From time to time, I brushed the specious "health knowledge" in my circle of friends? Pseudo-science "rumor a mouth", but let professionals "rumor a broken leg"?
Health science information is mixed, which brings a lot of trouble to the public. A few days ago, the National Health and Wellness Commission and other ministries and commissions jointly issued a guiding opinion on establishing and improving the all-media health science knowledge release and dissemination mechanism, which is expected to "strengthen the body and eliminate evil" in a targeted manner.
High-quality knowledge "guarantees supply": positive energy should have "large flow"
In recent years, the health literacy level of Chinese residents has steadily improved, from 6.48% in 2008 to 23.15% in 2020. Accompanied by this, more and more high-quality health science works came out, which created many "explosions" and "big V".
"The health administrative department will support and encourage the medical and health industry and related practitioners to create and publish more and better health science works." The relevant person in charge of the Propaganda Department of the National Health and Wellness Commission said.
According to the above guidance, the health administrative department should increase the supply of health science knowledge, and the websites of medical and health institutions should set up health science columns according to their own characteristics to provide health lectures and consulting services for community residents. In addition, tertiary hospitals should build new media health science accounts such as WeChat Weibo.
The relevant person in charge of the Propaganda Department of the National Health and Wellness Commission also said that health science popularization is a highly social work, and it is not enough to rely solely on the health and wellness departments. It requires the concerted efforts of many departments and the extensive participation of all sectors of society.
For this reason, the guidance has determined a multi-pronged approach: in addition to increasing the supply of health science knowledge, publicity, online information, radio and television departments should carry out publicity and popularization of health knowledge, the media should carry out public welfare publicity of health knowledge, and social organizations should be encouraged to actively carry out health science dissemination activities.
According to Chang Chun, a professor in peking university health science center, the guidance will further guide and encourage all parties to spread health science, especially media organizations and self-media. "Why to do it, how to do it, and what are the requirements provide a guide for all parties."
Clarify "Fake Popular Science" in time: Let Pseudoscience have nowhere to hide.
COVID-19 can be prevented by drinking tea, and Covid-19 can be eliminated by taking a hot bath frequently … Since the outbreak, the public’s demand for health knowledge has become increasingly strong, but some "fake science popularization" occasionally rub hot spots and earn traffic.
In this regard, the guidance puts forward that the health science information produced, published and disseminated should also be compiled and reviewed by experts in the corresponding fields and meet the relevant requirements.
At the same time, the publicity, online information, radio and television departments will work with the relevant departments such as health, traditional Chinese medicine, etc. to guide the subjects of health science knowledge release and dissemination to strengthen the audit of the release and dissemination of health science knowledge information, delete false health information in time, and prevent misleading the masses.
Yang Yujun, dean of the Institute of Media and Public Affairs of China Communication University, said that the relevant authorities should intensify their efforts to crack down on rumors, especially those who make rumors just for the sake of traffic. At the same time, the mainstream media should play the role of authoritative voice and final decision, and create more sources that the public can trust.
"Experts will also be organized to clarify and correct false information that has a wide spread and is harmful to public health." The relevant person in charge of the Propaganda Department of the National Health and Wellness Commission said.
On October 14, 2021, in the community cultural activity center of Chiling Road, Changsha, medical staff distributed health science manuals to the elderly. (photo by Xinhua News Agency reporter Chen Zeguo)
Play the role of expert database: help build a healthy China.
In February, 2020, the Office of the Action Promotion Committee of Healthy China established a national health science expert database. More than 1,000 experts from more than 30 fields, including health education, public health, clinical medicine, sports nutrition and traditional Chinese medicine, became the first members. Provincial health science expert database has also been established.
"It is very important to gather a group of professionals who have feelings, understand medicine and spread." Yang Yujun said.
According to the guidance, the health administrative department will continue to attract experts with high professional and technical level and social influence, enthusiastic about health science popularization and communication work into the health science popularization expert database through the recommendation of various units, and announce the list to the public in batches.
"Professionalism will bring great advantages." Chang Chun has done a sample study and found that short videos of popular science made by medical professionals are often highly recognized by the audience. At the same time, she suggested that the expert database should be further moved and alive, and it can be dynamically managed through a reasonable incentive mechanism.
The relevant person in charge of the Propaganda Department of the National Health and Wellness Commission said that when the media are encouraged to carry out health science popularization activities, members of the national health science popularization expert database will be invited first, and experts will be included in the audit team of health programs, columns and health public service advertisements to jointly help build a healthy China. (Reporter Dong Ruifeng)
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