danone jointly introduced foreign capital for their own use, and in 2005, he launched the Nutrition Express with a cumulative output value of more than 100 billion yuan. To bottled water, Zong Qinghou’s every step is stepping on the node of the times. This time, he launched four e-commerce platforms in one go. Is he also stepping on the right rhythm?

　　But no matter whether it is accurate or empty, it is Zong Qinghou and Wahaha who benefit or suffer.

　　From the institutional side, the billions that Wahaha is prepared to invest this time are all its own real money, without any money from investors or credit from banks. For consumers, there is one more choice and channel, which is usually good for consumers.

　　Wahaha is another "extreme" compared to companies that are overextended and mired in debt crisis. It has never left its main business of beverages. Except for the early days of its establishment, it has insisted on not borrowing a penny of foreign debt for more than 30 years. Therefore, Wahaha has been questioned as "conservative" in the past.

　　But fast is slow, slow is fast. Businesses are like people, sometimes ill, need to think about how to improve their own immunity?

　　In terms of industry and finance philosophy, Wahaha has persisted in not lending a penny for decades. On weekdays, it seems that such enterprises are too "conservative", but in the cold winter, it is a precious "immunity" that allows enterprises to withstand the next spring. Reasonable cash flow is life infra for enterprises.

　　Editor of this issue, Li Yutong

This article was first published on WeChat official account: 21st Century Business Herald. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

"Harbor Business Watch" Wang Xinyi

Left-handed car, right-handed mobile phone, and a rocket on the back. Geely Group’s current business can be described as getting busier and busier.

Looking closely at the automotive sector, the latest monthly car sales have declined year-on-year. On the new energy vehicle track, how can veteran Geely widen the gap with new forces?

01

Acquiring Meizu, Geely’s Rocket Dream "Ambition"

Zhejiang Geely Holding Group Co., Ltd. (hereinafter referred to as Geely Group or Geely Automobile, 00175.HK) was founded in 1986. It started from the production of refrigerator parts and developed to the production of refrigerators, freezers, building and decoration materials and motorcycles. Until 1997, Geely Group officially entered the automotive industry. Five years later, in 2002, Geely Automobile had reached the top ten achievements of Chinese automobile enterprises.

According to public information, Geely Group currently owns Volvo Cars, Geely Automobile, Lynk & Co Automobile, Polestar, Proton Automobile, Lotus Automobile, London Electric Vehicle, Long-range New Energy Commercial Vehicle and other automobile brands. But unlike other private auto companies, Geely Group’s "ambitions" do not stop at automobiles.

On the afternoon of June 13, 2022, the State Administration for Market Regulation announced the case of Hubei Xingji Times Technology Co., Ltd. acquiring the equity of Zhuhai Meizu Technology Co., Ltd. According to the public information, Xingji Times has signed an agreement with Meizu Technology and the shareholders involved in the transaction, and Xingji Times intends to acquire 79.09% of the equity of Zhuhai Meizu and become the actual controlling person.

Hubei Xingji Times Technology Co., Ltd. is a mobile phone company under Geely. It was established in September 2021. According to relevant public information, Geely Mobile has established four new companies in May this year. But currently choosing to enter the mobile phone industry does not seem to be the best option.

The Prospective Industry Research Institute’s "China Mobile Phone Industry Market Prospect and Investment Forecast Analysis Report" shows that from 2018 to 2021, the proportion of domestic brand mobile phone shipments in total mobile phone shipments showed a downward trend, and the proportion of domestic mobile phone shipments in 2021 was 86.6%, the lowest point in the past four years.

The reason why Geely chose mobile phones, Li Shufu, chairperson of Geely Group, explained: "Mobile phones can connect vehicles to everything, satellite Internet, create rich consumption scenarios, and strengthen the ecosystem, which is conducive to building a user ecological chain, building a corporate moat, and better coordination with the automotive business."

If mobile phones are about better synergy with the car business, then Geely’s dream of "going to heaven" seems to be explained by this.

On April 17, 2020, Yang Xueliang, vice president of Geely Automobile Group, posted on Weibo: "Recruitment of rocket chief engineer, welcome to sign up, resume @Geely Recruitment." On June 2, 2022, Geely Automobile launched a rocket carrying a total of nine satellites.

In order to build a better intelligence system, Geely Group’s "buy buy buy" has involved many fields. Some people think that if you do too much, you forget to start a car, and the car is not good.

"This statement is in line with the fact that companies need to focus on their main business and avoid the dispersion of resources." Bai Wenxi, chief China economist at IPG, told Harbor Business Watch:"Geely’s acquisition model, whether it is the acquisition of a number of car companies before or the recent acquisition of Meizu in the mobile phone sector, can only be sustainable and enhance and strengthen the industrial chain and ecosystem of the enterprise if it realizes the specialization of the operation while diversifying the investment.

02

Sales volume is under pressure, net profit and net asset return continue to decline

Looking at the main business of Geely Group, the latest sales data of Geely Automobile does not seem to be satisfactory. According to Geely Automobile’s monthly report,The cumulative sales volume in the first five months of 2022 was 487,000, down 8% year-on-year. Among them, the sales volume in May was 89,100, down 7% year-on-year.

The difference is that Geely Automobile has achieved new breakthroughs in the field of new energy vehicles in the sub-sector. In May 2022, Geely Automobile sold 19,619 new energy vehicles, an increase of 304% year-on-year, an increase of 39% month-on-month, and a penetration rate of 22%.

Not only Geely Automobile’s new energy brand, the entire new energy vehicle industry has achieved good results in May. According to the latest data released by the China Association of Automobile Manufacturers, China’s new energy vehicle sales in May were 447,000, an increase of 49.6% month-on-month and 105.2% year-on-year. The cumulative sales volume from January to May was 2.003 million, an increase of 111.2% year-on-year.

For new energy vehicles, the outside world has always held a high degree of popularity, and there is no shortage of optimism about new energy vehicles. Yu Fenghui, a famous economist and new finance expert, told Harbor Business Watch: "The replacement of fuel vehicles by new energy vehicles is definitely a direction. In the current situation where the oil price is about to exceed ten yuan per liter, it is an opportunity for new energy vehicles. Although the price of new energy vehicles is also rising, the price increase is a rigid cost and must be raised. If it does not rise, it will lose money. But new energy vehicles must be a development opportunity. It can be seen that although new energy vehicles are temporarily difficult, the pace of development of new energy vehicles deserves to be firmly optimistic."

For the capital markets, this year’s new car-making forces are on the rise. On March 10, 2022, NIO landed on the Hong Kong Stock Exchange, which is NIO’s second return to Hong Kong listing after the listing of US stocks. On March 17, Zero Run Auto submitted a prospectus to the Hong Kong Stock Exchange. On June 1, Weimar Motor also chose to submit to the Hong Kong Stock Exchange. In the face of the new energy vehicle cake that the market is competing for, how can Geely Automobile join the list?

According to public information, Geely Automobile has Geely New Energy, Lynk & Co, Geometry, Proton, Lotus, Volvo New Energy and Extreme Krypton in the new energy sector. This year, Geely will add two new energy vehicle brands. On June 17, Geely’s new new energy brand RADAR held a brand launch. On June 21, Geely Ruilan brand will also be officially released. The official description of the brand is that it focuses on the positioning of "changing electricity and light travel".

Compared with the "back waves" of new energy vehicles, Bai Wenxi believes: "Geely Automobile is growing faster than itself in the field of new energy vehicles, but compared with other new energy and new power car companies, both in terms of core technology innovation ability and marketing seem to be slightly inferior, but Geely’s enterprise scale, industrial supporting and manufacturing capabilities will be stronger."

Look at Geely Automobile as a whole in recent years. In 2021, Geely Automobile achieved operating income of 101.611 billion yuan, which is the second time after 2018 that its revenue exceeded 100 billion yuan. In 2019 and 2020, Geely Automobile’s revenue was 97.401 billion and 92.114 billion respectively, showing a downward trend. Correspondingly, Geely Automobile has continued to decline in net profit attributable to its parent in the past three years.From 2019 to 2021, 8.19 billion, 5.534 billion and 4.847 billion.

Bai Wenxi said: "The reason why the revenue will exceed 100 billion again, while the profit of the parent company continues to decline, on the one hand, it may be related to the decline in the average gross profit margin caused by industry competition, and on the other hand, it may also be caused by the increase in the proportion of sales of low-margin products in the product structure caused by the adjustment of the company’s market strategy."

At the same time,Geely Automobile’s average return on net assets in the past three years has shown a significant downward trend, reaching 16.48%, 9.37% and 7.33% respectively.

Some market voices believe that the company’s net profit has continued to decline, as has the average return on net assets, which may reflect to some extent that the company’s profitability is weakening. How does the company plan to boost it? Harbor Business Watch contacted Geely Group to inquire about relevant issues, but did not receive a corresponding reply.

In addition to the decline in performance, in the capital markets, Geely Automobile has not been able to escape the decline shared by automakers this year. "Harbor Business Watch" found that from December 17, 2021 to June 17, 2022, six months, Geely Automobile fell by 35.13%.

(Geely Automobile’s share price trend in the past half year, picture source: Flush (300033))

Yu Fenghui said: "The decline is relatively normal. In the new energy vehicle sector, it is affected by raw materials, and traditional cars cannot escape the epidemic. One of Geely Automobile’s R & D centers is located in Shanghai, and under the influence of the epidemic, Shanghai has been under control for a period of time, which has a great impact on car companies. Including NIO, XPeng Motors, and Li Auto, the three major new energy vehicle brands listed on Wall Street have all experienced sharp declines."

03

Quality "hidden danger", vehicle recall four times a year

Looking at the complaints against new energy vehicle companies this year, the failure to deliver cars is definitely an important issue. In the current market environment, the global price of lithium and nickel has risen sharply, and the cost of building cars has increased, so that many car companies have delayed delivery.

The difference is that most car companies complained about the delay in delivery, which aroused consumer dissatisfaction, while Geely Automobile may have directly chosen to stop production and hoped that consumers would return the car. On the Black Cat complaint platform, there are consumer complaints: "I ordered a Geely Kung Fu Niu ordinary new energy passenger car in early February, and agreed to deliver the car in April. In June, the dealer told me that there was no car and asked me to return the car. However, since March, the price of new energy vehicles has increased by nearly 10,000 yuan, the waiting time and the cost of buying a car have increased significantly, and the manufacturer has forced the car to return, causing serious losses to consumers."

After searching by "Harbor Business Watch", it was found that there was not only one such complaint. Is the company’s production still greatly affected by macro factors? Is the company’s vehicle production normal? "Harbor Business Watch" contacted Geely Group and did not receive any response.

(Source: FM1031 Jinan Traffic Radio)

On the Black Cat complaint platform, Harbor Business Watch searched Geely Automobile and found that as of June 17, 2022, the company had 393 complaints on Black Cat complaints, 9 had been replied, 7 had been completed, and the completion rate was less than 2%. Including complaints about the quality of the transmission and engine.

"The gearbox was damaged after driving 29,000 kilometers, which caused the gear to change to neutral. The product had serious quality problems. It broke down during use. It caused road hazards. Serious quality problems threatened personal safety. The manufacturer refused to solve the quality problem on the grounds that the product was out of warranty."

"My car is about 48,000 kilometers long. During heavy rain, the windows automatically fell (twice in a row), causing water to accumulate in the car. The next day, the gearbox failure light came on, causing the engine to fail to start normally."

(Image source: Black Cat Complaint)

Quality problems do seem to be a long-standing "hidden danger". According to Qichacha, Zhejiang Haoqing Automotive Manufacturing Co., Ltd. (100% owned by Geely Group) has had four vehicle recalls due to quality problems in 2021. There have been 14 recalls since 2019.

The most recent recall of vehicles occurred on April 7, 2022. A total of 18,031 vehicles were recalled for some 2016 Geely Vision GC7 vehicles produced from January 27, 2016 to November 26, 2016. The reason is: During the driving of the vehicle under specific working conditions (long uphill and rapid acceleration), the transmission oil pot may leak oil, and the spilled oil may cause fire in the case of fire source, which poses a safety hazard.

Whether Geely Group’s "buy buy buy" model can really construct a more comprehensive system of self-occupied vehicles to everything is unknown, but the current product after-sales complaints have not been replied, and the product has been recalled frequently, which urgently needs to be rectified. (Produced by Harbor Finance)

This article was first published on WeChat official account: Harbor Business Watch. The content of the article is the author’s personal opinion and does not represent the position of Hexun.com. Investors operate accordingly, and please bear the risk.

　　【automobileCommentsShenzhen market】Recently, the editor of car review network learned from Shenzhen BYD Dongsheng store that Qin promoted the sale, and there are enough cars and complete colors. As a new energy vehicle, Qin enjoys subsidies, with a maximum comprehensive subsidy of 61,500 yuan. Among them: car purchase enjoys a subsidy of 61,500 yuan (car purchase enjoys a national subsidy of 3,000 yuan and a local subsidy of 31,500 yuan, totaling 61,500 yuan). Welcome interested friends to the store for tasting and test drive.

　　Want to know more.car make and modelFor preferential information, please call:4008-580704.

　　Maintenance aspectThe warranty period of the whole vehicle provided by the manufacturer for Qin is 6 years or 150,000 kilometers, and the battery is guaranteed for life, and it is promised that there is no need to replace the battery pack during the life cycle of the whole vehicle. BYD has kindly provided Qin with four free maintenance times, namely when the vehicle travels to 3,500 kilometers, 11,000 kilometers, 18,500 kilometers and 26,000 kilometers, and then the maintenance interval is 24 months or 7,500 kilometers.

　　● Edit Comment:　

　　As a plug-in hybrid vehicle, BYD Qin is very economical in fuel consumption and can be easily licensed in cities with limited purchases. In addition, Qin’s vehicle design style is more convenient for business, facing consumers with an atmospheric attitude and good spatial performance, making it a popular choice for business and general family cars. Buying BYD Qin can also easily get the licensing indicators, and the subsidy is also high, which is worth buying.

　　Note: the price of the automobile market is changeable. The price information in this article is the real-time price of the day collected by the editor in the market, which is subject to the day. At the same time, this price is the individual behavior of the dealer, so the price in this paper is for reference only. In addition, the pictures in this paper are pictures of vehicle information, and the price information has nothing to do with the location where the pictures were taken.

　　Bright pictures/vision china

　　[thoughts]

　　editorial comment/note

　　Labor refers to the activity that people create material wealth and spiritual wealth necessary for their own survival and development through their own hard physical or mental efforts. In the new era, labor education has been picked up again, and schools have gradually begun to jointly carry out labor education practice with society and families. But in reality, labor education is often reduced to a simple task in daily teaching, a simple physical education, skill learning, and even alienated into entertainment, punishment and domestication. This paper holds that the lack of understanding of the connotation of labor and labor education still leads to some misunderstandings in the practice of labor education, such as the "servitude" of cognitive mental work that makes learning and labor oppose each other, the "play" that replaces the real pleasure of labor, and the lack of continuity in labor education, which needs serious reflection based on the connotation of labor education, and has certain practical pertinence, hoping to bring inspiration to readers.

　　1, learning "servitude" put learning and labor in opposition.

　　In recent years, labor education has been promoted to the same position as moral education, intellectual education, physical education and aesthetic education, so some schools have vigorously carried out labor education practice. Some open up schools to build farms and guide students to carry out productive labor practice; Some combine social resources and rely on labor education practice bases to organize students to experience labor. Social practice activities of learning agriculture and learning industry are carried out regularly every year in many places. However, while increasing the opportunities of labor experience, we will find a conventional concept that students’ daily study is not labor. This is really worth reflecting on. Isn’t learning itself labor?

　　In fact, learning itself is also a kind of labor, and learning is cognitive mental labor. Soviet educator Suhomlinski believes that "labor education begins when students sit behind desks and study. Desk is the most complicated machine tool, which makes children, teenagers and teenagers feel that it is shameful to be careless, and laziness and idleness are sad. It is the most difficult thing for students to establish this understanding in education". Learning is a kind of labor that promotes the combination of wisdom and hands’ efforts. In this labor, learning is labor, while knowledge is the result of labor efforts. Under the background of digital labor era, the function of labor gradually turns to the existential function of realizing personal self-worth and obtaining the sense of value and meaning of existence. From this perspective, completing labor outside of learning may not be able to obtain more sense of value and existence than learning process.

　　If learning is labor, why talk about labor education now? Why didn’t the mental work, which occupies the main position in students’ life at present, achieve the purpose of labor education? Why do schools often oppose mental labor and productive labor, and think that too much emphasis on intellectual development leads to insufficient labor experience? This is because the mental work of learning is alienated, and learning has been externalized as "labor".

　　To recognize that learning is externalized as "labor", we need to trace back the essence of learning, a mental labor, and re-examine the current learning process of students. From Marx’s definition of labor, we can see that labor is first of all a process between man and nature. In the process of material exchange with nature, man is increasingly aware of the common attributes of things and phenomena, and finds the regularity and connection between them, while mental labor is expressed in the form of representation, concept and reasoning. Learning this mental work ultimately points to scientific understanding of things, which is also an essential attribute for learning to become mental work. At present, students’ learning has gradually become "externalized labor" pointed out by Marx. Marx said in the Manuscript of Economics and Philosophy in 1844: Labor is an external thing for workers. In labor, he does not affirm himself, but denies himself. Instead of feeling happy, he feels unfortunate. Instead of freely exerting his physical strength and intelligence, he tortures himself physically and mentally. Once the external force stops, he will escape from labor like a plague. This exposition of externalization of labor seems to be just right to describe the study of today’s students. Students’ study is not to scientifically understand reality, but to pursue external material needs. The "tearing books after the college entrance examination" repeatedly exposed by the media reflects the students’ escape from this externally imposed task. Therefore, learning is no longer real labor, and it no longer has the function of liberating physical strength and intelligence.Instead, it becomes "hard labor", so it has little effect on improving students’ labor literacy.

　　2. "Gamification" makes students lose their interest in labor.

　　Corresponding to the fact that learning has become "hard labor", other forms of labor education that are gradually emerging show a trend of "gamification". Some schools carry out interesting and wonderful labor activities to attract students, and some schools integrate labor education into spring outing. On the one hand, this can improve students’ enthusiasm for participating in labor, but on the other hand, we need to pay attention to avoid blurring the difference between labor and games. Labor is the process of externalizing oneself, while game is the process of internalizing reality. The fuzziness of the difference between labor and games is more obvious in the digital age. Digital labor blurs the time-space boundary between entertainment and work, and dispels the traditional antagonistic relationship between play and labor.

　　Labor is a serious process of giving, and the joy of labor lies in creation. This kind of giving also explains the self-externalization of labor. Students devote their physical strength and intelligence to the labor process and gain certain results. The pleasure that students feel in their work is the pleasure of creating things because of self-sacrifice, not fun. There is a difference between labor and games. Games can naturally bring satisfaction to children, but labor itself has no interest in children, so the interest in labor needs to be cultivated and developed consciously. The gamification of labor makes many activities look interesting, but there is no labor in essence, and students can’t gain interest in labor. Suhomlinski believes that the interest in labor should be manifested as "they realize that they can act on nature, make plants give fruits, and use tools to process wood or metal into needed shapes". Therefore, in the practice of labor education, we need to judge whether the interest in the labor process comes from giving and creating, or is interfered by other factors such as gamification.

　　The contribution in the process of labor can cultivate positive labor values and make students love the working people and respect the fruits of labor. At the end of the 19th century, a "new" school appeared in France to train people engaged in "advanced knowledge occupations". In this school, students treat manual labor just like games and sports, because they don’t have to live by manual labor in the future. Although this school is located in the countryside, the students are far away from farmers’ lives. Although they are also working, they can’t really understand and study various social relations. Rousseau believes that only by taking part in labor in person and understanding all its complexity and arduousness according to experience can students judge the social significance of a production department in the future. Therefore, if we don’t regard labor as a serious process, we can’t cultivate our feelings for the working people, and we can’t cultivate our appreciation for the obtained survival materials.

　　3. Labor education stays in experience and ignores daily self-service labor.

　　At present, the labor practice of studying industry and agriculture in some areas is vigorously carried out, and an institutionalized labor experience system is gradually formed based on the construction of learning industry and agriculture bases. However, the persistence of these activities is worthy of attention. Most schools spend one week each semester leading students to experience labor, but they only stay in the experience once each semester, and there is a lack of cohesion between the activities, which is easy to make the labor experience become a casual entertainment. What’s more, some schools organize students to pull weeds in wasteland, and students regard pulling weeds as a kind of hard labor. This kind of labor experience of "working without teaching" deepens students’ rejection of manual labor. Therefore, the experience of labor must be complete, so that students can see the results of labor and feel satisfied with the achievements they have made through their own labor. If we just stop at pulling weeds without letting students experience the significance of pulling weeds for the growth of saplings, it will be difficult for this labor experience to play its due role. To lead students to plant wheat seedlings, we should let them see the process of wheat seedlings growing, heading and harvesting, and even let them see the process of wheat grains turning into food. At this time, the sense of pleasure comes not only from obtaining external products, but also from experiencing the sense of value and existence of labor.

　　In fact, daily self-service labor is just the way to implement the principle of continuity of labor education. However, these are often ignored in schools and families. Schools spend time and energy to organize off-campus labor practice, but at noon, catering staff bring students lunch to the classroom, "depriving" students of the opportunity to experience self-service. The relationship between man and self is at the core of the three attributes of man, which also means that students’ self-service labor plays a vital role in students’ all-round development. Self-service labor can be regarded as the beginning of labor education. No matter what kind of productive labor he is engaged in in in the future, self-service will become his obligation and habit, and it is also the habit of cultivating people to observe discipline, meet their personal needs by doing it themselves, and form the habit of respecting others. When students get food effortlessly, it is difficult to ask them to respect food and labor.

　　4. Strategies and suggestions for getting out of the misunderstanding of labor education practice.

　　"If there is labor, there may not be education". Labor needs to satisfy three relational attributes, namely, man and self, man and nature, and man and society. The basic contents of labor are: self-service labor, productive labor and social welfare labor. Labor education is a practical activity based on physical labor and material production labor, exploratory innovation labor and artistic aesthetic labor, which is manifested in independent life in family life, practice and hands-on operation in study, public welfare activities in society and various professional labor. Therefore, the strategy to get out of the misunderstanding of labor education practice is to balance people’s different forms of labor demand through diversification.

　　First of all, set up a cohesive and comprehensive labor education course. Dewey once said in The Waste of Education that all aspects and stages of education lack the necessary connection and cohesion with each other, which leads to conflicts and even negative effects. Similarly, in order to avoid the waste of education caused by labor education staying at the experience level, the labor education curriculum needs to pay attention to the cohesion of labor content and skills, which is reflected in the cohesion of curriculum content and the cohesion of education system. In terms of course content, it is necessary to set up labor courses that echo and connect properly according to the needs and characteristics of students of different classes and grades. In the education system, it is necessary to consolidate the skills and concepts of labor education through the cooperation between family and society. Schools can encourage students to find service jobs at home, take the initiative to participate in housework, and learn some labor skills. In addition, the content of labor curriculum also needs to take into account three basic labor education contents, namely, self-service labor, productive labor and social welfare labor.

　　Secondly, change the concept of labor education of parents and educators, so that parents and educators can establish labor education awareness. The promotion of the cooperative mechanism between labor educators and schools puts forward higher requirements for teachers and parents’ awareness of labor education. For example, some schools will arrange "homework". If teachers and parents can’t pay attention to it, the effect will be greatly reduced. In order to avoid staying in the curriculum, labor education needs to enhance the awareness of teachers and parents. On the one hand, it is necessary to interpret the connotation, function and significance of labor education in combination with the development of the new era. On the other hand, it is necessary to change the concept of labor education through necessary education and training, so that they can voluntarily carry out and cooperate with the development of labor education activities.

　　Finally, actively develop creative forms of labor and promote the combination of physical strength and brain power. Creative labor enables students to use the power of wisdom in physical labor, realize the unity of "internal thinking" and "external doing", and thus experience the happiness of labor. Wang Shaoliang, a scholar, believes that the labor values of contemporary teenagers have changed from "labor glory" to "labor happiness", that is, from "a kind of praise obtained from the outside through labor achievements" to "confirmation and affirmation of an essential force from their own labor achievements". Therefore, the development of school labor activities can not stay in simple physical labor, but needs to develop challenging creative labor that can show students’ physical and mental potential. Suhomlinski’s "creative labor theory" also points out that the content of labor education should be enriched with enough knowledge, abundant wisdom and refined talents.

　　 (Author: Ning Bentao Feng Linlin, respectively, professor of the Department of Education, Department of Education, East China Normal University, researcher of the Institute of Basic Education Reform and Development; Master student, Department of Education, East China Normal University)

　　　　Xinhuanet Taiyuan, February 21 ST (Reporter Liu Xiangyu) "Sweet-scented osmanthus is wrapped in walnuts, and the rice is like a pearl well. Seeing that Ma’s family is good at dripping powder, try to sell Yuanxiao in the wind. " A poem "Poems on Bamboo Branches in Shangyuan" written by China in Qing Dynasty presents a wonderful picture of making glutinous rice balls to the world.

　　　　Tangyuan is a round dessert made of glutinous rice flour. China is called Yuanxiao in the north and Tangyuan in the south, which are slightly different in size, making method and preservation time. In China people’s diet dictionary, eating glutinous rice balls means "family reunion" and "everything is perfect".

　　　　For this traditional food, many famous people in China have recorded it in poems. In the Song Dynasty, there was a poem in Jiang Baishi, saying, "The Lantern Festival competes to see the lotus-picking boat, and the BMW sedan picks up the cymbals. In the stormy night, people are exhausted, and the lonely lamp still calls for selling glutinous rice balls. "

　　　　Nowadays, this delicacy has been given more meanings. At the same time of family reunion and sharing dumplings, many people in China like to immerse themselves in the tradition and savor its infinite meaning.

　　　　China merchants have clearly captured this information sensitively, and paid more and more attention to highlighting the traditional flavor in the production, packaging and sales of glutinous rice balls. In addition to catering to the harmonious and auspicious values of Chinese people in the outer packaging, China merchants also pursue exquisiteness in the "connotation" of glutinous rice balls, such as full-grained black sesame seeds, crisp and mellow peanuts, chocolate, roses, red bean paste and sweet-scented osmanthus.

　　　　In order to keep the glutinous rice balls original and mellow, some merchants resumed using the traditional stone mill processing method, striving for perfection in grinding fineness, keeping the temperature just right when baking, and making every second count when freezing.

　　　　The small glutinous rice balls, inside and outside, have soaked up the traditional health care concept of China people. In the south of China, there is a kind of small dumpling with no stuffing, which can be cooked with longan red date soup or longan ginger soup. According to Chinese medicine, even soup can strengthen the body and dispel cold.

Editor: Liu Li