Guangzhou released the first batch of typical cases of illegal advertisements in 2024.

Guangzhou released the first batch of typical cases of illegal advertisements in 2024. In 2024, Guangzhou Municipal Market Supervision Administration solidly carried out the special treatment of false illegal advertisements, deeply promoted the supervision of the entire chain of advertising operations in related fields, and effectively maintained the order of the city’s advertising market. Now some typical cases of illegal advertisements are announced. 1. A South Network Technology Co., Ltd. in Guangzhou released an illegal advertisement case. The parties posted advertisements such as "The first in China to break through the technical bottleneck and realize multi-channel intelligent crawling", "Support automatic crawling of anyone’s WeChat friends circle to their own stores" and "One-click collection of goods from major e-commerce platforms to generate micro-malls or forward friends circle sales" on their development and operation websites. The parties can’t provide any materials to prove "the first in China", and the software needs to be verified by both parties when acquiring and forwarding graphic information in WeChat circle of friends. In e-commerce platforms such as Tmall Taobao, registered users of the platform are also required to use it conditionally. The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of People’s Republic of China (PRC) Advertising Law, and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to the provisions of Paragraph 1 of Article 55 of People’s Republic of China (PRC) Advertising Law, and imposed a fine of 350,000 yuan. Second, Zhongen Moding (Guangdong) Great Health Industry Development Co., Ltd. released an illegal advertisement case. The party posted on its WeChat WeChat official account that "the company is 100% owned by the State Council Assets Supervision and Administration Commission and is subordinate to central enterprises …""The company joined hands with Tsinghua University Research Institute, Guangzhou Pharmaceutical Group, Tongjun Baicao and Yuansen Medicine, and reached strategic cooperation with more than 50 high-flow media such as Today Headline, Tik Tok, Aauto Quicker and Tencent …" And other contents, claiming that it is the national operation center for public welfare screening of women’s reproductive health, the national authorization for public welfare screening of women’s reproductive health, the reproductive health sub-channel of the people’s health TV channel of the National Health and Wellness Commission, etc., are all fictitious. The above actions of the parties violated the provisions of Paragraph 1 of Article 4 and Paragraph 2 (2) of Article 28 of the Advertising Law of People’s Republic of China (PRC), and the Baiyun District Market Supervision Bureau ordered the parties to stop publishing illegal advertisements and imposed a fine of 210,000 yuan according to the provisions of Paragraph 1 of Article 55 of the Advertising Law of People’s Republic of China (PRC). 3. In the case of an illegal advertisement released by Shanghai to Guangzhou Branch of Advertising Communication Co., Ltd., the client was entrusted by Guangzhou Meishiqin Medical Beauty Co., Ltd. to release 38 medical beauty advertisement posters in the elevator space of Guangzhou Community within 3 kilometers of Guangzhou Meishiqin Medical Beauty Co., Ltd. The above advertisement contents released by the client were completely different from the advertisement samples corresponding to the advertisement examination and approval documents, and contained "Meishiqin didn’t cut the eye bags", "no pain, no trace", "no rebound after treatment" and "just do it and leave". The above-mentioned behavior of the parties violated the provisions of Item (1) of Paragraph 1 of Article 16 and Article 46 of the Advertising Law of People’s Republic of China (PRC).Huangpu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements, confiscated advertising expenses of 1,900 yuan and imposed a fine of 2,500 yuan in accordance with the provisions of Item (1) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Iv. A bank (Guangzhou) Culture and Art Consulting Co., Ltd. released an illegal advertisement. The parties posted an advertisement on WeChat WeChat official account’s "Studio on a bank in Guangzhou", in which the title page of "Top team of [Guang Mei assault class] took you to sprint and hit Guang Mei directly in 7 days" used "465 certificates obtained by students from the 2023 bank: Guangzhou Academy of Fine Arts, 6 seats with a single subject score of 95 or above, and 52 with a score of 240 or above. I’ll take you for seven days and go straight to Guang Mei. The number of students enrolled in the 23 rd session of Guangzhou Academy of Fine Arts is 134, and one of the 8 students enrolled in Guangzhou Academy of Fine Arts is a student from a certain shore. " The text propaganda, make a guarantee commitment to the effect of education and training. In the fourth part of the article, the names and photos of five top scholars and five single-subject top scholars were publicized in the example of "All previous students on a certain shore realized their dreams in Guang Mei", and in "3, they were educated in Guangmei, and outstanding flowers blossomed", the images of Liu Mouyu, Xiang Mouyue and Zhuang Motong were used to make videos, and the names of the beneficiaries were used for recommendation and proof. The above-mentioned behavior of the parties violates the provisions of Item (1) and Item (3) of Article 24 of People’s Republic of China (PRC) Advertising Law. According to the provisions of Item (6) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law,Ordered the parties to stop publishing illegal advertisements and imposed a fine of 130,000 yuan. 5. A biotechnology company in Guangzhou Yide released an illegal advertisement case. Through Baidu Health Smart applet, the parties released advertisements such as "Adapting to leukoplakia, vitiligo and sweat spots", "Product name" Herb bacteriostatic spray of psoralea corylifolia leukoplakia "and" Approval number: Ganweixiaozheng Zi (2017)No. C002 "on the product page of Kangmeilian Psoralea Leukoplakia, accompanied by corresponding pictures of symptoms. The parties concerned posted advertisements for medical devices on the product page of "Doctor Gong’s Acupoint Pressure Stimulation Sticker" that had not been reviewed by the advertising review organ. On the product page of "Compound Polypeptide Shiqingsu", the party concerned published "Guarantee of imported raw materials of Yiqi Shiqingsu compound polypeptide tablets on Japanese Hanfang Pharmaceutical Day" and "This product is commissioned for domestic production by Japanese joint research and development formula without using any Japanese raw materials", explaining the contradiction of raw materials and origin of the product. The above actions of the parties violate the provisions of the first paragraph of Article 8, Article 17 and Article 46 of the Advertising Law of People’s Republic of China (PRC). Panyu District Market Supervision Bureau ordered the parties concerned to stop publishing advertisements and imposed a fine of 87,000 yuan in accordance with the provisions of Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. 6. A Baoli Real Estate Industry Co., Ltd. in Panyu District, Guangzhou released an illegal advertisement case. In order to promote its "Nantian Mingyuan" project, the party posted a message containing "Nantian Mingyuan, which takes 15 minutes to reach the CBD of Zhujiang New Town" and "Water meets three bends,Longevity and leisure’ is like a dragon, echoing the pearl water’ Long Mai’, forming an upper and upper realm of harmony between man and nature, which is a rare blessed land of’ hiding wind and gathering gas’. ""There are 21 high-quality schools around 10 minutes’ drive to support education "and other promotional contents. The above actions of the parties violated the provisions of Article 8, Paragraph 1, Article 9, Item 8 and Article 26, Item 2 of People’s Republic of China (PRC) Advertising Law, and Panyu District Market Supervision Bureau ordered the parties to stop publishing according to the provisions of Article 57, Item 1, Article 58, Paragraph 1, Item 8 and Article 59, Paragraph 1, Item 1 of People’s Republic of China (PRC) Advertising Law. Seven, Guangzhou Kangkang Health Technology Co., Ltd. released an illegal advertisement case, and the parties advertised in the online shop of platform 1688 that the product of "multifunctional graphene bio-resonance energy chamber for detoxification, dehumidification and fat reduction" has the advantages of "deep detoxification to promote metabolism", "activating environmental protection in cells", "improving immunity and activating human self-healing ability", and advertised that ordinary electrical products have graphene, far infrared rays, "cell repair" terahertz "and" dredging blood vessels ". The above-mentioned behavior of the parties violates the provisions of Article 17 and Article 28, paragraph 2 (2) and (4) of the Advertising Law of People’s Republic of China (PRC). Huadu District Market Supervision Bureau, in accordance with the provisions of Article 55, paragraph 1, of the Advertising Law of People’s Republic of China (PRC),Ordered the parties to stop publishing illegal advertisements and imposed a fine of 29,000 yuan. Eight, Changchun Rentang Pharmacy Co., Ltd. released an illegal advertisement case. Knowing that the "tortoise and snake wine" promoted was a drug, the parties released 120 issues of "Healthy Gas Station" and 2 issues of "Looking for Health Together" on the economic and scientific education channel of a radio and television station, and repeatedly appeared in the advertisements to recommend the efficacy of the drug in the name of patients and experts and "taking it for one month continuously: the symptoms were relieved, the vigor improved and the self-healing ability improved" The above actions of the parties violate Article 46 of the Advertising Law of People’s Republic of China (PRC) and Item (2) of Article 11 of the Interim Measures for the Examination and Management of Advertisements of Drugs, Medical Devices, Health Foods and Formulated Foods for Special Medical Uses. Yuexiu District Market Supervision Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 61,000 yuan in accordance with the provisions of Items (1) and (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law. Nine, Guangzhou Zhongmou Energy Technology Co., Ltd. released an illegal advertisement case. The parties used the term "100,000-class medical equipment dust-free purification workshop" in the "About China Hydrogen" page of their own website, but failed to provide the inspection report or certification certificate of their workshop; Use the term "history is better than 99% of the same industry factories", in which the data "99%" does not indicate the source and cannot provide relevant evidence to prove its authenticity; On this websiteIn the product details pages of QM-3000, QM-1500 and QM-1000 intelligent hydrogen and oxygen machines under the Product Center page, the terms "serious illness and chronic illness maintenance to improve the quality of life" and "suitable for chronic illness and middle-aged and elderly health care" are used, which easily confuses the products promoted by them with medical devices. The above actions of the parties violate the provisions of Paragraph 1 of Article 8, Paragraph 2 of Article 11 and Article 17 of the Advertising Law of People’s Republic of China (PRC). Nansha District Comprehensive Administrative Law Enforcement Bureau ordered the parties concerned to stop publishing illegal advertisements and imposed a fine of 50,000 yuan in accordance with the provisions of Item (2) of Paragraph 1 of Article 58 and Item (1) and Item (2) of Paragraph 1 of Article 59 of People’s Republic of China (PRC) Advertising Law. X. A Jitang Medical Device Co., Ltd. in Guangzhou released illegal advertisements. The parties released uncensored advertisements for medical devices such as Zushu cold compress gel, Keji spray, Xiaozhi gel and Luomai medical fixing belt in Tmall and JD.COM online stores; KAER electric heating series daily necessities are labeled as "medical electric heating kneepads, knee joints, meniscus injuries, physical therapy instruments, warm rheumatic arthritis, hot compress massage", which uses the term that confuses ordinary commodities with drugs and medical devices; On the product page of "Nanjing Tongrentang Huanglian Bacteriostatic Liquid", the advertisement "Three traditional bacteriostatic liquid products have no ingredients with poor product effect, and it is not safe to use them generally, which is troublesome and wastes time. The production source of Nanjing Tongrentang Huanglian Bacteriostatic Liquid can be traced back to the plant ingredients, which is convenient and labor-saving", but it cannot provide evidence.The above-mentioned behavior of the parties violated the provisions of Paragraph 1 of Article 4, Item (2) and Item (3) of Paragraph 2 of Article 28, Article 17 and Article 46 of People’s Republic of China (PRC) Advertising Law, and Zengcheng Market Supervision Bureau ordered the parties to stop publishing illegal advertisements according to Paragraph 1 of Article 55 and Item (2) and Item (14) of Paragraph 1 of Article 58 of People’s Republic of China (PRC) Advertising Law.

General Administration of Market Supervision: Ten Characteristics of Consumer Complaints in 2022

  Cctv newsAccording to the website of the General Administration of Market Supervision, in 2022, the national market supervision departments received a total of 29.4077 million consumer complaints, reports and inquiries through the national 12315 platform, telephone, fax, window and other channels, with a year-on-year increase of 23.5%. Among them, there were 13,103,800 complaints and 4,722,300 reports, which saved economic losses of 4,519 million yuan for consumers and effectively protected their legitimate rights and interests. It mainly presents ten characteristics:

  First, the acceleration of consumer complaints, the recovery and expansion of consumption needs balanced development.

  From the trend of the past three years, due to the cross-regional expansion of platform economy, the cross-regional flow of population capital and the cross-regional allocation of market factors, the consumption of Guangdong, Zhejiang, Shanghai and Beijing is accelerating. There is a positive correlation between the number of consumer complaints and the level of consumer activity. The proportion of consumer complaints in the four provinces and cities in the country has increased from 31.8% in 2020 to 45.16% in 2022. To some extent, the accelerated gathering of consumer complaints reflects the unbalanced development of the supply side of consumption, so it is necessary to further restore and expand consumption in the central and western regions and promote higher quality and more balanced development.

  Second, recover the loss of over 10 billion yuan, boost confidence and release vitality.

  In the past three years, in the face of the impact of the epidemic, the downward pressure on the economy and the impact of the international situation, improving the consumption environment, stabilizing consumption and promoting consumption have become important supports for stabilizing the economic market and safeguarding people’s livelihood and well-being. Market supervision departments at all levels have handled a total of 74.5229 million complaints, reports and consultations, recovering economic losses of 14.472 billion yuan for consumers, effectively defending consumers’ legitimate rights and interests, and protecting consumption power and economic endogenous motivation. We will strengthen the maintenance of commodity services concerned by the masses. For example, the mediation success rate of fiber products, medical devices, production, maintenance and repair services has increased significantly compared with the previous year, with an increase of 15.51, 13.15 and 12.26 percentage points respectively.

  Through the continuous evaluation of "five-level circular linkage", the disposal efficiency of the national 12315 platform has been greatly improved. The timely handling rate of complaints and reports was as high as 98.99%, an increase of 12.55 percentage points; The highest satisfaction of the masses is 4.74 points (out of 5 points). At present, the platform has accumulated 16.0108 million registered users, with an average annual growth of 3 million, and has become a consumer rights protection platform trusted by the people.

  Three, rapid response, strong disposal, complaints and reports of epidemic-related materials fell rapidly.

  After the promulgation of "Article 20" and "New Article 10", the focus of epidemic prevention shifted from prevention and control of infection to medical treatment. The demand for epidemic-related drugs and medical supplies surged, the supply was not smooth, the price fluctuated abnormally, and product quality problems frequently occurred. At one time, the number of related complaints and reports increased by spurt. From November 10, 2022 to the end of 2022, the national 12315 platform received 241,100 related complaints and reports, up 3.88 times year-on-year, 2.95 times quarter-on-quarter, and the highest peak reached 19.5 times. Among them, there were 141,800 complaints and 99,300 reports, recovering economic losses of 4,981,700 yuan.

  The market supervision department responded quickly, launched a special campaign to stabilize the price and guarantee the quality of epidemic-related drugs and medical supplies at the first time, promptly checked the complaints and reports of epidemic-related drugs and medical supplies, and fully protected the health and safety of the people, with a total of 12,900 cases filed. As of February 10th, the reports on epidemic-related prices, unfair competition and advertisements, online transaction supervision, product quality, and the production and circulation of drugs and medical devices have dropped by 99.14%, 87.87%, 73.89%, 88.35% and 87.79% on an average daily basis, and the demands for epidemic-related drugs and medical supplies have returned to daily life, and the market order tends to be stable.

  Fourth, the downward pressure on the economy has increased, and after-sales problems such as non-delivery and non-refund have become more prominent.

  In 2022, the national market supervision department accepted 13.1038 million consumer complaints, a year-on-year increase of 43.84%, and the growth rate was enlarged compared with 2021. From the complaints, there were 2,987,000 pieces of quality, 2,489,600 pieces of after-sales service, 1,159,100 pieces of contract and 1,090,600 pieces of food safety, accounting for 58.96% of the total complaints. Among them, the problem of after-sales service grew fastest, and the masses reflected it most strongly, with a year-on-year increase of 57.67%.

  After-sales service status is directly related to operators’ confidence and expectation. Affected by the epidemic, the problem of after-sales service has been highlighted. Consumer demands mainly focus on non-refund, non-delivery, non-performance of the "three guarantees" commitment, non-implementation of the seven-day unreasonable return obligation, and untimely delivery. From the perspective of commodity categories, it is mainly concentrated in mobile phones, shoes, coats, furniture and automobiles, accounting for 25.61% in total; Printed matter, dairy products, computer peripherals, air conditioners and luggage increased by 154%, 120%, 98%, 98% and 90% respectively.

  Fifth, the proportion of commodity complaints increased, and the consumption of new energy vehicles was short-lived.

  In 2022, the national market supervision department accepted a total of 8,623,200 commodity complaints, accounting for 65.81% of the complaints, up 4.37 percentage points from the previous year; There were 4,480,600 service complaints, accounting for 34.19% of the complaints. The increase in the proportion of commodity complaints reflects the prominent product quality problems under the downward pressure of the real economy. Among them, the top complaints are: ordinary food, clothing, shoes and hats, household items, household appliances, transportation and communication products, accounting for 58.43%. The top service complaints are: catering, accommodation, sales, Internet services, culture, entertainment and sports, beauty salons and baths, accounting for 46.37%.

  It is worth noting that with the rapid increase in the penetration rate of new energy vehicles, consumers’ requirements for quality are also constantly improving. In 2022, the platform received 16,000 complaints and reports about new energy vehicles, a year-on-year increase of 62.84%. Among them, contract problems, quality problems and false propaganda problems grew rapidly, increasing by 126.33%, 77.35% and 75.65% respectively. Consumer demands focus on: imperfect after-sales service, failure to fulfill the "three guarantees" commitment; Sudden flameout, oil leakage, abnormal engine sound, brake steering failure and battery module damage during driving; Publish false information, induce consumers to sign unfair format clauses, and reduce the responsibility of car companies.

  Six, new consumption hotspots are constantly emerging, and the accompanying consumer disputes are rising.

  In recent years, "new consumption" is becoming the "accelerator" of economic development. While meeting the diversified needs of consumption, some new situations of infringement and new problems of rights protection are gradually exposed, reflecting the new pain points of consumer rights protection.

  In 2022, new model problems such as digital collection (NFT) rose, making supervision more difficult, with 59,700 related demands (only 198 in the previous year), mainly focusing on non-delivery, non-refund, malicious price gouging, high handling fees, and arbitrary closure of consumer accounts. Under the craze of "blind box", consumer demands reached 41,400 pieces, up 61.72% year-on-year. IP cross-border co-branded products set off a buying frenzy, with 38,100 related demands, up 66.96% year-on-year. Some merchants took the opportunity to raise prices, but the problems of uneven product quality, fake and shoddy products, delayed delivery and lack of after-sales service were outstanding. Behind the fiery outdoor sports such as camping, the demands for sunscreen products and mosquito-repellent products increased by 99.12% and 149.62% respectively. Ice and snow sports are popular, but the related demands are as high as 8677, up 60.51% year-on-year. The quality problems such as ski clothes and skis are outstanding, and the tickets, deposits and safety issues of ski resorts need urgent attention.

  Seven, online consumption continues to escalate, and consumer satisfaction still needs to be improved.

  With the continuous development of e-commerce in China, the epidemic situation catalyzes online consumption habits, and the online shopping field ranks "half of the country’s consumers’ demands". In 2022, the online shopping demand increased by 56.38% year-on-year, which mainly has three characteristics:

  (1) The format of "cloud consumption" has expanded rapidly, and complaints have grown rapidly.

  Various "cloud consumption" modes, such as live delivery, cross-border e-commerce, fresh e-commerce, online shopping, online entertainment, and private kitchen customization, have emerged, which has become a bright spot in the growth of weak consumption last year, but related demands are also rising. There were 220,900 requests for live broadcast with goods, up 1.15 times year-on-year and 5.01 times higher than that in 2020. There were problems such as no products, shoddy products and false propaganda. Cross-border e-commerce demands were 334,500, up 42.63% year-on-year and 1.47 times higher than that in 2020. The problems of negative after-sales service, failure to fulfill warranty commitments and counterfeiting of overseas products were prominent.

  (B) There are many new types of price fraud, and supervision and law enforcement are facing new challenges.

  Technologies such as big data algorithm of platform economy improve transaction efficiency, and it is also easy to induce new price fraud. The online shopping price demand was 106,700 pieces, up 99.03% year-on-year, which mainly included the problems of killing big data, changing trading conditions in real time, "marking low and closing high", concealing preferential threshold conditions, and the preferential treatment for non-members was greater than that for members, which brought higher challenges to the price supervision and law enforcement in the platform economy field.

  (C) Video membership service routines, consumer experience needs to be improved.

  At present, paid members have become the "standard" of video websites, but there is a lack of "standard" of member services, with 8534 related demands, up 103.82% year-on-year. The problems reflected by consumers mainly focus on: unreasonable advance on demand, suspected of repeated charges; The "free advertisement" is not honored, and the video is inserted with advertisements; The prompt of automatic renewal is not obvious, the way of cancellation is difficult to query, and consumers are easy to buy by mistake. Others rely on word games such as adjusting fees and changing rights to make up for losses and reduce users’ trust.

  Eight, "ODR" continued to expand, and diversified solutions to disputes steadily improved.

  Market supervision departments have vigorously promoted the construction of online consumer dispute resolution (ODR) mechanism, and the success rate of settlement and consumer satisfaction have made steady progress. 114,000 ODR enterprises have been developed in various places and settled in the national 12315 platform, and 3,094,800 disputes have been directly negotiated with consumers online. Compared with the traditional administrative mediation method, the average processing time is 7.69 days, which is greatly reduced by 14.2 days; The success rate of reconciliation increased by 11.25 percentage points; Covering 97% of cities, an increase of 2.36% over the previous year, fully releasing the institutional innovation advantages of ODR. On the whole, ODR’s social influence is constantly expanding, and the enthusiasm of market participants for voluntary participation is constantly improving, which has made a useful exploration for diversified solutions to consumer disputes and social co-governance.

  Nine, "sunshine" consumer complaint information, effectively strengthen the source of governance.

  The General Administration continued to promote the publicity of consumer complaint information, formulated a publicity system and built a publicity system, and launched pilot projects in some cities in Jilin, Guangdong, Sichuan and Xinjiang from November 2022. At present, 20,817 complaints from 14,114 enterprises have been publicized, effectively strengthening social supervision and credit constraints, and improving the transparency of the consumption environment, the integrity of operators and the satisfaction of consumers. After publicity, the success rate of complaint mediation in the pilot area increased by 8.39 percentage points compared with that before publicity and 5.97 percentage points compared with the same period of the previous year; The average complaint settlement time was 11.77 days, 2.17 days faster than the same period of the previous year; The consumer evaluation was 4.8 points (out of 5 points), 0.1 points higher than before publicity.

  X. Complaints and reports have become an important channel for discovering illegal clues, and the social supervision role of consumers continues to emerge.

  Consumers actively played the role of social supervision. In 2022, they reported 4,722,300 illegal clues to the market supervision department, up 40.34% year-on-year, including 2,027,300 illegal advertisements, 723,100 violations of consumers’ rights and interests, and 341,800 illegal food safety behaviors. Judging from the increase, reports of unfair competition, trademark violations and online trading violations all increased by more than 60% year-on-year.

  Market supervision departments adhere to the people’s livelihood orientation, strengthen the analysis and judgment of complaints and reports, and severely investigate and punish violations of laws and regulations according to law. 281,100 cases were filed for reports of illegal advertisements and false propaganda; 63,000 cases were reported and filed against violations of consumers’ rights and interests, mainly involving the sale of products that do not meet safety requirements, counterfeiting and cheating consumers; 48,700 illegal reports on food safety were filed.

Food English has many uses, besides eating, it can also describe people!

In English, food has a wide range of uses, which you can’t imagine!

For example, "corn" is used to describe a person who is "disgusting"; And "Pippi" is "unreliable"; There is also the American favorite "beef", which can be used when you are "unhappy" with someone.

Come and study!

Corn, cheese = disgusting

Food English has many uses, besides eating, it can also describe people!

 

Corn and cheese are both delicious. But it’s not a good thing to add a y after it and become corny and cheesy.

Corny said it was disgusting and bloody; Cheesy means disgusting and melodramatic; ?

I do like eating cheese, but I don’t like cheesy things.
I like cheese very much, but I don’t like cheesy things.

How to use it?

A cheesy/corny person: A person often says disgusting things, or uses the old-fashioned line pick up hot chicks. Give them to him.

A cheesy/corny song, movie, TV show: disgusting love songs, movies and TV shows with bloody plots can all be described by these two words.

Bread and butter = bring home the bacon

Food English has many uses, besides eating, it can also describe people!

Bread and butter can be said to be the staple food on the American table, so bread and butter also symbolizes a person’s work, rice bowl and the meaning of bringing home the bacon in English.

Bread and butter: basic means of subsistence; livelihood

Bread is North Americans’ staple/staple food.
Bread is the staple food of North Americans.

For us, bread is money.
For us, bread is money.

How to use it?

The person who makes money to support the family is the breadwinner: the person who makes money to support his family is called "bread winner". ? ?

Now, most homes have two bread winners: Now, most couples are both bread winners. ? ?

Your profession is also called Your bread and butter: Your occupation and career are your bread and butter, which is called "Bread and Butter" in English. ? ?

Podcasting is my bread and butter.
Making podcasts is my job.

In addition to the rice bowl, bread can also describe pregnant expectant mothers.

She has a bun in the oven: She is pregnant (literally, there is bread in the oven).

Bun: Soft bread, hamburgers and hot dogs are called hamburger bun, hot dog bun.

Crispy pie = unreliable person

Food English has many uses, besides eating, it can also describe people!

Used to describe apple pie and barbecued pork, flaky is definitely a good quality, indicating that the pie skin is crisp and crisp.

But when used to describe people, flaky is a derogatory term, meaning unreliable, unreliable, and not keeping his word.

In dessert, it’s a good quality: it’s a good thing that desserts are flaky.

But in people, flakiness is n’t something desirable: it is not a good thing that a person is unreliable.

A flaky person is not dependent or trustworthy: if a person is "flaky", it means unreliable and unreliable.

Maybe their mind is somewhere else; They can’t focus: the first layer means that this person may be absent-minded and mindless.

A flaky person is like to break an appointment or a promise: unreliable people may break their promises and break their promises.

They don’t deliver what they promised: they don’t do what they say.

How to use it?

I love eating flaky pie crust: I like crispy pie best. ? ?

He is so flaky. Don’t trust him: This man is very unreliable. Don’t trust him. ? ?

He flaked out on me again.

Vanilla = boring, silly and sweet

Food English has many uses, besides eating, it can also describe people!

Do you like vanilla ice cream?

Or do you think this taste is boring? Yes, vanilla has this extended meaning.

Some people love vanilla, but some find it very boring: Some people like vanilla taste, while others think it is not delicious.

Vanilla, as an adjective, means plain and boring: when used as an adjective, vanilla means plain and boring, (that is, what we call "silly and sweet"! )

How to use it?

He’s so vanilla: He is very boring and uninteresting. ?

It’s mostly used for people: this word is usually used to describe people.

Beef = spit, uncomfortable

Food English has many uses, besides eating, it can also describe people!

Yes, that’s what beef means.

But at this time, usually uncountable beef is preceded by an a, I have a beef with someone.

If you have a beef with someone or a company, it means you have a problem with them: this statement means that you are dissatisfied with a person or a company, have grievances and want to vomit.

How to use it?

You have a beef with me? Do you have a problem with me? ? ?

Yes, I do have a beef with you: Yes, I just have a problem with you.

This statement is very colloquial. If you type, it will be corrected automatically by auto correct, and the "A" will be removed.

Last but not least, meat = the point

Food English has many uses, besides eating, it can also describe people!

Finally, talk about "meat". Meat is usually the main course in western food, so the abstract concept, meat, refers to the most core and key part.

How to use it?

Let’s get to the meat of the issue: to the core of the problem.

The meat of the story: the focus of the story

 

Finally, there is another saying ↓↓↓

Food English has many uses, besides eating, it can also describe people!

Nut: nuts

Nutsell: shell

In a nutshell: in a word, in a word

In a nutshell, there’re many interesting and useful food-related expressions in English: In short, there are many interesting and useful food slang and expressions in English.

Can these words describe people you know today?

Do you know someone flaky?

Do you know someone vanilla?

Do you have a beef with someone?

(Source: Kaiyi English Editor: Julie)

 

Exploded, the domestic spy war is so delicious!

Domestic dramas are full of Sao operations.

It is even said that some pictures are flushed even when Uncle Ba looks at them.

Appears in the form of a full-screen mosaic.

She, the people’s female teacher.

Wearing a white gauze skirt and cutting short hair, accompanied by dim light, tutoring students and seriously teaching the appearance of ancient Chinese can be called a teacher.

The child’s Chinese score rose by 24 points.

Other departments should catch up again

You can touch the threshold of key high schools.

Teacher model?

At the end of the night, she wore heavy makeup and opened a room with the parents of the students, and she was honest with each other.

He, the taxi driver.

Listening to the guest in the car boasting that he was worth more than 100 million yuan, he kept his face unchanged, but sneaked into the other person’s home to pry open the safe, and his eyes were full of RMB gold bars.

Thieves have a lot of guts?

As soon as the camera turned, he and the other party were caught in bed by the police, and the bedside was filled with "props".

What a shameful picture, what an exciting plot.

Another drama?

No, their real identities are spies.

Opponent

The story of "spy war" in peacetime.

CCTV broadcast eight sets of prime files, and as soon as it went online, it pushed back "Knife in the Snow" for two hours.

By two words:

Word of mouth.

The main characters are Double Bombing Guarantee, Guo Jingfei and Tan Zhuo.

Even the supporting roles are Yan Bingyan and Ning Li.

But judging the quality of a drama, Uncle Ba should remain fair, objective and rational.

I didn’t dare to recommend it to you until I finished sixteen episodes in one breath.

This play-

be known asMiddle-aged poor and down-and-out version of Mr. and Mrs. Smith.

 

Modern national security spy war drama is famous for its bad.

Representative work Eye of the Storm.

Douban scored 5.6 points, and Jin Sha, the director of Lei Ju’s War of Thunder, starred in Yang Mi.

Still wearing the skin of professional drama, talking about the dog blood drama of little love.

The form and slogan are mystifying, in which the logic is ill and the plot full of slots once again enters the old road of suspension.

But "Opponent" doesn’t have these problems.

On the contrary,It broke the mystery of the spy and made every effort to be true.

First, in the choice of roles.

The spy images in spy films are often omnipotent people, who are synonymous with bullets and calm, racing and chasing, and being cold-blooded and tough.

But the truth is—

Most male spies are plain-looking, so that they are not easy to be found in society.

Li Tang, played by Guo Jingfei, pretends to be a taxi driver.

Pulling up the belly is a layer of glistening meat, and there is a serious strain on the waist muscles. A bitter face all day is the image of a middle-aged man suppressed by life.

The choice of female spies usually gives priority to face value. It is undeniable that many men have weak legs when they see beautiful women, and their appearance advantages have a better chance to get information.

Ding Meixi, played by Tan Zhuo, is a very attractive teacher.

With a charming face, every man, from parents of students to researchers, fell at her feet without exception.

And then to spy technology.

Before you become a spy, you will have a wave of training.

A few key points:Reconnaissance and anti-reconnaissance ability, first aid training, attention memory training.

But the NSA doesn’t eat for nothing.

The members of the task force are capable people, have strong endurance, and drive for 27 hours without sleeping; Those with high IQ and memory will never forget anything; If you are desperate, you can handle the case without eating or sleeping; There are hackers, especially good camouflage …

It is a compulsory course for them to remain keen and skeptical at all times.

When recruiting personnel, even the tolerance of squatting will be taken into account.

There is such an episode in the play that is quite exciting-

Ding Meixi, a female spy, was almost exposed when a student accidentally cut her hand while making up lessons at her home.

Two details:

First, emergencies, no hurry.

The student’s hand was cut by a metal tool. She immediately bandaged and stopped bleeding, and took the student to get a tetanus shot at the first time.

According to the students, Mr. Ding is more powerful than that.

Before, some students in the school fell down the stairs, and the bones were exposed. The scene was terrible. The principal was scared at that time, but Mr. Ding took his time to connect the students’ hands and helped them to the hospital.

Second, super memory, beyond ordinary people.

After handling the students’ hands, Mr. Ding received calls from other students’ parents.

Parents said that the schoolbag was left at Teacher Ding’s house. Even in such a hurry at that time, she was still very sure about the size and shape of the schoolbag, and she was sure that the schoolbag was definitely taken away from her house.

Even, she remembers the belongings of dozens of students in the class.

Although Teacher Ding explained that students’ affairs are more important, these two points still attracted the attention of parents of students and the head of the task force of the Ministry of National Security.

Not stupid confrontation, confrontation between eyes and words, uncle pai didn’t dare to blink easily when he looked at it.

But "Opponent" is about more than that.

Pull open the mysterious veil of spies, and there is another layer of hidden sorrow.

 

Spies are not so easy to be.

Li Tang and Ding Meixi are such a disguised couple.

Seventeen years ago, they accepted the task and came to Xiamen, with a unified code name of Phoenix.

In the past 17 years, they have been married and given birth to daughters like ordinary couples. For more than ten years, from sweet love to daily necessities, people are still facing a midlife crisis when they reach middle age.

But the actual spy’s life is poor and humbled.

This couple of spies is the worst in history:

Worried that the money is not enough to spend, life is tight, children can’t keep up with their physical strength when they are rebellious, and they are still under great psychological pressure …

Those so-called cool settings of wearing sunglasses and leather clothes are just the beautification of film and television works.

As a matter of fact.

None of the good things have been touched, but the troubles have come one after another.

At the beginning, they were faced with the problem of crushing them:

The chickens ran away from the joint, and they were also taken away with their wages and expenses as spies.

The already difficult life is worse.

Li Tang can only grope for clues step by step, and the first breakthrough is Yao Ji’s younger brother.

Through investigation, he determined the direction of the other party’s travel and planned to intercept it.

I thought it would be a unilateral suppression with a golden finger. As a result, I fought with each other, and I could obviously feel Li Tang’s poor physical strength.

I got a knife and three teeth were knocked out.

If it hadn’t been for the protective measures in advance, it is estimated that it would have fallen.

Old and weak, no money yet.

When the tooth fell out, I went to fill it, licking my face and asking for a discount. However, the 9000 yuan after the discount was too expensive, so I persuaded him directly.

Li Tang over the years, there is no skill, when what a big shot with deep pockets.

Usually, he is a taxi driver. He earns 400 yuan a day, and he has to pay 220 yuan to the rental company. The rest is barely enough for the daily expenses of the family.

I was given a ticket when I was on a mission, 200 at a time, and I worked for nothing for a day.

Ding Meixi has a hard time there, too.

Constantly dealing with various men to sell sex and get information, and often encounter sexual harassment.

It is rare to make up lessons to make money as a teacher, and it is also reported by parents of students.

The money is not earned, and the two people are notorious.

A man was scolded for breaking his shoes.

As a spy, she had to have sex with people, but it made her children get involved in school and get a dirty look.

One was laughed at and cuckolded.

He can only turn a blind eye when the task requires him, and the sarcasm of others can only be swallowed by himself.

But these are small things, and they face bigger problems.

The dilemma of no choice.

On the one hand, it is the task assigned by the organization, threatening you with your own life, and you can’t escape if you want to escape.

Only success, not failure.

On the one hand, it is the attention of the Ministry of National Security. Once they start to suspect, they are in a state of being caught at any time.

Strictly guard against death and wait every day.

For a spy.

Further is death, take a step back or die.

They have no way out.

 

Domestic spy war dramas used to have a fixed mode of cool drama-the focus of the crowd, and the distinction between good and evil.

After watching too much, the audience also has a stereotype.

But the best thing about "Opponent" is that it tells the real spy life.

This is not a cool play.

The key performance isThe tragic life and hopeless future of spies.

Take Li Tang Ding Meixi and his wife in the play for example.

On the one hand, fight with your life.

Before each mission, they will do a full set of protective equipment, and it is common to use knives and guns. This is the experience that they have learned after many injuries.

On the one hand, worry about daily necessities.

Every day, apart from quarreling or quarreling, for money and for life, it seems that only in this way can people vent in middle age.

"We may be the most wronged spies in history."

Ding Meixi and Li Tang go back to their rooms every day, full of complaints and complaints.

No money, no status, even can’t go home.

Even after more than ten years in a foreign land, even if they go back, they don’t know how to live. The authorities have changed several times, and they don’t know how to take the tram.

But the grievances of two people are nothing. After all, even death is not so terrible for them.

It’s like their joint is online, chicken.

I have been a spy for a longer time than Li Tang and Ding Meixi. From young to old, I began to gasp after eating a few jiaozi, and I was afraid to get married and have children, for fear that my identity would drag others down in the future.

I live worse than a watchdog, and I have been threatened to be a traitor.

After nearly twenty years of torture, death may be the relief.

The only thing that holds them back is pretending to be a daughter born to a husband and wife, and that is their responsibility.

Beating is pro-scolding and love. Although Ding Meixi scolds her daughter for being ignorant, smoking and falling in love every day, every sentence reveals love.

They are afraid of revenge by spy organizations, and they are afraid that their daughters will see their parents arrested.

The spy in the play has a touch of sadness.

Especially Ding Meixi.

From the first class of spy training, you will be insulted by rape.

Seduction, bribery and threats are the necessary abilities of female spies.

Even Ding Meixi, who is married and has children, feels the physical and mental destruction all the time. Every time she has sex with a man to get information, she will brush her teeth and go home.

She hates this kind of herself and can’t stand this kind of life, but it’s not her choice.

And this is not only in film and television dramas.

"Opponent" is the most typical of reality, and it is also experiencing the same dilemma as the real spy.

You can’t get much money, but you have to fight with your life.

Maybe there are spies around you and me.

On the surface, they are like ordinary people, but in fact they are buried in a dark corner and will never see the sun.

Uncle Ba made a bold guess-

What the drama really wants to express may be to inform spies and people who may be rebelled.

If you get lost, you will find your way back.

 

Do you want to get COVID-19 vaccine? Disease control experts tell you

At present, the vaccination work in Covid-19, Inner Mongolia has been carried out among the target population over 18 years old. On March 29th, the reporter interviewed Yan Shaohong, deputy director of the Second Institute of Tuberculosis and Prevention of the Center for Comprehensive Disease Control and Prevention of Inner Mongolia Autonomous Region, about the effective protection and adverse reactions of Covid-19 vaccine.

"Covid-19 vaccination is the most effective way to prevent and control the spread of COVID-19, which is the most economical and convenient." Yan Shaohong said that it is the duty and obligation of every citizen to vaccinate Covid-19 vaccine, and the masses should correctly understand the safety of COVID-19 vaccine and take the initiative to vaccinate.

Yan Shaohong said that almost all people have no immunity against Covid-19, and are generally susceptible to Covid-19. After the infection, some people will develop into severe illness, critical illness and even death. After vaccination, on the one hand, most people can gain immunity; On the other hand, through the orderly inoculation of COVID-19 vaccine, an immune barrier can be gradually established in the population, and the large-scale spread and epidemic of COVID-19 can be blocked.

At present, the vaccination work in Covid-19, the key population in the whole region, has come to an end, and the vaccination work for the target population over 18 years old has also started, with two doses of vaccination, with an interval of 2-4 weeks. The principle of vaccination work is still to adhere to informed, consent, voluntary and free vaccination, to coordinate the prevention and control of normalization with vaccination work, to prudently, steadily and orderly implement local territorial responsibility and industry supervision responsibility according to law, to promote vaccination work more safely, orderly and forcefully, to gradually expand the coverage of people, and to vaccinate as many people as possible to protect the health of the broad masses of the people.

"The protective efficacy of vaccines used in China has reached the relevant standards of National Medical Products Administration’s Guiding Principles for Clinical Evaluation of Preventive Vaccines in novel coronavirus (Trial), and it also meets the index requirements recommended by the World Health Organization’s Covid-19 Vaccine Target Product Characteristics. The immune persistence of inactivated vaccine in Covid-19 is still under continuous observation. The evidence suggests that the vaccine protection period can reach at least half a year. " Yan Shaohong admits that no vaccine can guarantee that the vaccinated population will have 100% protection effect. Therefore, after vaccination with Covid-19 vaccine, the protection standard cannot be lowered in daily work and life. The general public should still keep the awareness of preventing Covid-19 infection and spread, and do personal protection. Whether vaccinated or not, they should continue to wear masks indoors or in closed places where people gather, and follow the specific prevention and control measures in various places.

Regarding the adverse reactions of COVID-19 vaccine, Yan Shaohong said that the vaccine is an exotic antigen to human body. Due to the characteristics of the vaccine and individual differences, there will be some adverse reactions after vaccination, but the incidence rate is still relatively low. At present, the adverse reactions monitored mainly include local reactions and systemic reactions. After inoculation, local reactions will cause pain, some will appear redness and some will appear induration, but these local reactions do not need to be treated and will heal on their own. The general reactions are mainly headache and fatigue, and some may have low fever. (Reporter Zhang Wenqiang)

Du Qifeng talks about the classic stand shot of "Gunfire": I don’t have money to shoot like this.


There are many classic stations in Gunfire.

    Remember the classic scene of the gun battle in the shopping mall? There is also the scene of the police patrolling the street in the park, and the six-and-a-half-minute long shot at the opening … … These are some fragments that are often deconstructed by film critics in Du Qifeng’s films, but in fact, fans prefer to hear Du Dao’s own explanation.

    Recently, Du Qifeng came to Guangzhou to attend the opening ceremony of the 13-year retrospective exhibition of Chinese film media awards, and completed a forum lecture with the theme of "Du Sir’s Modern Space" together with film critic Wei Junzi and Secretary-General Yu Xiaoyi of Chinese film media awards. Du Qifeng’s also became the opening film of this retrospective. On that day’s lecture, Du Qifeng described in detail the conception of those classic pictures in his movies. But he also admitted that in fact, the stories behind these films are not as complicated as those deconstructed by film critics. For example, many people think that the actor’s position in the scene of the gun battle in the shopping mall in Gunfire is particularly particular, but in fact it was shot because of lack of money. Du Dao said with a smile: "Sometimes, we really think too much."

Why did the actors have to stand for so long in the scene of gun battle in the shopping mall in Gunfire?

    The theme of this lecture is "SIR Du’s Modern Space". As the host, Yu Xiaoyi has prepared several fragments of related themes in Du Qifeng movies to discuss. One of them is the scene of a gun battle in a shopping mall in Gunfire: when bodyguards retreat from the second floor to the first floor of the shopping mall and hide behind different pillars, a static space lasts for a long time, and the actor’s standing position in this scene is also regarded as a very classic picture of Du Qifeng movies.

    Regarding the arrangement of the actors’ positions in this scene, fans have painstakingly made all kinds of guesses, including the change of power between the offensive and defensive sides and the comparison of vertical and horizontal space, but Du Dao told the truth, "In fact, I didn’t imagine any space at all."

    Du Dao recalled that Hong Kong film was at its lowest ebb, and he had a hard time finding a boss in Taiwan Province, who was willing to give him 2.5 million Hong Kong dollars to make this film. In this context, the director’s first thing in his creation is how to save money. "If the longer you stand, the longer the film will be? With so much time, it’s still that space. So what will happen when this movie comes out? " In other words, Du Qifeng actually shot this classic picture just to save money.


The background billboard of PTU is not a sponsorship.

At the end of "PTU", there is a gun battle scene. Is the beauty billboard in the background an advertisement implantation?

    Another work that can better reflect the sense of space in Du Qifeng’s movies is PTU, in which Yu Xiaoyi gives an example of a police patrol, which is also a particularly impressive picture of Du Qifeng movies. In addition, at the end of the film, there was a gun battle under a huge billboard, which also impressed Yu Xiaoyi. The advertisement was Athena Chu lying on his side in a swimsuit and smiling at the camera. Yu Xiaoyi always suspected that this was an advertisement implanted in the film.

    However, Du Dao smiled and admitted that there was no sponsorship. "I just thought that the background behind was too messy and ugly, so I asked if there were any big posters used, and I used them to cover the scenery behind. As a result, my colleagues found this and spread it out, only to find that it was a girl. No way, I have to shoot it like this. "

Disney dominated the US domestic market in 2016, with a box office of 3 billion yuan.

Zootopia is very popular.

1905 movie networkmessage 2016 is not very good for many people, but Disney has repeatedly broken records in this year, and many films have captured the city and performed very well. As the parent company of Marvel Comics, Lucasfilm, Pixar Animation and Disney Animation, Disney has undoubtedly become one of the film giants, and has released many high-quality works in the past year, such as,,, and so on.


Although Disney suffered a little in 2015, 2016 was undoubtedly a year of great victory. Before 2016, Disney’s domestic box office in the United States reached $3 billion, which is hard to beat. The global sales reached US$ 7.6 billion, and the overseas box office reached US$ 4.6 billion, which was a great success in the local, international and global markets.

Star Wars: The Force Awakens is a hit at the box office.

Such a milestone achievement is attributed to Disney’s series of films, especially the sequels of the series. Although the film was released at the end of 2015, it has now become the third film in the highest box office list in history, and it has also benefited Disney in 2016. Rogue One: A Star Wars Story became a powerful year-end work of Disney in 2016, and now Disney is basically desperate for defeat and constantly challenging itself.


Many of Disney’s works presented in 2016 have received rave reviews, and some of them will participate in the Oscar contest, such as "Frozen in the Sea", Zootopia, etc. From the data point of view, Disney undoubtedly firmly dominates the American film market.


However, the problems in film production can not be ignored. The number of film series and sequels has increased exponentially, which has occupied the highland of film production in the past few years. From the current situation, the situation will only get worse, which is not good news for fans who like original works and experimental films. In addition, many people find that Disney’s works are becoming more and more patterned, and the quality of Disney’s new films in 2017 is worrying.


But in any case, Disney will dominate the American film market in the future commemoration. At present, the biggest challenge for Disney’s film industry is whether they are ready to shoulder the responsibility of innovation.

Craftsman Spirit and Supply-side Reform: An Interview with Zhong Jihe, Chairman of Jiangsu Haixun Group

  CCTV News:For any country in the world, the fate of manufacturing industry has a profound impact on the overall appearance and process of social and economic development.

  With the arrival of the new normal of China’s economy, China’s manufacturing industry has been in a dilemma for a time: on the one hand, nearly 1.4 billion people have brought a huge consumer market; On the other hand, it is difficult for China’s manufacturing industry to produce high-end products with market competitiveness, such as Japanese toilet seats, Australian milk powder and Korean cosmetics … … Consumers have flocked abroad to sweep the goods.

  In the past 30 years, China’s manufacturing industry has developed rapidly and on a large scale, but the overall quality is not high. Short-term demand can be met, but long-term supply capacity is not enough. With the low-cost advantage of China’s economic development and the gradual disappearance of demographic dividend, as well as the rapid development of e-commerce economy, China’s manufacturing industry has encountered the double attack of weak endogenous growth and external Internet impact, and the supply-side reform, transformation and upgrading of manufacturing industry are waiting for us.

  In Hai ‘an, Jiangsu Province, a representative manufacturing enterprise that upholds the spirit of artisans and has been deeply involved in manufacturing for 30 years — — Haixun Group, under the leadership of "parent" Zhong Jihe, keeps pace with the times and is determined to reform, transform and upgrade, which is a model for the exploration of supply-side reform in manufacturing industry. A few days ago, with the opportunity of its 30th anniversary, Haixun Group, Nantong Daily, Hai ‘an County Development and Reform Commission and Xinhuanet Jiangsu jointly held the "Supply-side Reform and Craftsman Spirit Summit Forum and the 30th Anniversary Celebration of Haixun Group", which shared its own experience and thinking in the transformation and upgrading of manufacturing industry. It was full of dry goods and inspired a lot.

  When talking about the experience and original intention of reform, Zhong Jihe, chairman of Haixun Group, said: Haixun has kept the initial intention of manufacturing enterprises for 30 years, constantly innovating manufacturing processes, improving manufacturing standards and upgrading manufacturing technology and knowledge with the spirit of artisans; At the same time, the development of manufacturing industry should be good at fake things, stay young, use internet tools to improve manufacturing efficiency, improve technology and stimulate innovation; In addition, Haixun relies on the power of finance to incite transformation and upgrading, take advantage of the trend, integrate industrial and financial resources, and build a business incubation platform with capital as a link.

  Work hard and be determined to reform

  Zhong Jihe was a veteran, joined the army in 1978, served as monitor and acting platoon leader, and was awarded seven times in five years. After being admitted to a military academy, he returned to his hometown due to illness. For the sake of living, he opened a small shop and did a small business of providing oil, salt, sauce and vinegar services for his neighbors. In 1986, he first entered the then No.3 Rubber Factory in Hai ‘an County (predecessor of Haixun Group) as a supply and marketing clerk. At that time, there were only a dozen workers in the rubber factory, with an annual output value of several hundred thousand yuan, and the profit was always "carrying a pole" — — Loss. Six months after entering the factory, Zhong Jihe became the director of the rubber factory and took on the responsibility of "supporting the family". In order to save costs, he personally delivered the goods and unloaded the goods. In the meantime, in order to let customers know more about their products, so as to enter the elevator industry and turn losses into profits, he once walked from Lugouqiao for four hours to Shen’s customer’s home in Beijing, waited outside the door for more than an hour, and finally impressed customers with sincerity and interpreted a story of "Shen Men Li Shuang".

  Regarding reform, Zhong Jihe said: "The so-called transformation and upgrading, as well as the supply-side reform that everyone is talking about, is actually a constant self-denial. Only by constantly learning can we constantly deny ourselves. Only by constantly self-denying, enterprises will have innovation. "

  In the development of Haixun, Zhong Jihe led four extremely important "self-denial": for the first time, in 1992, he was the first in the county to implement the reform of joint-stock cooperative system, so that employees could truly become the owners of enterprises; The second time, in 1994, a joint venture with China Schindler entered the elevator accessories industry, which enabled the enterprise to enter the fast lane of development; The third time, in 1997, the equity transfer was implemented, and the nature of the enterprise changed to private ownership; For the fourth time, in 2004, Nantong Haixun Treca Elevator Products Co., Ltd. was established in a joint venture with Treca, USA, laying a solid foundation for elevator accessories products to enter the world market.

  In 1992, Zhongjihe took the lead in carrying out the reform of the joint-stock cooperative system. The new mechanism worked well at first, but soon the problem came: because the government and social legal persons did not understand the enterprise and the market, holding the board meeting not only delayed the decision-making of the enterprise, but also missed the opportunity when implementing it. After discovering the defects of the joint-stock system, Zhong Jihe made up his mind to acquire government shares and social legal person shares through equity transfer and set up a real private enterprise. This is to deny yourself in the operation mechanism of the enterprise.

  Haixun has also found development breakthroughs in the market and products through continuous denial. From the beginning to make bicycle accessories and leather shoes soles, to make triangle belts and elevator accessories later; However, when the sales situation of elevator accessories was very good, it was found that the market for this kind of products was small, so it was transformed to produce railway equipment, and then entered the fields of nano-new materials and ecological energy. All these are of great strategic significance to Haixun’s industrial innovation.

  In addition, we constantly deny ourselves in management. With the development of the enterprise, Zhong Jihe has continuously entered famous universities such as Tsinghua, Peking University, People’s Congress, Fudan University and Nanda University, including Taiwan Province University, and integrated his study into his daily life and work, learning with the problems of the enterprise, and applying the learned knowledge to enterprise management in time.

  Under the leadership of Zhongjihe, the enterprise has carried out step-by-step operations such as merger, cooperation and joint venture, and established a series of wholly-owned, holding and shareholding subsidiaries, eventually forming a group operation mechanism. In 30 years, Zhongjihe developed a small factory from a hometown into a large group enterprise involved in elevator parts, railway equipment, financial services, agricultural services and ecological energy by relying on technological innovation and management innovation. Today, Haixun has developed into a large industrial group with total assets of more than 2 billion yuan and more than 1,000 employees, with branches in Beijing, Hunan, Hubei, Anhui, Guangdong and Guangxi.

  Scientific and technological innovation, talent-oriented

  Thirty years ago, Haixun, a humble factory building, and a rubber vulcanizer heated by coal were backward in technology and hard to say. The office is less than 30 square meters, and several people share a desk, so the business operation is struggling. However, in the subsequent development, thanks to Zhongjihe’s spirit of reform and innovation, Haixun continued to enter the emerging market field by relying on scientific and technological innovation.

  In 1994, Zhongjie entered the elevator accessories industry and made a joint venture with China Schindler Elevator to promote Haixun to enter the elevator industry; In 2004, Haixun established a joint venture with Treca Company, a world-renowned elevator company, which opened the way for elevator accessories to enter the international market. In 2005, we began to explore Beijing and Tianjin markets, and at the same time cooperated with Hebei University of Technology to enter the field of nano-materials. In 2007, the Railway Equipment Group was established, with "making railway equipment bigger" as the strategic focus. The enterprise has successively won a number of manufacturing licenses, becoming one of the enterprises with the most CCRC certification and manufacturing licenses in the railway parts industry; In 2010, Haixun expanded its factory in Hai ‘an Development Zone and started the production project of complete rail transit system. In 2014, he entered the power industry and became a shareholder in Leon Ecological Energy Co., Ltd..

  Scientific and technological innovation is based on talents. Zhong Jihe has a point of view: enterprises are raising depreciation expenses every year, but the real depreciation is people, not their knowledge. To this end, Zhong Jihe has jointly organized "training courses" with Shanghai Fudan School of Management and Nanda Business School; At the same time, with the help of external brain to help scientific and technological innovation, we have successively carried out Industry-University-Research activities with Qingdao University of Science and Technology, Hebei University of Technology, Shanghai Jiaotong University and Tianjin University, which not only realized the landing of scientific research achievements, but also enhanced Haixun’s core scientific and technological competitiveness.

  In the tide of Industry 4.0, Haixun Group increased R&D investment, pursued scientific and technological innovation, and completed the transformation and upgrading of the group from components to end products through technical transformation and project grafting. "internet plus Railway Equipment" and "internet plus Elevator Parts" participate in the "Belt and Road", integrate into the construction of smart cities, and expand sales; Replace people with machines, fully implement automation transformation and digital factory construction, set up enterprise research institutes, and carry out in-depth cooperation in Industry-University-Research.

  Governing enterprises with Confucianism is deeply rooted in morality.

  Industry, agriculture, commerce, learning, and the military have rich experience. Although they are from the military, they are full of literati in their bones. They are especially good at reading and writing after management. He covers a wide range of fields, including literature, history, philosophy, Confucianism, Taoism, Buddhism, biographies, education, business management and so on, with a personal collection of more than 5,000 volumes, and is especially fond of classical works such as Confucius, Mencius and Zhuangzi. In addition, in order to enrich employees’ spare-time cultural life, he also cooperated with Hai ‘an County Library to establish "Haixun Library", providing more than 3,000 books for employees to borrow.

  After reading, Zhong Jihe is diligent in writing. He has published nearly 200 essays in Yuhua, Jiangsu Prose, Jianghai Evening News, Yuedu and other newspapers and periodicals, and successively published essays such as Dreams Fly, Men’s Feelings, Flowers Smile, Unintentionally Leaving Traces, Dancing with the Wind, and Enterprise Management Anthology, Career Answers. His book "Building a Cultural System Based on Enhancing the Core Competitiveness of Enterprises" won the second prize in the paper appraisal of "Enterprise Reform and Management" in Jiangsu Province. Because of his fruitful literary creation, he joined Jiangsu Writers Association and China Prose Society, and was elected as the vice chairman of Hai ‘an Writers Association and Nantong Writers Association, and joined Jiangsu Writers Association, China Prose Society and Deputy Secretary General of Jiangsu Prose Society.

  Zhong Jihe attaches great importance to drawing nutrition from traditional culture. "The most influential factor in corporate culture is people, people based on historical and cultural traditions, people based on the development of industrial enterprises, and people based on the trend of social times." Talent is the foundation of enterprise development, and enterprise cohesion depends on enterprise culture. Enterprise development "depends not only on hardship, technology, equipment, market and opportunity, but also on enterprise culture".

  "Culture is a value, and values are a ruler. If you don’t have a common language, you can’t have a common standard for judging things if you speak with a different accent. With corporate culture, employees have a common standard for judging right and wrong. " In this regard, Zhong Jihe launched employee discussions at the beginning of the factory to refine the entrepreneurial spirit — — "Family culture". Inspired by this, Haixun Group has formed a corporate culture atmosphere of hard-working, hard struggle, prohibition and vigorous action, keeping pace with the times, paying attention to learning, taking the lead by leaders and dedicating all staff in the course of 30 years’ development.

  Haixun’s "home" culture is not only a signboard, but also a golden key to unite people and go to the market. Its purpose is to let employees think of responsibility when they see "home"; Let customers feel warm when they see "home" This is the most basic core of the spirit of "home".

  Craftsman spirit, precision work and wisdom.

  Zhong Jihe said: "If you are too impetuous, you can’t do a good job in the manufacturing industry. The manufacturing industry needs innovation, but you must know how to be clumsy. Haixun will continue to be a craftsman in the manufacturing industry." "Many companies want to transform, but they don’t know where to turn. My experience is that if you consider doing something, firstly, it is worth doing, secondly, someone will do it, and thirdly, I have the ability to do it. Only when you have all three can you do it, and you can do it without one. Haixun has been doing what he is familiar with in recent years. Such as real estate, we have never touched it. Whether it is diversification now or transformation to large agriculture in the future, it is still connected internally. " "I still hope to be able to do things in a down-to-earth manner and do a good job in the long run. Do what you can, and you won’t regret it in life. "

  Strictly demanding and consistent on quality; Be brave in exploring and actively improving technological innovation. The craftsman spirit flows in the blood of every Haixun person. Craftsman spirit is to focus on all aspects of production with the attitude of craftsman, and to pursue perfection and Excellence in quality. This is the cultural guarantee for the success of supply-side reform.

  Thanks to the creative team with innovative consciousness and perseverance, Haixun Group has successively won 25 patents for utility models and 16 patents for inventions, among which dozens of products have been listed as national torch plan, excellent new products, high-tech products in Jiangsu Province and key new products in Jiangsu Province. In 2016, Haixun Group continued to promote industrial upgrading and transformation and actively adjusted its corporate strategy; Through multidimensional integration, the industrial layout involves six major sectors, including railways, elevators, chemicals, finance, ecological energy and agricultural machinery. Zhong Jihe, chairman of Haixun Group, said: In the future, Haixun will focus on the diversified development of "craftsman Haixun, technology Haixun, industry and finance Haixun, and ecological Haixun". Relying on the blessing of financial power, Haixun in the future will become an incubator platform for listed companies and build an industrial cluster of Haixun. We expect Haixun Group to create brilliant achievements in the next 30 years. Hai Xun starts again, Hai Xun is on his way.

Chinese-style modernization is the modernization that really benefits the people (International Forum, Understanding China, Understanding the Communist Party of China (CPC))

  In 2015, I worked in China as a resident reporter for Pyramid. Since then, I have been very concerned about the development and changes in China. I have visited China almost every year since I returned to Egypt from my term. Over the years, I have witnessed the rapid changes in China and the continuous improvement of people’s living standards. To my surprise, I can find many new changes even if I revisit China city in a relatively short time. The Communist Party of China (CPC) unites and leads the people of China to continuously promote Chinese modernization and change the country step by step.

  The Communist Party of China (CPC) adhered to the people-centered development thought and won the extensive support and trust of the people of China. Under the leadership of the Communist Party of China (CPC), China has won the unprecedented, strongest and most populous battle against poverty in human history, which is a very remarkable achievement. I have visited some rural areas in Tibet and Shaanxi. According to the specific situation, the local government makes poverty alleviation plans, or improves farmers’ living environment through relocation, or vigorously develops characteristic agriculture, tourism, handicrafts, etc., or helps farmers find jobs and start businesses with employment guidance, low-interest loans and other measures. The common goal of these efforts is to help people increase their income and lead a better life. At present, China is vigorously implementing the rural revitalization strategy and accelerating the modernization of agriculture and rural areas.

  Chinese modernization is the modernization that really benefits the people. The development of science and technology in China has brought great convenience to people’s lives. In China, people basically don’t need to carry cash or credit cards when they go out, but they can easily complete the ordering and payment in their daily life with a mobile phone. China has also made continuous progress in combating desertification, improving air quality and realizing green development, and people’s living environment is getting better and better. The government of China is committed to raising the level of education, improving medical conditions and strengthening social security. With the continuous improvement of people’s living standards, the market space becomes broader and the human resources become richer, and China will have stronger development momentum.

  China has a large population, a vast territory and complex national conditions, so realizing modernization is bound to be a process of constantly overcoming challenges. At present, there are no more than 30 industrialized countries in the world with a total population of no more than 1 billion. China has a population of more than 1.4 billion. It is an unprecedented event in the history of human development to make such a huge population enter the modern society as a whole. As a populous country in the Middle East, Egypt faces many challenges similar to those of China on the road to development and revitalization. Chinese-style modernization provides many valuable experiences for reference, which makes the developing countries, especially those with large population, see the hope of modernization.

  China’s continuous promotion of Chinese modernization will provide more new opportunities for all countries in the world. China strives to make the middle-income group exceed 800 million in the next 15 years, and promote the continuous development of the super-large-scale market. The released consumer demand will strongly promote the development of the world economy. Chinese-style modernization will not only benefit the people of China, but also bring development dividends to all countries in the world, benefiting the people of all countries.

  (The author is the deputy editor of the Egyptian newspaper Pyramid)

Children must pay for membership before taking the Taekwondo exam? Parents question the rules of China Taekwondo Association. ……

Children who apply for the Taekwondo Grading Examination must first pay for registration as a member of China Taekwondo Association (hereinafter referred to as China Taekwondo Association), otherwise they cannot take the examination. A few days ago, Mr. Hong, a consumer in Chengdu, Sichuan Province, questioned the requirements of Taekwondo grading examination, and the reporter of China Consumer News conducted an investigation.

If you want to pass the exam, you must pay for membership first.

Registration is only for one year at a time. The training institution said that it is stipulated that members of the China Taekwondo Association should also pay the minimum fee in 500 yuan every year. Mr. Hong’s 8-year-old son has passed the Grade 3 exam and is currently preparing for the Grade 6 (Green Belt) exam. Although he has been enrolled in an off-campus training class to learn Taekwondo for less than two years, he is already a member of China Taekwondo Association, because the China Taekwondo Association stipulates that he must register as a member of China Taekwondo Association before taking the exam. The registration fee is 50 yuan, and he only needs to register for one year at a time. In the second year, if he wants to take the exam, he has to continue to pay for registration.

Mr. Hong thinks that the entrance examination fee for Taekwondo is obviously expensive, but he can accept the training fee:

In August, 2021, the coach sent the notice of registration for the grade examination to parents, which not only specified the registration fee for the grade, but also included a special charge: "Annual registration fee of China Taekwondo Association is 50 yuan every year", and an application form for the promotion of students of China Taekwondo Association was attached.

"The examination fee below the yellow-green belt is 240 yuan, the green belt, the green-blue belt and the blue-blue belt are 280 yuan, plus certificates, registration and membership. In the past, it cost more than 300 yuan each time. The higher the level, the more expensive the college entrance examination fee. Pay for training before the exam."

Mr. Hong expressed strong doubts about the practice of having to pay for the entrance examination first, and proposed to check the relevant rules and regulations and the basis for charging. The coach of the training institution sent the official website of China Taekwondo Association to Mr. Hong and told him that relevant regulations could be found in official website. The coach said:

"Volunteer to apply for the exam, but the object of the exam must be a member. If you want to take the exam, you have to register first, which is also convenient for the association’s file management and participation in competitions. Unit members in Chengdu also have to pay fees, the minimum is 500 yuan every year, in order to keep the test sites of our grading units. "

The standard of personal membership fee is 50 yuan every year.

Official website of China Taekwondo Association shows that the standard of individual membership fee is the annual entrance examination fee of 50 yuan, and each level is 25 yuan. However, the introduction and explanation of membership fee and fees are varied.

On January 11th, the reporter logged into official website of China Taekwondo Association, and found the Measures for the Management of Ranks of China Taekwondo Association in the "Rules and Regulations", in which Article 3 "Promotion Objects" stipulated:

The Management Measures for Members of China Taekwondo Association and the Membership Fee Standard stipulate that individual members should pay membership fees according to the regulations, and the membership fee standard is 50 yuan every year. The standard of entrance examination fee is unified throughout the country, and each level is 25 yuan, which is mainly used for standard setting, system operation and maintenance, teacher training, certificates and other expenses. The training service fee is determined by the training institution according to the local actual situation and the quality of training services, and is mainly used for education, training, counseling and examination services. The promotion fee will be collected uniformly at the time of examination registration.

As a parent, the reporter of China Consumer News consulted a number of Taekwondo training institutions in Chengdu, and the other party indicated that if you want to take the exam organized by China Taekwondo Association, you must first register for membership. However, the introduction of membership fees and fees varies greatly among institutions.

"Sunshine Taekwondo" training institution claims to be a unit member of China Taekwondo Association. There are training courses from junior to senior level. The higher the level, the higher the fee. The junior 290 yuan and the highest 590 yuan must first register as members of China Taekwondo Association, and their membership fees are included in the examination fee. If they register separately, the specific standards are not clear.

Hongming Taekwondo Gymnasium is a member of Chengdu Taekwondo Association, and the grading examination is organized by Chengdu Taekwondo Association, and the Taekwondo Gymnasium has a test center. The staff told the reporter, "Members are divided into two types: members of Chengdu Taekwondo Sports Association and members of China Taekwondo Association. If you want to take the red belt or black belt test, it is recommended to take the China Taekwondo Association because the gold content of the certificate is much higher, but it is relatively troublesome. You have to register and pay, but it is only more than 200 yuan, which is not very expensive."

On January 12th, a reporter from China Consumer News interviewed Chengdu Taekwondo Sports Association. Teacher Wu of the association told the reporter that Chengdu Taekwondo Sports Association is a member of China Taekwondo Association, and China Taekwondo Association has a set of specific procedures for grading examination, requiring that it must be a member of China Taekwondo Association. The fee for 50 yuan is valid for one year, and it will have to be paid again after it expires. In addition, the certification fee for the grade examination certificate in 25 yuan will be charged, which is also the unified pricing of the Taekwondo Association of China. The specific process is:

Students’ information (such as ID card information and photos) will be submitted by the training class teacher, and then the information will be submitted by the staff of Chengdu Taekwondo Association from the uniformly distributed port, and they will become members after approval.

China Taekwondo Association clearly stated that the grading test must be an individual member, and its position will be gradually adjusted.

On January 17th, the reporter of China Consumer News called the member department of China Taekwondo Association. A staff member of the association who asked not to be named made it clear that the grading examination is a grading service provided by China Taekwondo Association, and now the grading examination must be an individual member.

"If you have this demand, you can apply for membership and then go to the examination. Specific matters can be inquired in official website of China Taekwondo Association. There are rules and regulations, and the corresponding charges are also clearly publicized in official website. "

"The problem you mentioned is also what we are considering. We are also constantly collecting these outstanding problems, and then do some feedback in order to formulate policies in line with the development of the project. This project has been developed in China for many years and has its own characteristics. Practitioners are gradually developing towards younger age, and we are slowly optimizing and adjusting according to the development situation. "