What are the new products of Xiaomi TV in 2023? Summary of Xiaomi TV new products in 2023

This year, Xiaomi has launched a variety of new TV products –Xiaomi TV entry-level A series, main S series, master high-end seriesWait for the product line to be updated. So what are the new products of Xiaomi TV in 2023? This article will summarize the new products of Xiaomi TV in 2023 for you.

Xiaomi TV new product summary 2023

1. Xiaomi TV A series (competitive version): the main 120Hz high refresh rate, the cost-effective choice for entry

In 2023, a new competitive version of the A series will be launched, covering 55, 65, and 75-inch models. The Xiaomi TV competitive version features a high refresh rate of 120Hz, which can increase the screen swipe rate from 60Hz to 120Hz under the input of the HDMI signal source.

In terms of audio and picture, Xiaomi TV Competitive Edition has a 4K resolution of 3840 * 2160, with a color level of 2 ° E and a color gamut of 78% DCI-P3; the audio power is 2x10W, and it supports DTS sound decoding.

In terms of performance configuration, Xiaomi TV Competitive Edition uses a quad-core A35 processor, provides 2 + 32GB storage, supports 2.4G & 5G dual-band WiFi, and supports USB 2.0, HDMI 2.0, and Bluetooth 5.0.

In terms of system, Xiaomi TV Competitive Edition has a built-in MIUI TV, which can be controlled by smart devices through Xiao Ai and supports far-field voice.

Attached: Xiaomi TV A75 Competitive Edition Product Comparison Table – 75-inch Model Comparison

Second, Xiaomi TV S/S Pro series: 55/65/75/85/100 inches full coverage, the first Xiaomi Surging OS

Mi TV S

This year’s Xiaomi TV S series premiered, with four models of 55-inch, 65-inch, 75-inch, and 85-inch available.

The Xiaomi TV S series focuses on game performance, with a 144Hz high refresh rate, 120Hz MEMC motion compensation, dual-channel HDMI2.1 + VRR, etc., and is compatible with the new generation of Xbox game console Xbox Series XIS, supports Dolby Vision and Dolby Atmos game experience, and can automatically identify and switch game modes. At the same time, the Xiaomi TV S series has passed FreeSync Premium certification, and the latency can be as low as 4ms.

In terms of audio and picture, Xiaomi TV S series is 4K resolution, and the chip supports 4K HDR decoding, which can display 1.07 billion colors, with a color gamut of 94% DCI-P3 and Delta E Technologies 2. In addition, Xiaomi TV S series supports AI-SR image algorithm, Dolby Vision · Panorama sound and DTS: X, with 25W audio.

In terms of performance configuration, Xiaomi TV S is equipped with a quad-core A73 processor, 3GB + 32GB storage, and supports 2.4G & 5G dual-band WiFi, HDMI 2.1, and USB 3.0.

In terms of system, Xiaomi TV S series has built-in MIUI TV, which supports "Xiao Ai Classmate" far-field voice control. In addition to Andriod, iOS mobile phone screen projection, Windows, MAC notebook screen projection, it also supports NFC screen projection, which can realize "one-touch projection". On Xiaomi TV S, users can download and install application software through the Dangbei market to expand more entertainment audio and video functions.

Xiaomi TV S Pro

Xiaomi TV S Pro released new products with 65-inch, 75-inch, 85-inch, and 100-inch giant screens.

It is worth mentioning that in October this year, Xiaomi officially announced at the new product launch that the Xiaomi TV S Pro 85 will be integrated into the latest Xiaomi Surging OS, becoming the first TV product to be integrated into the system.

The three models of Xiaomi TV S Pro 65/75/85 inches focus on Mini LED thousand-level partitions, with a maximum of 1440 partitions.

In terms of audio and picture, Xiaomi TV S Pro has a 1 billion color display, supports 4K 144Hz ultra-high brush, variable refresh rate and MEMC motion compensation, supports 240Hz in competitive mode, and has passed Dolby IQ, HDR10 +, IMAX Enhanced and other authoritative certifications.

In terms of image quality adjustment, Xiaomi TV S Pro is equipped with a master image quality engine, including a full-stack color engine, a contrast enhancement engine, a global light control engine, a color level engine, a dynamic clarity engine, a multi-screen color engine, etc., to adjust and optimize the image quality from many aspects.

In terms of performance configuration, Xiaomi TV S Pro uses a quad-core A73 processor, is equipped with 4GB + 64GB storage, supports dual HDMI2.1, USB 3.0, WiFi 6, and also has professional game display certification, which can achieve ultra-low latency of 2ms.

In terms of system, ZNDS smart TV network learned from the official that the current Xiaomi TV 65/75/85 inches are connected to Xiaomi Surging OS, and the system has been optimized in many aspects, including memory occupation, the number of non-uninstallable applications, startup speed, and application fluency.

Xiaomi TV S Pro 100-inch giant screen has 384 partitions, supports 1.07 billion color primary color display, color gamut is DCI-P3 94%, color level Delta E Technologies 2; equipped with Xiaomi self-developed image quality algorithm, including self-developed full-stack color algorithm, self-developed contrast enhancement algorithm, self-developed partition light control algorithm.

In terms of sound quality, the Xiaomi TV S Pro 100 is equipped with a 2 * 15W stereo, 8 sound units, and supports Dolby Vision and Panorama dual Dolby sound effects.

In terms of game performance, Xiaomi TV S Pro 100 supports 4K 144Hz high refresh rate, supports 240Hz refresh rate when turning on competitive mode, supports VRR variable refresh rate, MEMC motion compensation, and can achieve 4ms ultra-low latency through FreeSync ? game display certification. In terms of performance configuration, Xiaomi TV S Pro 100 adopts quad-core A73 processor, storage is 4 + 64GB, supports 2.4G & 5G dual-band Wi-Fi, dual-channel HDMI2.1, USB3.0.

In terms of system, the Xiaomi TV S Pro is equipped with MIUI TV.

So far, the Xiaomi TV S/S Pro series includes 55-inch-100-inch models, with a price range of 2,000 yuan-13,000 yuan. As a star product series, it can meet the purchase needs of most consumers.

III. Xiaomi TV Master Series: 1000-level partition Mini LED, heterosexual packaging design

In April this year, Xiaomi TV Master 86 "Mini LED new product was officially released, equipped with Xiaomi self-developed master image quality engine, known as" Xiaomi TV 10 years of image quality adjustment ", which can reconstruct Xiaomi TV image quality algorithm system from the bottom, so that brightness, light control, contrast, color, color standard cross-generational improvement.

The Xiaomi TV Master 86 "Mini LED has 6480 Mini LED lamp beads, with a partition number of 1080, a peak brightness of 2000nits, a pure black brightness as low as 0.0001nits, and a contrast ratio of 6700,000:1. It has a 4K 144Hz refresh rate, 99% DCI-P3 color gamut, and a color level of 0.8. It supports Dolby Vision, IMAX ENHANCED, and a new Filmmaker Mode.

In terms of sound effects, the Xiaomi TV Master 86 "Mini LED has a 9-unit crossover speaker, which can provide 70W surging sound waves + 20W subwoofer; independent center channel design, enhanced dialogue, and a stronger sense of vocal positioning; equipped with Dolby Atmos.

In terms of performance configuration, the Xiaomi TV Master 86 "Mini LED uses a quad-core A73 processor, has 4GB + 64GB storage, and supports full-blood HDMI2.1×2 and USB3.0.

System-wise, the Xiaomi TV Master 86 "Mini LED is equipped with MIUI TV, which supports mobile phones, notebooks, and Xiaomi TV assistant software projection (Android only).

In addition, the unique packaging design is also a major promotion point for the Xiaomi TV Master 86 "Mini LED. The design is intended to solve the problem of difficulty in entering the elevator for large-screen TVs. It adopts a unique diamond corner cutting design to reduce the packaging volume while having higher strength and cushioning performance. According to the official, the elevator pass rate of the Xiaomi TV Master 86" Mini LED is 99.9%.

That’s it."What are the new products of Xiaomi TV in 2023? Summary of Xiaomi TV new products in 2023"In the third quarter of 2023, Xiaomi (including Redmi) TV shipments approached 1.90 million units, with a share of 21.6%, still firmly occupying the first place in the market. From the perspective of new product releases, Xiaomi TV 2023 products include low, medium and high-end different price points, covering more comprehensive sizes, high cost performance, and innovative game TV, heterosexual packaging design, etc., and launched Xiaomi Surging OS, which is worthy of being purchased as the best choice.

In addition, considering Xiaomi’s product size layout and industry data, it can be seen that large-screen TVs have become the first choice for many consumers. In addition to large-screen TVs over 85 inches, intelligent projection products with smaller space requirements can also provide a more immersive and stunning viewing experience.

At present, the competition in the intelligent projection track is very intense. In the rapidly developing laser projection track, Dangbei Projection has occupied more than half of the share earlier, namely"For every 2 laser projections sold, 1 is a Dangbei projection"In 2023, Dangbei released a variety of new laser projection products, includingDangbei X5 laser projectionEquipped with ALPD laser display technology, while achieving 2450CVIA lumens high brightness, it avoids problems such as speckle and dispersion, and the quality-price ratio reaches a new high.

Dangbei X5 laser projection

Related reading:

Lotus Technology: China TV Market Brand Shipments in Q3

Lotus Technology: Dangbei released two laser projections, X5 and D5X Pro, and the medium telephoto market will exceed 300,000 units this year

315 Cases | Ten Typical Cases of Consumers’ Association’s Maintenance of Consumer Fairness in 2020-2021

In order to thoroughly implement the spirit of the Sixth Plenary Session of the Nineteenth CPC Central Committee and the Central Economic Work Conference, adhere to the people-centered development idea, promote common prosperity in high-quality development, promote social fairness and justice, and safeguard the legitimate rights and interests of consumers, the China Consumers Association has determined "2020-2021" on the basis of cases submitted by local consumer associations and recommendations by relevant experts.Ten typical cases of annual consumer association organization maintaining consumer fairness. "

In 2020-2021, the top ten typical cases of consumer justice organized by Consumers Association covered the current hot issues of consumer rights protection, including the inability to shut down the startup advertisement of smart TV, the compulsory tying of gas insurance by gas companies, the difficulty of refunding the loan due to the low-cost drainage of photo studios, the difficulty of stopping the business of training institutions without authorization, the charging of tolls for car maintenance parts, the tattoo of minors without the consent of guardians, the delay of refund due to force majeure by foreign airlines, and the difficulty of making an appointment for pre-sale foot bath bags.

These cases reflect the unfair phenomena in the field of consumption from different angles, such as compulsory transactions, unfair and unreasonable charges, overlord clauses and unfair treatment. Operators should take this as a warning, be honest and trustworthy, abide by public morality, be good at science and technology, operate according to law, care for the weak, treat each other equally, do not abuse their dominant position, and do not use technical means to infringe, and truly implement the principle of fairness in all aspects of production, publicity, contract, sales and after-sales, so that consumers can feel substantive fairness.

Consumption fairness is an important embodiment of social fairness and an important content of achieving common prosperity. When purchasing goods or receiving services, consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement, and have the right to refuse the compulsory trading behavior of operators. China Consumers Association calls on all relevant sectors of society to take active actions to urge operators to strictly implement legal provisions, earnestly assume social responsibilities, pay more attention to the protection of consumers’ rights and interests, jointly promote consumer fairness, and constantly enhance consumers’ sense of acquisition, happiness and security.

Case 1: Public interest litigation case in which smart TV startup advertisements cannot be closed.

[Brief introduction of the case]

Since the second half of 2019, Jiangsu Consumer Rights Protection Committee will carry out a series of investigations, interviews and litigation actions to protect the rights of smart TVs. On December 12, 2019, Lerong Zhixin Co., Ltd., a subsidiary of LeTV, which refused to rectify, filed a consumer civil public interest lawsuit in accordance with the law, requesting the court to order the defendant to provide the smart TVs with boot advertisements that it sold with the function of turning off the boot advertisements with one button. After the first trial of Nanjing Intermediate People’s Court and the second trial of Jiangsu Higher People’s Court, in March 2021, Jiangsu Consumer Protection Committee won the case. During this period, Jiangsu Consumer Protection Committee and china electronic chamber of commerce jointly issued the group standard "Technical Specification for Smart TV Start-up Advertising", which is conducive to better leading the healthy development of smart TV industry.

[Expert Comments]

The widespread problem that the startup advertisement can’t be closed in the smart TV industry has been criticized by the society. Consumers’ Association launched a series of actions against this hot consumption issue, urged many operators with similar behaviors to rectify, and filed public interest litigation against enterprises involved who refused to rectify, which played a good educational warning role, effectively safeguarded consumer fairness, protected the legitimate rights and interests of many unspecified consumers, and promoted the development of related industry norms.

[Guidelines for Rights Protection]

Smart TV power-on advertisements are forcibly implanted and cannot be closed, which seriously affects consumers’ viewing experience, and also violates "operators shall not send commercial information to consumers without their consent or request, or consumers expressly refuse" and "using the Internet to send and publish advertisements shall not affect users’ normal use of the network. Advertisements published in the form of pop-ups on Internet pages should be marked with a closing sign to ensure one-click closure. Operators of smart products should establish the value concept of science and technology for good, operate in good faith and abide by the law, ensure consumers enjoy equal consumption rights, and put an end to the use of technical means to implement compulsory transactions.

【 Related Law 】

Articles 9, 10, 29, paragraph 3 and 47 of People’s Republic of China (PRC) Consumer Protection Law, article 44, paragraph 2 of People’s Republic of China (PRC) Advertising Law, article 58, paragraph 1 of People’s Republic of China (PRC) Civil Procedure Law, and articles 1, 2 and 13 of the Supreme People’s Court’s Interpretation on Several Issues Concerning the Application of Laws in the Trial of Consumer Civil Public Interest Litigation Cases.

Case 2: Compulsory tying gas insurance case of gas company

[Brief introduction of the case]

On March 31, 2021, Mr. Xia, a consumer in Yunmeng County, Xiaogan City, Hubei Province, complained that when he applied for natural gas installation, the staff of the gas company forced consumers to buy gas insurance 300 yuan first, otherwise they would not install gas equipment. After Mr. Xia was forced to pay the fee, the gas company did not issue an invoice or receipt. After receiving the complaint, Yunmeng Consumer Council interviewed the gas company and pointed out that it is its due obligation to install natural gas equipment. Whether to buy gas insurance should be chosen by consumers, and the gas company has no right to force it. After mediation, the gas company refunded the consumers’ gas insurance fees, and rectified the problem of compulsory bundling.

[Expert Comments]

Compulsory tying in the field of public services not only harms the rights and interests of many consumers, but also is suspected of violating the Anti-Monopoly Law. Gas companies engaged in business activities shall not abuse their dominant market position, force tying or attach unreasonable trading conditions to transactions. Consumers’ associations perform their duties according to law, urge operators to correct illegal acts, effectively correct unfair consumption and safeguard the interests of many consumers.

[Guidelines for Rights Protection]

Consumers have the right to fair trade according to law and have the right to refuse the compulsory trading behavior of operators. Operators shall protect the legitimate rights and interests of consumers, and shall not set unfair and unreasonable trading conditions or force transactions. When consumers ask for purchase vouchers or service documents such as invoices, operators must issue them. Because of its public welfare nature, the state has invested public resources in the field of public services, and operators should pay more attention to the fairness of consumption, and must not arbitrarily bundle and charge fees on the basis of state statutory fees in violation of the law, thus harming the legitimate rights and interests of consumers.

【 Related Law 】

Article 17 of the Anti-Monopoly Law and Articles 4, 9, 16 and 22 of the Consumer Protection Law.

Case 3: Low-cost drainage of photo studio induces the handling of consumer loans.

[Brief introduction of the case]

In December, 2019, two college students signed up for the advertisement of Yan Yu Photography Company to experience costume photography for 19.9 yuan on a short video. After arriving at the store, I couldn’t stand the salesman’s promotion. I signed a photography order agreement of 1,100 yuan and a "supplementary agreement" of 1,588 yuan and 24,000 yuan to upgrade clothes, films and photo albums. The clerk also guided the two people to open the online loan service to borrow money for consumption. In the end, the two paid most of the expenses, leaving 5,900 yuan unpaid. During the filming and the night of departure, the two repeatedly proposed to delete photos and lower the package standard, which was rejected by the store for various reasons. In the absence of mediation, the Shanghai Consumer Protection Committee will guide the Hongkou District Consumer Protection Committee to support consumer prosecution. In February, 2021, Shanghai Hongkou Court decided to cancel the 1100 yuan order agreement and 24,000 yuan supplementary agreement signed by both parties, and the photo studio returned 18,600 yuan to consumers. The studio also promised to modify the terms of the contract format, so that customers can unconditionally cancel the contract within 24 hours after signing the contract.

[Expert Comments]

In the name of low-cost experience, merchants attract consumers to place orders by means of short videos and other promotional channels. In fact, in the process of providing services, they heavily induce consumers to increase prices and upgrade, make consumption decisions that go against their true intentions, and even induce college students to handle consumer loans beyond their ability to repay loans, which seriously damages the legitimate rights and interests of consumers. Consumers’ Association supported consumers to win the lawsuit by requesting the support of the district procuratorate and contacting the district judicial bureau to appoint public interest lawyers, which effectively safeguarded consumers’ legitimate rights and interests and promoted social fairness and justice.

[Guidelines for Rights Protection]

Operators should strictly abide by the laws and regulations, abide by business ethics, be honest and trustworthy, operate legally, and put an end to low-cost arbitrage, price increases at different levels, and restrict and mislead consumers. Microfinance companies should earnestly implement the Notice on Further Standardizing the Supervision and Management of College Students’ Internet Consumer Loans, strengthen marketing management, strictly review the pre-loan qualifications, strictly implement the second repayment source of college students, strictly control the credit qualifications of college students, and must not use deceptive, misleading or induced publicity to induce college students to apply for consumer loans. The vast number of consumers should keep a clear head about low-price sales, rationally consume according to their own consumption power, and avoid the trap of excessive consumption and high loans.

【 Related Law 】

Articles 563, 565, 566 and 770 of the Civil Code of People’s Republic of China (PRC), and Articles 4, 8, 9 and 10 of the Consumer Protection Law.

Case 4: It is difficult for a training institution to suspend business without authorization for refund.

[Brief introduction of the case]

Since May 2021, Chongqing Consumer Rights Protection Committee and Qianjiang Consumer Rights Protection Committee have successively accepted 151 consumers’ complaints that Chongqing Yunhan Art Training Co., Ltd. suddenly closed down after collecting consumer training fees and did not return the remaining training fees. On August 19th, Chongqing Consumer Protection Committee and Qianjiang District Consumer Protection Committee supported consumers to file a class action lawsuit with Qianjiang District People’s Court, and coordinated lawyers to provide litigation agency services for consumers. On November 17, the Qianjiang District People’s Court of Chongqing held a public hearing to hear the case. In the final judgment, the defendant will refund the consumer training fee within ten days from the effective date of the judgment.

[Expert Comments]

It is a prominent infringement problem in recent years that off-campus training institutions collect training fees, refuse to perform their duties and do not refund the remaining training fees. This kind of case involves a large number of consumers and has great social security risks. The two-level consumer associations actively responded and took the initiative to help consumers file class actions and achieved good results, which played an important leading role in maintaining social stability and promoting consumer fairness.

[Guidelines for Rights Protection]

Off-campus training institutions shall strictly implement the Notice on Strengthening the Supervision of Off-campus Training Institutions’ Pre-charging, and shall not charge fees for more than 3 months or 60 class hours in a lump sum or in the form of recharge or sub-card. For the training institutions, the pre-paid fees are fully included in the scope of supervision, and risk management and control are carried out through bank custody and risk margin. Strict training loan management, it is forbidden to induce installment loans to pay off-campus training fees. Consumers should pay attention to identifying the qualifications of training institutions, carefully consulting the contents of contracts, beware of consumption risks, pay attention to retaining evidence, and safeguard their rights and interests according to law.

【 Related Law 】

Articles 471 and 577 of the Civil Code of People’s Republic of China (PRC), and article 53 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests.

Case 5: The case of automobile maintenance spare parts with fake parts as real ones.

[Brief introduction of the case]

In March 2021, Ms. Gui, a consumer, chose an offline repair shop for routine maintenance through an online car maintenance platform, which cost a total of 6,000 yuan. However, the front and rear four brake discs and front wheel brake pads replaced by the auto repair factory were not the original parts promised, and the 20,000-kilometer front brake disc will still be used for replacement, which is suspected of over-maintenance. After mediation by Nanjing Consumers Association, the auto repair factory apologized to the consumers and made a refund of one compensation and three compensation.

[Expert Comments]

The chaos in the field of automobile maintenance is frequent, and the key lies in the dishonesty and disobedience of some operators. Due to opaque information, consumers lack professional knowledge and consumption experience, and it is difficult to see through all kinds of routines in the automobile maintenance industry. Through the professional support of the automobile professional committee, the Consumers Association helps consumers to obtain punitive damages, effectively safeguarding the legitimate rights and interests of the disadvantaged consumers.

[Guidelines for Rights Protection]

Automobile maintenance operators should earnestly improve their awareness of the rule of law, ensure the quality and quantity, keep their promises, buy and sell fairly, and provide sincere service, so as to prevent the fake from being genuine, excessive maintenance and cheating consumers. The vast number of consumers should pay attention to check the qualification of the garage before maintenance and understand the basic knowledge of automobile maintenance; When maintaining, a written contract should be signed to specify the repair items, prices, accessories and warranty period. After maintenance, it is necessary to check in time, and ask for invoices, expense lists, accessories vouchers, etc. Once it is found that the auto repairer has excessive maintenance and fraud, it is necessary to complain and report in time and protect rights according to law.

【 Related Law 】

Articles 7, 8, 10, 20 and 55 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests.

Case 6: The case of toll collection for limited-time traffic when highway cards are set up.

[Brief introduction of the case]

In September, 2021, according to the clues reflected by consumers, the Consumers Association of Inner Mongolia Autonomous Region found that a cultural tourism company set up checkpoints on two highway routes, the national highway and the provincial highway, and charged the 120 yuan fee for each passing vehicle in the form of a stop deposit. If it did not pass through the road within a limited time (12 kilometers for 25 minutes and 38 kilometers for 60 minutes), the deposit would not be refunded. In response to the company’s illegal behavior, the Inner Mongolia Consumers Association, together with lawyers from the lawyers’ group and TV reporters, conducted investigation and evidence collection, held discussions with local transportation, cultural tourism and other departments, and urged the company to immediately rectify the illegal behavior and dismantle the two highways as soon as possible. In October, 2021, the company dismantled the road cards on the national and provincial roads.

[Expert Comments]

In some places, illegal card setting fees often appear, which not only increases the burden on consumers, infringes on the legitimate rights and interests of many unspecified consumers, but also restricts the choice of reasonable consumption such as eating and living along the way. The practice of time-limited traffic will also adversely affect the traffic order and driving safety of passing vehicles and, to a certain extent, destroy the impression of foreigners on the local area. Consumers’ Association urged the operators involved in litigation to rectify according to law, avoided economic losses for many consumers, cleared the "roadblock" of arbitrary charges, and achieved good social effects.

[Guidelines for Rights Protection]

Highways are protected by the state, and no unit or individual may illegally occupy them, or illegally set up checkpoints, collect fees, impose fines or intercept vehicles on highways. Operators can’t make use of infrastructure such as highways, illegally set up checkpoints to collect fees, or illegally charge extra fees and set their own punishment measures, which will undermine road traffic safety and traffic order. When consumers find such illegal acts, they should promptly complain and report them in order to effectively stop and correct them.

【 Related Law 】

Article 9 of People’s Republic of China (PRC) Highway Law, Articles 9, 10 and 16 of People’s Republic of China (PRC) Consumer Protection Law.

Case 7 Tattooing a minor without guardian’s consent

[Brief introduction of the case]

In July 2021, Ms. Lin, a consumer, accidentally discovered that her 13-year-old daughter had tattoos on her thighs and chest. There are patterns, Chinese characters and letters in these tattoos, which are all kinds, which are incompatible with their childish faces. Under questioning, I know that the child spent 700 yuan getting a tattoo in a tattoo shop. Ms. Lin refused to ask the merchant to refund the tattoo fee, so she complained to Zhenhai Branch of the Consumer Council of Licheng District, Putian City, Fujian Province. The staff of Zhenhai Branch pointed out that the operators tattooed the consumers without the consent of their legal guardians, which infringed on the physical and mental health of minors. After mediation, the merchant refunded Ms. Lin’s 700 yuan tattoo fee.

[Expert Comments]

Tattooing may hinder minors’ further education, enlistment and employment, and adversely affect minors’ rights such as health, development, protection and social participation. The 13-year-old minors are immature and belong to people with limited capacity for civil conduct. Their age, intelligence and social experience are still unable to judge the possible damage and influence of tattoos on themselves. The behavior of purchasing tattoo services is beyond their age and intelligence. It is of great significance for consumers’ associations to organize mediation according to law to standardize business operations, protect the legitimate rights and interests of minors and care for their physical and mental health.

[Guidelines for Rights Protection]

Protecting the legitimate rights and interests of minors is the common responsibility of the whole society. Business operators should fulfill their duty of care when providing commodities or services to minors. Parents, as legal guardians, should guide minors to establish a correct concept of consumption. Minors engage in consumption that is incompatible with their age and intelligence privately. Without the consent and ratification of guardians, their consumption behavior is invalid, and guardians have the right to ask operators to refund the paid price or make corresponding compensation.

【 Related Law 】

Articles 19, 22, 23, 128 and 145 of the Civil Code of People’s Republic of China (PRC), and Articles 7, 11 and 18 of the Consumer Protection Law of People’s Republic of China (PRC).

Case 8 Foreign Airlines Delayed Refund Due to Force Majeure

[Brief introduction of the case]

On March 7, 2020, consumer Ms. Wang spent 2093 yuan on a domestic booking website to buy a foreign airline ticket. Due to the cancellation of the epidemic flight, Ms. Wang only received a refund of 167 yuan according to the airline refund regulations. Ms. Wang complained to the Consumers Association of Chaoyang District, Beijing after many unsuccessful communication with booking websites and airlines. After investigation, the airline introduced a refund policy on March 19, saying that those who cannot make a trip after March 19 can only change their tickets and cannot refund their tickets. Chaoyang District Consumers Association pointed out that it is not the responsibility of consumers to cancel flights due to force majeure, and consumers should not bear the risks alone. On April 15th, the airline announced that tickets booked before May 31st can be changed or exchanged for travel vouchers. If they are not changed or exchanged for travel vouchers, they can be refunded two years later. Chaoyang District Consumers Association believes that this policy still does not comply with the relevant laws of China and should continue to be rectified. In the end, the booking company and the airline, with the consent of consumers, negotiated and decided to fully refund the purchase money of consumers within two months. The airline also canceled the period of refund after two years in the refund clause and revised it to "If you can’t travel, you can still apply for a refund without handling fees".

[Expert Comments]

It is a typical unfair format clause that airlines cancel flights because of the epidemic but ask consumers to bear all the losses. When conducting business in China, foreign business operators should abide by Chinese laws and regulations, treat consumers fairly and effectively protect their legitimate rights and interests. Consumers’ Association is not afraid of difficulties, communicating with airlines and booking websites in time, effectively resolving consumer disputes, not only safeguarding consumers’ legitimate rights and interests, but also prompting foreign operators to cancel unfair format clauses, which has a good demonstration significance.

[Guidelines for Rights Protection]

If the purpose of the contract cannot be achieved due to force majeure, the consumer may terminate the contract. According to the influence of force majeure, the liability may be exempted in part or in whole. Where a business operator advocates continuing to perform or modifying or supplementing the contents of goods or services on the basis of the original agreement, it shall obtain the consent and consensus of consumers. Operators shall not make unfair and unreasonable provisions such as excluding or restricting consumers’ rights, reducing or exempting operators’ responsibilities, and aggravating consumers’ responsibilities through standard clauses. Otherwise, its content is invalid.

【 Related Law 】

Articles 563 and 590 of the Civil Code of People’s Republic of China (PRC) and Article 26 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests.

Case 9 Pre-sale Foot Bath Bag Annual Card is difficult to make an appointment without refund.

[Brief introduction of the case]

From March to August, 2021, Cicheng Consumer Protection Branch of Jiangbei District Consumer Protection Committee of Ningbo received 15 complaints from consumers asking for a refund from a foot bath company. Consumers claim that the company sells a 1300-yuan annual subscription card on the Internet platform, claiming that with this card, you can enjoy free foot baths in various foot bath shops in Ningbo for 365 days. When consumers actually use it, the store always refuses to make an appointment on the grounds that the quota of the day has been used up. The consumer asked for a refund, but the company refused on the grounds that the card would not be refunded once it was sold, and the final interpretation right belonged to the merchant. After receiving the complaint, Cicheng Consumer Protection Branch interviewed the person in charge of the company, pointing out its problems such as excessive card issuance, insufficient reception capacity and unfair format terms. After mediation, the company refunded 15 consumers.

[Expert Comments]

Prepaid consumption often faces difficulties in guaranteeing the quality of service, easily getting a refund when buying, too many restrictions in the "overlord clause", and operators closing stores and "running away" without authorization, which leads to the damage of consumers’ rights and interests. In this case, the Consumers Association organized timely interviews and mediation according to law, which effectively corrected the illegal acts of operators and safeguarded the legitimate rights and interests of many consumers.

[Guidelines for Rights Protection]

Operators to carry out prepaid business should reasonably evaluate the number of card issuance and service ability to ensure the purchasing experience of consumers; When formulating format clauses, notices, statements and shop notices, the rights and obligations of both parties shall be agreed fairly and reasonably, and unfair and unreasonable provisions shall not be made to harm the legitimate rights and interests of consumers. When consumers make prepaid consumption, they should do what they can, keep calm and rational, and avoid one-time high recharge; Before payment, it is necessary to sign a written agreement with the operator to clarify the rights and obligations, focusing on the details of the prepaid card, such as the amount, function, scope of application, validity period, refund conditions, liability for breach of contract, etc., especially the termination of service and transfer restrictions. The verbal commitment to the merchant should be written into the agreement, and the bill should be requested in time after each consumption. Found illegal behavior, abnormal operation, timely complaints and reports.

【 Related Law 】

Articles 26 and 53 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests.

Case 10 The jewelry store oversold the elderly consumers.

[Brief introduction of the case]

In August 2021, 60-year-old Ms. Chen was surrounded by several clerks in a jewelry store to promote jewelry while shopping in the mall. After brainwashing, consumers promised to buy jewelry with a total price of 680,000 yuan. Because she didn’t know how to operate the mobile phone, the clerk used Ms. Chen’s mobile phone to transfer 100,000 yuan to her personal account twice. The consumer asked for the bill, and the clerk said that if the consumption was less than 200,000, a receipt could not be issued. Worried that she couldn’t get the paid fees back, Ms. Chen went home to get the bank card, and under the guidance of the clerk, she paid another 100,000 yuan by credit card, and paid a total of 200,000 yuan as a jewelry deposit. There was no contract and signature confirmation in the whole transaction process. After returning home, Ms. Chen felt deeply wrong, and her request for a refund from the jewelry store was rejected, so she complained to Shilong Branch of Dongguan Consumer Council, Guangdong Province. The staff of Shilong Branch interviewed the relevant person in charge of the jewelry store and pointed out that its sales promotion behavior was suspected of deceiving and misleading the elderly who were over 60 years old, and was suspected of infringing consumers’ right to know and fair trade. After mediation, the jewelry store returned the deposit of 185,000 yuan to Ms. Chen, and the remaining deposit of 15,000 yuan was offset by the equivalent items in the store, and the unpaid deposit of 480,000 yuan was no longer pursued.

[Expert Comments]

In this case, the jewelry store clerk used the weakness of the elderly’s lack of social cognition to induce them to buy huge amounts of jewelry and charge a high deposit, and coerced the elderly to go home to withdraw money on the grounds that they could not issue a receipt for less than 200,000 yuan, which seriously infringed on the legitimate rights and interests of the elderly consumers, damaged the consumers’ right to know and fair trade, violated social morality and violated fairness and justice. Consumers’ Association organizes timely interviews with operators, properly handles consumer disputes, and effectively protects the legitimate rights and interests of elderly consumers in a weak position.

[Guidelines for Rights Protection]

Protecting the legitimate rights and interests of the elderly is the common responsibility of the whole society. Operators should abide by social morality and consciously provide special care for the elderly. It is not only against the law to make false propaganda and deceive the elderly, but also to be spurned by the society. Older consumers should pay attention to learning consumer knowledge, improve their awareness of self-prevention, not trust the verbal promises of operators, and be wary of brainwashing sales. Before buying products and receiving services, it is best to consult your children or professionals and relevant departments, and do not covet small profits or impulse consumption. If you find that your rights and interests are damaged, pay attention to retaining evidence and complain about your rights in time.

【 Related Law 】

Article 128 of the Civil Code, Articles 7 and 8 of the Law of the People’s Republic of China on the Protection of the Rights and Interests of the Elderly, Articles 4, 8, 10, 20 and 22 of the Law of People’s Republic of China (PRC) on the Protection of Consumer Rights and Interests.

IDO animation game carnival 45th

  Introduction to the exhibition

  The well-known secondary pan-entertainment platform in northern China is also a secondary entertainment information platform. IDO Comic-Con is a large-scale comprehensive comic-Con, which integrates entertainment, interaction and viewing activities, such as secondary party, restoring the secondary world, face-to-face making friends, meeting with famous guests, exhibition experience of animation and game works, and purchase of derivative products of animation and game. IDO Comic Exhibition is a B+C comprehensive exhibition that opens up animation, games, COSPLAY culture, e-sports, secondary movies, national music and novels. It is a huge resource platform and media platform.

  Exhibition time: May 1, 2024 to May 3, 2024 from 9: 00 to 17: 30.

  Venue: Beiren Yichuang International Convention and Exhibition Center

  Traffic information: Bus 846, 976, 652, etc. can be reached. Go straight for 300 meters from the B2 exit of Rongchang East Street Station on Yizhuang subway line.

  Suitable for people: industrial enterprises and technical practitioners in this field.

BYD’s 1 million SUV was released, named "Looking Up at U8"! And super run U9.

Since BYD looked up to the brand and began to continuously release the preview of R1, this model has become the most anticipated domestic SUV for car riders in recent days. Just this afternoon, "Dare to cross the Milky Way" looked forward to the brand and technology conference held in Shenzhen. Let’s take a look with the car brother.

As we all know, BYD looks to R1 as a brand-new hard-core SUV of BYD’s high-end brand, which will adopt a non-loaded body and be equipped with four-wheel and four-motor independent drive. At this conference, the official name of the new car was: Looking up at U8, while R1, which everyone was familiar with earlier, was just an internal code name.

The appearance of looking up at U8 is still handled by Wolfgang Joseph Eiger, which is basically not much different from the renderings exposed by netizens before. I believe everyone has been psychologically prepared. Officially, this design language is called "dimension door". I have to say that the shape is really unique and highly recognizable, but I don’t know if it can be accepted by most consumers.

Viewed from the side, the square shape of U8 is very eye-catching, and the overall effect is particularly hard-core, with a strong gas field. It is worth noting that in terms of size, the new car has a length of 5300mm and a wheelbase of 3050mm, and it will also provide R20-inch wheels with a tire size of 275/60 R20.

The highlight of the tail modeling is the design of the taillight group, which basically echoes the design of the front face, but fortunately, it is also equipped with welcome lighting language, which adds a lot of sense of ceremony. It’s just a pity that the interior and price of this U8 were not announced at this conference, so that we don’t know what this "million-level" is at present.

In addition to the debut of U8, this brand launch conference officially released its core technology "Easy Sifang", which is based on electric drive, electronic control, battery and fusion perception, and can realize independent control of four motors, extreme anti-skid control and body stability control. The official also claimed that in the future, the "Easy Sifang" technology will be equipped as standard on all models of the brand.

Specifically, as the first mass-produced four-motor drive technology in China, "Easy Sifang" technology is known as the "golden key" to provide users with the ultimate safety, which can accurately control the four-wheel dynamics of vehicles by virtue of the four-motor independent vector control technology, thus breaking the imagination of traditional automobiles and creating a brand-new automobile safety technology system.

Thanks to this technology, the model based on "Easy Sifang" can not only provide users with greater safety redundancy, but also enjoy the ultimate performance and experience. After all, with the independent positive and negative torque output capability of four-motor drive technology, it is not impossible to realize flexible in-situ U-turn function on asphalt roads and other high adhesion roads.

If you think that’s all the content of this conference, it’s a bit hasty. During the egg time, BYD looks forward to launching its second model, which is also based on the "Easy Sifang" platform: looking up at U9.

The new car is positioned in a super sports car, and its appearance design is the same as U8, which uses the design language of "dimension door", and the visual effect is very shocking. It is worth mentioning that the new car will also be equipped with a butterfly door opening mode, and the acceleration of 0-100km/h will reach 2 seconds. I just don’t know why, playing with my brother always feels a bit like McLaren P1.

In any case, this time I hope that the conference will bring a lot of shock to the domestic market. Although many people may still think that BYD’s brand has always focused on the low-end market, it is a bit unacceptable to suddenly raise the price so much. However, it has to be admitted that this also represents the determination of BYD’s brand development breakthrough. Sometimes car companies just lack such courage and courage, not to mention their own brands that have only risen in recent years.

As for the design and interior part of the dispute, the car brother will not discuss it. Looking forward to whether the brand can set off a tsunami of luxury brands in the future, we can only give time and the market an answer.

Editor /Sugeng

Huawei Cloud Zhang Peng: Brand acceleration solutions are deeply empowered, and partners are working together to inject growth momentum into China brands.

   On March 15th, Huawei Cloud & Huawei Terminal Cloud Innovation Summit 2024 corporate brand building theme forum was successfully held in Huangshan, Anhui. At the meeting, Zhang Peng, vice president of Huawei Cloud China and CMO, said that facing the difficulties and challenges of the new era, brand has become one of the driving forces of business growth and corporate culture. To achieve a great brand requires enterprises to change their consciousness, use the right methods, build a good process and embrace brand transformation. I believe that China should have more brands to grow up and give more and better choices to customers around the world.


  Vice President of Huawei Cloud China, CMO Zhang Peng

  How is the Huawei brand tempered by accumulating brand potential energy?

  Brand building has never been achieved overnight, but the result of long-term operation and Excellence. At the event site, Zhang Peng shared the underlying logic of Huawei’s sustained brand growth by combining Huawei’s practical experience in management, marketing and service.

  According to Zhang Peng, Huawei has a clear understanding of its own brand building: First, brand is strategy. Huawei drives business strategy with core values, then drives brand strategy, and then delivers it to customers through integration; Second, the brand is the top project. The strategic direction choice, investment determination and implementation will of enterprise managers play a key role in brand building. Finally, the brand is "played". It includes products, corporate image, marketing communication, service experience and all other sensible elements. Only by delivering tangible value to users can the brand become popular and develop with high quality.

  In terms of management and operation, Huawei has built a brand strategy system driven by value, and a management system and process architecture with process as the core, which also enables the experience to be replicated, enables the excellent to be replicated, and ensures the stable and efficient operation of the business. Based on the need for in-depth insight into market segments, Huawei also introduced the MTL process construction. After the process of "first rigidity, then optimization, and then solidification", the enterprise market gradually changed from the perspective of pure sales to the realization of enterprise goals through "camp", further driving the growth of brand business.

  Brand building "trinity", achieving great brands in the new era

  At present, with the tide of global digitalization, China enterprises are facing unprecedented opportunities for technological innovation, and at the same time, they are also facing various problems in brand building. In the long run, the trend of China enterprises moving towards the high end of the global value chain will not change, and the rise of China brand is imperative, so it is necessary to steadily upgrade brand building.


  Vice President of Huawei Cloud China, CMO Zhang Peng

  Zhang Peng pointed out that brand is a systematic project, which needs to be built and managed by professional methods. Only by perfecting the process architecture and brand system can we achieve a lasting and great brand. At the meeting, Huawei Cloud also released the "Brand Acceleration Solution" with partners, the "Trinity" of brand consultation, brand alliance and intelligent brand marketing solution, and "Yunyun Collaboration" to accelerate brand growth.

  In brand consultation, Huawei continues to open brand management practice methodology for the whole industry, covering brand strategy implementation, diversified brand management, DSTE+MTL process, expert service projects, etc., to help enterprises in various industries effectively enhance their brand power; At the level of brand alliance, Huawei Cloud, Terminal Cloud and Ecosphere partners have joined forces to deepen mutual trust and cooperation, and fully combine brand endorsement, joint marketing, business opportunity sharing, resource collaboration and brand going out to sea to promote the practice of brand building; At the same time, Huawei also provides diversified and differentiated end-to-end brand and marketing solutions, solves the pain points of users in marketing, sales and service through digital means, empowers brand building and promotion with technology, and helps each brand achieve "greatness".

  The times are developing, and brand building should also keep pace with the times. Along the bridge of "Yunyun Collaboration", I believe that China enterprises will be more confident, determined and emboldened. Facing the future, Huawei will also walk side by side with more partners and seek common development, so that more China brands can be seen.

The company’s batch "painting powder" and false creation of "gold medal anchor" were found to constitute unfair competition.

  Workers’ Daily News (Reporter Zou Yiran) Watching live webcasts has now become a daily pastime for many people. However, the "golden anchor" with many fans may be "wet". Recently, the Internet Court in Hangzhou, Zhejiang Province made a judgment on a dispute case involving infringement of the right to disseminate works information on the Internet and unfair competition, and a software service company compensated 1 million yuan.

  Plaintiff Aauto Quicker Company is the main operator of "Aauto Quicker APP". The defendant company is a service provider of live broadcast field control software. According to the original report, the live broadcast field control software service provided by the defendant can centrally control a large number of mobile phones, and batch use the "Aauto Quicker" account to praise, give gifts, comment and pay attention to the designated live broadcast room. The anchor who uses this software can manipulate the "fans" in the live broadcast room artificially, thus creating false popularity and popularity. The defendant’s behavior violated consumers’ right to know and choose, endangered public interests and constituted unfair competition. Therefore, the defendant was required to immediately stop unfair competition, immediately cancel all relevant Aauto Quicker accounts used by him to increase false popularity, and compensate for the loss of 4.56 million yuan.

  The defendant argued that the plaintiff’s subject qualification was flawed and he had no right to file a lawsuit in this case. The defendant has taken the initiative to delete the controversial information of the website involved, stopped the litigation-related business activities and successively refunded the users. There is no malicious infringement, and the plaintiff has no right to cancel the relevant accounts. The alleged infringing software did not cause great economic losses to the plaintiff, and the number of accounts in Aauto Quicker, the number of live broadcasts and the profit made by the plaintiff were not true.

  The court held that Aauto Quicker Company obtained data such as user visits, likes and comments by operating Aauto Quicker software, formed the time and stickiness of users’ use of Aauto Quicker software and products, gathered user traffic and realized benefits through traffic, all of which belonged to Aauto Quicker’s competitive advantage, and such commercial interests should be protected by law.

  The defendant used the alleged infringing software to help Aauto Quicker anchor to make false propaganda about the number of attention, fans, likes and comments on its live broadcast, which led to obvious misleading of consumers, wrong cognition of fictitious data and user evaluation, affected the authenticity of data on Aauto Quicker platform, destroyed the algorithm evaluation and recommendation system of Aauto Quicker platform live broadcast room and the real and honest interactive ecosystem created by Aauto Quicker software, harmed the legitimate rights and interests of other operators and consumers, and disrupted the market competition order.

  Judging from this case, the live broadcast field control software has evolved from the operation of cultivating virtual accounts in batches without real names in the initial stage to the centralized use for "brushing powder" and brushing amount of webcasts after obtaining the authorization of real accounts in batches on the platform, which increases the difficulty and cost of platform governance while facilitating the fraud of live broadcast traffic, and also nourishes the black and gray industrial chain of online account leasing and trading, and should strengthen regulation according to law.

  In the end, the court ruled that the defendant’s behavior constituted unfair competition and ordered him to stop unfair competition and compensate for the loss of 1 million yuan.