Changan Qiyuan E07: A Panoramic Smart Variable SUV That Opens a New Era of Automobiles

On September 22, 2024, the autumn equinox season, the atmosphere of harvest filled the air. Changan Qiyuan E07 officially opened global pre-sale in Chongqing Ecological Island – Guangyang Island, with a pre-sale price of 249,900 yuan, bringing an automotive revolution to consumers. This product, which took four years to carefully build, shows Changan Automobile’s persistent pursuit of quality and deep insight into user requests with its excellent performance, intelligent design and changeable functions.

Panoramic intelligent variable SUV, refusing to be subdivided to meet diverse needs

The current automobile market is fiercely competitive, and major new power automakers continue to open up market segments, but often ignore the complex and changing needs of users. Changan Qiyuan E07 breaks with convention and is positioned as a "panoramic intelligent variable SUV", dedicated to creating products with "full scene, full purpose and full function". It is a medium and large SUV for home users, with a length of 5045mm, a wheelbase of 3120mm, a width of 1996mm, and a height of 1695mm. It has a spacious and comfortable space. At the same time, it is highly technological and innovative, and highly intelligent. It is an ideal choice for technology enthusiasts and innovative pursuers, and can pass on the spirit of technology and innovation to the next generation.

Super performance, become a "hexagonal super warrior"

Exceptional power performance

Changan Qiyuan E07 is equipped with a 440kW high-efficiency drive motor, which outputs a maximum torque of 645N · m, and the measured 100-kilometer acceleration takes only 3.96 seconds, which is comparable. Under the 2.4-ton curb mass, the braking performance is still strong, and the measured braking distance is less than 36 meters, the best in the same class.

Excellent wind resistance design performance

With an ultra-low drag coefficient of 0.237cd and an A-level low wind noise rating, it won the title of China Automotive Research 2024 Low Wind Resistance & Low Wind Noise Double Ten Best Models.

Safety comparable to a million-dollar luxury car

The high-strength steel and magnesium-aluminum alloy account for more than 90% of the whole car. The front and rear car bodies are integrated with die-casting technology, and the torsional stiffness of the body reaches 39127N.m/deg. In the 150-kilometer offset crash test, the doors can still be opened normally, leading the safety industry.

Comfortable driving experience

Equipped with air suspension system + CDC intelligent magic carpet suspension, it can adjust the height and hardness of the suspension, effectively filter the road vibration, and provide a smooth and smooth driving experience. The whole system is equipped with front double zero gravity seats with leg braces as standard, and the front and rear seats are equipped with electric adjustment, ventilation heating and 12-point massage function. The four doors are equipped with double-layer laminated sound insulation glass, equipped with ultra-quiet tires, and more than 200 silent technologies are applied to create a quiet interior environment.

High performance triple power system

Provide pure electric EV version and extended range version of two power forms, both equipped with Changan self-developed "Golden Bell Battery", with three characteristics of super safety, super long battery life and ultra-fast charging. The whole series is equipped with 800V silicon carbide AI platinum power platform as standard, which reduces energy consumption by 10%, and the power system life can reach 10 years or 300,000 kilometers. The pure electric EV version has a battery life of more than 650 kilometers, and a 15-minute charge to supplement the range of 365 kilometers. It also provides super power-saving functions. The extended range version is equipped with Changan Tianyu intelligent range extension platform, which adopts the world’s first ENC engine active noise reduction technology and multi-damping shock absorption system to reduce the noise and vibration of the range extender.

Strict verification to ensure reliable quality

According to the CA-ITVS verification system, Changan Automobile carried out a comprehensive verification of Changan Qiyuan E07, and passed 821 vehicle tests, iterated 25 software versions, and used more than 400 vehicles to conduct road measurements over 2 million kilometers, covering extreme cold and heat conditions.

Humanoid intelligence, opening the era of intelligent self-evolution

Changan Qiyuan E07 not only has a strong body and flexible limbs, but also has a "smart brain, autonomous soul and evolvable consciousness". It adopts the SDA Tianshu architecture to transform software and hardware functions into definable services, and users can personalize programming according to actual usage scenarios. It provides three programming methods, including AI voice large model scene programming, Tora drag building block programming and programmer-level programming, and opens more than 1,300 API interfaces. At the same time, it has the same central ring network architecture as Tesla Cybertruck, the world’s first gigabit interconnection mechanism, and millisecond-level link measurement, calculation and control, with unparalleled security.

In terms of smart cockpit, Changan Qiyuan E07 provides full-scene voice interaction function in 9 sound zones. There is no dead angle voice control coverage inside and outside the car. More than 20 core modules and more than 100 sub-functions can be controlled in depth through voice. Equipped with a five-screen linkage interaction system, including a 28.86-inch HUD head-up display, "Sunflower screen", "Queen co-pilot screen" and a rear 2D/naked eye 3D-?, it provides users with the ultimate ride and entertainment experience. In terms of intelligent driving, Changan Smart Driving has realized "smart driving only moves the mouth, and you can go all over the country". It adopts three core technologies of BEV perception, road large model technology and air suspension control system to create a new standard for all-round intelligent driving.

Variety of functions to meet the needs of thousands of people

Changan Qiyuan E07 can evolve ever-changing functions in the future, truly realizing one car to multiple cars. It has various functions such as SUV, coupe, off-road, pickup truck, etc., and different driving pleasures are in place with one click. At the same time, it also has functions such as child guardian, camp guardian, and one-click rest to fully protect each occupant. In addition, interactive smart driving functions such as voice lane change, voice acceleration and deceleration, car escort, and remote parking integration bring users unlimited driving experience.

Factory direct sales, the whole process of car purchase experience is online

In order to make users feel more at ease and comfortable when buying a car, Changan Qiyuan E07 has realized the whole process of car buying experience online. On Topspace, users can enjoy one-stop car buying services such as online car viewing, door-to-door test drive, online up and down ordering, delivery time response, transparent delivery, and door-to-door delivery, making car buying as convenient as ordering takeaway.

Changan Qiyuan E07, with a 500,000-level value experience, a pre-sale price of 249,900 yuan and a limited gift of 66,000 yuan, is full of sincerity. It is a real digital intelligence new car, the first intelligent variable SUV that combines "soul and body". It is not a niche model, but starts from meeting different user requests and satisfies user requests as much as possible through variable attributes. In the era of software-defined cars, it has the right to define itself and is willing to open up the ability to define to users. Changan Qiyuan E07 directly benchmarks Tesla with super pure electric power performance and human-like intelligence, and the extended range version benchmarks Ideal L6, L7 and Qjie M7 with various functions. It is a benchmark product for Changan brand to move up, and it is also the first product to enter the 20-400,000 price range, bringing real value to Chinese home users. If you are a rational car buyer who pursues technology and innovation, pays attention to practicality and functional value, Changan Qiyuan E07 is undoubtedly the best choice.

You are reading: Mijia Add Xiaomi TV Tutorial [Detailed Explanation] Mijia Add Xiaomi TV Tutorial [Detailed Explanation]

  For some small partners who have Xiaomi TVs at home, you can connect the TV to the Mijia app, so that you can control the TV in the Mijia APP, which is more convenient! So how can the Mijia APP add Xiaomi TV? The following small series has brought you a detailed tutorial. Interested small partners, let’s take a look!

  1. Open the Mijia app on your mobile phone and click the "Add" option in the upper right corner.

  2. In the Add Device interface of the jump, click the "Nearby Devices" option.

  3. After that, the mobile phone will automatically start searching for nearby Xiaomi devices and wait for a while.

  4. After completing the search, the Mijia app can automatically add Xiaomi TV.

  The above is how to add Xiaomi TV to Mijia brought by the editor? Xiaomi TV tutorial has been added. For more related information tutorials, please pay attention to PConline.

Deng Chao’s acting in "Shadow" exploded? Brother Chao, or an actor is suitable for you!


1905 movie network feature A film directed by Zhang Yimou and starring Deng ChaoThe ultimate trailer for today’s exposure,Deng Chao, the protagonist in the preview, was obviously outstanding, not only showing Jingzhou’s bravery and integrity, but also showing Zi Yu’s viciousness and greed very meticulously. Although one person played two roles, he had a very delicate grasp of different states and different emotions.

 

In order to better present the differences between the two characters in "Shadow", Deng Chao used time3Months from72KgGain weight to83KgAnd complete the shaping, play the role of "Jingzhou", and then it took 2 months from83KgLose weight to63KgInterpreting the character "Ziyu", he showed extraordinary perseverance! During the weight loss process, he was once distressed, and his wife Sun Li even sent a Weibo saying: Deng Chao lost weight too fast, and even needed to be supported to walk.


Looking back, it turns out that Deng Chao not only performed very hard in this work, but also contributed excellent movies and TV series every year since he starred in film and television works, and never stopped. We can even remember one of Deng Chao’s plays every year. For example, he starred in the roles of four emperors in succession in "Young Son of Heaven" and "Young Kangxi", which made the suffering of the Shunzhi Emperor and the intelligent performance of Emperor Kangxi superb.

There is also the cynical playboy played in "Happiness is Like a Flower", who has successfully transitioned through this drama.

The rich Xuan Shao in the movie "Mermaid" and the racing driver A Lang in "Riding the Wind and Waves" are all deeply rooted in the hearts of the people.

But he is not willing to be only an actor, but also try to be a director. Deng Chao posted pictures on Weibo not long ago, saying that he is directing the latest work – "Galaxy Tutoring School" in cooperation with Yu Baimei, but obviously the audience did not buy it. InBefore any stills and trailers appeared in the movie, netizens had already expressed their opinions: Brother Chao, don’t do this, please let it go, why did you come to be a demon again, such an evaluation.

 

But it’s not without reason that fans think so, after all, the two previous films directed by Douban did not achieve passing grades.


From 2014, Deng Chao began to contact the director and directed his first work –"The Breakup Master"It’s a story about a breakup master who specializes in providing services to those who can’t solve their breakup problems and help solve their troubles. It sounds interesting, but who knows how the movie is. It perfectly explains what it means to pretend to be crazy and act stupid.

 


After watching the movie, fans and friends felt that they were hit hard. The whole movie was very narcissistic, or it wasn’t called a movie at all, just an unqualified farce, etc., and they received a flood of bad reviews.

 

Apparently, the 5.0 rating of the first work did not discourage him. In 2015, he directed the second film –"Villain Angel."Douban score4.0It is still the same style, known as a comedy, but the whole process is also a spoof-based movie, which can be regarded as a finale for the 2015 bad movie.

 

 

Bad reviews came again, and some netizens said: The IQ of the whole film is the most normal, and the one who saw it most clearly was the parrot, which thought "I can’t listen to it anymore". It’s even difficult for Xiao Dianjun to find praise from the comments, after all, this film has no central point.

 

The director of two comedies in a row has not received praise. Brother Chao has not directed any more works, but after three years, he still can’t stop him from wanting to be a good director. Recently, he announced a new work directed by his partner Yu Baimei –"Galaxy Tutoring School"

 

 

Obviously, this time Deng Chao will not provide comedy to the public, but a father and son story. It is about: the vast space, the astronaut accidentally lost contact, the greatest desperate situation in life, he recalled his most amazing father. A father and son through a long time of love and affection, full of joy, wonders, full of warmth and tears story. Compared with the previous movie, the changes are still great, let’s wait and see how!

 

Whether it is an actor or a director, it is good for Deng Chao to constantly break through his heart, and look forward to the work!


The provincial exam is about to start, and the detailed addresses of Mengzi test centers are here. If you don’t look, you may go wrong!

The following is the text

Pinch your fingers

Two more days.

(August 22-23)

The 2020 Yunnan Provincial Civil Service Examination is about to start

Excited heart trembling hands

Have you printed the admission ticket?

Have you applied for a health code?

Everybody ready?

About the test center setting in the Honghe test area of the public examination

Friends who are not familiar with the location

Be sure to look down

Test center settings

The test centers of Honghe Examination Zone are set up in Mengzi City. The test centers are: Mengzi Experimental Middle School, Mengzi No. 2 Middle School, Mengzi No. 3 Middle School, Mengzi No. 4 Middle School, Mengzi Vocational Education Center, Mengzi No. 1 Primary School (old campus), Mengzi No. 2 Primary School, Mengzi No. 3 Primary School, Mengzi Yinhe Primary School, Mengzi Huimin Primary School, Mengzi Unity Primary School, Mengzi Shanshi Huaqing Middle School, Honghe Health Vocational College, Honghe State Health Nursing School, Honghe State No. 1 Middle School and other 15 schools. For details of specific test centers and test centers, please refer to the Admission Test Card.

Test center school detailed address and map guide

1

The school name has changed.

Candidates are particularly reminded that the test center schools whose names have changed from previous years include:

Mengzi No. 4 Middle School < unk > Original Yunshi University Mengzi Affiliated Middle School

Mengzi No. 2 Primary School < unk > Former Second Primary School and Mengzi No. 2 Primary School Nanhu Campus

Mengzi Yinhe Primary School < unk > Original Mengzi No. 2 Primary School Yinhe Campus

Mengzi Huimin Primary School < unk > Original Mengzi No. 2 Primary School Huimin Campus

Mengzi Tuanjie Primary School < unk > Original Mengzi Fourth Primary School

Mengzi Vocational Education Center < unk > Former Mengzi Vocational School

2

+ The name of the test center is easy to confuse +

Candidates are particularly reminded that schools that are prone to confusion and wrong test points include:

Honghe Health Vocational College

(Next to Xiaoxinzhai Reservoir, Yinhe Road South Extension Line, Mengzi City)

Honghe state health nursing school

(In Honghe Vocational Education Park, Shanghai Road South Extension Line, Mengzi City)

3

+ Detailed address and map guide of each test center school +

1. Honghe Health Vocational College

Specific address: Next to Xiaoxinzhai Reservoir, South Extension Line of Yinhe Road, Mengzi City

2. Honghe State Health Nursing School

Specific address: In Honghe Vocational Education Park, Shanghai Road South Extension Line, Mengzi City

3. Honghe No.1 Middle School

Specific address: In the southern Yunnan oasis project south of Honghe Avenue, Mengzi City

4. Mengzi Shanshi Huaqing Middle School

Specific address: Near Guanyin Bridge, No. 8 Xuefu Road, Mengzi City

5. Mengzi Experimental Middle School (formerly Mengzi Wenlan Middle School)

Specific address: No. 3, Nanhu North Road, Mengzi City

6. Mengzi No.2 Middle School

Specific address: No. 7, Nanhu South Road, Mengzi City

7. Mengzi No.3 Middle School

Specific address: Intersection of Jinhua Road and Guanlan Road, Mengzi City

8. Mengzi No. 4 Middle School (formerly Mengzi High School attached to Yunshi University)

Specific address: Shanghai Road, Mengzi Industrial Park

9. Mengzi No.1 Primary School

Specific address: No. 12, Renmin East Road, Mengzi City

10. Mengzi No. 2 Primary School (formerly Lao Er Primary School and Mengzi No. 2 Primary School Nanhu Campus)

Specific address: No. 28, Huancheng South Road, Mengzi City

11. Mengzi No.3 Primary School

Specific address: No. 51, Xincun North Road, Mengzi City

12. Mengzi Yinhe Primary School (formerly Mengzi No. 2 Primary School Yinhe Campus)

Specific address: North Section of Qiwen Road, Mengzi City (next to Shangzhou Transportation Bureau on Xingsheng Road)

13. Mengzi Huimin Primary School (Mengzi No. 2 Primary School Huimin Campus)

Specific address: South Section of Automobile City, Huimin Road

14. Mengzi Unity Primary School (formerly Mengzi Fourth Primary School)

Specific address: South Section of Jinhua Road, Mengzi (Hongzhai)

15. Mengzi Vocational Education Center (formerly Mengzi Vocational Middle School)

Specific address: Extension Line of the South Section of Fenghuang Road, Mengzi City (opposite Mengzi No. 1 Middle School)

Written test requirements

1. You must bring your admission card and your valid resident ID card (the same as when you registered), and take the exam at the time and place determined on the admission card.

2. It is strictly forbidden to bring all kinds of watches and various electronic, communication, computing, storage or other related equipment into the examination room, and other items other than stationery, admission cards, and ID cards are placed uniformly at the entrance of the examination room.

(Network image)

3. There is video surveillance in the examination room, and the whole process is recorded. When entering the examination room, a metal detector will be used for security inspection. During the examination, anti-cheating equipment will be used for detection and investigation. Candidates with hearing aids are requested to remove them by themselves to avoid harm.

4. When the end time of the exam is up, stop answering the questions immediately. After the invigilator issues the exit instruction, leave the examination room in an orderly manner, and do not take the test papers, answer sheets, and draft paper out of the examination room.

5. After the exam, the same paper will be identified, and the plagiarist and the plagiarist will be treated equally. Pay attention to protecting my answer information.

Those who violate relevant provisions shall be dealt with in accordance with the "Amendment (IX) to the Criminal Law of the People’s Republic of China" and the "Measures for Handling Violations of Discipline and Violations in Civil Service Examination Recruitment".

Prepare for epidemic prevention and control in advance

Candidates bring their own disposable medical masks. Apply for the "Yunnan Health Code" 3 days before the test. Before entering the test center, they should take the initiative to show their "Yunnan Health Code" information or take a screenshot to print a copy of A4 paper. According to the "Notice on COVID-19 epidemic prevention and control for candidates for the written examination of civil servants in Yunnan Province in 2020" announced by Yunling Pioneer Network, abide by the relevant epidemic prevention requirements.

Reasonable choice of accommodation and transportation

1. Candidates are requested to familiarize themselves with the location and transportation routes of the test center the day before the test according to the name and address of the test center on the admission ticket, choose reasonably and contact in advance to book accommodation.

2. On the day of the exam, choose the transportation method according to your actual situation, arrange enough travel time, and arrive at the test center 90 minutes before the start of the exam, so as to avoid the impact of traffic congestion and unfamiliar road conditions on the day of the exam.

3. Mengzi is creating a national civilized city. Please abide by the civilized convention, consciously maintain traffic order, and obey and cooperate with the guidance and command of the traffic police to avoid traffic congestion.

And finally.

I wish you all the best

Enter the ideal position!

End

Please at the end of the article

Source: Honghe State Human Resources and Social Security Bureau, Honghe State Civil Service Bureau

Editor: Li Lan

Review: Yabin

Counsel: Xu Yihui 13529467308

Yunnan Jingfeng Law Firm

Original title: "The provincial exam is about to start, and the detailed addresses of Mengzi test centers are here. If you don’t look at it, you may go wrong!"

Read the original text

Super anchor, the group is tired

Seek new growth from new technologies.

Text | Chen Shoucheng

Editor | director

Super anchors seem to have the same disease.

At the beginning of March, the news that Xiao Yang’s brother faded out of the live broadcast room was hotly searched. Before him, from Dong Yuhui to Li Jiaqi, they all showed their fatigue in live broadcast. As for Luo Yonghao, he got out of the live broadcast room earlier, and only stood up and pointed out at key nodes and hot search moments.

It seems that in the second half of e-commerce, the super anchors have encountered new problems, which is different from the downfall of Viya, Sydney and other head anchors. The super anchors have fallen into a common mental dilemma, which has become a new unstable factor within their companies.

Live e-commerce is an industry where personal energy is infinitely amplified, and super anchor is one of the leaders and leaders of the industry. Their personal problems will also form common problems in the industry.

Super anchor doesn’t want to do it?

Superanchors are generally tired of their jobs.

In June, 2022, Luo Yonghao officially announced that he had retired from the network just two years after the live broadcast. As early as the end of the 21st century, Luo Yonghao drastically reduced the duration of the live broadcast, so the news that he was going to stop broadcasting was reported many times.

Huang He, the founder of making friends, once explained to the Hedgehog Commune (ID: ciweigongshe) the core reason of Luo Yonghao’s "quitting the net": Lao Luo didn’t want to work, so we couldn’t stay. To this end, Luo Yonghao, which is particularly powerful in energy, resolutely (half) gave up the lucrative live broadcast e-commerce industry and devoted himself to the wave of AR entrepreneurship.

In September 2023, in a daily live broadcast, Li Jiaqi suddenly collapsed and broke the defense because of a comment from the audience. "Where is it expensive" became a hot stalk, but what people ignored was Li Jiaqi’s subsequent true feelings: "It hurts to die sitting here every day, and the previous state of Li Jiaqi can never be found again."

Although there is quite a sharp comment: "If you don’t want to do it, don’t do it." But obviously, Li Jiaqi’s interests have been tied to too many people. It is not for him to decide whether to broadcast live or not, and he doesn’t have a new career like Luo Yonghao’s.

In February, 2024, Dong Yuhui emptied Weibo because he was tired of hot search. In previous interviews, he repeatedly expressed his unhappiness in his live broadcast career: "slander, humiliation, attack and satire came from all directions."

Dong Yuhui didn’t have much pleasure in becoming a super anchor and wealth freedom. In the live broadcast room, he publicly said: "If life can be chosen, I would rather be anyone in the company." This may sound like Versailles, but Dong Yuhui, as an intellectual, does have his own pursuit to become an anchor with goods, which is somewhat like a joke of fate.

Recently, at the beginning of March, the news that Brother Xiao Yang fell out of the TOP20 of Tik Tok’s list of talented people rushed to the hot search. Then I responded online: the reason is that only one live broadcast with goods will be held in February, and then the number of times with goods will be reduced. Prior to this, Brother Xiao Yang once said that he wanted to quit the Internet and that he was unhappy and could do nothing. Buying a yacht will be said, and going to a bar to disco will also be said. "

In mid-March, Simba, who has always been a miracle, seemed to show his disappointment with the live e-commerce industry. He told the media that the live e-commerce can’t make any money and will stop the live broadcast for two years to concentrate on studying AI.

This common dilemma of the whole platform and the whole generation of super anchors seems to have hidden common reasons.

On the one hand, although the super anchors are the biggest beneficiaries of the myth of making wealth by live e-commerce, they are also firmly bound by their work. Although some netizens call them capitalists because of their high income, this statement is obviously unfair. Capitalists can naturally benefit from the flow of capital, but they still need to pay high-intensity labor.

On the other hand, super anchors, as personal IP directly facing C-end consumers, will naturally have more abundant emotions and more grounded responses. When the public opinion field that public figures are bound to bear is overwhelmed without reservation, some of them can handle it with ease, such as Luo Yonghao in ancient online celebrity, but others can’t, such as Xiao Yangge in online celebrity, a grassroots, and Dong Yuhui, an intellectual.

Finally, applying Maslow’s hierarchy of needs theory, it is obvious that super anchors have gained considerable money and industry status, which will usually lead to the improvement of social status. But the super anchors, as "online celebrity", are misplaced in this respect. It is difficult for them to gain respect in a broader sense, and therefore they are vulnerable to psychological trauma.

There is no big anchor, okay?

Super anchors need to get away from the heavy live broadcast affairs and reduce the live broadcast time. Now it seems that this should not only be the best choice for live broadcast e-commerce institutions to minimize personal IP risks, but also be the best choice after fully considering the mental state of super anchors.

So, what have different e-commerce organizations done? Without a big anchor, can live e-commerce still work?

On March 26th, Jiaoyou Friends Holdings (HK01450) released the 2023 annual performance announcement. The annual report shows that the company’s revenue during the reporting period was 1.074 billion yuan, up 152.4% year-on-year; The adjusted net profit was 180 million yuan, a year-on-year increase of 601.3%. This is the first annual report after making a friend’s backdoor listing. It seems that making a friend is still living well after being forced to divest Luo Yonghao.

The high growth may be due to the comparison with the extremely low performance base of the original Century Ruike, but on the other hand, the profit scale of nearly 200 million a year is also "stable happiness". This is enough to show that Luo Yonghao’s departure did not have an essential impact on the business operation of making friends.

Making friends can do this, probably because of the earlier layout. Unlike Dong Yuhui and Li Jiaqi, who became increasingly agitated, Luo Yonghao decided to withdraw from the live broadcast room earlier. Carrying goods is a means of paying off debts, which is only a stage of his life and will not become Luo Yonghao’s lifelong career. This makes it easier to make friends than peers in the layout of institutional branding.

As a latecomer, the oriental selection should be even more thorough in this regard, although it is impossible to really take off the MCN hat and change the industry’s inherent cognition of itself. However, Dongfang Selection has always denied that it is a online celebrity incubator, but claimed to take the "product route" and build a supply chain to optimize the industrial chain.

Although the small composition incident once made the selection of the East go to a dangerous moment, Yu Minhong did take a clever move. The establishment of a personal live broadcast room for Dong Yuhui actually completed the divestiture of Dong Yuhui’s IP and the IP of the Oriental Selection Agency. In the future, even if Dong Yuhui leaves or stops broadcasting because of job burnout, it will no longer have an essential impact on the selection of the East.

On January 24th, Oriental Selection announced its interim results for fiscal year 2024 (from June 1st to November 30th, 2023). The financial report shows that from June 1 to November 30, 2023, the total income of Oriental Selection was about 2.8 billion yuan, a year-on-year increase of 34.4%. The adjusted net profit was 509 million yuan, down about 15.4% year-on-year.

The decrease of net profit may come from the increase of employees’ salary expenses. According to the financial report data, the total salary expenses of Dongfang Selection in the six months to November 30, 2023 were 625 million yuan, while in the six months from June 1 to November 30, 2022, the salary expenses of Dongfang Selection were 233 million yuan, an increase of 167.7%.

Despite this, the annual profit scale of Oriental Selection is about six times that of making friends. The reason is likely to come from the high gross profit brought by the selection of self-built brands in the East. According to the data, the GMV of the East for half a year is 5.7 billion yuan, which is almost the same as the GMV data of 12 billion yuan for a friend. However, in terms of revenue, the selection of the East has reached six times that of making a friend, and the gap in profit is likely to come from this.

In fact, the capital market has also given a fairly high valuation for the self-owned brands selected by the East, and there is no denying the success of the East Selection in self-built supply chains and brands.

According to the third-party data platform, the GMV of US one one2022 exceeded 65 billion yuan, and the sales volume was about five times that of making friends in 2023. Considering that US one has no self-built brand at present, if the ratio of revenue /GMV and profit rate are similar to making friends, the annual profit of US ONE may be around 1 billion yuan. Of course, if the profit margin of beauty products is higher, this data may be relatively improved.

Li Jiaqi can’t get away, perhaps because of his super ability to carry goods. In the strong growth period of live broadcast e-commerce, when his energy can be infinitely amplified by the outlet, Li Jiaqi can’t and won’t retreat from the live broadcast room. As the behind-the-scenes organization, US one also made corresponding decisions. They fired hundreds of anchors signed by the company, and poured all their resources into the live broadcast room in Li Jiaqi, thus achieving unimaginable success.

However, times have changed, which has become a cage for Li Jiaqi.

New technology and new direction

The change of the underlying technology will deeply affect the development of the industry. The idea of live e-commerce may have been put forward as early as 20 years ago, but it was not until the popularity of 4G networks and cheap Android phones that there was really room for display.

Nowadays, the development of new technologies such as digital people and AI is also deeply affecting the live e-commerce industry, amplifying the influence of super anchors on another level, and even liberating the real body of super anchors.

Both AI digital people and short video slicing are trying to maximize the IP effect of the super anchor itself, but at the same time reducing the boring and repetitive work of the super anchor.

As Sima Huapeng, the founder of silicon-based intelligence, said, "Live broadcasts can’t be done well, and digital people can’t play. Those who have already done well with short videos and live broadcasts will use digital people to expand their business, and the effect will be good. "

There have been considerable precedents in the industry in the authorization of AI digital people. Roughly speaking, there is a real-life video slice authorized by Zhu Zixiao. In the live broadcast room, Zhu Zixiao sits there and eats chicken feet without saying a word. Similar videos may be infinitely copied and placed in other live broadcast rooms to attract users’ attention and bring about transaction conversion.

Image source: News Morning News video screenshot

In this case, the super anchors are weakened into a symbol and endorsement, and obviously they can’t achieve similar results as in the live broadcast room. However, the traffic brought by the super anchors and the large-scale delivery of batch copying can still bring some transformation and sharing benefits.

A more mature business case comes from Xiao Yang’s short-sighted frequency band cargo slicing. According to the official data of Three Sheep, in 2022, more than 11,000 people were authorized to slice the Three Sheep Network, with a per capita income of 17,000 yuan, and 316 brands sold millions of goods through slicing. According to some media estimates, in 2022, Brother Xiao Yang will earn 187 million yuan just by broadcasting live slices, which is close to the annual profit scale of making friends. This may also be one of the important reasons why Xiao Yang can steadily reduce the number of live broadcasts.

The CEO of a Tik Tok head brand service provider told Hedgehog Commune that Xiao Yang’s content slice is more effective, naturally has traffic value, and can attract a lot of free traffic, which is an important reason for its success. In contrast, it is difficult for Luo Yonghao to introduce the live broadcast form of goods in the field of short video, deus ex.

"There are also good traffic, but all of them are caused by Teacher Luo. For a long time, what the audience sees is that Luo Yonghao is angry every day in the live broadcast room, as if his temper is very bad, which has also caused a bad influence on Luo Yonghao’s personal brand image."

As for Oriental Selection and Dong Yuhui, the service provider thinks that the risk is greater. "Dong Yuhui is an intellectual after all and has pride. He may be infinitely magnified if he accidentally says something, and there will be certain speech risks. On the other hand, the brand tonality selected by Dong Yuhui and Dongfang is not suitable for making grandiose slices. "

From this point of view, slicing with goods is destined not to be applicable to all anchors, and new technologies may not necessarily benefit everyone. However, the existing directions and cases still give the super anchors a certain imaginable space in the future.

Tired super anchors are still trapped in the relatively backward production mode of live broadcast e-commerce, using repeated labor to dig gold, while making money happily and living painfully.

Perhaps Simba, who stopped broadcasting at this time to concentrate on learning AI, is the one who has seen through the development of the industry.

Original title: "Super anchor, collectively tired"

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