Beijing BJ60 official picture exposure, standard four-wheel drive/three differential locks

  International Online Car Channel News: On April 7, the official picture of Beijing off-road BJ60 was exposed. The new car inherits the design elements of Beijing Automobile Family. The front face is a five-hole middle net, and the U-shaped barrier is fully LED, bringing the feeling of a hardcore SUV. The new car will be equipped with a four-wheel drive system, three differential locks, four-wheel independent suspension and full-system hybrid as standard. The new car will accelerate 100 kilometers or break 6 seconds, and the battery life can reach 1000 kilometers.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image001 copy

BJ60

  In terms of appearance, the front face of the new car is clearly layered up and down. The five-grid U-shaped grille continues the family design language. The square headlight group is integrated with the grille design and occupies both ends of the grille. The U-shaped grille adopts full LED, and the light bar is very aggressive when lit. The two fog lamps are connected through the front trim by one word. The square design is more in line with the off-road nature and is also in harmony with the style of the headlight group. The bumper at the bottom of the front face, with a wide chrome-plated trim, is rough and delicate. The front bumper has a high ground clearance and forms a large close angle with the front wheel, which is full of hard style.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image002

BJ60

  The size of the new car is 5020mm*1955mm*1925mm, with a wheelbase of 2800mm, reaching the size of a medium-sized SUV. The side lines of the new car are also full, and the door panel is equipped with a wide trim below, which is both beautiful and scratch-proof. The eyebrows are slightly prominent upward, but there is no exaggerated lateral expansion, more emphasis is placed on the overall coordination with the body. At the rear of the car, the "small schoolbag" favorite of off-road people is not absent, and the striking word "Beijing" on the spare tire cover also makes the new car more "charming". The upper and lower layers of the square rear taillight group are equally distinct and have a unique shape, echoing the headlight group.

Beijing BJ60 official picture exposure, standard four-wheel drive/three differential lock _fororder_image003

BJ60

  The BJ60 will use a non-load-bearing body, equipped with independent front and rear suspension, and a time-sharing four-wheel drive system. The new car will be available in gasoline and diesel versions, of which gasoline is available in 2.0T + 8AT, 2.0T (48V) + 8AT. The diesel version uses the same 2.0T engine of the BJ40, equipped with a 48V light hybrid system and an 8AT gearbox, all of which meet the National VI emission standards. In addition, the new car will also provide a range extension. The range extension was jointly developed by Beijing Automobile and Mercedes-Benz. With the support of this range extension system, the BJ60’s 100-kilometer acceleration level can reach the level of breaking 6 seconds, and the cruising range is breaking 1,000 kilometers. (Beijing off-road, for pictures)

Advanced intelligent manufacturing empower Changan Qiyuan E07 priced at more than 300,000 yuan

Relying on the advanced digital intelligence factory to empower, Changan Automobile’s "intelligent variable new car" Qiyuan E07 is expected to sell for no less than 300,000 yuan.

On the afternoon of July 19, the world’s first intelligent variable new car based on the SDA platform, Changan Qiyuan E07, was unveiled at the Changan Automobile Digital Intelligence Factory with Transformers. Changan automotive engineers led users into the six workshops of final assembly, painting, welding, stamping, die casting and battery, uncovering the hard core strength of intelligent manufacturing.

The Digital Intelligence Factory is a global 5G Digital Intelligence AI flexible super factory built by Changan Automobile together with Huawei, Unicom and other enterprises to integrate the industry’s advanced digital transformation methodology and technology.

For example, the stamping workshop is the first steel-aluminum mixing production line of Changan’s own brand, which has been fully automated and can flexibly respond to the production needs of different materials. It also deploys AI quality inspection algorithms through the cloud to greatly improve the automation and accuracy of quality inspection.

The welding workshop has a total of 185 welding stations and 471 automated robots. It uses the most advanced one-piece thermoforming technology in the industry to increase the strength of the side wall inner panel to 2-3 times that of the ordinary car side wall inner panel. Advanced technology allows Changan Qiyuan E07 high-strength steel to be used in a ratio of more than 90% of aluminum alloys. All the car bodies and even the front cover are made of all aluminum alloy, which enhances the lightweight of the vehicle while greatly improving the durability and safety of the vehicle.

The die-casting production workshop has 4 7700-ton die-casting machines, which has realized the integration of 163 parts into 2 parts. The casting time is only 110 seconds, and the die-casting process of one mold and two pieces is pioneered. Through the application of integrated die-casting technology, the weight of Changan Qiyuan E07 vehicle is reduced by 20%, while the torsional stiffness is increased by 24%, the bending stiffness is increased by 23%, and the collision energy absorption efficiency is increased by 54%.

The painting workshop innovatively introduced Changan’s first water-based environmentally friendly 3C2B process coating line, equipped with advanced gluing ISS robots and LASD robots, which further improved production efficiency and product quality. With the advanced spraying process, Changan Qiyuan E07 has a colorful 7 body colors.

The battery workshop has the fastest fully automated battery packaging production line in China, the highest level of laser welding technology in the industry, and is the largest black lamp factory in Asia. The "Golden Bell Jar" battery used by Qiyuan E07 uses military-grade basalt nano-thermal insulation material, which realizes 100% thermal suppression and ensures that the battery pack does not smoke, fire or explode.

In addition to high-quality manufacturing quality, Qiyuan E07’s advanced smart driving technology is also a highlight. Qiyuan E07 comes standard with 11 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, and 2 lidars, which cooperate with each other to form an excellent smart driving ability. In addition, Qiyuan E07 supports any type of small obstacle monitoring greater than 100 meters, has learning and training computing power, and automatically processes 1600 kilometers of data per day for model training.

Changan Qiyuan E07 has a central ring network architecture, which brings higher vehicle control safety redundancy. It is equipped with a dual-motor four-wheel drive system with a peak power of 440kW and a peak torque of 645Nm, and the acceleration capacity of 100 kilometers can reach the level of 4 seconds. The air suspension can achieve adjustable height of 90mm and soft and hard stepless adjustment. It adopts double-layer sound insulation glass and a large number of silent materials for quiet and comfortable driving.

FAW Pentium holds hands with Hu Sheguang and Dayao soda, and comes together to make a call for Guochao

Tradition? Trend?

If in your eyes, the former is outdated and old-fashioned, while the latter symbolizes trendy fashion, and neither is the same, then you may want to reassess your understanding of these two words.

On April 15th, in collaboration with well-known designers and national beverage brand Dayao Soda, we jointly created a national tide festival that integrates fashion and tradition, accompanying the national car for 18 years, which has been transformed into a high-profile national tide focus. The reason why the scene can firmly occupy the C position is inseparable from the call of designer Hu Sheguang and the large kiln soda.


In recent years, as a world-renowned fashion designer and performance artist, Hu Sheguang has been known in China as a genius designer and a cross-border master. At the same time, he also serves as a royal royal designer. His clothes are famous for their luxurious, elegant and noble style, and are favored by the Queen of the Netherlands. In the previous "Northeast Great Flower", which was launched, it became popular all over the country and even overseas. At the National Tide Festival, Hu Sheguang once again exerted his imaginative artistic talent, bringing a fashion show inspired by Northeast Great Flower + National Color Peony, and launched the Big Flower Edition to give new high-end fashion connotations to traditional elements. Hu Sheguang not only integrated the aesthetics of Northeast Great Flower and National Color Peony into the design, but also interpreted the aesthetics of Guochao from his own unique perspective, which aroused the infinite reverie of the audience.


At the same time, as a national beverage brand, Dayao soda also reached an agreement with FAW Pentium to open the cross-border alliance of Guochao, and jointly shouted the loud slogan of "Drink big soda, open a palanquin", once again igniting people’s love for the Guochao brand. Thus, Dayao soda and closely linked together. As a domestic boutique, Dayao soda already has an unshakable position in the beverage field, while B70 is a boutique palanquin that has accompanied the people for 18 years. The cross-border cooperation between the two has become a collision with the fashion Guochao, giving their respective brands new connotations and values.

The success of this Guochao festival is also due to the deep emotional bond between the Pentium brand and its loyal fans 420,000. The "Our Festival" in December last year has already shown the fun of interaction between Pentium and fans, and this jubilant night has further deepened the relationship between the brand and consumers. Through co-creation, co-play and sharing, fans feel the intimate connection with the Pentium brand. In the increasingly popular Guochao brand, Pentium B70 is not only a high-quality new car, but also through the cooperation with the well-known designer Hu Sheguang and the national beverage brand Dayao soda, Guochao and fashion elements are cleverly integrated into the brand, thus bringing consumers a double feast of culture and fashion.

When the body control system has a sense of autonomy, a comprehensive analysis of BYD Yunqi

ChatGPT was born, which triggered a global hot discussion and thinking. In just a few weeks, people both lamented the rapid development of artificial intelligence and were shocked by the great changes brought by new technologies to life and production, as if suddenly, computers really had self-awareness.

Artificial intelligence, as a substitute for human labor force, is only the tip of the iceberg. What kind of changes can be imagined when ChatGPT is applied to the automobile field? At present, technology has developed to pre-process the influence of each terrain and road condition on the car body, so as to adjust the suspension in advance to improve comfort, handling and safety, but most of them are limited to high-end models of luxury brands and have not been systematically popularized. However, with the release of BYD Yunqi Intelligent Body Control System on April 10th, this situation will be completely changed. From passive suspension to active suspension to intelligent body control, the awareness of body is awakening.

First, create the highest level of global body control system. 

BYD Yunqi System is the industry’s first exclusive intelligent body control system for new energy. The full name of Yunqi is Yunqi intelligent adaptive body control system, which is an intelligent body control system developed by BYD for five years and costing billions of dollars. Including Yunqi -C intelligent damping body control system, Yunqi -A intelligent air body control system, Yunqi -P intelligent hydraulic body control system and unlimited Yunqi -X control system.

Yunqi represents the highest level of the global body control system, which brings subversive improvement to new energy vehicles of BYD Auto’s brands, covering different use scenarios such as home, sports, administration and off-road, and creating an all-round and luxurious driving experience for users. When the new energy vehicle has no traditional engine and gearbox, the impact of chassis technology on the driving experience of the whole vehicle will be further amplified, so the brand of electric vehicle has higher and higher requirements for chassis and suspension. Independent research and development is costly and time-consuming, and it is usually unbearable for brands with poor product matrix, which leads most car companies to choose outsourcing chassis technology, which is easily affected by technical bottlenecks and soaring costs.

Second, from perception to decision-making to implementation, break the monopoly of foreign car companies in one fell swoop.

Electrification has brought about the transformation of the whole vehicle architecture, and the vehicle control has changed from mechanical control to electrical signal control, and the accuracy, efficiency and intelligence have been greatly improved. The body control system, which integrates software and hardware technologies such as perception, decision-making, control and interaction, can not only surpass the past, but also provide rich car scenes. This is the intelligent body control system of Yunqi, and the following three levels are the core of Yunqi technology.

Perception is the premise of cloud chariot.

The first key problem of Yunqi is road perception technology, which is the first step to realize intelligent body control. The preview system deeply integrates multiple road surface sensing elements such as monocular/binocular cameras and laser radar to identify road surface features and elevation curves within the range of 5-150m in front of the vehicle, and the recognition accuracy is as high as 3 mm, and the recognition accuracy is over 99% within 15m. It not only realizes the functions of road surface recognition and all-terrain monitoring, but also can quickly adjust and adapt with the suspension system.

Accurate decision-making is the key to Yunqi.

After mastering the core technologies such as software architecture, strategy formulation, algorithm design, etc., BYD’s self-developed Yunqi Intelligent Computing Center has multi-core and efficient processing capability, supports multi-signal interfaces, and can drive various actuators. Through cloud computing, it can process information such as road state, body posture and wheel load, and output the best control strategy in real time.

Take high-speed cornering as an example. Usually, the center of gravity of the vehicle will tilt to the inside of the corner, thus reducing the comfort and handling performance. Yunbi can automatically adjust the suspension located inside the corner, reduce the movement frequency by increasing damping, and achieve the purpose of hardening the suspension. From the completion of road preview, to intelligent decision-making and implementation, Yunqi Supercomputing Center has realized highly centralized integrated control.

Efficient execution is the guarantee of Yunqi.

For the implementation level of Yunqi, BYD independently developed and controlled the whole process through structural design, performance simulation, test methods and other aspects, and combined with the full-stack self-research of system software, it can achieve the perfect adaptation effect of suspension software and hardware. Yunqi intelligent adaptive body control system achieves millisecond response adjustment from the state identification of sensing parts, to the information processing decision of Yunqi Supercomputing Center, and then to the control execution of the whole vehicle.

In addition, users can also control the suspension height and damping mode through the voice control or manual adjustment interface at the APP end of the mobile phone and the Pad end of the vehicle, thus gaining more fun.

Third, "devolve" luxury and make "value" upward.

Next, we interpret Yunqi -C, Yunqi -A and Yunqi -P respectively to see what contribution they have made to chassis awareness.

Yunnian -C intelligent damping body control system-popularization of technology, entering the homes of ordinary people.

Yunqi -C is the first active suspension product in China to realize full-stack self-research in system design, calculation, modeling, simulation, matching and adjustment. The system architecture includes key components such as perception component, decision component and execution component. The suspension system of Yunqi -C can actively control the electronically controlled shock absorber according to the road condition information, and the damping can be adjusted steplessly, which mainly serves the comfort and sports modes.

When the vehicle passes through the bumpy road, the comfort control strategy of high frequency and small damping is adopted to make the chassis "soft", which can effectively buffer the road excitation input and quickly restrain the vertical movement of the car body. Under the condition of 60km/h continuous vibration road surface, Yunqi -C can help the whole vehicle achieve 96% vibration isolation rate, which greatly improves the comfort compared with the traditional suspension. The roll speed of 100km/h double lane can also be reduced by 39.7%.

Yunqi -C is mainly used to improve daily driving comfort and handling performance, such as body pitch, corner roll and steering angle at medium and high speed, etc. This is a popular version of product matrix. At present, more than 80,000 vehicles have been loaded on BYD Han EV, Tang and Tengshi D9, and the product experience has been well received by the market. Later, it was officially upgraded to Yunqi -C through OTA software.

Yunnian -A Intelligent Air Body Control System-Breaking the monopoly, luxury and comfort are no longer far away. 

Yunqi -A intelligent air body control system is the first suspension product in the world to realize full-stack self-research in system design and calculation, simulation selection, function and strategy development, software algorithm development and integration, matching and adjustment technology and key parts design. The system architecture includes sensing, decision-making, execution components, and key components such as adjustment part. Its biggest highlight lies in the high integration of three adaptive adjustments of suspension height, spring stiffness and damping hardness with the adaptive adjustment function of dynamic embracing seat, which is of pioneering significance in the industry.

The total lifting stroke of Yunqi -A can reach up to 150mm, which can restrain the acceleration of the car body and brake pitching by more than 25%, and provide two modes of manual and automatic adjustment. In addition, the suspension height is adjusted adaptively with the change of vehicle speed.

BYD also creatively integrated the self-adaptive adjustment function of the dynamic embracing seat into Yunnian-A. In order to suppress the inertia deviation caused by the roll of the vehicle when cornering at high speed, the dynamic embracing seat provides airbag support at the waist of the seat, so that the user can maintain a good driving posture and ensure the safety and comfort of high-speed driving. According to the news of the press conference, Yunnian -A will be the first to ride on Tengshi N7.

Yunnian -P intelligent hydraulic body control system-the world’s first new energy, providing a strong off-road gas field.

Yunqi -P is the world’s first new energy exclusive intelligent hydraulic body control system developed by BYD. It efficiently integrates three core subsystems, namely mechanical, hydraulic and electronic control. The system architecture includes sensing components, decision-making components and more complex execution components. It has the functions of one-button leveling, single-wheel lifting, four-wheel linkage, simultaneous adjustment of height, stiffness and damping. The working environment covers -40℃ to 85℃, with an altitude of 6000m, which is suitable for extreme and harsh environments such as high temperature, cold, high humidity and high corrosion.

The biggest difference between Yunqi -C and Yunqi -A is that Yunqi -P can stably bear the sprung load weighing up to 5 tons. It is an intelligent hydraulic body control system with the maximum load-bearing capacity for new energy passenger cars among the active suspension products released in the industry. In addition, Yunqi -P has a wide range of suspension height active adjustment and four-wheel linkage capabilities. The total adjustment stroke of the front suspension and the rear suspension is 200 mm. When facing off-road scenes such as bullet holes and cross shafts, all four wheels can touch the ground as much as possible to provide sufficient tire grip and balance. And when camping on uneven ground, the four-wheel suspension can be lifted independently to keep the car body level.

As BYD’s first million-class luxury car, I hope U8 will not only surpass the predecessors of traditional SUVs, but also bring the safety, comfort and intelligence of intelligent chassis, and also bring the luxurious and comfortable feeling of integrating technology, new energy and new platform, covering all kinds of car scenes such as transportation, off-road, leisure and business.

To sum up, three different intelligent car body control systems actually correspond to three different consumption and car use scenarios, and the significance of cost performance and popularization brought by Cloud -C; Yunqi -A Active Road Perception and Advanced Air Suspension: Yunqi -P’s cross-era off-road innovation makes users feel the significance of intelligent body awakening from different levels of high school, middle school and low school.

Fourth, the autonomy of production equipment to software and hardware is the core of cloud technology.

From the perspective of global automotive technology, in addition to Rolls-Royce, there are three intelligent body control systems familiar to domestic consumers, namely, the magic body control system applied by Mercedes-Benz in GLE, the magic carpet intelligent air suspension of BMW 7 Series and Audi A8L active suspension technology.

BYD’s cloud technology not only fills the last short board on the traditional chassis, but also combines the pre-control with the wire-controlled chassis, creating a new integrated technology of vertical integration and realizing the straight-line overtaking of traditional car companies and new forces.

The core components of Yunqi released by BYD this time, such as compressors, distribution valves, testing instruments and so on, are all developed and produced by BYD, and the product matrix is subdivided into Yunpan -C, Yunqi -A and Yunqi -P, which comprehensively covers all civilian use scenarios to correspond to different models and consumer demands respectively. This chess game can be said to make opponents dream of it.

Five, R&D investment broke 20 billion, BYD technology is king.

Although the active body control system is not new, the whole technology of Yunqi is self-developed by BYD, which not only gets rid of the dependence of domestic brands on parts suppliers, but also realizes the independence of core technologies, which is the most admirable place. Especially when this system is endowed with perception layer and decision-making layer, the "self-awakening" suspension will bring us unprecedented experience and fun.

In order to increase its core competitiveness, BYD has made great efforts in technical input and output in recent years. In 2022, the accumulated R&D investment was 20.223 billion yuan, up 90.31% year-on-year. By the end of 2022, BYD had applied for more than 39,000 patents and authorized more than 28,000 patents worldwide, with nearly 70,000 R&D personnel. Under the research and development and investment at any cost, the peak technologies such as blade battery, DM-i super hybrid, E platform 3.0, CTB battery body integration and "Easy Sifang" have been released one after another, and the emergence of Yunqi has enabled BYD to keep ahead in technology, and at the same time, it has provided consumers with the best choice, no longer subject to the serious premium of joint ventures or imported cars, and truly fulfilled the significance of technology changing their lives.

Linyi xingyue l zhiqing cuts prices! The latest offer is 152,700 yuan, and the discount waits for no one.

[car home Linyi Preferential Promotion Channel] Here comes the good news! We are carrying out preferential sales promotion in Linyi area, and the highest discount is as high as 0.7 million yuan! The minimum starting price is only 152,700 yuan. If you want to know more about the discount, click "Check the car price" in the quotation form to get a higher discount. Seize the opportunity to snap up this SUV with the perfect combination of smart technology and luxury experience!

https://car3.autoimg.cn/cardfs/product/g30/M03/25/7D/autohomecar__CjIFU2WBYzeAfckvAC7KEIrIiE4796.jpg

Xingyue L Zhiqing is a stylish and dynamic SUV model, with a unique front face design and chrome trim on the air intake grille, showing a delicate and luxurious texture. The body lines are smooth, the overall style is fashionable and atmospheric, and it is highly recognizable. The body size is moderate, the lines are simple and smooth, and it is full of strength. The overall design is fashionable, full of sense of science and technology, showing the luxurious and sporty style, which is impressive.

https://car2.autoimg.cn/cardfs/product/g30/M03/25/7D/autohomecar__CjIFU2WBYzSAfRaLACvKjIPvEuA242.jpg

Xingyue L Zhiqing is an SUV with excellent performance and comfort. In terms of body size, its length, width and height are 4,795 * 1,895 * 1,689 mm, and the wheelbase is 2,845 mm. The body lines are smooth and strong, which highlights the sense of movement and strength. The front and rear wheel tracks are both 1610mm, and the front tyre size is 245/45 R20, and the rear tyre size is also 245/45 R20. The side of the car body adopts dynamic design, with smooth lines and fashionable rim style, which shows a luxurious and powerful style as a whole. It can provide a stable and comfortable driving experience for both city driving and long-distance travel.

https://car3.autoimg.cn/cardfs/product/g26/M02/5C/CE/autohomecar__ChtlxWWWnvSADggRAEoBrd8v1yI234.jpg

Xingyue L Zhiqing’s interior design is fashionable and simple, using high-quality materials, and the overall style is very comfortable. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down+back and forth, which is convenient for the driver to operate. The central control screen size is 12.3 inches, which supports voice recognition control of multimedia system, navigation, telephone, air conditioner, skylight and window, which is very convenient and practical. The front seats are made of imitation leather. The main driver’s seat supports front and rear, backrest, height adjustment (4-way) and lumbar support (4-way) adjustment, while the co-pilot’s seat supports front and rear, backrest and height adjustment (2-way). The front seats also have heating and ventilation functions, and the driver’s seat also has electric seat memory function. The rear seats can be tilted in proportion, and the second row of seats supports backrest adjustment. In addition, the front row is equipped with two USB/Type-C interfaces, and the rear row is equipped with one USB/Type-C interface, which is convenient for passengers to charge. Generally speaking, the interior design of Xingyue L Zhiqing is very humanized, which provides a comfortable driving experience for drivers and passengers.

https://car2.autoimg.cn/cardfs/product/g30/M05/E5/8C/autohomecar__ChxknGWBZBuAfXszADDFpvwjH0w790.jpg

Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120 kW and a maximum torque of 255 N·m, which can provide excellent power performance and driving experience with a 3-speed DHT gearbox. This engine adopts advanced technology and has the characteristics of high efficiency and reliability, which provides a strong power output for the vehicle and makes the driver feel smoother acceleration and dynamic response while driving. At the same time, it also has excellent fuel economy and can meet the needs of daily use and long-distance travel. Whether it’s urban roads or expressways, Xingyue L Zhiqing can bring excellent driving experience and bring more fun and convenience to your travel.

Finally, the appearance design of Xingyue L Zhiqing is very elegant and exquisite, which has been highly praised by car home car owners. She said that the vertical chrome trim of the front net is more prominent, and with the brand-new silver shield LOGO, it reveals a domineering personality. The lower enclosing grille is narrowed as a whole, and both sides are decorated with L shapes, which makes the whole front face look more exquisite and three-dimensional. These design elements not only highlight the sense of fashion and technology of Xingyue L Zhiqing, but also make it stand out among the same class models. It can be said that the design of Xingyue L Zhiqing is one of its biggest highlights. I believe that in the future market, this model will be loved and sought after by more consumers.

Super anchor, the group is tired

Seek new growth from new technologies.

Text | Chen Shoucheng

Editor | director

Super anchors seem to have the same disease.

At the beginning of March, the news that Xiao Yang’s brother faded out of the live broadcast room was hotly searched. Before him, from Dong Yuhui to Li Jiaqi, they all showed their fatigue in live broadcast. As for Luo Yonghao, he got out of the live broadcast room earlier, and only stood up and pointed out at key nodes and hot search moments.

It seems that in the second half of e-commerce, the super anchors have encountered new problems, which is different from the downfall of Viya, Sydney and other head anchors. The super anchors have fallen into a common mental dilemma, which has become a new unstable factor within their companies.

Live e-commerce is an industry where personal energy is infinitely amplified, and super anchor is one of the leaders and leaders of the industry. Their personal problems will also form common problems in the industry.

Super anchor doesn’t want to do it?

Superanchors are generally tired of their jobs.

In June, 2022, Luo Yonghao officially announced that he had retired from the network just two years after the live broadcast. As early as the end of the 21st century, Luo Yonghao drastically reduced the duration of the live broadcast, so the news that he was going to stop broadcasting was reported many times.

Huang He, the founder of making friends, once explained to the Hedgehog Commune (ID: ciweigongshe) the core reason of Luo Yonghao’s "quitting the net": Lao Luo didn’t want to work, so we couldn’t stay. To this end, Luo Yonghao, which is particularly powerful in energy, resolutely (half) gave up the lucrative live broadcast e-commerce industry and devoted himself to the wave of AR entrepreneurship.

In September 2023, in a daily live broadcast, Li Jiaqi suddenly collapsed and broke the defense because of a comment from the audience. "Where is it expensive" became a hot stalk, but what people ignored was Li Jiaqi’s subsequent true feelings: "It hurts to die sitting here every day, and the previous state of Li Jiaqi can never be found again."

Although there is quite a sharp comment: "If you don’t want to do it, don’t do it." But obviously, Li Jiaqi’s interests have been tied to too many people. It is not for him to decide whether to broadcast live or not, and he doesn’t have a new career like Luo Yonghao’s.

In February, 2024, Dong Yuhui emptied Weibo because he was tired of hot search. In previous interviews, he repeatedly expressed his unhappiness in his live broadcast career: "slander, humiliation, attack and satire came from all directions."

Dong Yuhui didn’t have much pleasure in becoming a super anchor and wealth freedom. In the live broadcast room, he publicly said: "If life can be chosen, I would rather be anyone in the company." This may sound like Versailles, but Dong Yuhui, as an intellectual, does have his own pursuit to become an anchor with goods, which is somewhat like a joke of fate.

Recently, at the beginning of March, the news that Brother Xiao Yang fell out of the TOP20 of Tik Tok’s list of talented people rushed to the hot search. Then I responded online: the reason is that only one live broadcast with goods will be held in February, and then the number of times with goods will be reduced. Prior to this, Brother Xiao Yang once said that he wanted to quit the Internet and that he was unhappy and could do nothing. Buying a yacht will be said, and going to a bar to disco will also be said. "

In mid-March, Simba, who has always been a miracle, seemed to show his disappointment with the live e-commerce industry. He told the media that the live e-commerce can’t make any money and will stop the live broadcast for two years to concentrate on studying AI.

This common dilemma of the whole platform and the whole generation of super anchors seems to have hidden common reasons.

On the one hand, although the super anchors are the biggest beneficiaries of the myth of making wealth by live e-commerce, they are also firmly bound by their work. Although some netizens call them capitalists because of their high income, this statement is obviously unfair. Capitalists can naturally benefit from the flow of capital, but they still need to pay high-intensity labor.

On the other hand, super anchors, as personal IP directly facing C-end consumers, will naturally have more abundant emotions and more grounded responses. When the public opinion field that public figures are bound to bear is overwhelmed without reservation, some of them can handle it with ease, such as Luo Yonghao in ancient online celebrity, but others can’t, such as Xiao Yangge in online celebrity, a grassroots, and Dong Yuhui, an intellectual.

Finally, applying Maslow’s hierarchy of needs theory, it is obvious that super anchors have gained considerable money and industry status, which will usually lead to the improvement of social status. But the super anchors, as "online celebrity", are misplaced in this respect. It is difficult for them to gain respect in a broader sense, and therefore they are vulnerable to psychological trauma.

There is no big anchor, okay?

Super anchors need to get away from the heavy live broadcast affairs and reduce the live broadcast time. Now it seems that this should not only be the best choice for live broadcast e-commerce institutions to minimize personal IP risks, but also be the best choice after fully considering the mental state of super anchors.

So, what have different e-commerce organizations done? Without a big anchor, can live e-commerce still work?

On March 26th, Jiaoyou Friends Holdings (HK01450) released the 2023 annual performance announcement. The annual report shows that the company’s revenue during the reporting period was 1.074 billion yuan, up 152.4% year-on-year; The adjusted net profit was 180 million yuan, a year-on-year increase of 601.3%. This is the first annual report after making a friend’s backdoor listing. It seems that making a friend is still living well after being forced to divest Luo Yonghao.

The high growth may be due to the comparison with the extremely low performance base of the original Century Ruike, but on the other hand, the profit scale of nearly 200 million a year is also "stable happiness". This is enough to show that Luo Yonghao’s departure did not have an essential impact on the business operation of making friends.

Making friends can do this, probably because of the earlier layout. Unlike Dong Yuhui and Li Jiaqi, who became increasingly agitated, Luo Yonghao decided to withdraw from the live broadcast room earlier. Carrying goods is a means of paying off debts, which is only a stage of his life and will not become Luo Yonghao’s lifelong career. This makes it easier to make friends than peers in the layout of institutional branding.

As a latecomer, the oriental selection should be even more thorough in this regard, although it is impossible to really take off the MCN hat and change the industry’s inherent cognition of itself. However, Dongfang Selection has always denied that it is a online celebrity incubator, but claimed to take the "product route" and build a supply chain to optimize the industrial chain.

Although the small composition incident once made the selection of the East go to a dangerous moment, Yu Minhong did take a clever move. The establishment of a personal live broadcast room for Dong Yuhui actually completed the divestiture of Dong Yuhui’s IP and the IP of the Oriental Selection Agency. In the future, even if Dong Yuhui leaves or stops broadcasting because of job burnout, it will no longer have an essential impact on the selection of the East.

On January 24th, Oriental Selection announced its interim results for fiscal year 2024 (from June 1st to November 30th, 2023). The financial report shows that from June 1 to November 30, 2023, the total income of Oriental Selection was about 2.8 billion yuan, a year-on-year increase of 34.4%. The adjusted net profit was 509 million yuan, down about 15.4% year-on-year.

The decrease of net profit may come from the increase of employees’ salary expenses. According to the financial report data, the total salary expenses of Dongfang Selection in the six months to November 30, 2023 were 625 million yuan, while in the six months from June 1 to November 30, 2022, the salary expenses of Dongfang Selection were 233 million yuan, an increase of 167.7%.

Despite this, the annual profit scale of Oriental Selection is about six times that of making friends. The reason is likely to come from the high gross profit brought by the selection of self-built brands in the East. According to the data, the GMV of the East for half a year is 5.7 billion yuan, which is almost the same as the GMV data of 12 billion yuan for a friend. However, in terms of revenue, the selection of the East has reached six times that of making a friend, and the gap in profit is likely to come from this.

In fact, the capital market has also given a fairly high valuation for the self-owned brands selected by the East, and there is no denying the success of the East Selection in self-built supply chains and brands.

According to the third-party data platform, the GMV of US one one2022 exceeded 65 billion yuan, and the sales volume was about five times that of making friends in 2023. Considering that US one has no self-built brand at present, if the ratio of revenue /GMV and profit rate are similar to making friends, the annual profit of US ONE may be around 1 billion yuan. Of course, if the profit margin of beauty products is higher, this data may be relatively improved.

Li Jiaqi can’t get away, perhaps because of his super ability to carry goods. In the strong growth period of live broadcast e-commerce, when his energy can be infinitely amplified by the outlet, Li Jiaqi can’t and won’t retreat from the live broadcast room. As the behind-the-scenes organization, US one also made corresponding decisions. They fired hundreds of anchors signed by the company, and poured all their resources into the live broadcast room in Li Jiaqi, thus achieving unimaginable success.

However, times have changed, which has become a cage for Li Jiaqi.

New technology and new direction

The change of the underlying technology will deeply affect the development of the industry. The idea of live e-commerce may have been put forward as early as 20 years ago, but it was not until the popularity of 4G networks and cheap Android phones that there was really room for display.

Nowadays, the development of new technologies such as digital people and AI is also deeply affecting the live e-commerce industry, amplifying the influence of super anchors on another level, and even liberating the real body of super anchors.

Both AI digital people and short video slicing are trying to maximize the IP effect of the super anchor itself, but at the same time reducing the boring and repetitive work of the super anchor.

As Sima Huapeng, the founder of silicon-based intelligence, said, "Live broadcasts can’t be done well, and digital people can’t play. Those who have already done well with short videos and live broadcasts will use digital people to expand their business, and the effect will be good. "

There have been considerable precedents in the industry in the authorization of AI digital people. Roughly speaking, there is a real-life video slice authorized by Zhu Zixiao. In the live broadcast room, Zhu Zixiao sits there and eats chicken feet without saying a word. Similar videos may be infinitely copied and placed in other live broadcast rooms to attract users’ attention and bring about transaction conversion.

Image source: News Morning News video screenshot

In this case, the super anchors are weakened into a symbol and endorsement, and obviously they can’t achieve similar results as in the live broadcast room. However, the traffic brought by the super anchors and the large-scale delivery of batch copying can still bring some transformation and sharing benefits.

A more mature business case comes from Xiao Yang’s short-sighted frequency band cargo slicing. According to the official data of Three Sheep, in 2022, more than 11,000 people were authorized to slice the Three Sheep Network, with a per capita income of 17,000 yuan, and 316 brands sold millions of goods through slicing. According to some media estimates, in 2022, Brother Xiao Yang will earn 187 million yuan just by broadcasting live slices, which is close to the annual profit scale of making friends. This may also be one of the important reasons why Xiao Yang can steadily reduce the number of live broadcasts.

The CEO of a Tik Tok head brand service provider told Hedgehog Commune that Xiao Yang’s content slice is more effective, naturally has traffic value, and can attract a lot of free traffic, which is an important reason for its success. In contrast, it is difficult for Luo Yonghao to introduce the live broadcast form of goods in the field of short video, deus ex.

"There are also good traffic, but all of them are caused by Teacher Luo. For a long time, what the audience sees is that Luo Yonghao is angry every day in the live broadcast room, as if his temper is very bad, which has also caused a bad influence on Luo Yonghao’s personal brand image."

As for Oriental Selection and Dong Yuhui, the service provider thinks that the risk is greater. "Dong Yuhui is an intellectual after all and has pride. He may be infinitely magnified if he accidentally says something, and there will be certain speech risks. On the other hand, the brand tonality selected by Dong Yuhui and Dongfang is not suitable for making grandiose slices. "

From this point of view, slicing with goods is destined not to be applicable to all anchors, and new technologies may not necessarily benefit everyone. However, the existing directions and cases still give the super anchors a certain imaginable space in the future.

Tired super anchors are still trapped in the relatively backward production mode of live broadcast e-commerce, using repeated labor to dig gold, while making money happily and living painfully.

Perhaps Simba, who stopped broadcasting at this time to concentrate on learning AI, is the one who has seen through the development of the industry.

Original title: "Super anchor, collectively tired"

Read the original text

Lei Jun: The founder of "Wei Xiaoli" attended the Xiaomi SU7 conference.

Beijing News Shell Financial News (Reporter Chen Weicheng) On the evening of March 28th, Lei Jun, founder, chairman and CEO of Xiaomi Group, introduced that Li Bin, chairman of Weilai Automobile, Li Xiang, chairman of LI, He Xiaopeng, chairman of Xpeng Motors, Wei Jianjun, chairman of Great Wall Motor and Zhang Jianyong, the new chairman of BAIC Group, attended the SU7 conference.

Proofread Liu Baoqing

Counting the ridiculous things of officials who have fallen off the horse: you can only be a "big official" if you drink 300,000 at a time.

  CCTV News:Recently, the General Office of the Guizhou Provincial Party Committee and the General Office of the Guizhou Provincial People’s Government issued the "Regulations on the Total Prohibition of Alcohol in Official Activities in Guizhou Province". The regulations are clear: from September 1, 2017, all official activities in the province are prohibited from providing any alcohol, and no alcohol provided by any unit or individual, including private alcohol, is allowed. Official activities within the province are prohibited from giving any alcohol from public funds. No alcohol is allowed during working hours and at noon on weekdays. In addition, if it is really necessary to provide alcohol and drinking in major foreign affairs activities and investment promotion activities, the organizer shall report it to the responsible comrades in charge of the unit or the work for approval according to the principle of one purchase and one approval, and report it to the Commission for Discipline Inspection at the same level for the record.

  Before Guizhou, Zhejiang, Heilongjiang, Jilin, Anhui, Xinjiang, Hunan and many other places had introduced alcohol prohibition regulations.

  From the promulgation of the eight central regulations, to the Regulations on the Administration of Domestic Official Reception of Party and Government Organs issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council in 2013, it was clearly stipulated that high-grade drinks should not be provided for working meals, and then "prohibition of alcohol" was continuously issued everywhere. The strictness of the "prohibition of alcohol" has also been upgraded again and again: no alcohol is allowed at lunch on weekdays, and no alcohol is allowed during working hours and at noon on weekdays; From the official reception, it is forbidden to provide high-end drinks, and it is forbidden to provide any alcohol; In addition, Anhui and Hunan also banned alcoholic beverages.

  As soon as the "Prohibition Order" came out, although the phenomenon of drinking in official reception was greatly reduced compared with before, some officials still could not give up their addiction to alcohol and violated the discipline.

  The escalating "prohibition of alcohol" has to deal with the chaos of official drinking that is itself escalating.

  Not drinking is not enough meaning: "When the wine glass rings, there are two thousand pieces of gold" and "promotion requires assessment of alcohol consumption"

  "It should also be said that at the beginning, we were also disgusted with this luxurious thing. I don’t like wine either. I don’t drink a drop of wine at home during the New Year, and then it became a habit. Even when I invited someone, I didn’t drink as if I was not enthusiastic. Then when he invited me to eat, I didn’t drink as if it was not enough. " Yang Weize, former member of the Standing Committee of Jiangsu Provincial Committee and former secretary of Nanjing Municipal Committee, said.

  Yang Weize was once regarded as a "star official" in Jiangsu’s political circles. At the age of 36, he served as a departmental cadre. At the age of 44, he became the youngest member of the Standing Committee of the Provincial Party Committee in China.

  A "lack of meaning" made his career slowly change, from accepting the dinner arranged by the business owner to accepting small gifts, then accepting red envelopes on holidays, and then evolving into a large amount of power and money transaction … When the glass rang, he not only gained two thousand gold, but also made him go to crime step by step. In the end, Yang Weize was sentenced to 12 years and 6 months in prison for accepting bribes, and his personal property was confiscated by RMB 2 million.

  "Can drink eight liang to drink a catty, such comrades can rest assured; Can drink eight taels a catty, such comrades should be cultivated; Can drink white wine and beer, such comrades can’t stay; No one wants a comrade who can drink beer and drinks. " This reads like a jingle, but it is a true portrayal of some kind of officialdom.

  When "not drinking is not enough meaning" becomes the unspoken rule among officials, and "how much can you drink" becomes the assessment standard for selecting and employing people, the abnormal official culture has led more officials to the abyss of depravity.

  Yuan Junxiao, the former vice mayor of Weinan City, Shaanxi Province, who was sentenced to seven years’ imprisonment and fined 500,000 yuan for accepting bribes, is a typical case of "promotion by drinking". According to the previous report of "Integrity Outlook", Yuan Junxiao not only likes to go to dinner, but also likes to show his special "talent" at dinner. This special "talent" is to drink a lot. As early as when I worked as a designer in the Grinding Research Institute of Qinchuan Machine Tool Plant, Yuan Junxiao’s mass was well known. Taking advantage of this feature, Yuan consciously looked for leaders to drink. On the wine table, they called each other brothers. "Yuan’s contacts spread rapidly." After several years with the leaders of the Institute of Grinding Research, Yuan Junxiao was promoted and became the chief designer at the age of 26. At the end of 2001, Yuan Junxiao entered the official career as the executive deputy director of Baoji Economic and Trade Commission, and four years later, he became the sasac director of Baoji City.

  Drink the grade: ordinary Maotai is not allowed, and classic Lafite is free to taste.

  It can make officials feel that they don’t drink wine that is "not interesting enough", and naturally they can’t be "almost interesting".

  China discipline inspection and supervision newspaper mentioned in the article "How to talk about elegance if you don’t obey the rules": "Some corrupt officials still spend money in clubs and taste the so-called" classic Lafite "before being arrested; Some corrupt officials regard Maotai as elegant in the year of drinking and drink 300,000 yuan at a time. "

  CPC Central Commission for Discipline Inspection website even issued a document denouncing officials’ extravagant enjoyment: "Some leading cadres drank high-grade wine and vintage wine, and almost drank the" Lafite "brand".

  In recent years, there are not a few officials who pour on high-grade wine. For many corrupt officials, high-grade wine is regarded as a symbol of status, and only by drinking the grade can it gain face.

  Yang Weize, who was a teetotaler, gradually developed into "I like to drink Maotai, preferably vintage Maotai".

  In April this year, the Guizhou Provincial Commission for Discipline Inspection reported six typical spiritual problems that violated the eight central regulations and the ten provincial regulations. Among them, Luo Jianqiang, former member of the Standing Committee of Bijie Municipal Committee and former deputy mayor of the municipal government, has repeatedly accepted banquets from private entrepreneurs from the second half of 2014 to September 2016, and received 2 bottles of Maotai vintage wine and 24 bottles of state banquet Maotai. One month after the Guizhou Provincial Commission for Discipline Inspection publicly notified, Luo Jianqiang was double-opened for serious violation of discipline.

  Zhang Jianjin, member of Tianjin Municipal Committee, former party secretary and chairman of Tianjin Pharmaceutical Group, will achieve the ultimate goal of "drinking the grade". Before being censored from May 2013 to August 2015, Zhang Jianjin often went in and out of high-end restaurants in the name of business reception, organized and accepted public banquets. Maotai, Wuliangye and special health wine were required for every meal, and Moutai was generally not imported. If you want to drink it, you can drink it for 15 years or 30 years.  

  In 2013, a private business owner celebrated Zhang Jianjin’s birthday. When Zhang Jianjin saw that he brought ordinary Maotai, he disdained to ask for a 15-year Maotai brought by others. When a boss who had been humiliated by Zhang Jianjin ate and drank with him again, he took the initiative to bring the 30-year-old Maotai a "revenge".

  Try your best to drink: bottled mineral water, hidden in the trunk, and high-end wine put on vest and appeared again

  The details of Zhang Jianjin’s violation of discipline of "bottling Maotai with mineral water" have been reported many times. In the anti-corruption feature film "Always on the Road", he said: "If people take a film for you with their mobile phones, then there will be evidence on the Internet, so pour the Moutai into the mineral water, and then take the mineral water bottle and share it backwards when everyone shares the wine."

  Around Zhang Jianjin, there are a group of private business owners with related interests all the year round. In order to cater to Zhang Jianjin’s drinking hobby, there are all kinds of Maotai and various wines in the trunk of their cars for a long time, including Maotai in 15 or 30 years.

  Zhang Jianjin made great efforts to drink, private enterprise bosses prepared for offering wine for a long time, and merchants also resorted to tricks to sell wine.

  In 2015, a reporter went to many places to investigate and found that high-end wines that had been silent for a period of time warmed up again under the banner of "special supply", "customization" and "special edition". In the showcase of a tobacco and liquor store, the reporter saw a kind of Maotai liquor marked with special words for a state organ. The owner of the store said that the wine was originally produced by Maotai Distillery, and it was specially designed for wine and internal wine; The "abstract" wine and "inscription" wine launched by Guizhou Jinsha Group are very concerned by some public officials and business owners. A sales manager said that a bottle of "abstract" wine with a specification of 650 ml sold for 1,800 yuan, and sold for 50 million yuan in the first year of listing.

  Drinking chaos is thought-provoking: control greed and don’t let the wine table become the intermediary of corruption.

  Zhang Jianjin, as a typical person who ignored the party discipline and rules and changed the pattern to engage in "four winds", once said this when he reflected on himself: "What led me to commit a crime today, I think it was also caused by eating and drinking in this kind of interaction with them. After eating and drinking together for so many years, I think that these are all buddies and friends, so I will no longer defend them, so I say that in the end, it will become a kind of withdrawal. "

  The People’s Daily once commented that there is only one reason for the corruption of cadres in the final analysis, and they have failed to control their greed. Once the string of discipline and rules is loosened on the wine table, greed will grow with it, and then all kinds of edge balls will be played, even taking risks. A small wine table has thus become an intermediary for corruption. Once cadres believe in vulgar officialdom philosophy, regard banquets as a stepping stone to seek benefits, and design dinner as a channel to expand contacts, few people can resist not reaching out. Only when officials and cadres draw a red line in their hearts and strictly demand themselves, can they stay away from the trap of corruption and prevent a misstep from becoming an everlasting regret. (Text/Chen Xin)

2017 The 2nd Qian ‘an International Great Wall Walking Conference was officially launched.

  CCTV News:At 9: 30am on August 10th, supported by the State Sports General Administration, the Qian ‘an Municipal People’s Government, the Organizing Committee of the National Exercise Series, the Qian ‘an Municipal Bureau of Culture, Radio and Television Press and Publication, and the China Olympic Sports Industry held a press conference on the theme of "Sports and Tourism Integration, Ecological China" at Hebei Station of the National Exercise Series and the 2nd China Qian ‘an International Great Wall Walking Conference in 2017. Zhang Dong, deputy inspector of the Group Department of the State Sports General Administration, Liu Zhenying, former member of the Chinese People’s Political Consultative Conference and winner of the Fan Changjiang Prize for Journalism, Liu Hong, president of the China Olympic Sports Research Institute and executive director of the organizing committee of the Games, Xing Aowei, Olympic champion, Guo Dandan, world champion, vice president of Nettime Reading Club, famous writer Jian Jun, Yuan Yong, director of China Chinese TV, Liu Wenfeng, director of Qian ‘an Municipal Bureau of Culture, Radio, Television and Press and Publication, and other more than 100 guests and media reporters attended the conference. Xing Aowei, Olympic champion and Guo Dandan, world champion, guests attending the conference and media reporters prayed for the earthquake-stricken areas.

Speech by Zhang Dong, Deputy Director of the Group Department of the State Sports General Administration

Speech by Zhang Dong, Deputy Director of the Group Department of the State Sports General Administration

  为进一步贯彻习近平总书记“体育强的根本在于开展广泛的群众性体育活动,让人民群众都参与进来,让人民群众都享有体育运动的权益,让人民群众在群众性体育活动中达到对幸福生活的追求。”的重要讲话以及《国务院关于加快发展体育产业促进体育消费的若干意见》和《健康中国2030》等系列文件,在国家体育总局等相关机构支持下在全国举办全民健身我们在行动全国系列赛推广全民健身,助力群众体育。据了解目前全民健身我们在行动全国系列赛是国内唯一拥有知识产权体育IP,是国内举办城市最多,参与人数最多、影响力最高的全民健身赛事,是集体育、文化、旅游、城市品牌、产业融合与一体的品牌化全民健身赛事活动。

Speech by Liu Wenfeng, Director of Qian 'an Municipal Bureau of Culture, Radio and Television Press and Publication

Speech by Liu Wenfeng, Director of Qian ‘an Municipal Bureau of Culture, Radio and Television Press and Publication

  在这一系列赛事出现之前,全国各地也有各种不同规模的徒步运动,但都不成体系,也不成规模,也没有形成品牌效应,而“全民健身我们在行动全国系列赛”以其系统的品牌化打造,广泛的群众参与性、全明星冠军引走方阵的专业性和来自全球不同国家选手的国际性,迅速发展半壮大起来,这一系列赛事已形成了自己独特的品牌优势,已逐步发展成融合经济转型,文化发展、旅游推广、项目合作的的桥梁与纽带。

Olympic champion Xing Aowei.

Olympic champion Xing Aowei.

  At the press conference, Zhang Dong, deputy director of the Group Department of the State Sports General Administration, said in his speech that national fitness is a national strategy, and the active participation of local governments will help the national fitness to truly land and benefit the people. At the press conference, Liu Hong, president of Huaao China Sports Industry Research Institute and executive director of the National Games Organizing Committee, introduced that the first International Great Wall Walking Conference was successfully held in 2016, with more than 15,000 participants, 11 Olympic champions and world champions, 30 writers and news publishers entered Qian ‘an, CCTV’s comprehensive channel and news channel broadcast the grand event simultaneously, and more than 70 Chinese and foreign media from Xinhua News Agency, People’s Daily and Ta Kung Pao rushed to report. It is believed that on the basis of last year’s success, the 2nd Qian ‘an International 10,000-person Walking Conference in 2017 will strengthen the integration and interaction between the event and Qian ‘an’s global tourism, the optimization and upgrading of the track, the organization of the contestants and the external publicity and promotion, so as to create a happy sports festival for players from all over the country and overseas. When talking about the registration platform, Liu Hong said that on the basis of the original registration platform, this walking conference will cooperate with tourism organizations, authorize the opening of tourism platforms to register, and attract more tourists to move to an.

World champion Guo Dandan.

World champion Guo Dandan.

  Liu Wenfeng, director of Qian ‘an Municipal Bureau of Culture, Radio, Television, Press and Publication, was entrusted by the municipal party committee and government to promote Qian ‘an on behalf of the event organizer. He said that national fitness is a national strategy, which is a group event and a series of events held in response to the national call. Qian ‘an City has successfully held the China Qian ‘an International Mountain Cross-country Marathon for two consecutive years; At the same time, as a partner of China Olympic Sports Decade, September 24th this year will also be the second China Qian ‘an International Great Wall 10,000-person Walking Conference in 2017. We will take the creation of excellent sports events as a starting point, combine sports people with tourists, event organizations with tourism industry, event routes with tourist attractions, and let more people know about Qian ‘an, understand Qian ‘an and enter Qian ‘an through sports+tourism, so as to promote the deep integration of sports and tourism industries. I also hope that journalists and friends in the news media will pay attention to the progress of the event, actively explore the hot spots of the event, publicize and report this event well, and let the trekkers from all over the country and overseas, especially those in Beijing, Tianjin and Hebei, come to Qian ‘an, enter Qian ‘an, feel Qian ‘an and publicize Qian ‘an by participating in brand events.

Jian Jun, Vice President of Online Reading Club

Jian Jun, Vice President of Online Reading Club

  Olympic champion Xing Aowei, as the representative of Olympic champions, said at the press conference that the process of training each champion in the country is very hard and time-consuming. The champions of various events, no matter which event they come from, will have more social responsibilities and responsibilities after they have achieved results. As a professional sports person, he can spread the spirit of happy fitness and national sports through the platform of "National Fitness We are in Action Series Competition". He believes that the people’s physique is enhanced and the people’s health is improved, so the country will be stronger. Therefore, the promotion of this series of events is of great significance and far-reaching influence. Guo Dandan, the first world champion of skiing aerial skills in China, said on the cooperation between the ice and snow project and Qian ‘an’s tourism, Qian ‘an successfully held the hiking conference, which enabled more people to enter Qian ‘an and get to know Qian ‘an. Hebei is a big ice and snow province and the venue of the 2022 Winter Olympics. I hope to promote the popularization of ice and snow sports and help the Winter Olympics with the national fitness.

Liu Hong, Executive Director of National Fitness Series in Action.

Liu Hong, Executive Director of National Fitness Series in Action.

  The reporter learned from the news release that the China Qian ‘an International Great Wall Walking Conference will be divided into three groups: 30km challenge group, 15km amateur group and 5km parent-child group. The contest also increased the prize amount for the top 10 contestants in the 30-kilometer challenge group. It is reported that the first prize winner will receive RMB 12,000 and the second prize RMB 8,000. The top 20 players in the other two groups can also get corresponding bonuses or equal prizes to encourage more citizens to actively participate in national fitness activities.

signing ceremony

signing ceremony

  The invitation of network leaders has been started. Online registration platforms such as Neusoft Race and I Want Race, and official registration platforms such as WeChat of the National Construction International Walking Conference for 10,000 People were opened to the public at 0: 00 on August 11th. Applicants can register through the Internet, WeChat, on-site and designated travel platforms. 

There are still four questions to be solved in the "desperate" cross-country race where more than 10% of the contestants were killed →

  Gansu Baiyin cross-country marathon, 172 people participated and 21 people were killed. How did this "desperate" cross-country race, in which more than 10% of the contestants were killed, happen? Although the search and rescue has been announced to be over, it is undoubtedly difficult to put an end to this incident. Judging from the information released so far, there are still some questions to be solved.

  Question 1: Why does the weather forecast fail to play an effective early warning role?

  Some contestants said that the day before the competition, the weather was gloomy, so they consulted the locals. The other party said that it would be sunny after the wind passed, so they didn’t care. Kang Yongxue, director of the Jingtai County Meteorological Bureau, introduced that he provided an information report for the event."gale blue warning".

  Song Ming, the head of a famous outdoor club in Gansu, said that extreme weather prediction is one of the prerequisites for large-scale sports events to deal with emergencies. The biggest mistake of this incident is that the operators did not correctly predict the early warning provided by the meteorological department.

  Question 2: Is the track guarantee complete? Is the supply station set up reasonably?

  Some contestants recalled that after the second punch point, the wind was so strong that they could only grasp the ground with both hands, and they were frozen and stiff, and it was useless to wrap up the insulation blanket until they fainted and lost consciousness. In this cross-country race, a list of equipment was made for the contestants, and warm equipment such as jackets was only used as a suggested option, but not as mandatory equipment.

  Experts believe that for contestants who don’t bring relevant equipment, they will be caught off guard when they encounter extreme weather. According to the scheduled plan, the contestants arrive at the track supply station at night, and there are no other supply stations in the most dangerous place, which is unreasonable.

  Question 3: Is it timely for the organizer to stop the competition?

  Participants all said that they did not receive a notice from the organizer to stop the competition before they lost consciousness or were injured. At 12 o’clock on the 22nd, the contestants posted a distress message in the WeChat group, and the organizer stopped the competition at 14 o’clock.

  Experts said that what is different from the usual marathon is that this marathon cross-country race is more extreme sports. There should be a plan to suspend or suspend this kind of competition in case of special weather.

  Question 4: Is there an emergency rescue plan? Is the rescue capability enough?

  The safety management and emergency rescue of extreme sports events must be highly valued, and relevant departments must strengthen the pre-competition review of rescue plans. Experts believe that from the rescue situation, the rescue guarantee can not arrive at the first time, which is also an important reason for the serious consequences of this event.

  Sports events not only require athletes to be professional.

  The professionalism of extreme sports events cannot be just the professionalism of athletes. In the silver incident, 21 people were killed, and there were many top professional athletes among the victims. This is very different from the sudden death of non-professional athletes in many previous marathons. Extreme sports events have a high threshold. Not only the participants need to have physical conditions, professional knowledge and training preparation suitable for the difficulty of the competition, but also have extremely high requirements for the professionalism of the organizers. For example, the meteorological system, first aid system, medical system and security system of the competition must be prepared and prepared in accordance with professional standards. These systems may be used without reserve, but they cannot be used without reserve. Once unprepared, it’s too late to regret.

  In response to this incident, the State Sports General Administration held an emergency meeting last night, demanding that the risk assessment of sports events be strengthened in the safety management of major events, and that safety work plans and emergency plans be formulated in a targeted manner. It should be said that this requirement is a timely rectification of the barbaric growth of irregular competitions and events. The practice of only paying attention to setting high bonuses to attract athletes to participate in the competition, but unwilling to invest in the most important safety guarantee should be stopped. Only when we are stable can we achieve far-reaching goals, and only when we get rid of barbaric growth can we grow healthily.