People’s Daily Overseas Edition (05th Edition, February 1, 2024)
Scenery along the way, story after story, one city with one feature, galloping around the island, exploring the vast sea and sky … As the Spring Festival approaches, a new punching place in Hainan is favored by tourists.
On December 18th, 2023, Hainan Island Tourism Highway was officially opened, which runs through 12 coastal cities and counties, 9 types and 84 sections with different characteristics. There are also 22 headlands, 68 harbors, 216 scenic spots and historical sites, 31 scenic spots and 20 resorts … The Hainan Island Tourism Highway, which is positioned as "National Coast No.1 Scenic Road", connects Hainan’s multi-element and deep-seated nature and nature.
It has been open to traffic for more than one month. What new changes have Hainan Island Tourism Highway brought along the route? The reporter made a visit.
More ways to play
The highway runs parallel to the coast, and more than 30 white giant windmills slowly turn with the wind. In Mulan Bay, Wenchang, Hainan Island Tourism Highway, Zhejiang tourist Xing Xiafei strolled along the beach with his friends, and the shutter sound of his camera kept saying: "The scenery here is so beautiful, and the photos taken are very literary!"
"Come to the tourist highway around the island, these stations must punch in! You can enjoy the beautiful scenery and experience the local characteristics. " After driving around the island for a few days, Xing Xiafei posted the experience of this trip on social platforms, and received praises and comments from many netizens. She said that although time is limited and she can only have a simple look, she has already felt the surprise brought by this road.
Now, various versions of Hainan Island Tour Road Tour Guide are circulating on the Internet. Many citizens and tourists choose to spend their holidays "on the road".
At the campsite of "Yingge Treading Waves" Station in huangliu town, Ledong Li Autonomous County, Hainan Province, tourists are in groups, some enjoying "Yinggehai’s old salt drying skills" and some enjoying the beautiful scenery of Yantian’s "sky". "The name of the station is full of poetry. It incorporates local natural scenery and human characteristics, and it is an attraction in itself!" Yu Xiansheng, a tourist from Beijing, said.
"With the theme of’ Sunrise Peak, Sunset Silver Mountain’ and the sightseeing experience of salt culture, Li culture and fishing culture as the highlights, the’ Yingge Treading the Waves’ station allows visitors to fully enjoy the natural beauty and local Li ethnic customs, and also deeply feel the charm of the non-genetic project of’ Yinggehai old salt drying technology’." Gao Miao, the planning manager of the "Yingge Treading the Waves" station, said.
After the opening of the tourist highway around the island, Gao Miao obviously felt the increase in passenger flow: "The first day of the New Year holiday was busy. We held activities such as free drinking of tea and free trial living in the boat house rooms, hoping to leave a good memory for the self-driving tourists who stopped. "
The other two stations that appeared in the same batch as Yingge Tanlang Station were equally hot. In Danzhou City, Hainan Province, the New Year’s holiday of "Catching Light with Eyes" Station ushered in a small peak of passenger flow. Visitors can not only stay and eat here, but also participate in interesting activities such as picking duck eggs, digging sand worms, feeding snails and weaving fishing nets. With the theme of "volcano", the "Volcano Coast" station connects the surrounding volcano coast geological park, mangrove rock interest, Longmen surf, Lover’s Bay and other viewing platforms in series, attracting many tourists to visit and experience.
"We will continue to improve the service format of the post station, and bring passengers a relaxed, comfortable and fast travel experience through the new mode of’ on the ground, online and on the road’." Huang Xinghai, chairman of Hainan Transportation Investment Holding Co., Ltd. said.
In addition to punching in the characteristic road post station, cycling on the tourist road around the island and camping in RV have also become popular games. In the Danzhou section of the tourist highway around the island, more than 60 motorcycle riders ride freely along the highway, bathing in the sunshine and sea breeze and feeling the charm of the city; At the end of the Changjiang River, tourists in groups of three and five set up awnings along the coast and camp outdoors, which is very pleasant … "Hainan Island Tourism Highway provides tourists with an extremely open and participatory experience, which is an innovative move of Hainan tourism and opens a door for high-quality development of Hainan tourism." Chen Yao, dean of Hainan Tourism Development Research Institute, said.
On January 10th, more than a dozen oil painters from all over the country set out from Haikou City, Hainan Province, and started an 8-day tour of Hainan Island Tourism Highway. In eight days, they completed the sketch tour of Hainan Island Tourism Highway in an RV, and went deep into seven sketch points, covering Mulan Bay, Shanqin Bay, Penang Valley, "Chasing the Light with the Ear" Station, "Singing and Treading on the Waves" Station, "Volcano Coast" Station and farm manor. "Along the way, there are landscapes everywhere, and they are different, and they can all be painted." Wang Lik, former president of Shandong Institute of Art, felt deeply.
One highway, ten thousand customs. In order to let tourists better experience the charm of tourist roads, Hainan has also launched the "Hainan Island Tour Road Self-driving Guide (Version 1.0)" and "Top Ten Wonderful Tours" line products, providing tourists with more theme games such as island humanities, sports and sea-loving, and natural exploration.
Greater opportunity
Hainan’s tourist highway around the island not only brings beautiful scenery, but also brings new opportunities. According to the data, the popularity of go on road trip has been rising recently. Sanya and Haikou rank among the top three in the hot list of self-driving tourist cities on New Year’s Day in China. Car rental orders in the two places increased by more than 50% month-on-month, and nearly 90% of the orders came from foreign tourists.
In Shimei Bay, Wanning, along the tourist highway around the island, visitors can enjoy the natural scenery of the beach and experience sports such as surfing. In the Sun Bay section of Sanya, many new people who tied the knot happily took wedding photos; At the "Volcano Coast" Post Station, Wang Fei, a post-90s boy, opened a tea shop … A road is giving birth to a variety of formats.
"After the opening of the station, we recruited more than 30 employees from surrounding villages and towns." Yan Yongqi, general manager of Hainan Tourism Investment Development Co., Ltd. introduced that after the opening of the "Catch the Light" station, the employment problem of some local villagers was solved. The company also set up an agricultural assistance mechanism according to local conditions, and set up an agricultural product sales exhibition area in the station to help the sales of Danzhou specialty products and agricultural and sideline products, and help villagers increase production and income.
The new atmosphere is not only around the characteristic post station, but the opening of the tourist highway around the island is bringing new changes to the lives of more and more people along the route.
The main line of Lingao section of Hainan Island Tourism Highway starts from Xinying Mangrove National Wetland Park and ends in the southwest of Daotao Village, Chengmai County, with a total length of about 58 kilometers. It connects many tourist attractions, characteristic industrial towns and beautiful countryside along the route. Previously, some villages were close to the sea, and villagers were engaged in offshore fishing. Because of the inconvenient transportation, even if they were adjacent to famous scenic spots, tourists did not know.
Nowadays, the tourist highway around the island has become a road to prosperity, and many tourists are attracted by the fishermen’s customs in the village. "The caught fish is not in demand, and many tourists are waiting to buy seafood at the scene!" Wang Ruoyu, secretary of the Party branch of Changgong Village, Lincheng Town, Lingao County, said, "At present, the village is actively moving closer to the leisure and cultural tourism industry. More than 20 villagers are willing to participate in the development of homestays, and many villagers are building new houses to prepare for homestay and catering business. In addition, the village will also carry out research projects. "
The tourist highway around the island has become a pioneering road. The "Listen to the Wind" B&B run by Chen Maosheng, an entrepreneurial youth in Lingao County and Xincun, is located next to the tourist highway, with a good location and beautiful scenery. The rooms during the Spring Festival have been booked out. "The tourist road around the island has revitalized the tourism resources of the entire western line of Hainan, and now our hotel business is by going up one flight of stairs!" Talking about the future development of B&B, Chen Maosheng is full of confidence.
The tourist highway around the island has become the way home. Wang Jinxia, who works in Haikou, is a villager in Futixi Village, Dongying Town, Lingao County. Her village is a well-known garlic planting village. After the tourist highway around the island was opened to traffic, a foreign enterprise invested in the project of "Wave Small Building Supporting Boat Songs" because of its advantages of being close to the tourist highway. Wang Jinxia returned to the village, found a new job as a store supervisor in the food court, and had a tourist meal at home with the villagers.
"In the future, we will continue to enrich the tourism elements of Binhai International Slow City, promote the transformation and upgrading of fisheries and the transfer of fishermen to other industries, create a unique Lingao highway tourism, and drive people along the line to increase their income and get rich." Wang Kaibo, director of the Tourism, Culture, Radio, Film and Television Sports Bureau of Lingao County, said.
At present, Hainan is actively planning to use the tourist highway around the island to drain water, do a good job in connecting the existing tourism products and resources along the highway, and rely on lighthouses, characteristic fishing villages and beaches along the highway to focus on creating colorful sections of the highway.
More perfect
"I didn’t expect the road around the island to be opened soon, and the infrastructure was so complete." In the parking area of Hongkanling, Qiaotou Town, Chengmai County, Mr. Huang, a tourist, experienced the first fully liquid-cooled super-charging station on the tourist highway around the island. While opening the car charging port, he logged into the "Hainan Charging" WeChat applet with his mobile phone, scanned the code and took the gun, and soon charged the car.
To enjoy the beautiful scenery on the road, a perfect public service package is essential. "There are 70 observation decks and parking areas in the whole line of the tourist highway around the island. At present, 45 observation decks have all been opened to tourists, 21 parking areas have been put into use, and the remaining 4 parking areas are also accelerating construction." Huang Peng, chief engineer of Hainan Provincial Department of Transportation, said that each observation deck has a small parking belt on the roadside for tourists to park temporarily, and some parking areas also have charging parking spaces to replenish new energy vehicles.
"At present, it is still the relatively primary version 1.0 of the tourist highway around the island, and we will continue to upgrade and update it in the future." Huang Peng introduced that in the next step, Hainan will optimize road network coordination, strengthen maintenance management, improve safety and emergency protection, strengthen the linkage between information wisdom and resource development, and deeply promote the "fine decoration" of Hainan’s tourist roads around the island.
Hainan’s tourist highway around the island is characterized by offshore, and a good marine environment is equally important.
"In recent years, Hainan has strengthened the protection and construction of beautiful bays, and the quality of marine ecological environment has continued to improve. In 2023, the water quality in Hainan’s coastal waters was generally excellent." Di Weijie, deputy director of the Department of Ecology and Environment of Hainan Province, said that in order to better protect the beautiful bay, Hainan has coordinated the verification and rectification of sewage outlets into the sea and the prevention and control of mariculture pollution, and has included 1985 sewage outlets into the sea in the supervision list, urging coastal cities and counties to carry out investigation and rectification. At the same time, the mandatory local standard "Aquaculture Tailwater Discharge Standard" will be implemented to further standardize the aquaculture tail water discharge and environmental supervision.
In order to maximize the value of tourist roads around the island, on December 25, 2023, the Interim Measures for the Management of Tourist Roads in Hainan Province was officially promulgated to systematically guide and standardize the development of tourist roads. Hainan will also draw up plans to lead the development of tourism, such as the Industrial Development Plan of Tourism Highway Around the Island Version 2.0, the Development Plan of Kangyang Tourism Industry, and the Tourism Product System Plan of Tropical Rainforest National Park Belt around Hainan.
On January 17th, Hainan Provincial Department of Tourism, Culture, Radio, Film and Sports released the LOGO (logo) of Hainan Island Tourism Highway-"Pearl of the South China Sea" to the world. In LOGO modeling, the combination of waves and roads looks like a crown and a beautiful garland, and the billowing waves seem to hold up a pearl. "We hope to enhance the awareness and recognition of the external image of Hainan Island Tourism Highway through brand identification." According to the relevant person in charge of the Tourism Department of Hainan Province, this year, Hainan will carry out the publicity and promotion of Hainan Island Tourism Highway (version 1.0), hold the theme contest of "Finding Wonderful Four Seasons" and other activities, and strive to "brand" the island tourism highway, coastal attractions and post stations, attract more tourists to the "pearl necklace" of the island tourism highway, and strive to build a "golden signboard" of Hainan International Tourism Consumption Center.
